nDash.co is a content creation platform that provides brands and agencies with access to the world's top freelance writers.

nDash Writer Profile for Samantha McNesby

Samantha McNesby

Headline

Business Writer and Inbound Marketing Expert

About Me

Build Buzz. Generate Leads. Boost Revenues.

The right content is key to getting the results you want.

If you’re reading this page, you already know that content matters — you just may not have the time left to create the right pieces on your own, day after day, week after week.

I can help.

By creating compelling and targeted content that not only informs, it entertains, attracts and engages, I can help you get connected with your most valuable prospects. Best of all, I can help you free up your time to focus on what you do best – running your business and serving your customers and clients.

Every day I help an amazing group of brands reach out and grab the attention they deserve online. From blogs to email campaigns that convert and even social media posts and management, the content I create enhances your brand presence and positions you for growth.

Let's get started -- I'd love to come up with a topic or post targeted to meet your specific needs!


Industries I Write About

Marketing & Advertising

Find writers and ideas in this industry

Leisure & Travel

Find writers and ideas in this industry

Information Technology & Services

Find writers and ideas in this industry

Hospital & Health Care

Find writers and ideas in this industry

Construction

Find writers and ideas in this industry

Environmental Services

Find writers and ideas in this industry

Human Resources

Find writers and ideas in this industry

Facilities & Services

Find writers and ideas in this industry

Computer & Network Security

Find writers and ideas in this industry

Real Estate

Find writers and ideas in this industry

Health, Wellness & Fitness

Find writers and ideas in this industry

My Writing Samples

Update your Thanksgiving Decor

Curated blog post for Home Depot's Pro Referral site, with over 100,000 views.

http://blog.proreferral.com/update-your-thanksgiving-decor/

Social Media Marketing: How to Build your Audience on Instagram

Tips for getting started on Instagram and for making the most of the dynamic visual platform when marketing a book or publication.

http://www.diyauthor.com/instagram/

Home Gifts for the Holidays

15 Fresh and fun gifts to give this holiday season, with an interior decorating/home decor theme.

http://blog.proreferral.com/holiday-gift-guide-15-gifts-for-any-budget/

About.com: Disney Rides for Preschoolers

10 Disney World rides your preschooler will love -- and 2 you'll want to avoid on your next vacation.

http://goflorida.about.com/od/whatthereistodo/a/wdw_psfavorites.htm

10 FIntech Startups to Watch in 2017

Roundup of the top 10 new Fintech firms and what they bring to the space in 2017 and beyond.

https://issuu.com/gigabitmagazine/docs/gigabit-july-2017

300% Traffic Growth in 90 Days -- Here's How We Did It

A look at how one client achieved incredible growth by assessing and revitalizing existing content and committing to regular posting for 90 days.

http://samanthamcnesby.com/index.php/2017/07/31/364/

DIsney World Closes For Hurricane Irma -- What Happens to Resort Guests During an Emergency?

An on the scene look at how one Disney World flagship property kept the Disney Magic alive for guests, displaced travelers and even pets during Hurricane Irma, published on TripSavvy.

https://www.tripsavvy.com/disney-closes-parks-for-irma-4150521

Experience

Owner, Writer

My job is to help you grow your business by providing expertly written, search engine optimized and top quality content for your blog, site or guest post. I offer informative content that is readable and appealing to your specific target demographic. Most people hire me because they are looking to expand their customer base and target prospects via inbound marketing rather than hard sales copy and advertisements. My work often extends to social media, assisting businesses with Facebook, Twitter, LinkedIn and Google+ posts in addition to standard written content. You can find my copy and feature articles in a diverse group of print magazines, newspapers and on some of the hottest properties on the web. Areas of Expertise include: B2B and B2C Sales and Marketing Home Maintenance, Decor and HVAC Retailing and Ecommerce Tenant/Landlord Issues Healthcare, Antiaging and Beauty Technology

Company: SMC Creative Services

I worked there from 1/1996 until now

Featured Expert

Covered the Disney World theme parks, resorts and all aspects of Disney travel for About.com. I really enjoyed working with everyone at About.com, writing about one of my favorite destinations. Fun Fact: My most popular article in this series was a piece about the Bibbidi Bobbidi Boutique in the Magic Kingdom.

Company: About.com

I worked there from 11/2009 until now

Content I Write

Ideas and Pitches I Wrote

## Year End Marketing Tips for Non-profits

30% of all giving takes place in December, and the last three days of the year are also the top days for charitable giving; this piece will look at “why” we give when we do and give some actionable ideas for ending the year strong, specifically for non-profits.

Content type: Article

Keywords: marketing, nonprofit, charity, tips, advertising, development

Links:

## Year End Marketing Tips for Non-Profits

## Year End Marketing Tips for Non-profits 30% of all giving takes place in December, and the last three days of the year are also the top days for charitable giving; this piece will look at “why” we give when we do and give some actionable ideas for ending the year strong, specifically for non-profits.

Content type: Article

Keywords: marketing, nonprofit, charity, tips, advertising, development

Links:

# Social Media Sites you aren’t Using (But Should be)

Snapchat, Instagram and more – some of the sites overlooked by small to mid sized businesses are actually helpful for marketing, if they are used properly. From using the SnapChat Geofilter for your event marketing to influencer buzz on Instagram, how to use some of the “smaller” social media sites to appeal to local customers

Content type: Blog Post

Keywords: marketing, local, social media, tips, B2C, B2B

Links:

Are you Overlooking your Repeat Customers in your Marketing Strategy?

A retained customer offers an excellent return on your marketing investment; research shows that repeat customers spend more per sale and require less of marketing investment to stay happy. This high spending group is often overlooked in favor of acquiring new business. A look at how repeat customers help your business and why it pays to court these buyers.

Content type: Blog Post

Keywords: marketing strategy, b2b, retention, customers, inbound, loyalty

Links:

Getting RId of Mold - Do I really Need a Pro?

