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nDash Writer Profile for Kathryn Casna

Kathryn Casna

Headline

Wordsmith - Travel Writing and Digital Marketing

About Me

As a freelance writer, editor, and all around wordsmith, Kathryn's focus is digital marketing and travel writing. She's written for brands such as Country Roads Magazine, Petco, Escape Here, Supreme Auctions, Pooch Hotel, White Sand Travel, Vordik, Vivid Visual Solutions, Cox Communications, and more. Kathryn grew her business acumen, customer service skills, and marketing expertise while working in the small local office of a multi-national company. She grew her writing and editing skills, as well as her passion for wordsmithery, while being a complete and utter book nerd growing up, writing for her high school newspaper, and taking as many English classes at UCLA as she could shake a pen at. She is perfectly aware her last sentence ended in a preposition, but she is not afraid to challenge the status quo if it means finding that perfect word or writing the single best sentence of her life (that wasn't it). Besides, writing self-summaries makes her cheeky. Hi. I'm Kathryn, word-nerd and digital nomad extraordinaire, and I'd love to get to know you. If you think connecting with me would be beneficial, send me a request. Or, check out my website at www.radiationwriting.com to get to know me and my work.

Industries I Write About

Leisure & Travel

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Marketing & Advertising

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Online Publishing

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Real Estate

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Retail

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My Writing Samples

Salesforce Article

Topic: Venture Capital One of several research-heavy pieces I've written for Salesforce USA, Salesforce Canada, and Salesforce Marketing Cloud

https://www.salesforce.com/ca/blog/2016/07/steps-to-raise-venture-capital-funds.html

Country Roads Magazine Article

Topic: AirBnB, Louisiana For this piece I found and interviewed some of Louisiana's top AirBnB hosts about their offerings and experiences.

http://www.countryroadsmagazine.com/getaways/inns-and-b-bs/sharing-space

Petco Product Description

Topic: Pet Care Adhered to Petco's branding standards to create an engaging product description.

http://www.petco.com/shop/en/petcostore/product/zilla-night-black-heat-incandescent-spot-bulbs

Vivid Visual Solutions Blog Post

Topic: Marketing/Networking Researched and created post as part of an SEO content marketing plan.

http://www.vvsol.com/caught-without-business-card-learn-can-important-sales-tools/

Austin Relocation Magazine News Story

Topic: Travel, Sports Created original article with research from other news stories.

http://www.austinrelocationguide.com/2013/The-X-Games-Find-a-New-Home-in-Austin/

Vordik Blog Post

Topic: Technology, Current Events Created post for tech industry by relating it to popular events in the news.

http://vordik.com/sochi-and-the-second-screen/#more-91

Radiation Writing Blog Post

Topic: Travel Blog post about my own experiences in popular wine hot-spot Temecula, CA.

http://www.radiationwriting.com/2016/09/07/untraditionally-temecula/

Travel Booking Website Copy

Topic: Travel Packages Geo-targeted website copy for name-brand booking site.

http://www.radiationwriting.com/travel-writing/

Experience

Freelance Writer

What do you need readers to do? Click the buy button? Follow you on Facebook? Get out and see the world? Whether you're in need of digital marketing copy or travel writing, I write copy that inspires action – whatever that might mean for you. I also bring a hospitality approach to my services and aim to exceed every client's expectations. I build long-lasting relationships with ecstatic clients by producing quality work on time without making you feel like you have to "wrangle" your writer. To learn more, check me out at www.RadiationWriting.com

Company: Radiation Writing

I worked there from 5/2013 until now

Intern/Evaluator

Best. Internship. Ever. Compulsion Reads is an endorsement and review company for indie and self-published books. As an intern here, I received training in a variety of writing, marketing, and business areas. Leslie and Jessica started me out with some simple research and social media assignments, and by the end of my internship I was writing blogs, pitching potential business partners, and developing email marketing campaigns. I learned so much about writing, marketing, SEO, and social media, and met some wonderful people I hope to keep in my professional and personal network for a long time! In August I talked my way into landing a gig with these wonderful ladies as a book evaluator and review writer. I'm also incredibly lucky to call Leslie and Jessica my mentors; we continue to have a great relationship!

Company: Compulsion Reads

I worked there from 4/2013 until 12/2014

Audio Visual Coordinator

Achievements: • Consistent recognition and high scores on customer surveys • Four-time winner of Swank A/V's Revenue Improvement Contest • Coordinator of A/V at $1.5 million (annual) property Responsibilities: • Event Planning and Sales, both onsite and over the phone • Various office duties and Business Center maintenance: data entry, inventory, labor and equipment scheduling, Powerpoint presentations, fax machine, multi-line phones, filing, scanning, internet, copying, printing, file-sharing, maintenance/repair of office equipment, etc • Customer communications and service, including pricing, last-minute additions and changes; anticipating customer needs; • Set up, run, and break down A/V equipment including: lighting, power drops, video, audio, projection, computers, internet, printers, phones, scanners/fax machines, rigging, set pieces, etc

Company: Swank Audio Visuals/PSAV

I worked there from 10/2008 until 5/2013

Content I Write