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nDash Writer Profile for Clair Belmonte

Clair Belmonte

Headline

Digital Marketing Strategist and Writer - Storyteller, Content Marketer, SEO

About Me

High conversion content strategy and SEO are my game. I'm ready to dig deep into your business, intimately learn your story, and tell your story in a way that inspires sales based on your 'why.'

Stories offer our society its most valuable digital commodity: information. I consider myself a story matchmaker; with all of the information available on the internet, entrepreneurs need help finding and addressing an audience that appreciates their unique value proposition. That's where I come in.

When small businesses successfully set measurable marketing goals, promote their message, create irresistible content, and track their success, they thrive. My job is to help businesses create foolproof marketing strategies and content that attracts new, qualified leads. I'm all about testing, improving, and optimizing every part of your organization, resulting in more traffic, more leads, and more sales.

I tackle projects relating to marketing strategy, search engine optimization, writing and editing, and paid advertising. I particularly love working with e-commerce brands.

My goal is to help you set a marketing foundation that delivers long-term ROI and allows you to grow into a marketing powerhouse. I have both corporate and freelance experience managing content for websites as large as 1mil pages and as small as 5; no matter the size of the project, I treat each client with the same respect and value.

With my extensive strategy, SEO, and content creation experience, I am devoted to helping you attract your audience and hold their attention with compelling content.

Is your project my next challenge?

Industries I Write About

Financial Services

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Higher Education

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Health, Wellness & Fitness

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Marketing & Advertising

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Writing & Editing

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Apparel & Fashion

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Alternative Medicine

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Information Technology & Services

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My Writing Samples

Which is Better: A Software Product or Industry Specific Solution

Blog post on whether a food and beverage company should choose industry-specific ERP software or a generalized software product. Focuses: SaaS, cloud computing, software, tech

https://www.goldfinchfooderp.com/post/software-product-industry-specific-erp-solution

Sapahn Case Study

Case study which showcases the success of implementing a content strategy and SEO campaign for a fashion e-commerce organization.

https://app.xtensio.com/i0s3cpph

The Fall of Formality: Why Millennial Audiences Love Casual CTAs

Digital marketing article exploring how millennials prefer casual CTAs to traditional ones. Focuses: conversion marketing, content marketing, social media, A/B testing

https://www.linkedin.com/pulse/fall-formality-why-millennial-audiences-love-casual-ctas-belmonte/

Productivity Hacks with RescueTime

Overview of RescueTime program for small business owners and freelancers. Focuses: software, life hacks, productivity, business

https://pagely.com/blog/2016/08/productivity-hacks-with-rescuetime/

What Does an SEO Agency Do?

Article discussing services offered by SEO firms. Focuses: marketing, SEO, branded content

https://cuspseo.com

Here's 5 Reasons Dancing Makes Your Healthier

Research-heavy listicle about the health benefits of taking a dance class. Focuses: health & wellness, fitness, exercise

https://bananaskirt.net/heres-5-reasons-dancing-makes-you-healthier/

5 Ways to Save on Student Loans

Listicle on personal finance tips. Focuses: financial services, personal finances, loans

http://www.stretcher.com/stories/16/16feb15e.cfm

E-Commerce Category Page Sample

SEO-focused category page content for improved e-commerce performance. Part of a campaign that increased online traffic by 108% and online sales by 101%

https://sapahn.com/collections/travel-bags

4 Ways to Improve Your Love Life with Crystals

Blog post to promote crystal healing class. Focuses: event promotion, alternative healing, crystal healing, self-development, health & wellness

https://blog.sivanaspirit.com/lv-sp-improve-love-life-crystals/

Great Gifts Mom is Bound to Love

Sponsored gift guide post for branded products. Focuses: fashion e-commerce, sponsored content, conversion content, gift guide

https://sapahn.com/blogs/sapahn-sightings/great-gifts-mom-is-bound-to-love

Serving Veterans One Penny at a Time with Gear Up for a Cause and the Fisher House Foundation

Promotional campaign blog post featuring in-depth reporting on a non-profit organization. Focuses: non-profit, promotions, e-commerce

https://www.gearexpert.com/2015/05/serving-veterans-one-penny-at-a-time-with-gear-up-for-a-cause-and-the-fisher-house-foundation.html

Let's Get Moving! Perfect Bags for Every Travel Babe

Video script, direction, and corresponding blog post promoting new products. Focuses: fashion e-commerce, branded content, video script

https://sapahn.com/blogs/sapahn-blog/lets-get-moving-perfect-bags-for-every-travel-babe

How to Avoid Writing What Every Other Blogger Is

Short-form marketing article with blogging tips. Focuses: marketing, blogging, advertising, public relations

http://marketing.sorcd.com/unique-content-writing-bloggers-thought-leaders/

Product Description Sample

Product description sample for fashion e-commerce. Part of a campaign that increased online traffic by 108% and online sales by 101%

https://sapahn.com/collections/fall-2017/products/audrey-crossbody-gray

Letter to the Editor: Finding Favor in the Smokiest Places

Personal essay on local coffee shop closing.

http://littlevillagemag.com/letter-to-the-editor-finding-favor-in-the-smokiest-places/

Experience

CEO/Founder

My aim is to make digital marketing success foolproof for small business owners. At Belmonte Marketing, we help businesses create a marketing foundation that helps them grow. I have worked extensively on SEO, content strategy, and various writing and editing projects in multiple industries to provide a full-service, multichannel marketing experience.

Company: Belmonte Marketing

I worked there from 4/2017 until now

Senior Marketing Associate

Write and edit print and digital marketing communications, including direct mail packages, email, ads, letters, school presentations, landing pages, promotional materials, customer service talking points, webinar scripts, and web content based on the Chicago Manual of Style

Company: Discover Financial Services

I worked there from 8/2015 until 4/2017

Web Content Specialist

Edited, optimized, and performed quality control checks on all web content across 12 e-commerce store fronts, including 1 flash sale site; evaluated pages using Google Analytics and implemented SEO techniques to increase organic traffic without compromising B2C experience or readability; composed unique HTML-based copy for 150+ products a week, combining extensive product knowledge with effective calls to action to achieve higher onsite conversion; wrote blog posts and how-to guides

Company: OpticsPlanet, Inc

I worked there from 10/2014 until 8/2015

Nonfiction Editor

Reviewed and edited all nonfiction submissions for online and print submissions; worked with an editorial team to establish and carry out the print issue’s creative direction; wrote weekly creative pieces across all genres

Company: The Wolf Skin

I worked there from 6/2014 until 7/2015

Managing Editor and Contributing Writer

Edited and proofread biweekly submissions on a tight deadline; recruited, supervised, and provided writing guidance to a team of 15+ writers; created and maintained an editorial calendar; wmbedded articles and managed a custom CMS; wrote articles relevant to teenage and young adult women; promoted articles on social media, including: Facebook, Twitter, LinkedIn, Tumblr, etc.

Company: Hello Perfect

I worked there from 7/2013 until 9/2014

Editorial Assistant

Read, reviewed, and made recommendations on 10+ nonfiction writing submissions per week; wrote expert feedback on the quality, strengths, and weaknesses of each submission; worked directly with the Nonfiction Editor and the Managing Editor; collaborated with the nonfiction editorial team to make decisions for the literary journal

Company: The Iowa Review

I worked there from 9/2013 until 5/2014

Content I Write

Ideas and Pitches I Wrote

The Value of Diversifying Content

This article will speak to mid-level marketing managers tasked with developing content strategy as well as start-up founders and marketers looking to develop a strategy. Both seasoned marketers and novices can get caught up in creating one type of content - be it long-form written content, short videos, or listicles. I will discuss how delving into different types of content can be an inexpensive and important experiment to expand a brand's authority and expand the audience.

Content type: Article

Keywords: content diversification, content strategy, content marketing, writing, articles

Links:

Redefining Your Rest Day

This article will be aimed at active-conscious readers who value exercising and resist taking rest days, but need the active recovery to see results. It will cover ways to have a meaningful and valuable rest day without falling off the dieting or exercising wagon. I will encourage low intensity workouts and flexibility training, decreasing your calorie count when you're less active, and strengthening your mind on your day off.

Content type: Blog Post

Keywords: rest day, exercise, meal planning, wellness, fitness

Links:

How to Find Your Blog's Audience

This article will be aimed at bloggers and businesses ready to start blogging but unsure where to start. Once the articles are written, these tips will help authors reach out to their audience and promote their content to increase SEO value and draw in new readers. This could also be a series on starting a blog in general.

Content type: Article

Keywords: seo, blogging, writing, audience

Links:

How to Avoid Writing What Everyone Else Is

Industry saturation can be an uphill battle for writers and companies just starting to blog, and finding innovative topics can be daunting. This article will cover tips from mindmapping, to getting on PR email lists, to using Twitter to get ahead of news in your blog's industry.

Content type: Blog Post

Keywords: public relations, blogging, social media, innovation

Links:

What Do My Homeowners Association Fees Cover?

First-time real estate purchasers may put in an offer without understanding the additional fees that come with purchasing a home. This article will explain condo association fees and what that fee will and will not cover. I am also happy to interview a recent condo purchaser as a primary source.

Content type: Article

Keywords: homeowners association, fees, first-time buyers, buying a home

Links:

How to Talk to Your Teen About Addiction

This blog post will focus on starting a conversation with your teen or young adult about their possible addiction and helping them to recognize that they need help. This will help guide the conversation so the teen is more likely to recover instead of fighting against their parents who are asking them to attend treatment. It will also review Crestview treatment options for teens/young adults. Per your brand guidelines, this will be 500 words and will be great for internal linking.

Content type: Blog Post

Links: