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nDash Writer Profile for Matt Volpi

Matt Volpi

Headline

Product Management & Marketing Consultant

About Me

I have been helping companies utilize technology to deliver innovative solutions and tell their stories to the market for 20 years. In that time I have created and grown developer platforms and communities for the No. 1 device manufacturer and No. 1 application platform at the time and forged strategic relationships with four major U.S. carriers (Verizon, Sprint, AT&T and BellSouth).

From delivering personalized sports scores and headlines to transforming how people shop for groceries to making waste and recycling collection a vastly more efficient and environmentally-friendly operation, I have helped develop and execute the vision for using wireless data to do everything.

As an experienced product executive with successful start-up and large company experiences, I am able to create and articulate concepts and work with all parties to bring them to market by utilizing strong marketing and communication skills. I am a collaborative and entrepreneurial leader not afraid to get my hands dirty to get the job done.

My domain expertise includes mobile technology, operational efficiency, digital media and advertising delivery and targeting, shopper marketing, retail technology and deployments, personalized content, education, waste & recycling, and web-based solutions.

Specialties: Product & marketing strategy, market research, presentations, content creation, strategic and tactical management, product management, pricing strategy, communications, product positioning, sales enablement, sales operations and support.

Industries I Write About

E-learning

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Information Technology & Services

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Internet

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Marketing & Advertising

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Market Research

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Computer & Network Security

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My Writing Samples

It’s 5pm Somewhere: Strategies to Run Operations Across Time Zones

Bylined piece for administrative professional web site Office Ninjas.

http://officeninjas.com/its-5pm-somewhere-5-strategies-to-run-operations-across-time-zones/

Quit Talking About Features & Start Talking About Benefits

Bylined thought leadership piece for HourlyNerd/Catalant

http://blog.gocatalant.com/quit-talking-about-features-start-talking-about-benefits/

Don’t Confuse Novelty with Innovation

Bylined thought leadership piece for HourlyNerd/Catalant

http://blog.gocatalant.com/dont-confuse-novelty-with-innovation/

5 Things The Walking Dead Can Teach Us About Business

Humorous business-focused listicle.

http://www.tovana.com/5-things-the-walking-dead-can-teach-us-about-business/

Six Questions You Should Be Asking Your Salespeople

Bylined business thought leadership piece for On Product Management

http://onproductmanagement.net/2014/07/29/six-questions-you-should-be-asking-your-salespeople/

Case Study: LYNX

Case study for intelligent waste management solution

https://www.dropbox.com/s/t3eof071poc0sgm/LYNX_case_study.pdf?dl=0

How to Be Customer-Centric at Scale

Ghostwritten piece for UserVoice corporate blog

https://community.uservoice.com/blog/how-to-be-customer-centric-at-scale/

Why Your Blog Needs More Than One Author

Bylined thought leadership piece for nDash blog

http://www.ndash.co/blog/why-your-blog-needs-more-than-one-writer

Experience

Senior Consultant

• Market research and strategy consulting engagements • Content creation and social media management • Survey design and analysis • Executive interviews and competitive analysis • Branding and collateral development • Sales and investment presentation creation • Clients in various industries including: software (PTC & UserVoice), education (NEASC & Concept), strategy consulting (Solutions Insights), IT services (CisCom Solutions), advertising (Mechanica), financial services (Citizens Financial Group & Cians Analytics), consumer marketing (Blog2Print), human resources services (ADP), sports marketing (Revolution Golf), and market research (IDC)

Company: Tovana Consulting

I worked there from 9/2013 until now

Content I Write

Ideas and Pitches I Wrote

Why You Need a Trigger-Happy Email Strategy

B2B companies are often missing out on lots of opportunities to proactively email customers and prospects based on a variety of "trigger events" in the customer journey. Identifying these moments, creating value-added emails and automating their trigger and delivery can amplify sales efforts without salespeople lifting a finger. This post will highlight the opportunity and give some guidelines, tips and examples of how to use triggered automated emails to increase sales.

Content type: Blog Post

Keywords: email marketing, customer journey, sales, content marketing

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One Time Does Not Fit All

Email marketing platforms let you designate when your marketing emails are sent and will let you adjust those blasts per time zone, but it's still your job to figure out the ideal time of day to send out a message. Using data from previous campaigns (and structuring new ones to fill in the gaps), you can optimize send times to drive up conversion rates for your CTAs.

Content type: Blog Post

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Go Big Data or Go Home

This post would talk about the opportunity for MSPs to help clients move their data warehousing to the cloud with Amazon Redshift and Google BigQuery.

Content type: Blog Post

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5 Questions MSPs Should Be Asking Their Clients That Have Nothing to Do with IT

This post would talk about the important of understanding customers' broader goals, hopes, fears and concerns instead of just talking tech so you can become a more strategic partner, identify new opportunities and make sure they're getting the best solutions, not just what they ask for.

Content type: Blog Post

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New Years Resolutions for MSPs

This post would be for December/January and point out things that MSPs should be doing to grow their business for the coming year.

