nDash.co is a content creation platform that provides brands and agencies with access to the world's top freelance writers.

nDash Writer Profile for Joseph Salomon

Joseph Salomon

Headline

Because your business deserves engaging content!

About Me

Praise: 

"Joseph is an incredible writer who's capable of crafting really engaging copy! He really gets deep into the persona of the reader to write things that are extremely tailored for them. His experience is marketing and brand strategy is very valuable and something that makes him unique. " 

- Renat Gabitov, COO of CrowdTap 

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Joseph is a professional copywriter/business content creator with varied experience in a variety of industries. In addition to knowing how to write highly converting converting copy, Joseph has a ground level understanding of what keeps business owners and marketers up at night: brand strategy, growth hacking, content marketing, conversions, etc. He specializes in helping his clients find the best way to write the answers to their audiences' problems. 

His work has been featured on The Huffington Post, LifeHack, Ninja Outreach, 1031 Writing Studio, and Heart Behind Hustle Magazine. 

Connect with him today to see how great content can grow your business! 

Industries I Write About

Writing & Editing

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E-learning

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Health, Wellness & Fitness

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Human Resources

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Marketing & Advertising

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Leisure & Travel

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Information Technology & Services

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Apparel & Fashion

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Financial Services

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Cosmetics

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My Writing Samples

How would you like a 108% lift in sales?

This is a practical case study showing how certain copywriting techniques got a company a 108% lift in sales.

https://docs.google.com/document/d/12sitvn28TC3JVH5Kh7hP5-DtjPuq5vUIVHi8Or3K26E/edit?usp=sharing

How to write emails that people love reading.

A simple, proven, 3-step action plan on how to write emails that people love reading- even if you've never written an email before.

https://drive.google.com/open?id=0B39K48vTjeaiM3Azc00xaXVtMWs

How to invest in equity crowdfunding

Here's a conversational, witty piece discussing the ups and downs of equity crowdfunding.

https://docs.google.com/document/d/1JRxi1zbvm9s39APLL0aDZv-rtYfyhBYMhP7KRxJ2rUM/edit?usp=sharing

Experience

Content Creator and Creative Consultant

Creating engaging and tailored written content for various organizations. I also use my broad and unique background to provide the best creative business solutions for my clients. Building a solid client base with organizations like The University of Toronto, Merriam School of Music, LifeHack, and Heart Behind Hustle. I'm also the founder of the popular blog writeflo which shares useful content on careers, entrepreneurship, travel, and more!

Company: joesk.com

I worked there from 5/2013 until now

Brand Strategist and Bilingual Talent

-Creating compelling bilingual content fro brands like TD, Trojan, and Canadian Tire. -Managed all bilingual recruitment initiatives -Developed landing pages, visuals, and other copy for program rollout

Company: Diamond Integrated Marketing

I worked there from 8/2015 until 1/2016

Content I Write

Ideas and Pitches I Wrote

The biggest mistake you're making with content marketing and how to fix it

This post will highlight the importance of content marketing and the huge mistake that many companies make when writing content. It will look at the "speaking to many people" scenario and how that leaves so much money on the table for businesses.

Content type: Blog Post

Keywords: content marketing, marketing, brand strategy, writing, copywriting

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How to grow a brand organically- The Red bull effect

Showcasing the growth of brands like Red Bull and Starbucks through organic marketing methods like word of mouth. This is a testament to how brands can differentiate themselves in a world of loud, flashy messages and still have tremendous success.

Content type: Article

Keywords: marketing, social media, grassroots marketing

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How to grow a brand organically: The Red bull effect

A showcase of how some of the greatest brands today grew their following organically. I will cover topics such as grassroots marketing and being singular to show how brands like Red Bull and Starbucks are where they are today. I will also speak about what you can do as a brand to take your marketing to the next level.

Content type: Article

Keywords: marketing, grassroots, organic marketing, social media, brand campaigns

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5 reasons why Curacao is the carribean's best kept secret

A local and authentic experience focused article that will showcase the hidden gem that is Curacao. Chock full of recommendations and great insights, this conversationally written piece will have people booking their tickets to the most colourful Island in the Caribbean.

Content type: Article

Keywords: leisure, travel, marketing

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Culture Killers- How the wrong candidates can hurt your company and your pockets

This article will go in depth about key culture metrics when hiring candidates. It will highlight the importance of culture when looking to fill positions and how the wrong choices can affect the company. It will also show how to select great candidates that will give you a better ROI

Content type: Article

Keywords: culture, human reosurces, hiring, freelancing

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The 6 essentials tools necessary for your social media marketing

An in-depth article that will highlight the importance of the right tools for social media marketing and how to optimize them. Social Media Marketing is more than just dropping a link into Facebook and wishing for the best. It requires a plan. This article will showcase how to use social media like a master marketer.

