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nDash Writer Profile for ling wong

ling wong

Headline

Website + Content Strategy | Inbound | B2B | Copywriting

About Me

Inbound Certified | Content Experience Design | Transformative Storytelling | Copywriting | Ghostblogging

I've 9 years experience in the online marketing industry, then 6 years creating content for my businesses and for private clients from a variety of industries.

I've managed teams of 5-15 people, working on digital marketing campaigns and projects that spanned strategy, UX, visual design, content development all the way to build, QA and maintenance.

I write for SaaS, IT, and marketing companies on topics including digital marketing, content marketing, inbound marketing, eCommerce, conversion, UX, social media marketing, SEO, B2B marketing, email marketing, the role of AI, and more; with the goal of driving organic traffic, building readership and increasing conversion.

I'm Inbound Marketing, Content Marketing and Email Marketing certified, and am up-to-date with online marketing best practices. 

Writing samples and published work: http://bit.ly/2hcl06g, http://bit.ly/2i7z6Fs, https://clearvoice.com/cv/lingwong

Industries I Write About

Design

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Marketing & Advertising

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Health, Wellness & Fitness

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Computer Software

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Online Publishing

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Telecommunications

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My Writing Samples

If Honest Marketing is Possible, Why Are We Sucked Into Cookie-Cutter Copywriting?

A guest post on Mirasee, this article received over 30 comments and 80+ social share within the first week.

http://snip.ly/fnrtr

6 Steps to an About Page that Connects and Converts

A guest post on YFS Magazine.

http://yfsmagazine.com/2016/07/09/6-steps-to-an-about-us-page-that-connects-and-converts/

5 Secrets to Make Your Sales Copy Connect & Convert

A guest post on the Content Queen.

http://snip.ly/rq9zj

Articles on SEO, Usability, UX, Conversion, Content Marketing & Website Strategy

Access to Dropbox folder with sample articles I wrote as ghostblogger for various companies.

https://www.dropbox.com/sh/ia7tl4o74j2cp9v/AAD7E2Mv7x4o2r5vaWZtA6ria?dl=0

Published articles on B2B marketing

Writer's profile with published work on B2B marketing

https://clearvoice.com/cv/lingwong

Experience

Website + Content Strategist | Copywriter | Ghostblogger | Project Manager

Content Experience Design + Transformative Storytelling + Copywriting + Deadline-Obssesive Ghostblogging * 15 years experience in Digital Marketing | Led cross-disciplinary teams spanning strategy, UX, visual design, content development, build & QA | Inbound Marketing, Content Marketing + Email Marketing Certified * Writing samples and published work: http://bit.ly/2hcl06g, http://bit.ly/2i7z6Fs, https://clearvoice.com/cv/lingwong

Company: Independent Consultant

I worked there from 7/2015 until now

Intuitive Brainiac | Copywriting Alchemist | Creativity Mentor

http://business-soulwork.com/ Business Soulwork + Marketing Activation For the Maverick Entrepreneur. Through my unique blend of marketing coaching, content strategy and copywriting process, I help the maverick-preneurs uncover, articulate & transform their WHY into content that connects, resonates and converts — by way of an intuitive yet rigorous iterative process born out of my Harvard Design School training and 15 years experience in the online marketing industry. I'm Inbound Marketing, Content Marketing, and Email Marketing certified. I help coaches, consultants, service professionals, solopreneurs and small businesses apply these best practices to their specific business models and circumstances.

Company: Business Soulwork by Ling Wong

I worked there from 5/2013 until now

Founder, Owner

http://slideberry.com Slideberry provides Done-For-You presentations, contents, proposals and marketing materials for health and wellness coaches and practitioners.

Company: slideberry

I worked there from 5/2011 until now

Content I Write

Ideas and Pitches I Wrote

How to Improve Customer Experience Through B2B Social Media Marketing

Social media outreach and marketing has become a key component of any inbound marketing strategy. This post will apply social media marketing tactics to the 3 stages of inbound marketing customer journey (awareness, consideration, and decision) to enhance user experience that leads to the next stage in the customer journey, and to conversion.

Content type: Blog Post

Keywords: B2B social media marketing,inbound marketing,content marketing,B2B customer experience

Links:

# Content Marketing Trends For B2B eCommerce

Content marketing is proven to be effective for B2B companies. This article will look at the latest development in this practice and speak specifically to tactics that apply to B2B eCommerce sites to help drive traffic, cultivate relationships, facilitate decision making and encourage advocacy.

Content type: Blog Post

Keywords: B2B marketing,content marketing,eCommerce,B2B eCommerce

Links:

How To Increase Conversion On Your B2B eCommerce Platform

A B2B eCommerce website needs to address the specific needs of a B2B customer -- which often multiple stakeholders, long decision and approval process, as well as complex pricing structure and payment process -- in order to succeed. We'll look at how to streamline the user experience to put a visitor on the fastest path to purchase while building trust and relationship with the customers.

Content type: Blog Post

Keywords: B2B eCommerce,eCommerce website

Links:

How To Increase Conversion Rate Of Your SaaS Company's Website

This article will look at how to design a user experience and create content that will help increase the conversion rate for a SaaS company's website using principles of inbound methodology to generate lead and address stages in the customer journey.

Content type: Blog Post

Keywords: SaaS,conversion rate,eCommerce

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# Ways To Increase Conversion Rate Of Your B2B eCommerce Website

B2B eCommerce is projected to grow exponentially and surpass B2C eCommerce by 2020. Just having an eCommerce site is no longer good enough. This article will discuss how to improve a B2B eCommerce site's user experience to increase conversion rate and improve the ROI of marketing efforts.

Content type: Blog Post

Keywords: B2B,B2B eCommerce,website conversion

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How To Build a Strong Personal Brand For Career Success

This article will show candidates how to strengthen their personal brand -- how they appear on- and offline -- to highlight their unique skill sets and experience so they can stand out from a sea of resumes and get the attention of employers. The article will touch upon finding a unique "positioning" and also communicating them in your online presence.

Content type: Blog Post

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How To Design an Online Customer Experience that Increases Conversion

Businesses are realizing that a unique customer experience is what will set them apart from their competitors. This article will look at how to design an on-brand experience that's consistent across all touch points to convert leads into customers and customers into advocates.

Content type: Blog Post

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Project Management Essentials For Freelance Writers

What do you need to know when you're scoping out a project? How to manage client expectations and make sure they're doing their part so you can deliver on time and on budget? What to do to streamline client communications so you don't spend all day on emails? In this article, we translate project management best practices used by creative agencies into practical steps freelancers can apply to their businesses.

Content type: Blog Post

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# Ways UX Can Improve Inbound Marketing Results

User Experience design has gained much attention in the past few years. As more focus is put on how customers experience a website, interact with a brand and progress through a customer journey, it's essential that brands provide a consistent user experience. Since inbound marketing encompasses building relationship with prospects through various stages in their customer journey, there's a lot of potential of implementing UX best practices to improve results.

Content type: Blog Post

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How To "Sell" Inbound To Your Clients

As inbound agencies, your audience knows all the ins-and-outs of "doing" inbound. However, they might face challenges "selling" inbound to clients. This articles will help your readers translate the nuances of inbound methodology into benefits appealing to their clients.

Content type: Blog Post

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How To Use Email Personalization To Increase Conversion

Email personalization is more than just "hi *|FNAME|*" -- with the advance in customer data management, customer relationship management, and omnichannel marketing, email marketers can leverage a wealth of personalized communications to build relationships and increase conversion. This articles will show readers these opportunities and strategies.

Content type: Blog Post

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How To Use LinkedIn For B2B Content Marketing

LinkedIn is a great platform for B2B marketing. This article will review why that is, and how to leverage this platform to reach your ideal audience that will help you build relationships and increase sales.

Content type: Blog Post

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# Ways Personalized Marketing Helps You Build Advocacy And Generate Referral

Big data and predictive analysis allow companies to gather and utilize information of customers and prospects to create personalized campaigns that build loyalty and encourage advocacy. This article will look at the strategies companies can implement to leverage personalized marketing automation to build turn loyal customers into advocates.

Content type: Blog Post

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# Ways Personalized Marketing Helps You Hit Your Sales Goal

Marketing personalization allows sales and marketing professionals to deliver targeted content that's most relevant for each prospect based on their needs and customer journey. This strategy helps sales professional customize their messaging so they can better connect with the prospect, speak to their needs, and close the sale.

Content type: Blog Post

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How To Implement Content Marketing For Your Startup

Content marketing is a great way for startups to drive traffic, generate leads, and nurture with minimum budget and resources. But getting started with content marketing can be overwhelming. This article will show readers how to get started and what to do to get the most out of content marketing.

Content type: Blog Post

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# Ways To Scale Your Inbound Marketing

To amplify the benefits of inbound marketing, companies need to scale up their efforts. This article will cover how to do so: streamlining workflow, leverage existing assets, implementing automation, and building a team.

Content type: Blog Post

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How To Use Artificial Intelligence To Increase eCommerce Sales

Big Data is changing how eCommerce businesses are marketing to and interacting with their customers. The use of AI allows merchants to fully utilize customer data to deliver personalized messaging, product recommendations and offers based on customer history, aggregate consumer behaviors, and real-time browsing experience. This article will explore how to use AI to boost eCommerce sales.

Content type: Blog Post

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How To Build a Post-Mortem Culture that Turns Mistakes into Opportunities

Learning in real-time based and from experimentation is critical in today's fast-moving software development environment. To succeed, companies need to encourage a blameless post-mortem culture in which teams can discuss failures candidly and respond to situations quickly in order to succeed. This article will discuss why such culture is important and how to foster it in a company.

Content type: Blog Post

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# Tips To Up Your Year-End Content Marketing Game

The holiday season is often "make or break" for retailers and e-tailers. Creating the right content can help generate buzz, boost brand awareness, generate traffic, and increase conversion. This post will cover the advantage of creating content for year-end promotion and use examples to illustrate a few ideas.

