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nDash Writer Profile for Geoffrey Craig

Geoffrey Craig

Headline

Independent Business Copywriter And Blogger

About Me

GEOFFREY CRAIG MBA FREELANCE WRITER

You need blog posts and articles that engage readers and raise your credibility and authority in the eyes of your prospects and customers. When your audience is sharp, highly educated, and concerned about receiving value from vendors, you have to prove your value.

INFORMATION TECHNOLOGY AND BUSINESS TOPICS

I make technical topics accessible, develop engaging scripts for spoken media and video, and assist your writers with edits and rewrites that spike your message over the top. When you need the extra digital boost that communicates your narrative, connect with me to find out how I can help.

MY PERSONAL HISTORY

I completed the MBA program at National University in La Jolla California in 2011. Previously I lived overseas in the United Kingdom for thirteen years, where I earned a Bachelor of Science in Estate Management at The University of Central England in 1997. A resident of San Diego in 2000, I have developed a strong base of knowledge and a sustainable and growing career as a freelance writer since 2012.  

Industries I Write About

Real Estate

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Commercial Real Estate

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Financial Services

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Information Technology & Services

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Computer Software

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Marketing & Advertising

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Telecommunications

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Management Consulting

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Online Publishing

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Broadcast Media

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Computer Networking

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Electrical & Electronic Manufacturing

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Computer & Network Security

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Internet

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Accounting

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Insurance

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Marketing & Advertising

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Hospital & Health Care

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Aviation & Aerospace

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My Writing Samples

The Internet of Medical Things (IoMT): Key Implementation Challenges

The Internet of Medical Things is a specialized application of IoT. It details some of the challenges that developers and healthcare delivery organizations face integrating this rapidly evolving technology.

http://iot.intersog.com/blog/the-internet-of-medical-things-iomt-key-implementation-challenges/

How To Hire For The Right Big Data Skills

The continuing growth of Big Data has created a demand for job candidates with specific skills in data science and software engineering. Hiring for the right set of competencies requires insight and experience in recruiting that comes with practice, and which may not be directly available to startup founders and management teams who need it most.

http://itworkforce.intersog.com/blog/how-to-hire-for-the-right-big-data-skills.html

Coworking Versus Executive Suites: Crossed Trends Hint At Deeper Changes

An article that I wrote as a guest post in the Co-Merge (now closed) coworking office's blog. Meta Description: Flexible occupation agreements, flexible working and urban renewal are three trends that are driving the changes to the face of urban spaces.

https://www.dropbox.com/s/1vbj3iknejtz7f4/11200001%2C%20Co-Merge%2C%20Leasing%20Down%20And%20The%20Rise%20of%20Flexible%20Occupation%20copy.docx?dl=0

CDL Training 101 – The Ultimate Guide

An article for the transportation industry and recruitment. There are plenty of opportunities for new commercial drivers in North America, and this article discussed how to become one.

https://www.truckerstraining.com/cdl-training/

Experience

Professional Business Writer

To anyone who’s had to come up with the right words to represent a compelling value proposition: You know it’s not easy. If you would invest in a UX/UI expert, to receive the best voice of customer research, on-page layout, and SEO, shouldn’t you follow through with the right words from a copywriting specialist?I will refine your pages, find the benefits that flow from your features so that your audience will want to learn more about and purchase your offerings.

Company: Topics in Marketing, Business, and Technology

I worked there from 6/2012 until now

Inbound Marketing Content Creator

Hubspot Academy certified for Inbound Marketing and Content Strategy. I write blog posts and articles for business, marketing, technology, and security topics.

Company: Hubspot Academy

I worked there from 10/2017 until now

Content I Write

Ideas and Pitches I Wrote

Why It Is Time To Transfer Your Operations To The Cloud

Hi Evan, I would like to propose writing about how the cloud lets you avoid investment with monthly service subscriptions. Cloud computing puts your capital into actual work, takes capital out of overhead and turns it to revenue generating activities such as marketing. Emphasize the savings and ease of operations by using cloud-based infrastructure, platforms, and software. The final point will be that it is easy to transition into using cloud-based business applications.

Content type: Blog Post

Keywords: Cloud, IT, CIO, Enterprise

Links:

X Reasons To Rent To Own In Milwaukee

I would like to propose writing about rent to own in Milwaukee for your blog. I have written hundreds of posts for residential real estate clients and I would relish the opportunity to write for you. Reasons: -Improve credit before buying -Relocating -New business owner -Debt to income issues -Prove income stability -Risks Additionally, it will include a discussion of the purchase-option mechanism. I will adapt to any specific requirements that you may have. Kind regards, Geoff Craig

Content type: Blog Post

Keywords: rent to own in Milwaukee

Links:

Employers Thread The Needle In High Demand Talent Acquisition

This blog post will leverage Aberdeen’s report “Talent Acquisition Technology” and “The Top 3 Business Benefits of Background Screening” and discuss how hiring companies need to make the best use of resources in hiring. As demand for A-player candidates increases, firms must compete aggressively to hire the right tech talent and minimize the mistakes and resources wasted on hires that return less than excellent results. The post will present conclusions in line with Aberdeen's source material.

Content type: Blog Post

Keywords: HR, HCM, Human Capital, Talent Acquisition

Links:

Creating Personas That Unite Your Sales And Inbound Marketing Campaigns

A discussion about how homebuilders and contractors can align sales and marketing, using CRM and other data sources to identify and refine personas, in a quest to maximize marketing ROI. Angle: Ideas and innovation to improve ROI for marketers and decision-makers in construction. Conclusion: Collaboration with the right inbound marketing partner is the difference that will bring sales enablement and marketing together as successful unified campaigns.

Content type: Blog Post

Keywords: Inbound marketing, sales enablement

Links:

Adapting Legacy Banking Systems In The Age Of FinTech

Institutions working with legacy resources now face agile Fintech startups. The transformation is more than just an update; it is a change in the culture so banks can remain relevant; institutions that do can be the titans of the Fintech age. This blog post will discuss legacy systems, APIs, Fintech, and organizational transformation and answer the question, "Can organizations, which may have used one IT system for a generation, change practices and adapt to the new Fintech reality?"

Content type: Blog Post

Keywords: legacy integration, open standards, legacy modernization, api, digital transformation

Links:

How Great Inbound Campaigns Make Busy Landing Pages

Hi, I have an idea, based on previous projects that I've have completed elsewhere and what I’m thinking about at the moment. As the title states, it would be about what makes a great inbound marketing campaign. The sections I would include are as follows: Setting the right tone Tailored to the marketing and the timing - The sales funnel The elements of a great campaign - industry practices The offer - AIDA Landing page issues Repurpose content for synergy Please approve if suitabl

Content type: Blog Post

Keywords: integrated marketing solutions, branding, search engine optimization, inbound marketing, landing pages

Links:

These are the 6 trends in CRM to watch for 2017

Concentrating on exploring the following points: Automation that uses AI to change the way you interact with contacts Optimizing with high quality customer experience to low cost back-ends Preemptive services that anticipate customer needs Real-time analysis based on data streams Legacy integration to provide best cross-platform CRM performance Additional points and discussion as relevant

Content type: Blog Post

Keywords: crm, content strategy

Links:

Looking Ahead To The Inbound Marketing Trends Of 2017

Thank you for your interest. I propose a roundup of inbound marketing trends for the new year, with an emphasis on data and including: Does email still count? (Yes, but as part of an integrated strategy) Account based marketing services Data-driven marketing with (Hubspot references) Artificial Intelligence in Inbound The likely forms of SEO Conclusions based on the value of support by a full services agency such as yours.

Content type: Blog Post

Keywords: Inbound Marketing, SEO, Account Based Marketing, Hubspot

Links:

Risk Decisioning And Credit Risk Lesson From A Kenyan Startup

Kenya-based startup Tala.co uses the data collected from users’ Android phones to profile lending risk. Tala illustrates the rapid evolution of fintech and the potential from data sharing. Any further examples will relate directly to you. I will relate this to the recent integration of Salesforce with Provenir sounds like a stretch but in actuality it’s not. Conclusions:There are lessons about extracting information from integrated platforms to gather insights to make better lending decisions.

Content type: Blog Post

Links:

How A Cloud Contact Center Dissolves Boundaries In Space And Time

The reason Omni-channel marketing is more than a buzzword is down to the literal truth of the term. Omni-channel is like a sales funnel in higher dimensions; it handles data in parallel and series. That means all channels and the before during and after of the sales process. Cloud-based services such as Salesforce integration promote efficiency. Conclusions: What would have once only been a capital cost can now switch out with subscriptions for efficient processes.

Content type: Blog Post

Keywords: Cloud contact center, call center, contact center

Links:

Expect Opportunities And Disruption Of Your Business Phone Service In 2017

Omni-channel, marketing and CRM integrations are forces for good that make it easier for clients to manage customer interactions. On the downside, threats such as ransomware should be expected and battled proactively. Conclusions: Technology applied wisely is the answer; an actionable roundup of emerging services to keep companies ahead of the threats.

Content type: Blog Post

Keywords: Cloud Communications, Business Phone Service, CRM Integration, Google Apps, Microsoft 365, Channel Partner Program

Links:

What Omni Channel Means For Customer Engagement In 2017

The reason Omni-channel marketing is more than a buzzword is down to the literal truth of the term. Omni-channel is like a sales funnel in higher dimensions; it handles data in parallel and series. That means all channels and the before during and after of the sales process. Cloud-based services such as Salesforce integration promote efficiency. Conclusions: What would have once only been a capital cost can now switch out with subscriptions for efficient processes.

Content type: Blog Post

Keywords: Gamification, customer engagement

Links:

What IP6v Ongoing Rollout Means To Healthcare Companies In 2017

Amazon announces EC2 support for IPv6 in virtual private clouds. Ongoing innovations in infrastructure, platforms and services will drive change in the coming year. This article will discuss ramifications for healthcare. Conclusions: IoT and the Cloud will extend the ability of healthcare providers to manage data, gathering it at the edge and integrating in public/private/hybrid cloud analytics solutions.

Content type: Blog Post

Keywords: IPv6, Amazon, healthcare, wearables, private cloud

Links:

How A Cloud Contact Center Dissolves Boundaries In Space And Time

The reason Omni-channel marketing is more than a buzzword is down to the literal truth of the term. Omni-channel is like a sales funnel in higher dimensions; it handles data in parallel and series. That means all channels and the before during and after of the sales process. Cloud-based services such as Salesforce integration promote efficiency. Conclusions: What would have once only been a capital cost can now switch out with subscriptions for efficient processes.

Content type: Blog Post

Keywords: Cloud contact center, call center, contact center

Links:

Account-Based Marketing Matches Strategy To Both Ends Of The Scale

In 2017 marketers will experience a growing tension between efficiency and creativity, as the competition and technology force them to fight harder to capture the attention and interest of their audiences. Account-based marketing will become increasingly data-driven and specific in the targeting of segments. Conclusions: Brands that draw on account-based marketing and data-driven marketing will have the edge on those that are more conservative in their methods and mindsets.

Content type: Blog Post

Links:

Citrix And Cloud Migrations Are Set To Dominate In 2017

Citrix rolls out a cloud-based solution that works with Windows 10 for the cloud. Let’s take a close look at what the platform is and why IT partners might wish to offer DaaS to their customers with Citrix. General conclusions: 2017 will see an uptick in cloud migrations as public, private and hybrid cloud platforms take a bigger share of the IT workload. Citrix and Microsoft are excellent choices for platforms, infrastructure, and software in the cloud.

Content type: Blog Post

Keywords: Software As A Service, Platform As A Service, Infrastructure As A Service, The Cloud

Links:

Citrix And Cloud Migrations Are Set To Dominate In 2017

Citrix rolls out a cloud-based solution that works with Windows 10 for the cloud. Let’s take a close look at what the platform is and why IT partners might wish to offer DaaS to their customers with Citrix. General conclusions: 2017 will see an uptick in cloud migrations as public, private and hybrid cloud platforms take a bigger share of the IT workload. Citrix and Microsoft are excellent choices for platforms, infrastructure, and software in the cloud.

Content type: Blog Post

Keywords: Software As A Service, Platform As A Service, Infrastructure As A Service, The Cloud

Links:

Disrupt Healthcare With Connected Devices On The Internet of Things

Medical applications for connected devices puts added risk for healthcare providers. However the potential is too great not to develop systems for your healthcare company. Recent hacking events show the risks of privacy leaks, ransomware, and IoT participation in DDoS attacks. Conclusions: Tech execs need to acknowledge the need to develop a secure solution. Professional outsourcing and firm governance to exploit the data while retaining network integrity.

Content type: Blog Post

Keywords: Internet of things, IoT, Healthcare, Connected Devices, HIPAA, security

Links:

Rent-To-Own Shows How Milwaukee Renters Can Be Home Owners

A discussion of why buying works out better than renting in the long-term. A general breakdown of the costs of buying and how payments of principal create equity. Costs and benefits, e.g., taxes, insurance, and the ultimate freedom of ownership. The challenges for renters who are used to month-to-month costs are in prequalifying, finding deposits, and closing costs. Conclusions: Rent-to-own can assist renters and regenerate Milwaukee neighborhoods.

Content type: Blog Post

Keywords: Rent-to-own, Real Estate, investment

Links:

Forces Pushing IT to the edge with Conversational IoT systems Will Change Data Centers

The spread of IoT devices might not seem directly linked to the telecommunications industry. However the ability of customers to casually access a channel to your agents and marketers has wide-ranging implications for your business. Conclusions: The edge influences were telecoms providers locate facilities, demand for real estate, and how those properties get funded. Companies will be competing with supply chains for industrial space.

Content type: Blog Post

Keywords: Telecommunications, IoT, Conversational Systems, IT Architecture, Data Centers

Links:

Successful Omni-Channel Marketing Still Needs Human Contact That Delights

A discussion of how call centers will fit into the new array of channels that include conversational systems. The question is how to merge live agent call center responses with information systems that deliver unprecedented automation and build extensive data profiles of customer activities. Conclusions: When customers speak to a human they want the sharpest natural and intuitive service response. Cloud contact centers can gather the information and seamlessly escalate channels.

Content type: Blog Post

Keywords: Call center, contact center, cloud contact center

Links:

Engage Your Customers When Augmented Reality and Voice Search Collide

This is a thought leadership piece about the possible, perhaps probable juxtaposition of voice driven interactions in augmented reality or virtual spaces. Augmented reality is the gateway to virtual reality. Conversational apps that interact with the audience through AR/VR will be big soon. Conclusions: Personal devices like Siri and Amazon Echo focus on single users and respond to direct inputs. The ability to retain context and memory should develop and merge with CRM will improve results.

Content type: Article

Keywords: customer engagement, consumer engagement, conversational search, voice search, gamification, omni-channel marketing, augmented reality, virtual reality

Links:

MSP Program Managers - Topic: Program Managers Are Masters Of Collaboration

Project and program managers face the significant challenges of having specific objectives without the authority to direct team members to take action. These hardy souls must be diplomats and leaders who can delegate upward, and convince teams to collaborate. MSP program managers have the additional responsibility of leading and supporting staffing vendors. Conclusions: MSP program managers drive the vendor based business model. Collaboration is the result of experience and leadership.

Content type: Blog Post

Keywords: staffing, staffing & recruitment, IT staffing

Links:

Talent Acquisition Leaders - Topic: Increase Your Agility With The Gig Economy

Hiring from the gig economy can be challenging at first. Talent acquisition leaders need a recruiting service that understands acquiring talent in the gig economy. Building relationships over time with freelance contractors will create positive yet flexible relationships that deliver talent when needed. Conclusions: APN facilitates relationships in the gig economy so that talent acquisition leaders have a head start finding the A-player talent on flexible terms.

Content type: Blog Post

Keywords: staffing, staffing & recruitment, IT staffing, gig economy, talent acquisition

Links:

Planning for business intelligence with Enterprise Performance Management

Moving to the Cloud with ARC EPM and Oracle provides best opportunities to maximize BI and combine IaaS, PaaS, and SaaS for with public or private Cloud for best future growth. The article will include the benefits of EPM with Oracle. Conclusions: Cloud migration is a growth chart hockey stick right now. Oracle gives the best in class solution to adapt to the new Cloud-based platforms that turn data into valuable BI. ARC EPM is the partner to manage the transition.

Content type: Article

Keywords: project management, cloud tech, oracle

Links:

Success With Digital Transformation - The Path To The Cloud Is No Stairway

Transforming business is now almost a continuous process. It is also one that is notorious for failures. The challenge of digital transformation is a necessity and one you need not face alone. Conclusions: Change initiatives work better with an experienced managed services provider as your partner.

Content type: Blog Post

Keywords: project management, leadership, cloud tech, oracle, managed services provider, digital transformation

Links:

Prepare To Drive Your Company Through Floods Of Data

Businesses need bandwidth because useable data is coming at an unprecedented rate, and the rate is increasing. Larger datasets, such as medical records and images need fast, secure networks. Real-time activities occasionally spike due to viral events, if companies cannot cope, the damage can be permanent. Conclusions: A list of NJ themed reasons why companies need to have more data handling capacity now than ever, driving the need for alternative bandwidth solutions like Cross River Fiber.

Content type: Blog Post

Keywords: carriers, healthcare, telecommunications, bandwidth

Links:

The First Steps In Preparing To Sell Your Business

A high-level discussion of the top concerns that a successful business owner. This blog will focus on preparing to sell, without becoming too “Buzzfeed-like.” While pulling ideas from similar content, I will be careful to make it original and relevant to TKO Miller clients and prospects. Points to include: Separate personal issues from the business, step back and delegate more, etc., and to finish, get advice from TKO Miller.

Content type: Blog Post

Keywords: sell-side advisory services, recapitalizations, merchant banking services

Links:

Containers In The Cloud Open Channels For Expanding IT Capacity

Containers and the Cloud worth a detailed discussion as the technology continues to evolve and advance. While container-based virtualization does is not the best solution in every situation, it brings new efficiency to cloud computing. The Outcome that CTOs should care about is the dramatic reduction in the cost of computing that it offers.

Content type: Blog Post

Keywords: IT Infrastructure Technology, Data Center Technology, Containers, Cloud Computing, Hyper-Convergence, Kubernetes

Links:

Use Content Strategy To Turn The Forces To Your Favor

I would like to propose a post that defines how businesses can use written content to build presence and authority. Use your presence to defend against competitors and new entrants, inform and assure vendors and customers, argue your case against substitutes.

Content type: Blog Post

Keywords: writing, content strategy, b2b marketing, blogging, b2b strategy, content planning

Links:

How People As A Service Create Enterprise Scale Efficiencies

Businesses share features in common with others but provide specialist goods or services that require specialized knowledge. Use workforce as a service to concentrate on your strengths while having enterprise class support personnel handling standardized functions. The workforce solution must be flexible, efficient, and yet integrated as a channel into the core of the business.

Content type: Blog Post

Keywords: Workforce service, people as a service

Links:

How To Choose The Right Cloud Solutions For Your Business

A run down of features, advantages and benefits of cloud solutions and a discussion of the architecture, e.g., public, private, and hybrid. The blog post will include a discussion of costs of cloud solutions, industries with compliance issues, security threats and strategies. I cover broad concepts and avoid advocating brands and specific solutions.

