nDash.co is a content creation platform that provides brands and agencies with access to the world's top freelance writers.

nDash Writer Profile for Chris R. Benjamin

Chris R. Benjamin

Headline

Strategy-Conscious Copywriter and Brand Journalist

About Me

Freelance copywriter and web content creator with over 5 years of experience. I help organizations large and small leverage the power of words to increase profits, build relationships, and expand horizons.

Industries I Write About

Marketing & Advertising

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Computer Software

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Information Technology & Services

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Computer & Network Security

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Online Publishing

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Hospital & Health Care

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Executive Office

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My Writing Samples

(Blog Post) Three Reasons Small Businesses Should Focus on Analytics: A Primer

Analytics might be something a lot of SMBs glaze over...but they shouldn't. Your company's data is the source for better marketing, streamlined growth, and market endurance. This blog post delves into the importance of analytics, and is brimming with examples.

http://bennythewriter.com/wp-content/uploads/2016/10/Small-Business-Analytics.pdf

How 20-Minute Night Walks in NYC Made Me a Copywriter

In this article for The Huffington Post, I get personal. I expand from early social longings towards copywriting as a means for exploring human connection--that is, in context, building bridges between consumers and brands that provide life-enhancing products and services. It's the foundation for my passion...the reason I love what I do.

http://www.huffingtonpost.com/entry/how-20-minute-night-walks-in-nyc-made-me-a-copywriter_us_57f9ee35e4b090dec0e714e8?

Experience

Freelance Copywriter

I focus on writing that breeds action - garnering more leads, deeper engagement, and more sales. Types of content I write include: • Blog Posts • Email Marketing Campaigns • Social Media Management • Press Releases • White Papers • Landing Pages • Web Copy • Sales Letters. I'm also available for consultation in SEO and content marketing strategy.

Company: Specializing in B2B, Technology, and Marketing Topics

I worked there from 1/2010 until now

Content I Write

Ideas and Pitches I Wrote

How to Position Yourself as a Freelance Writer...Fast!

When you’re first starting out as a freelance writer, you’re hungry for those first clients, but have you paid attention to your own market positioning? As it turns out, positioning will help you land better work and higher-quality clients, increasing your prospects for long-term success. Here are 3 steps towards effective positioning: 1) Determine your unique selling proposition, 2) Create a presence in your chosen niche, 3) Approach prospects through your new professional persona.

Content type: Blog Post

Keywords: freelance writing, marketing, market positioning

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Credible Content: Building Authority and Trust in Your Market

In order to make inroads into your market, start with brilliant, targeted content and infuse credibility whenever and wherever you can. To be believable and authoritative, you can: 1) market to influencers and micro-influencers, 2) leverage in-depth buyer persona research, 3) share actionable advice with your audience, 4) engage in social selling, and 5) use case studies and testimonials that address specific product benefits or pain points.

Content type: Article

Keywords: inbound marketing, content marketing

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Leveraging Influencers via Marketing Automation: Why You Should, and How to Do It

81% of marketers who have used influencer marketing have found it to be effective. That’s because B2B audiences listen to industry influencers, and engaging with influencers will increase a brand’s profile. B2B marketers can make inroads with influencers by making a list of people to target, networking with them via social and other channels, and using marketing automation to provide value, co-create content and achieve mutual aims.

Content type: Blog Post

Keywords: marketing automation, influencer marketing, B2B marketing

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4 Easy Ways to Build Strong Business Relationships

Once you’ve exchanged contact information with someone, whether the person is an industry peer or a prospective customer, it can be hard to determine how to move the relationship forward. Nonetheless, there are four simple things you can do to build rapport and forge a strong, lasting connection: 1) offer your help and expertise, 2) make the other person feel smart, 3) arrange meetups, and 4) ask for a small favor.

