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nDash Writer Profile for Kelly Vo

Kelly Vo

Headline

Freelance Writer at Kevo Writing

About Me

I'm an accomplished freelance writer (with three years of experience) living in Colorado. I graduated summa cum laude from Arizona State University with a bachelor's in English: Creative Writing.

Most days you can find me working on client blogs, articles, white papers, case studies, product descriptions, website copy, and more. Currently, I write a variety of business articles and website copy on topics such as B2B & B2C marketing, Cloud computing, business safety, fashion, health, social media, higher education, entrepreneurship, e-commerce, and more. Some clients include MetroMBA, Dope Magazine, Joel Osteen Ministries, Propel Marketing, GCP Applied Technologies, CloudAlly, TriTech, PHL Naturals, and more. 

Industries I Write About

Marketing & Advertising

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Internet

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Executive Office

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Writing & Editing

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Online Publishing

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Higher Education

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Health, Wellness & Fitness

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Real Estate

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My Writing Samples

(Marketing & Advertising) GHOSTWRITTEN: The Ultimate Guide to Repurposing Your Existing Content

Ghostwritten: This article, ghostwritten for Wochit, talks about the importance of repurposing content and gives advice on how to successfully reuse content and tailor it for your different audiences. Repurposing allows you to tailor your content to different forums for increased visibility. After all, content, especially social media, has a short/limited productive lifespan, so by repurposing, you don’t miss any opportunities.

https://www.wochit.com/blog/the-ultimate-guide-to-repurposing-your-existing-content/

(Internet) GHOSTWRITTEN: Enterprise Backup Solutions

Ghostwritten: This article, ghostwritten for CloudAlly, talks about the various enterprise backup solutions available on the market. The problem is that few businesses understand the full consequences of data loss. Either they think that it won’t happen to them or they think that cloud backup disaster recovery is too large of an initial investment with too little reward—it’s just not worth the hassle. But this is not the case.

https://www.cloudally.com/enterprise-backup-solutions/

(Executive Office) Turning Your Quirks Into Your Competitive Advantage

This article was written for Ivy Exec, where I am a regular contributor.... We all have things that are different about us, that make us stand out in the crowd. Too often, people think they have to hide these quirks to fit in, get the promotion, or land the contract. But often it’s our odd personalities, passions, and idiosyncrasies that give us the edge we need to succeed.

https://www.ivyexec.com/career-advice/2018/turning-quirks-into-competitive-advantage/

(Writing & Editing) GHOSTWRITTEN: How to Build a Strong Social Media Presence in 30 Days

Ghostwritten: This article was ghostwritten for KeyScouts and talks about how your B2B organization can build a strong social media presence online quickly. Having a successful online social media presence is one of the main goals of modern businesses, both big and small. There’s a reason why 83% of B2B marketers use social media, making it the most common B2B marketing tactic. It’s because 55% of B2B buyers say they search for product/vendor information on social media.

https://blog.keyscouts.com/how-to-build-a-strong-social-media-presence-in-30-days

(Online Publishing) GHOSTWRITTEN: 10 Tips and Tricks to Get 100 New Twitter Followers for Free

Ghostwritten: This article, ghostwritten for Commun.It, provides step-by-step instructions for getting 100 free Twitter followers. Specifically, it talks about ten tips such as identifying your target audience, sharing great tweets, tweeting timely, writing carefully, and more. Gaining 100 free twitter followers is within your reach as long as you know what you’re doing on Twitter.

https://commun.it/blog/100-free-twitter-followers/

(Higher Education) How Can You Make the Most of an Upcoming Campus Visit?

This article was written for Clear Admit, where I am a regular contributor about MBA education. While visiting campus isn’t required by most business schools, it’s still an excellent idea. An MBA campus visit will not only give you a better idea of what life would be like as a student of that school, but it also can provide you with valuable application material and demonstrate your interest in a particular program. There’s a reason why most business schools recommend a visit before you apply.

https://www.clearadmit.com/2018/09/make-the-most-upcoming-campus-visit/

(Health & Wellness) Athlete Burnout: The Good, the Bad and the Ugly of Overtraining Syndrome

This article was written for Dope Magazine, where I am a regular contributor... Athlete burnout is the general term of overtraining syndrome (OTS), a feeling of fatigue so subtle that most athletes don't pay attention to it. However, the signs of OTS are there if you know what to look for and they can add up to an overload that places too much physical and emotional stress on the body. This can lead to lasting consequences.

https://dopemagazine.com/athlete-burnout/

(Real Estate) GHOSTWRITTEN: How to Captivate Home Buyers by Capturing a Hotel Vibe

Ghostwritten: This article, written for Coldwell Banker, talks about how to decorate your home for sale in a way that gets a buyer's attention. To get that hotel vibe, you need to work on several areas of your home. This includes making a glamorous entrance, creating lush bedrooms, cleaning up the bathrooms, focusing on the kitchen, and more.

https://blog.coldwellbanker.com/how-to-captivate-home-buyers-by-capturing-a-hotel-vibe/

Experience

Freelance Writer

Kevo Writing, the brand name for writer Kelly Vo, is a full service writing and content creation freelance firm. Digital marketing content creator including: SEO-focused blogs, articles, social media content, and eBlasts. Creative fiction writer with over 5 years of experience within self and traditional publishing. Clients include: —MetroMBA: Feature and news writer. —Kirkus Reviews: Freelance ghostwriter. —YourTea: Blog and social media writer. —Dope Magazine: Monthly features writer for Southern California. —12 Health: Blog creator. —Social Media Today: Contributing blogger http://www.socialmediatoday.com/users/kevowriting —nDashMarketing: Ghostwriter for marketing, e-commerce, B2B, marketing software, and social media clients. —BioTrackTHC: Technical business writing including eloquent and concise responses to RFPs (requests for proposals) and RFIs (requests for information).

Company: Kevo Writing

I worked there from 4/2015 until now

Director of Strategy

Media Connect Partners (MCP) is a full-service social media agency that provides content development, community moderating, strategy implementation, process auditing, consulting, and ROI reporting services. Reported directly to the CEO; responsible for designing each prospective client’s overall social media strategy, presenting the tailored solution to prospective client C-suite executives, and then disseminating the strategy to MCP staff for execution once the engagement was secured. Also responsible for providing guidance to the CEO regarding internal strategic initiatives to increase revenues by improving the quality and expanding the scope of MCP’s services, as well as decrease costs by adopting new technologies and streamlining internal processes. —Completed a 450+ page, fourteen-piece corporate social media audit and strategy package for a six division TV network and production company with over 75 social media platforms. —Re-crafted and updated MCP standard product documents—such as client service proposals, monthly return on investment (ROI) reports, and strategy documents—improving conciseness, clarity, and most importantly, strengthening the clients’ perception of success by better connecting the original service proposal to the service execution and the final results. —Led and executed over $75,000 in client paid social advertising campaigns, following strict guidelines to properly track budgets and results. —Managed social media assets for multiple clients—including a five-time #1 New York Times best-selling author, a Big Five publishing firm, and a major film studio. —Promoted to manager over all analysts after only three months at the firm.

Company: Media Connect Partners

I worked there from 10/2012 until 4/2015

Content I Write

Ideas and Pitches I Wrote

Did You Get a Deal: 4 Ways to Analyze Price

This short blog will look at the KPI or price and provide information for how procurement professionals can decide if they got a good deal. The four price analyses options are: price comparison, cost structure, price index, and unit price analysis (upa). The blog would briefly review these options with pros and cons for use.

Content type: Blog Post

Keywords: procurement, B2B, information technology

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10 Things Every Marketer Can Learn from Pokemon Go

There's no doubt that Pokemon Go has become a viral craze. It seemed like overnight businesses were having to reevaluate their marketing to include Pokemon Go. The lessons from the craze aren't just for B2C businesses either. Even B2B companies can learn from the mobile game. Similar to the article on Forbes in the "Source Link" except more of a B2B focus.

Content type: Article

Keywords: marketing, pokemongo, advertising, b2b, b2c

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Get Healthy in Your 20s & 30s For a Long Life

This blog will discuss the five different things that men and women can do in their 20s and 30s to stay healthy in their 50s and beyond. Based on a study by Duke Health that states physical decline starts earlier than expected. Tips will include aerobic exercise, eating healthy, Olly vitamins, strength training, and flexibility/balance.

Content type: Blog Post

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What Your Company Can Learn from the Olympic's Social Media

This article will analyze the social media buzz about the Olympics and talk about how the successes and failures of the Olympics can be translated into SM success for companies. The article will cover points such as live posting, videos, images, hashtags, participant involvement, too much control, etc. It will offer advice and use examples from the Olympics coverage to drive home the point in a timely and interesting way.

Content type: Blog Post

Keywords: olympics, social media advice,

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The Dos and Don't of Using Images Online

Articles with images every 75-100 words get double the amount of shares as articles with fewer images, according to Buzz Sumo. Even more interesting, Buffer revealed that images get 567% more inbound links than text-only content. So, what's the key to using images to effectively get more customers? It's about following our dos and don'ts such as no stock images, making image goals, avoiding irrelevant images, adding a human touch, etc.

Content type: Blog Post

Keywords: marketing, conversions, visual content, images, blogging, content creation

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10 Things Every Marketer Can Learn from Pokemon Go

There's no doubt that Pokemon Go has become a viral craze. It seemed like overnight businesses were having to reevaluate their marketing to include Pokemon Go. The lessons from the craze aren't just for B2C businesses either. Even B2B companies can learn from the mobile game. Similar to the article on Forbes in the "Source Link" except more of a B2B focus.

Content type: Blog Post

Keywords: viral marketing, digital media, marketing, branding, marketing trends

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Japan Will Make 2020 Olympic Medals From Recycled Smartphones

Every year, about 650,000 tons of small electronics and electric home appliances are discarded in Japan every year. That's easily enough to make all the medals for the 2020 Olympics. It's a great way to make help the environment with an eye on the sustainable future. Thankfully, in the U.S. we have another option, mobile trade-ins. Hyla can help you trade-in your old phone and re-sell it back into the marketplace.

Content type: Blog Post

Keywords: olympics, mobile phones, small electronics, trade-in, recycling

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Over 50% of Mobile Phone Users Want to Recycle Their Old Devices

A recent survey by Greenpeace found that consumers think mobile phone manufacturers release too many new models and don't do enough recycling. In fact, only 28% of mobile phone users in the U.S. are willing to have their phones repaired instead of just throwing them out. This points to a dangerous trend of waste where mobile devices are trashed and no one is taking responsibility. Hyla makes it easier for consumers to take responsibility for their own mobile devices.

Content type: Blog Post

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5 Lessons Ryan Lochte Can Teach Your Company About Branding

By now everyone knows about the embarrassing Ryan Lochte "robbery." Since the debacle, Lochte has been dropped by both Speedo and Ralph Lauren, costing him millions in sponsorships. So, what can your brand learn? 1) Lies will always be revealed 2) You have to take ownership for your mistakes 3) Social media can be a friend and foe. 4) Big mistakes require a big effort to repair 5) Authenticity is key to recovery

Content type: Article

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9 Tips for Securing the Cloud

There's no doubt that more and more companies are moving their infrastructure, applications, and data to the cloud. But while that's a great way to use and deploy technology, it also opens your company to additional risks, specifically decreased visibility. (1) Define requirements, (2) Develop a plan, (3) Perform due diligence, (4) Build a threat model, (5) Embrace transparency, (6) Prioritize Risk Management, (7) Use powerful authentication tools, (8) Create an SSO solution, (9) DDOS Protection

Content type: Article

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National Cyber Security Awareness Month

Cyber security is everyone's responsibility. That's why October 2016 is the National Cyber Security Awareness Month. In honor of the Department of Homeland Security's campaign, this blog will cover the three biggest security threats: ransomware, business e-mail compromise (BEC), and intellectual property theft.

Content type: Blog Post

Keywords: cyber security, malware, ransomware, intellectual property,

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4 Back Pain Myths

Millions of people suffer from back pain and that means there are millions of pseudo experts. Unfortunately, listening to the myths and fears can cause more problems than they solve. We're debunking the four greatest myths: moving makes it worse, exercise should be avoided, scans reveal all, and pain equals damage.

Content type: Blog Post

Keywords: back pain, back pain relief, wearable posture tech,

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Should You Be Using Facebook Live?

Facebook Live has taken off over the last few months. So far celebrities and influencers have generated mass appeal with the platform, but what about brands? Should your business use it? There are a few reasons we love it: It adds a human element, it develops trust with your audience, it promotes engagement (sales/leads), generates ideas, etc. The blog will also cover a few basics of use.

Content type: Blog Post

Keywords: Facebook Live, Facebook, Social Media, Video Advertising

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Benefits of Good Posture

This blog will cover what good posture is and how it's beneficial to your overall health, and, particularly, back pain relief. It will discuss such things as breathing, fatigue, appearance, circulation and digestion, muscle health, better mood, increased concentration, etc.

Content type: Blog Post

Keywords: good posture, back pain, back pain relief, back posture, lower back pain, poor posture

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Is Your Company Data Secure in the Cloud?

Company data breaches are common. In fact, according to a 2014 study, 68% of companies experienced a data breach in the past year. This article will discuss the most common security risks (disgruntled employees, human error, BYOD, and Ransomware) and how to keep your data protected in the Cloud, including using CloudAlly.

Content type: Blog Post

Keywords: data security, cloud vulnerabilities, cloud storage,

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7 Ways the Cloud Can Increase Your Business Productivity

Cloud computing isn't just innovative, it can change the face of a business. The Cloud offers businesses flexibility, scalability, decreased security risk, improved connection, decreased disaster vulnerability, and increased competitiveness in the marketplace. The reality is that the Cloud helps companies handle big data, which can affect every aspect of a business' productivity.

Content type: Blog Post

Keywords: cloud computing, data storage, business productivity, big data, cloud services,

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8 Pitfalls of Traditional Data Backup

Every organization has data backup as an essential part of their disaster recovery and business continuity plan. But not all backup services and plans are equal. Traditional backup plans include a large amount of risk. Some of those pitfalls include: corruption and exposure, time to restore, theft, capacity planning, and more. This article will cover the 8 main pitfalls or traditional data storage while also discussing how the Cloud addresses each.

Content type: Blog Post

Keywords: data backup, data storage.

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Good Posture Training: Real Results from UpRight

This article will discuss the actual posture training results from three case studies completed by Upright. Documents have been provided by UpRight to fill in the necessary information.

Content type: Blog Post

Keywords: good posture

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5 Real Estate Trends to Watch in 2017

This article will discuss what experts think could happen to the real estate market in 2017. It will discuss such topics as pricing, home type, (A survey of 1,250 U.S. adults from Coldwell Banker Real Estate and Parks Associates found 71 percent want “a move-in ready home."), interest rates, and more. It will also give advice to readers about buying and selling now.

Content type: Blog Post

Keywords: real estate, real estate trends, homebuyers, homesellers

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Bad Posture: How It Hurts and How You Can Fix It

This article will cover the negative effects of bad posture on your health, happiness, and lifestyle. Then, it will provide steps for fixing your bad posture (UPRIGHT training will be one of the steps).

Content type: Blog Post

Keywords: bad posture

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Social Media Tips from the Presidential Elections

This blog will provide ideas for companies on using social media based on how the presidential candidates and parties have used social media well and poorly. The article will cover things like hashtag campaigns aka #repealthe19th (how it was hijacked for the other side), authenticity, demographics, platforms, creativity (photoshop war), grammar, etc.

Content type: Blog Post

Keywords: elections, social media, social media tips,

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4 Reasons You Need a Tech Marketer

Tech companies aren't like any other business, and that's why they need a unique marketing strategy and tech marketers who understand their unique needs. Your tech company needs a tech marketer because they understand: creating B2B campaigns, writing educational content (thought leadership), the importance of data, and staying ahead of the tech curve.

Content type: Blog Post

Keywords: tech marketer, tech marketing, technology marketing

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5 Reasons You Need a Supplier Network

According to research conducted by the Aberdeen Group, companies that have a use a supplier network are able to increase spend while reducing cost and improving supplier performance. How? A supplier network can help with reducing manual efforts through automation, contract management confidence, simplified sourcing, better supplier relationships, and enhanced performance management.

Content type: Blog Post

Keywords: supplier network

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What the Presidential Candidates Can Teach Companies About Branding

At the moment, "Make America Great Again!" and "I'm with Her" are two of the most powerful brands in the U.S. Whether you've been impressed by the campaigns or not, the elections are a marketing spectator sport that can teach your company some valuable lessons about branding and messaging. In the article, we'll discuss the 5 biggest takeaways for your business: the need for a cohesive message, hashtags for the win, relatability and authenticity are key, simple is best, and experimenting works.

Content type: Blog Post

Keywords: branding and messaging

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SEO Writing: Finding the Right BackLinks

SEO writing is a complicated puzzle that requires months to fully understand. However, one simple way to improve your blog/article SEO is through backlinks. This article will answer the questions: what are backlinks?, why do they matter for SEO?, how do you determine appropriate backlinks?, what backlinks violate Google's guidelines?

