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nDash Writer Profile for Elizabeth Earley

Elizabeth Earley

Headline

Senior level writer and content strategist

About Me

I am a professional, senior level medical and technical writer and content strategist with over 15 years of professional experience. I am a strategic thinker and a born planner--traits that have served me well in navigating the regulatory environment for biologics and medical devices. I have experience and knowledge both in marketing and promotional writing for biologics as well as in the regulatory affairs process, authoring clinical documentation such as investigator brochures, study protocols, clinical study reports, nonclinical study reports, regulatory briefing documents, dossiers, and meeting requests. In addition, I have assisted in writing and preparing clinical and nonclinical publications, including abstracts, posters, and manuscripts. My clinical and regulatory writing experience gives me a leading edge on successful marketing of biologics within conservative regulatory environments. My experience with post-launch medical promotion is extensive and includes launching global brands in neurological and CNS disorders, women's health, digestive health, diabetes, allergy and inflammation, rare diseases, and oncology. My background includes a range of industries from retail to education to software and information technology to medical and biochemical. My heart is in the medical/technical space, as I am a science geek who thrills in analyzing data and distilling complex ideas into succinct, hard-hitting messages. My unique mix of experience and talents allows me to flexibly stretch into multiple roles on projects, from the initial phase of brainstorming ideas and concepts to the delivery of the final product. My personal passion and sense of ownership goes into to every project I undertake, which has been the key to my successful career thus far.

Industries I Write About

Biotechnology

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Banking

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Computer & Network Security

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Medical Device

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Telecommunications

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Online Publishing

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My Writing Samples

Disease Education Website

This is a disease awareness education website for which I researched and wrote all content.

http://www.manipulatedtme.com

HP Case Studies

HP publishes news stories, articles, white papers, and case studies as well as Web content for nearly every product and service offered. I wrote many of these case studies or success stories for their trade publications as well as their websites.

http://h20195.www2.hp.com/v2/GetDocument.aspx?docname=4AA6-6361ENW&doctype=success%20story&doclang=EN_US&searchquery=&cc=us&lc=en

American Cancer Society Cancer Database

The American Cancer Society’s “Learn About Cancer” website is a resource for people seeking information about specific types of cancer. Each of the most common cancer types has a dedicated portal of comprehensive information for patients and their families. As a lead writer on this project, I researched and wrote several hundred pages and interfaced with the client to hone all content for accuracy.

http://www.cancer.org/cancer/

CRMantra

The current version of the CRMantra website reflects a comprehensive strategic plan including a reorganization of the site map for search engine optimization and copy-branding alignment purposes. For this project, I conducted deep research, wrote a content outline and strategic messaging plan, and wrote all of the content for the website.

http://www.crmantra.com/

Symantec White Papers

I wrote and produced many Norton Product Tutorials using Camtasia, which were published on the Norton website. I also wrote many B-to-B white papers and success stories for Symantec, which were published in trade publications as well as targeted microsites owned by Symantec.

https://www.symantec.com/security_response/publications/whitepapers.jsp

Experience

Senior Medical Writer

Creating content for a variety of healthcare brands including promotional materials, advertisements, direct-to-professional communications, and websites. Working independently and providing polished, research-driven copy. Mentoring and overseeing other freelance and junior writers, as needed. Interviewing physicians, hospital administrators, staff, and other internal and external stakeholders.

Company: precisioneffect

I worked there from 8/2015 until now

Content I Write

Ideas and Pitches I Wrote

Data driven marketing series

I propose a series of three blogs on data driven marketing. The first will be on statistics and trends, summarizing the findings of Accenture's 2016 global survey. The second will be on data management platforms, which ones are best and why. The third will be on how to leverage the data for winning marketing campaigns.

Content type: Blog Post

Keywords: data driven marketing, data driven marketing trends, data management platforms, actionable data

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