Companies selling DIY solutions try to make it look easy, but adding a few drops of Tea Tree oil to the mold in your home won't resolve anything. A look at the health hazards posed by black mold, how improper (DIY) remediation attempts can backfire and reasons to hire a professional to do the job right.

Content type: Blog Post

Keywords: mold, black mold, mold remediation, DIY mold removal, mold removal, get rid of mold, mold health risks

Links:

Is your LinkedIn Profile Picture Scaring Away Prospects?

From a 1970s yearbook photo to an 80s glamour shot -- or a current snap of you toting an alcoholic beverage, your LinkedIn profile picture could be harming your chances of closing a deal. A look a what makes a profile picture work, and 7 ways your picture could be harming your business.

Content type: Blog Post

Keywords: linkedin, sales, marketing, profile, social media, tips

Links:

Ransomware: Is your Business at Risk?

An overview of what ransomware is, what it does and why you could be at risk regardless of your industry or business size. Solutions include awareness, employee education and using a managed service provider to help mitigate your risk

Content type: Blog Post

Keywords: ransomware, malware, malicious insiders, employees, network security, managed services

Links:

Is your LinkedIn Profile Picture Scaring Away Prospects?

From a 1970s yearbook photo to an 80s glamour shot -- or a current snap of you toting an alcoholic beverage, your LinkedIn profile picture could be harming your chances of closing a deal. A look a what makes a profile picture work, and 7 ways your picture could be harming your business.

Content type: Article

Keywords: linkedin , sales , marketing , profile , social media , social media marketing

Links:

EMail Supression LIst 101

Most people think an email suppression list is just a set it and forget it, automated way of managing emails, but there are strategic reasons to create and manage a suppression list as well. From what a suppression list is to how it works and how to use it to improve your marketing metrics and avoid errors, this piece will act as a beginner’s guide to this often overlooked area.

Content type: Blog Post

Keywords: email,markeing,spam,supression,metrics,email marketing,conversions,bounce rate

Links:

Email Supression Lists 101

Most people think an email suppression list is just a set it and forget it, automated way of managing emails, but there are strategic reasons to create and manage a suppression list as well. From what a suppression list is to how it works and how to use it to improve your marketing metrics and avoid errors, this piece will act as a beginner’s guide to this often overlooked area.

Content type: Blog Post

Keywords: email supression,supression list,email marketing,bounce rate,marketing metics,marketing strategy

Links:

Is Your Linked In Profile Photo Scaring Away Potential Employers?

Jan 3, 2017articleOktopostIs your LinkedIn Profile Picture Scaring Away Prospects?From a 1970s yearbook photo to an 80s glamour shot -- or a current snap of you toting an alcoholic beverage, your LinkedIn profile picture could be harming your chances of closing a deal. A look a what makes a profile picture work, and 7 ways your picture could be harming your business.

Content type: Blog Post

Keywords: linked in,job search,career,social media,profiles,human resources

Links:

Is your LinkedIn Profile Picture Scaring Away Potential Employers?

Jan 3, 2017articleOktopostIs your LinkedIn Profile Picture Scaring Away Prospects?From a 1970s yearbook photo to an 80s glamour shot -- or a current snap of you toting an alcoholic beverage, your LinkedIn profile picture could be harming your chances of closing a deal. A look a what makes a profile picture work, and 7 ways your picture could be harming your business.

Content type: Blog Post

Keywords: linkedin,human resources,social media,job search,careers

Links:

Ransomware: Is your Business at Risk?

WannaCry made headlines and made businesses and organizations more aware of ransomware than ever before. This piece is sn overview of what ransomware is, what it does and why you could be at risk regardless of your industry or business size. Solutions include awareness, employee education and performing regular updates and backups to reduce risk.

Content type: Blog Post

Keywords: ransomware,wannacry,malware,malicious insiders,employees,network security,managed services

Links:

Poor Workplace IAQ Could Impact your Business in More Ways Than you Think

The days are already getting shorter and cool weather will be upon us soon. Indoor air quality (IAQ) in the workplace always important, but interest in this topic soars as soon as temperatures begin to fall. Just the perception of poor air quality could send tenants running or trigger complaints from your in-house team, too. This piece would point out the importance of maintaining high IAQ as we roll into the winter months and what steps building managers, employers and occupants can take to mi

Content type: Blog Post

Keywords: indoor air quality,mold remediation,commercial mold remediation,workplace air quality,commercial duct cleaning,workplace health hazards,OSHA complaints,office air quality

Links:

The Power of Influencer Marketing

A look at why Influencer marketing is surging in popularity, why it works and where brands can find these powerful partners.Posted on my blog or yours, referencing your stats and results as part of the piece.

Content type: Blog Post

Keywords: influencer marketing,marketing,esports marketing,how to use influencer marketing

Links:

What is Amazon Spark, and How Will it Impact my Social Media Strategy?

Meet Amazon Spark, the ecommerce giant's venture into Pinterest Style social media networking. Spark combines the visual elements of Pinterest with the power of consumer review marketing, making it a potentially huge player for retailers, ecommerce sites and B2C brands.

Content type: Blog Post

Keywords: amazon spark,social media marketing,review marketing,amazon spark marketing

Links:

What is Amazon Spark, and How Will it Impact my Social Media Strategy?

Meet Amazon Spark, the ecommerce giant's venture into Pinterest Style social media networking. Spark combines the visual elements of Pinterest with the power of consumer review marketing, making it a potentially huge player for retailers, ecommerce sites and B2C brands.

Content type: Blog Post

Keywords: amazon spark,social media marketing,review marketing,amazon spark marketing

Links:

5 Types of Email Marketing Drip Campaigns the Deliver Results

Generate some interest in your email marketing services and position yourself as a true expert with this indepth look at drip marketing. A look at why email drip campaigns are successful and how they help your brand grow, along with 5 different campaign types to try. From rescuing an abandoned shopping cart to creating location specific email blasts, this roundup of drip campaigns showcases the way email delivers results for your brand.