Content type: Blog Post

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Why an Extra "S" Matters: The Difference Between MSPs and MSSPs

Just because these two acronyms are similar doesn't mean they mean the same thing. While Managed Service Providers (MSPs) are great for outsourcing your IT needs, Managed Security Service Providers (MSSPs) are uniquely qualified to tackle the complex and essential work of securing your data and infrastructure. This post will explain the difference and what characteristics you should look for when selecting an MSSP.

Content type: Blog Post

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Don't Put All Your MSP's Eggs in One Basket

To be price competitive and serve a broader market, MSPs need to offer and use multiple cloud service providers. This post will cover why that's the case and some basics on how to position that.

Content type: Blog Post

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Why You Should Let Your Employees Share Files via the Cloud (and How to Do It Securely)

Employees and customers are conditioned that sharing large files should be fast and simple thanks to freemium services like Dropbox and Google Drive. Making prospects, clients and partners use complicated secure FTP solutions creates unnecessary friction and barriers to closing deals and completing projects. This piece will explain why companies should embrace these solutions while ensuring that proper security protocols are being followed using Safe-T's secure cloud storage access solution.

Content type: Blog Post

Keywords: secure,cloud,storage,access,dropbox,box,google drive,sharing

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Leveraging Life Events for Proactive Financial Advice

There are milestone life events that trigger consumers to consider their financial positions, strategies and activities. A smart financial institution is proactively identifying customers who may experiencing one of these events and offers up financial products and advice that reaches consumers at this pivotal point in their financial future.

Content type: Blog Post

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Why You Should Constantly Be Talking With Your Kids About How Much Things Cost

Frequent and consistent discussion of things lays the groundwork for your child's financial education. It provides context so they actually know what to do with money when they get some and it builds a foundation where they understand that relatively similar items can cost vastly different amounts, whether it's a Kia vs. a Tesla or a convenience store coffee vs. a quad-shot venti mocha. This post will talk about why it's important and tips on how to get started introducing price literacy.

Content type: Blog Post

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Tips for Making the Most (Money) Out of Your Summer

When school's out for summer, your barn has multiple opportunities to bring in extra revenue and score some cheap (or free) labor during the longest days of the year. This post will discuss several ways to turn the summer into everyone's favorite season.

Content type: Blog Post

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Top 5 Reasons to Outsource Your Telecom Services Procurement

Most businesses view telecom services as a necessary evil and not a key pillar of their strategy. They need connectivity, dial tones and security, but which provider they get it from isn't core to their business. That's why they should leave the selection and purchasing up to the experts who have existing relationships, better pre-negotiated deals and the expertise to right-size telecom services to the business's actual needs.

Content type: Blog Post

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Covering More Ground with Fewer People in the Agriculture Industry

The agricultural industry is using less labor to farm more area to protect margins. Meanwhile the potential threats to their crops are increasing thanks to invasive species, blights and wild weather swings. Using drones for a comprehensive view of their land and conditions can help identify potential issues before they become devastating without increasing headcount or relying on anecdotal observations.

Content type: Article

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Storytelling About Customers for Customers

Inspired by Mike Troiano's interview, marketers need to inspire prospects to buy by giving them stories they can relate to. This isn't easy for some marketers who just want to keep the focus on their product and its features. Instead you should be focusing on real world challenges actual customers are facing that their peers can relate to with an actual narrative. If it helps I actually have known Mike for more than a decade and almost worked for him.

Content type: Blog Post

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Digital Accessibility

I reviewed your document structure and think I'd be an excellent fit to write this piece. In addition to decades in web technology including participation in W3C meetings and standards body organizations I'm a member of my city's commission on disability where we govern accessibility for all public and commercial spaces and entities under the ADA and other relevant laws.

Content type: Blog Post

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Improving Employee Retention with Learning Opportunities

Employees know they need to develop new skills and improve on their current ones, but they're not likely to spend their own money or take the initiative to do it independently. Offering employee learning opportunities not only improves the quality and productivity of your workforce, it will also increase employee satisfaction and reduce turnover, which is more important than ever given extremely low unemployment rates. This piece will explore this theme and cite some statistics to back it up.

Content type: Blog Post

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Is Twitter Worth It for Your Small Business?

Twitter definitely has its ugly side and makes headlines for less-than-great reasons, but it is still one of the most cost-effective platforms for word-of-mouth marketing. Tweeting useful info or photos that get retweeted by tastemakers and influencers can exponentially expand your visibility and unearth entire swaths of customers who would have otherwise never learned about you. This piece will highlight how that can happen and what kinds of tweets go viral.

Content type: Blog Post

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Strategies for Improving VOIP Sales

This piece will look at both sales tactics and key value propositions to be utilized during the VOIP sales process, pointing out the general benefits of using SD-WAN technology and some specific Multapplied features. The goal is to communicate a) VOIP is a major opportunity, b) SD-WAN is the winning technology and c) Multapplied is an excellent platform and business partner. I have extensive experience writing/ghostwriting for this audience with a lot of recent work for the MSP and PSA market.

Content type: Whitepaper

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