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nDash Writer Profile for Andy Callan

Andy Callan

Headline

B2B and B2C Freelance Copywriter/Content Marketer/Blogger

About Me

Hi, I'm Andy Callan, founder and owner of AC Copywriting.

I'm a professional freelance copywriter and content marketer, specialising in the engineering and product design sectors.

I work with startups through to SMEs, both B2B and B2C, helping businesses boost traffic and leads by writing persuasive and customer-focused:

Blog posts

Website copy

Case studies

White papers

...and anything else that gets your message across and builds real relationships with your ideal clients.

Check out my website: www.accopy.com


Industries I Write About

Leisure & Travel

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Marketing & Advertising

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Motion Pictures & Film

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Warehousing

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Environmental Services

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Industrial Automation

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Electrical & Electronic Manufacturing

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Facilities & Services

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Consumer Electronics

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Machinery

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Renewables & Environment

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My Writing Samples

Style Icons

Blog post for a luxury watch manufacturer naming the top style icons

https://www.zinvo.eu/blogs/news/78027909-top-5-male-style-icons

Networking Tips

Widely shared blog post targeted at freelancers for getting the most out of networking events

https://medium.com/@andy_76176/the-second-best-networking-tip-i-ever-heard-and-the-best-2e4faaad965#.gwszypg18

Experience

Freelance copywriter

I'm an experienced freelance copywriter and content marketer, so my job is to get your message in front of the people who need to see it. Whether you need SEO friendly website copy, persuasive adverts, informative blogs or honking great brochures, I write anything that communicates the values of your business in a clear and effective voice. I work with startups through to SMEs, both in the UK and globally, specialising in the engineering and product design industries. Gaining a thorough understanding of my client's business is the most important part of my job, and I've covered topics as wide-ranging as major building projects to luxury watch manufacture. You can learn more about me and what I do on my website at www.accopy.com ------------------------------------------------------------------------------------------------------------------------------------ Clients: Stronghold Security Doors, Zinvo Watches, Rotterdam University, Bauer Design Group, New York Laser Clinic, Bodyvie Aesthetics Testimonials: “Andy is a very talented writer and researcher, and was very attentive to my needs. A great sense of humor and a pleasure to work with.” "Andy is a great copywriter. Smart, pleasant, proactive and patient and has delivered great content on time. Highly recommended!" "An outstanding professional writer, Andy exceeded all our expectations. Project was delivered promptly with good communication throughout. Highly recommended. Looking forward to working with him again soon."

Company: AC Copywriting

I worked there from 4/2013 until now

Freelance writer and photographer

Photographing and reporting on stories from all over the world, including China, Laos, East Timor and Thailand for clients such as Transaero Airlines, Solo Mango and 4Corners Images. Visit my photography website to see my portfolio at www.andycallan.com

Company: Andy Callan Photography

I worked there from /2006 until now

Content I Write

Ideas and Pitches I Wrote

The Content Marketer's Guide To Storytelling

In an age of content over-saturation, the most effective way of connecting with both existing and potential customers is by communicating a brand's unique story. In The Content Marketer's Guide To Storytelling, I cover the many benefits of storyteller marketing, as well as the seemingly counter-intuitive ways of making brands stick in people's memory.

Content type: Blog Post

Keywords: marketing, storytelling, inbound, brand, branding, content

Links:

How To Use The Power of Storytelling to Strengthen Your Brand

In an age of content over-saturation, the most effective way of connecting with both existing and potential customers is by communicating a brand's unique story. In my post, I cover the many benefits of storyteller marketing, as well as the seemingly counter-intuitive ways of making brands stick in people's memory.

Content type: Blog Post

Keywords: content marketing, inbound, story, marketing

Links:

How Storyteller Marketing Changes a Customer Base Into a Fan Base

In an age of content over-saturation, the most effective way of connecting with both existing and potential customers is by communicating a brand's unique story. In my post, I cover the many benefits of storyteller marketing, as well as the seemingly counter-intuitive ways of making brands stick in people's memory.

Content type: Blog Post

Keywords: content marketing, storytelling, inbound, marketing

Links:

How Storyteller Marketing Changes a Customer Base Into a Fan Base

In an age of content over-saturation, the most effective way of connecting with both existing and potential customers is by communicating a brand's unique story. In my post, I cover the many benefits of storyteller marketing, as well as the seemingly counter-intuitive ways of making brands stick in people's memory.

Content type: Blog Post

Keywords: content marketing, inbound, storytelling, marketing

Links:

How Storyteller Marketing Changes a Customer Base Into a Fan Base

In an age of content over-saturation, the most effective way of connecting with both existing and potential customers is by communicating a brand's unique story. In my post, I cover the many benefits of storyteller marketing, as well as the seemingly counter-intuitive ways of making brands stick in people's memory.

Content type: Blog Post

Keywords: content marketing, inbound, storytelling, marketing

Links:

How Storyteller Marketing Turns Your Customer Base Into Your Fan Base

In an age of content over-saturation, the most effective way of connecting with both existing and potential customers is by communicating a brand's unique story. In my post, I cover the many benefits of storyteller marketing, as well as the seemingly counter-intuitive ways of making brands stick in people's memory.