Content type: Blog Post

Keywords: email marketing,drip campaign,lead nurturing,generation,inbound marketing

Links:

Senate Bill Punishes States For Discriminatory Marijuana Arrests

News Angle and a look at the way that law enforcement discriminates against those arrested for marijuana and cannabis; this is particularly a problem in states like NJ, where those charged with possession were racially profiled and faced disproportionately harsh penalties. Research studies and high quality links./stats included

Content type: Blog Post

Keywords: legalization,marijuana possession,discriminatory marijuana arrests,penalties for marijuana use,marijuana laws

Links:

Want to Increase Ecommerce Revenues? Look at your AOV!

Your Average Order Value (AOV) can help you break through a sales plateau and increase revenues, without investing any additional marketing capital. Here are 10 simple ways to increase your AOV and boost your monthly revenues.

Content type: Blog Post

Keywords: marketing,sales,revenues,profits,average order revenue,strategy,campaigns,AOV

Links:

Malicious Insiders May Not Be Your Biggest Threat

Malicious insiders get all the headlines, but employees who fall for phishing or social engineering scams pose a far greater threat to your business. A look at the hazards posed by your own loyal team members, and what you can do to mitigate risk.

Content type: Blog Post

Keywords: phishing,spearphishing,passwords,ransomware,malware,network security,risk management,BYOD policies

Links:

5 Benefits of Home Ownership

Your money goes a lot further when you own a home -- you also can't be kicked out at the landlord's whim, or worse, forced to follow whatever strange rules that they may come up with. A look at some of the positive things that happen when you own your own place and encouragement for those hoping to get there.

Content type: Blog Post

Keywords: homeownership,rent to own,owning a home,landlord,stability,stress

Links:

Want to Boost your Income? Here are 5 Services to Add Right Now

A roundup of ancillary products and services that salons and beauty centers can add to their existing lineup to make more money per client. Once the client is in the chair, upselling is easy :) This piece would share some ways that salons can boost their per-customer average by offering extra services or product or promoting current trends (rainbow hair, anyone?) I write for the Vagaro blog and for several beauty sites as well and love marketing a new product!

Content type: Blog Post

Keywords: beauty,average sale,salon,marketing,salon marketing,beauty marketing,upselling,anciallary services,retail marketing tips

Links:

Getting Down the Details - The Importance of Topic Familiarity

Any good writer can cover a topic reasonably well, but to truly get an indepth piece that is evergreen and useful, you need a niche expert. A look at why expertise matters, which fields it matters most for (tech, travel and healthcare, for starters) and the difference that in-depth knowledge can make to the final piece. (Hint -- insider, thorough, expert level information is the difference between a throwaway blog and a piece that will be useful to your subscribers for years to come.

Content type: Blog Post

Keywords: niche,content creation,writing,evergreen,roi,marketing

Links:

5 TED Talks for B2B Marketers

There are a few amazingly motivating TED talks that take just moments to watch, but have powerful messages for those marketing products and services to other businesses. This piece would detail and link to 7 of the best

Content type: Blog Post

Keywords: motivation,b2b,marketing,TED talks,sales,content

Links:

Online Course Marketing: # Ways to Use Social Media to Promote your Program

An overview of how and why to use social media to promote a specific class, instructor or program. More colleges than ever before are launching social media initiatives targeting students and parents -- a look at the detailed stats plus actionable ways to use SMM to build your student body.

Content type: Blog Post

Keywords: online course marketing,online classes,promote classes,social media,marketing,B2B,B2C

Links:

Drip Email Campaigns for Events and Classes

Are you making the most of your list? A drip email campaign can be automated well in advance and walk subscribers and newcomers through your marketing funnel automatically. Tips for understanding how drip campaigns work, why they boost ROI and what they can do specifically for an event or educational program.

Content type: Blog Post

Keywords: email marketing education,email marketing,drip campaign,email drip campaign,how to market a class

Links:

#Ways to Make Boring Topics or Products Interesting

Not every product is exciting, but you can still make boring products and services sizzle if you incorporate these techniques. 750-1000 words

Content type: Blog Post

Links:

Should you Gate your Content?

The pros and cons of gating content and optins.

Content type: Article

Links:

# Reasons to Support Local Businesses

When you buy local, you help your entire community grow and thrive in these specific ways.

Content type: Blog Post

Links:

Create Loyal Tenants with Smart Building Technology

Enhancing your building and cementing tenant loyalty with smart technology.

Content type: Blog Post

Links:

Want Amazing Results? Nurture your Influencers -- Here's How to Create Brand Ambassadors

Your influencers will perform better -- and become passionate brand ambassadors for you if you nurture them and treat them like the professionals they are.Passing on some info and free product is a start -- but it is only the beginning. If you want to really make a connection,nurturing is the way to go. NOTE: Author is partnered as an influencer with Chevrolet and Disney and is very well versed in the industry.

Content type: Article

Links:

Launch it Right! Email Drip Campaigns for Events and Programs

Are you making the most of your list? A drip email campaign can be automated well in advance and walk subscribers and newcomers through your marketing funnel automatically. Tips for understanding how drip campaigns work, why they boost ROI and what they can do specifically for an event or educational program.

Content type: Article

Links:

Are your Loyal Employees Putting your Brand at Risk?

Malicious insiders get all the headlines, but employees who fall for phishing or social engineering scams pose a far greater threat to your business. A look at the hazards posed by your own loyal team members, and what you can do to mitigate risk.

Content type: Blog Post

Keywords: malware,phishing,ransomware,managed services

Links:

Lost and Found in Disney World

From prosthetic limbs to actual live animals, some of the oddest items that end up in Disney World's 2,000 square foot Lost and Found center. I had a chance to tour this center last month and take a peek behind the scenes; what gets left behind in the theme parks and hotels will amaze the casual visitor.

Content type: Article

Keywords: travel, lifestyle, disney, orlando, vacation, experience, trivia, inflight, flight, airline

Links:

# Marketing Trends to Watch in 2018

Automation for increased personalization and customization, AI (including chatbots), VR and AR marketing and more; some of the top marketing trends headed our way in 2018

Content type: Article

Keywords: marketing trends,marketing automation,AI in marketing,retarteting,abandoned carts

Links:

CryptoCurrency 101

A basic primer on bitcoin, blockchain and how it all works from an industry/ICO pro.

Content type: Blog Post

Keywords: bitcoin,cryptocurrency,blockchain,investment

Links:

Want Great Results? Nurture your Influencers Just Like your Leads

Your influencers will perform better -- and become passionate brand ambassadors for you if you nurture them and treat them like the professionals they are.Passing on some info and free product is a start -- but it is only the beginning. If you want to really make a connection,nurturing is the way to go. NOTE: Author is partnered as an influencer with Chevrolet and Disney and is very well versed in the industry.

Content type: Article

Links:

5 Types of Email Marketing Drip Campaigns the Deliver Results

A look at why email drip campaigns are successful and how they help your brand grow, along with 5 different campaign types to try. From rescuing an abandoned shopping cart to creating location specific email blasts, this roundup of drip campaigns delivers results for your brand.

Content type: Blog Post

Keywords: email marketing,drip campaign,lead nurturing,generation,inbound marketing

Links:

5 Things you are Doing that Kill your Changes of Getting a Guest Post Published

Guest posts can translate into conversions; every post you make on a high ranking site exposes you to new prospects and elevates awareness of your personal expertise and brand. If you're making one or more of these common errors, though, you're harming your chances of securing a coveted guest post spot.

Content type: Blog Post

Links:

Tips for Marketing a Boring Product

People need it, but it isn't very exciting -- tips for creating content and marketing a really boring product or service.

Content type: Article

Links:

What Your Brand Needs to Know About GDPR

The clock is ticking.Only weeks remain before the EU General Data Protection Regulation (GDPR) privacy regulations go into effect. GDPR is not just about the EU; it will impact United States based businesses as well. How will the additional data privacy rights and data collection regulation impact your marketing plans? This piece explores how GDPR will impact marketing for both marketing professionals and entrepreneurs who do it all.I regularly cover marketing and technology topics for a variet

Content type: Article

Links:

Guestposting Oops that are Killing your Chances

A guest post on a high profile blog is an amazing way to reach a whole new audience, but so many entrepreneurs and brand owners make the same errors. This piece points out the benefits of guest posting and the 5 mistakes most people make when pitching a guest post.

Content type: Blog Post

Links:

#Ways to Improve Student Lab Safety

Informative piece for inbound marketing highlighting ways to boost safety and with a call to action to check out your academic and student lab solutions.

Content type: Blog Post

Links:

Are you Making these Common Lab Safety and Compliance Mistakes?

A list of common errors and why they happen, with a CTA that points to your comprehensive solution.

Content type: Blog Post

Links:

# Reasons to Support Local Businesses

When you buy local, you help your entire community grow and thrive in these specific ways.

Content type: Blog Post

Links:

Small Business Week Roundup

It's Small Business Week -- Here are # Ways to Support the Businesses in your Community.500-600 words

Content type: Blog Post

Links:

Creating a Connection by Focusing on the Buyer's Journey

Why the buyer's journey matters and how to create content that resonates with each different stage.

Content type: Blog Post

Links:

Should you Gate your Content?

The pros and cons of gating content and optins.

Content type: Blog Post

Links:

Humor, Art and Science

5 Key Takeways from CMC18 -- the speakers and topics were diverse, but the underlying themes of incorporating humor into your marketing and a strong focus on the science behind optimization were some of the highlights of CMC 2018. This piece would look at some keynote and breakout session talks and the most relevant details from a CMO's perspective.

Content type: Blog Post

Links:

Is your Brand Ready for GDPR?

What Your Brand Needs to Know About GDPRThe clock is ticking.Only weeks remain before the EU General Data Protection Regulation (GDPR) privacy regulations go into effect. GDPR is not just about the EU; it will impact United States based businesses as well. How will the additional data privacy rights and data collection regulation impact your marketing plans? This piece explores how GDPR will impact brands and the marketing process and is designed to position you as an authority in your field.

Content type: Article

Links:

# Summer Marketing Trends to Watch 2018

Some of the hottest trends for retailers and how you can adapt them to your ecommerce or brick and mortar brand. Author writes for the retail and QSR industry and this piece is designed to position your brand as an expert.

Content type: Article

Links:

5 Drip Campaigns Every Brand Needs to Have -- and Why They Matter.

Which automated campaigns are most important for success? While some details will vary by niche, every brand needs some form of each of these campaigns to be successful. Includes welcome, retargeting, abandoned cart, and other drip essentials.

Content type: Article

Keywords: drip campaigns,automated email campaigns,email marketing

Links:

Choosing the Right Influencers for your Brand

Which influencer is right for your brand and campaign? The celeb with millions of followers? The micro-influencer with personal engagement or the "promote everything to everyone" blogger? Influencer marketing can provide significant results, or it waste money and resources. A look at the different personalities you encounter when you begin an influencer search and a callback to your earlier piece on choosing influencers based on data.

Content type: Article

Links:

# Signs Your Roof is in Trouble

You should never try to inspect or fix your rood yourself, but these telltale signs should trigger a call to a pro. A single loose shingle could damage the integrity of your entire roof -- and if you see your neighbors getting roof repairs, you may need one too. In some communities, homes were built at the same time, by the same team with the same materials, and begin to develop problems at the same time. Writer is an experienced home expert with published clips for review.

Content type: Blog Post

Links:

The 5 Most Common Roof Problems -- and How to Solve Them

5 of the most commonly encountered residential roof issues and how a pro can correct them for you. CTA to get in touch with client, this would be an evergreen piece and a branded image for Facebook and Pinterest would be included.

Content type: Article

Links:

Accessibility

Article based on provided outline, focusing on the issues faced for online brands when it comes to accessibility. This piece would address the 4 most common reasons to focus on removing barriers and supporting an inclusive UX and the ways a proactive approach can benefit your brand.

Content type: Blog Post

Links:

Blockchain and Healthcare

While virtually every large bank is exploring the use of blockchain and in some cases, crypto, healthcare is slower to adapt. Applications ranging from the tracking of medication to reduce counterfeiting and ensure compliance to the actual storage of personal health information. For niche providers of products like medical marijuana, the use of crypto currency and dedicated marketplaces is being explored by brands like Isreal's BOL, with ICOs launching soon.

Content type: Article

Links:

#Ways to Make Boring Topics or Products Interesting

Not every product is exciting, but you can still make boring products and services sizzle if you incorporate these techniques. 750-1000 words

Content type: Blog Post

Links:

# Ways Influencers Benefit from a Strong Twitter Presence

I've been on Twitter for almost a decade and it has been an essential platform for both my own business and my work as an influencer. I would love to outline some of the ways influencers can use Twitter to increase value and attract the kind of sponsored deals this group craves. I am currently partnered with Chevrolet, DIsney and Omni Resorts as an influencer and can speak with authority about both Twitter and the business of influence. I have a 2019 book on the topic on the way :)

Content type: Blog Post

Keywords: twitter for marketing,twitter followers,can twitter followers help me land influencer gigs,twitter for influencers

Links:

Creating a Connection by Focusing on the Buyer's Journey

Why the buyer's journey matters and how to create content that resonates with each different stage.

Content type: Blog Post

Links:

# Guest Touchpoints you Might be Missing

Ideally, you should offer value to your guests at every possible touchpoint - here are a few opportunities you might be missing.

Content type: Article

Links:

# Guest Touchpoints you Might be Missing

Ideally, you should offer value to your guests at every possible touchpoint - here are a few opportunities you might be missing.

Content type: Article

Links:

Create Loyal Tenants with Smart Building Technology

Enhancing your building and cementing tenant loyalty with smart technology.

Content type: Blog Post

Links:

# Signs a Good Tenant is Going Bad

Some typical warning signs that a tenant may be getting ready to move on, having money troubles or other issues that could impact their tenancy.

Content type: Blog Post

Links:

CRE LinkedIn Users Guide

LinkedIn can be a wonderful resource and source of leads, but only if you use it effectively. This piece outlines some best practices for positioning yourself as a CRE expert and making meaningful connections that count. Writer is a LinkedIn expert and offers management services to C-Suite executives and several well known business personalities.

Content type: Blog Post

Links:

Malicious Insiders May Not Be Your Biggest Threat

Malicious insiders get all the headlines, but employees who fall for phishing or social engineering scams pose a far greater threat to your business. A look at the hazards posed by your own loyal team members, and what you can do to mitigate risk.

Content type: Blog Post

Keywords: phishing,spearphishing,passwords,ransomware,malware,network security,risk management,BYOD policies

Links:

Trapped in Paradise -- What Happens at Disney When a Hurricane Strikes?

Hurricane Irma is causing Disney World to close for the 6th time in less than a decade, and Jose is waiting in the wings. I am here right now and writing from a perch on the top floor of one of the resort hotels -- I've had the chance to tour the faciliites, talk to workers and guests about what happens when your plans get derailed on your Disney Vacation.

Content type: Blog Post

Keywords: hurricane,irma,jose,disney world,hospitality,travel,travel insurance,trip interruption,emergency

Links:

FHA, VA and USDA: Beyond Traditional Mortgage Lending

Most people are not familiar with these products or think they can't access them; an overview of each program, what it is for and who it is best for can help borrowers get informed about their options and encourage them to submit an application to the bank. 1000 words.

Content type: Blog Post

Links:

Concussions and Youth Sports

Recent research by the CDC confirms what has long been suspected -- concussions in youth and college sports are dramatically under-reported and untreated. This piece covers some of the common misconceptions about concussion and looks at the way young athletes in a variety of sports are being impacted by this increasingly common problem.

Content type: Blog Post

Links:

5 Holiday Marketing Tasks to Tackle Today

The holiday season is rapidly approaching -- and there is not much time left to plan. Max out your ROI this year by taking on these simple but needed marketing tasks asap.

Content type: Blog Post

Keywords: holiday marketing,holiday sales,year end marketing,small business marketing,ecommerce marketing

Links:

Is it Time to Switch to a MSP for your IT Needs? Here's How to Tell

A look at the benefits a small business can attain simply by handing over IT management and tasks to an MSP and how to tell you are ready to work with a pro

Content type: Blog Post

Links:

Are your Loyal Employees Putting your Network at RIsk?

Your well meaning employees could expose you to risk if they are not aware of the latest threats. This piece covers the ways your employees could inadvertently expose you to risk and what to do about it. Includes phishing, ransomware, social engineering, poor password use and more.

Content type: Blog Post

Links:

# Signs Your Roof is in Trouble (and what to do next)

You should never try to inspect or fix your rood yourself, but these telltale signs should trigger a call to a pro. A single loose shingle could damage the integrity of your entire roof -- and if you see your neighbors getting roof repairs, you may need one too. In some communities, homes were built at the same time, by the same team with the same materials, and begin to develop problems at the same time. Writer is an experienced home expert with published clips for review.

