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nDash Writer Profile for Albert McKeon

Albert McKeon

Headline

Writer and Editor

About Me

After writing an estimated 5,000 bylined articles and receiving leading journalism industry recognition – including the New England Press Association’s Journalist of the Year honor – I'm now a freelance writer. I’ve long approached writing and editing with originality, a nuanced curiosity, persistence and creative flair – and that’s the way I’d approach writing content for your organization.

Industries I Write About

Computer & Network Security

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Government Administration

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Health, Wellness & Fitness

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Higher Education

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Public Safety

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Computer Software

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Banking

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Defense & Space

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Judiciary

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Hospital & Health Care

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Information Technology & Services

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Law Enforcement

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Newspapers

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Political Organization

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Religious Institutions

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Sports

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Transportation/Trucking/Railroad

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Writing & Editing

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Building Materials

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Renewables & Environment

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Marketing & Advertising

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Civic & Social Organization

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My Writing Samples

IBM

I write thought-leadership articles for IBM's IT Biz Advisor, providing expertise and insight for businesses.

http://itbizadvisor.com/author/albert-mckeon/

TechTarget

I write about CRM, Salesforce, supply chain management and financial applications for TechTarget.

http://www.techtarget.com/contributor/Albert-McKeon

Northrop Grumman

Check out my latest articles about the intersection of tech and science, for Northrop Grumman's NOW website.

https://now.northropgrumman.com/author/sw-57116/

ADP

I provide insight and advice about HR and payroll for ADP's Spark website.

https://www.adp.com/spark/contributors.aspx?name=albert+mckeon&id=bcaa1b7d-0029-400e-b202-db199ad1170a#

Mass General's Researcher's Diabetes Quest Takes Big Step

The FDA approved the second phase of a MGH doctor's clinical testing of a type 1 diabetes vaccine, an exciting next step in her pursuit of a therapy to reverse the disease.

https://giving.massgeneral.org/researchers-diabetes-quest-advances/

Comcast Business case study: San Francisco 49ers

Professional football team moves to new, technologically advanced stadium; fans, staff and media enjoy unmatched experience with stadium-wide wifi access and HD video.

https://media.featuredcustomers.com/CustomerCaseStudy.document/comcast-business_san-francisco-49ers_52254.pdf

The Chatbot Revolution

Byline article for tech client. Page 20 of slide show: ChatBots hold promise for efficiency and embarrassment.

https://www.joomag.com/magazine/cloud-computing-world-magazine-19-may-2016/0407496001464383737

Investigative reporting: Federal earmarks

Shortly before federal earmarks became all the rage, I reviewed every appropriation New Hampshire’s congressional delegation secured in a fiscal year. I followed the earmark trail, seeing where tax dollars went – often, only a scant description was offered – and then checked if those earmark recipients had hired a lobbyist. The third step was learning if those lobbyists, in turn, donated money to politicians.

http://www.albertmckeon.com/stories/investigative-reporting/earmarks/

IoT Technologies Find a Home Down on the Farm

Two IoT technology use cases -- on a farm and in the Gulf of Mexico -- help prove the role IoT can play in many business scenarios.

http://internetofthingsagenda.techtarget.com/feature/IoT-technologies-find-a-home-down-on-the-farm

In Defense of Neil Diamond

Derided for schmaltzy pop music, Neil Diamond's belief in entertainment was just what Boston needed after the marathon bombing of 2013.

http://www.albertmckeon.com/blog-posts/defense-neil-diamond/

Recovery Coaches Embrace the Challenge of Addiction

Mass General Hospital recovery coaches know the life, the language, the pain and the work required to remain drug-free.

https://giving.massgeneral.org/recovery-coaches-addiction/

The Broken Piggybank

By digitally guiding customers throughout their financial journey, banks can shed their reputation as impersonal establishments and become go-to resources for individualized advice on savings.

http://personetics.com/resource_center/the-broken-piggybank/

Sugar Scandal

If, by chance, you’ve based your diet on a 1967 New England Journal of Medicine study on sugar, fat and heart disease, you probably feel duped right now.

http://www.tasteforlife.com/sugar-scandal

Remembering a Best Friend Before He's Gone

Albert McKeon looks back on his dog's life and the time they have left after his good buddy receives a terminal diagnosis.

http://barkswellsf.com/remembering-a-best-friend-before-hes-gone/

Researcher Pursues Improved Pain Management

A Mass General researcher is developing an improved system for pain measurement that could aid in the battle against the over-prescription of opioid drugs.

https://giving.massgeneral.org/research-improving-pain-measurement/

What's in a Name? Who Names Cyber Attacks?

A blog post I ghostwrote on the naming process of cyber attacks.

http://blog.cyberint.com/whats-in-a-name-who-names-cyber-attacks

Experience

Owner

I shape organizations’ undeveloped and sometimes complicated ideas into understandable and persuasive marketing content. I write for Mass General Hospital, IBM, MasterCard, ADP, Northrup Grumman and many other recognizable brand names. And I still dabble in journalism, writing for Forbes, TechTarget, Boston College Chronicle, Parable and other publications.

Company: Albert McKeon Media

I worked there from /2014 until now

Reporter

Boosted reader and industry recognition of New Hampshire newspaper with award-winning news, investigative and feature stories that covered politics, religion, crime, societal trends, business and sports. Made The Telegraph website thrive by working as an early-morning mobile journalist — the first such position for a New Hampshire newspaper. My stories and multimedia content on the news blog drew nearly two-million page views over a two-year span. Recognized as New England Press Association (now NENPA) Journalist of the Year, daily newspapers, 2003. Earned New England Associated Press News Executives Association first-place award for enterprise reporting, 2007; New Hampshire Press Association first-place award for investigative news, 2007; NEPA first-place award for human interest story, 2003; NHPA Dennis Joos Memorial Award for Outstanding Journalism, 2002; and several other NEAPNEA, NEPA and NHPA awards.

Company: The Telegraph

I worked there from 10/2000 until 2/2012

News editor

Covered marketing and sales innovations in CRM technology for a B2B family of high-traffic Web publications — writing news and feature stories about businesses’ use of technology to win the hearts and wallets of customers. Increased visibility of SearchCRM.com and TechTarget by maintaining website, planning story coverage, recruiting notable freelancers and editing copy for site and larger e-publications.

Company: TechTarget

I worked there from /2012 until /2013

Content I Write

Ideas and Pitches I Wrote

The Bulky Wallet is Gone with Digital Business Cards

Paper business cards are small and easy to lose. Collect too many of them, however, and your wallet gets large. Save paper and keep your wallet thin with digital business cards. This blog post will look at the advantages of this technology, including ease of use and the ability to analyze who's looking at your card.

Content type: Blog Post

Links:

Are You Making Lasting Business Connections?

88% of paper business cards are thrown out, but the information on a digital business card can be saved and always found later. This blog post will examine how a digital business card has lasting value for its ability to offer complete personal and business profiles, increasing the odds that you and your company will be remembered.

Content type: Blog Post

Links:

Are You Making Lasting Business Connections?

88% of paper business cards are thrown out, but the information on a digital business card can be saved and always found later. This blog post will examine how a digital business card has lasting value for its ability to offer complete personal and business profiles, increasing the odds that you and your company will be remembered.

Content type: Blog Post

Links:

Save a Tree and Share a Digital Business Card

More than 300 million tons of paper is produced annually. This blog post will review the many environmental impacts of paper and the many advantages of sharing business cards digitally.

Content type: Blog Post

Keywords: Business cards, Contact management, CRM, Small business tools

Links:

The Bulky Wallet is Gone with Digital Business Cards

Paper business cards are small and easy to lose. Collect too many of them, however, and your wallet gets large. Save paper and keep your wallet thin with digital business cards. This blog post will look at the advantages of this technology, including ease of use and the ability to analyze who's looking at your card.

Content type: Blog Post

Keywords: Business cards, Contact management, CRM, Small business tools

Links:

Offer an App That Doesn’t Get Deleted

Surveys have shown that one out of every four mobile apps doesn’t get used. People definitely have their go-to apps. This blog post will review the things (functionality, ease of use, defined purpose) that ensure an app stays on a device and is routinely used.

Content type: Blog Post

Links:

How to Market Your Mobile App

Just because you’re convinced your mobile app will be more popular than Angry Birds, it won’t amount to much if few people know about it. This blog post will look at the ways you can effectively market your app so that it is indeed the success you expect it to be.

Content type: Blog Post

Links:

When is Personal Information Too Much Information?

Privacy advocates disparage companies for knowing too much about customers, inevitably leading some consumers to pause about sharing personal information. This blog post will review the ways with which banks can assure customers that the personalized information they use for digital initiatives is the same type of info they typically possess. By explaining their security precautions and how the data is being used, banks can offer the sort of transparency that will diminish any privacy concerns.

Content type: Blog Post

Keywords: Personalized digital banking, financial services

Links:

Banking Assistance That Even Your Grandparents Will Love

Not to be ageist, but younger people typically are more prone to use digital offerings while people of a “certain” age are slower to come around on technology. This blog post will explain why targeting marketing campaigns about personalization toward older demographics isn’t such a bad idea. For one, what person at any age wouldn’t want individualized banking assistance?

Content type: Blog Post

Keywords: Personalized digital banking, personalized guidance

Links:

Don’t Assume Millennials Will Want Your Personalized Offering

It’s assumed that if a consumer service works well on an app, a millennial will give it a try. But millennials are too savvy to try any app. They want a digital offering that provides value and is authentic. This blog post will review how you can market to millennials: by stressing the value they can receive from true personalized banking assistance on your digital platform.

Content type: Blog Post

Keywords: Personalized digital banking, personalized guidance

Links:

Why You Shouldn’t Leave $405 Billion on the Table

Cisco recently claimed that the banking industry can either gain, or lose, roughly $405 billion by fully implementing digital strategies. If your bank president has been on the fence, this blog post will explain the benefits – increased customer loyalty, brand awareness, a greater understanding of customers – of digital initiatives such as personalization.

Content type: Blog Post

Keywords: Personalized digital banking, Personalized guidance, Financial services

Links:

Our Favorite Personalization Initiatives

This blog post will rely on the opinions of Personetics staff, but essentially it’s an overview of your favorite digital personalization efforts by companies outside finance. With four, maybe five, examples, we can provide brief summaries on why you think they’re effective.

Content type: Blog Post

Keywords: Personalized digital banking, Personalized guidance, Financial services

Links:

What Will Brexit Mean for Customer Data

With Britain exiting the E.U., companies that handle data in England, Scotland and Northern Ireland will eventually no longer follow EU expectations for data privacy but instead abide by new rules established by their respective national legislators. This blog post will break it all down.

Content type: Blog Post

Keywords: Information technology & services

Links:

Why Does DaaS Keep Growing?

DaaS has grown by over 300% in the past year. This blog post will review the tangible and intangible benefits of DaaS.

Content type: Blog Post

Keywords: IT services

Links:

This Is Not Your Grandmother’s DaaS

This blog post will look at the evolution of DaaS, breaking down how desktop has replaced the traditional desktop entirely, with true accessibility and “native” look and performance.

Content type: Blog Post

Keywords: IT services

Links:

The Turn-key Desktop

This blog post will show the ease of setting up a virtual desktop. You can deploy a user group within 15 minutes, and then install apps and provision users.

Content type: Blog Post

Keywords: IT services

Links:

Desktop designed by MSPs for MSPs

This blog post will review how CloudConnect’s turn-key DaaS platform and VDC was designed in conjunction with MSPs, providing the platform, pricing, billing, and support that they need.

Content type: Blog Post

Keywords: IT services

Links:

Let The SLA Take The Risk

This blog post will explain how MSPs can lower their risk by relying on a cloud provider’s SLA.

Content type: Blog Post

Keywords: IT services

Links:

Luxury Smartphones

Some billionaires are having phones literally covered in gold commissioned to put a luxurious edge on one of the most common devices available today. This blog will discuss these outlandish examples of luxury phones and how that effects the renewed smartphone market.

Content type: Blog Post

Keywords: Mobile device

Links:

Smartphones Fuel New Kind of Business

The depressing view of e-waste is the toxic fumes of the thousands of phones being throw away polluting developing countries, but the reality is that some of these countries, like Ghana, have created a new business out of e-waste. This blog will look at how renewing smartphones can help a country’s economy.

Content type: Blog Post

Keywords: Mobile device

Links:

Wiping to a Clean Slate

Most know one step of the trade-in process for a mobile phone is to clear the data, but this is also true of tablets. This blog will cover why wiping a tablet clean of data is just as important as a mobile phone.

Content type: Blog Post

Keywords: Mobile device

Links:

Digital Inclusion Crusaders

HYLA Mobile is one member of the digital inclusion initiative. This blog will explore this movement in depth and take a look at some important crusaders.

Content type: Blog Post

Keywords: Mobile device

Links:

Mobile Phone Throwbacks

Today’s phones look and act nothing like the first mobile phones to hit the market. This blog will be fun examination of some old phones, what they looked like, what they did, and how far we’ve come.

Content type: Blog Post

Keywords: Mobile device

Links:

Most Common Roofing Questions

This blog will list the most common roofing questions professionals receive and the answers customers are looking for.

Content type: Blog Post

Keywords: Roofing

Links:

Roofing Recycling

New roofing is a nice fresh start, but what happens to the old material? This blog will discuss the recycling process for roofing materials and what the roofing industry can do to help mitigate the environment crisis.

Content type: Blog Post

Keywords: Ro

Links:

Solar Panel Effect on Roofs

The solar energy industry continues to grow, but how does it affect residential roofing? This blog will take a deeper look at the effects solar panels have on roofs and tips for roofers when dealing with this technology.

Content type: Blog Post

Keywords: Roofing

Links:

History of Roofing Material

From straw and sticks to bricks, Three Little Pigs’ choice in building materials is indicative of the history of roofing materials. Today’s roofs have been designed and built based on insight from the past. This blog will look at how roofing has evolved.

Content type: Blog Post

Keywords: Roofing

Links:

How to Choose the Right Tutor

Tutoring is immeasurable but choosing one is a measurable undertaking and one that's not always easy. This blog post reviews the qualities, approaches and experience you should look for before hiring a tutor.

Content type: Blog Post

Links:

Why You Shouldn’t Leave $405 Billion on the Table

Cisco recently claimed that the banking industry can either gain, or lose, roughly $405 billion by fully implementing digital strategies. If your bank president has been on the fence, this blog post will explain the benefits – increased customer loyalty, brand awareness, a greater understanding of customers – of digital initiatives such as personalization.

Content type: Blog Post

Keywords: Personal banking, digital banking

Links:

Don't Be Afraid to Wear That Posture Trainer; It is Fashionable

Bad posture can lead to long-term health problems, including unbearable back pain, but many people don't wear a posture trainer out of fear of looking unfashionable. This blog post will make the argument that good posture is fashionable and consumers should embrace the visual that they're taking steps to good health.

Content type: Blog Post

Links:

Smart Phones Fuel New Kind of Business

The depressing view of e-waste is the toxic fumes of the thousands of phones being throw away polluting developing countries, but the reality is that some of these countries, like Ghana, have created a new business out of e-waste. This blog will look at how renewing smartphones can help a country’s economy.

Content type: Blog Post

Keywords: Mobile device

Links:

A Gap Year is Really a Bridge Year

This blog post will review why and how a gap year after high school really isn't lost time but an opportunity for graduates to mature, discover new things and chase opportunities before entering college with the right perspective and confidence.

Content type: Blog Post

Links:

Losing a Good Buddy

My dog, Hibbard, has recently been diagnosed with terminal cancer. He's only 10, and the next few weeks, or hopefully months, he has to live will be a time of love and sadness. If you could use it, I can write a 250-or so-word post on preparing for a dog's death and how it refocuses humans' relationships with their pets. Thanks.

Content type: Blog Post

Links:

The DNS Attack that Slowed U.S. Web Traffic is a Big Warning

For CyberInt: The DDOS attack on a main U.S. DNS switchboard last week is a reminder for businesses to take cybersecurity seriously, especially with IOT here to stay. This blog post will review how the attack happened and lead businesses to review their cybersecurity strategies.

Content type: Blog Post

Keywords: DDOS, cybersecurity

Links:

A Farmer's Market in Every Town

This 800-word article will look at the importance of establishing a farmer's market in every community. It will feature the voices of people who run farmer's markets and one or two health professionals on the need for fresh, healthy foods.

Content type: Article

Keywords: Farm to Table, Public Health

Links:

The Danger of Sugar

This 800-word article will look at the health risk of too much sugar, and how fruits will quench the hunt for a snack and do a body good. Several health experts will lend their voices to this article.

Content type: Article

Keywords: Public Health

Links:

Finding a Lucrative Audience

This blog post will offer tips on how prospective YouTubers can target the right audience that will attract followers and possibly a pay day.

Content type: Blog Post

Links:

What We Can Learn from the Cyberattacks on U.S. Politics

For CyberInt: A large reason why the two hacks of the Democratic National Committee’s emails succeeded was the org. didn’t have proper security tools in place and employees unknowingly passed around a phishing email asking their boss to change his Gmail password – which opened the door to the Russian hackers. This blog post will review that story and guides readers on preventing phishing and other cyber attacks.

Content type: Blog Post

Keywords: Cybersecurity, phishing

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Video narrative (not a blog but had to choose an option above)

Three 140-word narratives for a video that explains Virtual Cove's product.

Content type: Blog Post

Keywords: Virtual reality,augmented reality,finance,analytics

Links:

The Cost of Labor is the Cost of Doing High-capacity Wireless

This blog post will review the cost of labor of wireless technicians. How hard and costly it is to find skilled installation and remote management and monitoring personnel in North America?

Content type: Blog Post

Links:

Why End-to-end Availability Matters

This blog post will review the key to service availability and maintaining SLAs. It will consider the secrets to success and the important considerations of engineering and implementing high availability networks.

Content type: Blog Post

Links:

Save a Tree and Share a Digital Business Card

More than 300 million tons of paper is produced annually. This blog post will review the many environmental impacts of paper and the many advantages of sharing business cards digitally.

Content type: Blog Post

Links:

Five Best Technology Tools for Roofers

Technology is revolutionizing every industry, including roofing. This blog will explain the top five technologies that help roofers complete the job quicker and more efficiently.

Content type: Blog Post

Keywords: Roofing

Links:

Turning a Light on Safety

This blog post will look at the importance of proper lighting in warehouses, and how the desire to cut costs by having limited overhead lighting will, in the long run, increase expenses on the safety end.

Content type: Blog Post

Links: