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Idea from Melanie Grano

Melanie Grano

Title

What Is Brand Safety And What It Means For Your Business

Summary

Trust is everything for a brand. Whether it’s on YouTube or Facebook, within a mobile app, or even alongside a piece of news content, brands must determine how to protect against appearing next to objectionable content when advertising on digital media. The problem is becoming harder to address as video content, mobile advertising and social media have complicated a once-simplistic digital advertising ecosystem. We dive into this topic and offer solutions (tips). 1300 words

Author

Melanie Grano

Industry Category

Find writers and ideas in Marketing & Advertising