Content type: Blog Post

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# WaysTo Use Inbound Marketing To Increase Revenue For Your SaaS Business

SaaS companies face unique challenges many B2B vendors don't. Besides standing out in a crowded marketplace and generating high-quality leads, SaaS companies need to build relationships and cultivate trust with their "warm leads" and existing customers. Customer retention is paramount for this business model and inbound marketing's emphasis on customer journey -- which encompasses customer loyalty and advocacy -- is ideal to help market and grow a SaaS company.

Content type: Blog Post

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# Personalization Strategies To Leverage the Power of Marketing Automation

Personalization will be the focus on many B2B marketers and the technology is key to making account-based marketing an effective strategy. With all the data and the aid of marketing automation software, B2B marketers can now build relationships and cultivate trust with prospects and customers in a way that's never been available before. The right personalization strategies are the key to unlocking the power of the latest technology.

Content type: Blog Post

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How To Make Content Marketing Work For Your Startup

Content marketing is a great strategy for startups and entrepreneurs. When done right, it's cost effective and helps build a following essential for the success of a startup brand. This article will first explore the benefits and effectiveness of content marketing then share some steps a startup can do to get the highest ROI for the effort: e.g., defining customer persona, mapping out customer journey, choosing the best format and medium, and promoting the content to the right audience.

Content type: Blog Post

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# Ways Mobile Apps Can Increase Sales and Revenue

Mobile commerce is taking off and designing a unique mobile shopping experience is key to increasing sales through this increasingly important channel. This article will look at the potential of mobile commerce, the pros of having a mobile app, and different ways businesses can use mobile apps to increase sales.

Content type: Blog Post

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How To Design a Content Strategy For Your Startup

Content marketing is great for startups -- it's cost-effective and can easily be scaled up or down based on needs and budget. However, getting started can be overwhelming. This article will discuss how to set a solid foundation by defining objectives, creating buyer persona, understanding customer lifecycle, and creating a content map so you can be in front of the right audience, in the right place, at the right time, and with the right message.

Content type: Blog Post

Keywords: content marketing,inbound marketing,content mapping,content strategy,audience persona

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Supercharge Your Email Marketing With Personalization Automation

Personalization automation technologies make it possible for businesses to leverage email marketing to increase sales and conversion. You can now segment your audience to deliver the most relevant content and offers to your customers and prospects. This article will discuss how to use personalization automation to deliver an outstanding customer experience at every stage of the customer lifecycle journey to build relationships, cultivate trust, and increase loyalty.

Content type: Blog Post

Keywords: email marketing,personalization

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How Big Data is Driving Insights and Decisions Beyond the IT Department

"Big Data" is everywhere and it's affecting many actions and decisions made by a wide variety of business. Data analytics is no longer confined to the IT department. With the aid of AI and machine learning/predictive analytics, data analytics has allowed companies to gain real-time insights into critical areas of their businesses that have not been available to them before. This article will look at how today's businesses are leveraging big data and what the readers need to know to get started.

Content type: Blog Post

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# Ways To Increase B2B eCommerce Sales In 2018

As more B2B buyers prefer to conduct business and make purchases online, it's imperative that manufacturers are setting up their eCommerce website to meet customer expectation -- which has been fast evolving in the past couple of years. This article will look at the latest B2B eCommerce trends and offer ideas on how to increase conversion rate and boost revenue in 2018 and beyond.

Content type: Blog Post

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How To Minimize Internal Cybersecurity Threats In Your Company

Cybersecurity is a hot topic. Most people focus on external threats but overlook measures to prevent breaches from within the organization -- especially with the "bring your own device" trend. This article will raise awareness on internal threats and what readers can do to tighten up security within their organizations. Employee training will be an important component because any security measure is only as good as those who are using the systems.

Content type: Blog Post

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How To Leverage Data Analytics For Growth Marketing

Big data is everywhere but do you know how to leverage analytics to fuel the growth of your enterprise? Growth marketing is essential for sustainable and meaningful expansion, and data is the key to unlocking patterns and trends that will put you ahead of your competition. This article will show you how to leverage data to inform your marketing decisions and fuel the growth of your company.

Content type: Blog Post

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# Must-Have Technologies For Inbound Marketing

It's easy to talk a good game about inbound marketing but when it comes to implementing the strategies, many people got tripped up by the nuts-and-bolts. Inbound marketing requires the use of a large amount of customer data, tracked and analyzed over the long-term -- making the use of the right technologies critical to its success. This article will look at technologies that are essential to inbound marketing and how readers can make the most out of them.

Content type: Blog Post

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How To Use Predictive Analytics To Drive Sales

As more and more data on prospects and customers are available for companies, they need a way to analyze and utilize the information to make it actionable. This article will cover the advantage of using predictive analytics in sales and strategies for implementing this technology.

Content type: Blog Post

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How To Use Data To Drive Design Decisions

Data is driving business and marketing decisions. User experience and visual design is part and partial of all marketing communications and the appropriate use of data can inform and augment the product of a design process to achieve better results. After all, the role of design is to solve a problem or achieve an outcome and data gives us the insight to create better solutions. This article will define data-driven design and best practices to leverage data in making design decisions.

Content type: Blog Post

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How Big Data Is Shaping the Future of Entertainment

As the TV viewing experience is becoming increasingly digitalized and data from users are gathered from multiple channels, companies have the opportunity to analyze and utilize the information to augment the viewing experience and improve their marketing efforts. This whitepaper will look at the "big data landscape" faced by content creators, the different ways to leverage the data, and some privacy/governance issues readers should know.

Content type: Whitepaper

Keywords: big data in media and entertainment,personalized TV

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Your MSP Isn't Keeping You Safe

What is the difference between a MSP and a MSSP? This whitepaper will examine the difference between a MSP and a MSSP, their different roles in maintaining cybersecurity for companies, and why you need both. It will also explain the critical role MSSP play in maintaining cybersecurity in the corporate environment, and why it's so important in today's workplace (e.g., bring your own device trend etc.)

Content type: Whitepaper

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What You Need To Know About Content Marketing in 2018

Content is king... but in this age of Content Shock, simply pumping out more content isn't the answer. In this article, we'll look at where content marketing is heading in 2018. With search engine algorithm getting smarter, there's a convergence of good UX, great content, and SEO -- which encourages the creation of outstanding content that adds value and engages with the audience. How do you go about producing such content?

Content type: Blog Post

Keywords: content marketing 2018,SEO trends

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How To Increase Sales On Your WooCommerce Website

WooCommerce is a great way to start selling on WordPress. It's free and flexible, with a wide variety of plug-ins available for added features that will help attract customers and optimize conversion rate. This article will go through strategies that will help increase sales (e.g. SEO, adding product views, streamlining checkout) and the WooCommerce features or plug-ins that can help implement these strategies.

Content type: Blog Post

Keywords: eCommerce,conversion,WooCommerce

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B2B Lead Generation In the Age of Machine Learning

If you're a B2B vendor with a very niche or specific market, it's not always easy to generate enough leads to fill the pipeline. If you're too tunnel-visions, you miss out on prospects who may convert. If you cast your net too wide, you're spending time and resources on people that aren't a good fit for your products or services. Thankfully, we now have the capability to build predictive models and leverage a vast amount customer data to find prospects of the highest quality.

Content type: Blog Post

Keywords: B2B lead generation,predictive analytics,machine learning

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How To Leverage IoT Data For Your Business

The widespread IoT means businesses are collecting data from everywhere... such information represents a wealth of opportunities only if you could make sense of it! This article will explain what data from IoT is, how businesses can process them so they can extract useful insights, and how machine learning fits into the picture.

Content type: Blog Post

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# Ways Click-and-Mortar Retailers can Up the SEO Game

More and more local retailers are establishing an online presence and have an eCommerce component in their businesses. Instead of treating their online and offline presence as separate entities, this articles will explore ways they can enhance each other by helping the business get ranked higher in search engine results. We'll look at how to improve on-site SEO, increase product page engagement (reviews, videos etc.), get listed on Google Shopping, and enhance local SEO.

Content type: Blog Post

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# Reasons Why Website Redesigns Flop (and what to do instead)

Website redesign projects can be long and painful -- taking months and often going over budget. Strategies and design are made based on assumptions, not user data. Not to mention, by the time the website launches after a long design and build process, the UX and technology could become outdated. This article will explore why traditional website redesign process isn't cost-effective and introduce a different approach -- creating a launch pad website and continually making improvements.

Content type: Blog Post

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What Technology Companies Need to Know About Inbound Marketing

An ebook, similar in structure to the previous ones for dental industry and manufacturers, this piece will focus on how technology companies can use inbound marketing to stand out in the competitive market. We'll define inbound marketing, review the 4 stages, and what readers need to know to design a successful inbound strategy. Since many technology/SaaS companies are subscription-based and churn can make or break their bottom line, we'll look closer how inbound aids customer retention.

Content type: Whitepaper

Links:

Getting Started With Inbound Marketing: the Step-By-Step Guide

An original version of an ebook detailing how to implement the inbound methodology, similar to this: https://cdn2.hubspot.net/hubfs/145335/ebooks/The_Inbound_Marketing_Process/Inbound-Marketing-Process.pdf?t=1512082244166. Topics cover can include: getting educated (resources), assessing current marketing, defining goals/needs, assembling a team, designing a plan, publishing and promoting content.

Content type: Whitepaper

Links:

How Artificial Intelligence Is Changing the Face of Account-Based Marketing

Account-based marketing is proven to be effective for selling B2B. However, there are some challenges in collating and analyzing all the available customer data to identify the most profitable opportunities. The article will discuss how the use of AI and machine learning can put the concept of ABM into practice by helping marketers combine strategies with data to increase the effectiveness and ROI of their campaigns.

Content type: Blog Post

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Diversification: the Key To Successful Networking

When you confine your networking effort to people in your own industry or hold similar titles, you may be unknowingly trapping yourself in an echo chamber that doesn't help you gain actionable insights to make the best decisions. This article will explore the importance of networking with people outside of your own industry and why it'll not only help expand your connections but also allow the kind of social dynamics that sparks creativity and resilience.

Content type: Blog Post

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Work Smarter: # Project Management Techniques For Freelancers

As a freelancer, you want to maximize your time and energy on billable work and minimize time spent on admin tasks to increase your profits. Applying the right project management techniques will help streamline workflows and allow you to work more efficiently. However, you don't have to spend days reading up on project management. As a freelancer, you just need a few simple techniques to help you run a lean and mean business: scope definition, change control, milestones, metrics, and debrief.

Content type: Blog Post

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How To Lead AI Transformation In Your Organization

Use of AI is prevalent in business operations, from sales & marketing to hiring and supply chain management. No matter what your expertise is, there will be a way to employ AI to help your company operate more cost-efficiently. The challenge for many is to get management's buy-in and lead an AI transformation in the organization that will create significant and long-lasting impact. This article will show readers what they can do to become the AI transformation pioneer in their organizations.

Content type: Blog Post

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Essential Metrics For Measuring IT Effectiveness

The fast evolving business landscape means IT is becoming increasingly important in any business operation. As companies are investing more in their IT infrastructure, they also need better ways to measure its effectiveness so they can make the most out of their IT dollars. New KPIs are needed to measure the impact of your IT strategy. This article will review the KPIs you need to measure and why they matter. We'll also cover how to effectively analyze your log to make the most out of data.

Content type: Blog Post

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# Ways AI Increases Workplace Efficiency (and make your life easier)

AI can sound like such a big topic but it can actually help you facilitate a lot of tedious and manual tasks in the workplace to make life a lot easier. In particular, it enhances IT capabilities in many areas including video conferencing, voice assistance, meeting scheduling, resolving inquiries, human resources, data entry, log analysis, transcribing notes, planning travel, and cybersecurity. This article will look at how AI is changing the workplace.

Content type: Blog Post

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# Ways To Increase Revenue For Your Inbound Marketing Agency

As an inbound marketing agency, you're depending on both new and recurring clients to sustain and grow your revenue. In this article, we'll look at different ways to grow your revenue, including generating more leads, increasing revenue per client, and improving client retention rate.

Content type: Blog Post

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How To Embrace the Bring-Your-Own-Device Trend Without Sacrificing Security

The BYOD trend is here to stay and it offers both employers and employees a lot of advantages. However, without the proper security protocol, these personal devices also risk exposing the organization's IT system to malicious hackers. The article will review the BYOD trend, how to use it to improve productivity, and what to do to minimize security risks.

Content type: Blog Post

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# Ways Personalization Can Boost eCommerce Revenue

Customer experience is increasingly becoming the key differentiator for brands, surpassing pricing and products. A personalized shopping experience that leverages products recommendations, targeted content, and personalized offers will help distinguish your brand from competitors. This article will discuss ways eCommerce merchants can increase sales with (extreme) personalization, using AI to make extracting insights from a large amount of customer data possible.

Content type: Blog Post

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# Essential Components Of Successful Omnichannel Retail

Everyone is talking about omnichannel marketing and retail. It's the key to creating a seamless customer experience that'll distinguish your brand from your competitors. However, the many moving pieces needed to implement an omnichannel strategy can be overwhelming for many retailers. This article will look some key considerations for implementing an omnichannel strategy and the various components involved, such as POS solution, eCommerce platform, CRM services, lost prevention, and more.

Content type: Blog Post

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# Healthcare Supply Chain Management Best Practices

Supply chain management for the healthcare industry is becoming increasingly complex and challenging. Thankfully, new technologies are making it possible to manage all the moving parts so businesses can increase efficiencies and reduce cost. This article will look at industry best practices and discuss the technologies involved.

Content type: Blog Post

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How To Use Data To Drive Design Decisions

Expand current article to include more examples similar to the length and level of details in the article (https://www.growthdrivendesign.com/casestudies) and tie the steps described in the article to branding practice (https://artplusmarketing.com/branding-identity-with-experiments-and-data-driven-decisions-a2be74ea14e4) -- bringing the article up to 1,500 words.

Content type: Blog Post

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Designing For the Human Experience In the Age Of Digital Transformation

From IoT and AI to Big Data and blockchain, 2018 is a year when rapid digital transformation will permeate every aspect of our lives. When brands use these technologies to interact with consumers, it's not enough just to deploy the tools. You need to consider the consumer psychology and customer experience in order to deliver a seamless interaction and branded experience that will make your business stand out. This article will look at some DX trends and show how they can be used to augment CX.

Content type: Blog Post

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Augmenting Omnichannel Customer Experience In the Retail Environment

The use of customer data and analytics has been helping brands deliver seamless omnichannel customer experiences that have proven to increase engagement and conversion rate. Although most prominent among online retailers, omnichannel marketing shouldn't be limited to the virtual environment. Retailers with physical locations can leverage customers' interaction with the brand online and via mobile apps to deliver the right content and offers in the right place at the right time to augment CX.

Content type: Blog Post

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How To Achieve Double-figure Growth In 6 Months (or less)

I'll interview one of Baloka's key strategists or leaders to reveal how you help clients achieve exponential growth within a short period of time. The approach will be informative, "you can do it too" but also allude to the complexity of the various strategies and moving parts to highlight why it's best to leave it to the experts who have the experience and got the knowledge all dialed in. (Note: due date will be dependent upon the availability of both parties to schedule the phone interview.)

Content type: Blog Post

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How To Improve Conversion Rate with AI and Machine Learning

As more and more sales and marketing tools are employing AI and machine learning to help users improve results, many people still aren't sure what exactly these technologies are and the game-changing implication they can deliver to their business results. This article will give an overview of this trends, explore ways that the technologies can be used to support and augment sales & marketing strategies, and a few examples of how these tools work.

Content type: Blog Post

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How To Effectively Execute a Content Marketing Strategy For Your Startup

Content marketing is great for startups -- it's cost-effective and can easily be scaled up or down based on needs and budget. However, getting started can be overwhelming. This article will discuss how to set a solid foundation by defining objectives, creating buyer persona, understanding customer lifecycle, creating a content map, and assembling a team so you can be in front of the right audience, in the right place, at the right time, and with the right message.

Content type: Blog Post

Links:

How Big Data is Driving Insights and Business Decisions

"Big Data" is everywhere and it's affecting many actions and decisions made by businesses. Data analytics is no longer confined to the IT department. With the aid of AI and machine learning/predictive analytics, data analytics has allowed companies to gain real-time insights into critical areas of their businesses that have not been available to them before. This article will look at how today's businesses are leveraging big data and what the readers need to know to get started.

Content type: Blog Post

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The Key Document Your Need For Generating Compelling Content

Who, what, when, where, how -- when you answer these questions, you'll have the key to creating content that's compelling to your ideal audience. The document to help you put all this information together? Your content map. A content map can help you decide what content to produce based on how the audience is, where they are at the buyer's journey, the content format, and the distribution channel to ensure that you reach the right people at the right time.

Content type: Blog Post

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How To Outsource Your Content Production

This post will increase brand awareness of the nDash.co brand and value propo by addressing one of the challenges marketers face -- creating enough content so they can improve SEO, drive traffic, build trust, and increase engagement. This article will cover the strategy to get everyone on the same page (e.g., have a content map and editorial calendar,) how to build a content team, and some best practices when outsourcing content creation -- which includes using trusted platforms such as nDash.

Content type: Blog Post

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How To Double Your B2B Sales With Online Lead Generation

Many small- and medium-sized businesses are stuck in the feast-and-famine cycle because they don't have a consistently reliable way of generating leads and bringing in new clients/customers. To double your sales and cash flow, you need to set up a lead generation system that brings in high-quality prospects so you can nurture the relationships that will lead to more sales. Many of these techniques are highly automated, making them easy for small- and medium-sized businesses to implement.

Content type: Blog Post

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Should Your Hire a Marketing Agency?

As many small- and medium-sized business, they come to a crossroad when they've expanded to the point where they need to decide how best to handle their marketing needs that goes beyond hiring a couple of freelancers here and there. Assembly an internal team often turns out more costly and less flexible. This article will weigh the pros and cons of having an internal team vs. hiring an agency -- highlighting the benefits and cost-effectiveness of hiring an agency.

Content type: Blog Post

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How AI Is Changing Content Marketing

AI and machine learning is all the rage and it's being used in all aspects of marketing. As a content marketing, how can you leverage this new technology to help you increase ROI and get better results? This article will look at the various ways content marketers can use AI to their advantage -- e.g. analyzing consumer/customer information to deliver highly personalized content, extracting more insights from data you already have on your CRM platform, and identifying the best topics.

Content type: Blog Post

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# Tips To Successfully Incorporate QA Into Your Project Plan

QA is essential in any software development and deployment projects. It should be incorporated into the project plan to ensure that all the components are addressed. This article will review the importance of incorporating QA in every step of the process, discuss the various types of testing (e.g., automation testing, regression testing, cross-browser testing) that should be used in each stage, and how to effectively incorporate them into a project lifecycle.

Content type: Blog Post

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The Complete Guide To Planning, Organizing, and Executing Your Content Marketing

Content marketing is a big topic that involves many moving parts. It's quite overwhelming to piece the many discrete pieces together to develop a cohesive plan. This article will detail the entire content marketing process in one place -- from research (buyer persona, content map, competitive analysis, keyword) and planning (content calendar, content marketing team) to execution (project management, hiring freelancer -- inc using nDash for pitches) and distribution (media, influencer)

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# Content Marketing Ideas For Manufacturers In 2018

(For Marketo Blog) Manufacturers face unique challenges when it comes to B2B selling. The long sales cycle and the need to sell to multiple stakeholders means they're facing more complexity whether it's building customer relationships, generating/nurturing leads, or supporting sales. Content marketing allows you to deliver targeted communication to multiple stakeholders and cultivate trust that supports the entire customer lifecycle. This article will discuss the latest ideas that work.

