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nDash Writer Profile for Shawnna Stiver

Shawnna Stiver

Headline

Content Manager. Copy Strategist. Storyteller

About Me

As a veteran content strategist with more than 10 years of experience, I've seen how crazy publishing on multiple deadlines can get. If you’re looking for a conceptual writer who can not only come up with the "big ideas" but deliver clean, SEO-friendly, 600-word content, email subject lines that convert, social copy that engages or a press release all in a day’s work…please check out my profile. Since the AP Stylebook and I are old friends, I’ll be able to hit the ground running—and whether it’s churning out a few articles per day, analyzing evergreen content, building a brand through copy or managing multiple contributors, I can do it all.

I've had the pleasure of writing traditional, digital and social content for the following industries: Beauty, Ecommerce, Entrepreneurship, Financial Services, Health/Wellness, Lifestyle, Non-Profit, Parenting and Self-Improvement.

BRB, I'm on deadline.

Industries I Write About

Consumer Goods

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Financial Services

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Publishing

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Philanthropy

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Health, Wellness & Fitness

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Online Publishing

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Writing & Editing

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Construction

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My Writing Samples

Brand development

Philanthropy, Digital media Online platform connecting kind-hearted people to brands that make a difference. Spreading the power of positivity, one kind company at a time.

https://www.kindco.org/

Full public portfolio

Full writing portfolio and samples

https://www.clippings.me/shawnnastiver

Brand guidelines

Comprehensive brand guidelines that showcase the Kind Co. brand, including pillars, brand positioning, visual identity and editorial overview.

https://s3.amazonaws.com/clippingsme-assets/cuttingpdfs/934479/a8a875f9c0df209a69695bb2cee9b1e8.

This Podcast Wants to Add More Joy to Your Life

New York Times best-selling author Gary Zukov said, "Your pain is an opportunity for you to learn about yourself." Although the lesson was physically painful, Weiss used it as a teachable moment. It was the first time in her life she was forced to take care of herself.

https://www.kindco.org/articles/2018/5/3/this-podcast-wants-to-add-more-joy-to-your-life

A Warm Welcome from Kind Co.

Email Newsletter | Kind Co.

https://mailchi.mp/56942e9a7c84/a-warm-welcome-from-kind-co

It's the Only Planet We Have, This Month Show it Some Love

Email Newsletter | Kind Co.

https://mailchi.mp/6a0823da3763/its-the-only-planet-we-have-this-month-show-it-some-love

Good Neighbor Magazine

Custom magazine for State Farm customers

https://s3.amazonaws.com/clippingsme-assets/cuttingpdfs/933483/000c66ceef7ab63bc7817d4fe4461b76.

When Should You Plan to Collect Social Security?

Need help planning the best time to collect Social Security for retirement? Timing is an important decision unique to your financial and personal situation.

https://www.brighthousefinancial.com/education/retirement-planning/when-to-collection-social-security/

5 Tips for Late Start Retirement Savings

If your savings aren’t quite where you want them to be, these tips can help you get closer to your retirement goal.

https://s3.amazonaws.com/clippingsme-assets/cuttingpdfs/933486/03a85476294096493244ce8454b27c5f.

Sales Collateral

Postcard introducing Bitsy Boxes for swag bags

https://s3.amazonaws.com/clippingsme-assets/cuttingpdfs/933510/cdc4bee4cdc63b2bcfb4705f755cd02e.

Sales Collateral

Postcard introducing Bump Boxes for swag bags

https://s3.amazonaws.com/clippingsme-assets/cuttingpdfs/933506/9a9d2ec3732d2b8fd5057e864ef6431f.

6 Reasons Why You Need a Momcation | Bitsy Boxes

If you don't remember the last time you had some time to yourself, whether for self-care, silence or simply to breathe, you need a momcation. AKA, a full-on vacation by your lonesome, without the hubby or children.

https://blog.bitsyboxes.com/6-reasons-why-you-need-a-momcation/

5 Nursery Trends We Love for 2019 | Bump Boxes

The new year is upon us and if you're anxiously awaiting baby, then this time for you is full of new beginnings, hope and excitement. Raising a tiny human brings an endless stream of decisions, but one you can check off that's relatively easy and dare we say a whole lotta fun is decorating baby's...

https://blog.bumpboxes.com/5-nursery-trends-we-love-for-2019/

8 Subscription Boxes for Practicing Mindfulness | Cratejoy

Merging the ancient Eastern art of meditation with the everyday act of being present in the moment, mindfulness is seeing a revival as people seek more balance in their day to day. Make it a daily habit to align your mind, body and spirit and...

