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nDash Writer Profile for Ebony Grimsley-Vaz

Ebony Grimsley-Vaz

Headline

Author and Digital Marketing and Public Relations Expert for Food, Family and Fashion Brands, Retailers and Events

About Me

Ebony T. Grimsley-Vaz is the owner of Above Promotions, a digital marketing, publicity and promotions company in Tampa and the author of the book titled, "Because You're Small: Effective Marketing Strategies for Immediate Implementation". With over 10 years and more than 60 brands of experience as a marketing and public relations freelancer, contractor, consultant along with being a published business book author, her instinctive business sense and passion for assisting others in achieving their dreams creates a perfect match for success for all of her clients and attendees at conferences and seminars. She has been featured on MSNBC.com, Food and Wine, Social Media Today, BizBash, AdWeek, PR Daily, Yahoo.com, the Retail Customer Experience, Business 2 Community, NewsOne.com and other publications, panels and hosted events. Contributes content for AOL's Parachute and AT&T Small Business Circle.


KEY ACCOMPLISHMENTS:

• Created online content for large businesses such as AAA, AOL, Cold Stone Creamery and Verizon Wireless to smaller national and international B2B and B2C businesses, consultants and startup incubators.

• Helped to grow businesses from negative cash flow to annual growing sales through effective business planning, systems implementation, creative sales techniques, and innovative marketing.

• Expert knowledge in laws concerning marketing, intellectual property and legal proceedings.

• Created live and on-demand coursework for international training platform.

• Led campaigns generating 10-70 million earned media impressions.

• Increased web traffic in two months tripling previous year’s visitor statistics.

• Developed customer service processes to integrate with inbound marketing initiatives.

• Featured on MSNBC.com, Today.com, Social Media Today, BizBash, AdWeek, PR Daily, Yahoo.com, the Retail Customer Experience, Business 2 Community, NewsOne.com and other publications as well as guest speaker presentations and panel discussions.

Industries I Write About

Consumer Goods

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Retail

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Marketing & Advertising

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Public Relations

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Restaurants

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My Writing Samples

Presentation Pointers

PR Daily

http://www.prdaily.com/Main/Articles/Presentation_pointers_from_Empire_18184.aspx

AT&T Small Business Circle

AT&T

https://bizcircle.att.com/circle-solutions/protecting-your-business/create-professional-social-media-videos-in-5-minutes-or-less/

Social Media Today

Social Media Today

http://www.socialmediatoday.com/content/5-ways-keep-visitors-your-website-longer

Experience

Owner, Expert Consultant and Creative Director in PR, Marketing and Events/Product Promotions

• Develop engaging social media campaigns and strategies that increase reach and brand awareness. • Create content for national media outlets and clients. • Execute media buys for traditional and digital advertisement. • Implement public relations and marketing initiatives, campaigns and strategies to promote products and brand name to potential customers. • Initiate new marketing procedures to sell products at optimal capacity through personalization, segmentation and predictive analytics. • Analyze various marketing tools, service and channels for initiating successful product marketing. • Complete copywriting for e-commerce, collateral materials blogs, newsletters, whitepapers, video and websites. • Create landing pages and conduct A/B split testing. • Perform market research and interact with client teams in order to plan product launches, budget, pricing and sales targets. • Launch new products in press releases and at live presentations. • Develop press materials such as press releases and kits, fact sheets and related communication. • Pitch and secure print media, television, online and radio. • Organize public events to represent clients in exhibitions, at road shows and market leaders, on the Internet and media, etc. • Work with media for exclusive events, red carpet and fashion events. • Coordinate creative photo shoots and graphic design for copywriting for advertisements. • Evaluate and monitor performance of product on the market. • Work with operations and sales teams to clarify and solve difficulties involved in the products and their sales. • Coach personalities and entrepreneurs for media interviews and public speaking. • Spokesperson and strategic planner for clients during crises. • Successfully manage client, vendor and team relationships.

Company: Above Promotions Company

I worked there from 1/2004 until now

Author

"Because You're Small: Effective Marketing Strategies for Immediate Implementation” is an electronic book scheduled to release electronically at the end of August 2012 on Amazon.com, iBookstore, Barnes & Noble, Google and others. Because You’re Small takes a hard look at removing excuses from small businesses and non-profit organizations and replaces them with free to low-cost tools and proven techniques for immediate implementation.

Company: Because You're Small

I worked there from 7/2012 until now

Owner

Ebony T. Grimsley-Vaz is the owner of Above Promotions, a publicity, marketing and promotions company in Tampa.

Company: Above Promotions Company

I worked there from 3/2003 until now

Content I Write