Content type: Blog Post

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# Tips To Improve Office 365 Security

Office 365 has become an indispensable tool for many businesses. However, the widespread concerns over cybersecurity and the software's cloud-based nature means companies need to be hyper-diligent about keeping their information from prying eyes -- which is particularly important for businesses that need to handle sensitive data or comply to security standards. This article will look at different ways companies can beef up their cybersecurity measures around Office 365.

Content type: Blog Post

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A Market Of One: the Most Lucrative Market At Your Fingertip

(For Marketo blog) Customer-based marketing (or account-based marketing) has become increasingly popular among B2B marketers for a very good reason -- it's well-suited to the long sales cycles, helps build customer relationships with multiple stakeholders, and offer multiple opportunities to close the deal. This article will review the latest trends in customer-based marketing and how to increase the ROI of these strategies -- including creating targeted content for the different buyer personas

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How Marketing Agencies Can Retain More Clients

The cost of acquiring agency clients is increasing and it's more cost-effective to put more resources on client retention. For many marketing agencies, that means focusing on on-going engagement rather than "once and done" projects. E.g., offering Growth-Driven Design and a comprehensive content marketing service that covers content strategy to on-going content production and promotion. Platforms such as nDash allow agencies to scale without overhead while accessing a wide variety of writers.

Content type: Blog Post

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Sales and Marketing Alignment For Effective Account Based Marketing

ABM is a highly effective B2B sales and marketing strategy. However, the efforts invested by the marketing department could go to waste if the sales team isn't set up to pick up where the lead generation and nurturing strategies left off. This article will make the case for ABM, then we'll look at how to get your sales team on board, align your goals, leverage automation, use lead scoring, collaborate on content, etc.

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How To Use Marketing Automation To Connect With Your Customers

Customer experience (CX) is becoming increasingly important in driving sales. Marketing automation allows companies to deliver targeted content and offers to prospects and customers so they can build relationships and increase sales. This article will look at how to strategically connect with your customers using targeted content through marketing automation strategies to build brand awareness, increase engagement, and boost conversion.

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How To Drive High-Quality Traffic To Your Website

With limited time and budget, many small business owners find it challenging to drive traffic that will convert to their website. This article will introduce easy-to-implement tactics on identifying the right audience and crafting the right message through tactics such as SEO, social media, paid online advertising, content marketing, email marketing (personalization), and local SEO. Optimize ROI by focusing on delivering the right message to the right people in the right place at the right time.

Content type: Blog Post

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Healthcare Marketing: How To Attract More Patients

Healthcare has become an increasingly competitive industry. Hospitals, clinics, and medical facilities are vying for patients' attention. This article will look at the latest trends in healthcare marketing and what readers can do to acquire and retain more patients. E.g., content marketing, SEO/SEM, consumer reviews, patient support/engagement/satisfaction etc.

Content type: Blog Post

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How To Increase Audience Engagement With Interactive Content

Now that every business is publishing blog posts, it's not always easy to stand out and capture the attention of your audience. Interactive content has become an effective way to not only get noticed but also increase engagement (which also helps SEO.) This article will start with supporting stats, then look at some interactive content formats and best practices, as well as some content promotion ideas.

Content type: Blog Post

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How To Increase the ROI Of Your Visual Content

Visual content has been proven effective in capturing audiences' attention, boosting engagement, and increasing social share. However, it typically requires a higher investment to create a piece of visual content. How can you make sure it's delivering the results you want? This article will start with some stats to show the effectiveness of visual content, then define the different formats of visual content, and explore how to increase the ROI of using such visual content.

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How To Use Data Analytics To Drive Growth Marketing

Growth marketing is about attracting new visitors, increasing engagement, and converting/retaining more customers. This customer-centric approach can be fueled by data-driven marketing, which leverages data analytics to understand customer behaviors and preferences so brands can conduct more meaningful experiments and deliver more valuable content and experience. This article will look at how to use data to make growth marketing more effective.

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Simple Tips On Data Backup for SMBs

Hacking, natural disasters, human errors... all these and more can cause you to lose the data that's critical for the operation of your business. To safeguard your business against unpredictable scenarios, it's essential that you have a comprehensive data backup plan. This article will review why you need one, how to design a strategy, and what you need to do to ensure that your data is backed up properly for quick and easy disaster recovery to minimize downtime.

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Business Trends Affecting Startups and Small Businesses in 2018

As a startup or small business, you don't have the time and resources to chase every bright shiny object. With so many new ideas and technologies, how can you tell which ones you need to pay attention to? This article will look at trends, ideas, and technologies that are driving business success in 2018 (and beyond), explore why they're relevant to startups/small biz, and what you need to know when implementing them.

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How To Build Equity In Your Business

Running a business is more than selling products or delivering services. If you want to make it more than a "job" you need to build equity in the business so there's value inherent in the brand and the assets of the company that goes beyond the day-to-day operation of the business. This article will what business equity and how small- and mid-size companies can increase their value by building equity.

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20 Benefits Of Having a Remote Team

Workplaces are becoming more "portable" thanks to technologies such as cloud computing, VoIP, and other SaaS tools that are allowing employees and talents from all over the world to collaborate virtually and productively. Should you assemble a remote team for your business? This article will review the benefits of having a remote team and how these benefits can be enhanced by the smart use of technologies.

Content type: Blog Post

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Messaging and Chatbot For B2B Marketing

(For Marketo) The use of messaging apps & chatbot has become increasingly popular among B2C marketers while conversational selling has proven to increase conversion. There are many opportunities for B2B marketers to leverage messaging apps - from generating leads to cultivating relationships and providing customer care. The high level of personalization and the ability to collect customer response is particularly suited for account-based marketing within the B2B context.

Content type: Blog Post

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Company Blog vs. LinkedIn Pulse vs. Medium: the Pros and Cons

Where should you post your content so you can get the most out of it? There's no one-size-fits-all answer when it comes to choosing a blogging platform. You need to identify your objectives and evaluate which platform can help you achieve them. This article will explore the pros and cons of each platform (how they can help achieve a certain objective) and share a few ways to post on more than one without getting penalized by Google.

Content type: Blog Post

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Interior Design Trends For Offices and Mixed-Use Buildings In 2018

(Responding to your pitch request) A post that looks at emerging design trends for office space and mixed-use buildings, such as modern vs. eclectic design, moving wall space, flexible & multi-use spaces, collaborative spaces, technology integration, privacy-friendly workstations, accessibility improvements, branded space, "hot desking," biophilic design, as well as materials and textures.

Content type: Blog Post

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5 Must-Have Technologies For IT Resilience

(Respond to pitch request) Based on the PDF provided, this article will show readers how to improve the IT resilience of their organizations using the right technologies so they can be protected against attacks and disasters. As companies are becoming aware of the risks posed by hackers, and understand that an attack is almost a "when but not if" -- they're looking for solutions to make sure that their business-critical information is backed up and can be recovered to minimize downtime.

Content type: Blog Post

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Blogging On LinkedIn vs. Medium: What Are the Difference And How To Optimize Your Posts

Both LinkedIn and Medium are great blogging platforms because they offer a large built-in audience and "SEO juice" so you can get found more easily and build a bigger audience. However, these two platforms are also very different in nature and require different approaches when you create content. This article will compare these two sites and then share some tips on how to optimize your content on each platform.

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How To Drive More Sales By Improving Call Center Quality

(In response to request for re-pitch) Call center is an important component in delivering an outstanding customer experience, which has become a major differentiating factor for brands to get and retain customers. Improving and standardizing the quality of service delivered by your agents plays an important role in the customer experience. This article will review ways to do so. One of the important strategies is to build a scorecard system so managers can monitor and improve agents' performance

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# Ways To Improve Call Center Quality

Call center is an important component in delivering an outstanding customer experience, which has become the major differentiating factor for brands to get and retain customers. Improving and standardizing the quality of service delivered by your agents plays an important role in the customer experience and this article will review ways to do so. One of the important strategies is to build a scorecard system so managers can monitor and improve the performance of individual agents.

Content type: Blog Post

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Pitch Request

hi Matt - I saw a pitch request from you but there's no note or details. Is there a specific topic you want to focus on?

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# Goo.gl URL Shortener Alternatives For Content Marketers

(Response to pitch request) An overview of what Goo.gl URL shortener does, a list of alternatives, the pros and cons of each. Focus on features that are relevant to content marketers, such as ease of use, customization, tracking etc.

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"Can Bots Write My Blog? How AI Is Changing Content Marketing

(Marketing Profs) AI and machine learning are changing how we approach marketing. In particular, the use of a large amount of data is made possible to analyze and fine-tune tactics. The technologies are now being used by content marketers to analyze everything from blog title to customer lifecycle so they can increase the ROI of their strategies. This article will look at the how the latest AI technologies are changing content marketing and what marketers need to know to stay ahead of the game.

Content type: Blog Post

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# Ways To Increase Revenue With Email Personalization

(Marketing Profs) The latest marketing technologies, including the ability to collect and analyze a large amount of data, the use of omnichannel personalization, or the use of AI to test content and subject lines, have breathed new life into email marketing. This article will look at how the latest email marketing techniques, such as advanced segmentation, dynamic content/offer, automation and integration, and data-driven marketing, can help companies deliver more relevant content and offers.

Content type: Blog Post

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Account-Based Marketing In the Age of Omnichannel Personalization

(Marketing Profs) ABM is an effective for B2B marketing thanks to its highly personalized nature. It can become even more powerful and dynamic when integrated with an omnichannel strategy so you're interacting with prospects seamlessly across all touchpoint. This article will start with an overview of omnichannel B2B marketing and how personalization is the key to successful AMB strategies. Then we'll look at the creation of a single customer view and some essential marketing technologies.

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Pitch Request

Responding to your pitch request. Let's use this thread to communicate so we're on the same page at to what you have in mind. Be happy to hop on a quick call to chat as well. Thanks!

Content type: Blog Post

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# Tips To Reduce IT Cost

Strategies on what businesses can do to reduce IT cost, including outsourcing IT set up and maintenance (tie to Ntiva services)

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AI In the Age Of Digital Transformation

AI, IoT, predictive analytics, and machine learning are taking an increasingly important role in digital transformation. From customer experience to demand forecasting, from cybersecurity (data protection) to workflow optimization -- AI is changing how we do business. This article will look at some key areas where AI will be having substantial impacts for businesses in the near future.

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How Drone Technology Is Changing the Agriculture Industry

The use of drones has revolutionized the agriculture industry by helping farmers become more efficient in various tasks, from analysis to crop monitoring and health assessment. This article will cover how drones are used in agriculture and the exciting possibilities in cost saving and increased ROI.

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How To Augment B2B Content Strategy With Conversational Selling

As more brands are using live chat, chatbots and messaging apps to connect with consumers, companies may wonder if conversational selling right for B2B selling. In fact, conversational selling is a great complement to inbound methodology and account-based marketing, which are both highly effective for B2B marketing. This article will look at how to map your conversational selling strategy to your content strategy -- understanding the various interaction and when to send users relevant content...

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How To Use PPC Ads For Content Promotion (In an "Inbound" Way)

As more content is being produced every day on every single topic imaginable, often times organic search is not quite enough to get your content in front of the right audience if your website doesn't have the domain authority to rank high. Using paid advertising is a great way to target a specific audience, drive traffic to your content, build your "SEO juice," and gain the traction you need. This article will explore how to use PPC ads to promote content (e.g., blog post, video, lead magnet)...

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# Ways B2B Marketers Can Increase ROI By Increasing Sales

In the interview, Mike Troiano mentioned, "Everything you do in marketing... has to be about driving more sales over the long run." This article will expand on this idea and explore how marketing strategies can be used effectively to generate more sales. We'll explore email marketing, lead generation, ABM, automation, lead scoring, omnichannel marketing, personalization (e.g., dynamic, targeted content) and more.

Content type: Blog Post

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How To Use Facebook For Account-Based Marketing

Building relationships through customer care is the foundation of ABM. As more and more B2B buyers are using social media for research and support, B2B marketers need to be able to use it effectively to increase sales. This article will look at how to use social media, particularly Facebook, in customer support so you can get the most out of ABM, which has been proven to be a very effective B2B marketing methodology.

Content type: Blog Post

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MarketingProfs Article

bonus/"published price" part 1

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How the Education System Has Failed Entrepreneurs

From Tucker Carlson to Gary Vaynerchuck, many are questioning if our education system is failing to train the next generation the skillsets and mindsets needed to thrive as entrepreneurs. An alarming percentage of successful business owners think that a higher ed degree isn't necessary to succeed as an entrepreneur. This article will examine where the system is failing to foster entrepreneurial thinking and what we can do about it.

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Multifamily Housing: the Latest Trends In Apartment Building Design

Millennials and Gen Z are changing how apartment buildings are designed. These multifamily living environments are more than just spaces to put a bed. From co-living arrangement and the emphasis on social space to the notion of sharing economy and the prioritization of convenience/location -- designers and developers need to create spaces that speak to the needs of these up and coming generations and the experience economy. This article will examine 5-7 of these trends.

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How to Identify Roof Leaks (and How to Treat Them)

Roof leaks, if not treated in a timely manner, can cause costly damages to your home. To prevent this from happening, the first step is to be able to identify signs of a roof leak. Then you should minimize the damage by taking a few simple steps. However, to prevent further damage and permanently fix the leak, you should contact a roofing expert/professional so you'll not only fix the leak but also proactively prevent future leaks.

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# Written Content Formats to Engage Your Audience and Generate Leads

[ Response to pitch request ] A blog post explaining the various types of written content used in content marketing and some best practices in creating such content --we'll look at blog posts, articles, whitepapers, e-books, listicles, Q&As, AMAs, guest posts, social media posts, case studies, presentations, checklists, emails, and more.

Content type: Blog Post

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Cybersecurity and Data Protection For Higher Education Institutes

There have been quite a few cyber attacks launched against higher education institution and the cost of these breaches are high. This article will provide some background on these attacks and the associated costs (to highlight the need for heightened security,) explore some unique challenges, and review what higher ed institutions can do to protect themselves and the student data.

Content type: Blog Post

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In-House vs. Outsourcing IT: Pros and Cons

Many companies and business owners face the dilemma of whether to build an in-house IT team or outsource it to contractors or MSP companies. The answer isn't black-and-white and depends on many factors. This article will look at the pros and cons and conclude with a summary when it may make sense to do it in-house and when it'd be more cost-efficient to outsource IT (with a link to Ntiva services)

Content type: Blog Post

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How To Use Quora, Medium, and LinkedIn Pulse For SEO

[ Response to pitch request ] Quora, Medium, and LinkedIn Pulse are three commonly used content platforms. What are their pros and cons and how can you use them to drive traffic and improve SEO? This article will explore these three platforms to see how you can use them for your content marketing by leveraging their domain authority so your content can get found on search engines and then direct the readers to your site.

Content type: Blog Post

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How To Manage a Team of Remote Employees

[ Response to idea request ] Hiring a remote team can be a cost-efficient way for SMBs to reap the benefits of having a team without incurring the overhead of having all the workers in an office space. However, there are some challenges when it comes to managing remote employees. This article will share how to manage a remote team to make sure that tasks/expectations are communicated properly and things get done while managing cost.

Content type: Blog Post

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Keywords Are So 5 Years Ago... How To Boost SEO With Topic Cluster

[ Response to pitch request ] As search engines are putting more emphasis on context and relevance, simply focusing on keywords isn't enough to get high ranking on SERPs. Content needs to be organized and created in an audience-centric manner while your website structure needs to reflect the thought process of your readers. That's why topic clusters is going to help you win the SEO game. This article will show you how to use topic clusters to improve SEO and drive more high-quality traffic.

Content type: Blog Post

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How To Use Account-Based Marketing Strategies To Augment Demand Generation

Demand generation campaigns often cast a wide net. While this can get more leads, not all the leads are of high quality and your sales team may end up spending time and effort on prospects that aren't the most profitable. The use of ABM strategies can help you hone in on prospects that are most qualified so you can target your efforts and increase your sales and marketing ROI.

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How Artificial Intelligence Is Changing Demand Generation

AI is increasingly adopted by marketers to help process a large amount of consumer and customer data so they can improve targeting and increase ROI. This article will look at how AI is used in demand generation so marketers can better leverage existing data, increase conversion rate, and help align sales and marketing. AI's ability to make sense of unstructured data and optimize campaigns in real-time is going to change the way marketers do their job.

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How To Use Facebook Lead Ads To Generate More Leads

Facebook's lead ads allow you to collect prospects' information right on the platform without sending them to a separate landing page, helping increase conversion rate. This article will discuss how you can generate more leads, e.g., by creating a custom/lookalike audience, creating a relevant lead magnet, and use retargeting to increase your ROI.

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# Reasons You Should Outsource the Management of Your Marketing Technology Stack

[ Respond to pitch request ] Why B2B technology startups and SMBs should outsource management and/or operation of their marketing technology (martech) stack components. Some talking points (besides client input) include: making sure you're optimizing the use of the tools, using the most effective tool for your business objectives, staying current with the latest strategies and technologies, leveraging the knowledge of a team of experts, and minimizing full-time team to reduce overhead.

Content type: Blog Post

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Cybersecurity Best Practices For the Healthcare Industry

Cybersecurity has become a main concern for healthcare providers in recent years. The large number of patient records and personal information that they keep have made them targets of many cyber criminals. In addition, the need to stay compliance with industry regulations, such as HIPAA, has put more pressure on making sure that they have implemented the proper cybersecurity measures. This article will review how you can protect your healthcare organizations from cyber attacks.

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# Tips For Selecting the Right Phone System For Your Business

Phone system sounds quaint in this day and age of messengers, live chat, email, Slack, Trello etc. However, you need a phone system to communicate with clients, customers, and vendors. Good news is, you're no longer limited to the good ol' landline. There are quite a few options available and this article will show you what you need to know to select the right phone system for your business.

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Top 10 Keys To Network Marketing Success

We hear many success stories about network marketing but there are also many people who got frustrated when entering the business. What distinguishes those who succeed from those who don't? This article will review some keys to network marketing success, such as: selecting the right company/product, setting realistic expectations, honing in on a target market, adding a personal touch, listening to your customers, learning about marketing, and following up with prospects or customers.

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Top # Trends in Network Marketing

The network marketing business model has been around for a while. However, with new marketing technologies and changing consumer expectations, there are some trends you need to look out for if you want to continue to succeed in the business. These include the use of online social proof, catering to a global customer-base, creating customer engagement, delivering an outstanding customer experience, and the shift toward niche/premium products.

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Top 7 Things To Look For in a CRM

You were told that you need a CRM to manage your relationships with prospects and customers. But with so many platforms on the market, how can you be sure you're getting the best solution for your business? After all, migrating all your data is a labor-intensive endeavor and you don't want to keep moving from one platform to another. This article will review the top features you need to look for: mobile access, real-time integration with all customer touchpoints, contact syncing, and more.

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# Best Practices For Successful Data Center Relocation

Relocating a data center is a complex undertaking that involves extensive planning, expert knowledge, and extensive experience. This article will discuss some industry best practices that will help ensure a seamless relocation. E.g., project management, logistics planning, inventory assessment, evaluation of dependencies, post-relocation testing, etc. We'll also discuss the environmental aspect and highlight Basic Solution's service in disposing and recycling materials.

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In-House Vs. Outsource IT: a Balancing Act

Should you hire an in-house IT team or outsource IT needs? The answer isn't often a definitive "yes" or "no." Many corporations need a balance between having the consistency and availability of an in-house IT department and the added flexibility and specialized knowledge of a third-party provider. This article will look at the pros and cons of in-house vs. outsourcing IT and how to get the best of both worlds. It will direct readers to explore BSC's Remote Hand and Smart Hand services.

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# Cutting-Edge Trends in Architecture for 2019 and beyond

What's ideas and trends and going to define our built environment in the next decade? This article will look at 8-10 up and coming trends -- some made possible by new technologies and others as a response to environmental concerns. Each section will include the trend, a description, and (if available) photos to illustrate the idea.

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# Ways Cloud Computing Improves Employee Productivity

If you're on the fence about migrating to the cloud, you may be considering many pros and cons. One of the biggest consideration is the ROI of doing so, which largely hinges on the question -- will cloud computing increase employee productivity? This article will explore the different ways that cloud computing helps improve productivity. It will also include a CTA to download the "pros and cons of cloud migration" white paper.

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How To Select the Best Managed Service Provider (MSP) For Your Business

A good MSP helps you set up your IT system properly and comes in to fix things when they break. An excellent MSP does more than that. This article will show readers what to look for in an outstanding MSP that will not only get their systems running seamlessly but also provide services to help you grow your business. A reputable MSP will have the scale, knowledge, and customer support to help you automate systems, increase efficiency, and reduce costs.

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# Ways Cloud Computing Helps Improves IT Security

Many businesses are migrating to the cloud but some aren't sure because they're concerned about IT security. The truth is, cloud computing is generally more secure than internal databases. This article will review why cloud computing helps improves IT security, including a CTA to download the "pros and cons of cloud migration" white paper for more information.

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How To Select a Data Backup Solution For Your Business

SMBs are generating more business-critical data than ever yet they may not have the budget or know-how to back up the information. This article will review why such a system is important and what they need to look for in such as solution. The article will include a CTA to download the "Understanding Backup and Data Protection" white paper.

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How Mixed-Used Developments Are Revitalizing Urban Spaces

As re-urbanization is becoming popular among millennials in many cities, the development of mixed-use spaces has become the focus of many architects and developers. This article will start with a definition of "mixed-use spaces," review the benefits of such developments (e.g., urban renewal, placemaking, use of public transportation, social connections) and discuss the latest trends in creating mixed-use developments that is helping revitalize urban areas (e.g., dog parks, hotels, local events)

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# Green Building Trends That's Changing the Architecture and Construction Industry

The convergence of environmental consciousness, technologies, and human factors (e.g., more attention to wellness) is changing how architects and engineers are designing buildings. "Green buildings" encompasses these requirements and will be driving the trend in architecture and construction for the next decades. This article will examine a few of these trends and how they impact our built environment.

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# Factors That Will Impact the Future of Urban Design

What forces will be shaping our cities for the years to come? This article will examine the technological, social, economic, and environmental factors that will be shaping the urban environment for the next decade. E.g., self-driving cars will change the design of the transportation/highway system, multi-generational housing that offers flexibilities will become more prominent, and how the design of "experience" will define a place.

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# Ways to Optimize the Design-Build Process

There are many costs- and time-saving benefits to using a design-build process (as opposed to a design-bid-build process) and more clients and developers are choosing this method. This article will review some of these advantages and discuss ways/best practices to optimize them for added efficiency.

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How To Reduce IT Cost Without Sacrificing Efficiency

IT professionals face the challenge of reducing the cost of IT support without compromising quality or efficiency. They're under the pressure of doing their job faster & better with less staff. Some feel trapped with having to pay a lot for OEM support while others aren't satisfied with the varying quality of third-party network maintenance services. This article will discuss the pros and cons of both options and introduce hybrid maintenance as an alternative to get the best of both worlds.

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How To Educate Your Employees on Cybersecurity

Social engineering is used by cybercriminals to obtain login credentials of employees and gain access to an organization's confidential information. It doesn't matter if you have the latest anti-virus software or the most air-tight firewall -- if one employee falls victim to a social engineering scheme or phishing scam, the IT security of the entire organization can be at risk. This article will provide information on how to train your employees so they don't compromise confidential data.

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How To Develop an IT Strategy For Your Business

In today's business environment in which technology takes an important role, IT can no longer be an afterthought. An IT strategy that aligns with your business objectives will help improve efficiency and increase your ROI. This article will first discuss the benefits of having a well-designed IT strategy, and then review the steps readers can take to design one that works for them. This will introduce the use of MPS that incorporates IT consultation in its service offerings.

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How To Design a Data Backup Strategy

As most business-critical data are in digital form, enterprises must make sure that they have a comprehensive backup strategy in place so they don't lose valuable information when the unforeseeable happens. This article will review what data backup is, why it's important, how to design a data backup strategy, and the varies data backup solutions available.

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# Tips To Boost Cloud Computing Security

Every business is using the cloud to a certain extent. While cloud computing is generally quite secure, there are still some security concerns -- mostly caused by end-user negligence. This article will educate the readers on what they can do to ensure the security of their cloud computing accounts -- e.g., employee training, two-factor authentication, a backup and recovery policy, access control etc.

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How To Use Personal Branding To Advance Your Career

[ Response to pitch request ] In today's competitive corporate environment, you need to establish thought leadership and build a distinctive personal brand if you want to get noticed by top companies and be tapped for leadership positions. This article will discuss why you need a strong personal brand for career success and then look at how to establish a personal brand that sets you apart.

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# Trends That Are Changing the Retail Interior Design

Consumer expectations are fast evolving and retail design has to keep up to accommodate the latest strategies and technologies. This article will examine the latest retail trends and explore how they impact the interior design of retail environments. E.g., personalization, experience economy, placemaking, brand-destination, online-offline fusion, etc.

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Don't Get Tangled Up: Why You Need Data Center Structure Cabling and How To Do It Right

Cabling may not sound like a big deal but if you're dealing with thousands of them in a data center things can get out of hand really quickly. Not only can it lead to costly error but it'll also take up a lot of your IT team's time to literally untangle the mess -- thereby impacting productivity. This article will explain the advantage of data center structured cabling and best practices.

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# Trends In Manufacturing Warehouse Design

At first glance, manufacturing warehouses may just seem like a nondescript big box. However, its design can have a big impact on the business's efficiency, operating cost, and customer satisfaction. This article will look at the latest trends and best practices in the design of manufacturing warehouses to show the readers how to optimize warehouse design to maximize their profits while making sure they're operating in an efficient way to keep their employees and customers happy.

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# Ways To Get Relevant Followers On Twitter

If you want to use Twitter to grow your business, the number of followers isn't just "the more the merrier." You need to make sure you're getting real, relevant followers who would benefit your business in some way (e.g., customers, partners, advocates.) This article will look at how you can get high-quality followers on Twitter for free by getting in front of and connect with the right people.

Content type: Blog Post

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# Reasons Small Businesses Should Use Twitter (and how to do it right)

Twitter seems to be getting a somewhat undesirable reputation these days. Some may wonder, is it still relevant for businesses? This article will look at how this social media platform is still beneficial for small businesses and what you can do to take advantage of it to grow your company. We’ll touch on the “how” and mention Commun.it as a tool to become more effective with monitoring and engaging with followers.

Content type: Blog Post

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How To Create a Success Plan For Your Small Business

While focused on running their businesses, small/family-owned business owners often overlook the need to plan for their succession. A transition plan can help make sure nothing falls through the crack. This article will discuss the importance of a plan, how to select a successor, understanding intergenerational differences, how to train your successor, and different ways to plan for asset transfer.

Content type: Blog Post

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Differentiate Your Brand: Middle Of the Funnel Content Marketing

[ Response to pitch request ] Many content marketing tactics focus on top of the funnel/awareness stage but did you know that content marketing is also a very effective strategy to accelerate the sales pipeline during the middle of the funnel/consideration stage? This article will look at the goals of creating content for this audience, the psychology of the audience, the types of content that are most effective, and how to position such content for the highest impact.

Content type: Blog Post

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Consequences Of Using Fetal Cell Line Contaminated Vaccines

[ Response to pitch ] Explain the history of the fetal cell line contaminated vaccines and the science behind the consequences of injecting these vaccines into children. The article will also propose a treatment using stem cell therapy (Client to provide the scientific information.)

Content type: Article

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How To Schedule Tweets To Maximize Reach and Engagement

Scheduling your tweets can help you streamline your social media marketing and ensure that you're consistently getting in front of your audience. But what can you do to make your tweets work harder for you? This article will discuss how you can use scheduling to help increase reach and engagement. E.g., send tweets when your followers are on Twitter, using images to capture attention, staying mindful of current events. The article will feature Commun.it's scheduling and analytics features.

Content type: Blog Post

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How To Effectively Manage Twitter Followers For Your Business

To make Twitter work for your business -- connecting with influencing, building relationships with prospects, establishing thought leadership -- you need to set up your profile and manage your followers properly. In addition, you can integrate your CRM with your Twitter follower list so you can nurture relationships on and off the social media platform. The article will mention Commun.it and include screenshots and images.

Content type: Blog Post

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The Non-Profit Organization's Guide To Increasing Revenue

[ Response to pitch request ] This top of the funnel educational eBook will look at different ways non-profit organizations can generate more revenue through marketing, donations/gift, and other revenue opportunities (e.g., offering fee-for-service programs.) We'll also touch upon the tax implication of these strategies.

Content type: Whitepaper

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# Design Trends For Small Living Spaces

Real estate prices are sky-rocketing yet the re-urbanization of many cities is attracting more people to move into urban areas. To make the most out of the available (and limited) living spaces, designers are coming up with innovative ideas to make the most out of what's available. This article will look at the latest trends in interior design for small spaces.

Content type: Blog Post

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# Ways To Hacker-Proof Your SMB

How data loss happens: 18% employee error, 17% insider misuse, 15% physical theft and loss, 15% denial of service, 12% malware, 8% web app attacks. In 2016, 2/3 of businesses surveyed had an average of 5 security breaches. Hackers compromised more than one billion identities. This article will look at how SMB can protect themselves with limited resources. Tips include employee training, cloud computing, BYOD policy, backup strategy etc.

Content type: Blog Post

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# Event Planning Trends For 2019

Event planning is constantly evolving thanks to new technologies and consumer expectations. This article will explore the key trends that will shape event planning in the next 12 months, such as the blending of online and offline interactions, the use of AI to create a personalized experience, the prioritization of participant engagement, the incorporation of virtual reality, the streamlining of customer experience, and more.

Content type: Blog Post

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# Legal Translation Pitfalls And How To Avoid Them

Language translation for the legal industry requires specialized knowledge. If you don't want to waste time and money, not to mention run into any issues, you need to know what to look out for when selecting a translation service. This article will review some common pitfalls and share some tips on how to avoid them. E.g. selecting a translation service that knows the legal industry, has the necessary technologies in place to support a fast turnaround, and offer the right security protection.

Content type: Blog Post

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How To Select the Right Senior Assisted Living Facilities For Your Needs

A top-of-the-funnel content offer that leverages the 7 most recent blog posts to move prospects from the awareness to the decision stage. ~ Understanding your needs and priorities ~The need to remain active and socially engaged ~ Services you should look for ~ Analyzing the cost ~ What to expect when transitioning ~ Conclusion: a brief overview of the Briarwood Community and a CTA to schedule an appointment

Content type: Whitepaper

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The Impact of Tax Reform 2.0 on Estate Planning

An interview with an expert from your company to understand the impact of tax reform 2.0 on estate planning and your firm's unique perspective on it. We'll highlight your unique approach and how it can benefit your clients. (Please note: turnaround time depends on when we can schedule a call with your expert.)

Content type: Blog Post

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MarketingProf Published Article

Balance for the published article: https://www.marketingprofs.com/articles/2018/39974/six-ways-to-increase-revenue-with-email-personalization

Content type: Blog Post

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How Alternative Credit Scoring Works To Transform Lending in Developing Countries

The advent of data science and mobile technology is changing financial access to the under-banked people in Africa, Asia, and Latin America. By using data from a variety of sources, lenders can use alternative credit scoring to make more funding available to people in the developing world. This article will explain why this will transform lending in developing countries and how such credit score is determined.

Content type: Blog Post

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How Mobile Lending Is Changing the Financial Landscape in Developing Countries

Mobile technologies have simplified financial access to the under-banked in Africa, Asia, and Latin America. The widespread use of mobile devices, the ability to tap into and analyze a large amount of data, the concept of financial inclusion, and the growth of microlending institutions are changing the financial landscape in these developing countries. This article will look at this trend and what we can expect in the new future. (Pls note any specific talking points you want to include.)

Content type: Blog Post

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Strategies for Improving VOIP Sales

A top-of-funnel eBook for lead generation, discussing how SD-WAN can increase performance and improve VOIP sales. The eBook will explain how SD-WAN can solve VOIP quality issues that will help improve user experience and therefore, attract more customers. We'll also look at how SD-WAN can help B2B customers improve communication management so you can win more customers. The content will tie back to Multapplied's services.

Content type: Whitepaper

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How to Differentiate Your VOIP Service

Differentiate your VOIP service by using SD-WAN to improve the quality of the call so you can stand out from your competitors. This article will explain what SD-WAN is and how it helps improves the quality of VOIP calls.

Content type: Blog Post

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Top 10 Reasons to Use SD-WAN

This article will explain what SD-WAN and why the readers should adopt it for their businesses.

Content type: Blog Post

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# Proven Strategies for Commercial Real Estate Success

[ Response to pitch request ] An evergreen ebook targeting top of the funnel audience. Commercial RE investment can often generate a higher ROI than single-family housing. However, with more opportunities also comes more risks. This ebook will review the various CRE opportunities and how the readers can capitalize on them to generate more revenues. Note to client: please indicate if you have specific CTA you want to include or URL you want to point to.

Content type: Whitepaper

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The Real and Hidden Costs of IT Downtime and How To Avoid Them

Many companies take IT downtime as a "necessary evil" that comes with today's digital world. However, more and more businesses are starting to realize the real cost of IT downtime -- e.g., lost sales, lost productivities, and possibly penalties if the downtime is associated with a security breach. This article will first look at all the costs associated with IT downtime (with actual numbers backed by research and real-world case studies) and then ways to avoid having downtime.

Content type: Blog Post

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Working With an MSP: How To Maximize Your Investment

This article will discuss the two main pillars of working with an MSP so you can maximize your investment. First, you need to build trust and relationships with your vendor -- e.g., by establishing clear process and communication, having a shared goal, and clearly delineating responsibilities between your internal team and your MSP. Next, you need to hold your MSP accountable to a high performance standard by establishing a set of KPIs to measure the value they bring to the table.

Content type: Blog Post

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# Common DIY Landlord Mistakes and How To Avoid Them

Many first-time landlords made the mistake of going at it alone. However, managing a single residential rental property is often more complex than what meets the eye. From doing your due diligence and selecting the right tenant to not understanding your landlord responsibilities and underestimating maintenance costs, there are pitfalls every step of the way. This article will share some common mistakes and how the readers can avoid them.

Content type: Blog Post

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How To Write a Creative Brief To Enhance the Collaborative Process With a Freelance Writer

A good creative brief can make a difference between a smooth collaborative process that results in a stellar article and a frustrating writing process riddled with miscommunications and multiple revisions. In addition, writing a creative brief allows you to clarify the objectives and details for a piece of content and how it fits into your marketing plan. This article will discuss what a freelance writer would want to see in a creative brief so she can deliver the best content possible.

Content type: Blog Post

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LinkedIn Content Marketing for B2B Service Providers

LinkedIn is a social platform of choice for many B2B marketers. Not only can they connect with prospects in a professional environment but also search and target an audience based on industry and roles. This article will review the many ways B2B service providers can use LinkedIn to generate high-quality leads while establishing a thought leadership positioning.

Content type: Blog Post

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Why Your Local Business Should Have an eCommerce Store

Customers want to be able to interact with brands and service providers across all channels -- and that goes for local businesses as well. Adding an online store gives you the competitive edge by having a local presence that builds relationships while providing the convenience of online shopping to your customers. You can leverage features such as in-store pickup or same-day delivery to increase sales.

Content type: Blog Post

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# Bookkeeping Best Practices For Small Businesses

Bookkeeping can be quite a headache for many small business owners. When you don't have a system in place to keep track of your numbers, you can easily get caught in a pickle when you need to make a transaction or when it comes tax time. This article will discuss some bookkeeping best practices small business owners can implement right away to make sure they're keeping tabs on everything that matters.

Content type: Blog Post

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How Content Marketing Can Improve Local SEO

Google has found that 76% of smartphone local searches end up with a store visit. How can you use content to make sure you show up on relevant searches? This article will show you how to leverage your content, give it a local spin, to help you show up on searches and drive potential customers to your store.

Content type: Blog Post

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How To Save Money By Shopping Smarter

For many people, grocery shopping is a necessary evil. Not only does the grocery bill takes up a large part of many households' paycheck but the variation in pricing across different outlets also make shopping smart and saving money more challenging. This article will look at how readers can save money on food and grocery by shopping smarter without spending hours or losing their mind.

Content type: Blog Post

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Digital Accessibility: Why Should You Care?

Response to pitch request based on this document: https://docs.google.com/document/d/1BzgqbSqhtH9_Ez1XGVTpRrAbgcN8kD8lZSuTLjyoCqY/edit#heading=h.jmv04j5oq1uo. This article will explore the topic of digital accessibility -- what it is, why it's important, and the 4 main reasons to make sure that your digital products are accessible.

Content type: Blog Post

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The Flaw in Autism Researches and How To Improve Their Impact

[ Response to pitch request ] There's increasing awareness on autism research, however, a good portion of the funds go to the research that doesn't inform how to end autism (rather, they focus on treating symptoms of autism) (e.g., https://bit.ly/2mLHgWN). Other research (https://bit.ly/2LZa6RY) has shown that there is a universal environmental insult that makes autism an epidemic. This article will discuss the kind of research that will make the most impact and call for funding for Sound Choice

Content type: Blog Post

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# Trends In Restaurant Design

Restaurants aren't just for serving food. It's the center of many social interactions and consumer trends heavily influence restaurant designs. This article will look at some trends that influence restaurant interiors, such as "instagramability," the experience economy (e.g., lighting, sound, spacing), the use of texture, green/sustainable design, storytelling (e.g., revealing the history of the space)

Content type: Blog Post

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# Reasons SMBs Should Use Cloud-Based Communications

The advancement in cloud technologies is making it possible for SMB to effectively improve team communications and collaboration with an affordable budget. Besides cost savings, cloud communications also deliver other benefits, including mobility, scalability, reduced downtime, and better user experience for both customers and employees. This article will look at the various reasons why switching to a cloud-based communication system is beneficial for SMBs.

Content type: Blog Post

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# Reasons To Get a Mortgage Through Your Bank

Navigating through the mortgage application process can be an overwhelming experience for many. While many people would use a mortgage broker to help them with the lending process, there are actually a lot of advantages to working with your bank directly. This article will educate the readers on the benefits of getting a mortgage through a bank and outline the mortgage lending process.

Content type: Blog Post

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Why You Should Hire a Workflow Specialist

In today's complex business environment, systematizing and streamlining your workflow using software applications can help simplify processes, lower operating cost, and increase productivity. This article will first define the role of a workflow specialist and then discuss the benefits of using a workflow specialist as well as what businesses should know about setting up workflow.

Content type: Blog Post

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Technology Adoption: When To Be At the Bleeding Edge and When To Be a Laggard

In today's fast-paced business world, adopting the right technologies can make a difference between becoming an industry leader and being lost in the pack. However, do you have to be at the bleeding edge all the time? Or is there some merit in being a laggard in some instances? This article will look at the 5 stages of technology adoption, review the pros and cons of being an innovator and a laggard, and how to find a happy medium by aligning technology adoption with overall business objectives.

Content type: Blog Post

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How the Use Of IoT Can Improve Energy Efficiency Of Commercial Buildings

More and more commercial building owners and management companies are leveraging IoT technologies to improve energy efficiency while creating more comfortable environments for inhabitants. This article will discuss the use of IoT in commercial buildings -- common IoT devices, how they're used, and what the benefits are.

Content type: Blog Post

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How To Build a Sustainable Guest Blogging Platform

Adding guest posts to your content marketing strategy is a great way to deliver more value to your audience, relieve the pressure on your content creation team, and inject new perspective to your content. This article will review the various benefits of a guest blogging program and how to build one for long-term success. We'll cover everything from defining audience to implementing an efficient workflow.

Content type: Blog Post

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Top # Twitter Chrome Extensions

Sharing content on Twitter -- whether it's your own or information on other sites relevant to your audience -- can become cumbersome if you have to switch between a webpage and an app. Thanks to a variety of Chrome extensions, you can schedule and manage tweets directly on any page while browsing on Chrome. This article will look at the top Twitter extensions and how you can take advantage of them for your business. Mention and link to Commun.it Twitter tool

Content type: Blog Post

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How to Turn Customers into Brand Advocates

Edit and complete the draft of this blog post: http://www.xzito.com/blog/how-to-turn-customers-into-brand-advocates?hs_preview=PpCwmkzz-5695937411

Content type: Blog Post

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How To Make Your Content Research More Effective

Before launching into content production, you need to know what content is most effective and write a creative brief to guide the effort. By following the latest content research best practices, you can identify relevant topics and you achieve the intended results. This article will review the latest content research best practices and draw attention to how NLP and AI are helping marketers process a large amount of data to find the gem. It'll introduce the AI-powered content brief on nDash.

Content type: Blog Post

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Why Enterprises Are Switching To Serverless Computing

Serverless computing and FaaS has been adopted by enterprises as a new way of managing their IT infrastructure. This article will start with an overview of serverless computing, how it works, and how it's different from traditional architecture. Then we'll look at the business cases and advantages of using serverless computing, as well as what the readers should pay attention to when using serverless computing in their businesses. (Client please specify CTA if appropriate.)

Content type: Blog Post

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Top # Lead Generation Strategies For B2B SaaS Companies

The SaaS market is highly competitive and it's critical that you generate high-quality leads that will convert from free trial to paid plans. This article will start with understanding the challenges SaaS companies will face in 2019 and beyond, then look at some practical and implementable digital marketing tactics they can use to generate high-quality leads -- from SEO and paid ads to social media and affiliate marketing.

Content type: Blog Post

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How AI and IoT Are Transforming the Insurance Industry In

"Use cases and ideas for AI & IoT in the Insurance space especially Property & Casualty." This article will look at the latest development in how AI, machine learning, and IoT (e.g., use of sensors) is affecting various aspects in the insurance industry. For example, front-end sales, back-end claims, business intelligence, and customer experience. Client to share materials as mentioned in the pitch request.

Content type: Whitepaper

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Key Factors to Consider When Looking For a Business VoIP

There are many benefits to using VoIP for your business, including scalability, lower cost, and improved efficiency. However, with all the different services available, what are the key considerations when you're selecting a VoIP provider for your business? This article will lead in with a brief overview of the benefits of VoIP and discuss the key features to look for (highlighting Joon's solution) so the readers can select the best VoIP solutions for their businesses.

Content type: Blog Post

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# New Trends In VoIP And How They Can Benefit Your Business

VoIP services are more than just delivering voice packets from point A to point B. The leaders in business VoIP are constantly adding new features to ensure that they're providing the latest features to their customers This article will highlight the latest trends in VoIP services (e.g., security, cloud, UC functions, IoT) and how they can benefit businesses so they can increase productivity and lower operating costs.

Content type: Blog Post

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# Reasons You Should Be Banking Green

As more consumers are putting their money where their mouths are in all areas of their lives, why should it be different when it comes to banking? You can apply your environmental consciousness to your personal finance and banking activities through banking green. This article will explain what green banking is, what the benefits are, and how Seacoast Bank's green initiatives can help you kill two birds with one stone.

Content type: Blog Post

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# Mistakes To Avoid When Using Influencer Marketing In 2019

For today's influencer marketing, you have to cater to today's savvy consumers. This article will discuss the common mistakes such as the lack of transparency or honesty, putting all your resources on one platform, pitching for a sale too soon (instead of building relationships,) overlooking regulated industries, focusing too narrowly on one platform, bypassing micro influencers, being too prescriptive in your briefs, and failing to amplify the content.

Content type: Blog Post

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# Ways To Improve Team Communication In Your Organization

As your organization grows, communication among internal teams will become more critical... yet more challenging. This article will look at how you can improve team communication and collaboration -- e.g., build trust and relationships with leadership, experiment with different modes of communication, create a clear organization structure, encourage transparency and empathy, and choose the right communication tool.

Content type: Blog Post

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Improve Customer Experience With These Call Center Best Practices

Customer experience is becoming the key to acquiring and retaining more customers. The quality of your call center interactions can have a significant impact on your CX and how consumers perceive your brand. This article will discuss how to implement the latest call center trends and best practices to improve CX and increase conversions -- highlighting the relevant features available on Noble Suite.

Content type: Blog Post

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How To Improve Cybersecurity For Your Unified Communication Solution

UC has become more common thanks to benefits such as scalability, flexibility, and cost-savings. However, with that also comes increased vulnerability as these platforms allow more entry points for cybercriminals to hack into a system and get unauthorized access to valuable business and customer data. This article will start with the impact of data breaches (e.g., cost per stolen record and downtime) and review security measures businesses can implement (e.g., end-point security, access control)

Content type: Blog Post

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# Unified Communication Trends For 2019 That'll Propel Your Business

Unified Communications and UCaaS is becoming increasingly popular among businesses. What should you look out for when you're including UC in your communication toolkit in 2019? This article will review key trends such as the use of AI, delivery of omnichannel customer experience, increased mobility, improving employee experience and collaboration, security, and the rise of UCaaS.

Content type: Blog Post

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**Compensation For "nDash Editor Ate My Article!"**

Editor failed to save the article. In fact, it wiped out the entire piece even after I have hit "save" multiple time during the course of writing the article. Per correspondence with Stephanie -- "we'd be happy to pay you for your time as well. Feel free to send a pitch to the nDash.co group for the amount." Thank you.

Content type: Blog Post

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How To Get the Most of Your Budget When Shopping For a Laptop Computer

With so many brands and models on the market, shopping for a laptop computer could be an overwhelming and daunting undertaking. However, the cheapest may not be the best... nor is the most expensive! There are many factors that could affect your decision and this article will share some tips on how to make the most of your budget so you get the laptop that suits your needs. One of the points will be to use PriceCheckHQ to compare features, see what others say, and look for the best deal.

Content type: Blog Post

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Account-Based Marketing In the Age of Hyper-Personalization

Customer expectation has evolved dramatically in the B2B arena and as buyers are used to getting highly personalized content and offers from consumer brands in their personal lives, they also expect the same level of personalization from vendors they deal with at work. This article will first introduce hyper-personalization and then look at how it can be applied to various B2B marketing strategies, such as website personalization, email marketing, intent-based marketing etc.

Content type: Blog Post

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Hiring a Marketing Agency vs. Building an In-House Team: How To Get the Best of Both Worlds

Business owners often struggle with whether to build an in-house marketing team or to hire a marketing agency. There are pros and cons for either option and this article will suggest ways to structure your marketing team (a hybrid model) so you can take advantage of the benefits of both approaches while mitigating the risks. We'll discuss how to hire a few employees for the core functions while outsourcing projects that are one-off, require a fresh perspective, or specialized knowledge.

Content type: Blog Post

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How To Incorporate QA Into Your Project Plan

QA is essential in any software development and deployment projects. It should be incorporated into the project plan to ensure that all the components are addressed. This article will review the importance of incorporating QA in every step of the process, discuss the various types of testing (e.g., automation testing, regression testing, cross-browser testing) that should be used in each stage, and how to effectively incorporate them into a project lifecycle.

Content type: Blog Post

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# Ways AI Is Driving Digital Transformation

From data analytics and hyper-personalization to the use of IoT and automation, AI-driven technologies such as machine learning, natural language processing, and deep learning, have been the driving force that makes many digital transformation initiatives not only possible but also feasible from a "business case" perspective. Any company that wants to stay ahead in today's digital world needs to understand the power of AI and how it can be applied to improve business results.

Content type: Blog Post

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# Top Productivity Tools That Enhance Team Collaboration

Team collaboration is key to a company's success. However, it's quite challenging when you don't have the right tools to manage tasks and communication. This article will discuss different categories of productivity tools (e.g., project management, team communication, time tracking, unified communication) that are designed to improve team collaboration. It will highlight the benefits of using a unified communication platform such as Joon and how it enhances productivity.

Content type: Blog Post

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How Unified Communication Platform Improves Sales & Marketing ROI

A UC platform allows companies to consolidate all team and customer communication in one single interface to streamline workflows, increase productivity, and improve customer experience -- which can all contribute to better ROI for your sales and marketing budget. This article will discuss how the use of UC platform can increase sales while reducing cost -- e.g., on-demand capacity, reduced overhead on infrastructure, and omnichannel customer experience.

Content type: Blog Post

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# Ways To Improve Cybersecurity For Your Unified Communications Platform

Data breaches are not only costly but can also erode customer trust and impact your company's reputation. Meanwhile, the use of UC platform has become inevitable in helping businesses reduce cost, increase productivity, and improve customer experience. What can you do to ensure that all your data is protected while taking advantage of UC tools? This article will discuss how to choose a reputable provider and the measures you can put in place to safeguard customer data while using UC tool.

Content type: Blog Post

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Lead Nurturing Emails

Lead nurturing email series per pitch request. 12-24 emails, 50-300 words each.

Content type: Article

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