Content type: Blog Post

Links:

# Ways IoT could change the way we work and play in 2019

From machine to machine transactions to a fridge that lets you know you're out of milk, here's what is heading your way in 2019 and beyond. ++writer routinely covers IoT and innovation for a variety of publications.

Content type: Article

Links:

FHA, VA and USDA: Beyond Traditional Mortgage Lending

Most people are not familiar with these products or think they can't access them; an overview of each program, what it is for and who it is best for can help borrowers get informed about their options and encourage them to submit an application to the bank. 1000 words.

Content type: Blog Post

Links:

# Ways IoT could change the way we work and play in 2019

From machine to machine transactions to a fridge that lets you know you're out of milk, here's what is heading your way in 2019 and beyond. ++writer routinely covers IoT and innovation for a variety of publications.

Content type: Article

Links:

Cannabis vs. Hemp vs. CBD -- What's the Difference?

A look at the differences between these three cannabis-based products and why they matter for medicinal purposes.

Content type: Blog Post

Keywords: cannabis,medicinal marijuana,CBD oil,cannaboids,CBD for anxiety

Links:

# Ways Cannabis is Changing Healthcare

A look at how cannabis based products help those with autism,Parkinson's, TBI (when used during surgery, based on an Israel study) and more.

Content type: Blog Post

Keywords: Cannabis,Medical marijuana,cannabis and brain injury,cannabis and autism,anxiety,healthcare

Links:

Cannabis vs. Hemp vs. CBD -- What's the Difference?

A look at the differences between these three cannabis-based products and why they matter for medicinal purposes.

Content type: Blog Post

Keywords: cannabis,medicinal marijuana,CBD oil,cannaboids,CBD for anxiety

Links:

# Ways Cannabis is Changing Healthcare

A look at how cannabis based products help those with autism,Parkinson's, TBI (when used during surgery, based on an Israel study) and more.

Content type: Blog Post

Keywords: Cannabis,Medical marijuana,cannabis and brain injury,cannabis and autism,anxiety,healthcare

Links:

Naughty or Nice? Tips for Marketing During the Holidays

A look at the approaches to holiday marketing that work -- and those that don't, just in time for the busy Christmas season. 5-7 list items, with a CTA to get in touch and make 2018 your best year yet.

Content type: Article

Keywords: holiday marketing,b2b,ecommerce,christmas marketing tips,holiday revenues,marketing in December

Links:

Marketing: # Things to do Before the End of the Year

Close out 2018 strong and get ready for the new year with these timely and useful tips. You'll clean away the clutter (literal and figurative), set some fresh goals and learn from the data and results amassed in 2018.

Content type: Article

Keywords: content marketing,inbound marketing,year end marketing,2019 marketing,2019 marketing trends

Links:

FHA, VA and USDA: Beyond Traditional Mortgage Lending

Most people are not familiar with these products or think they can't access them; an overview of each program, what it is for and who it is best for can help borrowers get informed about their options and encourage them to submit an application to the bank. 1000 words. Writer covers mortgage, finance and REI for a variety of publications and financial institutions.

Content type: Blog Post

Links:

Local SEO: 5 Ways to Dominate Local Search Rankings in 2019

A look at the top things a local brand should do to make 2019 the year they dominate the SERPs for their area. Writer is a marketing consultant for SMBs and specialty brands. 1200 words,SEO optimized and ideal for blogs, guest posts or thought leadership vehicles.

Content type: Blog Post

Links:

5 Roofing Trends to Watch in 2019

A look at some of the most recent trends in home roofing, from green roofs to fresh materials and colors for 2019. Writer has covered the home services market, including construction and roofing, for over a decade. 800 words

Content type: Blog Post

Links:

Online Course Marketing: # Ways to Use Social Media to Promote your Program

An overview of how and why to use social media to promote a specific class, instructor or program. More colleges than ever before are launching social media initiatives targeting students and parents -- a look at the detailed stats plus actionable ways to use SMM to build your student body.

Content type: Blog Post

Keywords: online course marketing,online classes,promote classes,social media,marketing,B2B,B2C

Links:

# Ways IoT is Impacting Insurance in 2019 and Beyond

A look at the different applications of IoT and AI (from autonomous vehicles to machine/machine commerce) and how they could impact an organization's goals and needs.

Content type: Whitepaper

Keywords: IoT,insurance,AI,banking,technology,trends

Links:

Is Facial Recognition Checkin Coming to a Hotel Near You?

About 50 hotels just rolled out facial recognition for checkin in China -- a look at what this tech is, how it works and what problems it solves.

Content type: Article

Links:

Is Facial Recognition Checkin Coming to a Hotel Near You?

About 50 hotels just rolled out facial recognition for checkin in China -- a look at what this tech is, how it works and what problems it solves.

Content type: Article

Links:

# Signs Your Roof is in Trouble

You should never try to inspect or fix your roof yourself, but these telltale signs should trigger a call to a pro. A single loose shingle could damage the integrity of your entire roof -- and if you see your neighbors getting roof repairs, you may need one too. In some communities, homes were built at the same time, by the same team with the same materials, and begin to develop problems at the same time. Writer is an experienced home expert with published clips for review.

Content type: Blog Post

Keywords: roof repair,roofing,home repair,roof,home services

Links:

Choosing the Right Influencers for your Brand

Which influencer is right for your brand and campaign? The celeb with millions of followers? The micro-influencer with personal engagement or the "promote everything to everyone" blogger? Influencer marketing can provide significant results, or it waste money and resources. A look at the different personalities you encounter when you begin an influencer search and a callback to your earlier piece on choosing influencers based on data.

Content type: Article

Keywords: influencer,marketing,influence

Links:

Dangerous Dogs and your Rental Property

What you need to know about dangerous pets and your property and what potential liability you could have if someone gets bitten. Writer has extensive landlord/tenant writing experience.

Content type: Blog Post

Links:

EMail Supression LIst 101

Most people think an email suppression list is just a set it and forget it, automated way of managing emails, but there are strategic reasons to create and manage a suppression list as well. From what a suppression list is to how it works and how to use it to improve your marketing metrics and avoid errors, this piece will act as a beginner’s guide to this often overlooked area. 1000 words, quick turnaround.

Content type: Blog Post

Keywords: email,markeing,spam,supression,metrics,email marketing,conversions,bounce rate

Links:

Are you Overlooking your Repeat Customers in your Marketing Strategy?

A retained customer offers an excellent return on your marketing investment; research shows that repeat customers spend more per sale and require less of marketing investment to stay happy. This high spending group is often overlooked in favor of acquiring new business. A look at how repeat customers help your business and why it pays to court these buyers.

Content type: Article

Keywords: marketing strategy, b2b, retention, customers, inbound, loyalty

Links:

# Social Media Sites you aren’t Using (But Should be)

Snapchat, Instagram and more – some of the sites overlooked by small to mid sized businesses are actually helpful for marketing, if they are used properly. From using the SnapChat Geofilter for your event marketing to influencer buzz on Instagram, how to use some of the “smaller” social media sites to appeal to local customers, 1200-1400 words, writer is a marketing consultant and published author in the field.

Content type: Article

Keywords: marketing, local, social media, tips, B2C, B2B

Links:

Want Great Results? Nurture your Influencers Just Like your Leads

Your influencers will perform better -- and become passionate brand ambassadors for you if you nurture them and treat them like the professionals they are.Passing on some info and free product is a start -- but it is only the beginning. If you want to really make a connection,nurturing is the way to go. NOTE: Author is partnered as an influencer with Chevrolet and Disney and is very well versed in the industry.

Content type: Article

Links:

5 Benefits of Home Ownership

Your money goes a lot further when you own a home -- you also can't be kicked out at the landlord's whim, or worse, forced to follow whatever strange rules that they may come up with. A look at some of the positive things that happen when you own your own place and encouragement for those hoping to get there.

Content type: Blog Post

Keywords: homeownership,rent to own,owning a home,landlord,stability,stress

Links:

The 5 Most Common Roof Problems -- and How to Solve Them

5 of the most commonly encountered residential roof issues and how a pro can correct them for you. CTA to get in touch with client, this would be an evergreen piece and a branded image for Facebook and Pinterest would be included.

Content type: Blog Post

Links:

Email Supression Lists 101

Most people think an email suppression list is just a set it and forget it, automated way of managing emails, but there are strategic reasons to create and manage a suppression list as well. From what a suppression list is to how it works and how to use it to improve your marketing metrics and avoid errors, this piece will act as a beginner’s guide to this often overlooked area.

Content type: Article

Keywords: email supression,supression list,email marketing,bounce rate,marketing metics,marketing strategy

Links:

Is Your Linked In Profile Photo Scaring Away Potential Employers?

Is your LinkedIn Profile Picture Scaring Away Prospects?From a 1970s yearbook photo to an 80s glamour shot -- or a current snap of you toting an alcoholic beverage, your LinkedIn profile picture could be harming your chances of closing a deal. A look a what makes a profile picture work, and 7 ways your picture could be harming your business.

Content type: Blog Post

Keywords: linked in,job search,career,social media,profiles,human resources

Links:

Ransomware: Is your Business at Risk?

WannaCry made headlines and made businesses and organizations more aware of ransomware than ever before. This piece is an overview of what ransomware is, what it does and why you could be at risk regardless of your industry or business size. Solutions include awareness, employee education and performing regular updates and backups to reduce risk.

Content type: Article

Keywords: ransomware,wannacry,malware,malicious insiders,employees,network security,managed services

Links:

Trapped in Paradise -- What Happens at Disney When a Hurricane Strikes?

How does the happiest place on earth deal with hurricane risk? This piece looks at the ways the brand keeps guests happy, entertained and safe when a hurricane is coming. Writer is a travel journalist and photos are available.

Content type: Article

Keywords: hurricane,irma,jose,disney world,hospitality,travel,travel insurance,trip interruption,emergency

Links:

# Signs a Good Tenant is Going Bad

Some typical warning signs that a tenant may be getting ready to move on, having money troubles or other issues that could impact their tenancy.

Content type: Blog Post

Links:

The Power of Influencer Marketing

A look at why Influencer marketing is surging in popularity, why it works and where brands can find these powerful partners.Posted on my blog or yours, referencing your stats and results as part of the piece.

Content type: Blog Post

Keywords: influencer marketing,marketing,esports marketing,how to use influencer marketing

Links:

Want to Boost your Income? Here are 5 Services to Add Right Now

A roundup of ancillary products and services that salons and beauty centers can add to their existing lineup to make more money per client. Once the client is in the chair, upselling is easy :) This piece would share some ways that salons can boost their per-customer average by offering extra services or product or promoting current trends (rainbow hair, anyone?) I write for the Vagaro blog and for several beauty sites as well and love marketing a new product!

Content type: Blog Post

Keywords: beauty,average sale,salon,marketing,salon marketing,beauty marketing,upselling,anciallary services,retail marketing tips

Links:

Drip Email Campaigns for Events and Classes

Are you making the most of your list? A drip email campaign can be automated well in advance and walk subscribers and newcomers through your marketing funnel automatically. Tips for understanding how drip campaigns work, why they boost ROI and what they can do specifically for an event or educational program.

Content type: Blog Post

Keywords: email marketing education,email marketing,drip campaign,email drip campaign,how to market a class

Links:

6 Warning Signs a Good Tenant is Going Bad

Not all bad tenants start out that way. Job loss, addiction, life changes and other issues can rapidly turn a reliable tenant into a nightmare. Spotting the signs that something is going on can help you prepare for the worst and prevent losses.

Content type: Whitepaper

Links:

6 Warning Signs a Good Tenant is Going Bad

Not all bad tenants start out that way. Job loss, addiction, life changes and other issues can rapidly turn a reliable tenant into a nightmare. Spotting the signs that something is going on can help you prepare for the worst and prevent losses.

Content type: Whitepaper

Links:

# Ways IoT is Impacting Insurance in 2019 and Beyond

A look at the different applications of IoT and AI (from autonomous vehicles to machine/machine commerce) and how they could impact an organization's goals and needs.

Content type: Whitepaper

Keywords: IoT,insurance,AI,banking,technology,trends

Links:

5 Roofing Trends to Watch in 2019

A look at some of the most recent trends in home roofing, from green roofs to fresh materials and colors for 2019. Writer has covered the home services market, including construction and roofing, for over a decade. 800 words

Content type: Blog Post

Links:

Accessibility

Article based on provided outline, focusing on the issues faced for online brands when it comes to accessibility. This piece would address the 4 most common reasons to focus on removing barriers and supporting an inclusive UX and the ways a proactive approach can benefit your brand.

Content type: Blog Post

Links:

Email Copy

Hi! I took a peek at your site and would love to assist :) I am inbound certified through Hubspot and create compelling email campaigns that get results. I'd love to hear more about your current stats and come up with some ways to boost them! I did notice that your home page subscription box is below the fold and hard to find -- and I was not welcomed with an automated campaign within an hour - -that might be a nice place to start, depending on the current state of your funnel.

Content type: Article

Keywords: email copy,email campaign,welcome campaign,conversions,open rate

Links:

How Green is your Office? # Ways to Go Green in 2019

A look at the benefits of a greener workplace (morale, alignment with company values, brand perception, etc) and some ways to go green, including scanning documents for storage and collaboration and conserving paper, energy, etc with more efficient office equipment and supplies.

Content type: Blog Post

Keywords: go green,green workplace,cloud storage,scanner,recycled paper,collaboration,energy efficiency

Links:

5 Ways to Save on Spring Clothing

A roundup of savings ideas designed for clothing shoppers in the new season, with a cta to use your services.

Content type: Blog Post

Keywords: shopping,deals,savings,saving,clothing,spring fashion,vacation,spring break,cruise

Links:

5 Ways to Save on Spring Clothing

A roundup of savings ideas designed for clothing shoppers in the new season, with a cta to use your services.

Content type: Blog Post

Keywords: shopping,deals,savings,saving,clothing,spring fashion,vacation,spring break,cruise

Links:

Repair or Replace? A look at your roofing options

Simple, streamlined repairs that can be completed swiftly are one thing - -but what happens when you have more extensive damage? A look at the decision to repair or replace your roof and what you need to consider as you decide.

Content type: Blog Post

Links:

Repair or Replace? A look at your roofing options

Simple, streamlined repairs that can be completed swiftly are one thing - -but what happens when you have more extensive damage? A look at the decision to repair or replace your roof and what you need to consider as you decide.

Content type: Blog Post

Links:

Getting RId of Mold - Do I really Need a Pro?

Companies selling DIY solutions try to make it look easy, but adding a few drops of Tea Tree oil to the mold in your home won't resolve anything. A look at the health hazards posed by black mold, how improper (DIY) remediation attempts can backfire and reasons to hire a professional to do the job right.

Content type: Blog Post

Keywords: mold, black mold, mold remediation, DIY mold removal, mold removal, get rid of mold, mold health risks

Links:

Ransomware: Is your Business at Risk?

An overview of what ransomware is, what it does and why you could be at risk regardless of your industry or business size. Solutions include awareness, employee education and taking a proactive approach to security and upgrades to help mitigate your risk

Content type: Blog Post

Keywords: ransomware, malware, malicious insiders, employees, network security, managed services

Links:

Poor Workplace IAQ Could Impact your Business in More Ways Than you Think

The days are already getting shorter and cool weather will be upon us soon. Indoor air quality (IAQ) in the workplace always important, but interest in this topic soars as soon as temperatures begin to fall. Just the perception of poor air quality could send tenants running or trigger complaints from your in-house team, too. This piece would point out the importance of maintaining high IAQ as we roll into the winter months and what steps building managers, employers and occupants can take to mi

Content type: Blog Post

Keywords: indoor air quality,mold remediation,commercial mold remediation,workplace air quality,commercial duct cleaning,workplace health hazards,OSHA complaints,office air quality

Links:

5 Reasons to Consider Boston for your Startup Business

A look at the thriving business community and opportunity in Boston -- I travel there about 3 times per year for conventions, so this location is awesome for networking and the energy just can't be beat. I cover business, travel and entrepreneurship for a variety of brands and would be happy to send some clips along for review -- I expect this piece would be 800-1100 words, but am flexible.

Content type: Blog Post

Links:

Business Loans and Grants for Women Owned Brands

This month features International Women's Day, and there is no better time to talk about some of the opportunities designed to support women-owned businesses and brands. This piece will look at the type of assistance available, what you need to do to qualify, the types of businesses that can benefit from this type of loan and any special consideration or drawbacks you should think about before moving forward. I write for the Balance and several other publications about business and marketing.

Content type: Article

Links:

Business Loans and Grants for Women Owned Brands

This month features International Women's Day, and there is no better time to talk about some of the opportunities designed to support women-owned businesses and brands. This piece will look at the type of assistance available, what you need to do to qualify, the types of businesses that can benefit from grants or loans and any special consideration or drawbacks you should think about before moving forward. I write for the Balance and several other publications about business and finance : )

Content type: Article

Links:

# Reasons to Take a Proactive Approach to Network Upgrades

Too many brands wait until something fails before buying new equipment; this often leads to hasty decisions and unexpected expenses. Even those who understand the need to take a proactive approach to maintenance and replacement may not have the time to do so. A look at the benefits of timely, proactive planning and how an MSP can help.

Content type: Blog Post

Links: