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nDash Writer Profile for Patti Podnar

Patti Podnar

Headline

Creating business magic by aligning your goals with your customers' pain points

About Me

I'm a Copyblogger-certified content marketer and have been writing longer than I care to think about. (Let's just say that my first "real" writing job involved a computer with green letters on a black screen.)  My ghostwritten work has appeared in numerous publications, including:

Today, I'm thrilled to combine that first love with my other passion: business. My priority is to make sure that the content I write accomplishes your goals. If you're not sure what you want your content to accomplish, I help with that, too. That's why, before I start an assignment for you, I may ask what you want people to do, think, or feel after reading it.

Because the fundamentals of business and marketing (creating interest and awareness, solving pain points, creating new customers through education, etc.) hold true for almost all businesses, I'm comfortable writing for many different industries. 

Wondering if you need an industry expert rather than a writing/business expert?

It depends on your audience. If you're writing for people who do, finance, or regulate what you do, you may prefer an industry expert. If you're writing for people who will (hopefully!) buy what you do, you need an expert in business and marketing. That's what I do.  

Have questions?

I'm always happy to have a chat before starting a project and, if we work together, will do what it takes to make sure you're happy.


Find me at www.pattipodnar.com, or follow me on Twitter at @PodnarWriting.

Copyblogger Certified Content Marketer


Industries I Write About

Construction

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Facilities Services

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Online Publishing

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Warehousing

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Writing & Editing

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Telecommunications

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Supermarkets

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Retail

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Professional Training

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Maritime

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Logistics & Supply Chain

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Industrial Automation

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Human Resources

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Computer & Network Security

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Automotive

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Online Publishing

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Building Materials

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Management Consulting

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Internet

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Computer Software

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Leisure & Travel

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My Writing Samples

How Freelancers Can Help Your Agency Scale Up While Staying Agile

nDash blog

http://www.ndash.co/blog/how-freelancers-can-help-your-agency-scale-up-while-staying-agile

How an Oil Change Can Keep Your Car's Pistons Running Smoothly

Mr. Clean Carwash blog

http://www.mrcleancarwash.com/blog/pristine-pistons-how-an-oil-change-can-keep-your-car-engines-pistons-running-smoothly/

Get More Beauty Sleep: Time-Saving Tricks for Cold Winter Mornings

Ecotools blog

https://ecotools.com/blog/2015/01/28/get-more-beauty-sleep-time-saving-tricks-for-cold-winter-mornings

The Little Red Ribbon That Was Heard Around the World

Hello Humankindness

https://hellohumankindness.org/story/the-little-red-ribbon-that-was-heard-around-the-world/

Designing for Human Behavior in Fire Safety

SmokeGuard blog

https://smokeguard.com/blog/2018/june/04/designing-for-human-behavior-fire-safety-considerations

Help Me Save My Space: Building Atriums

Kirei blog

https://kireiusa.com/blog/help-me-fix-my-space-open-atriums

Remodeling with the Future in Mind: Aging in Place

Rollex blog

https://www.rollex.com/blog/remodeling-with-the-future-in-mind-aging-in-place/

What QA Managers Wish Agents Knew about Monitoring

Scorebuddy blog

https://blog.scorebuddyqa.com/us/what-quality-assurance-managers-wish-agents-knew-about-monitoring

Why is it So Damn Hard to Get an AOC from a PCI Provider?

Proofport blog

https://www.proofport.com/blog/why-is-it-so-damn-hard-to-get-aoc-from-pci-provider

Detailing: a Car Wash on Hyperdrive

Mr. Clean Carwash blog

https://www.mrcleancarwash.com/blog/detailing-a-car-wash-on-hyperdrive/

Designing for Disaster Protection and Storm Proofing

Tips for homeowners

http://foxblocks.com/designing-disaster-protection-storm-proof-homes/

Supporting Government Green Initiatives with ICF Construction

Environmental benefits of ICF blocks

http://foxblocks.com/supporting-green-initiatives-government-icf-construction/

Designing Homes for Aging in Place

What architects and designers can do to help the aging population continue to live in their homes

http://foxblocks.com/designing-homes-aging-place/

Teens, Tech, and Money: Getting Rid of those Mystery Charges

Tools to help parents gain control of things like subscriptions that renew automatically, small charges that add up, etc.

https://50ishwithafullnest.com/teens-tech-and-money-gaining-control-of-those-mystery-charges/

Addressing Parental Concerns When Marketing Technology to Children

Parents and child development experts worry about the effect technology is having on children's brains. What can tech marketers do to address those concern?

http://www.pattipodnar.com/addressing-parental-concerns-when-marketing-technology-for-kids/

Your Roadmap to an Easier, Faster Steel Siding Installation

Tips for installing steel siding

https://www.rollex.com/blog/your-roadmap-to-an-easier-faster-steel-siding-installation/

Personalization vs. Privacy: How to Make the Case for Consent

New privacy regulations require that marketers obtain consent from their audience before sending marketing messages. How do you make the case for consent?

https://www.ndash.co/blog/personalization-vs-privacy-how-to-make-the-case-for-consent

How to Have Difficult Conversations with Call Center Agents

Tips for coaching employees on improving their performance

https://blog.scorebuddyqa.com/us/how-to-have-difficult-conversations-with-call-center-agents

Overcoming Egress Challenges in Your Building Design

Guidance on how architects and designers can design buildings to shorten evacuation time

https://smokeguard.com/blog/2018/august/06/overcoming-egress-challenges-in-your-building-design

Smoke and Fire Safety Solutions for Elevators

How architects and designers can maximize elevator safety while minimizing the loss of space

https://smokeguard.com/blog/2018/september/25/specifying-for-safety-flexible-solutions-for-elevators-in-your-space

Designing for Longevity: Strategies for Commercial Buildings

How architects and designers can develop commercial buildings that can serve a variety of future occupants with different needs

https://nydreeflooring.com/2018/07/24/designing-for-longevity-strategies-for-commercial-design

Budgeting for Acoustics in Your Next Design Project

The importance of acoustics in employee satisfaction and performance

https://kireiusa.com/blog/budgeting-for-acoustics-in-your-next-design-project

Helping Clients Budget: Looking at LIfe-Cycle Cost

Encouraging "efficiency by design" by helping clients understand life-cycle costs

https://nydreeflooring.com/2018/06/29/helping-clients-budget-looking-life-cycle-costs

Flexible Design: Ensuring More Successful Office Spaces

How to design work spaces that can flex with the employers' needs

https://kireiusa.com/blog/flexible-design-ensuring-more-successful-office-spaces

What Content Marketers Need to Know about the GDPR

An overview of what the EU's GDPR regulations mean for US marketers

https://smokeguard.com/blog/2018/june/04/designing-for-human-behavior-fire-safety-considerations

They Said to Do What? Things You Think Are True

Taking a second look at accepted best practices

http://www.pattipodnar.com/content-marketing-best-practices-the-things-you-think-are-true/

Growing Your Email List in a GDPR World

What the GDPR rules mean for time-honored list-building tactics

http://www.pattipodnar.com/what-you-need-to-know-today-about-growing-your-email-list-in-a-gdpr-world/

What You Need to Know about User-Generated Content

User-Generated Content (UGC) is extremely effective, but it also comes with some pretty big risks

http://www.pattipodnar.com/what-you-need-to-know-now-about-user-generated-content/

Three Surprising Ways Your Website Might Be Guilty of Illegal Content

As the internet becomes more regulated, many websites are violating laws that didn't even exist just a few years ago.

http://www.pattipodnar.com/3-surprising-ways-your-content-may-be-illegal/

Content Marketing: Should Solopreneurs Guest Post?

Guest posting is an accepted best practice for building your brand. But is it worth it for solopreneurs?

http://www.pattipodnar.com/content-marketing-solopreneur-guest-posting/

How to Do Content Marketing for Solopreneurs

For solopreneurs, cost-effective content marketing means ignoring some best practices in favor of doing what works

http://www.pattipodnar.com/content-marketing-solopreneur/

6 Surprising Ways Gated Content Can Hurt Your Business

Why gated content is another one of those best practices that may have passed its prime.

http://www.pattipodnar.com/6-surprising-ways-gated-content-can-hurt-business/

The Real Reason Employees Aren't Sharing Your Content

While many companies realize the value of their employees' social capital, few have achieved real success when it comes to getting employees to participate. The real reason why? Your content isn't relevant to their networks. But there are some things you can do to overcome that.

http://www.pattipodnar.com/real-reason-employees-arent-sharing-content/

The Curse of Knowledge: How It Could Be Undermining Your Content Strategy

"The curse of knowledge" is what happens when you forget what you didn't know before you were an expert. When you're targeting people at the top of the funnel, make sure you're not talking over their heads.

http://www.pattipodnar.com/small-business-content-marketing/

How to Rock a Facebook Contest or Giveaway

Advice for running a successful contest or giveaway on Facebook, as well as a few precautions.

https://blog.woobox.com/2019/08/how-to-rock-a-facebook-comments-contest-or-giveaway/

Experience

Partner

Content strategy and development across a wide range of verticals

Company: Podnar Consulting, LLC

I worked there from 10/2013 until now

Content I Write

Recommendations

Creative, fast, and professional

Patti has been a great addition to the nDash community. She's an extremely versatile writer, with experience in a broad range of industries, and is able to quickly break down complex topics into clear, compelling prose. I'm very thankful for her contributions, and would highly recommend her to any brand seeking a professional writer and storyteller.

Michael Brown, nDash.co