nDash.co is a content creation platform that provides brands and agencies with access to the world's top freelance writers.

nDash Writer Profile for Patti Podnar

Patti Podnar

Headline

Creating business magic by aligning your goals with your customers' pain points

About Me

I'm a Copyblogger-certified content marketer and have been writing longer than I care to think about. (Let's just say that my first "real" writing job involved a computer with green letters on a black screen.)  Today, I'm thrilled to combine that first love with my other passion: business. My priority is to make sure that the content I write accomplishes your goals. If you're not sure what you want your content to accomplish, I help with that, too. That's why, before I start an assignment for you, I may ask what you want people to do, think, or feel after reading it.

Because the fundamentals of business and marketing (creating interest and awareness, solving pain points, creating new customers through education, etc.) hold true for almost all businesses, I'm comfortable writing for many different industries. 

Wondering if you need an industry expert rather than a writing/business expert?

It depends on your audience. If you're writing for people who do, finance, or regulate what you do, you may prefer an industry expert. If you're writing for people who will (hopefully!) buy what you do, you need an expert in business and marketing. That's what I do.  

Have questions?

I'm always happy to have a chat before starting a project and, if we work together, will do what it takes to make sure you're happy.


Find me at www.pattipodnar.com, or follow me on Twitter at @PodnarWriting.

Copyblogger Certified Content Marketer

Industries I Write About

Construction

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Facilities Services

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Online Publishing

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Warehousing

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Writing & Editing

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Telecommunications

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Supermarkets

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Retail

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Professional Training

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Maritime

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Logistics & Supply Chain

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Industrial Automation

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Human Resources

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Computer & Network Security

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Automotive

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Online Publishing

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Building Materials

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Management Consulting

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Internet

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Computer Software

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Leisure & Travel

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My Writing Samples

How Freelancers Can Help Your Agency Scale Up While Staying Agile

nDash blog

http://www.ndash.co/blog/how-freelancers-can-help-your-agency-scale-up-while-staying-agile

How an Oil Change Can Keep Your Car's Pistons Running Smoothly

Mr. Clean Carwash blog

http://www.mrcleancarwash.com/blog/pristine-pistons-how-an-oil-change-can-keep-your-car-engines-pistons-running-smoothly/

Get More Beauty Sleep: Time-Saving Tricks for Cold Winter Mornings

Ecotools blog

https://ecotools.com/blog/2015/01/28/get-more-beauty-sleep-time-saving-tricks-for-cold-winter-mornings

The Little Red Ribbon That Was Heard Around the World

Hello Humankindness

https://hellohumankindness.org/story/the-little-red-ribbon-that-was-heard-around-the-world/

Designing for Human Behavior in Fire Safety

SmokeGuard blog

https://smokeguard.com/blog/2018/june/04/designing-for-human-behavior-fire-safety-considerations

Help Me Save My Space: Building Atriums

Kirei blog

https://kireiusa.com/blog/help-me-fix-my-space-open-atriums

Remodeling with the Future in Mind: Aging in Place

Rollex blog

https://www.rollex.com/blog/remodeling-with-the-future-in-mind-aging-in-place/

What QA Managers Wish Agents Knew about Monitoring

Scorebuddy blog

https://blog.scorebuddyqa.com/us/what-quality-assurance-managers-wish-agents-knew-about-monitoring

Why is it So Damn Hard to Get an AOC from a PCI Provider?

Proofport blog

https://www.proofport.com/blog/why-is-it-so-damn-hard-to-get-aoc-from-pci-provider

Detailing: a Car Wash on Hyperdrive

Mr. Clean Carwash blog

https://www.mrcleancarwash.com/blog/detailing-a-car-wash-on-hyperdrive/

Designing for Disaster Protection and Storm Proofing

Tips for homeowners

http://foxblocks.com/designing-disaster-protection-storm-proof-homes/

Supporting Government Green Initiatives with ICF Construction

Environmental benefits of ICF blocks

http://foxblocks.com/supporting-green-initiatives-government-icf-construction/

Designing Homes for Aging in Place

What architects and designers can do to help the aging population continue to live in their homes

http://foxblocks.com/designing-homes-aging-place/

Teens, Tech, and Money: Getting Rid of those Mystery Charges

Tools to help parents gain control of things like subscriptions that renew automatically, small charges that add up, etc.

https://50ishwithafullnest.com/teens-tech-and-money-gaining-control-of-those-mystery-charges/

Addressing Parental Concerns When Marketing Technology to Children

Parents and child development experts worry about the effect technology is having on children's brains. What can tech marketers do to address those concern?

http://www.pattipodnar.com/addressing-parental-concerns-when-marketing-technology-for-kids/

Your Roadmap to an Easier, Faster Steel Siding Installation

Tips for installing steel siding

https://www.rollex.com/blog/your-roadmap-to-an-easier-faster-steel-siding-installation/

Personalization vs. Privacy: How to Make the Case for Consent

New privacy regulations require that marketers obtain consent from their audience before sending marketing messages. How do you make the case for consent?

https://www.ndash.co/blog/personalization-vs-privacy-how-to-make-the-case-for-consent

How to Have Difficult Conversations with Call Center Agents

Tips for coaching employees on improving their performance

https://blog.scorebuddyqa.com/us/how-to-have-difficult-conversations-with-call-center-agents

Overcoming Egress Challenges in Your Building Design

Guidance on how architects and designers can design buildings to shorten evacuation time

https://smokeguard.com/blog/2018/august/06/overcoming-egress-challenges-in-your-building-design

Smoke and Fire Safety Solutions for Elevators

How architects and designers can maximize elevator safety while minimizing the loss of space

https://smokeguard.com/blog/2018/september/25/specifying-for-safety-flexible-solutions-for-elevators-in-your-space

Designing for Longevity: Strategies for Commercial Buildings

How architects and designers can develop commercial buildings that can serve a variety of future occupants with different needs

https://nydreeflooring.com/2018/07/24/designing-for-longevity-strategies-for-commercial-design

Budgeting for Acoustics in Your Next Design Project

The importance of acoustics in employee satisfaction and performance

https://kireiusa.com/blog/budgeting-for-acoustics-in-your-next-design-project

Helping Clients Budget: Looking at LIfe-Cycle Cost

Encouraging "efficiency by design" by helping clients understand life-cycle costs

https://nydreeflooring.com/2018/06/29/helping-clients-budget-looking-life-cycle-costs

Flexible Design: Ensuring More Successful Office Spaces

How to design work spaces that can flex with the employers' needs

https://kireiusa.com/blog/flexible-design-ensuring-more-successful-office-spaces

What Content Marketers Need to Know about the GDPR

An overview of what the EU's GDPR regulations mean for US marketers

https://smokeguard.com/blog/2018/june/04/designing-for-human-behavior-fire-safety-considerations

They Said to Do What? Things You Think Are True

Taking a second look at accepted best practices

http://www.pattipodnar.com/content-marketing-best-practices-the-things-you-think-are-true/

Growing Your Email List in a GDPR World

What the GDPR rules mean for time-honored list-building tactics

http://www.pattipodnar.com/what-you-need-to-know-today-about-growing-your-email-list-in-a-gdpr-world/

What You Need to Know about User-Generated Content

User-Generated Content (UGC) is extremely effective, but it also comes with some pretty big risks

http://www.pattipodnar.com/what-you-need-to-know-now-about-user-generated-content/

Three Surprising Ways Your Website Might Be Guilty of Illegal Content

As the internet becomes more regulated, many websites are violating laws that didn't even exist just a few years ago.

http://www.pattipodnar.com/3-surprising-ways-your-content-may-be-illegal/

Content Marketing: Should Solopreneurs Guest Post?

Guest posting is an accepted best practice for building your brand. But is it worth it for solopreneurs?

http://www.pattipodnar.com/content-marketing-solopreneur-guest-posting/

How to Do Content Marketing for Solopreneurs

For solopreneurs, cost-effective content marketing means ignoring some best practices in favor of doing what works

http://www.pattipodnar.com/content-marketing-solopreneur/

6 Surprising Ways Gated Content Can Hurt Your Business

Why gated content is another one of those best practices that may have passed its prime.

http://www.pattipodnar.com/6-surprising-ways-gated-content-can-hurt-business/

The Real Reason Employees Aren't Sharing Your Content

While many companies realize the value of their employees' social capital, few have achieved real success when it comes to getting employees to participate. The real reason why? Your content isn't relevant to their networks. But there are some things you can do to overcome that.

http://www.pattipodnar.com/real-reason-employees-arent-sharing-content/

The Curse of Knowledge: How It Could Be Undermining Your Content Strategy

"The curse of knowledge" is what happens when you forget what you didn't know before you were an expert. When you're targeting people at the top of the funnel, make sure you're not talking over their heads.

http://www.pattipodnar.com/small-business-content-marketing/

Experience

Owner

Content strategy and development across a wide range of verticals

Company: Podnar Content Strategy and Development

I worked there from 10/2013 until now

Content I Write

Ideas and Pitches I Wrote

Is ghostwriting ethical?

Is it deceiving your readers to put your name on an article you didn't actually write yourself, even if it fully reflects your knowledge and views? Is it fair to the writer?

Content type: Blog Post

Keywords: content, marketing, ghostwriting

Links:

X Things Your Content Writer Wishes You Knew

I'd like to explore some of the issues that could be completely avoided by open communication. The blog post would be based on the post below (from my own blog), but would, of course, be a complete rewrite with some new points added.

Content type: Blog Post

Keywords: content, marketing, writing, writer, freelance

Links:

Top X OSHA Violations

Discuss the OSHA regulations that are most commonly violated in the roofing/construction industry, provide supporting data, and offer suggestions for improvement.

Content type: Blog Post

Keywords: roofing, construction, OSHA

Links:

The Business of Weight Loss

Compare and contrast the major weight loss programs (Weight Watchers, Jenny Craig, etc.): what and how they charge, which weight-loss principles they're based on, etc.

Content type: Blog Post

Keywords: weight loss, health, wellness, nutrition

Links:

Inside Scoop: nDash's Most Successful Pitches -- and How to Build on Their Success

Highlight some nDash pitches that have been successful (can be anonymous), contrast with some that have not been successful (also anonymous, and we could even use some of mine), and offer tips on writing the type of pitch that is proving to be the most successful on nDash. (I would, of course, have to interview Mike or Tim.)

Content type: Blog Post

Keywords: pitch, writing, content, client, outsource, freelance, nDash

Links:

Rooftop Walkways: How to Talk to Your Customers

Explain why rooftop walkways are important and where they need to go.

Content type: Blog Post

Keywords: rooftop, roof, walkway, construction, rooftop supports

Links:

What to Do When You Fail an OSHA Inspection

Explain what contractors/owners need to do immediately when they fail an OSHA inspection.

Content type: Blog Post

Keywords: OSHA, roof, contractor, safety, rooftop

Links:

From Procurement to Strategy: Taking a Seat at the Table

Explore the ways in which supply chain departments are beginning to shape company strategy rather than just executing it.

Content type: Blog Post

Keywords: logistics, supply chain, procurement, warehousing, strategy

Links:

What's Touching Your Food?

What chemicals can be used in food packaging? Explore the regulations and requirements for everything from what type of packaging can be used to what type of ink can be used for labeling. Do a deeper dive if needed on more controversial chemicals/compounds.

Content type: Blog Post

Keywords: safety, wellness, FDA, commercial food packaging

Links:

Are your survey results worthless?

One of the most difficult things about writing survey questions -- and the source of many errors -- is writing questions that ask only one thing. For example, if you ask, "I don't buy Brand A because of Reason B," an "agree" answer is pretty reliable. The problem arises with "disagree" answers -- you won't know if the respondent chose "disagree" because they do buy Brand A, or because they don't buy it for a different reason. I'd like to explore this aspect of writing questions.

Content type: Blog Post

Keywords: research, survey, questions, content, data

Links:

Xylitol: Common...and Deadly

I'd like to cover the dangers of xylitol poison, why it can be so deadly, where it's found (gum, toothpaste, etc.), and what to do if you think your dog has consumed some.

Content type: Article

Keywords: dog, pet, canine, health, poisoning, xylitol

Links:

Procurement in the age of IoT: What skills do tomorrow's managers need?

Explore how the IoT will transform supply chain and how that will affect the optimal skill set for applicants.

Content type: Blog Post

Keywords: supply chain, procurement, staffing, IoT, applicants

Links:

The Last Mile: Finding the Candidate Who Will Make It Shine

Explain the "last mile problem," explore possible solutions, and then take a look at the type of candidate most likely to deliver those solutions.

Content type: Blog Post

Keywords: supply chain, last mile, candidate, applicant, recruiting, staffing

Links:

Can the IoT Solve the Last Mile Challenge?

"The last mile" is usually the most costly, least efficient part of the distribution journey. What is the potential for the Internet of Things to deliver significant improvements?

Content type: Blog Post

Keywords: logistics, supply chain, distribution, warehousing, IoT, Internet of Things, the last mile

Links:

Condos 101: What First-Time Buyers Need to Know

The last thing first-time buyers want is to be taken by surprise after their purchase. This blog post would cover the most important things people need to know before buying: association rules, association monthly fees, association rules, renters' insurance vs. building insurance, what the condo owner is responsible for vs. what the building owner/association are responsible for, etc. The point would not be to discourage people from buying condos but to help them feel confident in the decision.

Content type: Blog Post

Keywords: condo, homeowner, home buying, real estate, condominium

Links:

How to Vet Your Sources

Quality content starts with quality sources. I'd like to cover tips on finding those sources: Where are the best places to look for high-quality, authoritative sources? How do you recognize a source's hidden bias? What do you do if you find exactly the snippet of information you need, but you aren't sure trust the source?

Content type: Blog Post

Keywords: writing, content, research, sources

Links:

How to Craft a Winning Application for Open Assignments

We've covered how to write a pitch, but I haven't seen anything on how to submit an application for open assignments. What information to include, what to say, how and whether to follow up, etc. (This would obviously require a short Skype chat). We could also do a separate post on the opposite angle: how brands can select the best applicant for an assignment.

Content type: Blog Post

Keywords: application, pitch

Links:

The industrial IoT: You've got the data, but do you know what to do with it?

The industrial IoT will produce an avalanche of data, with a single turbine engine producing as much as 1 million data points per hour. The key to industrial automation will be a process for identifying information that's both relevant and actionable rather than getting distracted by data that, while eye-opening, doesn't merit being at the top of the to-do list. How do managers sort it all out?

Content type: Blog Post

Keywords: IoT, industrial internet, data, automation

Links:

What the Industrial IoT Means for Regulated Shipments

The industrial IoT is set to have a huge impact on regulated shipments like food, medicine, and electronics. What will those impacts look like, and what opportunities do they represent for logistics organizations?

Content type: Blog Post

Keywords: IoT, industrial internet, automation, shipping, regulation

Links:

Customers Are the Ones Who'll Shape IoT security

Just as Google shapes internet standards by things like giving SERP preference to mobile-friendly sites, business consumers can shape IoT security by setting relevant requirements in their procurement policies (after all, no one wants to be the company whose data was hacked via a coffeemaker). Just as websites scrambled to optimize for mobile, IoT brands will have to accommodate consumer demands for security.

Content type: Blog Post

Keywords: IoT, Internet of Things, Industrial Internet, Security, Big Data, Business, PCI

Links:

When Your Content Goes Viral...for the Wrong Reasons

Start by describing a few marketing messages that have created a negative buzz (or uproar) and then describe steps to correct the problem and minimize the damage.

Content type: Blog Post

Keywords: marketing, content, viral, misstep

Links:

Post-Purchase Changes That Can De-Value Your Home

People often make home-buying decisions based on things like schools, local government, open areas, etc. But schools are rezoned, suburban areas are incorporated, and big-box retailers build on the wooded acreage behind you. This post would take a look at several home-buying priorities and give buyers tips for determining how likely those things are to change.

Content type: Blog Post

Links:

The REAL Reason Employees Aren't Sharing Your Content

Employee engagement can have a huge impact on the success of your content. And yet most brands are far from satisfied with their employees' role in content distribution. They blame everything from not knowing they're supposed to share to barriers that make sharing too difficult. What what's the *real* reason employees don't share your content? Because it seems weird and spammy. Here's how to fix it.

Content type: Blog Post

Keywords: social,sharing,content,employee engagement

Links:

What to Do When You Fail an OSHA Inspection

Explain what contractors/owners need to do immediately when they fail an OSHA inspection.

Content type: Blog Post

Keywords: OSHA, roof, contractor, safety, rooftop

Links:

Different Markets Require Different Processes

One of the biggest challenges for SMBs that have successfully served enterprises is to expand their reach to other SMBs. Enterprises support high cost-of-acquisition processes because the revenue for each customer is also high. Succeeding with SMBs -- which produce lower revenue -- means evolving processes that acquire and serve those customers at lower costs. How do you do that?

Content type: Blog Post

Links:

What brands wish content writers knew

Writers tend to approach their work as an art form -- where a beautifully written piece of content exists primarily to be admired as such. What a lot of writers don't understand is that they're selling a product their customer will use in a specific way. Outsourcing content creation would go a lot more smoothly if more writers understood some basic truths of business.

Content type: Blog Post

Keywords: content,writing,outsource,marketing,business

Links:

The one mistake that can invalidate your marketing survey

Enterprise-level organizations have survey question creation down to a science -- literally. SMBs, on the other hand, don't always have access to that level of expertise. So they do it in-house -- which can work out just great. But there's one mistake that will make it all a huge waste of time and effort. What is it, and how do you avoid it?