Content type: Blog Post

Keywords: networking, lead nurturing

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3 Reasons Why It’s Essential To Secure Every Enterprise Endpoint

A single unsecured endpoint can spell disaster, especially when large and complex data assets are involved. Three reasons why you must secure every endpoint are: 1) The BYOD trend exposes more of a company’s network, more quickly, 2) Through remote work and VPNs, employees use their own vulnerable devices to tap into the company’s network in an unsupervised way, and 3) Corporate employees aren’t mobile security-savvy, thus leaving companies open to attack via innocent user actions.

Content type: Blog Post

Keywords: endpoint security, endpoint detection, mobile security

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IT Security as an Executive Priority: How to Keep Stakeholders Abreast of Performance

As the 2016 Threat Horizon report reveals, IT sec teams face major challenges in communicating both the value and results of the security solutions a company implements. This blog post will discuss how to get the message across: 1) establish goals that demonstrate the importance of security to company goals, and 2) with as much visibility as possible, report on specific threats, strategies and results.

Content type: Blog Post

Keywords: enterprise security, EISA

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Purchase Intent Data in Action: Maintaining Market Strength and Customer Loyalty Between Sales

Purchase intent data can be used between sales touchpoints--in both existing customer relationships and account-based outreach--to increase affinity and strengthen overall market presence. This blog post will discuss 2 ways: 1) Matching personalized content to the “ideal” customer experience, based on data you already have; 2) Creating and executing a content strategy that anticipates buyer journey flow.

Content type: Blog Post

Keywords: purchase intent data, customer experience, buyer journey

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The Importance of Analytics in Making Smarter Business Decisions

Analytics can seem unnecessary for the entrenched business owner, but it's indispensable for effective decision-making. That's for two reasons: 1) Data-driven action means customer service, social outreach, etc. are grounded in reality--not flawed intuition, and 2) once you know what’s working, you can optimize for “big leaps” and exponential growth in sales funnels, efficiency, and marketing, rather than being confined to linear progress or simply staying the same.

Content type: Blog Post

Keywords: analytics, data, big data

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5 Principles of Content Marketing That Attracts Leads

If you want new leads for your business, it's helpful to know how to construct and optimize your lead-generating content. And it's much easier to do that if you keep broad principles of effective content in mind. There are 5 major traits that successful lead gen content shares: it's social, it's timely, it's relevant, it educates, and it motivates.

Content type: Blog Post

Keywords: inbound marketing, lead generation, content marketing

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How Travel Brands Can Deliver an A-Plus Digital Experience

Consumer habits and preferences, not brands, are driving innovation and competition in the travel industry. To keep up, brands need to adopt a customer focus and adjust the necessary digital assets to give customers the travel planning experience they want. Two high-level ways travel brands can engineer an exceptional customer journey are to make the travel planning experience comprehensive-yet-simple, and implement a logical, intuitive task flow for customers across devices and touchpoints.

Content type: Blog Post

Keywords: travel, agile marketing, customer journey, travel

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Illuminating Your Corporate Vision: How to Give Employee Advocates a Great Story to Tell

A strong employee advocacy effort is bolstered by the motivation of employees to tell the company's story...and the story itself can and should be a powerful motivator. We'll explore a few methods for distilling your brand vision into an exciting tale that employees can't wait to tell: 1) Return to the elevator pitch; 2) Highlight the most satisfied, 3) Connect employee skills to product/service quality; 4) Empower employees to be thought-leaders.

Content type: Blog Post

Keywords: employee advocacy, brand story

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How Your Marketing Can Take On a “Life of Its Own”

The worst thing that can happen with content marketing is absolutely nothing—that is, no reader engagement, no feedback, no sales. And the best is when your content takes on a life of its own and fosters conversations between your brand and your leads. It’s the natural outcome of properly engaging your target audience, which you can achieve by leveraging social media, personalizing content, and utilizing persuasive copywriting best practices.

Content type: Article

Keywords: content marketing,copywriting,lead engagement,lead nurturing

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Are Your Content Types Missing The Target?

While content marketing is not entirely a hard science, there are certain to make sure you get right--and that certainly includes content types. You might be actively blogging, whereas producing some whitepapers and case studies would greatly help. Or you publish infographics, while videos would be more effective. Identify the best channels and content types by reflecting carefully on your target market, product (type, complexity, etc.) and customer lifecycle.

Content type: Article

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3 Essential Customer Education Tools for Manufacturer Marketing

Manufacturing firms that stand out do a great job of explaining why they're the best ones for the job. And how do they accomplish that? Through brilliant customer education. With other pieces of the content marketing machine in place (e.g., an active blog, a social media presence, a well-developed sales funnel), three tools that manufacturers can use to steer customers their way are white papers, case studies, and thoughtful explainer videos.

Content type: Article

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Effective Content Marketing in the Age of Impatience

53% of B2B marketers feel their company’s content marketing is only moderately successful, according to CMI. It’s hard to forge a path into content-saturated markets where buyers expect personalized engagements and solutions--or else they’ll tune out. B2B marketers can thrive by 1) placing product benefits front and center, 2) pursuing brand awareness as a goal alongside lead generation, and 3) refining content for ease of consumption and a seamless fit within the sales funnel.

Content type: Article

Keywords: content marketing,lead generation,brand awareness

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Setting Up Your Multichannel Marketing for the Best ROI

50% of marketers that employ multichannel strategies report that they "usually" or "always" hit financial targets, as per CMO by Adobe. The trend is exciting, but how do you know if implementing a multichannel approach will really improve your company's bottom line? This article will discuss "setting up for success" by optimizing three essential components of multichannel outreach: market segmentation, seamlessly-integrated messaging and branding, and continual testing.

Content type: Article

Keywords: multichannel marketing,ROI

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How to Make Thought Leadership Content More Original - and More Effective

Thought leadership content is one of the essential ways B2B companies make moves in their target markets. However, true thought leadership demands an originality that compels the target audience to click through and consume. A few ways to achieve original, effective thought leadership include storytelling, offering perspectives on industry news, addressing your market’s pain points, and engaging your audience in conversation.

Content type: Blog Post

Keywords: thought leadership,lead generation,lead nurturing

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How Smart Inbound Marketing Earns You More Loyal Customers

Inbound marketing entails that your customers follow the trail of your digital footprint to find you online. But what turns those interested leads into loyal customers? The answer is an inbound strategy that incorporates immediately-actionable content, a consistent level of interactivity with buyers throughout the customer lifecycle, and a refined multichannel user experience.

Content type: Blog Post

Keywords: inbound marketing,lead generation,customer loyalty

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Effective SEO Content Marketing: Why Honing In On Customer Concerns is Key

Your customers have an appetite for content...but it must be relevant and useful to them, or else they’ll miss your message completely. And, if it’s not search optimized, you’ll miss out on essential search traffic. To hone in on your buyers’ top-of-mind issues and thus be found online more regularly, you need to address enduring pain points, conduct careful market research to clarify buyer language, and unearth the intersection between the benefits of your product/service and buyer intent.

Content type: Blog Post

Keywords: buyer intent,SEO,content marketing

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The Know-It-All vs. the Fly On The Wall: Who Wins at the Marketing Game?

A CMO or marketing manager can bring to bear any number of personality traits. Here, we look at two extremes, each having unique strengths and weaknesses. The Know-It-All’s level of involvement can chart a strong course for campaigns, but risks rigidity in an age of agility. The Fly on the Wall lets creatives unleash their talents, but to the possible detriment of a goal-oriented marketing approach. Both must commit to learning the quirks of the modern digital toolbox to be successful.

Content type: Blog Post

Keywords: CMO,marketing manager

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Raising Your Baby Right: Why Good Marketing Oversight is a Lot Like Good Parenting

Parents aren’t perfect. But the good ones become good fast, simply by necessity. It requires adjustment to a constantly-changing creature, smart task delegation, and a view of the future. Good CMOs "raise their babies right" by taking the time to absorb changes to their markets AND marketing, creating space for all team members to do what they do best within a unifying framework, and setting strategy with long-term sustainability in mind...thus nurturing a brand that's poised for success.

Content type: Blog Post

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Stories That Make a Mark in Social: What Are They Made Of?

With the ongoing clamor of social media marketing, all kinds of businesses are throwing their hats in the ring. But in any market, only the best storytelling content will rise to the top of the social charts. What defining characteristics do such stories share? They tend to make a personal impact on the audience, inspire positive action (and thus feel good to share), and/or invite consumers to become a part of the evolving brand story.

Content type: Blog Post

Keywords: social media marketing

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Reducing Customer Effort: A Cornerstone of Great CX

According to Harvard Business Review, the most important factor in customer loyalty is reduction of customer effort. Using a mix of both live and virtual customer support protocols, companies can greatly improve the customer experience by 1) Assessing current level of customer effort and resolving issues with the aid of surveys, review of CRM data, usability testing, etc., and 2) Proactively curating a stress-free customer experience, such as with personalised virtual support and live follow-up.

Content type: Blog Post

Keywords: customer support,customer service,customer experience,CX,virtual support

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Evolving Customer Engagement and Support Demands on the Enterprise: How to Keep Up

Large technology brands need to translate many product uses, benefits, and implementation steps, to a customer's native language. To delight the "empowered customer" enterprises will find it increasingly necessary to employ both expert live support and virtual self-service. The ideal mix enhances the customer journey. This approach works when: 1) customers have several related questions, 2) the product has many uses (e.g. a software suite), 3) onboarding is lengthy and multichannel by nature.

Content type: Blog Post

Keywords: customer experience,customer journey,enterprise

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How Technological Patient Empowerment Leads to Better Health Outcomes for Chronic Conditions

At a time when chronically-ill patients are increasingly invested in their own healthcare management, it serves such patients best to communicate with their medical team through accessible technology. Mobile patient-centered healthcare tech can lead to more trust and personal accountability on the part of patients, and the ability for doctors to track the progress of treatments and tests more efficiently.

Content type: Blog Post

Keywords: healthcare

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Content Marketing Mastery: 3 Principles That Should Always Guide Your Content Creation

In a veritable sea of content, a lot of fuss is made about standing out. And rightfully so--content marketing these days requires a lot of thought to break through the noise, beyond just "putting yourself out there." It can be done with a laser-focus on 3 crucial content marketing principles: 1) focus on your audience, not on you, 2) be relentlessly original, and 3) giving your audience a "next step" to engage with you.

Content type: Blog Post

Keywords: content marketing

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3 Ways to Take Control of Your Health--And Keep It Working For You

As you work on building your life in a hectic modern world, it's important to slow down just enough to take stock of your health. It's the one essential asset that will reward you for your careful attentiveness. A few ways to take responsibility for your health are to: 1) Schedule yearly checkups and communicate with your primary care provider or GP, 2) Make sure your lifestyle supports good health, and 3) Make a personal commitment to self-care, with your relationships and goals in mind.

Content type: Blog Post

Keywords: healthcare

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Is Your Marketing Strategy Multichannel? It Should Be: 3 Key Reasons Why

Customers encounter a brand in numerous ways. It might be on their desktop or laptop in the comfort of their own homes, but it's increasingly as likely to be via mobile devices or social media. Brands with the most agile multichannel marketing strategies will win, for 3 key reasons: 1) They exceed customers' expectations by building organic relationships, 2) They get to know their markets better, and 3) They have better customer interactions, keeping them on a journey towards brand loyalty.

Content type: Blog Post

Keywords: content marketing,multichannel

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The Best Inbound Marketing Strategy: Be Present Where It Matters

In order to attract the attention of your target market, you have to be right in front of their eyes, where they happen to be. That means having a solid brand presence on the specific social networks, online forums, and websites frequented by the people you want to serve. Earn that presence by: 1) Studying your buyer persona to learn where your prospects hang out, 2) Devising appropriate content while giving it a unique "hook", and 3) Making inroads with your target outlets via smart outreach.

Content type: Blog Post

Keywords: inbound marketing,content marketing

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How Data and Inbound Marketing Strategy Combine to Create a Satisfying Customer Experience

We often think of marketing as brand-focused and CX as customer-focused. But what if we weren't so categorical? By using data to optimize your inbound strategy, the end result is a highly-satisfied customer base, well beyond the point of sale. We’ll first explore the buyer journey and data-driven refinement opportunities both before and after conversion, and then we'll look at how good marketing and a good CX go hand-in-hand (with emphasis on good data as the unifying factor).

Content type: Blog Post

Keywords: customer experience,CX,inbound marketing

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Keeping Up With User Behavior and Expectations

People are constantly changing how they interact with apps and platforms -- and so, it's important to design and develop products with that in mind. In this blog, we'll talk about why apps should be developed with the anticipation of user behavior change (partly, because new tech and media are changing expectations), and how that line of thinking figures into Raizlabs’ testing and feedback processes.

Content type: Blog Post

Keywords: user behavior,UX,design,development,app design,app development

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How to Match Industrial Buyer Personas to Your Content, and Convert More Leads To Buyers

Your content and copy, as an industrial firm, must speak directly to your ideal buyers. Key to that is understanding who your buyers are in detail -- with that knowledge, you can create content that puts the benefits of your services front and center. In this blog post, we'll explore how to build effective, persuasive content using your buyer persona insights.

Content type: Blog Post

Keywords: buyer persona,content marketing

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Choosing Features in Product Development: What Really Matters

It’s easy to succumb to the belief that more product features equals 1) a better user experience, or 2) a superior product. But feature creep can quickly short-circuit true disruptive design, and worse, threaten your market viability. This article explores why choosing a product’s features on the basis of market research and core brand values — and not on profit-focused business objectives — is integral to designing a minimum loveable product that drives growth.

Content type: Blog Post

Keywords: product development,product design

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The Ultimate Checklist for B2B Brand Advocacy

84% of B2B buyers start their product research from a referral, according to Edelman Trust Barometer. Ready to jump in? Great...but you’ll want to follow best practices to ensure your advocacy program will be a lasting success in terms of a thriving brand growth and lead gen engine. You’ll want to check off all of the following: educating your employees, providing material + incentive, sourcing potential customer advocates, building relationships with influencers, measuring advocacy health.

Content type: Article

Keywords: B2B,brand advocacy,employee advocacy,customer advocacy,influencer marketing,lead generation

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How to Create Customer Relationships that Naturally Blossom into Advocacy

Some customer relationships stand out. Some buyers are delighted with your service beyond their wildest expectations...and are even happy to cheerlead. But how do you create such advocates intentionally, without relying on chance? Follow these strategies: provide broad and deep service, end-to-end; highly personalize each touchpoint; collaborate with loyal buyers on content that delights the senses (e.g., video case studies); and explore strategic partnership opportunities.

Content type: Article

Keywords: relationship marketing,customer journey,brand advocacy,customer advocacy,customer relationships

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How Inbound Agencies Can Distinguish Themselves By Going the Extra Mile

Inbound is no longer "new." Agencies often blend together, offering the same-old productized services with no "X factor". Agencies can set themselves apart by 1) Digging deeper into buyer personas for sharper-than-ever targeting, 2) Powering sales enablement by tying specific content and processes to buyer journey stages, and 3) Nurturing clients over time with useful, ROI intelligence as end markets change and evolve.