Content type: Blog Post

Keywords: B2B, content marketing, inbound, storytelling, marketing

Links:

Why Storyteller Marketing is Essential for Startups.

In an age of content over-saturation, the most effective way for startups to connect and engage with potential customers is by communicating their unique story. In my post, I cover the many benefits of storyteller marketing, as well as the seemingly counter-intuitive ways of making brands stick in people's memory.

Content type: Blog Post

Keywords: inbound, marketing, storytelling, content

Links:

How To Communicate Your Brand's Story on Social Media

In an age of content over-saturation, the most effective way of connecting with both existing and potential customers is by communicating a brand's unique story. In my post, I cover the many benefits of storyteller marketing, as well as the seemingly counter-intuitive ways of making brands stick in people's memory.

Content type: Blog Post

Keywords: social media marketing, content marketing, marketing, inbound

Links:

How Manufacturers Can Use Storyteller Marketing to Turn Prospects into Loyal Fans

In an age of content over-saturation, the most effective way of connecting with both existing and potential customers is by communicating a brand's unique story. In my post, I cover the many benefits of storyteller marketing, as well as the seemingly counter-intuitive ways of making brands stick in people's memory.

Content type: Blog Post

Keywords: content marketing, inbound, marketing, storytelling

Links:

The Complete Guide to Storyteller Marketing for Startups

In an age of content over-saturation, the most effective way for startups to reach and engage with potential customers is by communicating their brand's unique story. In my post, I cover the many benefits of storyteller marketing, as well as the seemingly counter-intuitive ways of making brands stick in people's memory.

Content type: Blog Post

Keywords: startup, content, marketing, inbound, storytelling

Links:

How Storyteller Marketing Turns Your Customer Base into a Fan Base

In an age of content over-saturation, the most effective way of connecting with both existing and potential customers is by communicating a brand's unique story. In my post, I cover the many benefits of storyteller marketing, as well as the seemingly counter-intuitive ways of making brands stick in people's memory.

Content type: Blog Post

Keywords: inbound, marketing, content, storytelling

Links:

How Streamlining Warehouse Design Boosts Productivity

Warehouse design can have a negative effect on productivity if staff have to navigate an inefficient layout. Streamlining the design into functional areas and making intelligent use of the space can have a dramatic impact on revenue.

Content type: Blog Post

Keywords: warehouse, technology, productivity, content, marketing

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The Hidden Health Risks of Toxic Mold Exposure

From asthma to skin rashes and even depression, prolonged exposure to mold can have a devastating effect on our health. Here, we list the most common complaints you should be aware of, as well as ways to safely protect yourself.

Content type: Blog Post

Keywords: environmental, environment, green

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The Rise in Solar-Powered Irrigation Systems

How farmers in Bangladesh, Syria, Algeria and elsewhere are using renewable energy to power irrigation systems in countries devastated by drought and conflict.

Content type: Blog Post

Keywords: irrigation, environmental,

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What Does The Future Hold For Solid State Lighting?

SSL is becoming the preferred technology choice across all lighting applications. We look ahead to see what that means and what can be achieved in the future, with increased controllability, greater energy and cost savings and integration with other components.

Content type: Blog Post

Keywords: lighting, LED, SSL, technology, energy, environmental

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The Health Benefits of SSL

From reducing the effects of stress and anxiety to improving productivity and learning performance, there are a number of important health benefits associated with using Solid State Lighting. This post lists the reasons why LED lighting is good for you.

Content type: Blog Post

Keywords: lighting, LED, SSL, health,

Links:

How The Asian Economic Boom Has Sent e-Waste Soaring

An increase in affluent consumers in Asia has increased e-waste by 63% in 5 years, with China's total more than doubling in that time. We look at the scale of the problem and some possible solutions.

Content type: Blog Post

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Why Water Mist Systems Point To The Future of Fire Safety

There are several key advantages of water mist systems over other water-based fire protection systems. Along with the environmental benefits of using water rather than suppression agents such as CO2 or halogenated hydrocarbons, the highly efficient nature of the water mist system leads to massive gains in capacity and reduction in water damage.

Content type: Blog Post

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7 Surprising Causes for Poor Indoor Air Quality (and how you can fix them)

Covering potential culprits such as radon,faulty gas appliances and cleaning products, through to new carpeting and furniture, this article lists seven causes for a decrease in air quality that readers may not have considered. As well as listing the harmful effects they can have, the piece will go on to explain the importance of professional HVAC maintenance and air duct cleaning.

Content type: Blog Post

Keywords: HVAC,maintenance

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The Factors That Affect LED Efficiency

An article explaining the 3 major factors that affect the efficiency of LED lights, e.g. Color temperature, color rendering and current density

Content type: Blog Post

Keywords: LED,SSL,colour temperature,colour rendering

Links:

The 6 Biggest Misconceptions About LED Lighting

An blog post going through the most common misunderstandings your clients may have regarding LEDs. 1. They're too expensive. 2. They're all the same quality. 3. They last forever. 4. I don't like the colour. 5. They contain dangerous materials. 6. They're not bright enough. The piece will address these issues and highlight the benefits of LED lighting over incandescents and CFLs

Content type: Blog Post

Links:

Deluge Valves for Aircraft Hangar Fire Protection Systems

A blog post explaining the numerous challenges in creating an effective fire protection system in commercial aircraft hangars. With the skin of an aircraft fuselage failing within 45 seconds of being exposed to fire, system response speed is a critical factor, as is containment and disposal. Reliable and resilient deluge valves play a vital role in safeguarding this potentially hazardous environment, protecting human lives and highly valuable aircraft.

Content type: Blog Post

Keywords: fire protection

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8 Steps to Increasing Your HVAC Airflow

Having good, dependable airflow is vital in marijuana cultivating facilities so the HVAC system has to be up to the job. There are several ways of optimising that airflow—from changing filters regularly to installing booster fans, this article goes through the different approaches to getting the most out of your equipment.

Content type: Blog Post

Keywords: HVAC,air conditioning

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Do We Need to Update Asimov's 3 Laws?

Science fiction visionary Isaac Asimov's 3 Laws of Robotics were designed to protect us from the nightmare scenarios of Skynet, Terminators and humans becoming slaves to superior artificial intelligence. But as the world of robotics advances beyond even his powerful imagination, and robots integrating more and more into every day life, do they go far enough?

Content type: Blog Post

Keywords: robot,robots,robotics,A.I.,artificial intelligence

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Fabric Clinging Robots: From Airship Spiders to Fashion Accessories

Engineers at Lockheed Martin have developed fabric clinging robots called Spiders (Self-Propelled Instrument for Damage Evaluation and Repair) to find and repair tiny leaks in the skins of airships, saving crews thousands of hours of manual inspections. Elsewhere, researchers at MIT and Stanford have made tiny wearable robots that cling to clothing and could one day be used to create a visual display to watch videos on.

Content type: Blog Post

Keywords: spiders,robotics,robots

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Is Edible Packaging the Key to Reducing Waste?

Researchers from the USDA have developed a plastic wrap made from casein, a protein found in milk. Able to block oxygen 500 times better than more traditional plastics, it will keep food from spoiling for longer, it's biodegradable, sustainable and perfectly safe to eat. The team are hoping it will help cut down on the massive amount of plastic waste, over 33 million tons, that Americans produce every year.

Content type: Blog Post

Keywords: packaging,environmental,plastic,plastics,manufacturing

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Is a Robot a Better Driver Than You?

With the reality of fully autonomous cars getting closer, governing bodies are being faced with the prospect of drawing up rules of the road for a new era of driverless vehicles. One proposed rule causing controversy amongst manufacturers is the requirement to have a human being in the driver's seat at all times. Companies such as Google and Tesla argue that human intervention makes the roads more dangerous and new findings seem to back them up. Are robots better drivers than us?

Content type: Blog Post

Keywords: autonomous cars,robot,robots,robotics

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Will the First Extraterrestrials on Earth be Robots?

Since we sent robots to Mars before humans, and considering the vast distances and extreme conditions involved in space exploration, is it likely that the first extraterrestrials we encounter on Earth won't be the aliens themselves, but their technology?

Content type: Blog Post

Keywords: ET,artificial intelligence,robots

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Is Wearable Technology Killing the Recycling Industry?

From smart shoes and smart rings to VR headsets and hardcore fitness trackers, wearable technology is an enormous market. In fact, Morgan Stanley are predicting it could grow to a $1.6 trillion business. But the one thing all wearable devices share is the extreme difficulty in reclaiming their constituent metals and batteries for recycling. This article looks at the challenges recycler's are facing and explain some of the solutions being put into effect.

Content type: Blog Post

Keywords: recycle,recycling,tech,technology,mobile

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The 4 Things You Should Look For When Choosing Your DPF Recycling Company

There are a number of DPF recycling firms throughout North America. How do you choose the company that will give you the best deal and also act responsibly? Before you make your decision, look for these 4 aspects: 1. Transparency—Do they publish their prices on their website? Do they have testimonials? Can you ask questions before committing? 2. Responsibility—Does the company document each stage of the recycling process to ensure legal compliance? (CONTINUED IN NOTES)

Content type: Blog Post

Keywords: DPF,recycling,green,environmental,auto,automotive

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How Belfast Has Become One of the Hottest Travel Destinations in Europe

The Northern Ireland capital has been transformed from a fractured city into one of the world's top city-break destinations in a little over a decade. The magnificent Titanic Belfast Exhibition was voted the leading tourist attraction in Europe in 2016, beating the canals of Venice and the Eiffel Tower in Paris. Today, Belfast is a thriving, vibrant city of eclectic nightlife and world-class hotels, welcoming visitors from all over the globe with traditional Irish hospitality.

Content type: Blog Post

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