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nDash Writer Profile for Patti Podnar

Patti Podnar

Headline

Creating business magic by aligning your goals with your customers' pain points

About Me

I'm a Copyblogger-certified content marketer and have been writing longer than I care to think about. (Let's just say that my first "real" writing job involved a computer with green letters on a black screen.)  My ghostwritten work has appeared in numerous publications, including:

Today, I'm thrilled to combine that first love with my other passion: business. My priority is to make sure that the content I write accomplishes your goals. If you're not sure what you want your content to accomplish, I help with that, too. That's why, before I start an assignment for you, I may ask what you want people to do, think, or feel after reading it.

Because the fundamentals of business and marketing (creating interest and awareness, solving pain points, creating new customers through education, etc.) hold true for almost all businesses, I'm comfortable writing for many different industries. 

Wondering if you need an industry expert rather than a writing/business expert?

It depends on your audience. If you're writing for people who do, finance, or regulate what you do, you may prefer an industry expert. If you're writing for people who will (hopefully!) buy what you do, you need an expert in business and marketing. That's what I do.  

Have questions?

I'm always happy to have a chat before starting a project and, if we work together, will do what it takes to make sure you're happy.


Find me at www.pattipodnar.com, or follow me on Twitter at @PodnarWriting.

Copyblogger Certified Content Marketer


Industries I Write About

Industrial

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Business

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Technology

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Lifestyle

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Health & Wellness

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Science & Medicine

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My Writing Samples

How Freelancers Can Help Your Agency Scale Up While Staying Agile

nDash blog

http://www.ndash.co/blog/how-freelancers-can-help-your-agency-scale-up-while-staying-agile

How an Oil Change Can Keep Your Car's Pistons Running Smoothly

Mr. Clean Carwash blog

http://www.mrcleancarwash.com/blog/pristine-pistons-how-an-oil-change-can-keep-your-car-engines-pistons-running-smoothly/

The Little Red Ribbon That Was Heard Around the World

Hello Humankindness

https://hellohumankindness.org/story/the-little-red-ribbon-that-was-heard-around-the-world/

Designing for Human Behavior in Fire Safety

SmokeGuard blog

https://smokeguard.com/blog/2018/june/04/designing-for-human-behavior-fire-safety-considerations

Help Me Save My Space: Building Atriums

Kirei blog

https://kireiusa.com/blog/help-me-fix-my-space-open-atriums

Remodeling with the Future in Mind: Aging in Place

Rollex blog

https://www.rollex.com/blog/remodeling-with-the-future-in-mind-aging-in-place/

What QA Managers Wish Agents Knew about Monitoring

Scorebuddy blog

https://blog.scorebuddyqa.com/us/what-quality-assurance-managers-wish-agents-knew-about-monitoring

Detailing: a Car Wash on Hyperdrive

Mr. Clean Carwash blog

https://www.mrcleancarwash.com/blog/detailing-a-car-wash-on-hyperdrive/

Designing for Disaster Protection and Storm Proofing

Tips for homeowners

http://foxblocks.com/designing-disaster-protection-storm-proof-homes/

Supporting Government Green Initiatives with ICF Construction

Environmental benefits of ICF blocks

http://foxblocks.com/supporting-green-initiatives-government-icf-construction/

Designing Homes for Aging in Place

What architects and designers can do to help the aging population continue to live in their homes

http://foxblocks.com/designing-homes-aging-place/

Teens, Tech, and Money: Getting Rid of those Mystery Charges

Tools to help parents gain control of things like subscriptions that renew automatically, small charges that add up, etc.

https://50ishwithafullnest.com/teens-tech-and-money-gaining-control-of-those-mystery-charges/

Addressing Parental Concerns When Marketing Technology to Children

Parents and child development experts worry about the effect technology is having on children's brains. What can tech marketers do to address those concern?

http://www.pattipodnar.com/addressing-parental-concerns-when-marketing-technology-for-kids/

Your Roadmap to an Easier, Faster Steel Siding Installation

Tips for installing steel siding

https://www.rollex.com/blog/your-roadmap-to-an-easier-faster-steel-siding-installation/

Personalization vs. Privacy: How to Make the Case for Consent

New privacy regulations require that marketers obtain consent from their audience before sending marketing messages. How do you make the case for consent?

https://www.ndash.co/blog/personalization-vs-privacy-how-to-make-the-case-for-consent

How to Have Difficult Conversations with Call Center Agents

Tips for coaching employees on improving their performance

https://blog.scorebuddyqa.com/us/how-to-have-difficult-conversations-with-call-center-agents

Overcoming Egress Challenges in Your Building Design

Guidance on how architects and designers can design buildings to shorten evacuation time

https://smokeguard.com/blog/2018/august/06/overcoming-egress-challenges-in-your-building-design

Smoke and Fire Safety Solutions for Elevators

How architects and designers can maximize elevator safety while minimizing the loss of space

https://smokeguard.com/blog/2018/september/25/specifying-for-safety-flexible-solutions-for-elevators-in-your-space

Designing for Longevity: Strategies for Commercial Buildings

How architects and designers can develop commercial buildings that can serve a variety of future occupants with different needs

https://nydreeflooring.com/2018/07/24/designing-for-longevity-strategies-for-commercial-design

Budgeting for Acoustics in Your Next Design Project

The importance of acoustics in employee satisfaction and performance

https://kireiusa.com/blog/budgeting-for-acoustics-in-your-next-design-project

Helping Clients Budget: Looking at LIfe-Cycle Cost

Encouraging "efficiency by design" by helping clients understand life-cycle costs

https://nydreeflooring.com/2018/06/29/helping-clients-budget-looking-life-cycle-costs

Flexible Design: Ensuring More Successful Office Spaces

How to design work spaces that can flex with the employers' needs

https://kireiusa.com/blog/flexible-design-ensuring-more-successful-office-spaces

What Content Marketers Need to Know about the GDPR

An overview of what the EU's GDPR regulations mean for US marketers

https://smokeguard.com/blog/2018/june/04/designing-for-human-behavior-fire-safety-considerations

They Said to Do What? Things You Think Are True

Taking a second look at accepted best practices

http://www.pattipodnar.com/content-marketing-best-practices-the-things-you-think-are-true/

Growing Your Email List in a GDPR World

What the GDPR rules mean for time-honored list-building tactics

http://www.pattipodnar.com/what-you-need-to-know-today-about-growing-your-email-list-in-a-gdpr-world/

What You Need to Know about User-Generated Content

User-Generated Content (UGC) is extremely effective, but it also comes with some pretty big risks

http://www.pattipodnar.com/what-you-need-to-know-now-about-user-generated-content/

Three Surprising Ways Your Website Might Be Guilty of Illegal Content

As the internet becomes more regulated, many websites are violating laws that didn't even exist just a few years ago.

http://www.pattipodnar.com/3-surprising-ways-your-content-may-be-illegal/

Content Marketing: Should Solopreneurs Guest Post?

Guest posting is an accepted best practice for building your brand. But is it worth it for solopreneurs?

http://www.pattipodnar.com/content-marketing-solopreneur-guest-posting/

How to Do Content Marketing for Solopreneurs

For solopreneurs, cost-effective content marketing means ignoring some best practices in favor of doing what works

http://www.pattipodnar.com/content-marketing-solopreneur/

6 Surprising Ways Gated Content Can Hurt Your Business

Why gated content is another one of those best practices that may have passed its prime.

http://www.pattipodnar.com/6-surprising-ways-gated-content-can-hurt-business/

The Real Reason Employees Aren't Sharing Your Content

While many companies realize the value of their employees' social capital, few have achieved real success when it comes to getting employees to participate. The real reason why? Your content isn't relevant to their networks. But there are some things you can do to overcome that.

http://www.pattipodnar.com/real-reason-employees-arent-sharing-content/

The Curse of Knowledge: How It Could Be Undermining Your Content Strategy

"The curse of knowledge" is what happens when you forget what you didn't know before you were an expert. When you're targeting people at the top of the funnel, make sure you're not talking over their heads.

http://www.pattipodnar.com/small-business-content-marketing/

How to Rock a Facebook Contest or Giveaway

Advice for running a successful contest or giveaway on Facebook, as well as a few precautions.

https://blog.woobox.com/2019/08/how-to-rock-a-facebook-comments-contest-or-giveaway/