Content type: Article

Keywords: social media marketing, marketing, social, conversions, copywriting, blogging

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Here's why you should get your kid some yoga mats.

The Yoga craze is well-known. You know, the valley girl who drinks kale smoothies and humble brags to her friends about how Vinyasa Yoga changed her life. Yoga can be incredibly important not just for adults but for kids as well. This article will showcase the benefits of getting young children into yoga early based on scientific backing. Benefits like mental breaks, fearlessness, and focus can be instilled early and can help young children grow tremendously.

Content type: Article

Keywords: yoga, health and wellness, mindfulness, exercise

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5 companies killing it with copywriting

Copywriting is such an underrated skill in marketing and many brands undervalue it's impact, focusing on Apple-like website simplicity and beautiful graphics. Although those things are important, mastering the written word can be the difference between legions of brand evangelists and fleeting customers.

Content type: Blog Post

Keywords: content marketing, marketing, brand strategy, writing, copywriting

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5 companies killing it with copywriting- How their success can help your business

Copywriting is such an underrated skill in marketing and many brands undervalue it's impact, focusing on Apple-like website simplicity and beautiful graphics. Although those things are important, mastering the written word can be the difference between legions of brand evangelists and fleeting customers.

Content type: Blog Post

Keywords: content marketing, marketing, brand strategy, writing, copywriting

Links:

7 must do things in Cartagena, Colombia

Cartagena is a city filled with so much culture, history, tons of fun activities to do. As a growing tourist destination in beautiful Colombia, it's easy to get lost in the crowd and get stuck doing "typical" tourist activities. Here's your guide to exploring Cartagena like a local and getting fully immersed in Colombian culture.

Content type: Blog Post

Keywords: travel, leisure, culture, exploration

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5 companies killing it with copywriting

Copywriting is such an underrated skill in marketing and many brands undervalue it's impact, focusing on Apple-like website simplicity and beautiful graphics. Although those things are important, mastering the written word can be the difference between legions of brand evangelists and fleeting customers.

Content type: Article

Keywords: copywriting, sales, conversions, writing, marketing, social

Links:

6 gap year programs you should know about

Gap years are becoming more and more popular and a great option for teens to develop their skills sets, gain confidence in themselves, and helps them with finding themselves. This blog would showcase amazing programs like AIESEC, HelpStay, and Helpx amongst others that are great options. It would speak on how to get involved, what teens should expect when joining, and what they will be getting out of them.

Content type: Blog Post

Keywords: marketing, travel and leisure, experience, volunteer, abroad

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the 5 best and unusual places to do a gap abroad

We all know about young people going to Australia, England, or New Zealand for gap year programs but there are other great countries where they can get fulfilling gap year experiences. This will highlight on safety, needs-to-know, and all the prep info you'll need.

Content type: Blog Post

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SEO this and SEO that...is it really important?

Alot of marketers get anxious when it comes to SEO and think that it is the holy grail of content. SEO is important but there are other equally important factors when it comes to content that marketers are sacrificing in the name of SEO.

Content type: Article

Keywords: SEO, marketing, content

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The non-slimy way to writing sizzling sales pages

Writing sales pages can seem like a nightmare for some business owners. "People don't like being sold to" is the common objection...and it's true. People don't like being sold to. They like being understood and offered practical solutions. This article will showcase how to understand the problem and write the solution for that 1 ideal customer...all without sounding like a repulsive, greasy, used car salesman.

Content type: Article

Keywords: copywriting, sales pages, advertising, marketing

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This is how freelancers get more recurring work than they can handle

Getting regular work as a freelancer can be tough and super time consuming. Using my own experience, I'll dive deep into the psychological barriers stopping freelancers from getting recurring work, I'll discuss the ONLY thing clients wants from you (and how you can master it), and some templates freelancers can copy and paste to see success in their business.

Content type: Article

Keywords: freelancing, marketing, content marketing, writing

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Use these 4 email copywriting tools to boost sales

Email marketing is easily one of the best ways to build a relationship with customers, nurture those relationships on a personal level, and drive more sales without feeling like a slimy salesman. I'll uncover 4 email copywriting tips that will increase trust, build relationships, and convert cold leads into buying customers. I'll discuss the "open loop" technique, the email social proof, and the "conversation" technique as my focal points to show how effective good email copywriting can be.

Content type: Blog Post

Keywords: copywriting, sales writing, small business, conversions, marketing

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Having employees with freelance gigs on the side is a great thing for you company

Many employers are fearful that employees doing something on the side is a threat to their organization. They're either fully committed to their day job (read: they expect them to not do anything else) or they're not and they should look elsewhere. This kind of ultimatum is what disengages employees. Companies actually benefit from employees who also have side gigs because it makes them more agile. I'll discuss 3 ways in which companies become more agile by encouraging entrepreneurship.

Content type: Article

Keywords: workplace culture, HR, consulting, freelancing

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PS: your copy could use this (the guide to perfecting the postcript)

After you sign off on an email, it's not time to call it quits and hit "send". There are incredible opportunities you're missing out on by not using the PS or misusing it. Whether you're reminding the reader of the link you mentioned in line 3 or sharing a testimonial, the PS is crucial. This post will break down the various uses of the PS for things like offering bonuses, case studies, and creating a sense of urgency in your copywriting.

Content type: Blog Post

Keywords: email marketing,copywriting,marketing,sales

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What if they refuse your offer? How to handle a last minute change of mind

You've found the perfect candidate and they're extremely happy to join your company and everything seems wrapped up. The candidate then turns around last minute to tell you they've accepted an offer elsewhere. What do you do? This post will provide some practical tips on how to deal with losing a surefire candidate at the last minute and how to prevent it happening next time (link to "make them an offer they cant refuse post)

Content type: Blog Post

Keywords: staffing,human resources,recruitment,consulting

Links:

The sales funnel that works (without the marketing mumbo jumbo)

Many companies neglect the power of an effective sales funnel and it's costing thousands, if not millions per year. Either they try to push the sale too early and come off sounding like that sleazy used car salesman nobody likes, or they just don't have one in place. This post will cover the main parts of an effective sales funnel and will provide templates on how to build a relationship, establish a relationship, and convert--all without sounding slimy.

Content type: Blog Post

Keywords: 1500

Links:

your sales funnel sucks and here's how to fix it

Many companies neglect the power of an effective sales funnel and it's costing thousands, if not millions per year. Either they try to push the sale too early and come off sounding like that sleazy used car salesman nobody likes, or they just don't have one in place. This post will cover the main parts of an effective sales funnel and will provide templates on how to build a relationship, establish a relationship, and convert--all without sounding slimy.

Content type: Blog Post

Keywords: marketing,email copywriting,copywriting,advertising,sales

Links:

your sales funnel is broken, here's how to fix it (email copy)

Many companies neglect the power of an effective sales funnel and it's costing thousands, if not millions per year. Either they try to push the sale too early and come off sounding like that sleazy used car salesman nobody likes, or they just don't have one in place. This post will cover the main parts of an effective sales funnel and will provide templates on how to build a relationship, establish a relationship, and convert--all without sounding slimy.

Content type: Blog Post

Keywords: email copywriting,sales funnel,marketing,sales

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Thee most effective ways to reduce employee onboarding cycles

We all know how unbelievably long the employee onboarding cycle can be. From filing out the paperwork to getting the right training, valuable time is wasted often because organizations are not equipped with the right knowledge, personnel, and processes to make the onboarding journey more efficient. This blog will discuss the best practices of onboarding and getting employees up to full speed in a more efficient way. It will touch on processes, personnel, and cost-efficient techniques that work!

Content type: Blog Post

Keywords: human resource management,human capital management

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5 reasons why curacao is the most underrated Caribbean island

A local and authentic experience focused article that will showcase the hidden gem that is Curacao. Chock full of recommendations and great insights, this conversationally written piece will have people booking their tickets to the most colourful Island in the Caribbean. It'll cover the restaurants, the nightlife, and the best places to stay to get the most of Curacao.

Content type: Blog Post

Keywords: travel,curacao,carribbean,experience

Links:

5 tools you can do to engineer a successful equity crowdfunding campaign

Growth, secured financing, and staying true to values. These are what the dreams of small business owners are made of. However, these cash strapped small businesses are often forced to go into debt and take out hefty loans from banks to continue operations. The alternative? Equity crowdfunding. This article will discuss how equity crowdfunding is empowering small businesses in the UK. It will also provide details of what these businesses can do to run a successful equity crowdfunding campaign.

Content type: Blog Post

Keywords: crowdfunding,small business,finance

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The branding secrets of today's top brands (use these while building your fashion line)

There's increasingly more pressure on fashion brands to be more socially responsible, culturally sensitive, and innovative . When you're starting out with your own line, it's more important than ever to have a strong brand. Consumers are spending their dollars a lot of more carefully and your branding could be the difference between having loyal brand evangelists or a failed fashion line. The following article will discuss the branding secrets of top clothing brands like Supreme and Nike.

Content type: Article

Keywords: clothing,fashion,branding

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How to master you credit score and build wealth (the step-by-step breakdown)

You always hear of the importance of credit score and blah blah blah. It can be difficult to understand all of that jargon and why it matters to you. In this article, you'll learn the small (but important) goals you can set up to raise your credit score and build wealth simultaneously. We'll cover the things that affect your credit score (like payment history and debt utilization ration), as well as how to raise and monitor your score.

Content type: Article

Keywords: personal finance,wealth,finance goals,financial

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how much it really costs to send your kids to college

College is expensive and as a parent, it's important to start saving early to give your child a debt-free college experience. In order to do this, you need a goal and a plan on how to do this. This article will breakdown the costs of college (in state, out of state, and private) and the steps you can do to hit those financial goals.

Content type: Blog Post

Keywords: personal finance,saving,investments,money management

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How to attract the right influencers to grow your business through influencer marketing .

Influencer marketing works. Leveraging a blogger or guru who happens to be in your niche with a larger or larger audience makes perfect sense. The trick is getting them on board, ensuring your brand sticks to it's values and to provide your readers with value. This article will include templates, best practices, and actionable tools for small agencies and marketers looking to see success with influencer marketing.

Content type: Blog Post

Keywords: influencer,marketing,business growth

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How biometrics and IoT will make banking easier in 2018

Banks have already been dabbling in IoT in 2017 and will ramp those efforts up in 2018. Bringing together biometrics and more proof of concept developments, we can expect to see an improvement in the overall customer experience. This article will go into detail about beacons, sensors, and various high-tech authentication methods banks are toying with to make the customer experience more personable and efficient.

Content type: Blog Post

Keywords: banking,AI,IoT,automation,customer experience,finance

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5 reasons to get a spa treatment..at home

Treating yourself to a spa day is always an excellent idea. You often feel more relaxed, rejuvenated, and empowered after one. What if you could make that experience even better by bringing the spa services to your front door? Getting a spa treatment at home allows you more privacy, more freedom with your schedule, and no commute (because who likes traffic anyways?) The following article will explore other benefits of in-home spa services.

Content type: Blog Post

Keywords: self-care,spa,mobile services,spa treatment

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Is your IT knowledge base up to scratch? Here's why it's important

No more putting customers on hold, no more "we'll call you right back", and no more annoying transfers. With a good knowledge base, the answers are right at the customers' hands. Having a well-organized knowledge base also helps your team because it saves time that would be otherwise lost on useless back and forth. This article will go into more benefits of having a solid knowledge base and how you can start creating or improving yours.

Content type: Blog Post

Keywords: knowledge base,IT,Cloud computing

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The consumer trends that are changing the way payments are being made

The rise of social media, online shopping, and fin-tech solutions are quickly changing the way consumers are shopping. Some of the emerging trends include: 1) Endless aisle: allowing consumers to order items, not in stock on mobile devices 2) click and collect: where the consumers pay for their items online and pick them up in-store. Mobile payments have become indispensable and will continue to gain traction. Google Pay and Apple Pay are just the beginning of the payment revolution.

Content type: Blog Post

Keywords: fin-tech,payment,mobile payments,banking,finance

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Is AI killing IT jobs?

We're coming into the age of super-intelligence and there's no doubt that AI will affect IT big time in 2018 and beyond. Does this mean that all IT jobs are in danger? How can you bridge the AI and human gap for your business? This article will discuss the ways CTOs and technical decision makers can embrace AI and use it to fuel a more efficient IT ecosystem. It will also dispell a lot of the sensationalism behind AI and the zero-sum game scenarios that many believe.

Content type: Blog Post

Keywords: IT,cloud computing,AI,Information technology

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the holy grail of writing highly converting emails (without being sales-y or spammy)

Underestimating the power of email is basically signing up to fail these days. Emails have become increasingly important for marketers, small business, owners, and freelancers alike. Even with all of these social media channels available, emails remains as the best place to build relationships. This post will break down a few key copywriting techniques like "the open loop" for subject lines, the "even-if" clause,

Content type: Blog Post

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5 ways to use Quora to drive traffic and conversions on your website

Quora is often known as the place to find answers to various things. For the savvy marketer, Quora is a place where you can build your brand authority rather quickly. Not only does Quora help you quickly become an authority, it also gives you valuable insights as to your customer's pressing problems. This article will highlight the best ways to use Quora including how to write a compelling bio, how to use SEM rush to find top questions, and how to answer and track answers.

Content type: Blog Post

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How AI is making politics more transparent

In a world riddled with fake news and fueled by sensationalism, it is getting increasingly difficult to tell the difference between what's real and what isn't. Luckily, we're entering the age of superintelligence where AI is helping to make things more transparent. Video transcriptions, electronic organization, and detailed search segmentation make it easier than ever to know which politician said what, where, and when.

Content type: Blog Post

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How voice interfaces wil affect marketing in 2018

Amazon and Google are the big players (like everywhere else) in the smart speakers market. With the expansion of smart speakers also comes a huge opportunity for marketers to create even more experiential and interactive campaigns. Smart speakers are becoming essential elements of parties and other social events. This creates an incredible opportunity for marketers to engage larger groups at the right times.

Content type: Blog Post

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Are your high schoolers seeing the purpose?

One of the main reasons high school students don't do well is lack of purpose and direction. Short-term goal fulfilment and "checking boxes" is often what high school curricula look like. Some of the things teachers and school administrators can do to give students a sense of purpose include: prioritizing internal motivation, increase collaboration, break out of the classroom for real-world experiences, and encouraging mentorship. Motivated minds and bodies lead to higher grades and passion.

Content type: Blog Post

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Selling without actually selling....the art of being helpful

One of the most thrown around phrases in sales and marketing is "provide value". What does it actually mean in practice? What does it actually mean for businesses in 2018? How can it help you sell without actually selling? In this article, you'll learn powerful ways to provide value ( and generated tons of leads) by using Google Calendar, Quora, and Twitter.

Content type: Blog Post

Keywords: marketing,sales,lead gen,twitter,quora,consultation

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The 3 surprising reasons why retailers struggle with omni channel payments

Brick and mortar retailers are finding it increasingly difficult to compete with the likes of Amazon and other online retailers for a variety of reasons. Other than convenience and competitive pricing, online retailers also offer a much easier and positive buying journey for the customer. This article will break the myths of the impossibility of omnichannel payment implementation, the belief that complete payment systems don't exist, and the belief that omnichannel payments are vulnerable.

Content type: Blog Post

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Influencer marketing works....here's how you can take advantage in 2018

Influencers often get a bad rap because these days, anyone with over 10K followers can be called an "influencer". When done right, influencer marketing can get you a cult-like following and positively influence your bottom line. Great influencers are great storytellers and work with brands who are aligned with their personal and business values. They often have the most engaged (and real) audiences. This article will discuss how you can create memorable campaigns by using influencers.

Content type: Blog Post

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Working on your freedom business while at a 9-5: The survival and practical guide

A lot of new entrepreneurs give up on their entrepreneurial pursuits because of "not having enough time", having focus, finding inspiration, and asking for help all while working a full-time, 9-5 job. Some think it's impossible and believe that those who have created multiple businesses while working full-time are creatures from another planet who somehow have more hours in a day than them. This post will break down the techniques and practical steps on how to find time to build your dream biz.

Content type: Blog Post

Keywords: entrepreneurship,online business,focus,productivity,passion,time management

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the holy grail of writing highly converting emails (without being sales-y or spammy)

Underestimating the power of email is basically signing up to fail these days. Emails have become increasingly important for marketers, small business, owners, and freelancers alike. Even with all of these social media channels available, emails remains as the best place to build relationships. This post will break down a few key copywriting techniques like "the open loop" for subject lines, the "even-if" clause, and the "outcome first" hook to predictably write emails that get clicked.

Content type: Blog Post

Keywords: copywriting,email marketing,marketing,sales

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The ultimate guide Buying a home after being rejected for a mortgage

If your home loan application gets turned down, it doesn't mean that you'll never be able to buy a home. There are many factors that determine if your application gets approved or not--factors like change in loan requirements, change in career (income deemed not enough), and negative hits to your credit can play a role in your application. If you got denied a home loan, you can 1) ask for a different type of loan (3% instead of 10), 2) clean up your credit report 3) talk to other lenders

Content type: Whitepaper

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