https://www.cratejoy.com/box-insider/mindfulness-subscription-boxes/

12 Gifts Ideas for Your Mother-in-Law To Earn You Bonus Points | Cratejoy

Send your appreciation right to her front door with these 12 monthly subscription boxes that make unique gifts for your mother-in-law. From sweet desserts and stylish attire to home decor and hobby help, these subscriptions really do offer...

https://www.cratejoy.com/box-insider/gift-ideas-for-your-mother-in-law/

2 Reasons To Never Wash Fresh Fruit Before Putting It In The Fridge | HoneyColony

A common - and sensible - reaction to purchasing fresh fruit (especially if it's conventional) is to wash it before you eat it. In fact, the Environmental Working Group (EWG) gives three good reasons to always wash produce: soil, microbes, and pesticides.

http://www.honeycolony.com/article/3-reasons-you-should-never-wash-fruit-before-putting-it-in-the-fridge/

Why emotional intelligence should exist in every entrepreneur's toolbox

I used to be terrified of feeling my own emotions. I've always been sensitive, but for the longest time I didn't acknowledge my sensitivity as an asset. Instead it was a character trait that I downplayed in favor of the ones more inherently popular in everyday life situations.

https://medium.com/@srstiver/why-emotional-intelligence-should-exist-in-every-entrepreneurs-toolbox-c9e67a955c6d

How rapid prototyping disproves the myth of failure

Google X co-founder Tom Chi created the Google Glass prototype in just 45 minutes, and he did so with binder clips, hair bands, a white board and a pair of chopsticks. The process is called "rapid prototyping" and it involves taking a vision and turning it into a tangible model that can be tested, changed and rebuilt multiple times.

https://medium.com/@srstiver/how-rapid-prototyping-disproves-the-myth-of-failure-1f51d2f0516

Art in Motion | dsm Magazine

It started as a sketch on a napkin. Des Moines photographers Jami Graves and Joe Crimmings had a vision to take Des Moines landmarks and bring them to life through a dancer.

https://dsmmagazine.com/2014/01/14/artinmotion/

Experience

Founder and CEO

As a freelance writer for B2C and B2B clients/publications in Iowa and across the U.S., my sole function is to bridge the gap between an idea and an outcome through words. Whether the goal is to inspire people, report news or publish a magazine, the standard I set is always the same: outstanding results.

Company: The Pearl Company LLC

I worked there from 1/2009 until now

Content Marketing Manager

Provide content strategy, editorial leadership and senior copywriting services to Bump Boxes, a subscription box in the parenting space.

Company: Bump Boxes

I worked there from 1/2019 until now

Founder, Editorial Director

Kind Co. was founded as a digital media platform to spotlight those who empower our people and preserve our planet by spreading the power of positive work, one kind company at a time. As founder and editorial director, I am responsible for: • Managing all copy and the Kind Co. voice across all channels, including communicating the brand message to outside stakeholders and for all initiatives.

Company: Kind Co.

I worked there from 3/2016 until now

Content Marketing Manager

As a content marketing manager for Cratejoy, an ecommerce startup, my role was to manage the Box Insider Blog and the contributing writers. In roughly six months, I was able to accomplish some of the following metrics: Led the creation of 59 pieces of new content that drew in about 60,000 organic visits to blog pages. Our focus on creating gift guides resulted in growing the total "gifting" clicks from 4% to 42%, which was a 2,575% growth in clicks YoY

Company: Cratejoy

I worked there from 5/2018 until 1/2019

Senior Content Manager

As a senior content manager for MXM, one of the world’s leading content marketing agencies, I oversee account coordination, multi-channel content development, strategy and SEO for Fortune 500 brands, including: • A demonstrated knowledge and success of an overall creative process from account coordination to content production and analysis. • Managing editorial calendars and workflows for different clients, including implementing feedback and publishing content on various and changing deadlines

Company: MXM

I worked there from 1/2017 until 1/2018

Digital Marketing Manager

As a digital marketing coordinator for Meredith Corporation, one of the media leaders in creating content across recognizable lifestyle brands, I executed: • The writing and publishing of digital assets for 12 national brands, including Better Homes & Gardens, Martha Stewart Living, AllRecipes and SHAPE. • Efforts to drive engagement to digital channels, through email campaigns, digital ads and automatic push notifications. • Tracked performance marketing metrics and compiled regular reports.

Company: Meredith Corporation

I worked there from 4/2016 until 1/2017

Content I Write