Content type: Blog Post

Keywords: Cloud, storage, network security, data center,

Links:

Why Security Depends On An Incident Response Policy

Too many companies still do not have adequate incident response policies. The threat of penetration, cyber crime and vandalism and ransomware are growing threats to businesses that depend on secure, reliable IT. This blog post will discuss an overview of the threats and how to address them. Solutions include access level control and off-site backup.

Content type: Blog Post

Keywords: Security, incident response, virus, malware

Links:

Multi Channel Means Focus On Listeners Not Your Voice

Channel focus can cause a rough experience for customers. As your revenue source, customers are the variable factor. Make it your ambition to connect as many channels to of your audience as seamlessly as possible. Go beyond multi-channel with Omni-channel marketing and align the media to clients and prospects.

Content type: Blog Post

Keywords: inbound marketing, multi-channel

Links:

Multi Channel Means Focus On Listeners Not Your Voice

Channel focus can cause a rough experience for customers. As your revenue source, customers are the variable factor. Make it your ambition to connect as many channels to of your audience as seamlessly as possible. Go beyond multi-channel with Omni-channel marketing and align the media to clients and prospects.

Content type: Blog Post

Keywords: inbound marketing, multi-channel

Links:

Multi Channel Means Focus On Listeners Not Your Voice

Channel focus can cause a rough experience for customers. As your revenue source, customers are the variable factor. Make it your ambition to connect as many channels to of your audience as seamlessly as possible. Go beyond multi-channel with Omni-channel marketing and align the media to clients and prospects.

Content type: Blog Post

Keywords: inbound marketing, multi-channel

Links:

Multi Channel Means Focus On Listeners Not Your Voice

Channel focus can cause a rough experience for customers. As your revenue source, customers are the variable factor. Make it your ambition to connect as many channels to of your audience as seamlessly as possible. Go beyond multi-channel with Omni-channel marketing and align the media to clients and prospects.

Content type: Blog Post

Keywords: inbound marketing, multi-channel

Links:

Multi Channel Means Focus On Listeners Not Your Voice

Channel focus can cause a rough experience for customers. As your revenue source, customers are the variable factor. Make it your ambition to connect as many channels to of your audience as seamlessly as possible. Go beyond multi-channel with Omni-channel marketing and align the media to clients and prospects.

Content type: Blog Post

Keywords: inbound marketing, multi-channel

Links:

Microsoft Goes For Cloud ERP And CRM With Dynamics 365

The post will differentiate 365 from other for cloud-based CRM and ERP platforms such as Salesforce and Sage. 365 offers per-user pricing for SMEs and enables users to leverage the company's compliance certification resources. Microsoft is pushing hard to defeat Salesforce.com. So I will finish with a discussion of how MS LinkedIn merger could strengthen the market position for 365. The post will target a C-level audience new to the Cloud.

Content type: Blog Post

Keywords: Microsoft, dynamics, 365, the Cloud, CRM, ERP

Links:

Does Documenting Your Marketing Strategy Add Value?

Write down your marketing strategy to set policies that get results. The post will be a discussion will answer the question that, yes, you gain value from a documented marketing strategy; how enumerated goals and clarity in communications set the course of your narrative. The voice that controls the narrative sets the direction, and documentation is the institutional memory of the journey.

Content type: Blog Post

Keywords: Inbound marketing, marketing strategy, hubspot

Links:

Does Documenting Your Marketing Strategy Add Value?

Write down your marketing strategy to set policies that get results. The post will be a discussion will answer the question that, yes, you gain value from a documented marketing strategy; how enumerated goals and clarity in communications set the course of your narrative. The voice that controls the narrative sets the direction, and documentation is the institutional memory of the journey.

Content type: Blog Post

Links:

Does Documenting Your Marketing Strategy Add Value?

Write down your marketing strategy to set policies that get results. The post will be a discussion will answer the question that, yes, you gain value from a documented marketing strategy; how enumerated goals and clarity in communications set the course of your narrative. The voice that controls the narrative sets the direction, and documentation is the institutional memory of the journey.

Content type: Blog Post

Keywords: Inbound marketing, marketing strategy, hubspot

Links:

Does Documenting Your Marketing Strategy Add Value?

Write down your marketing strategy to set policies that get results. The post will be a discussion will answer the question that, yes, you gain value from a documented marketing strategy; how enumerated goals and clarity in communications set the course of your narrative. The voice that controls the narrative sets the direction, and documentation is the institutional memory of the journey.

Content type: Blog Post

Keywords: Inbound marketing, marketing strategy, hubspot

Links:

Does Documenting Your Marketing Strategy Add Value?

Write down your marketing strategy to set policies that get results. The post will be a discussion will answer the question that, yes, you gain value from a documented marketing strategy; how enumerated goals and clarity in communications set the course of your narrative. The voice that controls the narrative sets the direction, and documentation is the institutional memory of the journey.

Content type: Blog Post

Keywords: Inbound marketing, marketing strategy, hubspot

Links:

Does Documenting Your Marketing Strategy Add Value?

Write down your marketing strategy to set policies that get results. The post will be a discussion will answer the question that, yes, you gain value from a documented marketing strategy; how enumerated goals and clarity in communications set the course of your narrative. The voice that controls the narrative sets the direction, and documentation is the institutional memory of the journey.

Content type: Blog Post

Keywords: Inbound marketing, marketing strategy

Links:

Telecommunications And The Tech Wave Driving Growth

We have recently hit an inflection point at which the demands that digital technologies place on communications networks have grown dramatically, this trend will most likely accelerate. This will review IoT, Cloud computing, Big Data, conversational interfaces etc., how they are hungry for bandwidth. Also, content creators demand low latency connections for new video and VR/AR apps. Finish with how cabling companies respond.

Content type: Blog Post

Keywords: telecommunications

Links:

Telecommunications And The Tech Wave Driving Growth

We have recently hit an inflection point at which the demands that digital technologies place on communications networks has grown dramatically, this trend will most likely accelerate. I will review IoT, Cloud Computing, Big Data, conversational interfaces, etc., how they are hungry for bandwidth. Also, content creators demand low latency connections for new video and VR/AR apps. Finish with how cabling companies respond.

Content type: Blog Post

Keywords: telecommunications, cloud computing

Links:

Telecommunications And The Tech Wave Driving Growth

We have recently hit an inflection point at which the demands that digital technologies place on communications networks has grown dramatically, this trend will most likely accelerate. I will review IoT, Cloud Computing, Big Data, conversational interfaces, etc., how they are hungry for bandwidth. Also, content creators demand low latency connections for new video and VR/AR apps. Finish with how cabling companies respond.

Content type: Blog Post

Keywords: telecommunications, what is ott?

Links:

Telecommunications And The Tech Wave Driving Growth

We have recently hit an inflection point at which the demands that digital technologies place on communications networks has grown dramatically, this trend will most likely accelerate. I will review IoT, Cloud Computing, Big Data, conversational interfaces, etc., how they are hungry for bandwidth. Also, content creators demand low latency connections for new video and VR/AR apps. Finish with how cabling companies respond.

Content type: Blog Post

Keywords: telecommunications, iot, cloud

Links:

Telecommunications And The Tech Wave Driving Growth

We have recently hit an inflection point at which the demands that digital technologies place on communications networks has grown dramatically, this trend will most likely accelerate. I will review IoT, Cloud Computing, Big Data, conversational interfaces, etc., how they are hungry for bandwidth. Also, content creators demand low latency connections for new video and VR/AR apps. Finish with how cabling companies respond.

Content type: Blog Post

Keywords: telecommunications

Links:

Telecommunications And The Tech Wave Driving Growth

We have recently hit an inflection point at which the demands that digital technologies place on communications networks has grown dramatically, this trend will most likely accelerate. I will review IoT, Cloud Computing, Big Data, conversational interfaces, etc., how they are hungry for bandwidth. Also, content creators demand low latency connections for new video and VR/AR apps. Finish with how cabling companies respond.

Content type: Blog Post

Keywords: telecommunications, iot, cloud

Links:

Telecommunications And The Tech Wave Driving Growth

We have recently hit an inflection point at which the demands that digital technologies place on communications networks has grown dramatically, this trend will most likely accelerate. I will review IoT, Cloud Computing, Big Data, conversational interfaces, etc., how they are hungry for bandwidth. Also, content creators demand low latency connections for new video and VR/AR apps. Finish with how cabling companies respond.

Content type: Blog Post

Keywords: telecommunications, iot, technology

Links:

Telecommunications And The Tech Wave Driving Growth

We have recently hit an inflection point at which the demands that digital technologies place on communications networks has grown dramatically, this trend will most likely accelerate. I will review IoT, Cloud Computing, Big Data, conversational interfaces, etc., how they are hungry for bandwidth. Also, content creators demand low latency connections for new video and VR/AR apps. Finish with how cabling companies respond.

Content type: Blog Post

Keywords: telecommunications, iot, dark fiber

Links:

Telecommunications And The Tech Wave Driving Growth

We have recently hit an inflection point at which the demands that digital technologies place on communications networks has grown dramatically, this trend will most likely accelerate. I will review IoT, Cloud Computing, Big Data, conversational interfaces, etc., how they are hungry for bandwidth. Also, content creators demand low latency connections for new video and VR/AR apps. Finish with how cabling companies respond.

Content type: Blog Post

Keywords: telecommunications, network design

Links:

Telecommunications And The Tech Wave Driving Growth

We have recently hit an inflection point at which the demands that digital technologies place on communications networks has grown dramatically, this trend will most likely accelerate. I will review IoT, Cloud Computing, Big Data, conversational interfaces, etc., how they are hungry for bandwidth. Also, content creators demand low latency connections for new video and VR/AR apps. Finish with how cabling companies respond.

Content type: Blog Post

Keywords: telecommunications, network design

Links:

Telecommunications And The Tech Wave Driving Growth

We have recently hit an inflection point at which the demands that digital technologies place on communications networks has grown dramatically, this trend will most likely accelerate. I will review IoT, Cloud Computing, Big Data, conversational interfaces, etc., how they are hungry for bandwidth. Also, content creators demand low latency connections for new video and VR/AR apps. Finish with how cabling companies respond.

Content type: Blog Post

Keywords: telecommunications, cloud computing

Links:

Telecommunications And The Tech Wave Driving Growth

We have recently hit an inflection point at which the demands that digital technologies place on communications networks has grown dramatically, this trend will most likely accelerate. I will review IoT, Cloud Computing, Big Data, conversational interfaces, etc., how they are hungry for bandwidth. Also, content creators demand low latency connections for new video and VR/AR apps. Finish with how cabling companies respond.

Content type: Blog Post

Keywords: Advanced fiber-optic transport, fiber

Links:

Telecommunications And The Tech Wave Driving Growth

We have recently hit an inflection point at which the demands that digital technologies place on communications networks has grown dramatically, this trend will most likely accelerate. I will review IoT, Cloud Computing, Big Data, conversational interfaces, etc., how they are hungry for bandwidth. Also, content creators demand low latency connections for new video and VR/AR apps. Finish with how cabling companies respond.

Content type: Blog Post

Keywords: Telecommunications, cloud computing

Links:

Telecommunications And The Tech Wave Driving Growth

We have recently hit an inflection point at which the demands that digital technologies place on communications networks has grown dramatically, this trend will most likely accelerate. I will review IoT, Cloud Computing, Big Data, conversational interfaces, etc., how they are hungry for bandwidth. Also, content creators demand low latency connections for new video and VR/AR apps. Finish with how cabling companies respond.

Content type: Blog Post

Keywords: Smart cloud architecture

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Telecommunications And The Tech Wave Driving Growth

We have recently hit an inflection point at which the demands that digital technologies place on communications networks has grown dramatically, this trend will most likely accelerate. I will review IoT, Cloud Computing, Big Data, conversational interfaces, etc., how they are hungry for bandwidth. Also, content creators demand low latency connections for new video and VR/AR apps. Finish with how cabling companies respond.

Content type: Blog Post

Keywords: cloud computing, iot, networks, fiber

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Telecommunications And The Tech Wave Driving Growth

We have recently hit an inflection point at which the demands that digital technologies place on communications networks has grown dramatically, this trend will most likely accelerate. I will review IoT, Cloud Computing, Big Data, conversational interfaces, etc., how they are hungry for bandwidth. Also, content creators demand low latency connections for new video and VR/AR apps. Finish with how cabling companies respond.

Content type: Blog Post

Keywords: telecommunications, telehealth

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Telecommunications And The Tech Wave Driving Growth

We have recently hit an inflection point at which the demands that digital technologies place on communications networks has grown dramatically, this trend will most likely accelerate. I will review IoT, Cloud Computing, Big Data, conversational interfaces, etc., how they are hungry for bandwidth. Also, content creators demand low latency connections for new video and VR/AR apps. Finish with how cabling companies respond.

Content type: Blog Post

Keywords: telecommunications, fiber networks

Links:

Telecommunications And The Tech Wave Driving Growth

We have recently hit an inflection point at which the demands that digital technologies place on communications networks has grown dramatically, this trend will most likely accelerate. I will review IoT, Cloud Computing, Big Data, conversational interfaces, etc., how they are hungry for bandwidth. Also, content creators demand low latency connections for new video and VR/AR apps. Finish with how cabling companies respond.

Content type: Blog Post

Keywords: telecommunications, ethernet

Links:

Telecommunications And The Tech Wave Driving Growth

We have recently hit an inflection point at which the demands that digital technologies place on communications networks has grown dramatically, this trend will most likely accelerate. I will review IoT, Cloud Computing, Big Data, conversational interfaces, etc., how they are hungry for bandwidth. Also, content creators demand low latency connections for new video and VR/AR apps. Finish with how cabling companies respond.

Content type: Blog Post

Keywords: telecommunications, carrier ethernet

Links:

Telecommunications And The Tech Wave Driving Growth

We have recently hit an inflection point at which the demands that digital technologies place on communications networks has grown dramatically, this trend will most likely accelerate. I will review IoT, Cloud Computing, Big Data, conversational interfaces, etc., how they are hungry for bandwidth. Also, content creators demand low latency connections for new video and VR/AR apps. Finish with how cabling companies respond.

Content type: Blog Post

Keywords: telecommunications, carrier ethernet

Links:

Telecommunications And The Tech Wave Driving Growth

We have recently hit an inflection point at which the demands that digital technologies place on communications networks has grown dramatically, this trend will most likely accelerate. I will review IoT, Cloud Computing, Big Data, conversational interfaces, etc., how they are hungry for bandwidth. Also, content creators demand low latency connections for new video and VR/AR apps. Finish with how cabling companies respond.

Content type: Blog Post

Keywords: telecommunications, smart grid

Links:

Telecommunications And The Tech Wave Driving Growth

We have recently hit an inflection point at which the demands that digital technologies place on communications networks has grown dramatically, this trend will most likely accelerate. I will review IoT, Cloud Computing, Big Data, conversational interfaces, etc., how they are hungry for bandwidth. Also, content creators demand low latency connections for new video and VR/AR apps. Finish with how cabling companies respond.

Content type: Blog Post

Keywords: telecommunications, carriers

Links:

Telecommunications And The Tech Wave Driving Growth

We have recently hit an inflection point at which the demands that digital technologies place on communications networks has grown dramatically, this trend will most likely accelerate. I will review IoT, Cloud Computing, Big Data, conversational interfaces, etc., how they are hungry for bandwidth. Also, content creators demand low latency connections for new video and VR/AR apps. Finish with how cabling companies respond.

Content type: Blog Post

Keywords: telecommunications, carriers

Links:

Telecommunications And The Tech Wave Driving Growth

We have recently hit an inflection point at which the demands that digital technologies place on communications networks has grown dramatically, this trend will most likely accelerate. I will review IoT, Cloud Computing, Big Data, conversational interfaces, etc., how they are hungry for bandwidth. Also, content creators demand low latency connections for new video and VR/AR apps. Finish with how cabling companies respond.

Content type: Blog Post

Keywords: telecommunications, carriers, ethernet

Links:

Telecommunications And The Tech Wave Driving Growth

We have recently hit an inflection point at which the demands that digital technologies place on communications networks has grown dramatically, this trend will most likely accelerate. I will review IoT, Cloud Computing, Big Data, conversational interfaces, etc., how they are hungry for bandwidth. Also, content creators demand low latency connections for new video and VR/AR apps. Finish with how cabling companies respond.

Content type: Blog Post

Keywords: telecommunications, carriers, ethernet

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A Future Of Limitless Business Communications Solutions With APIs

Per your request - A post that explains APIs in outline. It will explore the general features, advantages, and benefits of connecting B2B communications applications to create better solutions using APIs. A discussion of how APIs to business communications solutions can make the sum greater than the parts. Possible sources of examples include Zapier.com and Twilio.com. It will finish with some of the near-term trends relating to telecommunications that show the growing advantage of the Cloud.

Content type: Blog Post

Keywords: business communications solution,API,Call Center,Omni-channel

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Better Results Through Analytics For Inbound Marketing

Marketing businesses need to find the “Moneyball” KPIs hidden within data for the greatest competitive advantage. This post will discuss the need to change organizational thinking about the relationships between data about products, documentation, services, and personnel, and how to best relate to the audience. Conclusion: Adapting information architecture turns analytics into an engine for better inbound marketing outcomes.

Content type: Blog Post

Keywords: Inbound marketing,big data analytics

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Lead Generation Analytics For Agile Telecommunications Companies

Businesses that compete for B2B customers need the “Moneyball” KPIs hidden within their data, and the telecommunications industry is no exception. This post will discuss the need to adapt information architecture to get the most benefit from Big Data analytics. Companies can make lead generation more efficient by finding the patterns between disparate and unstructured sources within their data sets. The conclusion will demonstrate how such realignment can reveal unseen opportunities.

Content type: Blog Post

Keywords: Telecommunications,lead generation,big data analytics

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Secure Your Future Milwaukee Home With Rent-To-Own

Once again the demand for homeownership across America is on the rise. Where does Milwaukee rank in this and how does rent-to-own with Strong Blocks fit in? The present moment could be the time to put the program in context with the market and to promote the service. I will relate rising prices to the challenges of families not yet ready to buy and highlight the rent-to-own opportunity of Strong Blocks Real Estate.

Content type: Blog Post

Keywords: Real estate,rent-to-own,Milwaukee

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Big Data Realignment For Better Customer Experiences

Big Data Analytics has potential that still goes untapped. The challenges are institutional and structural because habits and old practices trap data in departmental silos. Companies that can overcome the boundaries can capture inferences and insights that hide within their data. I seek to write about this and to take the opportunity to drill down into the value of integrating unstructured data, the changes to software architecture that facilitate it, and the benefits that result.

Content type: Blog Post

Keywords: Big Data,Multi-channel interactions,unstructured data

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Boost Your Brand Strategy With Big Data Analytics

Analytics requires a complex set of supporting concepts and technologies for brands to make the most of their data. It is time for companies to break out of the habit of sequestering business functions in silos that prevent analytics from finding the hidden insights that deliver the most powerful competitive edge. This piece will go beyond the buzzwords to explore how data lakes and big data analytics combine merge your data in new ways.

Content type: Blog Post

Keywords: Analytics,brand strategy,technology

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Strategy at the intersection of omni channel and data driven marketing

Let’s take a close look at the channel data management layer that is an integral part of an omni channel strategy. Essentially, it is a clearinghouse layer that integrates all channels and extracts useful data efficiently. This post will explore the terminology and tech that makes data management platforms work, why it matters, and how it relates to the telecommunications business.

