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nDash Writer Profile for Kathleen Allardyce

Kathleen Allardyce

Headline

Freelance B2B Writer

About Me

With an extensive business background, I’ve lived in the trenches, not just written about them. I've held senior positions with Xerox, GM, Deloitte, BCBS of Tennessee and St. Johns Hospital in sales, marketing, consulting and business process improvement.

My goal is to combine business savvy, marketing skills, sales skills, technical skills, and versatile writing skills to help you reach your goals.

I'm skilled at writing web content and blog posts that are SEO-friendly without alienating the reader. I can put myself in your readers' shoes to understand their pain, and present solutions clearly, and in a way that promotes action.

The content I write helps companies grow, and enhances their brand. I specialize in writing content marketing copy in a variety of industries, with a particular emphasis on technology and real estate.

Learn more at GettingItWriteInc.com

Industries I Write About

Management Consulting

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Marketing & Advertising

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Internet

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Information Technology & Services

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Real Estate

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My Writing Samples

Small to Medium Businesses are Evaluating Cloud Computing for ERP Systems

Article discussing the issue of SMBs using ERP systems and whether they should manage those systems in house or in the cloud.

https://gettingitwriteinc.com/technology-writing-sample/

5 Tips for Writing Calls to Action that Work

Inbound marketing is only effective if the calls to action on an organization's website work to motivate visitors to act. Five tips are discussed to help reach that goal.

https://gettingitwriteinc.com/writing-sample-inbound-marketing/

Unified Compliance Opens the Compliance Floodgates with UCF Mapper™ Launch

Press release for new product launch.

http://www.prweb.com/releases/2017/06/prweb14433372.htm

Planting the Seeds of Brand Perception: Agents Must be the Aston Martins of Real Estate

A logo isn't a brand. This blog post explains what a brand is in clear terms, giving examples to help the audience relate to the discussion.

https://www.inman.com/next/planting-the-seeds-of-brand-perception-agents-must-be-the-aston-martins-of-real-estate/

Portfolio

Additional writing samples.

https://gettingitwriteinc.com/portfolio/

Experience

Freelance B2B Writer

Over 10 years of experience helping clients describe their products and services, or writing content marketing material that engages their prospects at all levels without jargon or condescension. I help clients grow their businesses and enhance their brand. I’ve also helped small business customers create Wordpress websites that enhance their online presence.

Company: Getting It Write Inc

I worked there from 6/2004 until now

Prior Experience

Sales Support at Xerox - Process Improvement Specialist at General Motors - Manager, Business Process Improvement at Deloitte - Director, Business Systems at BlueCross BlueShield of Tennessee - Director, Management Systems at Johns Hopkins Hospital

Company: Various Employers

I worked there from 1/1988 until 1/2004

Content I Write

Ideas and Pitches I Wrote

5 Secrets to a Successful Salesforce Implementation

Done well, a Salesforce implementation can help improve sales by giving your sales team the tools they need to be more effective. A poorly implemented Salesforce project wastes time and money with little return. Learn the five essential steps to take to ensure that Salesforce works hard for you.

Content type: Blog Post

Keywords: salesforce, lead generation, information technology trends, thought leadership

Links:

Are You Ready for Business Transformation?

The article will: 1) discuss three levels of change that are often referred to as business transformation, and the benefits and risks of each, and 2) describe a checklist for determining when an organization is likely to complete a successful transformation.

Content type: Article

Keywords: business transformation

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Tips for First-Time Condo Buyers

Hi - I do quite a bit of writing about real estate for both professionals and consumers. Here are several posts I've written that could be focused on first-time condo buyers: http://www.terisrealestate.com/first-time-homebuyers-tips-millennials/ http://www.terisrealestate.com/buying-in-a-sellers-market-davie-fl/ http://www.terisrealestate.com/roll-renovation-home-purchase-one-loan/

Content type: Blog Post

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Tips to Turn Traffic into Leads

Topics: define your audience, speak to your audience, create a professional website/blog, easy navigation, calls to action, keep it customer-focused, provide useful information, for services: make offers they can't refuse, etc. This post would include specific actionable tips. Length/fee is adjustable.

Content type: Blog Post

Keywords: website design,online marketing,digital marketing

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The Secret to Managing Negative Social Media Feedback

No matter how good your company is, you'll face the challenge of negative social media feedback. This post will discuss specific steps to take to address negative feedback and impress other followers with your ability to turn around a negative situation.

Content type: Blog Post

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Mistakes You’re Making Trying to Handle Inbound Sales Leads

This post will show companies that are trying to do inbound marketing without a plan and a strategy the mistakes they’re making that will result in failure. The mistakes include: not training a traditional sales team in how to talk to and relate to inbound leads. Not providing technology and processes (buyer personas) to support researching the lead, qualifying the lead, and personalizing the response. The traditional sales team gives up too soon due to lack of proper training.

Content type: Blog Post

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What Do You Give the Do It Yourselfer Who Has Everything? A Garage Makeover!

Advances in garage storage solutions can turn your garage into a room that will give the do-it-yourself expert in the house an inviting place to spend time on hobbies or home projects. Rid your garage of spider webs and creepy bugs forever with storage solutions that leave plenty of room at the floor for sweeping. And, tough floor coatings make cleaning up a snap. Take advantage of vertical and overhead storage to leave room for an organized workbench.

Content type: Blog Post

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Explore Care-Free Living in Downtown Orlando

Enjoy carefree high-rise living at places like the Sanctuary, which offers luxury living with all the amenities of big city life. You'll find arts & entertainment and varied dining experiences. Stroll to the shores of Lake Eola to relax, or rent a swan boat to get some exercise. Between the Farmer's Market and a plethora of neighborhood events, it seems there's always something fun to do. There's much more to Orlando than theme parks!

Content type: Blog Post

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How Credit Scores are Calculated and How to Raise Them

Credit score isn't the only thing that matters - always ask us even if you don't think your credit is good enough to rent to own. But, understanding how your credit score is calculated and what you can do to keep it as high as possible will help you manage all of your finances. Will discuss the five factors that a credit score addresses and how you can help increase your score by managing those five things.

Content type: Blog Post

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What First-Time Homebuyers Need to Know About Negotiating

This would provide an overview of negotiating, including issues like: work with your agent understand market value of the homes you’re looking at; if you go in too low, the owner may think you can’t afford the home and may not respond to other offers from you; don’t be afraid to counter back and forth – as long as the seller is engaged, you’re making progress; get pre-approved to be a strong contender; know when to walk away, and more.

Content type: Blog Post

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Do You Need to Hire an Agent if You're Buying New Construction?

Some people think you should work with the builder's agent when buying new construction. However, that leaves the buyer without their own representation since the builder's agents are bound to represent the builder. The builder's agent won't be able to give you an overview of the new construction in the area, or direct you to another neighborhood that would fit your lifestyle better, etc.

Content type: Blog Post

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Will Drones Help Us Feed a Growing Population?

Agriculture is going high-tech. Farmers already have challenges, and a growing population will increase the pressure on the agriculture industry to produce more. Drones can help improve output and reduce costs through the ability to identify and track temperature, moisture, pest infestations, and more. Farmers will have the tools they need to manage better and grow more.

Content type: Article

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What To Do When Sales Says You’re Not Generating Quality Leads

As a marketing leader, you’re working hard to use your inbound marketing activities to attract quality leads. If it’s not working, or if sales doesn’t realize why the leads they’re getting are qualified, you need to create buyer personas. Find out why you need buyer personas and how they can help you and your sales team to work together to increase sales.

Content type: Blog Post

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How to Publish More Content Without Writing Every Word

Social Media Managers are constantly struggling to publish the quantity and quality of content that will generate more shares and social chatter. In addition, they need to stay current with the things that are trending in their industry. Managers can combine those two goals using content curation. This post will discuss the benefits of content curation. It’s not cheating – you can use curated content to reinforce your own brand.

Content type: Blog Post

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How to Turn Negative Reviews Into an Opportunity

Even the best companies get negative comments online from customers who have had a problem. Rather than shy away from a negative comment, it's best to respond quickly and professionally. If you look at these situations as an opportunity to illustrate the level of customer service you provide, you can turn a complaint into an opportunity to illustrate your oustanding customer service and build your brand with a few easy steps.

Content type: Blog Post

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How to Identify Potential Roof Leaks

Not sure what the client is looking for. Obviously, if you have water dripping in your home, and there isn't a bathroom above the leak, it's probably the roof. It is possible to talk about things a homeowner can see that may indicate the potential for a leak, such as buckling shingles, missing flashing, poor attic ventilation, etc. Roof damage is difficult to see from the ground, so getting a professional inspection is important.

Content type: Blog Post

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The Secret to Understanding What a Brand Is

Business owners often don't understand what a brand is. This post would walk the reader through real world examples in defining what a brand is and why it's necessary to have one. And, it would explain how the brand colors everything else the company does. The reader will come away saying "Oh, is THAT what they were talking about!"

Content type: Blog Post

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What is a Landing Page and Why Do I Need One?

If you want your website to generate leads, you need landing pages. A landing page is a web page specifically designed to invite your visitor to do one thing - take advantage of your offer. You need to follow best practices to make your landing page as effective as possible. Done properly, a landing page has a number of advantages, which will be discussed in the post. Main resource: Hubspot eBook: How to Design & Optimize Landing Pages

Content type: Blog Post

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Why Does SEO Take So Long?

You've got a website and you've done the work to make it SEO friendly. But, now, you must wait to see any results. It can be frustrating, but the reality is that the on-page work is just setting the foundation. The other things you need to do to get ranked take time, including: building up content, building incoming links, etc. Will review the more critical ranking factors from the latest SEMrush ranking factors study, and discuss why SEO takes time.

Content type: Blog Post

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Should You Upgrade from CRM to Marketing Automation?

You may think the terms CRM and Marketing Automation refer to the same type of technology and processes. However, they are two very different things. A CRM is a good place to start and helps you to focus your sales team's attention on converting leads and staying in touch with clients. When it's time to take your marketing and sales to the next level, marketing automation gives you the tools to get marketing and sales working together more closely, gather customer data to increase sales.

Content type: Blog Post

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Blockchain Technology is Poised to Revolutionize Healthcare

There’s a lot of buzz about blockchain technology, and many vendors are creating blockchain technology. In the healthcare industry, the uses for blockchain technology could revolutionize healthcare related to how patient data is stored and shared, how the supply chain is managed, how IT security is structured to protect data, and more. Five healthcare giants recently announced a pilot of blockchain technology related to tracking provider data. And, this is only the beginning.

Content type: Blog Post

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The First-Time Condo Buyer's Guide to Insurance

Planning for insurance coverage requires a detailed review of each condo association's bylaws, but this post will identify the basics, including: know what you own and must insure (bare walls-in or all-in)? what is the association's deductible and how is it paid?

Content type: Blog Post

Keywords: real estate, residential, insurance, condos

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