nDash.co is a content creation platform that provides brands and agencies with access to the world's top freelance writers.

nDash Writer Profile for Michael Brown

Michael Brown

Headline

CEO & Co-Founder at nDash.co

About Me

I'm the co-founder and CEO of nDash.co...and I've been a writer for all of my professional life. I've been a news/sports reporter for a small-town newspaper in Maine, where I grew up. I've ghostwritten books. I've written content for several tech startups. Then in 2013, I founded nDash Marketing, an award-winning agency that specializes in content creation. 

Today, my focus is on building and refining the platform you're on right now. My goal is to improve the lives of freelance writers by getting them better clients, and to help brands publish more meaningful content. I don't do a whole lot of writing anymore, but I'm usually game for a guest post or two every month. 

Anyway, I'm pretty excited that you've brought your brand into the nDash community. I'm looking forward to your feedback. 

Industries I Write About

Marketing & Advertising

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Writing & Editing

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Computer Software

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Outsourcing/Offshoring

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Computer & Network Security

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Information Technology & Services

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Market Research

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My Writing Samples

Content Marketing For Tech: 4 Mistakes to Avoid

Give the technology industry credit, they have embraced content marketing to a degree few others can match. But in this business, there are no trophies for participation. If these companies want to succeed in creating awareness and generating leads, they’ll need to stop making a few common mistakes (read more on VentureFizz).

http://venturefizz.com/blog/content-marketing-tech-4-mistakes-avoid

Freelancers: Friend or Foe of Your Marketing Agency?

This was a guest post I wrote for HubSpot's Agency Post, where I argued that freelancers are (under the right conditions) one of the most valuable resources for a marketing agency.

http://blog.hubspot.com/agency/freelancers-competition-or-enemy?__hstc=157065124.4377ba4026474c4acfc711b9fb4cb538.1459539099998.1466005267392.1466189756491.45&__hssc=157065124.2.1466189756491&__hsfp=2204092882#sm.00001lm83dstpfejjxq0i83qnkrok

Hiring a Content Creator? Here Are 4 Skills You’re Probably Overlooking

Hire for attitude, train for skill. It's a noble idea, but a flawed one in my view, especially when it comes to hiring content creators. I discussed this in another HubSpot guest post.

http://blog.hubspot.com/agency/content-creator-skills?__hstc=157065124.4377ba4026474c4acfc711b9fb4cb538.1459539099998.1466005267392.1466189756491.45&__hssc=157065124.2.1466189756491&__hsfp=2204092882#sm.00001lm83dstpfejjxq0i83qnkrok

Experience

CEO & Co-Founder

nDash.co is a web-based platform that allows brands to create content communities; groups of writers selected on the basis of background, expertise, creativity and price. With the ability to recruit, on-board, manage and pay writers in one central hub, nDash.co helps brands scale content creation (without sacrificing quality). Writers can set their own rates from Day 1, proactively pitch brands unique content ideas, and list their full experience on a detailed profile page (with no anonymity). By removing arbitrary rating systems, rate restrictions and other obstacles, nDash was designed to quickly attract the world's top writing talent. We're currently seeking beta users who are interested in getting early access to the platform. To build (or join) a content community, please visit www.ndash.co.

Company: nDash.co

I worked there from 9/2015 until now

Content I Write

Ideas and Pitches I Wrote

What Would Happen if You "Took a Break" from LinkedIn? (CMO Essentials Guest Post)

Taking a break on Facebook - i.e. deactivating your account for a period of time - is a fairly common practice. The consequences are pretty minor however; you mostly just lose touch with "friends." But what if people did the same on LinkedIn? This post will examine our growing dependency on LinkedIn, and why taking a break isn't much of an option.

Content type: Blog Post

Keywords: LinkedIn, social media,

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Marketing Metrics (for the HR Department)

Bounce rates, clicks, time spent on page. These are just a few of the metrics that marketers track on a regular basis, but should the HR department be tracking them as well? Absolutely! As competition for candidates increases, it's critical for HR pros and recruiters to optimize the application journey based on real data and behavior. This post will discuss the benefits of applying marketing metrics to HR, using real-world examples.

Content type: Blog Post

Keywords: hr, marketing, recruiting

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Early Adopters Are (Still) The Key to Mobile Banking Innovation

Who can we thank for the convenience, efficiency and personalization of mobile banking apps? How about the early adopters? Without their willingness to try new, unproven technologies (in such a data sensitive space) the innovation we now see in mobile banking today would never have been possible. This post will highlight some of the ways that early adopters (millennials in particular) continue to drive innovation.

Content type: Blog Post

Keywords: mobile banking, innovation

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Want to Motivate Your Bloggers? Show Them the Lead Gen Numbers

Far too often, content writers are kept out of the loop when it comes to lead generation. Sure, they write the content that generates leads, but they have little insight into what types of content actually drives sales activity. This blog will explain how sharing a few key metrics will keep your writing team motivated, and working on the content that drives engagement.

Content type: Blog Post

Keywords: blogging, B2B marketing, marketing metrics

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Location, Location, Location? The Role of Geography in Winning Agency Deals

In today's agency environment, where you operate is far less important than the value you provide...or at least it should be. Still, agencies outside of major metros often find themselves losing out to their big-city counterparts. This post will offer a few tips for "remote" agencies trying to secure clients without having a geographical advantage.

Content type: Blog Post

Keywords: agencies, sales, winning deals

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5 Key Takeaways from Startupfest in Montreal

Startupfest in Montreal boasted dozens of influential keynote speakers, and was attended by some of the world's most promising startups (and most successful VCs). But what major trends and topics will people be talking about after the event? This post will offer your readers a firsthand look at the week's highlights.

Content type: Blog Post

Keywords: startups, conferences,

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How Corporate Silos Affect Incident Response

In a recent interview on the Resilient blog, Dr. Larry Ponemon had this to say regarding corporate barriers to cyber security: "A lot of teams don’t press their comrades in other departments and don’t speak each other’s languages. As a result, it creates real barriers for those companies." This post would dive deeper into this idea by offering real-world examples of how corporate silos negatively impact an organization's ability to detect (and respond to) a security breach.

Content type: Blog Post

Keywords: cybersecurity, IRP, data breach

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How to Spot (and Avoid) the "Bait-and-Switch" PR Firm

Whenever a brand first engages with a PR firm, no matter how established and successful that firm might be, there's always one thought going through the back of the client's mind: "This is the team they're pitching me with, but what team will I actually get?" In other words, they are leery of the classic bait-and-switch. Luckily for brands, it's relatively easy to spot a firm that is likely to employ this tactic. This post would offer advice on how to avoid this type of working relationship.

Content type: Blog Post

Keywords: pr agency

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Refund for rejected Assignment

To pay for the assignment that Ilan rejected by mistake.

Content type: Blog Post

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Why You Should be Wary of PR Agencies That Never Say "No"

This blog would talk about the growing importance of focus and specialization when it comes to selecting a PR firm. It would caution readers against going with an agency that is too spread out in terms of the services they offer, and the clients they work with. Rainier is in a great position to tell this story, as you've stuck to a very well-defined service, for a well-defined segment of the market (technology).

Content type: Blog Post

Keywords: pr agency, market niches

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Banks Visits Are Plummeting (and why this is a good thing)

A recent Guardian article quantified a trend that many have been seeing unfold for years: a steep decline in the number of in-person bank visits. The reason is for this simple...it's because of the explosion of mobile banking. This post will discuss why banks are all-too-happy with this news, and why they should be investing even more in mobile technologies to reduce the number of in-person visit even further.

Content type: Blog Post

Keywords: mobile banking

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Can You a A/B Test a Business Card? Yes!

Data-driven marketing & sales teams will A/B test just about anything - and rightly so. But when it comes to the business card - arguably the most important piece of collateral a business can have - they continue to use the same version meeting after meeting, year after year. This post will raise awareness to the fact that business cards (through Inigo, of course) can now be A/B tested for greater effectiveness. Could be a fun one to post on LinkedIn.

Content type: Blog Post

Keywords: business cards, a/b testing, sales, marketing

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How Much Time Should a Marketer Spend Writing Each Week?

The difference between content creation and content marketing is significant, yet these two terms are used interchangeably with alarming frequency. Marketers shouldn't be spending all of their time on content creation, but how much time is reasonable? This post will explain.

Content type: Blog Post

Keywords: writing, marketing, content marketing

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No Startup Has Ever Failed from Investing in Marketing Too Early

Ask a founder of a pre-launch company about their marketing efforts and you're likely to get the "it's too early for that" response. But is it? No at all. In books like Traction, we learn that the reason most companies fail has nothing to do with the product, and everything to do with lack of marketing investment early on. This post would reinforce the idea that marketing should be a core focus of startups from day 1 (and not simply when the product is ready).

Content type: Article

Keywords: startups, traction,

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Do Modernized Apps Require Modern Methodologies?

Can a company modernize their application while still adhering to an "antiquated" methodology like waterfall? This post would explore other potential changes an organization might need to go through in the process of modernizing their legacy applications.

Content type: Blog Post

Keywords: modernization, legacy apps

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(Guest Post) - Increasing the ROI of Research Via Content

What up George? Let me write a guest post for your new site/brand. FYI - The minimum for an assignment is $10, but I'll refund you for it :)

Content type: Blog Post

Keywords: research, content

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(Free Guest Post) How to Test the Waters With New Inbound Services

One of the regular topics of discussion at Inbound is how/why/when to expand on your agency's services offering. This guest post would offer agencies some tips on how to test waters with new offerings (e.g. SEO, content, design, etc.) without breaking the bank. We'll sprinkle in subtle hints at how DoInbound (and nDash) can make this easier, even though we won't mention ourselves by name.

Content type: Article

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5 Vanity Marketing Metrics You Shouldn't Care About Anymore

Data-driven marketing has given us a wealth of new metrics to analyze. That's good. It's also made some of our old metrics completely obsolete. That's bad. It's especially bad when marketers still cling to them, despite the lack of actionable insight they provide. This post would cover some of these "vanity" metrics and discuss why they should be ignored.

Content type: Blog Post

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nDash August Invoice - 2016

Accept this one, then we're all set with the invoice from August. Email me or Stephanie (stephanie@ndash.co) if you have any questions.

Content type: Blog Post

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Test Pitch

Testing

Content type: Blog Post

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Trading Places: Why Marketing and Sales Should Swap Jobs (At Least For a Day)

The disconnect with marketing and sales is well-documented, as are the negative effects it can have on a brand. One way to bridge this gap is by requiring them to (temporarily) trade places. Have your sales team write content, manage social and analyze metrics. Have your marketers make sales calls and give demos. Has this ever been done? And did it work? The answer yes. This post will be written based on my personal "job swap" experience at my last company.

Content type: Blog Post

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Great Ideas Have Lonely Childhoods (Just Ask Marketers)

It's been said that the more disruptive the idea, the less people will understand it at first. While this is certainly true for products and services (e.g. Uber), it's also true for marketing. Today's most popular tactics were once considered to be fringe, bordering on stupidity...but they eventually became the norm. This post will take a look at their humble beginnings and will reinforce the importance of risk-taking in marketing.

Content type: Blog Post

Keywords: marketing disruption

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The NFL Has a Ratings Problem. Here's What Marketers Can Learn From It.

It's no secret that the NFL has seen its TV ratings plummet this year. The experts attribute this to the election, as well as a decline quality of play. The question now is...well...what now? Is this a problem that marketing can fix? Yes and no. Using the NFL as an example, I'd like to write a post about when marketing can be expected to turn around a company or product (and when it can't).

Content type: Blog Post

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Is Content a Competitive Advantage? (Guest Post)

In the realm of product marketing, it's standard practice to evaluate your brand against the competition in terms of features, price and market share. But what about content? Should you also be looking for weaknesses to exploit based on the publishing habits of your rivals? Of course! Surprisingly, few brands adopt this mindset. In this post, I wanted to explore the notion of content as a competitive advantage; what it means, why it matters and how to re-frame your content strategy accordingly.

Content type: Blog Post

Keywords: content, competitive research, product marketing

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Build an Audience? Or Buy One? The Startup's Content Marketing Dilemma

The answer of course is both. This post would highlight some of the common concerns that new startups have when it comes to content. Do they try to build an audience from scratch, without a sizable investment? Or do they try to buy their way to the top and speed things up? The right approach, as we'll discuss, includes a mix of both. This post will explain why.

Content type: Blog Post

Keywords: content marketing, startups

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Oz Profile Completion

Hi Matt. The first step in attracting the best writing talent on the nDash platform is by having a completed profile. I noticed that you haven't added much information....so I want to help by adding the basics (links, logos, rss, etc.), flagging some great writers and requesting a few pitches from the community. If you have questions on getting started, please email me (mike@ndash.co). Hope to hear form you soon!

Content type: Blog Post

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Rebranding Decisions: Incremental Changes or Blow It Up?

There is no right answer, but there are certainly wrong ways to implement both approaches. I'd like to write a post that would guide your readers (no matter which approach they might be leaning towards) on avoiding some of the lesser-know mistakes. For this, it would be great to hop on a quick call and get your thoughts on this as well (I'm sure you have a ton of horror stories). This could tie nicely into your services and USP.

Content type: Blog Post

Keywords: rebranding, marketing

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(Guest Post) Enterprise Marketing Tactics That Any Small Businesses Can Adopt

Retargeting, lead generation, page 1 rankings on Google. These are just a few of the marketing practices (and results) that many small business owners consider to be out of reach. Due a perceived lack of budget and resources, they ignore these tactics and rely solely on word-of-mouth marketing. Big mistake. This post would aim to convince small business owners that they too can adopt marketing practices once thought to be "enterprise only."

Content type: Blog Post

Keywords: small business, lead generation, seo

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2017: The Year Content Becomes a Competitive Differentiator

Business is defined by competition. You compete on features and price. You compete for territories and market share. You also compete for the eyes and ears of a specific audience - and you do that through original content. Despite its widespread adoption, content marketing is still largely seen as a tactic - an experiment - when it should be seen as a competitive differentiator. Using recent survey data, this post would explain why content is poised to play a more strategic role in 2017.

Content type: Article

Keywords: content, competition

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Content Marketing Failure Starts at the Idea Phase

Content marketing failure can manifest in several ways: low-quality, low traffic, low volume, low conversion rates, etc. Why do these failures occur? Most people think it's about a lack of in-house talent, time and/or budget. In reality, it's about a lack of quality content ideas. In a recent poll by Kapost, 71% of marketers said they do not have enough content ideas to be successful. This post would explain why a lack of ideas is the hidden source of most content marketing failures.

Content type: Blog Post

Keywords: content failure, idea generation

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We Disrupted Our Own Business. Here's What We've Learned.

Every business fears being disrupted. We'd all rather be Uber than a taxicab company. We'd rather be Venmo than a credit union. The truth is, it's okay to have your business be disrupted...as long as you're the one doing it. This was a lesson I learned firsthand as we transitioned from a boutique to a global SaaS platform. I'd like to write a post on what I've learned, mistakes I've made, and offer advice to other entrepreneurs considering doing the same.

Content type: Article

Keywords: disruption

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KillDisk Malware Gets Ransomware Upgrade: Why Enterprise IT Pros Should be Concerned

KillDisk has long been a scourge of the world's enterprises. Infamously, it's been used to brick computer systems following actions on objectives, allowing malware authors to hide their tracks. With an added ransomware capability, this malware can prevent admins from reversing encryption by restoring backups. This post would give an enterprise IT audience some more insight into KillDisk, along with a few tips to combat it.

Content type: Blog Post

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Are You Staffed for a Successful App Modernization Project?

It's commonly assumed that a new modernization/transformation project will require a entirely new set of skills, particularly on the programming side. But as recently discussed in OpenLegacy's latest whitepaper - Eight Key Questions When Planning Transformation Projects - the need for new skills (and new hires) is vastly overstated. This blog will explain why most organizations are already adequately staffed to handle a modernization project.

Content type: Blog Post

Keywords: modernization, legacy apps,

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nDash August Invoice - 2016

This is a really lame first pitch to get in nDash (it's supposed to be a great content idea) but if you accept this one, then we're all set with the invoice from August.

Content type: Blog Post

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(CMO Essentials Guest Post) Machine Learning is the Future of Marketing

Machine learning is typically associated with application development, but it has the potential to drastically alter the way marketers attract and nurture potential buyers. Imagine, for instance, automated voice and text analysis that can create persona profiles and interpret how your target audience responds to messages. This is just scratching the surface.This post would explore several ways in which AI is could transform marketing.

Content type: Article

Keywords: AI, machine learning, marketing

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When Does Automation Actually Create Jobs? In Marketing.

In a recent article by Gartner's Andrew Frank, the question is asked whether marketing automation - like other forms of automation - will ultimately be a "job destroyer." Far from it. But since he talks only in high-level terms, I'd like to write a blog post that identifies 4-5 specific roles that will emerge (or already have) as the result of marketing automation's rise.

Content type: Blog Post

Keywords: marketing automation,AI,machine learning

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How to Uncover Hidden Narratives In Your Research Reports

George Kuhn! I was thinking of writing a post "Top 10 Reasons Why the Giants' New Offensive Scheme Will Fail" but I supposed this title could work as well. Pitched for $2. Let me know if you had something else in mind.

Content type: Blog Post

Keywords: research,storytelling

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Strategy or Execution? A Fork in the Road for Digital Marketing Agencies

Traditionally, the goal of most digital marketing agencies was to become "full service" i.e. offer a comprehensive suite of services to their clients. Lately, however, in an attempt to stay lean, many marketing agencies have decided to scale back their services and focus solely on strategy. The question becomes: Is this a wise decision? This post will examine why many agencies are making this shift and what implications it has for the industry as a whole.

Content type: Article

Keywords: marketing agency

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Inbox Marketing: An Email-Centric Approach to Content Creation

The role of email in content marketing success is undeniable. Yet despite this understanding, many marketers still treat the channel as something of an afterthought -- on par with social media, organic search and other sources. This whitepaper will show marketers the value of an email-centric approach to content marketing; explaining how to create the strategy, how to distribute the content and how to optimize it's performance based on user data (that's where Seventh Sense comes in).

Content type: Whitepaper

Keywords: email marketing,inbound marketing

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Inbox Alignment: Connecting Marketing and Sales Through Email Performance

The disconnect between marketing and sales is well documented -- and mainly due to the fact that their respective metrics are always not aligned. While marketers care about pageviews, SEO rank and social reach, the sales department is concerned with SQLs, opportunities and proposals. However, one area where both departments sync up is the inbox, as both have a vested interest in optimizing email open rates, response and deliverability. This whitepaper will dive into the details.

Content type: Whitepaper

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Assumption is the Mother of All Marketing Fails

In the world of investing, we're told that "past performance does not guarantee future results." The same is true for content marketing. Marketers either believe that past success can be replicated continuously, or that previous fails are not worth a second effort. In both cases, a significant opportunity is lost. This post would encourage marketers to rethink some of their strongly held assumptions on what works, what doesn't, and why (based on info available to them in Databox).

Content type: Article

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Testing the Pitch Feature

This is my pitch for you to view and test. Please let me know if it comes through okay. Thanks,

Content type: Blog Post

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Holiday Shopping: Or the Culmination of the Buyer's Journey

For many retail brands, the holidays represent the culmination of the buyer's journey. Their efforts throughout the year have been aimed at guiding customers towards (in some cases) a single purchase. Using this B2C scenario as a backdrop, I thought your readers might enjoy a post on how delicate this journey can be for all types of brands. The wrong messaging, the wrong channel, the wrong timing -- mistakes like these can throw the buyer off their path. This would help them avoid those mishaps

Content type: Blog Post

Keywords: buyer's journey,retail

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Unqualified: More Than Half of Marketers Lack Key Technical Skills (and how to overcome it)

A recent report by DMA unearthed a rather disturbing fact; 53% of marketers lack the technical skills required of the increasingly data-driven field of marketing. I'd like to write a post that dives deeper into this problem on the B2B side, but also highlights how these gaps can be closed with the right types of tools and partnerships (i.e. not necessarily though direct hires), which would be a subtle plug for TechTarget's purchase intent solution.

Content type: Blog Post

Keywords: purchase intent,b2b marketing

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Testing Pitch price

Testing the amount a writer sees.

Content type: Blog Post

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What's the Key to Employee Advocacy? Employee Content Contributors.

Imagine being asked to share, like and retweet content from the same 1-2 individuals every week. Unfortunately, this is how most employee advocacy programs operate. In order to get company-wide participation -- on a repeated basis -- brands would be wise to expand the number of content contributors. Using a few highly esteemed B2B brands as examples (I have some in mind, but would love your suggestions) this post would explain how brands can take the first step towards a more effective approach.

Content type: Blog Post

Keywords: employee advocacy

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Prepared for the Worst? Social Media as a Crisis Management Tool

We like to think of social media as tool used exclusively for attracting, engaging and delighting users. Indeed, most articles on the net focus on how to use social for this purpose. Fewer pieces explain how to use social media in times of trouble, like a PR crisis for instance. With that in mind, this post will highlight 5 guidelines for using social media as a crisis management tool.

Content type: Blog Post

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Should Social Media be Used for Customer Support? The Pros and Cons

In this hyper-competitive environment, support can often be the deciding factor in your brand's ability to retain a customer. The question isn't whether you should aim to offer highly personalized support, but rather through which medium? A closed ticketing system? Or social media? Or maybe both? This blog will examine the pros and cons of using social media for customer support.

Content type: Blog Post

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Bio-IT World 2018: Ten Sessions We're Not Going to Miss

If BioRaft is attending BioIT World next month in Boston (and it looks like you are) then I would strongly suggest creating a series of articles highlighting some of the interesting tracks and sessions. Not only will this remind readers that you're attending, but it will almost certainly get shared by BioIT's brand, who has a substantial following. Let me know how I can help!

Content type: Blog Post

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Why Social Data Should Drive Your Editorial Calendar

For many brands, editorial calendars are often driven by buyer personas, product updates and/or a list of keywords. This approach isn't wrong, but it doesn't give marketers a true sense of what's actually resonating with their readers. So what does? Social data. In this post, I'll explain 5 reasons why social data should be driving your editorial calendar.

Content type: Blog Post

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The 80/20 Rule of Content Writing

It's easy to think of content creation as purely a writing task. But in actuality, almost 80% of the time it takes to create content involves everything but writing, including ideation, research, formatting, editing, etc. Only 20% is spent writing. In this post, I'd like to dive deeper into this idea of an 80/20 rule for content creation, and subtlety highlight how Sorc'd makes this 80% much easier. Let me know what you think. Thanks Bob!

Content type: Blog Post

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Content Kickstarters: Why Employees Should be the First to Share Content

Here at nDash, no one every hits publish on a piece of content without first alerting the team. The reason: we never want prospects to see a piece of content without any likes or shares. The Oktopost platform does a great job of making social sharing easy for employees, but it might be a good reminder for them (and readers) on the importance of kick-starting social sharing with employees first. This post would offer up some tips on how to systematize the process.

Content type: Blog Post

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[Free Guest Post] Customer Success is the New Inbound Marketing

As a follow-up to your most recent blog (on HubSpot's new customer service offering) I thought your readers might be interested in a high-level piece on the re-emergence of customer success as a driver of growth. For years, those in the inbound universe were obsessively focused on lead generation. Now, the focus seems to be shifting towards customer delight, which I see as a huge positive for HubSpot users. This piece would look at why this shift is happening. This would be a $0 assignment :)

Content type: Blog Post

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WOWSOME Profile Completion

The first step in attracting the best writing talent on the nDash platform is by having a completed profile. I noticed that you haven't added much information....so I want to help by adding the basics (links, logos, rss, etc.), flagging some great writers and requesting a few pitches from the community. If you have questions on getting started, please email me (mike@ndash.co). Hope to hear form you soon!

Content type: Blog Post

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Your CMS is Only as Good as the People Behind It

Thanks again for the interview opp at Progress. For a guest post, I wanted to dive deeper into the concept of a talent gap when it comes to CMS platforms. Basically...in terms of features and technology, the modern CMS gives marketers all the tools they need to execute. What it does not give them is talent. Without the right people behind a platform, none of the technology matters. This post would urge readers to consider the importance of a talent strategy when rolling out a new CMS. Thanks!

Content type: Article

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Guest Post: The Role of Human Writers in Chatbot Optimization

Hey guys. Please accept this pitch and we'll use nDash to go back and forth on the guest post. Looking forward to the next steps. Thanks!

Content type: Blog Post

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New to HubSpot? 5 Sessions to Attend at INBOUND 2018

Despite all the great material provided by HubSpot (blogs, videos, guides, etc.) I've found their user sessions at INBOUND to be the most helpful in getting on-ramped to their platform. I'll be attending again this year, and as preview, I thought your audience might be interested in a free guest post that explored some of the more interesting sessions. Thanks for the consideration!

Content type: Blog Post

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What to Expect at Startup Boston 18 (Sept 10 -14)

Hi Keith -- I thought your readers might be interested in a guest post highlighting some of the notable speakers and sessions at the upcoming StartUp Boston event in a few weeks. I have the inside scoop, since I work with Stephanie (who's organizing the event). Let me know if you're interested. Thanks!

Content type: Blog Post

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New to HubSpot? 5 Sessions to Attend at INBOUND 2018

Despite all the great material provided by HubSpot (blogs, videos, guides, etc.) I've found their user sessions at INBOUND to be the most helpful in getting on-ramped to their platform. I'll be attending again this year, and as preview, I thought your audience might be interested in a free guest post that explored some of the more interesting sessions. Thanks for the consideration!

Content type: Blog Post

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Content Creation and the ROI of HubSpot

Why does inbound marketing fail? Why do HubSpot customers churn? The answer to both of those questions: a lack of quality content. In order to generate leads and traffic -- and in order to generate a positive ROI on the HubSpot platform -- companies must be willing to make an equal investment into content creation. This post will help companies see the entire picture when it comes to the role of content in generating an ROI on HubSpot.

Content type: Blog Post

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How Flexible is Your Agency’s Pricing Structure?

Show me an agency with 15 clients, and I’ll show you an agency with 15 different pricing models. This isn't always the case, but many agencies struggle to implement (and stick to) a model that is consistent, yet flexible. Pricing obviously has huge implications for revenue and cash-flow, but it also affects customer satisfaction, employee turnover, quality of work and other aspects of the business, which is why it's so important to get this right (or correct it if it's wrong).

Content type: Blog Post

Keywords: marketing agencies, pricing, sales

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The CMS Learning Curve: Time is Money When Onboarding Employees

In a previous work life, we made a HUGE transition from Drupal to Sitecore. I didn't know how much it cost in terms of money, but I was *very* aware of how much it cost in terms of time. To get ramped up, our entire marketing department basically had to put everything on hold for the better part of two weeks. I'd like to write a post (with your input) on how onboarding time should factor into the decision-making process of potential CMS buyers.

Content type: Blog Post

Keywords: cms, drupal, sitecore

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They Don't Fall for Fluff: Why B2B Tech Leaders are the Most Skeptical Buyers

Selling and marketing to B2B decision-makers is a double-edge sword. On the one hand, successful deals with these personas are often highly lucrative. On the other hand, you won't find a more skeptical audience for your marketing messages. This post would cover the reasons why B2B tech leaders are so skeptical (and why they should be) as well as tips to overcome their cognitive biases towards marketing with expert content.

Content type: Article

Keywords: b2b marketing, b2b sales

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Social Experiment: How PR Agencies Determine Which Platforms are Worth the Investment

"Should we use this Twitter thing for clients?" Back in the day, this was a legit question many PR firms asked...and answered with a "no." Fast forward to the present, and PR pros continue to ask this question with every new social platform that emerges. Is it a passing fad? The next big thing? This post would explore how leading PR firms (like InkHouse) evaluate and experiment with new social media platforms for client success.

Content type: Blog Post

Keywords: social media, public relations

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Build an Audience? Or Buy One? The Startup's Content Marketing Dilemma

The answer of course is both. This post would highlight some of the common concerns that new startups have when it comes to content. Do they try to build an audience from scratch, without a sizable investment? Or do they try to buy their way to the top and speed things up? The right approach, as we'll discuss, includes a mix of both. This post will explain why.

Content type: Blog Post

Keywords: content marketing, startups

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The CMS Learning Curve: Time is Money When Onboarding Employees

In a previous work life, we made a HUGE transition from Drupal to Sitecore. I didn't know how much it cost in terms of money, but I was *very* aware of how much it cost in terms of time. To get ramped up, our entire marketing department basically had to put everything on hold for the better part of two weeks. I'd like to write a post (with your input) on how onboarding time should factor into the decision-making process of potential CMS buyers.

Content type: Blog Post

Keywords: cms, drupal, sitecore

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Research-Driven Content: The Next Big Trend in Brand Storytelling

Hey George Kuhn. Was thinking that when our case study is published, it would be nice to have a guest post on your site that addresses this topic. I think you'll know where I'm going with this, but happy to flesh out the details in the assignment thread once you accept. FYI -- We just launched a guest post feature, so this should come through at $0. Talk soon.

Content type: Guest Post

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Webinar Recap: How to Repurpose Content and Do More With Less

Thanks again for the webinar opportunity, Eric. I'd love to re-purpose our webinar form last week into a blog post, highlighting the main points we discussed. If you're interested, just accept this idea and I'll get to work. Let me know if you have any questions. Thanks!

Content type: Guest Post

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