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nDash Writer Profile for Marcia Kaplan

Marcia Kaplan

Headline

Principal, Kaplan & Associates, Market Research and Marketing Consulting, Start-up Funding, Writer

About Me

I have twenty five years of experience in high-tech primary and secondary market research. I have worked for several market research/marketing consulting firms and have had my own company since 1993. Clients include Fortune 500 companies such as Cisco and HP as well as start-ups. My current focus is helping starts-up with funding, including crowdfunding, and marketing strategies. I also write white papers, industry reports, case studies, and articles for the business and trade press. Specialties: Qualitative high-tech market research and consulting, marketing strategy, funding for start-ups. Due diligence, Competitive analysis, Product introduction, Channel issues, partner evaluation, Customer satisfaction surveys, Crowdfunding.

Industries I Write About

Computer Software

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Financial Services

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Information Technology & Services

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Internet

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Market Research

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My Writing Samples

Shaking Up Human Resources with Analytics

How analytics will affect hiring.

http://it.toolbox.com/blogs/inside-erp/shaking-up-human-resources-with-analytics-hiring-may-never-be-the-same-60943

Analyzing Big Data: The Path to Competitive Advantage

Using Big Data can give businesses a competitive advantage

http://hosteddocs.ittoolbox.com/zd_wp_big_data_v2.pdf

How to Attract B2B Buyers to Ecommerce

How to get B2B buyers to buy online

http://www.practicalecommerce.com/articles/96756-How-to-Attract-B2B-Buyers-to-Ecommerce

6 Benefits of Using Predictive Marketing Tools, for Ecommerce

Using predictive marketing tools to grow a business

http://www.practicalecommerce.com/articles/95930-6-Benefits-of-Using-Predictive-Marketing-Tools-for-Ecommerce

Will Robots Take Over Ecommerce Warehouses?

How robots and artificial intelligence will affect warehousing

http://www.practicalecommerce.com/articles/92213-Will-Robots-Take-Over-Ecommerce-Warehouses

Experience

Principal

Assist both Fortune 500 companies and start-ups with market opportunity assessments, market forecasts, marketing strategy, market segmentation, competitive analysis, customer experience analysis, and channel distribution strategies. I assist start-ups with funding, presentations to potential investors, and marketing.

Company: Kaplan & Associates

I worked there from 4/1993 until now

Content I Write