Content type: Blog Post

Keywords: omni channel,unified communications,data driven marketing

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Make Your Energy Efficient Lighting Smarter With IoT

Your audience is well-informed and curious about the Internet of Things. This post will anchor your blog and company as a point from which they can begin their explorations of the topic. The post will discuss IoT and how it adds value to enterprise lighting, facilities, and operations. Also, the IoT can give you new insights as devices collect usage data for your analytics tools, and connection to the cloud offers flexibility and scalability, but you must do it securely.

Content type: Blog Post

Keywords: IoT,industrial LED,energy efficient lighting,energy savings

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Step up digital marketing to take the lead with your industry and customers

Your marketing should now be digital, omnichannel, and owned media focused. To be a thought leader in your industry and trade associations you need to embrace digital. This post will relate digital marketing and to manufacturing related industries, and how to blend channels for maximum return. Additionally, it will discuss the necessity and the benefits in depth that digital brings for customers, competitors, vendors, and colleagues.

Content type: Blog Post

Keywords: Content creation & management,SEO,Inbound marketing

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Can Multi-Cloud Architecture Deliver Cloud Platform Resilience

Are your clients thinking about cloud-based down time as the Black Swan event that’s already happened? The recent AWS crash hit some services hard. The obvious solution is multi-cloud platform architecture. This may be difficult to implement seamlessly, at least in the near-term. Conclusions: The niche IT platforms that handle data in real time and deliver integrated functionality with more resilience by bridging multi-cloud environments.

Content type: Blog Post

Keywords: Distributed applications,multi-cloud,big data analytics

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Machine Learning To Produce Sales Forecasting And Cut Through The Distractions

What was it about Moneyball the story? Find the things that matter most, like who gets to first base most often. Discovering hidden insights gives you the key indicators. Machine learning finds more, better, and faster. You won’t replace your rep; you will have smart reps who you deploy more efficiently. The post will get to the heart of why your clients win with Spring ML and Salesforce.

Content type: Blog Post

Keywords: Machine learning,AI,sales forecasting,predictive analytics

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3 limitations of Hadoop to overcome before big data fulfills the potential

Big data is changing rapidly, and Hadoop is an essential resource, but it does have limitations. The industry will have to overcome the challenges of a Hadoop skills shortage, data management, and shifting security requirements.

Content type: Article

Keywords: Big data,Hadoop,data integration

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Hadoop Security Challenges Will Grow As Big Data Applications Evolve

New tools for Hadoop security are launching, but the threats are changing dynamically too. Before Big Data reaches its potential, the tools must develop further. Kerberos is the standard for Hadoop security, but working distributed environments stretch cyber security to the limit. Data masking, encryption, and tokenization will join with authorization tools in response to the emerging threat environments.

Content type: Blog Post

Keywords: Hadoop,cybersecurity,big data

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Big Data Management Means Quality Control For Data

Hadoop is an essential tool for big data analytics but it needs further development of data management support and capabilities to scale efficiently. Data management developed in the lab must work on the factory floor, exploit metadata and automate coding at scale.

Content type: Blog Post

Keywords: Hadoop,big data,business intelligence

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Monetizing Your Big Data Starts With Hadoop But Requires Much More

Monetizing Big Data is the equivalent of taking it from the lab to the factory floor. Apache’s Hadoop is an A-player technology, but it works best with the right supporting team. To scale up a data application Hadoop is essential but you will need developers with the right experience, security, and supporting tools for big data management.

Content type: Blog Post

Keywords: Hadoop,big data management,BI

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Paving Three Paths With Hyperconverged Infrastructure

Hyper-Converged Infrastructure or Hyper-Converged Integrated Systems suits the software vendors and hardware manufacturers. Banking, manufacturing, and healthcare provide excellent examples of deployment of HCIs as evolved Software Defined Data Center Infrastructure. This post will compare and contrast the characteristics in implementation, ERP, security, and disaster recovery. Also, it will explore how and why these solutions benefit SMEs, the trends, and whether HCIs scale.

Content type: Blog Post

Keywords: Hyper converged infrastructure,healthcare,manufacturing,banking

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When Does Multi Cloud Make Sense In Your Strategy?

The recent S3 outage put a significant portion of the internet out of service. Amazon S3 recently went dark, taking large chunks of the cloud-based Internet with it. This post will examine the outage briefly and discuss the pain point at which it becomes worth the investment to implement multi-cloud. Also, the possible shortcomings that will make it less than seamless in practice.

Content type: Blog Post

Keywords: cloud,datacenter,multi cloud

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Hyper Converged Integrated Systems Versus The Cloud

HCIS or The Cloud, it’s not that simple anymore. Both architectures have advantages, and Hyper-converged infrastructure has a role to play in private, hybrid cloud solutions. However, private cloud providers deliver additional functionality. This post will list pros and cons of each.

Content type: Blog Post

Keywords: hyper converged infrastructure,private cloud,hybrid cloud

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Blockchain for Healthcare Promises Interoperability With Improved Security

Blockchain provides suitable solutions for ledger based activities and when networks wish to restrict disclosure. Blockchain will provide an opportunity to create systems for healthcare records that deliver interoperability between disconnected healthcare organizations. Encryption with blockchain allows layers for privacy and scalable sharing.

Content type: Blog Post

Keywords: health care,blockchain,networking

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Getting Deeper Into Infrastructure With Server Virtualization

This post will give a brief history of virtualization that goes back as far as the nineteen-sixties. It will then explain how computer architecture gave rise to virtual machines and how VMs have changed infrastructure in turn. Finally, it will bring the technology up to the present day and will go into greater detail of how infrastructure virtualization is evolving in response to software-defined data centers.

Content type: Blog Post

Keywords: Cloud,datacenter,virtualization,infrastructure

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In The Age Of Virtualization, Why Provision Bare-Metal Servers?

This post will focus on bare metal installations of operating systems, making the distinction from hypervisor environments that contain more layers in the stack. Why would you choose one or the other? Bare-metal has its uses, which illuminate deeper software stacks by way of contrast. It will include examples of brands that provide virtualization and bare-metal instances running on GPUs.

Content type: Blog Post

Keywords: bare metal,infrastructure,cloud,datacenter

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Accelerating From From Months To Minutes With Containers

Containers are the high-speed alternative to Hypervisor-based VMs that have made significant evolutionary strides in the last couple of years. Where do the performance characteristics diverge for these technologies and how they can be complementary. Also a look at how containers accelerate development and operations.

Content type: Blog Post

Keywords: cloud,containers,virtualization,data centers

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Big Data Builds Capacity As Industrial Connectivity Increases

This post will explore in depth the benefits of connecting manufacturing equipment to the Internet. IoT comes together with robotics, Big Data analytics, and the Cloud to increase the efficiency of production, which increases capacity and competitiveness in turn. The examples will feature tie-ins to Omnio featured brands such as Azure, AWS, Siemens, and ABB, et cetera.

Content type: Blog Post

Keywords: Big Data,industrial IoT,the Cloud

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Moving To The Edge Of The Cloud For Faster Infrastructure

Will the Internet of Things push compute and storage infrastructure out to the edge? This post will explore how there are advantages to gain in merging the Cloud with IoT. Power-hungry applications like VR need low latency; they also need to engage with local devices and sensors. Cars are likely to be the next computing devices drawn into the Internet from the edge. The structure of the post will be explorations, benefits, and conclusions.

Content type: Blog Post

Keywords: distributed computing architecture,IoT,device integration

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Is 5G Just Faster Mobile Or A Game Changer For IoT?

5G will be with us soon enough. It will provide more than just faster mobile connectivity. This post will give a list of 5 or more ways that 5G will revolutionize digital and bring IoT into closer integration with cloud computing.

Content type: Blog Post

Keywords: 5G,oems,device integration,IoT

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Chaos Can Help Brands Define Their Values More Clearly

All of the turmoil in the marketplace and culture at large churn, brands should turn to the basics of mission, vision, and values. This post will explore how a brand can refine the values of the organization, to determine the limits of the brand's involvement in the community and when it is time to make a stand. Tone: Understated but relevant, engaged without being preachy because each organization will come to its configuration of values.

Content type: Blog Post

Keywords: values,public relations,brand communication

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What psychological analytics mean to customer experience

The digital world has walls and boundaries just like the realm of bricks and mortar, but the limits are just harder to visualize. Behavioral economics has entered the popular consciousness, and decision-makers are more likely than ever to respond to narratives that explore the uses of psychological analytics. This post will discuss how analytics find those boundaries, which create opportunities to test ways that improve the experience for customers.

Content type: Blog Post

Keywords: psychological analytics,big data,customer experience

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Perfect Your Inbound Marketing With Triggered Emails

Take your inbound marketing beyond segments with triggered emails being a vital answer. Segments are indispensable in structuring and targeting your marketing content, triggered emails factor time into your delivery. Use this technique to capture sales from abandoned carts, send perfectly timed reminders, and reignite dormant customer relationships. Automation is the force multiplier and data from results will tune the efficiency for best returns.

Content type: Blog Post

Keywords: Inbound Marketing,Content Marketing,Triggered Emails

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Automation Accelerates The Software Defined Data Center Abstraction Trend

Hi, I’d like to propose a post that covers the factors in automation that support software defined data centers. The post will delve into vendors such VMware and applications that facilitate abstraction in the infrastructure stack. For example, VMware Foundation builds infrastructure stacks for SDDCs, and the benefit is reducing build time from months to hours.

Content type: Blog Post

Keywords: cloud,data center,infrastructure,automation

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Pitch Title: A Well Architected Cloud Is A Gateway For Hosted PBX

Small and medium-sized businesses are transforming by embracing the cloud. I propose a piece about the potential for benefits and how hosted PBX fits into that framework. There are many aspects to cloud computing and information about the subject is in high demand. This post will help to give your readers a sense of how it might assist them directly. If you have a particular spin or variation in mind, please let me know, and I will adapt. Thanks

Content type: Blog Post

Keywords: Cloud Communications,Hosted PBX,SIP Trunking

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Industrial IoT Shows Potential Yet Change Managers Face Challenges

Radical technology often takes longer to adopt than initially expected. Change initiatives are always pain-points, and IoT adoption is no exception. I propose a post that explains the potential benefits and some of the applications that will come out of the industrial IoT. It will conclude by outlining the change process that will lead to a successful transformation.

Content type: Blog Post

Keywords: Industrial IoT,OEMs,Change Management

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B2B Supply Chain Strategy And Omni-Channel Engagement

Your blog has not addressed Omni-channel in B2B supply chain strategy in some time. I would like to write a standard blog post that discusses how to apply Omni-channels to the commercial sector supply chain. It is vital to reinforce messaging directed toward brands that seamless engagement is now the expectation for their buyers. I propose using examples from commercial industries. Let me know of any variations you might suggest to better suit your narrative.

Content type: Blog Post

Keywords: Supply Chain Strategy,Omni-channel,B2B

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Edge Computing Extends Cloud Datacenters To The Edge

Are you interested in Edge Computing? This is current and developing rapidly. The Cloud adapts to IoT by centralizing the general resources in the public cloud and staging data to process the highly distributed requirements of IoT at the edge. Data center resources will have to follow compute capabilities to the edge, or there will be issues with orchestration, security, and growth management. This is perfect for a detailed discussion of how data centers are responding to the growth of IoT.

Content type: Blog Post

Keywords: cloud,edge computing,IoT,datacenters

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Behavioral analytics find the patterns in activities

Behavioral analytics shows the potential for companies to make smarter, more timely choices. However, it is still not yet widely used, which presents the opportunity to become a thought leader on the topic, to inform your readers about the boost they can by measuring behavior with the tools of data science. This post will explain at a high-level science and application of behavioral data. It will then relate the science and discuss the benefits for the retail, telecoms, and finance verticals.

Content type: Blog Post

Keywords: Behavioral analytics,conversion rate optimization,data science

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Latest Trends Show Advertising Growth Supports Inbound Marketing

Kleiner Perkins has published a report on digital trends for 2017, as they have done for many years. The most interesting points include the growth of digital ads. Google and Facebook have taken most of the growth. The report shows that mobile is still underserved regarding potential ad revenue, which implies the need for development in that sector. Conclusions: Ads and content marketing must integrate with mobile to maximize campaign results; Facebook ads offer growing potential for B2B.

Content type: Blog Post

Keywords: Inbound marketing,blogging content creation

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Advertising Growth Shows The Way For Inbound Marketing

I would like to write a review of 2017 trends, as reported by Kleiner Perkins. Google and Facebook have taken most of the growth (see page 13 of the report). Mobile is still underserved in terms of potential ad revenue, which implies the need for development in that sector. Points and Conclusions: Ads and content marketing must integrate to maximize campaign results, Facebook ads offer growing potential for B2B, and mobile must lead the way.

Content type: Blog Post

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Ride The Marketing Trends To Raise Your Conversion Rates

Small business owners and freelancers need to be up on the latest trends and developments. Presently, the trends are your friends as reported by Kleiner Perkins analyst Mary Meeker. Google and Facebook have taken most of the growth (see page 13 of the report). Mobile is still underserved in terms of potential ad revenue, which offers a path to a competitive edge for development in that sector. Conclusions: Use ads and content to appeal to mobile audiences in ways that integrate testimonials.

Content type: Blog Post

Keywords: content marketing,testimonials

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How The Latest Digital Trends Impact Your Inbound Marketing

The 2017 trend report from Kleiner Perkins partner Mary Meeker shows how digital is becoming more integrated, combining mobile, inbound and content marketing ever more tightly (see page 13 of the report). Also, the report points out that mobile is still an underserved sector. I propose to write a review of the opportunity highlighted in the report and how B2B marketers can position to exploit the trend.

Content type: Blog Post

Keywords: Inbound marketing,hubspot coaching and consulting

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Bringing Big Data and Experience Analytics together

Analytics has come a long way in the last decade; the object has always been conversion, but recent innovations merge diverse technologies. This post will tie CX to Big Data, and explore how mobile has become the channel between them. Also, that data storage is more nebulous and less structured now. The conclusion will relate analytics, channels, and experience, and the experiential possibilities that arise from combining big data and the understanding of customer behavior.

Content type: Blog Post

Keywords: Experience analytics,big data

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Analytics That Deliver Insights Right To Your Hands

Does your data segmentation run like it's on rails? Data should flow from the original channels into the segments that matter to you. Then, how does your system deliver the KPIs captured in your analytics? Do insights come to you or do you have to switch platforms? Conclusion: Analytics should integrate every source of granular data that matters and send it to the device in your hand. Implication: Match integrated data channels to a mobile digital world with Databox.com

Content type: Blog Post

Keywords: KPI,marketing report,Google analytics,Hubspot

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Changing How Industries Respond To Digital Threats

There are no excuses for traditional technologies sectors ignoring threats just because they were “not invented here.” Any industry that depends on network-connected infrastructure is vulnerable to malicious attacks from cyber criminals and state actors. This post will develop the details of the threats and how organizations are responding with examples. The conclusion I would like to shoot for is the urgency of including cyber security in operations and developments going forward.

Content type: Blog Post

Keywords: Industrial control networks,threat mitigation

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Lawmakers target IoT Cybersecurity with latest legislation

The IOT Cybersecurity Improvement Bill appears to be advancing through Washington's legislative process quickly. The recent DDoS attacks by the Mirai botnet that leveraged unsecured devices proved the vulnerability. I propose a post that explores the threats and what this bill will do for industrial control networks. Also, the proposed exemption for security researchers sounds like a positive step.

Content type: Blog Post

Keywords: Industrial cybersecurity,industrial control networks

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Hosted PBX Implementation Challenges Looking Ahead To 2018

My mid-year resolution is to reach out to past clients like Carve Digital and help you generate new original content. I propose a post that discusses the challenges around hosted PBX implementation. Broadly, these issues are adequate bandwidth, quality of service and uptime, training and support, and equipment compatibility. If there is a variation or perhaps an alternative topic such as security or inbound marketing that you would like to tackle I will be happy to provide a proposal for that to

Content type: Blog Post

Keywords: Hosted PBX,cloud communications,business phone service

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Continuous Testing Computes Secret Marketing Sweet Spots

Marketing is blind, experienced marketing, web design, and UX/UI pros can launch your site or app with a solid first approximation. However, it is your process to follow up that will set your presence apart from the competition. I propose to write about how brands find the highest converting configurations through the continuous process of analyzing and testing design and content. The target audience will be executives in the B2B space.

Content type: Blog Post

Keywords: Marketing strategy,inbound marketing,content marketing

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Cloud Computing Innovation Trends Help Margins And More

Companies seeking a solution to update and integrate legacy IT infrastructure might object that connecting to cloud services risks downtime and vendor lock-in. This post will explore how cloud strategies are evolving in response to concerns about thin margins and power struggles with vendors. Hybrid cloud and multi cloud have shifted the balance back to companies; the trend continues as software defined data centers continue to abstract services away from physical infrastructure.

Content type: Blog Post

Keywords: Cloud,networking,software defined datacenter

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A Smarter Inbound Marketing Methodology To Find Hidden Opportunities

Predictable trends and serving buyer demands are harder to find as brands pile into any given vertical. The smartest brands see their presence as part of the dialogue. It is not sufficient to publish search engine optimized content and great UX/UI design, although both are necessary. Analytics combined with continuous testing gives you the power to find the learnings hidden within your traffic that will set your brand apart from the crowd.

Content type: Blog Post

Keywords: Inbound marketing methodology,marketing content strategy,website design,seo

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5G Networks Set To Surge With Emerging Tech Big Data

What do new technologies mean for data center growth? As augmented reality, self-driving cars, and 5G roll out, the volume of data that flows across networks will expand dramatically. The need for low-latency capacity will drive the growth of data centers as close to high demand users as possible. Conclusions: Expect networks to grow at the edges and invest in software defined infrastructure as near to the edge as possible.

Content type: Blog Post

Keywords: Cloud,networking,iot,mobile

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Use Multi Cloud Technology To Extract More IT Value

Companies of all descriptions depend on cloud based solutions to deliver applications and content to their audiences and users. Multi cloud strategies help mitigate downtime as just a few minutes here, and there can add up to significant revenue losses. Conclusions: Multi-cloud has a role as part of a well-rounded cloud computing strategy when downtime and vendor lock-in are critical concerns. The background will add context about the abstraction trend and security benefits.

Content type: Blog Post

Keywords: Cloud technology,multi cloud,downtime,software defined data centers

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5G Means Life Experiences Will Change For Consumers

Soon, VR/AR, self-driving cars, and IoT will be everywhere. The gateway to consumers will be 5G networks. What are the implications for security and privacy? Users may trade openness for subsidies as apps grab data to compute the environmental augmentations, or drive safely. Big changes are ahead for data centers, security, and the nature of communities. Will regulators and consumers allow immersive experiences that demand torrents of personal data? Conclusions: Yes, with some reservations.

Content type: Blog Post

Keywords: 5g network,fiberlike wireless,augmented reality,iot

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Will Interactive Voice Response Mean The End Of Agents?

Conversational devices are moving into homes and IVR is taking over call center duties. When will the majority of consumers be comfortable enough to engage with IVR? Are we at the point yet when this technology will take the pressure off human agents? Conversational devices are growing, but IVR faces competition from other channels like agents and bots. This post will discuss the question of what IVR means for consumers and call centers.

Content type: Blog Post

Keywords: Telecom,ivr,interactive voice response,voip,conversational devices,call centers

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New Internet Of Things Legislation Aims To Lock Down Threats

The IoT Cybersecurity Improvement Bill appears to be advancing through Washington's legislative process quickly. The recent DDoS attacks by the Mirai botnet that exposed the vulnerability that the legislation targets. The bill’s fate is still uncertain, but security experts have received the bill positively. For example, the proposed exemption for security researchers sounds like a positive step. This post will explore the threats and what this bill will do for data centers.

Content type: Blog Post

Keywords: Internet of things,security,iot,cloud security

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IoT Legislation Pending Sets Ground Rules For Security Standards

I propose a comprehensive post about the upcoming US IoT security legislation, which is "The IoT Cybersecurity Improvement Bill," now working its way through the U.S. Congress. The post will speak to concerns about poorly written laws and the fear of threats that leverage IoT vulnerabilities, e.g., Mirai bot network et cetera.

Content type: Blog Post

Keywords: IoT,Industrial IoT,OEMS,security legislation

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Will New IoT Law Aid Business Continuity And Disaster Recovery?

While any change that reduces the threat that insecure IoT devices pose is a positive step, the pending legislation is not likely to eliminate the ransomware and other malware attacks completely. The bill in question is the IoT Cybersecurity Improvement Act of 2017, now in congress. This post will discuss what will and will not be covered in the bill.

Content type: Blog Post

Keywords: Business continuity,disaster recovery,DRaaS

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Restaurants Need To Prepare As Digital Disrupts Bricks And Mortar

Bricks and mortar businesses such as restaurants get new value by expanding their presence in the digital space. I propose a blog post that explores the ways that restaurants can use digital channels to engage with customers at a higher level than they ever have before. It will discuss how to capture information, which channels to develop, and why it has to be seamless. Finally, how SaaS services like GrubHub are disrupting front-of-house with delivery.

Content type: Blog Post

Keywords: Restaurants,business intelligence,technology,analytics

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Digital Marketing Contingencies Eclipse The Competition

Hi Dave, How about a post that builds on the theme of proactively looking ahead. The angle will be that marketers should take the long view about content creation. Be proactive by being ready to pivot when obscure phenomena suddenly grip the imagination of your audience. Eclipses are rare but predictable; you can prepare for them as opportunities; this is a metaphor for upcoming events in your field that a proactive marketer will dominate through foresight and planning.

Content type: Blog Post

Keywords: solar eclipse,digital marketing,content strategy

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Can A Corporate Content Strategy Lead To Authentic Branding?

How do brands become authentic? It’s a challenging question that I will ask here because the true value in marketing only comes from the rapport you gain with and interest you receive from your audience before they convert to customers. From the outside, a brand is holistic; it is an entity in itself. That is a challenge to the people who have to drive the message and give the brand life because the internal conflicts and misalignments rupture the surface and destroy audience trust.

Content type: Blog Post

Keywords: Branding,marketing strategy,content management

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Azure Cloud Consolidates To Compete In Cloud Computing

The latest acquisition by Microsoft will strengthen the position of Azure as a cloud computing platform. Consolidation at the time when infrastructure as a service is set to expand by almost a factor of three before 2020. This fill-out of the foundations of compute, storage, and networking puts the company in a strong position against competitors like AWS, Google, and IBM. The post will compare and contrast, then discuss multi-cloud as a remedy for vendor lock-in.

Content type: Blog Post

Keywords: Azure Cloud,cloud computing,IaaS

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For A Seamless Content Strategy Segments Yes Silos No

I would like to propose a post about battling the barriers in content. Tearing down walls and making connections faster than they grow, the result will be a stronger more agile brand. Today you cannot afford to leave content to the marketing department. One warning in counterpoint to the theme here is that breaking down silos brings risk due to the effort of change.

Content type: Blog Post

Keywords: Consumer engagement,data management,content strategy

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Edge Computing Balances Cloud Infrastructure And IoT

The emergence of enterprise and open source initiatives in edge computing show that the potential is significant enough to consider for investment. Edge computing promises to put the digital resources near to where users need them. It is a stage in the evolution of enterprise infrastructure. This post will explore how the framework promises to deliver efficiency and new services such as self-driving cars, VR/AR applications, and IoT.

Content type: Blog Post

Keywords: Networking,cloud,IoT,edge computing,infrastructure

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The Entrepreneurship Key That Sets Top Startups Apart

The critical ingredient that differentiates entrepreneurs from the crowd is their ability to hustle. You need the passion and drive to get the results. But what does the word hustle mean? This post will explore the extent to which an entrepreneur must go to get the deal done, written in a fun and informative style.

Content type: Blog Post

Keywords: Entrepreneurship,productivity,startup

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Network Security Legislation Takes Form To IoT Combat Vulnerabilities

The IoT has treated security as an afterthought if at all, and the result is malware such as Mirai and Wannacry that have limitless platforms in routers, cameras, and other IP-connected devices, which they use for DDoS and ransomware networks. The IoT Cybersecurity Improvement Act will attempt to address the vulnerabilities by setting standards of practice and capabilities. This post will discuss what the bill intends to address and how it might be a good thing for security researchers too.

Content type: Blog Post

Keywords: Network security,cybersecurity,hacking,hacker,ddos

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How Will Smart Cloud Architecture Adapt To The IoT?

The architecture of the cloud will have to move assets to the edge to respond to growing demand from devices on the Internet of Things. The rollout of autonomous vehicles and VR/AR will pile the pressure onto data centers. Additionally, pending legislation will define better (hopefully) IoT security but that may push the demand for data even further. This post will discuss how enterprises and data centers might adapt to the changing technology terrain.

Content type: Blog Post

Keywords: Smart cloud architecture,cloud,connectivity

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Content Is More Mobile Than Ever In 2017 Says Report

The annual report in the first source link shows advertising and mobile content growth. I would love to apply it to the fundamental question for marketers, which is, “How to integrate all of this to humanize the cross-channel digital experience.” My intended conclusions: Relate all channels to the customer, design the experience to be more than an interface, tie the pieces together and tailor the technology to your value proposition.

Content type: Blog Post

Keywords: Inbound marketing,marketing strategy,qualified lead generation

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Fiber Network Growth And What Happens When Subsea Cables Break

I would like to write a post for you about what happens when subsea cables break, what service areas are most vulnerable, how providers respond, and what precautions fiber providers can take. The piece will demo my writing style, discuss the benefits and capabilities of submarine cables as well as how networks respond to breakages.

Content type: Blog Post

Keywords: Subsea cables,fiber,IP transit services,submarine cable breakdown

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The Future Of IP Transit Services Depends On Minimizing Latency

It seems like networks are getting pushed to the edge. Service providers need to move data in support of video, IoT, Big Data analytics, and growing data lakes full of content. The near future will bring even greater demands. This piece will discuss the deployment of edge and fog computing, and what staging data means for networks globally. My conclusions will be that the cloud works better as a whole when infrastructure can act locally and distribute globally with low latency fiber.

Content type: Blog Post

Keywords: Subsea cables,fiber,IP transit services,latency,cloud computing

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Avoid Vendor Lock And Still Get The Most Benefit From Cloud Infrastructure

Vendor lock-in is one of the strongest objections that decision-makers have against committing to the cloud for IaaS. I’d love the chance to discuss the topic for your blog. First I would explore the pain, both real and imagined that customer experience when they consider migrating to software defined data centers. The post would then explain how an appropriate multi-cloud solution would provide better efficiency while retaining the freedom to choose applications.

Content type: Blog Post

Keywords: Cloud infrastructure,public cloud,private cloud,multi cloud,iaas

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Set of Four Inbound Marketing Posts

Hi Dave, Thanks for your continued interest. I would be happy to write more posts for your website. Please let me know the details of how you would like to proceed.

Content type: Blog Post

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In Change Management The Right Channel Partner Is Priceless

Implementing cloud services means change, which, in turn, requires the experience and knowledge base to manage that change. I propose a post that explores the risks of failure in change initiatives. My conclusions will explain the benefits of having Faction as a channel partner.

Content type: Blog Post

Keywords: Cloud infrastructure,channel partner,change management

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Strategy Section for The Modern Marketing Team White Paper

Your direction: Section on strategy and why it's not all about tactics, but a combination of strategic and tactical that accomplishes with marketing teams need today. I will compose the section the style and voice of the document and your website. I will make it as concise as possible while creating the argument for marketing strategy with proper implementation plus the process of adopting the necessary team habits at the tactical level.

Content type: Whitepaper

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X Reasons Buyer Personas Are Inbound Marketing And Content Marketing Essentials

Too many small and medium-sized business owners and their marketing managers fail to develop personas that focus their marketing strategies and campaigns. This post will lay out five to seven reasons that brands need personas in a feature and benefit format. The post will target SMB decision makers in the awareness stage, and at least three of the reasons will relate directly to supporting successful SEO.

Content type: Blog Post

Keywords: Inbound Marketing,content marketing,buyer personas,search engine optimization

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7 Unexpected Inbound Marketing Things About B2B Buyers

This post will build a story around a list that targets B2B personas in the awareness stage of the buyer’s journey.I have seven reasons so far. 1. B2B buyers are people within brands; they value experiences as much retail as consumers 2. Mobile first as digital means a merger of desktop and mobile computing 3. Multi-channel is the difference between success and failure 4. Marketers and sellers feed from the same funnel 5. Etcetera

Content type: Blog Post

Keywords: Inbound marketing,content strategy,b2b

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X Unexpected Things About Inbound Marketing That Persuade B2B Buyers

This blog post will explore the story around a list; it will be five or seven facts to raise the awareness of B2B personas who are beginning the buyer’s journey. 1. B2B buyers are people within brands; they value experiences as much as consumers. 2. Mobile first as digital means a merger of desktop and mobile computing. 3. Multi-channel is the difference between success and failure. 4. Marketers and sellers feed out of the same sales funnel: Smarketing brings the plan together for success.