Content type: Blog Post

Keywords: seo writing, seo blogging, backlinks, content creation

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Dos and Don'ts of Facebook Live

After watching a video, 39% of executives call a vendor. Video marketing is vital to every B2B and B2C business. It provides authenticity, helps buyers make decisions, and encourages social interaction. That's why Facebook Live is such a great new avenue for social media marketing. This article will introduce Facebook Live and how it can work for businesses. Then, it will cover the major dos and don'ts. Do tell people ahead of time. Don't forget the technical elements. Do get prepared. Don't...

Content type: Blog Post

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9 Reasons to Live and Love Milwaukee

This article will speak to why families and individuals should move to Milwaukee and why it's a great place to live. It will cover fun topics such as the Summerfest music festival and the East Side. It will also talk about the extensive list of parks, riverwalks, and more. Finally, the article will cover how Strong Blocks Real Estate is making it easier than ever to live in this great city.

Content type: Blog Post

Keywords: Milwaukee, rent-to-own,

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Milwaukee Housing Market Booms

The Milwaukee housing market is having its best year in more than a decade. This means that it's the perfect time to think about owning a home in the city. It will only get more expensive and with more people moving to the area, there's never been a better time to take a chance and own some real estate before it's too late.

Content type: Blog Post

Keywords: real estate, housing market, milwaukee economy

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7 Tips to Elevate You Content Marketing without Blowing Your Budget

Content is the beating heart of any marketing plan, but every marketer knows it's also the most time and cost consuming piece. If you want to up your content marketing game without blowing your budget, consider these seven tips: use client testimonials, hire freelancers, curate, re-use content, guest blog, engage, and use influencers.

Content type: Blog Post

Keywords: content marketing

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Disaster Recovery Best Practices for Business Continuity

This article will cover the best practices for creating a disaster recovery plan and will include information about using Cloudally and how cloud-to-cloud backups are your best choice for emergencies. It would be great to have a Cloudally case study to refer to. Best practices will include maintaining full copies of critical data, testing, creating a plan, training, etc.

Content type: Article

Keywords: disaster recovery, business continuity, cloud-to-cloud backup

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Disaster Recovery Best Practices for Business Continuity

This article will cover the best practices for creating a disaster recovery plan and will include information about using Cloudally and how cloud-to-cloud backups are your best choice for emergencies. It would be great to have a Cloudally case study to refer to. Best practices will include maintaining full copies of critical data, testing, creating a plan, training, etc.

Content type: Article

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7 Tactics To Improve Your Account-Based Marketing Process

In 2015, a SiriusDecisions study found that 92% of B2B marketers worldwide believed that ABM was "extremely" or "very" important to their marketing efforts, yet ABM can be hard to wrap your head around. The core idea behind ABM is to build relationships and this means there are a few critical tactics you need to implement. 1) Retargeting 2) Sales Offers 3) Personalization 4) Social Intelligence 5) C-Level Campaigns 6) Contacts List 7) Email

Content type: Blog Post

Keywords: account-based marketing, marketing tactics

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Comparing the 5 Best eCommerce Software

Choosing an eCommerce software for your online store should be simple but it isn't. There are dozens of options and each promises to be the best, most affordable, and easiest to use, but what's the truth? This article will take and in-depth look at Shopify, BigCommerce, WooCommerce, Magento, and Volusion. We'll look at pricing, function, tools, checkout, support, etc.

Content type: Blog Post

Keywords: ecommerce software, ecommerce marketing

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The Importance of Diversity in the Workplace

The New York Times revealed that "80% of hiring is done based on 'culture fit,'" which means most HR departments look for the same type of people over and over again. Unfortunately, this kills innovation. Diversity is the spice of life. Diversity drives innovation, increases creativity, eases recruitment, reduces turnover, etc. So, how do you hire a diverse workforce? Look at where you recruit, focus on performance, test your job ads, etc.

Content type: Blog Post

Keywords: hiring best practices, HR training

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5 Simple Steps to Protect Your Data from Malware!

In 2015, more than half a billion personal records were stolen or lost due to security breaches according to Symantec.That's why it's so important to protect your data from damage and to have a plan in place if the worst happens. Is your company able to restore data lost due to malware damage? With CloudAlly, it doesn't take a ton of IT Skills to back everything up and restore with ease.

Content type: Blog Post

Keywords: business continuity, data security, malware, data corruption

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Natural Disasters: Is Your Data Protected?

This article will cover best practices for protecting your data in case of a natural disaster. It will include tips like keeping data off-site, ensuring your Colo exceeds safety standards, planning ahead, etc. The article will mention Colo ATL's SSAE 16 certification, it's security, and more.

Content type: Blog Post

Keywords: disaster recovery, business continuity, natural disaster, data protection

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5 Reasons to Modernize Your Outdated Building

This article will be focused on building owners and will mention some of the major problems of older/outdated buildings such as the high cost of repairs, decreased rentability, increased liability, etc. It will then talk about the reasons and benefits of improving your building including decreased utility costs, the ability to retain and attract tenants, etc.

Content type: Blog Post

Keywords: building owners, building financing,

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The Benefits of Good Posture for Your Health and Happiness

This article will cover the many benefits of having good posture. It will talk about everything from increased confidence, to less back pain, powerful body language, better productivity in the office, decreased depression, more energy, etc.

Content type: Blog Post

Keywords: Benefits of Good Posture

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Good Posture Is Going Viral

This blog will cover the recent "viral" pick up from UNILAD. It will discuss how everyone is talking about good posture, the need for good posture, and how we all want to change. The main purpose will be to reveal how good posture is now possible with Upright. The UNILAD video will be linked in the blog.

Content type: Blog Post

Keywords: good posture

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How to Build a Successful AdWords PPC Campaign

This article will delve into Google AdWords and will provide advice, tips, and tricks on building a successful PPC campaign. It will cover such topics as choosing between the Display and Search Network, writing a compelling headline, choosing the right keyword, and creating an irresistable ad.

Content type: Article

Keywords: PPC advertising, google advertising, PPC campaigns

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The Difference of Data Driven Decision Making

While going with your gut-driven instincts is a time-tested way of making decisions, in the long run, the best ideas are those that come from data. Even the smallest decision can and should be data-based no matter if you're running Amazon or a small startup. Data helps you remain more competitive, cost-effective, and agile. This article will discuss 5 tips to becoming more data-driven with examples: establish a strategy, gather KPI, leverage the data, train employees, and utilize tools.

Content type: Blog Post

Keywords: data driven decision making,big data,data driven results

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Do You Have a Global Content Marketing Strategy - Marketo Pitch Idea

Since Marketo is a global company, this would focus on how to create content that reaches a global audience. It would provide tips such as "give the illusion of closeness," "understand your traffic," "partner with someone local," "tell a story," and more. The key would be to show how a company could create content for more than just a Western audience.

Content type: Blog Post

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How to Provide the Career Development Your Employees Crave

Too many companies ignore career development, which can lead to high turnover rates up to 30% in some cases. In fact, 54% cite "little chance for advancement" as a reason they left their job. But millennials and other employees actually crave stability if they're given a chance to grow in their current job function. How can you offer the job development your employees desperately want? This article will offer recommendations and ideas for companies.

Content type: Blog Post

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5 Ways to Use Social Media to Grow Your Email List

Social media doesn't have to exist in a vacuum. It can play a vital role in your overall marketing campaign, even helping you grow your email list. It's all about how you use it. 1. Host a live video 2. Promote a contest 3. Offer a free download 4. Tease about email-only offers 5. Use CTAs

Content type: Blog Post

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5 Ways to Make the C-Suite Care About Your Marketing Efforts

Marketing isn't sales, and so sometimes it can seem like the C-Suite doesn't care about your success because you're not bringing in obvious money and customers, but you can change the tune. 1. Share valuable metrics 2. Align marketing to company goals 3. Work hand-in-hand with sales 4. Provide regular reports 5. Focus on the customer

Content type: Blog Post

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Ho to Use Content to Problem Solve for Your Customers

Some of the best content is that which solves a problem for your customers or the industry. This is what is considered valuable and will get your content read. How do you use your content to solve problems? This article can cover everything from coming up with ideas to developing topic threads, etc.

Content type: Blog Post

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How to Become a Thought Leader: Writing Better Content

Becoming a thought leader in your industry is a dream for every marketer, but how do you make it happen? This article would walk through the steps it takes to become a thought leader including narrowing your focus, using keyword research, engaging, etc. Talk about guest posting and using nDash to help. (this is based on the series you mentioned in the last assignment). I wasn't sure of pricing, but kept the same price as the previous assignment. Let me know.

Content type: Blog Post

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7 Reasons Why You Need a Content Calendar

Too often companies just throw content around willy-nilly, happy to just get anything up, but this won't help you in SEO or customer outreach. Instead, you need a content calendar for a focused approach. This article would also cover how to create a content calendar and how nDash can help you fill it out.

Content type: Blog Post

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Visual Content Is Still King: How to Make Visuals Work for You

Video and image-based content still reign supreme. How can you work visual elements into all of your content and what types of visuals should you use the most? This article would mention things like adding infographics, choosing the correct header images, taking advantage of screenshots, sharing videos and vlogs, etc.

Content type: Blog Post

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Finding Your Voice: How to Identify and Share Your Brand

When you share content, you want it to sound like you. How do you develop your authentic business voice, personality, and brand and how do you know what is appropriate? Then, how do you keep this authenticity even if you outsource your writing? Talk about how nDash can help you develop your brand with writers who write like you want.

Content type: Blog Post

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9 Ways to Use Your Content to Build Relationships

Customers are tired of selling. They want more from your business. One way to give them more is to create content that is all about relationships, building trust, and demonstrating value. How do you do this? This article will provide tips and tricks for building relationships through content including such ideas as story telling, responding directly to customers, using a casual/friendly tone, etc.

Content type: Blog Post

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Everything You Need to Know About URL Shorteners

This article will cover shorteners such as Bit.ly, Ow.ly, TinyURL.com, Buff.ly, AdF.ly, Is.gd, Bit.do, and more. It will also talk about why URL shorteners are important including when and how best to use them.

Content type: Blog Post

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How Will GDPR Impact the Marketing Industry?

GDPR goes into effect on May 25th, how will this impact marketing and company websites? There are a few changes you need to be aware of when it comes to data protection and privacy. Mainly the changes will relate to data permission and customer consent on forms and emails. The article will talk about what GDPR is and how it will impact marketers in areas such as personal data retention, accountability, data security, and transparency

Content type: Blog Post

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Blog Comment Pitch

Claire, you shared some great ideas in your article. I particularly like your suggestion to repurpose content in new ways. I’ve done this many times. One thing I will say though is that while all these ideas are great, a problem that I run into when scouring for content is time. I don’t have hours to spend on writing a blog or article, so I like to get help from sites like www.nDash.co.

Content type: Blog Post

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Marketing Automation Mistakes to Avoid

Too often, companies think that they can put their digital marketing on the backburner by using marketing automation to do it all. Ther'es just one problem, while automated software can be a very valuable asset, it can't take the place of a real marketing team. This blog will cover the marketing automation mistakes to avoid in order to ensure that you have a full and complete marketing strategy. Mistakes include: being too robotic; not having a clear strategy; lack of integration; not testing...

Content type: Blog Post

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How to Use Video for Zendesk Customer Support

Video doesn't just have to be used to market to new customers. It can also be hugely successful when trying to resolve customer support issues. In fact, video can help you fix customer support problems 25% faster. This article will cover how you can use video to educate and help your customers with ideas such as creating screen capture videos, recording personal messages, creating on-demand video, developing interactive video, and more.

Content type: Blog Post

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How to Use Customer Feedback in Your Content Marketing

Your customers are your most valuable resource when it comes to creating effective content. They key is to use what your audience provides to generate more traffic and increase conversions. There are a few ways to do this: take advantage of blog comments, join industry groups and communities, pay attention to social media engagement, watch conversations around thought leaders, and don't forget your competitors. By paying attention to your audience, you can create content that fills a hole.

Content type: Blog Post

Keywords: content marketing

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The Challenge of Using Content Marketing Technology

SEM Rush recently released research on "The Invisible Key to Content Success" that speaks about the challenges marketers face. One of the main challenges is using technology successful via a systematic approach. This blog would cover how to use technology effectively. Some of the points covered would include: using a content distribution tool, taking advantage of machine learning technologies, software to measure and analyze, automated tech for composing, etc...

Content type: Blog Post

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The Top 3 Rooms to Invest In to Sell Your Home More Quickly

Updating your home before selling it can be overwhelming. The key is to know where and how you can have the greatest impact. In particular, there are three rooms that can have the biggest impact on your home's value: the kitchen, the master bedroom, and the master bathroom. This article will provide tips and tricks for updating these rooms for a quicker sale.

Content type: Blog Post

Keywords: selling your home quickly,investing in your home,transform your master bedroom,best rooms to update

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10 Keys to Network Marketing Success

To be successful in network marketing you need to: (1) gain a deep understanding of MLM, (2) join a company and product you love, (3) find a target market, (4) learn from a mentor, (5) understand the accounting including your taxes and compensation plan, (6) commit to a long road ahead, (7) learn to embrace rejection, (8) develop a solid business plan, (9) determine where and how to market [website, social media, email, etc], (10) create your personal brand.

Content type: Blog Post

Keywords: multi-level marketing,network marketing,how to avoid pyramid schemes,direct selling

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7 Signs It's Time to Outsource Your SMB Marketing

If you're an SMB, you don't have a big budget for anything. But in order to grow, sometimes you have to be willing to invest in the future. Outsourcing your marketing is the type of investment you need. Here are 7 signs that it's time to consider outsourcing your marketing: (1) slow revenue growth, (2) overworked staff, (3) never ahead of the game, (4) poor marketing strategies, (5) limited audience, (6) too task-oriented, (7) low-level marketing results.

Content type: Blog Post

Keywords: SMB marketing,hiring a marketing company,marketing technology,B2B marketing

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6 Best Content Marketing Tools in 2018

Tools I'll write about include: nDash, Grammary, SimilarWeb, Buffer, Biteable (image/video creation), and EpicBeat (content curation and content ideas). Each tool will include information about what it does, when to use it, its price, website, etc. I'll also include a screenshot of each tool in action.

Content type: Blog Post

Keywords: content marketing tools,content marketing,b2b marketing tools,marketing tools

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10 Tips & Tricks to Renting Business Office Space

Renting office space can be an intimidating prospect, particularly if you're a small- to medium-sized business and you have a growing team. The tips covered in this article include: (1) Determine Your Budget, (2) Choose Your Location Near Your Team, (3) Decide Your Lease [Long or Short], (4) Find a Broker, (5) Tour Multiple Office Spaces, (6) Know Your Office Layout, (7) Leave Room to Grow, (8) Consult a Designer, (9) Check the Technology Setup, (10) Remember the Little Things

Content type: Blog Post

Keywords: renting office space,SMB offices,small business office space,business renting

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Do You Know How To Boost Revenues Without Spending Much?

Stephanie Roulic reached out to me about your request for 8 pitches. I've already worked on three, which can be found in the Google Doc. I'll submit a separate pitch for each topic.... You don’t have to spend big marketing money to make a big impact on your bottom line. In fact, regardless of how low your budget, you can create a high-impact marketing strategy that will optimize every dime. The key is to understand what will help you stretch your money the most.

Content type: Article

Keywords: content marketing,marketing strategy,budget marketing,marketing ideas

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10 SaaS Marketing Tips For Unbelievable Growth. Number 7 Is Amazing!

For software-as-a-service (SaaS) companies, there are several successful marketing strategies that have proven effective over and over again. These strategies are all about better lead generation and rapid growth, which is critical to success. If you’re ready to ramp up your game, consider these tips: Content Marketing, Email Drip Campaigns, Product Trials, SEO, Referral Marketing, Content Tools, Landing Pages, Google AdWords, Co-Marketing, and Influencer Marketing.

Content type: Article

Keywords: SaaS marketing,content marketing,marketing ideas for growth

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Never Worry About SaaS Marketing Ever Again!

SaaS marketing is different from almost every other type of marketing, which can make it stressful. The key is understanding how to market something that has no physical presence and something that is constantly changing. This article will point out what makes SaaS marketing unique and how to take advantage of that very uniqueness. It will also highlight a few SaaS companies who are doing their marketing right and what you can learn from them.

Content type: Article

Keywords: SaaS marketing,SaaS customers,SaaS marketing solutions,content marketing

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6 Must-Have Office Features

This blog would look at the trendy and necessary features that your office must have nowadays. This would include such items as: co-working spaces, technology integration, intentional design, lifestyle features, multifunctional furniture, and great location. The focus would be on talking about what employers want and what makes a highly-productive work environment.

Content type: Blog Post

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The Future of the Work Force Demands New Offices

The future of the workforce is not what we've always witnessed. More than ever, flexible workspaces, technology, and agility have jumped to the top of what's demanded of a business. This has meant a change in the business office space. There's been a trend in commercial real estate to no offer more flexible leases and different types of accommodations. To stand out, a commercial office must offer more to potential renters.

Content type: Blog Post

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Creating an Office That's Perfect for Millennials

This would be an article ideal for tech companies or other businesses with many young employees. It would discuss how to choose an office space or design and office space that's perfect for millennials. Some of the points that the blog would cover include: areas that foster collaboration, opportunities for privacy, a home-like feel, flexible working spaces, minimalist design, and natural lighting.

