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nDash Writer Profile for Mark Heidelberger

Mark Heidelberger

Headline

Freelance Writer & Copy Editor

About Me

I have been writing for over 22 years, with more than 1,200 articles published online since 2009 alone. My work can be seen in publications such as USA Today, Golflink, Chron.com, Livestrong, The Nest, eHow, Dollar Stretcher Magazine, WorldStart, Trails TheRichest.com and Funds For Writers. I specialize in crafts, travel, tech, careers and business. Having worked in the entertainment industry for 17 years as a producer and literary manager, I also write articles on entertainment and broadcast media. I am thorough, collaborative, detail-oriented, full of ideas and I always make my deadlines. I have a bachelor's degree from UCSB and a master's from UCLA.

Industries I Write About

Entertainment

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Food & Beverages

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Writing & Editing

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Arts & Crafts

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Broadcast Media

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Oil & Energy

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Human Resources

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My Writing Samples

What Does a Documentary Editor Do?

Article for The Nest, a female lifestyle site.

http://woman.thenest.com/documentary-editor-do-14551.html

What Is the Career Description of a Script Writer?

Article for novices who are interested in script writing.

http://markheidelberger.blogspot.com/2015/08/what-is-career-description-of-script.html

Entry Level Jobs in the Entertainment Industry

Part of an ongoing blog series I did for Global Business Centers.

http://gbcone.com/entry-level-jobs-in-the-entertainment-industry/

London Celebrity Night Clubs

Article geared toward celebrity culture for the male-oriented Golflink site.

http://www.golflink.com/list_33161_london-celebrity-night-clubs.html

Weekly Haunted Attractions in East Tennessee

Article on haunted attractions for USA Today's Travel Tips section.

http://traveltips.usatoday.com/weekly-haunted-attractions-east-tennessee-100998.html

Peplau's Nursing Theory

Details theories on nursing developed by Hildegard Peplau in 1952.

http://www.ehow.com/about_5475084_peplaus-nursing-theory.html

Things to Look for When Choosing a Business Partner

Part of an ongoing blog series I did for Global Business Centers.

http://gbcone.com/things-to-look-for-when-choosing-a-business-partner/

Clever Ways to Reduce Your Rent

Article on unusual ways to cut down on rent payments.

http://www.stretcher.com/stories/16/16dec05d.cfm

15 Popular Stars Who Became Criminals

List of 15 celebrities who has run-ins with the law.

http://www.therichest.com/world-entertainment/15-popular-stars-who-became-criminals/

Fight Malware: Download and Install Malwarebytes

Breakdown of how people can use Malware Bytes to rid their computer of malware.

http://www.worldstart.com/fight-malware-download-and-install-malwarebytes/

Experience

Freelance Writer & Copy Editor

Mark Heidelberger has been writing for more than 20 years, with recent articles appearing on more than a dozen different popular web sites. He has written close to 700 travel-related articles since 2009 alone, all of which have been published in trusted travel publications. In addition, he has written, rewritten and/or developed dozens of feature film screenplays. SELECT PUBLICATIONS Articles have appeared on the following web sites and publications between 2009 and 2016: • Global Business Centers • Trails.com • Hotels.com • Suite 101 • LA Examiner • USA Today’s Travel Tips • Travels.com • AZ Central • Live Strong • The Nest • Chron.com • Global Post • eHow • Golflink • Ask.com • Our Everyday Life • The Path • Geeks On Home • Local.com • Synonym • Answerbag • WorldStart • Dollar Stretcher • TheRichest • Funds for Writers SELECT FEATURE SCREENPLAYS • Ninja Apocalypse (2014) – rewriting and development – produced by Big Boss Wuz Here • Sharp Grass (2011) – written by – developed for Treasure Entertainment/Mercury 5 Productions • Man Overboard (2008) – rewriting and development – produced by Treasure Entertainment • Fall Down Dead (2007) – rewriting and development – produced by New Films International • Johnny Pinstripes (2004) – written by – optioned by Lion Share Productions

Company: Self Employed

I worked there from 9/2009 until now

Content I Write

Ideas and Pitches I Wrote

Forget What the Film Schools Taught You: A Business-Centric Approach to Independent Filmmaking

Too many filmmakers approach content creation without thinking of the end game. They produce the content and then try figuring out how to sell it. This article will not only shred that approach, but will detail a more coherent methodology that will put the project in a better position to make money and find an audience.

Content type: Article

Keywords: film, entertainment, content-creation, show-business, film-finance, media, film-production, film-distribution

Links:

Superfoods: Healthy Revolution or Just Another Trendy Buzzword?

There's lots of talk about "superfoods" nowadays, although the term is not widely used by nutritionists or dieticians. Why? I feel it's important to target exactly what makes a food a "superfood," what the supposed benefits are, and whether those benefits have been tested scientifically in real world situations.

Content type: Article

Keywords: superfoods, health-foods, nutrition, healthy-eating, health-trends, dieting, weight-loss, nutrients

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The Three-Act Structure as a Marketing Tool: Why It's Not Just for Movies and Plays

The three-act structure has been used for ages to detail the beginning, middle and end of a fictional story, setting up characters, their problems, the conflicts that ensue and the resolution. However, marketers who are trying to engage an audience might do well to learn the basic tenets of this storytelling model, which if applied effectively, can have exactly the same impact on a potential customer in the marketplace as on a movie-goer.

Content type: Article

Keywords: three-act-structure, storytelling, content-marketing, narrative, story-structure, marketing-models, story-models

Links:

How to Heat Up Your Bedroom... Without Losing Your Shirt

With winter coming, more people will be looking for ways to heat up their home while still saving money. The bedroom in particular is one room in particular where people use the most heat, both because of the amount of time they spend there and because it's often at night when temperatures are the lowest. I want to show people clever ways they can stay warm in their bedroom without cranking up the thermostat.

Content type: Article

Keywords: energy-savings, winter, heating, thermostat, energy-efficient, energy-reduction, cost-savings

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How to Fire an Employee

One of the biggest obstacles a human resources manager faces is terminating an employee who, for one reason or another, just isn't working out. As a former small business owner who often had to handle many of my own human resources situations, I'd like to share some of the successful steps and methods I used when I had to let an employee go.

Content type: Article

Keywords: human-resources, termination, employee, firing, letting-go, laid-off, at-will-employment

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Programmatic Ad Buying

How innovators in the television ad space are overcoming technical hurdles, both real and perceived, to make programmatic ad buying more palatable and widespread. How companies like Videa are addressing concerns from observers who believed automated TV ad buying would not easily translate from the digital space. And how innovations in programmatic ad buying have already proved beneficial to both buyers and sellers.

Content type: Article

Links:

From Freelance to Full Time Employee: 7 Transitional Obstacles and How to Overcome Them

Many entertainment industry craftsmen have become accustomed to the freelance lifestyle and find it hard to transition to full-time work because of: 1.) problematic resume gaps; 2.) perceived stigma from others; 3.) fears of inadequacy; 4.) a loss of freedom and flexibility; 5.) their inability to transfer freelance skills to a corporate environment; 6.) difficulty in accepting a corporate reporting structure; and 7.) unrealistic salary expectations. I want to address solutions to these issues.

Content type: Article

Links:

Seven Ways Technology Can Reduce Employee Turnover

The article will focus on how media companies can use modern-day tech to hire and retain the best employees right from the get-go . Things that will be discussed include job board aggregation, remote access (from performing interviews to job duties), resume and social media analysis, competitive pay analysis, using newer systems that challenge employees and increase efficiency, bonus structures based on result-driven analytics, and how tech can increase communications between management and HR.

Content type: Article

Keywords: technology,human resources,hiring,retention,turnover,reduction,happy employees

Links:

7 Reasons Why Media & Entertainment Need SaaS

I'd like to write a blog article for your company about why SaaS disruption in media/entertainment is actually welcomed. "Disruption" often has a negative connotation, as if the industry being disrupted is not amenable to such changes. But I believe SaaS is being embraced by younger, forward-thinking execs in the media industry as a way to facilitate greater dissemination of content, to do so at greater speeds, and to reach millennial audiences who seeks new channels for content consumption.

Content type: Blog Post

Links:

Five Seismic Shifts That Have Made Content Creation More Accessible

"Content creation" is this hip new catch-all term that the entertainment and media industries have latched onto like white on rice. But what has made it so popular are major changes in the landscape that have made it accessible for more creators, aspiring or otherwise. This includes the proliferation of prosumer technology, revolutionary distribution platforms, changes in consumption habits, new economic models, and a psychological shift in how content itself is perceived.

Content type: Article

Links:

The Reciprocal Relationship Between Inbound Marketing and SaaS

I would like to write a 1,500-word content pillar about how inbound marketing and SaaS are interdependent, how each one needs the other, the pros of a synergistic relationship and the cons of not having one. I would focus on areas like cost, speed, maintenance, efficiency, space and data curation, with quotes and numbers sourced from reputable firms and knowledgeable insiders. This could then later be broken out into smaller blog pieces that more specifically address each of the areas mentioned.

Content type: Article

Links:

The Benefits of Actionable Analytics in B2B Writing

I would like to write an article for you about how understanding actionable analytics will make for more successful B2B copywriters. I would argue that knowing key data like closing percentages, funnel conversion rates and costs of customer acquisition and then tailoring copy in a way that's aimed at maximizing future results in those areas will make B2B copywriters more in demand. I plan to use specific research, studies, data sets and examples to back up my arguments.

Content type: Article

Links:

The Benefits of Actionable Analytics in B2B Writing

I would like to craft an article for an interested company about how understanding actionable analytics will make for more successful B2B copywriters. I would argue that knowing key data like closing percentages, funnel conversion rates and costs of customer acquisition and then tailoring copy in a way that's aimed at maximizing future results in those areas will make B2B copywriters more in demand. I plan to use specific research, studies, data sets and examples to back up my arguments.

Content type: Article

Links:

The Benefits of Actionable Analytics on B2B Writing

I would like to craft an article about how understanding actionable analytics will make for more successful B2B copywriters. I would argue that knowing key data like closing percentages, funnel conversion rates and costs of customer acquisition and then tailoring copy in a way that's aimed at maximizing future results in those areas will make B2B copywriters more in demand. I plan to use specific research, studies, data sets and examples to back up my arguments.

Content type: Article

Links:

The Benefits of Actionable Analytics

I would like to write an article for you about how understanding actionable analytics will make for more successful B2B copywriters. I would argue that knowing key data like closing percentages, funnel conversion rates and costs of customer acquisition and then tailoring copy in a way that's aimed at maximizing future results in those areas will make B2B copywriters more in demand. I plan to use specific research, studies, data sets and examples to back up my arguments.

Content type: Article

Links:

10 Ways Tech is Making Global Collaborations in Entertainment Easier

That many territories around the world have birthed their own local film industries doesn't necessarily mean lost opportunities as projects migrate overseas; it can also mean greater opportunities for co-productions, service deals and partnerships. The constantly evolving world of digital technology has made collaborations between content creators more fluid and accessible than ever before, including options like frame.io, Dropbox, Zoom and LinkedIn Premium services.

Content type: Article

Keywords: digital,technology,collaboration,international,co-productions

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