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nDash Writer Profile for Maison Piedfort

Maison Piedfort


The comedy copywriter. | Content Marketing Strategist

About Me

I'm the comedy copywriter.

Copywriting is seduction. Turns out, so is comedy. That's why I like to use it in my writing.

Industries I Write About

Marketing & Advertising

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Online Publishing

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Performing Arts

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Writing & Editing

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Professional Training

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Human Resources

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Management Consulting

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Civic & Social Organization

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My Writing Samples

5 Things Star Wars Taught Us About Internet Marketing

Let's pretend, for a moment, that binge-watching Star Wars counts as "research" for work.


5 Ways You Should Be Using Humor In Your Marketing (And A Few Ways You Shouldn’t)

Sometimes it's a good idea to use a bit of humor in your marketing. Sometimes it isn't.


3 Joke Formats I Coined On Twitter & How I Came Up with Them

Joke formats are fun. Why don't you give 'em a whirl? Here's how.


10 Spooky Stranger Things Related Pranks to Pull on Your Coworkers For Halloween

Here are some pranks to pull on your coworkers if you would like to lose your job or go to jail. (Disclaimer: Never do any of these things. Ever.)


5 Completely (Un)Reasonable Ways to Deal with Habitually Late Employees

Here is how you deal with a habitually late employee if you don't mind getting sent to HR or getting fired.


18 Ways to Increase Efficiency In the Office

When it comes to doing a stellar job at work, it’s not always about working harder. More often than not it’s about working smarter.


10 Things I Did to Get 1,000 (Real) Followers on Twitter in 2 Months

The good girl’s guide to doing Twitter. The honest way. You know, the way that doesn’t make you look like a giant asshole.


12 Things I Learned from 12 Weeks of Writing Jokes for Twitter

"Joke Twitter" is actually a very cool thing. Here are 12 things I learned about that thing by writing at least 5 jokes every day for the last 3 months.


10 Lady Bosses From TV You Should Emulate at Work

Does watching TV count as work if you’re doing it to brush up on your managerial skills? Sure it does. We’ll just clock it in as “research time”.


22 Books Every Marketer Should Read in 2017

The beauty of the marketing industry? It’s always changing; always growing more efficient, more personalized, and more measurable. But you’ve got to keep up with the trends to profit from them.


21 Top Slack Alternatives in 2017

Budget, team size, or pure preference—whatever your reason for searching for a Slack alternative, check these messaging apps out before tying yourself down to the big guy on the block.


Why Lucy, Head of Learning Experience, Joined Circles (And Why She’s Leaving)

Lucy's leaving Circles this week, but not without sharing some of her wisdom on learning first.


Working in Pajamas: A Remote Worker’s Guide to Productivity

How to survive working in PJs.


The Lost Art of Taking Pride In Your Work

What is it, exactly? Is it gone forever? Let's talk about getting it back.


21 Chrome Extensions Every Project Manager Should Use

All hail the Chrome extensions that make being a project manager a million times easier.


22 Books Every Marketer Should Read

Didn't pay attention in marketing class? THIS is your marketing class.


The 21 Top Slack Alternatives in 2017

Slack is pretty cool. But so are these other 21 collaboration apps.



Freelance copywriter

I write web copy and blog content for people who like to laugh. And win customers. And make money.

Company: Maison with a Pen

I worked there from /2015 until now

Content I Write

Ideas and Pitches I Wrote

How "Starting With Why" Can Turn Unpleasant Office Tasks Into Meaningful Work

Inspired by Simon Sinek's ultra-popular book Start With Why. A practical guide to changing your attitude towards dreaded office tasks like firing, pitching, and group work.

Content type: Blog Post

Keywords: office life, productivity, employee satisfaction


10 Simple Ways to Make SEO a Priority This Year

A guide for the small business owner on little things they can do themselves to improve their rankings on search engines. Quick and dirty tips that'll point to Stream Creative as the more in-depth strategic SEO solution at the end. No expertise required.

Content type: Blog Post

Keywords: SEO, marketing, DIY, how-to, marketing, digital marketing, small business owners, goals, planning


5 Marketing Trends to Completely Ignore This Year

When your to-do list is longer than your aunt Linda's wig, it's time to cut it down to focus on just the important stuff. (Your list, not her wig.) Here are 5 trends to steer clear of this year, either because they're all based on empty hype or because there are more important things to worry about first. A post to stick out from all the "be sure to do these SEO/marketing things in 2017!" posts. A breath of fresh air—an honest, straightforward piece that'll remind you to focus on what counts.

Content type: Blog Post

Keywords: marketing,SEO,content marketing,digital marketing,trends


When the News Becomes Bad Marketing

A hot button topic, maybe. But if we aren't willing to talk about marketing's role in the political and social landscape, are we good marketers? This piece will address the recent surge in fake news (but will also touch on its history, because it's not a new thing!) and draw parallels with unethical marketing for the purpose of making a point: when the news is a marketing tool, things are in bad shape. End on what we can do as marketers to draw attention to the cause of truth in news/marketing.

Content type: Blog Post

Keywords: ethical marketing,journalism,news,marketing,bad marketing


Marketing to the Generational Cohorts: How to Connect With Gens Y & Z

A guide on marketing to the biggest and most rapidly growing generational cohorts, from a real-life millennial ;) Practical tips and links to research on how to connect with buyers in these cohorts.

Content type: Blog Post

Keywords: millennials,gen z,gen y,marketing,how-to


How to Create a Style Guide for Your Website's Blog

The how, what and why of having a written down style guide. Handy for companies in which multiple employees contribute to the blog; even handier for companies that hire outside help like freelancers to write posts for them. How to start and format one, what it should include, and how to use it in the most efficient way possible.

Content type: Blog Post

Keywords: style guide,writing,content marketing,marketing,copywriting,blogging,blog post writing,blog


A Content Marketer's Guide to Using Trello

A how-to on how to use Trello for planning, scheduling, creating, and marketing your content. Complete with screenshots of mockup boards showing exactly what each of these aspects of content marketing would look like.

Content type: Blog Post

Keywords: trello,blogger,bloggers,content marketing,marketing,content marketer,sales funnel


5 Business Books That’ll Change The Way You Manage Your Team This Year

simon sinek, start with why, leadership, management, HR, training, books, reading

Content type: Blog Post

Keywords: simon sinek,start with why,leadership,management,HR,training,books,reading


Millennial Marketing Turn Ons and Turn Offs (By an Actual Millennial)

What does great marketing look like for millennials? The question isn't what Boomers and Gen X THINK millennials like (although good market researchers in these cohorts certainly have a theoretical grasp on millennial TMP profiles); it's the real, pragmatic scoop on millennial marketing by a millennial with a marketing background. Sneak peek: authenticity, aesthetics, stories, work-life balance/fulfillment, influencers, social. But with a twist on perspective to help encourage understanding.

Content type: Blog Post

Keywords: marketing,generational marketing,generational cohorts,marketing profiles


Marking Is Not Some Big Evil Thing

Does marketing REALLY benefit society? A look into the moral side of marketing: when it's good, when it's bad, why people often have negative mental associations with marketing and selling, and a brief history on ethics in marketing. We'll wrap up with resources and guidance on how to know when you're marketing ethically. A timely sister-topic to the issue of unreliable news we're facing today.

Content type: Blog Post

Keywords: marketing,think piece,ethical marketing,marketing history,honest marketing


Microbiome, Whole30, and More: Comparing 5 Popular Nutrition Plans

A piece explaining on-trend diets and the pros/cons/defining features of each. Will cover the Microbiome diet, the Stash Plan, Whole30, and 2 other diets TBD (do you have any favorites? :) Will help reader decide which to try and which is better suited to their health needs.

Content type: Blog Post

Keywords: microbiome,whole30,paleo,clean eating,whole eating,nutrition,health


10 Tricks for Writing Your Own Sales Pages

Don't have the budget for a copywriter right now? Use these quick and dirty tips from a pro copywriter instead. A real biz owner's guide to writing sales materials, but without all the jargon and nonsense.

Content type: Blog Post

Keywords: sales pages,lead pages,copywriting,how-to,guide,marketing,digital marketing,SEO


How Much Time Should You Budget For a Writing Project?

A break down of the creative process and the time you can expect to spent on each task, from request to publish ready. This post would walk a writer through how much time they can expect to spend at each stage of the process and give a few practical tips/resources for guidance during each step. (i.e. publishing step: links to tools to make it easier.)

Content type: Blog Post

Keywords: writing,freelance,freelancing,writers,publishing,writing process,writing steps,how-to


Marketing vs. Selling: Knowing the Difference & Why It Matters

A practical guide on knowing whether you're selling, marketing, and how your approach changes depending on the answer. 5 tips to tell the difference + why it matters to make a distinction at all.

Content type: Blog Post

Keywords: marketing,selling,guide,how-to


How to Start Content Marketing When You Don't Know What to Say

We all know that content marketing is good for business. That's not even a question anymore. The question now is: what should we even say? How should we even approach it? What kind of content/medium/channels should we communicate through? An intensive guide on what to say, how to say it, where to say it, and why you should even be saying it at all.

Content type: Blog Post

Keywords: marketing,content marketing,how to,marketing guides


Why It Pays to Be Funny On Twitter (Even If Your Biz Isn't Humor-Related)

How does a small flower company get over 31 thousand followers on Twitter? Hint: not by only tweeting about flowers. 5 years ago, the owners at Arena Flowers decided to get in on joke Twitter despite the fact that they're the last type of company you'd think of as a comedy brand. This piece will look into this fascinating marketing phenomenon with this company and a few more.

Content type: Blog Post

Keywords: humor,comedy,marketing,jokes,twitter,joke,tweets


Here's why you don't need a marketing degree.

A Medium-type think piece—but with actual research and insights. Should you get a masters in marketing? Should you even get a marketing degree at all? Does what they're teaching us in school actually line up with what it takes to get an entry-level position in marketing? Hint: no. Let's talk about why this is (a lagging curriculum that just can't keep up) and what to do about it.

Content type: Blog Post

Keywords: marketing,degree,college,education,school,learning,self-teaching


10 Ways to Make Your Resume an Impressive, No-Nonsense Job Offer Machine

Helpful tips on how to stand out from the pile of resumes, minus all the traditional BS that makes every resume look exactly alike. A guide on standing out and getting the job.

Content type: Blog Post

Keywords: human resources,jobs,resume,employee,employer,HR


How Much Does It REALLY Cost to Write a Blog Post?

This piece will talk about the costs of writing a blog post: the time it takes, how much your time is worth, the literal monetary costs (if any), and whether or not it's more profitable for you to write your own blog posts or hire someone else to do it. Basically a cost/benefit analysis of writing your own blog posts vs. buying them from someone else (i.e. ghostwriting or guest posting).

Content type: Blog Post

Keywords: writing,blogging,cost-benefit analysis,content marketing


How to Not Be a Jerk On Twitter

Rules of etiquette for how to market, connect, and behave on social media giant Twitter. How and when to use hashtags, @ reply to tweets, direct message people, follow and unfollow, and deal with all kinds of feedback. From a tweeter who's earned over 4,000 followers in just the last 8 months.

Content type: Blog Post

Keywords: marketing,twitter,social media,how-to