Content type: Blog Post

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Turning Your Quirks Into Your Competitive Advantage

We all have things that are different about us, that make us stand out in the crowd. Too often, people think they have to hide these quirks in order to fit in, get the promotion, or land the contract. But often it's our odd personalities, passions, and idiosyncrasies that give us the edge we need to succeed. This article will talk about why it's important to stand out and how to make sure it works for you by partnering with others to cover weakness, focusing on soft skills, etc.

Content type: Blog Post

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Why You Need an Individual Development Plan (IDP)

An IDP is an invaluable tool for driving your leadership development and growth. It provides tangible evidence of what you're doing to move forward, allowing you to track and measure your progress. This is not only valuable personally but professionally since you can use it for promotions and more. This article will go into the benefits of an IDP as well as how to write one including: create goals, identify improvements, make a plan, etc.

Content type: Blog Post

Keywords: individual development plan,career growth,leadership development,long-term career goals

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20 Best Marketing Bloggers You Need To Be Following

Using the Google Sheets file provided, I'll outline the top 20 marketing bloggers that people should follow. Under each blogger, there will be a brief: about us, why you should follow them, and a link to a favorite blog.

Content type: Blog Post

Keywords: marketing bloggers,marketing content,marketing communication

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How To Schedule Tweets To Maximize Reach and Engagement

This article will cover the importance of scheduling tweets while also explaining how to schedule tweets in a way that gets you the best results. It will talk about improving productivity, how many tweets to schedule a day (there are 6,000 tweets per second), the best times to post on Twitter (tool from Tweriod), the best tweet-length (110 characters for 17% more engagement), and the best types of tweets (images and videos are best), ask for retweets, use hashtags, and more.

Content type: Blog Post

Keywords: social media marketing,Twitter marketing,social media engagement,digital marketing

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How to Design a Cutting Edge Building Facade and Why It's Necessary

This post will talk about why it's so important to design a world-class building facade: aesthetically pleasing, reduced energy consumption, improved natural lighting, better airflow, increased function, and environmental sustainability. Then, the article will offer about 5 examples of new/cutting-edge facades, making sure to cover a range of looks from metal to glass to curves and more.

Content type: Blog Post

Keywords: building facades,building design,modern architecture,facade architecture

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5 Tips to Enhance Your Office Exterior Design

This article will offer five tips to improve the exterior design and visibility of your office or mixed-use space: the importance of signage from major roads/highways, exterior building lighting, roof access, outdoor community areas/greens for workers, nearby parking or convenient to mass transit, and potentially more.

Content type: Blog Post

Keywords: exterior office design,outside office space,office architecture

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How to Motivate Your Staff Without Involving Money

Most companies and executives think that the best way to motivate their staff is with a raise or other monetary incentives, but research has shown that job satisfaction and salary only have a weak connection. In this article, I'll discuss other ways to motivate employees without involving money including: identifying motivators (such as training, hobbies, etc.), communicate with your team regularly, recognize a job well done, gamify important tasks, etc.

Content type: Blog Post

Keywords: leadership,executive management,motivating employees,employee engagement

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What Is the Net Promoter Score and Why Do You Need It?

Your Net Promoter Score is how you determine the voice of your customer. It's a simple question that asks "how likely are you to recommend (company) to a friend?" Based on this score, you can dig into a variety of questions including your credibility, your relationship with your customer, and more. It's a valuable tool but it should be used in conjunction with other metrics for the best result. This blog will talk about why NPS is important, how you can use it, etc.

Content type: Blog Post

Keywords: net promoter score,customer experience,customer engagement

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Changing Indifference to Recommendation: Moving Customers Down the Marketing Funnel

How do you take a potential customer from feeling indifferent about your company to liking your company and even recommending it someone else? This blog will talk about the things that make a customer ambivalent about your company and how you can change their expectations through brand ambassadors and more. I'll talk about engaging your customers, positive experiences, personalization, purpose, and more.

Content type: Blog Post

Keywords: customer experience,how to increase conversions,customer engagement

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x Tips and Tricks to Get 100 New Twitter Followers for Free

This article will talk about how to find relevant followers and how you can engage with the followers to be active and attract new followers. I'll offer tips and steps to gaining followers such a tweeting frequently, optimizing your post times, using hashtags to join conversations, engaging with replies and retweets, use visuals for tweets with better engagement, tag relevant people/brands, partner with influencers, etc.

Content type: Blog Post

Keywords: 100 free twitter followers,twitter engagement,get more twitter followers

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Why You Need to Unfollow to Get More Followers on Twitter

Unfollowing people on Twitter might seem like the worst tactic ever to gain new followers, but it's an important tactic for gaining free Twitter followers and growing your account. This blog will talk about how to choose who to unfollow and will recommend tools such as JustUnfollow, which you can use to simplify the process. I'll also mention Twitter's update, which now suggests accounts to unfollow. Then, I'll dive into how unfollowing can help you get new followers by helping your brand.

Content type: Blog Post

Keywords: free twitter followers

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Top 5 Affiliate Marketing Programs in Social Media Tools

This blog will cover the best affiliate marketing programs offered by social media tools. The first program will be Commun.it followed by Send Social Media, Lyfe Marketing, Social Searcher, andthe Social Media Monthly. I'll talk about what makes a good social media affiliate program, why they're important, and then give a description of each affiliate program

Content type: Blog Post

Keywords: affiliate marketing programs

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American Granby Warehouse Designed for Flow, Efficiency, and Productivity

The 155,000 SF American Granby house took ten years to complete, but is now a shining example of what a warehouse can and should be. It was successfully designed in such a way to stock over 20,000 items in anticipation of future growth. This article will take a look at this state-of-the-art project and discuss how it came to pass and what other warehouses can take away in terms of design and layout.

Content type: Blog Post

Keywords: warehouse design,warehouse layout,American Granby

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10 Inspirational Women in Digital Marketing

This article would highlight ten inspiring women in digital marketing, particularly paying attention to UK women. I'd provide a brief overview of who each woman is and what she brings to the table. In particular, I'd look at how each woman is an influencer within her realm and what you can learn from her work. Ideally, I'd also include a quote or two from each woman that I can find online with links to their social media.

Content type: Article

Keywords: influential women,digital marketing

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8 Healthcare and Hospital Building Design Trends

This will be a post on new healthcare building/design trends. Some of these ideas include: redesigning emergency rooms with suites for longer stays, including additional opportunities for technology (particularly VR) throughout the facility, micro-hospitals, telehealth space, redesign of existing spaces, the creation of health malls/centers, etc.

Content type: Blog Post

Keywords: hospital building design,healthcare facility design,healthcare building trends

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3 Ways Top Companies Are Getting Top Talent

In 2016, 73% of companies stated that hiring quality talent was critical to their business. So, how do best-in-class companies ensure that they fill this aspect of their needs? There are four things that top companies do to get top talent. They build candidate pipelines; they create an employer brand;​ and they improve the candidate experience. This article will go into detail about these three areas to explore how companies can get the talent they want.

Content type: Article

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How to Use LinkedIn to Get More Customers

When you think about social media for your business, you probably focus on Facebook, Twitter, and Youtube, but if you're not also thinking about LinkedIn, you're missing out. Thanks to LinkedIn's newest updates, the platform now makes it easier than ever to get connected in the professional marketplace. Topics to discuss: endorsements, community features (groups), content, etc.

Content type: Blog Post

Keywords: LinkedIn marketing,

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5 Ideas for Using Your Safety Budget Effectively

This is the completed article that was rejected but with 90%-95% used on the TriTech blog.

Content type: Article

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Benefits of B2B Content Marketing

89% of B2B marketers use content marketing, but less than 30% feel they have a solid strategy in place. The problem is understanding how content marketing can work for an organization. This article will outline the benefits of B2B content marketing such as generating more qualified leads, increasing conversions, dominating industry keywords, improved customer loyalty, better reputation management, and better SEO.

Content type: Blog Post

Keywords: B2B Content Marketing,effective content marketing,content marketing conversions

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8 Construction Trends for 2019

This article will focus on the construction industry and what types of trends you can expect in 2019, particularly as construction continues to grow. I'll mention building information modeling, new PM software, virtual reality, robotics, drones, modular construction, green buildings, and a savvy workforce. I'll highlight the trends and include facts and figures.

Content type: Blog Post

Keywords: construction trends,construction technology,construction industry trends

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X Latest Sustainable Building Design Ideas

This article will talk about a variety of sustainable design ideas that are up-and-coming including everything from fire-rated glass to water management building materials, solar roof, geothermal power, and more.

Content type: Blog Post

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Modernizing Schools Pays Off Big Time

This article will look at how modernizing schools can impact a kids ability to learn. I would then jump into modern design elements needed in schools such as access to technology, health standards, better lighting and ventilation, outdoor space, etc.

Content type: Blog Post

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How to Test Your CTAs on Twitter to Get More Engagement

This blog post will discuss how to use recurring tweets with the same CTAs can generate more engagement within your community. Using commun.it's platform, you can schedule messages and create automated campaigns to test your messages to see what resonates best with your audience and how. These automated tweets can even be used to test your entry and exit pop-ups from your website to see which message will get the most conversions.

Content type: Blog Post

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Are Smart Buildings the Wave of the Future

There's no doubt that commercial real estate is taking advantage of smart building technology. But how much will it truly impact the future of design and construction? Are there any trends we can expect and why is it so popular. This blog will discuss automation, networks, sensing, and more.

Content type: Blog Post

Keywords: smart buildings,building automation

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The Future of Hotel Design

What are some of the up-and-coming trends of hotel design? What can architects and construction companies expect to be a priority? This blog will discuss everything from non-traditional design to improved transportation, people-centric spaces, wellness, community, and character.

Content type: Blog Post

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3 Steps to Onboarding Made Easy with Data Backups

Whenever you lose employees and/or bring on new team members, the onboarding process can be full of frustration. The hardest part: knowledge and data transfer. How do you make sure that your new employees have access to all the sales data and information they need while also ensuring that potentially beleaguered employees aren't a security risk? It's all about your cloud-to-cloud data backup making life easy.

Content type: Blog Post

Keywords: cloud-to-cloud backup, onboarding, HR tools

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Strategies and solutions for data backup and disaster recovery for business enterprises "

Natural disasters, cyber attacks, client data protection, and system failures are only some of the critical reasons your business needs a cloud backup disaster recovery plan.

Content type: Blog Post

Keywords: cloud backup disaster recovery,cloud backup solutions review,enterprise backup solutions,cloud computing backup and recovery,cloud computing backup solutions

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5 Reasons You Shouldn't Abandon your Job Search in December

While many job seekers stop their job search when the holidays hit and only December is left, that's a mistake. December is actually a great time to job hunt for many reasons including budgets being approved for the given fiscal year, holiday networking, less competition, preparation for the new year, and completed performance reviews

Content type: Blog Post

Keywords: job seekers,December job search,holiday networking

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X New Year's Career Resolution Ideas for Executives

This article will cover New Year's resolutions around career goals with ideas such as: update your resume, expand your network, learn a new skill, review and improve your LinkedIn profile, find a work mentor, join a professional organization, attend a professional event, make better data-driven decisions, facilitate experimentation, learn from your competitors, etc. I'll choose the best and give action items on how to accomplish these resolutions.

Content type: Blog Post

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Quit Now or After the New Year, Advice on Your Job Hunt

If you're ready to quit your job, should you do it now or wait until the new year? Some advice to follow includes: wait until after your performance review, consider quitting before the next tax year starts, the holiday season is prime job search season so quitting in December can help your search, January is when a new company budget starts, hiring cycles can be slow in December even if job search is high, January and February are big months for hiring, In December you have vacations, etc.

Content type: Blog Post

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How to Ramp Up Your Job Search for the New Year

The holidays are a perfect time to ramp up your job search. You can do this by attending holiday networking events, taking extra vacation to dedicate to the job search, practice your elevator pitch on family and friends, focus on getting noticed in a mostly empty market, send personal notes in the form of holiday cards, and take advantage of local holiday events to meet new people

Content type: Blog Post

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X Ideas for Setting Career Goals at the End of the Year

Before 2019 begins, you want to take some time to set some career goals so you start off the new year fast and furious. Some ideas for this include: reflecting on what you've achieved in 2018, figure out ways to maintain your momentum, look for ways to improve, set targets for your progress throughout 2019, make sure they're SMART goals, seek career advice from mentors, coworkers, and bosses, create a career plan, and take ownership of your work.

Content type: Blog Post

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How to Kick-Start Your Career in the New Year

Make 2019 the year that you kick-start your career by learning how to invest in yourself, find people who inspire you, learn the power of saying "yes" and the power of saying "no", focus on fundamental skills, update your career materials, become a specialist, enhance your network, be persistent, don't be afraid to switch it up, be proactive, etc.

Content type: Blog Post

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Cloud Backup and recovery software solutions for business in 2018

Backup and recovery software in the cloud has transformed the way businesses backup, restore and manage their data. Cloud backup for business is essential for effective enforcement of the disaster recovery process. This blog will review default solutions inside office 365, sharepoint, g suite etc. It will also review just one cloud-to-cloud solution: CloudAlly.

Content type: Article

Keywords: cloud backup for business,Backup and recovery software,Backup and recovery tools,backup solutions for business,business backup solutions,backup and recovery software

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The Fundamentals of Daylight Design

This article will offer a few fundamental rules when it comes to designing rooms and buildings that are "daylit." What are the benefits of daylit design and why is it important? Then, we'll cover how to create daylit design. For example, it will cover such ideas as daylight sufficiency, glare avoidance, spectrum, preference, and more. It will also talk about the difficulties of designing daylit rooms/building and what you can do to make sure you stay on track.

Content type: Blog Post

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X Incredible Feats in Construction Modern History

This will be a fun article taking a look at some of the best and greatest construction projects in modern history. For example, the Hong Kong-Zhuhai-Macau Bridge (opening this year), the Burj Khalifa in Dubai, Palm Island Dubai, London Crossrail Project, Man-Made river project in Libya, China Central Television Headquarters in Beijing, etc. This will just be a fun highlight of great construction projects and modern feats of engineering.

Content type: Blog Post

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Big Data Trends in 2019: What to Expect

According to Forbes, big data adoption soared from 17% in 2015 to 59% in 2018, reaching a compound annual growth rate of 36%. What does this mean for the new year? What trends can you expect in 2019? You can expect more computing power, improvements in data retention, more use of IoT, advancements in AI, etc.

Content type: Blog Post

Keywords: big data,data trends

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HR Tech You Should Keep and Eye On

Every year, new HR tech comes out that improves the industry and makes things easier on HR departments everywhere. What new tech is out there now that you need to pay attention to? There's technology for career planning, KPI technology, technology to diversify hiring, engagement technology, AI for streamlining HR operations,and more.

Content type: Blog Post

Keywords: HR,human resources,HR tech,HR technology

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9 Tips to Get More Out of Your B2B Content Writing

60-70% of created B2B content is never used because it doesn't match the buyer audience, according to the Content Marketing Institute. So, how do you make sure that your B2B content gets you to where you want to be? This blog will offer tips for success when it comes to content writing. 1) Hire subject matter experts. 2) Gather audience information. 3) Create a long-term plan. 4) Repurpose content. 5) Create a content series. 6) Focus on thought leadership. ETC...

Content type: Blog Post

Keywords: content creation,content writing,b2b content

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The Importance of Student Clubs for MBAs

According to the U.S. News & World Report, clubs are incredibly important for MBA applicants and should factor into the decision of which MBA program is right for you. Clubs should also be used in your application, interview, and admissions essay to talk about why you want to attend a specific school. This article will talk about why MBA clubs are important, what applicants should look for in regards to clubs, and how they can use student clubs to their best advantage during admissions & beyond.

Content type: Blog Post

Keywords: MBA programs,business school,MBA student clubs

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10 Ways to Make 2019 the Year You Get Healthy

58% of American adults don't do any muscle-strengthening exercise, according to the latest research. This is a major problem, which is why it's so important to make 2019 the year you focus on your health and wellness. This article will offer 10 ways to get healthy. 1) Bring your fitness home. 2) Focus on clean eating. 3) Don't forget your mental health. 4) Take a wellness retreat. 5) Find an accountability partner. 6) Work/Life balance. 7) Start weight lifting. etc...

Content type: Blog Post

Keywords: health,wellness,fitness,New Year's resolutions

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Before You Buy Your Next Home, Pay Attention to these 7 Things

The real estate market is still holding strong, but before you jump into the housing market and purchase your next home, make sure you're prepared. You need to know that: cover-ups happen, inspections are crucial, bank shopping is okay, HOA rules don't disappear, zoning makes a difference, location is essential, and space is more important than decor.

Content type: Blog Post

Keywords: real estate,home buyers,home buying

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Subtopic 2 (Pillar: Events)-# Steps to Creating a Killer Events Promotional Video

This blog post your wrote previously will serve as the pillar: https://www.wochit.com/blog/9-ways-to-tap-into-the-power-of-video-to-maximize-your-event-exposure/ Outline: https://docs.google.com/document/d/1BQLsU2B1KTpe_zyCxdP-2s6A6P5jffwLytvMtA_Kvrg/edit Thanks, Yeru

Content type: Blog Post

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The Benefits of Drone Technology in Construction

Construction has been around since the beginning of time, so it's safe to say it will be here for a long time to come. Over time, new methods and technologies have impacted the industry in drastic ways, one such recent development being drones. Drones help construction projects save time, money, and manpower. This article will discuss how drones can be used and will cover: mapping, inspections, building surveys, safety, estimation, maintenance, and communication.

Content type: Blog Post

Keywords: construction drones

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Social Media Tips for Architects, Designers, and Construction Projects

You might think that social media isn't important as an architect, designer, and construction manager, but it can be vital for your business. This article will cover everything from the best social media platforms to use to ideas for posting and recommendations for doing social media well. It will cover such ideas as establishing your brand, being consistent, and why it's important.

Content type: Blog Post

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Urban Design Trends You Need to Know

Urban design trends are constantly changing. What can you expect in 2019? It would be great to touch on autonomous vehicles in the post to show how they will impact this topic. This article will also talk about focusing on experience, public transport, more open space, etc.

Content type: Blog Post

Keywords: urban design trends,autonomous vehicles

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How to Save Money on Non-Profit Building Construction

This article will talk about how the client recently broke ground with a non-profit to build them a new facility. On this topic, the article will cover ways to save money with construction for non-profits. There will be advice for designing effectively, saving money on small costs, investing in quality tools, reducing waste, investing in technology, requesting a firm fixed price, bid out on jobs, etc.

Content type: Blog Post

Keywords: non-profit construction,save money on construction

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The Ins and Outs of the Concrete Drying Process

Concrete drying is a critical process. Do it incorrectly and your foundation, flooring, painting, and more can be a disaster. This article will discuss what you need to know to make sure the concrete drying process is successful. It will also discuss technology such as sensors and AI that can help you get the job done right.

Content type: Blog Post

Keywords: construction,concrete drying

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7 Things Successful People Do Every Morning

Do you want to be more successful from the moment you wake up in the morning? There are seven things that all successful people do in the morning that can change your entire day. 1. Get up earlier! 2. Exercise first thing 3. Take a moment to meditate 4. Don’t forget to eat breakfast 5. Work on a high-priority project 6. Spend time with your family 7. Strategize your day.

Content type: Blog Post

Keywords: things successful people do,successful morning routine

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How to Get Out of Your Comfort Zone at Work

It’s easy to get stuck in a rut at the office and fall into your comfort zone day in and day out. However, you won’t grow unless you step out of your comfort zone and try new things. This article will cover a few ideas for breaking out of your comfort zone such as asking for something new, address workplace fears, learning new technology, recognizing your reactions, have a plan, etc.

Content type: Blog Post

Keywords: workplace fears,breaking out of your comfort zone

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How to Win Over and Manage a New Team

When you suddenly get a new team to manage, it can feel like an uphill battle that you’re not sure how to conquer. The team might resent you as a new manager or have firm ideas fixed in place from their prior manager that you have to overcome. So how do you win over your new team? This article will over a few ideas such as celebrating the team’s accomplishments, learning their team culture, getting to work, remembering first impressions count, and creating a new team statement.

Content type: Blog Post

Keywords: manage a new team,team management

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How to Ask for LinkedIn Recommendations Correctly

There’s no doubt that LinkedIn recommendations are valuable tools for your career, but how do you ask for one in the right way? This article will discuss the right time to ask for recommendations and gives you advice on who to ask and then how to make the ask.

Content type: Blog Post

Keywords: LinkedIn recommendations

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How To Negotiate Effectively Over Email

Communicating in person is always best, but sometimes it’s not possible. Next best is communicating over the phone, but if email is all that’s left to you, don’t worry. You can still negotiate over email; you just have to be smart and careful. The key is to set the stage at the beginning and then to write the email like you’re having a conversation. Express empathy and bring feelings into the negotiation. And don’t be afraid to be confident and make suggestions. The key is to end the email in su

Content type: Blog Post

Keywords: effective email negotiation

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Improve Your Work Productivity in 6 Steps

We could always use help being more productive at work. Here are some tips and tricks for working more efficiently and effectively. 1. Write Down Your To-Do List 2. Listen to Music 3. Don’t Multitask 4. Use Apps to Help You Track 5. Communicate with Your Boss 6. Don’t Be Afraid to Take a Break

Content type: Blog Post

Keywords: improve work productivity

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5 Small Daily Habits that Can Have a Huge Impact on Your Career

You might think that what you’re doing everyday doesn’t have an impact on your overall career, but it can. If you start implementing these five small daily habits, you could notice a huge change in where you are in your career by the end of the year. 1. Read more whether it’s books, news, or blogs, 30 minutes of reading a day can help you become a better communicator and encourage learning and engagement. 2. Connect with your network on a regular basis. Reach out to someone on LinkedIn, ask a co

Content type: Blog Post

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7 Strategies to Help You Work with Someone You Don’t Like

No work environment is perfect. You’ll always have people on your team and in your office who you don’t get along with. Unfortunately, you can’t just ignore the person. You need to find a way to work past your differences. This article will over strategies to work with someone who you can’t stand. 1. Get to know them 2. Don’t take their behavior personally 3. Set solid boundaries 4. Try little things to get along 5. Control the situation when you can 6. Take breaks from working with them 7. Neut

Content type: Blog Post

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5 Ways to Boost Your Self-Confidence in Your Career

This blog will discuss ways that you can learn how to believe in your own abilities and to build self-esteem, self-possession, and self-confidence in your career. It will cover such ideas as: fake it till you make it, focus on progress instead of perfection, look to your career mentors, write down your goals, and learn from your mistakes.

Content type: Blog Post

Keywords: career self-confidence

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Subtopic #1 (Pillar: Events)-# Activities Every Brand Marketer Must Do to Promote Presence at an Industry Event

Hi Kelly, We're using this previously published post you wrote a while back as the pillar post: https://www.wochit.com/blog/9-ways-to-tap-into-the-power-of-video-to-maximize-your-event-exposure/. Here is the outline: https://docs.google.com/document/d/1e0HzNWvW9PcgAgq2yXPmRq43k6V9Hxxf88s-B5Nqku8/edit. Thanks, Yeru

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Daring and Bold Interior Design Trends

2019 is all about being bold and daring in interior design. This means stretching beyond what's expected. Some of the boldest design trends include: bringing nature inside with opposing materials and organic elements, rich textures that are layered, unique wall coverings that are visually stunning, contrasts when it comes to tile and grout, paint, and more.

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Benefits of Commissioning in Engineering

Commissioning is a quality-focused process for enhancing the delivery of a project. Our devoted commissioning team applies our extensive knowledge and experience to both new and existing buildings throughout project design, construction, operation, and maintenance.

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What AEC Firms Are Keeping the Pulse on in 2019

Marketing for AEC is changing rapidly. To stay competitive, AEC firms are having to adapt quickly. Some of the key areas where AEC firms are focusing their efforts include: M&A branding, online search, recruiting, big data tools, expertise, content marketing, and government contracts.

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X Reasons to Use Drones for AEC

Using drones for architecture, engineering, and construction is a great idea. Done data can help prevent mistakes, provide tracking data, and deliver a flexible and cost-effective way to improve project management. In fact, drones can help you save the 30% of construction cost that's wasted in the field due to errors, waster material, and labor inefficiencies. This article will cover the many benefits of drone usage.

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10 Podcasts to Improve Your Career

We should never stop trying to learn and grow. One of the best ways to improve is to take some time to listen to podcasts that are all about improving yourself and your career. There are thousands of podcasts out there. This article covers a few of our favorites.

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How to Stay Productive While Searching for a Job

If you recently lost or quit your job and now you’re in the job-search limbo, life can be frustrating. It’s hard to figure out what to do with yourself during unemployment and how to make the most of your time. This article will offer ideas of staying productive including: planning, using LinkedIn, networking, upgrading your skills, freelancing, etc.

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Soft Skills VS Hard Skills: What Do You Need?

Employers look for both soft skills and hard skills before hiring. But what’s the difference between these two skills and what should you highlight or work toward more when you’re trying to improve? This article will talk about the difference between the two and how you can use both soft and hard skills to improve your job prospects.

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X Things NOT To Put in Your CV

This is a what NOT to do article that will talk about things you should never put in your CB. This can include everything from removing certain phrases to avoiding passive voice. Other things not to do that will be covered include: focusing on achievements without tangible figures, forgetting structure and headings, not having white space, etc.

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X Ways to Confidently Introduce Yourself and Kick Off Conversations

Most of us struggle meeting new people, particularly in professional contexts. We get nervous about introducing ourselves to managers, potential employers, mentors, and more. Then, after that, we can struggle with kicking off a great conversation that turns into a relationship. Here’s some advice on how to introduce yourself and get the conversation going.

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The Benefits of Being an Introvert in Your Office

There are dozens of articles talking about “The Top 10 Jobs for an Introvert” but if you’re an introvert, do you really have to work in a particular job? That shouldn’t be the case. There are many qualities that introverts have that can enhance your office. You can use these qualities to sell yourself to your employer and manager. Introverts are calm, provide balance, value relationships, are good listeners, etc.

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Managing Virtual Teams: How to Overcome Challenges

In today’s day and age, virtual teams are becoming more and more common. In theory, a virtual team allows you to communicate with individuals without boundaries. This offers freedom and flexibility. However, virtual teams also have some real challenges: it’s difficult to communicate, tools can fail, trust is hard to establish, and productivity can become at risk. This article will cover these challenges and how to overcome them.

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Top Commercial Interior Design Trends in 2019

Design trends change every year. For 2019, you can expect psychographics, sustainable design, wellness-focus, authenticity, connectivity, nature, flexibility, and more. The key in the coming year is to create modern spaces that blur the lines between indoors and outdoors. There's also a focus on community and public spaces where connectivity and productivity are highlighted.

Content type: Blog Post

Keywords: commercial interior design

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6 Things to Look for When Hiring an AEC Firm

Hiring an AEC firm is a great decision. But how do you make sure you hire the right firm? There are six things you need to consider during the hiring process: references, experience, rapport, timeline, budget, and the team.

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How to Implement BIM in Your Office

Implementing BIM is key to your success, but what's the best way to go about it? This blog will offer ideas for implementing BIM including: start small, understand the stages, create the right work environment, invest in training, don't restrict by size, coordinate all work, and don't forget to be creative

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Glass Trends in Commercial Architecture

New technology is making it possible to use glass in commercial buildings in new ways. Some of those trends include more texture, increased brightness, lots of color, and more. This article will look at the trends in glass use and how it's impacting design.

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Data-Driven Design: Creating a User Experience in Buildings

AEC firms have long used data to envision, develop, and further their work, but now data-driven design is going even further. It's having an impact on everything from helping firms make faster decisions to building better and making inhabitants more comfortable. This article will dive into the use of data in design.

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Challenges in Engineering Project Management

Engineering firms face many important issues and those can bleed over to project management. Some of the main challenges facing PMs includes: poorly defined goals, unrealistic deadlines, poor communication, scope creep, poor team skills, etc. This blog will talk about how to overcome those challenges and face them head-on.

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How to Embrace Diversity and Inclusion as a Leader

Companies that prioritize diversity and inclusion receive a 2.3x higher cash flow per employee over three years. And diverse companies are 33 percent more likely to outperform non-ethically diverse companies. So, how can you lead with diversity and inclusion in mind? Make sure everyone is aligned on the same vision. Create a diversity council. Listen to everyone. Educate and empower your team. Lead by example.

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X Ideas for Handling a Forced Career Transition

A recent study by the University of Hamburg hypothesized that the key to a successful forced career transition is to obtain closure. Other ideas for handling a forced career transition include: completing a self-assessment, crafting a search plan, reach out to your network, remember change isn’t a one-shot deal, etc.

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X Tips for Calming Your Nerves Before a Job Interview

No matter how qualified you are, you’ll always feel nerves before a job interview and they can make a big difference in the impression you leave. So, it’s important to calm your nerves by: preparing for everything, do a dress rehearsal, exaggerate your fears, create a checklist, arrive early, know your weaknesses, watch a funny video, etc.

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Top Automation Technologies in Construction

This article will talk about the top automation technology that's impacting construction today. This includes AI-driven robotics systems, machine learning, and more. The article will discuss how this is impacting the industry, what it means, and how construction companies can stay on the cutting edge.

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Get it in Writing: Independent Contractors & Written Agreements

When you're in a hurry, it can be tempting to move forward on a project with a verbal yes, but written agreements are vital. They ensure that all parties are compliant and that the working relationship remains healthy. It's well worth the time to draft a detailed contract from start to finish.

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Dos & Don'ts of a Successful AEC Firm

This article will cover dos and don'ts that any AEC firm should follow if they want to be successful. DO provide consistent client service. DON'T get too siloed. DO adhere to your strategic plan. DON'T be slow to change. DO adopt new systems. DON'T forget to align your mission, vision, and values.

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Job Lessons from Game of Thrones

This timely article will take advantage of the fact that GOT is currently in its last season and will offer job tips from some of the top characters, scenes, and themes from Game of Thrones. Some ideas include: Be careful about hiring and working with family, learn the language of the people you work with, make smart alliances, be willing to get your hands dirty, learn when to wait, fight for what you deserve, etc.

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How to Succeed in a Video or Phone Interview

In-person interviews are not the only type of interview you’ll face nowadays. This can be a problem since a good portion of communication is due to your facial expressions and body movements. So, how do you succeed when you’re in a phone interview or video interview and the interviewer only has so much to go on? This article offers tips and tricks for succeeding: dress for the interview, have a backup in case technology fails, do a mock interview, allow set up time, etc.

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3 Reasons to Love Asphalt

This is a fun article about the asphalt industry and how it's a valuable material in construction and for the environment. Asphalt is the #1 most recycled material in the U.S. It's the most sustainable paving material. Asphalt is also incredibly environmentally-friendly.

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How to Prevent Employee Turnover

Employee turnover is a problem in every industry, but it can be especially difficult for AEC firms. 78% of constructions companies don't have enough workers to fill their open jobs already, so you can't afford to lose what employees you do have. To prevent turnover: foster top talent, keep a positive culture, stay on top of industry trends, offer competitive pay, focus on employee onboarding and training, etc.

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Pregnant? Handling Motherhood Discrimination in the Workplace

It’s an unfortunate fact of the workplace that getting pregnant can hurt your career. Recent studies reveal that pregnant women get less encouragement at work. Motherhood is seen as a work penalty, so what can you do to ensure that the worst doesn’t happen to you? Be upfront with your supervisors, take a proactive approach, be vigilant about comments or changes in behavior, know your rights, etc…

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3 Ways to Build an Insights Department

What increasingly separates best-in-class companies from others is the ability to quickly transform data into insights about consumers. Data bombards decision makers from all sides, and while there is no right answer when it comes to capitalizing on this data, there’s no doubt that an insights department is required for innovation. In this post, we’ll take a look at how you can build an insights department and what that looks like: centralized, decentralized, hybrid, or outsourced.

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Managing and Using Customer Data

Customer data management (CDM) is how top brands keep track or, store, and use all consumer information collected digitally and offline. The lifeblood of your organization, CDM is highly complex, constantly in flux, and fluid; this makes it challenging to work with and be successful. This post will offer seven tips and best practices for managing and using customer data in a systematic and effective way.

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Personalizing the Customer Experience Through Data

We’ve reached a new era of personalized customer experiences. Personalization is no integral to the customer journey, as it’s a key driver of brand loyalty. One of the biggest challenges brands face is using their customer data to make their marketing more targeted and relevant. This post will discuss how organizations can ramp up their personalization strategies to improve CX and increase revenue and conversions.

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Forget Work/Life Balance; Try for Work/Life Fulfillment.

According to a new LinkedIn survey, 70% of respondents feel that work/life balance is their biggest stress. The truth is that in the U.S., work/life balance isn't possible—we are expected to do too much and put in too many hours. Instead, what we can shoot for is being fulfilled in our work and life—being content. It's a different focus, but if you achieve it, will help feel less stress and more pride in your life. This article will offer practical steps and tips.

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Recommendations

Talented, dedicated, and 100% reliable

Kelly is a talented and dedicated writer and a true pleasure to work with. She has written a variety of content for us on a number of different topics, often delivering on tight deadlines. I always have a piece of mind knowing she is on the task. She is consistently reliable and makes it her mission to see that the client receives the best possible content and is 100% satisfied.

Yeru Chernilovsky, KeyScouts

Consistently awesome

I've turned to Kelly for a handful of assignments over the past year or so, usually with a very short turnaround time. She has consistently produced great content requiring very few edits and enabled me to move faster on our marketing efforts. Thanks, KV!

Matt Solar, nDash.co

Versatile, professional, and fun to work with

Kelly might be the most versatile writer I've ever met. Since the launch of nDash, I've seen her contribute so much value to brands across a wide spectrum of industries. She works quickly, but with amazing attention to detail, and a high level of professionalism. I'm very thankful that she joined the nDash platform, and grateful that she's made us look so good over the years. Highly recommend!

Michael Brown, nDash.co