Content type: Blog Post

Keywords: market,market research,survey,outsource,smb

Links:

The Industrial Internet: How the Connected Devices You Depend on Could Be Your Undoing

Manufacturers are becoming more and more dependent on "smart" technology, as it drastically increases efficiencies while reducing both costs and cycle times. Unfortunately, too many manufacturers forget about all of that connected equipment when it comes to security protocols. And that can turn into a big problem.

Content type: Blog Post

Keywords: data security,IoT,industrial internet

Links:

HIPAA and PCI: What's the difference?

Explore the similarities and differences between HIPAA requirements and PCI DSS requirements, then conclude with advice for health care providers on how to be compliant.

Content type: Blog Post

Keywords: HIPAA,PCI DSS

Links:

What managers wish agents knew about monitoring

Agents are more accepting of monitoring when they understand the business reasons behind measurements that might otherwise seem random and irrelevant. Explore some factors that are monitored/measured and explain why they're important.

Content type: Blog Post

Keywords: call center,quality assurance

Links:

Compliance Blunders You Don't Know You're Making

Explore some of the "not-so-obvious" compliance issues.

Content type: Blog Post

Links:

What Agents Wish You Knew About Monitoring

Explore the reasons monitoring can cause apprehension among agents and provide tips on how to defuse that apprehension and get the agents on board.

Content type: Blog Post

Keywords: call center,quality assurance

Links:

The 3 a.m. phone call..

The phone rings in the middle of the night...your crew is needed to mitigate a roof collapse, catastrophic leak, etc. What are some of the things you need to know before you get to work? (safety hazards, business priorities, etc.)

Content type: Blog Post

Links:

Why Facility Managers Need a Friend in IT

From lightbulbs to thermostats, IoT technology is a great way for facility managers to control usage and costs. But there's a catch: Connected devices present security vulnerabilities, as one college found out when it was hacked through its lightbulbs. Facility managers need to talk to IT about the best ways to take advantage of the IoT without putting critical company data at risk.

Content type: Blog Post

Links:

Why you should take your Facilities Manager to lunch

The facilities management sector is enthusiastically embracing IoT technology to maximize efficiency and control costs. But it may have never occurred to them that those connected devices might have a backdoor connection to critical company data.

Content type: Blog Post

Links:

Safety Tips for Road Warriors

When you're on your home turf, any break in your routine is going to stand out. If you were in a car accident for example, your neighbors might notice your dog howling to be let out. When you're on the road, though, that built-in safety net might not be there. What precautions can you put in place to alert your loved ones and get help in an emergency?

Content type: Blog Post

Links:

What to do with Fido when you'll be living in temporary quarters

Long-term assignments can be tough on families, but due to rules and regulations, it can be really tough on the family dog. What are some things pet parents should think about before moving into temporary housing in another city -- or even another country? (vaccinations, quarantines, dog-friendly cities like the Pacific Northwest, etc.)

Content type: Blog Post

Links:

Industry or profession: Which audience takes primacy?

It's well known that different industries have preferred styles and common jargon. However, marketing pros are marketing pros whether they work for an accounting firm or a production studio. Same goes for HR, legal, etc. When you're target a specific profession in a specific industry, who do you write for?

Content type: Blog Post

Links:

Study up on local laws before you travel abroad

One risk of traveling abroad -- especially on a long-term posting -- is that you could break a law you never would have dreamed existed. In Germany, for instance, it's illegal to run out of gas on the Autobahn. What are some examples of laws that would illustrate the importance of being prepared, and where can you go to learn?

Content type: Blog Post

Links:

How to Convince Top-Notch Writers to Work for Your Brand

Let's face it: The best writers aren't going to write for a penny a word. But assuming your budget allows you to offer a rate that's good but not stellar, what are some other things you can do to tip the scales in your favor?

Content type: Blog Post

Links:

What really matters when vetting a content writer?

There's a lot of advice out there about how to hire a good writer, but most of it is pretty generic -- primarily focusing on industry experience, which is often completely irrelevant. Some of it is good, but some of the things the "experts" tell you are important....really aren't important at all. And "important" means something different for everyone. How do you decide what really matters when hiring a writer, and how do you go about finding a writer who meets those needs?

Content type: Blog Post

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The Fine Line Between Cosmetics and Drugs

Where is the line between a cosmetic and a drug, and what does that line mean in terms of regulation? What marketers need to know to be in compliance.

Content type: Blog Post

Links:

The Politics of Writing

It would be great if getting approval on content -- whether internally or from clients -- were as simple as following the rules of grammar. Unfortunately, politics often play a starring role. From stakeholders who feel like they have to make changes just to show they were there to SMEs who disagree on major points, how can writers navigate workplace politics?

Content type: Blog Post

Links:

What you don't know about roofing safety can hurt you

Start with some statistics about roofing accidents and then delve into some of the not-so-obvious OSHA regulations. Many people, for instance, are surprised to learn the minimum height at which OSHA requires fall protection.

Content type: Blog Post

Links:

Why the IoT Needs a Permanent Spot in the C-suite

Companies everywhere are jumping on the IoT bandwagon, but many are doing it as an ad hoc tactic rather than using the IoT as a catalyst for transforming strategic business processes. From security to customer service, the IoT should have a seat at every strategic planning discussion.

Content type: Blog Post

Links:

What does food terminology really mean?

Navigating a grocery store can be overwhelming, especially when you're trying to shop healthy. From "organic" to "natural" to "gluten-free," what do the labels mean? Which are meaningful, and which are nonsense (such as promoting something as "gluten-free" that is always gluten-free)?

Content type: Blog Post

Links:

Plan B: How quickly could you adjust if your primary supplier couldn't fulfill your order?

Using a single vendor can help you negotiate better pricing, but what happens when that vendor can't do the job? What are some contingency planning strategies you can have in your back pocket to avoid empty shelves?

Content type: Blog Post

Links:

Can an Editorial Calendar and Agility Really Get Along?

Having an editorial calendar is widely accepted as a content marketing best practice. And, from a strategic perspective, it makes sense to know where you're going and what you're trying to accomplish. But does that necessarily mean nailing down every topic a year in advance? How can you respond to timely topics without trashing your editorial calendar?

Content type: Blog Post

Keywords: advertising,marketing,editorial calendar,agility,content

Links:

OSHA and Summer Weather

Which OSHA regulations come into focus as temperatures soar, and what can you do to be compliant?

Content type: Blog Post

Links:

Get Ready: Complaints about Your Building's Temperature are about to Start

Summer is on the way (and, in some places, it's already arrived). Facility managers can quickly come to dread summer. For one thing, some people are always too cold. And then there are the people who are always too hot. What can facility managers say to their customers to offset complaints (wear a sweater, explain the limited ability to close the gap between outside temperature and inside temperature, etc.)?

Content type: Blog Post

Links:

Why Do Facility Managers Hate Private Parties?

Many companies consider allowing employees to use facilities after hours to be a valuable benefit. And they may be right. But there are also cons to be considered, such as extra labor, liability, etc. How can facility managers and the c-suite come up with a plan that works?

Content type: Blog Post

Keywords: facilities,facility management,facility managers

Links:

Consumers Want to Know: What's Touching My Food?

What does the FDA say about the materials that can come in direct contact with food? Are those the same issues that customers ask about? How can you reconcile the two priorities?

Content type: Blog Post

Links:

B2B Customers are People, Too

There's a misconception that every B2B customer wants content that gets straight to the point. And, while that's true in some cases, it's wise to remember that there's still a person on the other side of the keyboard. And people like stories. An engaging intro can work with B2B customers as well as B2C customers -- especially when they're shopping for something that's not very exciting (data sec, compliance, etc.)

Content type: Blog Post

Links:

X Surprising Things That Could Disrupt Your Supply Chain

Discuss some things that could cause an unexpected disruption in a supply chain. Currently, for example, automotive manufacturers are experiencing a shortage of bearings due to the fidget spinner fad.

Content type: Blog Post

Links:

Call Centers without Borders: The Challenges of a Global Economy

Mostl of today's call centers are based on a foundation of technology, automation, & data. While those things have increased efficiency exponentially, they also expose businesses to greater risks when operating across national boundaries. China and Russia, for example, don't allow their citizens' information to be stored on servers outside of their respective countries. What are some of the things call centers that operate internationally should think about, and where do they go for answers?

Content type: Blog Post

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How to prepare your new home for spring storrms

This post would target new owners of pre-owned homes who might not be aware of the preventive maintenance an older home needs before storm season.

Content type: Blog Post

Links:

Profitable lead generation: Do the math

Many sales prices were developed for high-dollar customers. When businesses try to use those same expensive sales processes on customers with lower revenue potential, profit margin drops quickly. What are some things SMBs can do to streamline their sales processes?

Content type: Blog Post

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Secrets to nDash Success for Brands

Similar to posts we've done for writers, but from the brands' perspective. Could be one post or a series covering everything from reasonable pricing to content briefs, response times, feedback, etc.

Content type: Blog Post

Links:

Who do you think you're talking to?