Comparison of the most popular roof support bases

Roof support bases are critical for stability, but the material they're made with can make a big difference. This post covers the pros and cons of the various materials available and how to choose the one that's best for you.

https://www.phpsd.com/blog/comparison-of-the-most-popular-roof-support-bases

8 construction software features your business needs

Construction companies may be a bit behind in the digital revolution, but they're catching up fast. Here are 8 features you should look for when choosing a construction software solution.

https://www.sparkbusinessworks.com/blog/8-construction-software-features-that-your-business-needs

How to get started with construction management software

Construction companies are increasingly moving from analog to digital management solutions. This post offers tips for construction companies beginning the transition to digital.

https://www.sparkbusinessworks.com/blog/get-started-with-construction-project-management-software

The importance of store execution in rolling out new technology

More and more retailers are bringing digital to the sales floor. Whether you're equipping store employees with proprietary devices or asking them to use their own, all the planning in the world won't matter if store employees don't execute properly.

https://www.retailzipline.com/blog/the-importance-of-store-execution-in-rolling-out-new-technology

Store execution and its impact on category management

This post describes the complexity of category management and how all the plans can fail at the store level if employees don't execute.

https://www.retailzipline.com/blog/store-execution-and-its-impact-on-category-management

12 questions to consider before buying a communication and task management solution

This post offers guidance on choosing a digital communication and task management platform. While it focuses on retail, the lessons could apply to any number of industries.

https://www.retailzipline.com/blog/12-questions-to-consider-before-buying-a-communications-and-task-management-solution

Innovative education for new generations: equity and relevance

Innovative, experiential approaches to education reduce inequities and produce work-ready students.

https://www.mymindsparklearning.org/blog-2/how-innovative-education-promotes-equity-in-stem-industry

New education techniques are creating work-ready students

Problem-based learning can produce a new generation that is work-ready and able to solve the issues of our world.

https://www.mymindsparklearning.org/blog-2/new-education-techniques-creating-work-ready-students

Hiring engineers during COVID-19: Take it remote, and make it equitable

Technology allows organizations to continue hiring during social distancing. And front-end testing helps increase the diversity of applicants. That's important because it's been shown that the makeup of development teams can create (or prevent) bias in machine learning.

https://www.codility.com/blog/hiring-engineers-during-covid-19-take-it-remote-make-it-equitable/

Signs your construction management software isn't working for you

How to tell if your business has outgrown your current construction management software (and what you need instead)

https://www.sparkbusinessworks.com/blog/signs-construction-management-software-not-working

Just how unique is your truck delivery process

How technology can help you optimize routing and other factors that affect the efficiency of your supply chain

https://www.withvector.com/post/trucking-delivery-process

What is a transportation management system? TMS explained.

Features and benefits of a transportation management system

https://www.withvector.com/post/what-is-a-transportation-management-system

How the humble pallet made today's global economy possible

The history of how palletization revolutionized shipping

https://blog.48forty.com/blog/how-pallets-made-todays-global-economy-possible

7 benefits of custom construction management software

How custom software can help your construction company cut costs and improve profits

https://www.sparkbusinessworks.com/blog/7-benefits-of-custom-construction-management-software

Construction management software for builders and contractors

Describes how construction management software can help builders and contractors with things like scheduling, automation, etc.

https://www.sparkbusinessworks.com/blog/construction-management-software-for-builders-and-contractors

While thet world is on pause, get your own content in order

For organizations that don't feel right publishing promotional content while so many people and businesses are struggling with the effects of the COVID-19, consider taking the time to update your own content. There's more to do than you may think!

https://pattipodnar.com/while-the-world-is-on-pause-get-your-own-content-in-order/

Experience

Partner

Content strategy and development across a wide range of verticals

Company: Podnar Consulting, LLC

I worked there from 10/2013 until now

Content I Write

Recommendations

Creative, fast, and professional

Patti has been a great addition to the nDash community. She's an extremely versatile writer, with experience in a broad range of industries, and is able to quickly break down complex topics into clear, compelling prose. I'm very thankful for her contributions, and would highly recommend her to any brand seeking a professional writer and storyteller.

Michael Brown, nDash.co