Content type: Blog Post

Keywords: Inbound marketing,b2b,content strategy,smarketing

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Where B2B Software Marketing Strategies Often Go Wrong

Last week I successfully completed Hubspot’s Inbound Marketing Certification and it has put me in a reflective frame of mind. Specifically, I have met several smart SaaS founders who had implemented unsuccessful inbound initiatives. By treating digital marketing like a buffet they then get failed change initiatives. The story in this post will promote the idea of a blueprint for SaaS companies and build on previous content from the Spot On Agency.

Content type: Blog Post

Keywords: B2B software marketing strategy,inbound marketing,inbound sales,qualified lead generation

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7 Inbound Marketing Ways B2B Buyers Act Like Consumers

People at work are still people, and you need to keep that in mind when you pursue B2B buyers. This post will build a story around a list of seven reasons Inbound marketing can persuade buyer personas for B2B. The conclusions will reinforce the importance of clear and detailed persona development in support of inbound marketing and sales.

Content type: Blog Post

Keywords: Inbound marketing,industrial marketing,marketing strategy

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9 Reasons Personas Define Inbound Marketing Strategy For B2B Buyers

Well defined personas differentiate the buyer from the brand in many dimensions. This list will weave a story around nine points of interest to emphasize the value of personas to brands and marketers. Contact me if you would like to see the list. Thank you.

Content type: Blog Post

Keywords: Inbound marketing,marketing strategy,personas

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Outsourced Marketing Gives Manufacturers More Than Just Tactics And Legwork

Manufacturers have much to gain from outsourced marketing campaigns. Change is always a risk for organizations, and the right partnership will facilitate the transformation from outbound to inbound marketing and sales enablement successfully. The post will discuss some of the pain points that manufacturers experience with inbound marketing and sales, and the benefits of employing the expertise of a professional marketing team.

Content type: Blog Post

Keywords: Inbound marketing,outsourced marketing,sales enablement,lead generation

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Find The Right Inbound Marketing Strategy For Your EdTech Buyer’s Journey

Following on from the SaaS version, this post will be similar in point but original. Find your focus in EdTech marketing and reach the right audience consistently. Inbound marketing applied as a strategy requires a commitment to marketing, sales, and content creation. As with any other industries, half-measures won’t do.

Content type: Blog Post

Keywords: Marketing strategy,inbound marketing,inbound sales,content strategy,edtech

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What’s A GDPR And Why Does It Matter To Your Content Strategy?

The EU is set to implement strict new privacy rules for companies that hold consumer data. Will the GDPR have real teeth or be like the annoying cookie warning? What do marketers need to know and do thrive in such an environment? There is still time to adapt, but the change is coming soon enough. This post will outline the changes, discuss how they will impact marketers around the globe, and how brands will need procedures in place if they want revenue from this continent-sized market.

Content type: Blog Post

Keywords: GDPR compliance,content strategy,SaaS,B2C,B2B

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Consumers And Technology Innovation Drive InsurTech Sales

The post will discuss how digital changes insurance, where long-lasting relationships between agents and clients still matter, as well as long-term products. We've seen technology revolutionize age-old industries, propelling them to an entirely different operating model. Relationships determine the sales funnel and consumer retention, where how does InsurTech disrupt the insurance game? The answer comes from the data made available by the technology.

Content type: Blog Post

Keywords: Insurtech,Fintech,Insurance Technology

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Build the right digital advertising strategy and the market will come

Build it, where “it" is the right strategy and process so that it will attract the leads to you, and they will come because they understand that you deliver the right solution. The object of the game is to bring in marketing qualified leads efficiently. Buyers are out looking for your offerings, but you have to build something more to get them to take the bait. You need a process to funnel prospects through to conversion.

Content type: Blog Post

Keywords: Digital advertising,social media,search engine marketing

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Will your marketing strategy leave you spinning your wheels?

Strategies in name only leave companies wondering what happened. Your service prepares marketing executives for success. This post will support that purpose by highlighting the factors that make the difference in marketing, such as finding the pains that drive your prospects and what makes them convert into paying customers. Conclusion: The right strategy is the one that matches your content, funnel and sales process to the opportunities that best fit your offerings.

Content type: Blog Post

Keywords: Marketing strategy,business strategy,entrepreneur

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5 Reasons B2B Inbound Marketing Needs Social Media On The Team

So far I can think of five reasons that B2B needs Social Media. Repurpose content, bring old posts back to life, generate leads, build brand awareness, and increase influence. The blog post will also include discussion about such as channel selection and editorial calendars for context. As before I can tilt it toward manufacturing, or healthcare etcetera.

Content type: Blog Post

Keywords: Social media,inbound marketing,lead generation,seo

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Your Best Prospects Are Looking For You - What Do They Find?

Buyers are looking for your offerings, how do you ensure the ones who fit your products or services find you? Use the data to create your best Inbound and content strategies. The post will explain how this applies to technology companies, choosing the right touch points and how Inbound Sales Enablement makes a difference. Also the benefits of working with a Hubspot partner to ensure that the best fitting customers can find your tech-compnay readers. Closing with a cheerful CTA for Bristol Strat.

Content type: Blog Post

Keywords: Inbound marketing,sales enablement,content strategy,touch points

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Examine Your Insurance Buyers To Attract Better Leads

I would love the opportunity to tell agents how digital marketing tools help them win. This post will target agents in the awareness and consideration stages, who may not realize the power of Inbound Marketing to attract B2B buyers in the insurance industry. The key is finding the best fitting buyer personas to your product and service. The new buyer uses search to find solutions and agents need to understand the process by which they find the solution that fits.

Content type: Blog Post

Keywords: Insurance,commercial line,b2b,inbound marketing,persona development,lead generation

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Does Your Inbound Marketing Strategy Target Millennials Yet?

The Millennial Generation is emerging as a force in business decision making and buying. Your B2B buyers are more likely to be part of this youthful demographic with every passing season. The conclusion here will be that the preferences of Millennials favor doubling down on the Inbound Methodology. Sellers should be more collaborative, authentic, and informative in relationships with Millennial buyer personas.

Content type: Blog Post

Keywords: Inbound marketing,sales enablement,lead generation,inbound sales

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Marketing Strategies To Engage Millennials And Why They Matter

The emergence of the Millennial Generation as the dominant segment of the consumer marketplace means that it’s time for marketers to double-down on the methodologies that can reach them consistently. The new generation expects authenticity and shared knowledge in the content they consider acceptable. The conclusion will be that Millennials will ignore the brands that fight the trend will while those that provide genuine experiences and high-quality content will thrive.

Content type: Blog Post

Keywords: Millennials,marketing strategy,consumer engagement

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6-9 Ways To Adapt Your Inbound Marketing To Attract Millennials

Millennials are now the dominant generation in the marketplace; they're more than just consumers they’re also the decision makers for B2B buying. It's time to hone your appeal to reach the buyers of the present and future. Conclusions: Develop a content strategy around teaching and sharing, while watching your metrics to ensure what you offer is always the best fit.

Content type: Blog Post

Keywords: Inbound Marketing,content strategy,search engine optimization

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What Do Technology Trends Mean For Your Marketing in 2018?

The pace of change shows no sign of slowing for 2018. Automation and integration are apt buzzwords, but your content strategy will be more important than the production values of the delivery. This post will explain and justify that statement and then look at some things that are coming. Continuing digital transformation, new compliance requirements like GDPR, and cryptocurrency-based transaction features are all going to impact RiseFuel's solutions in 2018.

Content type: Blog Post

Keywords: Inbound marketing,lead generation,seo,sales enablement

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How Should Inbound Marketing Teams Prepare For Tech Trends In 2018?

Talk of AI and cryptocurrencies taking over marketing January first, 2018 may be premature. However, technology is changing rapidly, and it will have a direct impact on Inbound Marketing and Content Strategy. Marketers around the world will also have to deal with the new European privacy regulation or stay out of the EU. This post will discuss emerging tech, the impact of security threats, and data handling issues, all from the perspective of Inbound Marketing for tech businesses.

Content type: Blog Post

Keywords: Inbound marketing,content strategy,trends for 2018

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Defending Against Healthcare And Digital Marketing Cyber Security Threats

I would like to help you demonstrate your authority on the issues surrounding third-party data collection and processing. This post will look at the threats such as phishing, malware, and internal breaches, and discuss the cost as a pain point and mitigation strategies for third-party services providers. The objective will be to build awareness, foster consideration, and enhance Bizzuka’s authority as a lead generation marketing team.

Content type: Blog Post

Keywords: Security threat,digital marketing,healthcare,hospital marketing

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Does Your Internet Marketing Account For Millennials Who Make Buying Decisions?

Millennials are in responsible positions now and choosing which products and services companies purchase, even in manufacturing. Your campaigns and strategies should account for this growing demographic in the workplace. Fortunately, Internet marketing is an excellent methodology to capture and qualify your sales leads. This post will bring together automation, mobile, and sales enablement to explore how to engage with Millennials in manufacturing sales.

Content type: Blog Post

Keywords: Internet marketing,mobile website development,search engine optimization,social media marketing

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Will Artificial Intelligence Make Your Inbound Marketing Smarter in 2018?

I’d love the opportunity to write for you on the topic of AI in Inbound Marketing. This post will discuss the arrival of chatbots and conversational devices in search and inbound. After making the pro-chatbot case, the post will look at expectations and disappointments thus far and determine what the trend is likely to be in 2018.

Content type: Blog Post

Keywords: Inbound marketing,content marketing,artificial intelligence,ai,chatbots,hubspot

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Which Content Marketing Channels Matter Most For 2018?

The content channels that matter most to marketers are going change rapidly in 2018 as innovation in marketing becomes continuous. Original content that appeals all to the senses; live interactions are better than recorded downloads. Traditional channels like call centers still count. Conclusion: No decision about content channels will ever be final again, smart marketers will watch for opportunities and test new channels continuously.

Content type: Blog Post

Keywords: Multi-channel marketing,inbound marketing,content strategy

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