Content type: Blog Post

Keywords: sales enablement,buyer persona

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Critical Content Strategy Upgrades to Make For 2018

You know the fundamentals — good written content must be targeted, SEO'd, and original. But in 2018, that won’t be enough. Content overload is forcing the production of content that's 1) Driven by even deeper research into user behavior and audience pain points, 2) Closer to the buyer stage than ever before, and in the form buyers prefer to consume, and 3) Leads to customer directly to some action, whether whether small or large, all while staying true to a market-validated brand voice.

Content type: Blog Post

Keywords: content marketing,content strategy,customer journey,conversion

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Why The Agile Methodology is a Catalyst For Agency Growth

In order for digital marketing agencies to stay competitive, efficiency is a must. And increasingly, Agile is the best way to go. The good “side effects” of Agile for today’s inbound agencies are that it will save time, allowing you to get more done and possibly freeing up resources to pursue new accounts; your services will be more customized and effective, which can lead to loyal customers and more referrals; and you’ll likely achieve stronger positioning and differentiation for your agency.

Content type: Blog Post

Keywords: agile

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Why Stagnation in Your Digital Marketing is Deadly -- And How to Avoid It

At the pace things are moving today, you have to keep up with your customers. That especially involves staying on top of all digital channels through which you reach your customers -- your blog, social media channels, email, etc. -- and not letting your efforts become stale. In order to avoid becoming stagnant and disappearing from your market, you'll have to 1) listen constantly to your market, 2) earn and keep their attention, 3) watch competitors, and 4) test your campaigns continually.

Content type: Blog Post

Keywords: digital marketing,social listening,competitor analysis

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When Is It Time For a Website Redesign?

According to a study by Adobe, 79% of web users will leave one site and go to another if their content consumption experience is disappointing. Such is the problem caused by an old, outdated or poorly-designed site. When should you allocate time, money, and other resources to a redesign? A few answers, among many: when there are usability issues, response rates are low, the site is hard to maintain, the site isn't relevant to your target market, or you're rebranding.

Content type: Blog Post

Keywords: website redesign

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4 Ways Artificial Intelligence Will Change Digital Marketing Forever

We're firmly in the age where computer programs and robots are "threatening" to replace human labor. (But they don't have to be our enemies -- they can be allies.) This is especially true in digital marketing, and brands will soon have to keep up with the latest AI tech to stay competitive. AI and machine learning tech are changing 4 huge aspects of digital marketing: understanding buyers, personalizing and distributing content, analyzing campaigns, and enabling sales.

Content type: Blog Post

Keywords: artificial intelligence,AI,machine learning,NLP,analytics,predictive analytics

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How to Set the Right Marketing Goals for Your Brand

Every brand is different; thus, each brand should establish it's own specific goals when it comes to digital marketing. And, goals are crucial if you expect results (more leads and more sales) from your outreach efforts. Here's a framework brands can follow to set marketing goals that fit them perfectly: 1) Determine who and where your ideal customers are, 2) Effectively state what your products or services have to offer, and 3) Construct SMART goals around that info and track progress.

Content type: Blog Post

Keywords: goals,KPI

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5 Psychological Triggers Found In Great PPC Ad Copy

With PPC ads, you have to get a lot of mileage out of just a few words of copy. Thus, it goes without saying that you need to make every single word resonate with your target audience on a psychological level. There are 5 qualities that great PPC ad copy tends to have one or more of: it grabs attention, makes a clear offer, leaves no room for confusion, is unique, and delivers on its promise.

Content type: Blog Post

Keywords: PPC,ad copy,copywriting

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Why You'll Need to Focus On Your Mobile Presence in 2018

80% of web users own a smartphone -- and that number will keep rising. Your digital marketing and SEO efforts will simply fizzle out if you're not keeping pace with the mobile revolution. For 2018 especially, you'll need to keep an eye -- and adapt to -- these upcoming mile markers: 1) Mobile users will increasingly expect optimized, personalized content; 2) Live social video will continue to grow in prominence; and 3) Influencers will become more essential in the mobile market share race.

Content type: Blog Post

Keywords: mobile marketing,influencer marketing,2018

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Facebook Messenger 2.2: How It Will Power Brand-Customer Engagement

With the Nov. 2017 updates to Facebook Messenger, brands will be able to send "native" private messages to retargeted followers on a limited basis. Since an already-engaged lead is more likely to convert, it can be a game changer for brands already targeting Custom Audiences and using Messenger chatbots. We'll explore more of the details and tips for using the new functionality (including the upcoming Customer Chat feature) effectively.

Content type: Blog Post

Keywords: Facebook,Facebook Ads,chatbot,messenger

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How to Ensure Your "Growth Hacking" Efforts Aren't a Complete Waste of Time

Hang around enough tech entrepreneurs for long enough, and someone will mention the necessity of "growth hacking." But what is it, exactly? And how do you know your iteration of it isn't a complete waste of time? This blog post will discuss: 1) Identifying opportunities for "good press", 2) Leveraging social channels the right way (by providing value that naturally leads to word of mouth), and 3) Trimming the digital "fat" -- being minimal yet efficient, only focusing on what matters to growth.

Content type: Blog Post

Keywords: growth hacking,growth

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Twitter's New 280-Character Limit: How to Avoid the Unseen Marketing Pitfalls

With the Nov. 2017 rollout of Twitter's new expanded limit for Tweets, there's a lot of buzz about how the extra messaging bandwidth will be used by brands and marketers. And while it's exciting, and worth experimenting with, brands with Twitter in the mix should avoid new, hidden marketing "pitfalls": 1) Too-long (or short) messages is still a no-go, 2) The audience still dictates messaging, 3) Be relevant, but not too "cute," and 4) Remember the medium (visuals, short and effective copy wins).

Content type: Blog Post

Keywords: Twitter

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To Create Social Impact, Start Small.

The most profound social change often has its genesis in a seedling, planted and nourished intentionally by one person. The kind of satisfying social impact we want to create and see, in particular, can happen when we hone in on small, seemingly unimportant ideas or events in our lives. This blog will explore the process of starting small and going big: 1) Pay attention to meaningful moments; 2) Connect those to your broader purpose, 3) Commit to small, repeatable action in that direction.

Content type: Article

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Driving Business Impact By Taking Values to Heart

As a leader, you know that your decisions have direct effects on how your enterprise lives and breathes every day. But on a fundamental level, are your core values taking your business where you see it going? If there's a mismatch, it's time to act: 1) Define for yourself those values you'll stake your professional reputation on, 2) Sell them to yourself, so that you're unshakeable in them, 3) Launch a campaign to communicate and build them into your company culture, and 4) Document the results.

Content type: Article

Keywords: business impact

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To Be Disruptive, Ignore Buzzwords and Just Solve Problems

Buzzwords like "disruptive" are too easily thrown around in the context of business impact. Not only does that stifle meaningful conversation, but worse...it creates artificial pressure that may lead one astray from creating *true* influence and positive change in an industry. The remedy? Focus on solving problems via your unique value proposition. It's tireless marketing wisdom that works every time to actually "disrupt" when necessary, and in ways that your market will actually appreciate.

Content type: Article

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Why a Marketing Campaign Plan Fails – And How to Make Yours Succeed

Many businesses know they need to kickstart their marketing, especially online – but alas, marketing campaign plans often fail, and businesses often give up. To correct this, we need to understand why common campaign plans fail, and then do what it takes to shore them up so that goals are met. This blog post will discuss 3 common campaign failures (not tied to specific goals, not speaking to the audience, and they’re using the wrong medium), with tips on how to make your next campaign succeed.

Content type: Blog Post

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5 Email Marketing Campaign Ideas to Generate Leads and Make Sales

Email is so versatile and effective as a communications tool, it can accomplish virtually any marketing and sales task – from prospecting to lead nurturing, from making direct sales to conducting market research. Here, we’ll discuss 5 email campaign ideas that can take your business where you want it to go: • Lead generation campaign (consisting of cold outreach and follow-up) • Newsletter • Product launch • Surveys • Blogger/influencer outreach

Content type: Blog Post

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A Marketing Campaign Template to Ensure ROI: Follow These Steps

When you do marketing, you want to make sure good things happen for your business (namely, ROI). That’s why it’s important to follow a proven template for campaign execution. This “template” is a checklist-style overview of steps to take, in order to ensure every campaign you run yields a return on investment: pick a campaign type, drill down to goal specifics, create time-bound plans, execute on the creative, measure the results.

Content type: Blog Post

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Making Your Account Based Marketing Successful: 3 Things to Identify

With account based marketing (ABM), you’re pouring a lot of resources into a few key prospective accounts. That means you’ll want to put in a lot of effort upfront to make sure you’re barking up the right trees—and your B2B business succeeds in ways that well-run ABM campaigns can uniquely make happen. To make things go well, identify the following before you hit “start”: the "why" (i.e., why these prospects?), the "who" (point persons and roles), and the "how" (maintaining the relationship).

Content type: Blog Post

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A Marketing Budget Example that Covers All Bases and Ensures ROI

What are you going to spend on? And why? It can seem fuzzy, especially when you want measurable (and great) results...but that’s where a budget example comes in. Here, we’ll share some important considerations up-front (get your priorities clear, understand your marketing objectives, ensure you have the resources), and then we’ll provide a sample marketing budget that makes sure all the important tasks get done, enabling you to report achieved goals and higher returns when it’s over.

Content type: Blog Post

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What Will Make an Inbound Marketing Campaign Successful in 2018?

Inbound marketing – attracting, converting and delighting customers through helpful content – is no longer the mystery it once was. But in an era of content overload, it can be harder to execute an effective inbound campaign. Here, we’ll discuss a few elements that will make a 2018 inbound campaign successful: Collecting and understanding your market data, diversifying your media, and becoming more agile.

Content type: Blog Post

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Why Netflix Stethoscope Heralds a Stronger Approach to Corporate Cyber Security

Trusted employees are trusted partners in cyber security. Netflix’s new open source tool, Stethoscope, is a step in the right direction, giving individual users insight and control. Other companies can similarly update their approach by continually educating employees, fostering trust, and utilizing tools that address today’s real threats.

Content type: Blog Post

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4 Keys to Group Member Engagement in the Modern Age

Any organization, club or association looking to retain highly engaged members -- people who will be ambassadors and keep attending events -- will need to adopt a few important strategies that are rooted in social psychology. That means creating an environment where members have: 1) Logical reasons to stay involved, 2) A personal stake in the group's mission, 3) Messaging that "speaks their language," and 4) Rich relationship-building opportunities.

Content type: Blog Post

Keywords: memberships,community,events

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How Your Marketing Can Take On a “Life of Its Own”

The worst thing that can happen with content marketing is absolutely nothing—that is, no reader engagement, no feedback, no sales. And the best is when your content takes on a life of its own and fosters conversations between your brand and your leads. It’s the natural outcome of properly engaging your target audience, which you can achieve by leveraging social media, personalizing content, and utilizing best practices in persuasive copywriting.

Content type: Article

Keywords: content marketing,copywriting,lead engagement,lead nurturing

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Effective Content Marketing in the Age of Impatience

53% of B2B marketers feel their company’s content marketing is only moderately successful, according to CMI. It’s hard to forge a path into content-saturated markets where buyers expect personalized engagements and solutions--or else they’ll tune out. B2B marketers can thrive by 1) placing product benefits front and center, 2) pursuing brand awareness as a goal alongside lead generation, and 3) refining content for ease of consumption and a seamless fit within the sales funnel.

Content type: Article

Keywords: content marketing,lead generation,brand awareness

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