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nDash Writer Profile for Geri Spieler

Geri Spieler

Headline

Silicon Valley Freelance Writer

About Me


WHAT I DO: I help organizations and individuals create and clarify their customer-centric message to clients, the public and other industries, large and small.

WHAT MAKES ME DIFFERENT-I have a deep background in writing for large and small businesses, technology industries and as a research director. I taught internet research skills to writers and industry professionals. 

RESEARCH DIRECTOR Gartner Inc. San Jose, California • Published 150 research notes; received awards for written research and public speaking • Developed and delivered 50 PowerPoint presentations in North America, Asia, Europe, and South America 

SENIOR EDITOR, Phillips Publishing International, Phillips Business Information Potomac, Maryland. • Edited two technology publications. Focused on all aspects of business development strategies for Fortune 1000 companies, and for the vendors who served them. REPORTER, Contributor, San Francisco Chronicle and Los Angeles Times 

REPORTER, Contributor, San Francisco Chronicle and Los Angeles Times 

Hobbies: I keep chickens, I tend our "mini-orchard" can fruit, run, write and love living in Silicon Valley.



Industries I Write About

Civic & Social Organization

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Computer Software

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Research

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Health, Wellness & Fitness

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Internet

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Information Technology & Services

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Marketing & Advertising

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Package/Freight Delivery

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Warehousing

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Writing & Editing

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Environmental Services

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Financial Services

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Industrial Automation

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Renewables & Environment

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My Writing Samples

E-business Opportunities for Energy Companies

Energy industry businesses must enhance their services or suffer revenue erosion in the marketplace. Increased competition means new pressures on the formerly regulated monopoly that these companies operated in for 50 years.

http://www.gartner.com

Growth Hacking

For new companies that want to ramp up quickly, the "go to" approach for fast growth is "growth hacking." Growth hacking is a method for startups to reach larger audiences in a short amount of time. It's a way to gain rapid growth from limited resources.

http://www.gerispieler.com

The Future of Medical Innovation From the Next Generation

Technology innovation has encouraged some of the best minds of several generations to invent medical breakthroughs such as the da Vinci surgical robot. The generosity of many major technology companies who have donated computers to schools across the country inspires students everywhere to explore what is possible.

http://www.gerispieler.com

Writing About Technology: The Reporters View

Writing about technology is not “technical writing.” Also, it’s not like writing a novel. When we think or imagine technology, we often think of computers. For some, it is all about code or using the Web for shopping. The idea and application of technology are in our everyday life. From driving our cars to shopping in the super market.

http://www.huffingtonPost.com

How Enterprise Resource Planning Benefits from Electronic Data Interchange as an Add-0n

The customer is promoting a hot item in 30 stores around the country. The data is showing that 10 stores are running low on inventory. The distribution center is sorting the messages and feeding it to warehouses that stock the item. If everything is running properly, the 10 stores should receive the exact number of replenishment promotional items without anyone having to check that the process is being done as programmed using the electronic data interchange (EDI) and an ERP enterprise resource planning (ERP) solution.

http://www.gerispieler.com

How to Get The Most ROI From Your CRM Software

We usually think of "buyers remorse" as related to a car or home purchase. However, in some cases, there are cases of buyers remorse when a company takes the leap and buys a customer relationship management (CRM) package. According to Gartner research, the global CRM market is expanding dramatically. Businesses are spending $18 billion a year on CRM implementations and the industry expects a major return on investment (ROI) to be very high.

http://wwwgerispieler.com

3 Retail Technologies That Cross Over E-commerce

Ever since the retail market of the Web exploded, the expectation was that brick and mortar was doomed. For some stores, such as Borders Books and Music, it met its fate as Amazon.com marched across the bookstore landscape and chewed up most of what was in its path. However, for the rest of the industry, the lines blurred between online and offline sales and the numbers have never been better. In fact, new mobile technologies are sending more people into stores looking for deals with the same discounts they would get online without the wait.

https://blogger.huffingtonpost.com/tmp/7972774_p.html

Six Best Practices for Securing Your Internet of Things

The world of Internet security is a journey with no arrival date. The road just goes on and on with twists and turns and no defined destination. The challenge is monumental. With the advent of machine-to-machine technology or commonly called the Internet of Things (IoT), security still demands the search for a path and find a destination that will meet the needs of the enterprise. There are many more roads than just one route, but it’s important to find the right path on the journey.

http://www.integrationpartners.com/six-best-practices-securing-internet-things-iot/

Six Best Practices For Securing Your Internet of Things

The world of Internet security is a journey with no arrival date. The road just goes on and on with twists and turns and no defined destination. The challenge is monumental. With the advent of machine-to-machine technology or commonly called the Internet of Things (IoT), security still demands the search for a path and find a destination that will meet the needs of the enterprise. There are many more roads than just one route, but it’s important to find the right path on the journey.In searchin

http://www.integrationpartners.com/six-best-practices-securing-internet-things-iot/

Experience

Freelance Writer

I provide dynamic content in technology, business, health, and the environment. Using the skills learned as a former newspaper reporter and as a research director, I dig up the latest news and trends in the areas I cover by getting out from behind my computer, to conduct one-on-one interviews with key industrial leaders. My talent lies in turning that research into well-written articles that convey clarity, eloquence, and enthusiasm. I write with a natural, approachable voice that can easily adapt to projects that run the spectrum from purely technical to highly creative. See my services at www.gerispieler.com

Company: Self employed

I worked there from 2/2015 until now

Author

AUTHOR Taking Aim at the President: The Remarkable Story of the Woman Who Shot at Gerald Ford Palgrave Macmillan, Jan. 2009 Winner of First Prize, Non-Fiction, 2010, Awarded at National Mensa Meeting Performed extensive background research and uncovered information about the assassination attempt on Pres. Ford by Sara Jane Moore that was never released as confirmed by the FBI case agent. Conducted a wide range of investigations into Moore’s childhood, associates, underground organizations and relationship with FBI and political groups.

Company: Self Employed Author

I worked there from /2003 until now

Research Director

Gartner is global technology advising company. As their research director I was assigned several Tier 3 technology makers as well as technology users in helping them understand the market and utilized technology to its most effective manner. I assisted my clients in successfully growing their reach into the market at large.

Company: Gartner

I worked there from 6/1996 until 2/2004

Content I Write

Ideas and Pitches I Wrote

Is Enterprise IoT a Security Risk?

Are the horror stories about security breach with IoT and Enterprise implementation a warning call? Alarm in the consumer market about hacked baby monitors have made some enterprise deployments to pull back. The question is: Are IoT enterprise deployments a risk?

Content type: Blog Post

Keywords: Internet of things,IoT, enterprise, security, IT, hack, risk, software, technology

Links:

Common Marketing Mistakes & How to Fix Them

How do you describe marketing mistakes? Just ask five marketing experts and you’ll at least 50 descriptions of what people do to mess up their marketing campaign. However, there are some major mistakes that many companies make that can derail the most basic of marketing operations. After all, if you can’t get the basics right, it is going to be difficult to manage the finer elements of your plan.

Content type: Article

Keywords: marketing,mistakes,plan,market,customize,message,marketing budget

Links:

How the Use of Color Can Improve Your Brand

Instead of asking about the color of your parachute, you should be looking at the colors of your branding: Your website, your logo, your stationery, and your advertising copy. The colors you choose may strongly influence the reaction—good or bad—of your potential clients, according to major researchers, including neuroscientist Bevil Conway, who has focused his recent research almost entirely on the neural machinery behind color.

Content type: Article

Keywords: marketing,color,pitch,opinion,influence,clients,power,reaction

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How the Use of Color Can Improve Your Brand

Instead of asking about the color of your parachute, you should be looking at the colors of your branding: Your website, your logo, your stationery, and your advertising copy.

Content type: Blog Post

Links:

Mobile Devices Can Reduce The Spread of Disease

Campaign: Omni-channel Device Collection-as the use of mobile devices spreads globally, governments and private institutions are finding ways of using text messaging in developing countries that are at risk of devasting disease. Texting communities at risk allows them to prepare in advance and reduce the infestations.

Content type: Blog Post

Keywords: mobile,disease,developing countries

Links:

Mobile Phone Trade-ins Made Easy: New Websites from Carriers Make it Easy to Grade your Trade-in

Campaign: Omni-channel Device Collection.........Several carriers have mounted a new option for mobile phone users who want to trade up to list and grade their phone to see what it is worth as a trade in. Customers can option whether trade it in or donate. This option also makes it more convenient to recycle their old phone.

Content type: Blog Post

Keywords: recycle,donate,mobile,trade in,grade

Links:

Recycling Cell Phones Has Never Been Easier

Campaign: Device Processing and Liquidation-------Cell phones have the highest recycling market of any electronic material. However, in the U.S., we only recycle 10 percent of our phones, according to the Environmental Protection Agency (EPA). We have the option to do better by taking advantage of the growing eWaste industry.

Content type: Blog Post

Keywords: eWaste,mobile,cell phone,recycle,toxins

Links:

Active Aging: Staying Independent is All About Activity

It's difficult to imagine not being able to go where you want to go and do what you want to do when you want to do it! The trick is how to keep that lifestyle going as long as possible.

Content type: Blog Post

Links:

How IT is Changing the Legal Services Industry

New technologies allow for more every efficiency in every industry. There are applications for keeping records, track inventory and remember appointments. The same is true for how law offices can offer new types of services to their clients as well. Technologies have changed the way legal firms and clients interact as well.

Content type: Blog Post

Links:

The Brave New World of Cloud Computing & ERP

The world of enterprise resource planning (ERP) and cloud computing as a system is changing so rapidly, the industry is scrambling to keep up.From wearable ERP devices to hybrid cloud implementation, it take users a while to keep pace with the various applications available.

Content type: Blog Post

Links:

Diabetic Diets That Work

If you or a member of your family is diabetic, you've probably heard many opinions on how to keep your blood sugar levels under control naturally. One of the most reliable ways is through a combination of exercising, maintaining a healthy body weight and following a diabetic meal plan. Eating a balanced diet that is high in vitamins, minerals and fiber, will improve not just your blood glucose levels; it will help to increase your energy level, improve your overall health and prevent complicatio

Content type: Blog Post

Links:

Cloud ERP: A Better Solution

For industry experts, the expectation of using a cloud solution offers an option for businesses to totally transform how it functions with information technology. A cloud sourcing legacy enterprise resource plan of applications could eliminate the need to purchase hardware and therefore the need to have servers on site which has the potential reduce expenditures.

Content type: Blog Post

Links:

Six Ways to Manage Your Money and Take Control

While it may seem like common-sense advice and obvious, we still need to be reminded how to manage our money no matter where you are on the financial scale. This article covers the basics as well as the more complex strategies of managing money from savings, expenses and automating funds to various accounts. Included are some of the many online tools to help clients be more successful in managing their savings and expenses.

Content type: Blog Post

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Behavioral Science Can Further Innovation & Creativity

The science behind what allows some people to be enormously creative and design clever objects we never knew we wanted or needed may not be as complicated as many believe. One element is for sure: The time, energy, environment and encouragement to let those creative juices make a broth is significant. This white paper looks at the time and energy it takes for creative thinking and the challenge for many.

Content type: Whitepaper

Links:

Behavioral Economics and Decision Paralysis: The Problem of Choice Overload

How many times a day do you make a decision? Most likely you have never thought about it until you are faced with a major decision and no one answer was the right one. It may end up to be the one you finally make and even then, you walk away wondering if it was the correct decision. In this article we look at what is called "Choice Overload," and "Analysis Paralysis." In Behavioral Economics this is called Decision Paralysis. Research shows that too many choices causes frustration.

Content type: Article

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What is a Financial Lifestyle and Why Do I Need To Plan For It?

The traditional “financial planner” will help us create a plan based on assumptions that the future will bear some resemblance to the past. In this article I explain the difference with a “financial lifestyle” and how it looks at the overall financial circumstances and helps clients create the life they want which takes in their net worth and their assets. A financial lifestyle plan works to establish a clients needs and their goals, instead of trying to fill in a gap with a particular product.

Content type: Blog Post

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