Businesses in the industrial/manufacturing sector have any number of audiences: prospective customers, customers' customers, residents of the communities in which they operate, environmental groups, lobbying groups, etc. Not all of those audiences are likely to buy from you, but they can certainly influence factors that affect your business. How do you prioritize?

Content type: Blog Post

Links:

How to have the tough conversations with call center agents

Call center quality assurance is about more than call monitoring. The real work begins when you use the results of that monitoring to coach agents on how to improve. That sort of "coaching" isn't always welcome, and how you deliver the message can make a huge difference.

Content type: Blog Post

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Be careful what you reward

Incentives can provide powerful motivation, but they can also have unintended consequences. Incentivizing employees based on the average number of calls completed per hour could cause employees to rush through calls without solving the problem. Incentivizing employees based on the number of problems resolved on the first call could discouraging them from doing research and asking for help when they need it. Before you decide what to incentivize, it's important to consider what could go wrong.

Content type: Blog Post

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Should you make the switch to single-source?

Single-source procurement has its advantages, particularly for larger businesses. Primarily, it gives you a lot of clout when it comes to pricing, allowances, and other factors in purchasing negotiations. But there are drawbacks, too. How do you decide if it's worth it?

Content type: Blog Post

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X Cheap (but common) Tactics that Destroy Trust

Some people will fall for anything, as evidenced by how often posts about the dangers of accepting a friend request are shared. However, most consumers are savvier than businesses give them credit for. What are the most common -- and most dangerous -- content missteps that destroy customer trust?

Content type: Blog Post

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Does your local marketing use local triggers?

Local marketing is the new catchphrase, but it means different things to different people. Local marketing isn't just about marketing to people in a certain geographical radius. It's also about identifying and acting on local triggers -- like the weather. How can small businesses work local triggers into their local marketing plan?

Content type: Blog Post

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How to Vet Quality Sources

Any experienced writer knows that you can easily find a source that backs up just about any argument you want to make. But what's the scope of your responsibility -- both to your client and the readers? And how to you go about rating a source on things like accuracy and/or objectivity?

Content type: Blog Post

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Is linkbuilding worth it? (and how to decide)

There's a lot of extremely detailed linkbuilding advice out there, much of which culminates in telling you to email people who have authored similar topics and convincing them to link to you instead of their current sources. But is it really worth all that effort, and how can you decide?

Content type: Blog Post

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You never know when the day before is the day before

From storms to earthquakes, tragedy can strike anywhere at anytime, often turning an entire region-upside down. Do you have a response plan in place? Whether it's supporting/extracting employees in temporary corporate housing or moving permanent employees into such housing, what's your plan for employee productivity and business continuity?

Content type: Blog Post

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The Potential and the Challenges of Unstructured Data

Explore what unstructured data is and why it's so valuable to marketers; offer suggestions on how it can be effectively implemented

Content type: Blog Post

Keywords: marketing, analytics, data

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Top 10 Things People Forget to Do When They Move

What are some of the most common and/or most important things people don't think about when planning a move? Actionable with a humorous spin..

Content type: Blog Post

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Crisis communication: Don't make things worse

Social media has enabled businesses to engage the public during a crisis more easily than ever before. But that ease leads to mistakes, as former speed bumps no longer apply. What are the most common mistakes companies make?

Content type: Blog Post

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Your facilities may be the gold standard for ADA compliance...but what about your website?

Most people think of ADA in terms of physical accessibility: parking spaces, width of doorways, elevators, etc. But did you know that your web content must be accessible, too?

Content type: Blog Post

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What "air warrior" veterans do before they travel abroad

Passport? Check. Visa? Check. But seasoned international travelers have learned a few other survival tips. From setting your phone up for international service to getting recommended vaccinations, what do the pros know that first-time international travelers might not?

Content type: Blog Post

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The opportunities you miss when you forget that your customers are real people

Your request for ideas mentioned specific use-cases...which I don''t have. But I have some great ideas for potential use-cases tied in with the holiday them. As an example, my nephew is selling Cutco knives. He came by to do a "practice" presentation, and although he delivered the script well, it was focused on features rather than benefits. I suggested he target people who are dreading all the cooking leading up to the holidays, and how knives could help. I could provide a lot of those examples

Content type: Blog Post

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Why That Pushy Content Writer May Be Your Most Valuable Asset

Not everyone is a strategic marketing genius. Some companies ask for blog posts that have no clear business purpose. Others unintentionally request posts that would benefit their competitors by linking to their content as an example or resource. Some make implied guarantees that could come back to bite them. In those situations, a content writer who pesters you with questions and pushback could be your greatest asset.

Content type: Blog Post

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Do you have the right SEO strategy but the wrong keywords?

It's an easy mistake to make: choosing industry-specific, professional keywords. But what if your customers have never heard of those terms? (Example: Someone who has heard that major data privacy regulation is on the way but has never heard of GDPR.) SEO is important, but it has to be words that fit with your customers' knowledge level and position in the funnel.

Content type: Blog Post

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Hiring Writers: X Interview Questions That Tell You Absolutely Nothing Important

Critique some of the "best practice" questions for interviewing writers, explain why they don't add value, and suggest replacements. It would be similar to an article from my blog that I've linked to below.

Content type: Blog Post

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Could you improve your candidates' success rate by teaching them to ask this one question?

Most of the "how-to" advice directed at job candidates focuses on how to answer questions. Even when we remind candidates to ask questions, we rarely tell them which questions to ask -- probably because the questions would vary so much by industry, function, etc. But what if there were a single, high-impact question that all candidates could use when it's their turn to ask questions?

Content type: Blog Post

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How Do Your Market Luxury Goods When Capitalism and Consumerism are under Attack?

Unabashed consumerism is getting a bad rap these days. How do you market luxury goods to consumers who might be worried about being seen as too materialistic?

Content type: Blog Post

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What your over-50 candidates have in common with Millennials

Millennial job candidates are known for waiting for just the right opportunity rather than jumping at the first offer. A growing number of older workers are doing the same, seeing the tech revolution as an opportunity rather than a threat. After all, somebody has to know the basics. How do you convince them that their expertise in business fundamentals will be adequately valued?

Content type: Blog Post

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What to do when your display coolers fail

Display coolers send a powerful message to customers. For one thing, customers rely on those cases for a quick, visual "menu" of what's available. In addition, the cleanliness and orderliness of the display cases says a lot about you and how you run your business. So what do you do when you arrive at work and discover that those refrigerated cases are no longer refrigerated?

Content type: Blog Post

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How integrated communications can help you navigate a special event crisis

We live in an age where many people feel that anything can happen at any moment. Most of the time, events are, well...uneventful. But when something does go wrong, reliable communication between planners, responders, and attendees can drastically reduce the potential for tragedy.

Content type: Blog Post

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Various -- see below

Hi, thanks for the request! There are so many possibilities (depending on where you are in your lifecycle) that it might be better to have a quick conversation. The first thing that came to my mind would fall under the category of "recruiting" your first executives: why them, why now, why ExecTable, what to expect, etc. We could also do some conversation-starter articles, presenting common challenges and soliciting input. I'd be happy to talk to clarify your goals.

Content type: Blog Post

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How landscape architecture can help city planners meet millennials where they are

Millennials long for urban life, but many are priced out of the market, finding themselves, by necessity, living too far away from the urban center. Landscape architects can bring the feel of the urban center to them by designing walkable public spaces that foster a sense of community.

Content type: Blog Post

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The role of social psychology in landscape architecture

Vibrant, sustainable public spaces thrive only when they're an integral part of the community in which they exist. That's why it's important for landscape architects understand how and why people move within a given space.

Content type: Blog Post

Keywords: landscape architecture,urban spaces,urban living

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How to get your writer to think like a business mogul

You hire writers because they have skills you don't when it comes to things like grammar, punctuation, etc. But what happens when a writer loses sight of the big picture? Each piece of content has (or should have) a business purpose other than getting an A+.

Content type: Blog Post

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Counterintuitive Advice on Top-of-the-Funnel Idea Generation

Most advice on idea generation centers around keyword research, trending topics, etc. But, like a lot of content advice, it applies primarily to sites whose revenue comes from ads (and, therefore, eyeballs). It's different when you're selling a product or service, especially if your target audience is at the top of the sales funnel. They may have never even heard of the keywords your research reveals. What do people search for when they don't know what they need?

Content type: Blog Post

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X Reasons to Outsource Content Marketing

This blog post would address some of the best reasons to outsource -- one of which would be "the curse of knowledge." Sometimes outsiders can see obvious gaps invisible to experts on the product/service/company.

Content type: Blog Post

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How your roof affects your summer energy bills

Discuss some of the latest information in roofing technology as it pertains to energy efficiency.

Content type: Blog Post

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It's true: The American's with Disabilities Act applies to your web sites, not just your buildings

Many small businesses have no idea that there are accessibility requirements for their online: What you need to know now

Content type: Blog Post

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How to create content your sales team will actually use

There tend to be a number of disconnects between Marketing and Sales. One of them is a matter of topic and timing. The latest blog or social media post may not be relevant to the pain points of a client Sales is trying to land, and content designed to address the client's pain points may not be on the editorial calendar. The solution is evergreen content created in a collaborative effort between sales and marketing.

Content type: Blog Post

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Here come the party poopers: Customer engagement and digital regulations

The internet is becoming increasingly regulated (especially for businesses that operate across national borders), when it comes to privacy, security, transparency, etc. This article would cover some of the things employees who engage customers via social media platforms, apps, websites, etc., need to know to keep their employers out of hot water.

Content type: Blog Post

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Top 10 Things People Forget to Do When They Move

What are some of the most common and/or most important things people don't think about when planning a move? Actionable with a humorous spin..

Content type: Blog Post

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Getting to the Why

One of the main reasons content marketing misses the mark is a lack of focus on the purpose. Generating traffic is great for social stats, but there's no tangible benefit unless some of that traffic converts. What's the key to writing content that has a purpose?

Content type: Blog Post

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How to prepare your new home for spring storrms

This post would target new owners of pre-owned homes who might not be aware of the preventive maintenance an older home needs before storm season.

Content type: Blog Post

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X things I wish I had known about managing my aging parents' finances.

My father passed away in November, but his dementia affected his ability to manage his financial affairs several years earlier -- long before I realized the extent of the problem: neglecting to file taxes or pay the premiums on his long-term care insurance, forgetting to file claims to his HRA account, discrepancies between who co-owned his accounts and who had POA...there are so many things I wish we would have done differently. I'd love to share these hard lesson

Content type: Blog Post

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How your business's digital presence redefines risk management

There's more to risk management than insuring your physical assets. Did you know, for example, that 60% of SMBs that are victims of a cyber attack close within six months? Or that the pending GDPR regulation implements fines of up to 4% of global annual sales? This piece would take a look at some of the bigger risks that are commonly overlooked by small companies.

Content type: Blog Post

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Should you pay more for energy-efficient upgrades?

Now that many of the federal tax incentives have expired, what factors might motivate buyers to pay more for a "green" home? This post would explore things like local tax incentives, lower energy bills, health benefits, social capital, etc.

Content type: Blog Post

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What the GDPR means for marketing as we know it

The EU's GDPR legislation goes into effect May 25. And it doesn't just affect the EU: U.S. companies who have data on even one EU citizen are bound by it, too. And that upends some of the pillars of marketing as we know it, such as collecting emails for gated content and using them for future marketing emails.

Content type: Blog Post

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Best sustainable roof options for your commercial building

Sustainability is a rising trend in commercial construction. While there are often bottom-line benefits, such as lower energy costs, customer perception is a driving factor. Younger consumers, in particular, expect environmental responsibility from the companies they do business with. So what are the best sustainable roofing options for your commercial building, and what benefits do they offer building owners in addition to the good PR?

Content type: Blog Post

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Best roofing options for homeowners who value durability

Durability is becoming a priority for an increasing number of homeowners, whether they live in a storm-prone area or plan to age in place and want to leave their children a home of value. What roofing materials are best for homeowners who prize durability, and what other factors should they consider?

Content type: Blog Post

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How to Triage a Leaky Roof

Anyone who has raised children knows how stressful it can be when you're trying to decide whether your child can wait until morning to see the pediatrician, or needs to go to the ER right now! What if that happens to your roof? How to tell the difference between a minor roof leak and one that constitutes an emergency that requires immediate professional help.

Content type: Blog Post

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Investing in a Generational Home

Whether you call it universal design, aging in place, or designing for the generations, today's buyers want a home that will meet their family's needs for generations to come. From accessibility features that look like natural design elements to rooms designed for flexible uses, homes that are an investment in the future are becoming increasingly popular.

Content type: Blog Post

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Employee advocacy: Balancing risk vs. opportunity

Employee advocacy, like UGC, can be a valuable social media tactic. And, like UGC, it carries risks. What factors do organizations need to address before launching a campaign to increase employee engagement with their social media initiatives?

Content type: Blog Post

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What does the GDPR mean for staffing and recruiting?

The GDPR will have significant impacts on recruitment and staffing practices, especially for businesses that source talent internationally. The GDPR will affect both the handling/processing of applicant data as well as things like automated decisions from applicant screening tools. What do organizations need to know?

Content type: Blog Post

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How your roof affects your summer energy bills

Discuss some of the latest information in roofing technology as it pertains to energy efficiency. (FYI: I've written a number of articles for you in the past; i think it was through Prose.)

Content type: Blog Post

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The "magic" question that inspires content that matters

I've found that many clients don't have a clear purpose in mind for a particular piece of content, even if they do have an overall content strategy. That's why I always start with, "What do you want people to do, think, or feel after reading this?" (NOTE: I have mentioned this frequently on my own blog, www.pattipodnar,com, but this would be a new, original piece.)

Content type: Blog Post

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GDPR idea request

Is there a better way to send a return message? I have no availability whatsoever this week (finishing up a draft of a book on digital policies for a client, coincidentally), and my family will be on vacation next week. Can your timeline accommodate that?

Content type: Blog Post

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Think your experience stands on its own? Not if your clients are looking toward the future.

No matter how experienced you are, that's in the past. Today's employers and customers are looking toward the future, whether that's sustainability initiatives in construction, privacy issues in data security, or the challenges multinational organizations face when it comes to navigating a mishmash of laws and regulations. Keeping an eye on what's coming next in your industry is more important than ever.

Content type: Blog Post

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How to identify "trends" with sticking power

There are always new trends in construction. But how do you find the balance between madly following every new trend and falling behind industry standards? This article will guide contractors through the decision-making process when it comes to deciding when and how to embrace industry changes.

Content type: Blog Post

Links:

Remodeling priorities for today's homeowners

Just as with any other industry, remodeling has its own trends. Today, those include sustainability (both in materials and in work processes), durability, adaptability (changing as the family's needs change, for example). What are the trends today's homeowners care about the most?

Content type: Blog Post

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How to choose your brand's superpowers.

Automotive manufacturers need to have a documented decision-making process when deciding which automated features to include in their vehicles, as well as the downstream decisions like where to put the controls, whether drivers should be able to override them, what, if anything, needs to change depending on the country where the vehicle will be sold or driven, etc. What are some of the most important criteria company executives should consider?

Content type: Blog Post

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What's the point of your content?

Businesses know they need content, but they're not always clear on the who, what, and why. Explore 3 questions to help them focus each piece of content.

Content type: Blog Post

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Are you talking to the right audience?

SMBs often unintentionally talk to the wrong audience -- either to the wrong people altogether or the right people at wrong stage of the sales funnel. In both cases, it often comes down to "the curse of knowledge." What is it, how can it harm your business, and how can you avoid it?

Content type: Blog Post

Links:

The subtle signs of dehydration

Dehydration is a common problem among the elderly, and it can manifest itself in both physical and psychological terms -- such as a seemingly sudden onset of dementia in a previously lucid patient. What caregivers need to know about preventing dehydration, recognizing the signs, and taking action.

Content type: Blog Post

Links:

Tips for Long-Distance Moves with a Special Needs Child

Parenting a special needs child requires an infrastructure of doctors, schools (and sometimes lawyers), support groups, etc. This post would cover things parents can do ahead of time to make the transition easier.

Content type: Blog Post

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Links vs. Mentions: What you need to know

Brands have invested a lot of money and time into link-building. Now, Google and other search engines are incorporating non-linked "mentions" into their SERPs. This post would cover what that means for brands and include tips on how to use the trend to their advantage.

Content type: Blog Post

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The important role detail hygienists play in detecting the subtle signs of Sjogren's Syndrome.

Sjogren's Syndrome, an autoimmune disease that attacks the body's moisture-producing glands, can have a devastating impact on dental health (I should know; I just spent $30K getting every tooth in my mouth crowned). This article would highlight some of the signs dental hygienists should look for as well as what to do with that information (asking questions, suggesting the dentist make a referral, etc.).

Content type: Blog Post

Links:

Remodeling priorities for today's homeowners

Just as with any other industry, remodeling has its own trends. Today, those include sustainability (both in materials and in work processes), durability, adaptability (changing as the family's needs change, for example). What are the trends today's homeowners care about the most?

Content type: Blog Post

Links:

Think your experience stands on its own? Not if your clients are looking toward the future.

No matter how experienced you are, that's in the past. Today's employers and customers are looking toward the future, whether that's sustainability initiatives in construction, privacy issues in data security, or the challenges multinational organizations face when it comes to navigating a mishmash of laws and regulations. Keeping an eye on what's coming next in your industry is more important than ever.

Content type: Blog Post

Links:

Best sustainable roof options for your commercial building

Sustainability is a rising trend in commercial construction. While there are often bottom-line benefits, such as lower energy costs, customer perception is a driving factor. Younger consumers, in particular, expect environmental responsibility from the companies they do business with. So what are the best sustainable roofing options for your commercial building, and what benefits do they offer building owners in addition to the good PR?

Content type: Blog Post

Links:

Best roofing options for homeowners who value durability

Durability is becoming a priority for an increasing number of homeowners, whether they live in a storm-prone area or plan to age in place and want to leave their children a home of value. What roofing materials are best for homeowners who prize durability, and what other factors should they consider?

Content type: Blog Post

Links:

How to Triage a Leaky Roof

Anyone who has raised children knows how stressful it can be when you're trying to decide whether your child can wait until morning to see the pediatrician, or needs to go to the ER right now! What if that happens to your roof? How to tell the difference between a minor roof leak and one that constitutes an emergency that requires immediate professional help.

Content type: Blog Post

Links:

How your business's digital presence redefines risk management

There's more to risk management than insuring your physical assets. Did you know, for example, that 60% of SMBs that are victims of a cyber attack close within six months? Or that the pending GDPR regulation implements fines of up to 4% of global annual sales? This piece would take a look at some of the bigger risks that are commonly overlooked by small companies.

Content type: Blog Post

Links:

What does the GDPR mean for staffing and recruiting?

The GDPR will have significant impacts on recruitment and staffing practices, especially for businesses that source talent internationally. The GDPR will affect both the handling/processing of applicant data as well as things like automated decisions from applicant screening tools. What do organizations need to know?

Content type: Blog Post

Links:

Investing in a Generational Home

Whether you call it universal design, aging in place, or designing for the generations, today's buyers want a home that will meet their family's needs for generations to come. From accessibility features that look like natural design elements to rooms designed for flexible uses, homes that are an investment in the future are becoming increasingly popular.

Content type: Blog Post

Links:

The 3 a.m. phone call..

The phone rings in the middle of the night...your crew is needed to mitigate a roof collapse, catastrophic leak, etc. What are some of the things you need to know before you get to work? (safety hazards, business priorities, etc.)

Content type: Blog Post

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The non-technical side of data security

Data security is about more than firewalls and breach mitigation. What are some of the human factors involved? (ie., writing down customer info because you're in a hurry, using default passwords, etc.)

Content type: Blog Post

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The non-technical side of data security

Data security is about more than firewalls and breach mitigation. What are some of the human factors involved? (ie., writing down customer info because you're in a hurry, using default passwords, etc.)

Content type: Blog Post

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Plan B: How quickly could you adjust if your primary supplier couldn't fulfill your order?

Using a single vendor can help you negotiate better pricing, but what happens when that vendor can't do the job? What are some contingency planning strategies you can have in your back pocket to avoid empty shelves?

Content type: Blog Post

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The single most important question you've never asked a prospective employer

There's one question job candidates can ask that lays the groundwork for defusing objections and moving forward. But most don't. What is the question, and why is it so powerful?

Content type: Blog Post

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The subtle signs of dehydration

Dehydration is a common problem among the elderly, and it can manifest itself in both physical and psychological terms -- such as a seemingly sudden onset of dementia in a previously lucid patient. What caregivers need to know about preventing dehydration, recognizing the signs, and taking action.

Content type: Blog Post

Links:

Safety Tips for Road Warriors

When you're on your home turf, any break in your routine is going to stand out. If you were in a car accident for example, your neighbors might notice your dog howling to be let out. When you're on the road, though, that built-in safety net might not be there. What precautions can you put in place to alert your loved ones and get help in an emergency?

Content type: Blog Post

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Why it's important to study up on local laws before you travel abroad

One risk of traveling abroad is that you could break a law you never would have dreamed existed. In Germany, for instance, it's illegal to run out of gas on the Autobahn. What are some other examples of laws that would enlighten travelers as to important it is to be prepared, and where should they go to educate themselves?

Content type: Blog Post

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The Business of Weight Loss

Weight and fitness are essential components of a healthy lifestyle, but they're also a business. When you compare the various offerings (Weight Watchers, Jenny Craig, etc.), how can you identify which characteristics are best for you and which are financially best for the company? (It's not bad for weight-loss companies to be profitable, but consumers should understand the various business models (how each makes money) and use that information to choose the best fit.

Content type: Blog Post

Keywords: weight loss, health, wellness, nutrition

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Hiring Writers: X Interview Questions That Tell You Absolutely Nothing

Critique some of the "best practice" questions for interviewing writers, explain why they don't add value, and suggest replacements.

Content type: Blog Post

Links:

X Cheap (but common) Tactics that Destroy Trust

Some people will fall for anything, as evidenced by how often posts about the dangers of accepting a friend request are shared. However, most consumers are savvier than businesses give them credit for. What are the most common -- and most dangerous -- content missteps that destroy customer trust?

Content type: Blog Post

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What you don't know about roofing safety can hurt you

Start with some statistics about roofing accidents and then delve into some of the not-so-obvious OSHA regulations. Many people, for instance, are surprised to learn the minimum height at which OSHA requires fall protection.

Content type: Blog Post

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Why the IoT Needs a Permanent Spot in the C-suite

Companies everywhere are jumping on the IoT bandwagon, but many are doing it as an ad hoc tactic rather than using the IoT as a catalyst for transforming strategic business processes. From security to customer service, the IoT should have a seat at every strategic planning discussion.

Content type: Blog Post

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The industrial IoT: You've got the data, but do you know what to do with it?

The industrial IoT will produce an avalanche of data, with a single turbine engine producing as much as 1 million data points per hour. The key to industrial automation will be a process for identifying information that's both relevant and actionable rather than getting distracted by data that, while eye-opening, doesn't merit being at the top of the to-do list. How do managers sort it all out?

Content type: Blog Post

Keywords: IoT, industrial internet, data, automation

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What the Industrial IoT Means for Regulated Shipments

The industrial IoT is set to have a huge impact on regulated shipments like food, medicine, and electronics. What will those impacts look like, and what opportunities do they represent for logistics organizations?

Content type: Blog Post

Keywords: IoT, industrial internet, automation, shipping, regulation

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Post-Purchase Changes That Can De-Value Your Home

People often make home-buying decisions based on things like schools, local government, open areas, etc. But schools are rezoned, suburban areas are incorporated, and big-box retailers build on the wooded acreage behind you. This post would take a look at several home-buying priorities and give buyers tips for determining how likely those things are to change.

Content type: Blog Post

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What's Touching Your Food?

What chemicals can be used in food packaging? Explore the regulations and requirements for everything from what type of packaging can be used to what type of ink can be used for labeling. Do a deeper dive if needed on more controversial chemicals/compounds.

Content type: Blog Post

Keywords: safety, wellness, FDA, commercial food packaging

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Top X OSHA Violations

Discuss the OSHA regulations that are most commonly violated in the roofing/construction industry, provide supporting data, and offer suggestions for improvement.

Content type: Blog Post

Keywords: roofing, construction, OSHA

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Condos 101: What First-Time Buyers Need to Know

The last thing first-time buyers want is to be taken by surprise after their purchase. This blog post would cover the most important things people need to know before buying: association rules, association monthly fees, association rules, renters' insurance vs. building insurance, what the condo owner is responsible for vs. what the building owner/association are responsible for, etc. The point would not be to discourage people from buying condos but to help them feel confident in the decision.

Content type: Blog Post

Keywords: condo, homeowner, home buying, real estate, condominium

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How to Vet Your Sources

Quality content starts with quality sources. I'd like to cover tips on finding those sources: Where are the best places to look for high-quality, authoritative sources? How do you recognize a source's hidden bias? What do you do if you find exactly the snippet of information you need, but you aren't sure trust the source?

Content type: Blog Post

Keywords: writing, content, research, sources

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You never know when the day before is the day before

From storms to earthquakes, tragedy can strike anywhere at anytime, often turning an entire region-upside down. Do you have a response plan in place? Whether it's supporting/extracting employees in temporary corporate housing or moving permanent employees into such housing, what's your plan for employee productivity and business continuity?

Content type: Blog Post

Links:

When assessing your business's risks and liabilities, are you properly considering your digital properties?

While having a digital presence is essential for most of today's businesses, all of that digital activity represents significant financial liability if you don't have the right policies in place (i.e., GDPR, accessibility, etc.). Which side of the ledger do your digital activities belong on?

Content type: Blog Post

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Tips for Long-Distance Moves with a Special Needs Child

Parenting a special needs child requires an infrastructure of doctors, schools (and sometimes lawyers), support groups, etc. This blog would offer suggestions and provide resources to make relocations easier for families with special needs.

Content type: Blog Post

Links:

Are you talking to the right audience?

SMBs often unintentionally talk to the wrong audience -- either to the wrong people altogether (such as people who do what they do rather than people who buy what they do) or the right people at wrong stage of the sales funnel. In both cases, it often comes down to "the curse of knowledge." What is it, how can it harm your business, and how can you avoid it?

Content type: Blog Post

Links:

How to identify "trends" with sticking power

There are always new trends in construction. But how do you find the balance between madly following every new trend and falling behind industry standards? This article will guide contractors through the decision-making process when it comes to deciding when and how to embrace industry changes.

Content type: Blog Post

Links:

How to Obtain IEP services for your child when you move to a different state

Not only can moving be emotionally disruptive to many special needs children, moving (especially to another state) can often mean starting from scratch when it comes to getting IEP services. While IDEA is a federal law, states have some leeway in how they interpret it. This white paper would guide families in obtaining IEP services as quickly as possible upon arriving in th

Content type: Whitepaper

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How to reduce your company's legal risk when it comes to marketing

Few countries other than the U.S. allow direct-to-consumer healthcare marketing. This post would cover some simple things your clients could do to protect themselves (say, for instance, if someone in the EU accessed marketing materials about a particular product).

Content type: Blog Post

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Does your group of influencers include digital nomads?

Digital nomads are a natural evolution of the digital age. Typically young, single, and with few obligations, they've realized they can work from anywhere and are doing exactly that: traveling the world while documenting their journey via blogs and social media platforms. How can you get them to notice and mention your brand, event, etc.?

Content type: Blog Post

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Catching that perfect shot...

Have you thought about offering footage of the "perfect shot" to golfers who are on the course while your drones are overhead? If that's a possibility, I'd love to write a blog post for golfers who make the proverbial "shot of a lifetime," encouraging them to see if the shot was captured by one of your drones.

Content type: Blog Post

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How to reduce your company's legal risk when it comes to marketing

Few countries other than the U.S. allow direct-to-consumer healthcare marketing. This post would cover some simple things your clients could do to protect themselves (say, for instance, if someone in the EU accessed marketing materials about a particular product).

Content type: Blog Post

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Employee advocacy: Balancing risk vs. opportunity

Employee advocacy, like UGC, can be a valuable social media tactic. And, like UGC, it carries risks. What factors do organizations need to address before launching a campaign to increase employee engagement with their social media initiatives?

Content type: Blog Post

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It's true: The American's with Disabilities Act applies to your web sites, not just your buildings

Many small businesses have no idea that there are accessibility requirements for digital properties: What you need to know now

Content type: Blog Post

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Should you pay more for energy-efficient upgrades?

Now that many of the federal tax incentives have expired, what factors might motivate buyers to pay more for a "green" home? This post would explore things like local tax incentives, lower energy bills, health benefits, social capital, etc.

Content type: Blog Post

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How to save the day when your display coolers fail

Display coolers send a powerful message to customers. For one thing, customers rely on those cases for a quick, visual "menu" of what's available. In addition, the cleanliness and orderliness of the display cases says a lot about you and how you run your business. So what do you do when you arrive at work and discover that those refrigerated cases are no longer refrigerated?

Content type: Blog Post

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How integrated communications can help you navigate a special event crisis

We live in an age where many people feel that anything can happen at any moment. Most of the time, events are, well...uneventful. But when something does go wrong, reliable communication between planners, responders, and attendees can drastically reduce the potential for tragedy.

Content type: Blog Post

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Counterintuitive Advice on Top-of-the-Funnel Idea Generation

Most advice on idea generation centers around keyword research, trending topics, etc. But, like a lot of content advice, it applies primarily to sites whose revenue comes from ads (and, therefore, eyeballs). It's different when you're selling a product or service, especially if your target audience is at the top of the sales funnel. They may have never even heard of the keywords your research reveals. What do people search for when they don't know what they need?

Content type: Blog Post

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X Reasons to Outsource Content Marketing

This blog post would address some of the best reasons to outsource -- one of which would be "the curse of knowledge." Sometimes outsiders can see obvious gaps invisible to experts on the product/service/company.

Content type: Blog Post

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When Your Content Goes Viral...for the Wrong Reasons

Start by describing a few marketing messages that have created a negative buzz (or uproar) and then describe various ways the brand could have approached and mitigated the crisis.

Content type: Blog Post

Keywords: marketing, content, viral, misstep

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How to create content your sales team will actually use

There tend to be a number of disconnects between Marketing and Sales. One of them is a matter of topic and timing. The latest blog or social media post may not be relevant to the pain points of a client Sales is trying to land, and content designed to address the client's pain points may not be on the editorial calendar. The solution is evergreen content created in a collaborative effort between sales and marketing.

Content type: Blog Post

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Getting to the Why

One of the main reasons content marketing misses the mark is a lack of focus on the purpose. Generating traffic is great for social stats, but there's no tangible benefit unless some of that traffic converts. What's the key to writing content that has a purpose?

Content type: Blog Post

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Crisis communication: Don't make things worse

Social media has enabled businesses to engage the public during a crisis more easily than ever before. But that ease leads to mistakes, as former speed bumps no longer apply. What are the most common mistakes companies make, and what policies can they put in place to prevent them?

Content type: Blog Post

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Do you have the right SEO strategy but the wrong keywords?

It's an easy mistake to make: choosing industry-specific, professional keywords. But what if your customers have never heard of those terms? (Example: Someone who has heard that major data privacy regulation is on the way but has never heard of GDPR.) SEO is important, but it has to be words that fit with your customers' knowledge level and position in the funnel.

Content type: Blog Post

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What does food terminology really mean?

Navigating a grocery store can be overwhelming, especially when you're trying to shop healthy. From "organic" to "natural" to "gluten-free," what do the labels mean? Which are meaningful, and which are nonsense (such as promoting something as "gluten-free" that is always gluten-free)?

Content type: Blog Post

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Call Centers without Borders: The Challenges of a Global Economy

Mostl of today's call centers are based on a foundation of technology, automation, & data. While those things have increased efficiency exponentially, they also expose businesses to greater risks when operating across national boundaries. China and Russia, for example, don't allow their citizens' information to be stored on servers outside of their respective countries. What are some of the things call centers that operate internationally should think about, and where do they go for answers?

Content type: Blog Post

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Different Markets Require Different Processes

One of the biggest challenges for businesses that have successfully served enterprises is to expand their reach to SMBs. Enterprises support high cost-of-acquisition processes because the revenue for each customer is also high. Succeeding with SMBs -- which produce lower revenue -- means evolving processes that acquire and serve those customers at lower costs. How do you do that?

Content type: Blog Post

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Rooftop Walkways: How to Talk to Your Customers

Explain why rooftop walkways are important and where they need to go.

Content type: Blog Post

Keywords: rooftop, roof, walkway, construction, rooftop supports

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Are your survey results worthless?

One of the most difficult things about writing survey questions -- and the source of many errors -- is writing questions that ask only one thing. For example, if you ask, "I don't buy Brand A because of Reason B," an "agree" answer is pretty reliable. The problem arises with "disagree" answers -- you won't know if the respondent chose "disagree" because they do buy Brand A, or because they don't buy it for a different reason. I'd like to explore this aspect of writing questions.

Content type: Blog Post

Keywords: research, survey, questions, content, data

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Should you make the switch to single-source?

Single-source procurement has its advantages, particularly for larger businesses. Primarily, it gives you a lot of clout when it comes to pricing, allowances, and other factors in purchasing negotiations. But there are drawbacks, too. How do you decide if it's worth it?

Content type: Blog Post

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How to Vet Quality Sources

Any experienced writer knows that you can easily find a source that backs up just about any argument you want to make. But what's the scope of your responsibility -- both to your client and the readers? And how to you go about rating a source on things like accuracy and/or objectivity?

Content type: Blog Post

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Is linkbuilding worth it? (and how to decide)

There's a lot of extremely detailed linkbuilding advice out there, much of which culminates in telling you to email people who have authored similar topics and convincing them to link to you instead of their current sources. But is it really worth all that, especially now that Google is talking about giving weight to "mentions" even if they don't have a link? Here are some questions to help you decide.

Content type: Blog Post

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What to do with Fido when you'll be living in temporary quarters

Long-term assignments can be tough on families, but due to rules and regulations, it can be really tough on the family dog. What are some things pet parents should think about before moving into temporary housing in another city -- or even another country? (vaccinations, quarantines, dog-friendly cities like the Pacific Northwest, etc.)

Content type: Blog Post

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Industry or profession: Which audience takes primacy?

It's well known that different industries have preferred styles and common jargon. However, marketing pros are marketing pros whether they work for an accounting firm or a production studio. Same goes for HR, legal, etc. How do you know when to target profession and when to target industry?

Content type: Blog Post

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Profitable lead generation: Do the math

Do you have clients who built their business on serving large corporations and are now trying to break into the small business market? Many SMBs desperately need experienced partners, but they don't generate the revenue necessary to support the long, complex sales processes that were developed to sell to enterprises. What can your clients do to streamline sales and marketing so they can be profitable serving SMBs?

Content type: Blog Post

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B2B clients are people, too

Every prospect has a buyer, purchasing agent, etc., who (believe it or not) is an actual person, with the same cares and concerns as everyone else. That's why the first step for connecting with a B2B prospect is to ask yourself, "What keeps them up at night?"

Content type: Blog Post

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Changing your market means changing your processes

Many companies that built their reputation on serving enterprise-level organizations are now trying to enter the SMB market. But they're discovering that their legacy sales processes -- including months of meetings and negotiations -- just don't work with SMBs. The potential revenue isn't enough to support the sales process. How can you evolve those processes to serve SMBS?

Content type: Blog Post

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The potential for IoT devices of all kinds is limited only by imagination -- and security

As 5G becomes more accessible, entrepreneurs and developers everywhere are thinking of new applications, ranging from coffee makers that let you speak your orders to ingestible devices that send information to your doctor. But each device is another opportunity for a security breach. If it can't be secured, consumers will reject it. Adopting security by design will be essential for the IoT to reach its full potential.

Content type: Blog Post

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The One Thing That Never Comes Up in the Conversation about Connected Vehicles

Plenty of people have a lot to say about the future of automotive connectivity: self-driving cars that are connected both to the local infrastructure and to surrounding vehicles, etc. But the average vehicle on American roads is 12 years old,. Couple that with better construction and Millennial frugality, and it'll be a long time before every card on the road is connected. What might things look like in the meantime?

Content type: Blog Post

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The One Thing That Never Comes Up in the Conversation about Connected Vehicles

Plenty of people have a lot to say about the future of automotive connectivity: self-driving cars that are connected both to the local infrastructure and to surrounding vehicles, etc. But the average vehicle on American roads is 12 years old,. Couple that with better construction and Millennial frugality, and it'll be a long time before every card on the road is connected. What might things look like in the meantime?

Content type: Blog Post

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The single most important question you've never asked a prospective employer

There's one question job candidates can ask that lays the groundwork for defusing objections and moving forward. But most don't. What is the question, and why is it so powerful?

Content type: Blog Post

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The important role detail hygienists play in detecting the subtle signs of Sjogren's Syndrome.

Sjogren's Syndrome, an autoimmune disease that attacks the body's moisture-producing glands, can have a devastating impact on dental health (I should know; I just spent $30K getting every tooth in my mouth crowned). This article would highlight some of the signs dental hygienists should look for as well as what to do with that information (asking questions, suggesting the dentist make a referral, etc.).

Content type: Blog Post

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Living like the Jetsons: The Ultimate Connected Home

This blog post would go beyond the general consumer market to explore cutting-edge IoT devices to make home life easier, more productive, and a lot more fun.

Content type: Blog Post

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How do you market ina global economy?

This would be a 10,000-foot-view of the many issues CEOs and CMOs must think about when marketing globally: country-specific regulations, localization, local customs, data security, where you place your servers, etc., with the conclusion being that they need documented digital policies that protect the company while supporting digital employees.

Content type: Blog Post

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Is your blog ADA compliant?

Many businesses have no idea that the Americans with Disability Act applies to digital spaces as well as to physical spaces. This blog post would cover what the risks are (penalties, lawsuits, etc.) and cover the first steps toward bringing your site into compliance.

Content type: Blog Post

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The next transformation in logistics and supply chain will be fueled by blockchain technology

Blockchain technology is a logistic company's dream: step-by-step proof and insight into every step from source to final destination. How can logistics organizations maximize the value-added potential of blockchain technology (and who's already doing it?)?

Content type: Blog Post

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Catching that perfect X

Your business customers are people first and have interests outside of your working relationship. How about a post on how they could use your drones for personal interests, like recording their golf game so they can review it later? Or for capturing adventures like cliff diving with better quality than that offered by devices like GoPro, which jostle around right along with the user? Drones could give users to proverbial birds-eye-view of their personal passion.

Content type: Blog Post

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Digital nomads: An untapped source for testimonials

Digital nomads are a natural evolution of the digital age. Typically young, single, and with few obligations, they've realized they can work from anywhere and are doing exactly that: traveling the world while documenting their journey via blogs and social media platforms. How can your clients get them to notice and mention their brand, event, etc.?

Content type: Blog Post

Links:

B2B clients are people, too

Every prospect has a buyer, purchasing agent, etc., who (believe it or not) is an actual person, with the same cares and concerns as everyone else. That's why the first step for connecting with a B2B prospect is to ask yourself, "What keeps them up at night?"

Content type: Blog Post

Links:

Changing your market means changing your processes

Many companies that built their reputation on serving enterprise-level organizations are now trying to enter the SMB market. But they're discovering that their legacy sales processes -- including months of meetings and negotiations -- just don't work with SMBs. The potential revenue isn't enough to support the sales process. How can you evolve those processes to serve SMBS?

Content type: Blog Post

Links:

The potential for IoT devices of all kinds is limited only by imagination -- and security

As 5G becomes more accessible, entrepreneurs and developers everywhere are thinking of new applications, ranging from coffee makers that let you speak your orders to ingestible devices that send information to your doctor. But each device is another opportunity for a security breach. If it can't be secured, consumers will reject it. Adopting security by design will be essential for the IoT to reach its full potential.

Content type: Blog Post

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The perfect bottle of wine is a work of art -- and technology

Explore how the Internet of Things is impacting the wine industry: a network of smart, connected sensors that not only detect, but react to, conditions from the vineyard to the wine cellar. And how the data collected will help vinters, over time, produce better wine at a lower cost.

Content type: Blog Post

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Overcoming the two main obstacles to your dream smart home: set-up and security

For all but the most tech-savvy homeowners, setting up smart home devices can be a challenge. And securing all of those devices is an even bigger job. This article would give tips on setup as well as on security (like changing the default login information, which most users never do).

Content type: Blog Post

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How the industrial IoT can put a dent in world hunger

From agricultural sensors that detect and react to growing conditions to a connected supply chain designed to minimize waste, the industrial IoT might just be our best weapon ever in fighting world hunger. Find out how.

Content type: Blog Post

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Digital transformation: Don't let the curse of knowledge rob you of opportunities

We're only in the beginning stages of digital transformation, a process that will offer unimaginable opportunities for tech companies. But many suffer from the same problem: the curse of knowledge. Having had success with enterprises, many are now targeting SMBs, and they're making the mistake of assuming that they know they need things like "third-party proof," when many have never heard the term. Tech companies will have more success if they meet SMBs where they are and help them learn.

Content type: Blog Post

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How to ease a recruit's worries about relocating with a special needs child

Not only can moving be emotionally disruptive to many special needs children, moving (especially to another state) can often mean starting from scratch when it comes to getting IEP services. While IDEA is a federal law, states have some leeway in how they interpret it. This purpose of this post would be to provide guidance for people considering an offer that requires relocation.

Content type: Blog Post

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The single most important question you've never asked a prospective employer

There's one question job candidates can ask that lays the groundwork for defusing objections and moving forward. But most don't. What is the question, and why is it so powerful?

Content type: Blog Post

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What procurement professionals need to know about compliance

Compliance requirements vary by industry and by nation. But if you're dealing with highly regulated products (food, pharmaceuticals, etc.) across national boundaries, maintaining compliance should be at the top of your to-do list. What are the most important things (first steps) you need to know?

Content type: Blog Post

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Many B2B tech startups make the same common mistake. Are you one of them?

In my experience, tech startups (both B2B and B2C) tend to make the same mistake: talking over their customers' heads, otherwise known as "the curse of knowledge." They aim at the top of the sales funnel but use terminology that prospective customers would be unlikely to know before they're at the decision-making stage. That's a lot of lost opportunity. This blog post would teach tech startups how to write for customers who don't yet know they need their services.

Content type: Blog Post

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Securing your connected home

Consumers love both the novelty and convenience of their smart homes, but most haven't given much thought to the security risks. This post would talk about how the connected home can be a secure home, starting with basic tips like changing default user names and passwords.

Content type: Blog Post

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Living like the Jetsons: The Ultimate Connected Home

This blog post would give realtors a basic knowledge of "smart homes" so that they can use connected devices from lightbulbs to refrigerators as selling points. beyond the general consumer market to explore cutting-edge IoT devices to make home life easier, more productive, and a lot more fun.

Content type: Blog Post

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What you need to know about sudden-onset dementia (and why it may be temporary)

Sudden onset -- or sudden worsening -- of dementia can be highly upsetting to families, especially if they've been putting off things like POA and HIPAA authorizations. But there's a good chance it's temporary, caused by one of three problems that can be easily corrected: a UTI, dehydration, or simply being in the hospital for another reason. This blog would provide families with the information they need to know before making decisions about sudden-onset dementia.

Content type: Blog Post

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When it comes to security, don't overlook the small things.

My son has high-functioning autism & a knack for computers. He's discovered several vulnerabilities in his district's system this semester. Most recently, he discovered a flaw in a nationwide platform: In lock down mode, he could still access his email, so he could have theoretically emailed himself test answers. I'd like to write a post about how security isn't just about hacking. In this case, the company had made a recent upgrade and nobody noticed the loophole.

Content type: Blog Post

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Digital nomads: An untapped source for testimonials

Digital nomads are a natural evolution of the digital age. Typically young, single, and with few obligations, they've realized they can work from anywhere and are doing exactly that: traveling the world while documenting their journey via blogs and social media platforms. How can your clients get them to notice and mention their brand, event, etc.?

Content type: Blog Post

Links: