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nDash Writer Profile for Jessica Collins

Jessica Collins

Headline

Whip-smart copywriting for Fitness Entrepreneurs and Startups to rock their industry, convey relevance and make money.

About Me

Health and Fitness Writer for hire!

My sweet spot niche is fitness, but I also have a passion for marketing, mental health, travel, nature, entrepreneurship, and family writing.

I have 8+ years copywriting experience at the managerial level and I've held a personal training license for almost 4 years. I'm currently studying to become a barre instructor. THAT'S how much I walk, talk and breathe fitness.

I live in rural WI with my family. We lived for 10 years in the city and decided nature and the country land was calling for us. 

Industries I Write About

Health, Wellness & Fitness

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Mental Health Care

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Marketing & Advertising

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Writing & Editing

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Hospital & Health Care

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Education Management

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My Writing Samples

How Fitness Entrepreneurs Work Out With 30 Minutes

I asked fitness business owners how they themselves would work out if they had 30 minutes to spare. This is what they told me...

http://www.huffingtonpost.com/entry/how-fitness-entrepreneurs-work-out-with-30-minutes_us_575acc57e4b053e21978c3f0?pmf06pz7nmkhp8pvi

All-in-One Boudoir Photography Contract

This 6-figure entrepreneur needed sales page copy for a new product, an all-in-one boudoir photography contract.

https://boudieshorts.com/product/boudoir-contract/

9 Things I Wish Everyone Knew About Postpartum Depression

Postpartum depression (PPD) crept up on me even when I passed the screenings with flying colors. I never realized my interests were slowly fading or my motherly fears were actually outrageous. My idea of what depression looked like was completely different from what I was experiencing, so I didn’t even know it was happening.

https://themighty.com/2016/05/important-facts-about-postpartum-depression/

Go the Distance With These Race-Worthy Promoters

The season of community fun runs and races is emerging as the green buds are pushing up through the soil. If you’re sponsoring or organizing a race, you’ll have many chances to advertise your business or cause from the moment of registration. Runners are often given a T-shirt and a swag bag for signing up.

http://secure.4imprint.com/marketing/Tips/2015/04-4/FT150424.htm?ecid=FT150424&x=&sp_rid=NjMwODExMDg1NzgS1&sp_mid=11827614

GMO vs Organic: What's the Difference and Why Should You Care

The politics around food can be difficult to navigate, but this article offers practical advice about GMO's and organic products.

http://flashfittrainer.com/gmofreevsorganic/

Experience

Freelance Fitness Content Writer

Your web copy is one of the most powerful tools your business has at its disposal! The words on the page, the sequence they appear in, and the way they appear have a profound influence on your website visitors. Carefully crafted words hold incredible power to create emotional experiences in readers, make people stay on or leave your site, establish authority, and so so so much more. You have GOT to make sure you get it right! Good writing just doesn't cut it! As a freelance writer, I understand that a stellar professional copywriter must be equipped in ideal client profiling, storytelling, establishing relevance, (ethical) persuasion techniques, sales conversion tactics, emotional impact and readable formatting techniques. I practice these professionally and continue studying these as part of my wordsmithing craft every single day. My copywriting clients include entrepreneurs, business owners and startups, specifically in the fitness industry. They hire me to put their most incredible, impactful dreams and initiatives into words so the right people are drawn to them, become engaged in their brand and ultimately buy! Hire me to write: SEO blog posts and articles Kickstarter campaigns Email sequences Website copy, esp. About Page, Home Page and Landing Pages and Opt-Ins Product copy Product and business naming Social media content and more... **All with SEO considerations With a background and passion for fitness, fitness writing is my particular sweet spot. If you need inspirational, influential copy for your health and fitness brand or business, I'm definitely your go-to person! Check out my writing portfolio at www.flashfittrainer.com/work-with-me/copywriting

Company: Self-employed

I worked there from 4/2012 until now

Personal Trainer

Company: NASM

I worked there from 7/2013 until now

Web Copy Manager

I write SEO copy for over 200 products per month. I need to be creative, crafty and resourceful to provide the most concise yet helpful information about products to the customer. I also write helpful articles for the company's blog, including creative product uses and promotional strategies.

Company: 4imprint

I worked there from 1/2008 until now

Content I Write

Ideas and Pitches I Wrote

The ABC's of your B Vitamins: Why You Need Them

600-700 word post about what B vitamins do for your body, what they help with, why you might be deficient and how to get adequate amounts.

Content type: Blog Post

Keywords: vitamins, healthy eating, nutrition

Links:

The Top 3 Most Successful Uses for Facebook Ads

Facebook ads are generally best for things like freebie opt-in offers and traffic generation, but they're not the greatest for selling a service or product right off the bat. This article would explore the ways people have been using FB ads with success.

Content type: Article

Keywords: social media marketing, small business marketing, facebook advertising

Links:

What Daily Living With Mental Illness Really Looks

People are always quick to say "I am not my disability" and with mental health, that is so true. A person like myself with anxiety and occasional depression still lead the most fulfilling lives of anyone. In fact, I think sometimes my anxiety makes me more productive sometimes. My previous experience with postpartum OCD has left me a much stronger person after being at the weakest point in my entire life. In this article, I talk about how the faces of mental illness are just the normal faces.

Content type: Blog Post

Keywords: mental illness, postpartum mood disorders, depression, generalized anxiety, panic attacks

Links:

33 Ways to Improve The Copy On Your Website (And Why It Matters)

Everything from what words you use for your "subscribe" button to your call to action to your article titles has an effect on your readers. This article explores all the little places on a business's website where they can tweak the wording to enhance customer experience and encourage conversion. The article then explores why these simple tweaks matter.

Content type: Blog Post

Keywords: website copywriting, content marketing,

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7 Overlooked Safety Hazards in an Office Setting

Office settings seem like one of the safest places to work, but there are unknown hazards lurking that require due attention. Ergonomics, blood-borne pathogens and electrical safety are among some of the top office concerns. But what else can employers identify as potential office hazards so they can take preventative measures? I will write a blog post of 500-750 words outlining the potential dangers for your company's website.

Content type: Blog Post

Keywords: OSHA,workplace safety

Links:

4 Ways to Build Your Brand with Your Copy

Most people think about colors, logos and graphics when they think of branding. But this article would cover the essential elements of copy that help with brand building: brand lexicon, tone, conversation with a specific audience, and emotion.

Content type: Blog Post

Keywords: content marketing,email marketing,copywriting

Links:

3 Smartest Content Marketing Strategies for Startups

Startups can use free marketing platforms to their advantage during their beginning stages. This blog would cover the three most lucrative content marketing strategies for startups: video (content reused for blog posts, Snapchat, InstaStories, etc), email marketing (newsletter, funnel, etc), and Facebook groups (value-filled posts everyday, content that engages).

Content type: Blog Post

Keywords: content marketing,branding,startup

Links:

3 Tools for Writers That Slash Wasted Time

Since your company is all about saving time, a blog post about tools for writers would be relevant. Tools that save time: Blank Slate (limit distractions), Grammarly (limit painstaking editing), Evernote (note organization). Could of course include Sorc'D as well.

Content type: Blog Post

Keywords: content marketing,freelance writing,information overload

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3 Risk You Take By Not Using a Medication Management System

In order to promote your own medication management system, it's effective to hit the pain points of those businesses that aren't using it. The three risks I would focus on for this article are time, money and safety.

Content type: Blog Post

Keywords: medication management,SaaS

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What 5 Everyday Tasks Look Like with Psychosis

Using input from people with psychosis, this article would explore what regular everyday activities look like to people with psychosis, from getting ready in the morning, to driving a car, to going to work. I am in several mental health groups with people that are likely willing to share. This article would be shareable and the purpose would be to help spread awareness/reduce stigma.

Content type: Blog Post

Keywords: mental health,mental health awareness

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3 Ways to Increase Employee Advocacy on Social Media

Bring your brand in front of more people with employee advocacy on social media. 1) Run a social campaign, give your employees a hashtag, and encourage them to get involved too. 2) Use images of real employees in real-life situations at the office. Tag them and ask a question to build engagement. 3) Give employees a 10 minute "social media" break where they're allowed to post about the company (so they don't have to sneak a peek at their Facebook browser when they're not supposed to).

Content type: Blog Post

Keywords: employee advocacy,social media marketing

Links:

5 Things Your Child Should See You Doing Every Day

Preschool-age children are sponges. Whatever their parents do at home and demonstrate to them become their "norm." So, what things might a parent want to demonstrate as the norm every day? 1) exercise 2) giving back/helping 3) finding others' strong points (vs. pointing out their faults) 4) being productive (vs. TV and phone time). 5) reading. My own two children have always known that this is just the way we do things around here, so they never have to build these habits from scratch.

Content type: Blog Post

Keywords: toddler,preschool

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3 Signs an Employee is About to Make the Leap to Self-Employment

As a person that quit corporate myself, I can tell you first-hand what signs to look for in a person that might be about to quit: They mention a side business they're working on (which lights them up when talking about it), they use all their work breaks for this gig, their performance on the job is the minimum required. I could go on, if requested!

Content type: Blog Post

Keywords: millennial job search,job search

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3 Ingredients That Ease Post-Workout Muscle Aches

Research shows tart cherries, ginger and water help prevent post-workout muscle soreness. This article would explore those three ingredients, why they help, and when the optimal time is to consume them. Then, at the end of the article, I'd explain how to add those into the diet (smoothies, etc).

Content type: Blog Post

Keywords: superfoods,post workout muscle soreness,health and fitness,healthy nutrition

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How to Promote Your Blog Every Time You Hit Publish {with checklist}

This blog post would explore all the various ways to market each blog post a person publishes, from Pinterest (get the description right, add to group boards), to Facebook groups that allow you to promote blog posts, to link parties. Everyone wants to get the most reach out of every blog post possible, and this article would help them do that.

Content type: Blog Post

Keywords: blog promotion,blog marketing

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5 Ways to Maximize Time in the Gym

As a certified personal trainer and exercise instructor myself, I know how to maximize my workout time. In this 500-750-word article, I would explore 5 ways to get the most out of a half-hour to hour in the gym. 1. Combine cardio and strength training with circuits 2. Perform compound moves 3. Minimize rest time 4. Use heavy weights (make sure nothing feels "easy") 5. Hire a trainer to maximize time and effort and minimize learning curve, which in turn promotes your service

Content type: Blog Post

Keywords: fitness,cardio,strength training,personal training

Links:

6 Exciting Learning Experiences to Finish out Summer

In this article, I'd explore six different "learning experiences" that feel more like fun than educational experiences to a small child. 1. Raise a caterpillar. 2. Witness the Perseid meteor shower. 3. Go forest bathing. 4. Set up a reading fort 5. Start a nature journal. 6. Go geocaching. Then, I'd explain how to modify these for small children in some really fun, creative ways.

Content type: Blog Post

Keywords: child development,education

Links:

What happens to your body during a 30-minute cat nap

This 500-word blog article would explore the physical and psychological benefits of a cat nap during a work shift. A short nap causes lower-wave cycles which boosts brain power, increases alertness, and improves mood. The purpose of the article would be to show employers how good naps are for their employees' productivity and thereby pique interest in the Sleepbox.

Content type: Blog Post

Links:

How to Get the Most Out of Your Small-Group Training Sessions

This article would offer tips for how to get the most out of on-demand training services (pointing them to Splitfit, of course). Some of the main points would be to make sure you're on time and ready to go, connect with the other members, notify your trainer of any special considerations, speak up, and try to concentrate on your own progress rather than your neighbor's. The purpose of this 500-word article would be to nudge people toward Splitfit as the answer.

Content type: Blog Post

Links:

How to Incite Change After an Employee Resource Group Event

The best type of speaking events are the ones that incite the audience to achieve a certain objective rather than go back to work feeling like nothing ever changes. Whether the speaking engagement is about safety or goal-setting, you want your employees to make real progress after the event. This 500-word article would explore several strategies to incite change including assigning reasonable action steps, recognizing small wins, appealing to your audiences' values and building in accountability

Content type: Blog Post

Links:

Hydration Blog Posts

I have a few ideas for 800-word blog posts that I think would fit well on your blog 1. Hydration in the winter: 3 facts to consider 2. How much water to drink before, during, and after your workout 3. 5 ways to beat post-workout soreness Each post would, of course, point readers back toward electrolytes and Liquid IV.

Content type: Blog Post

Keywords: electrolyte balance,proper hydration during exercise

Links:

How to Use the Psychology of Motivation to Your Advantage During Your Workout

The science behind motivation tells us a lot about how to get things done and make strides toward self-improvement. We can apply the techniques to health and fitness to move closer to our goals and essentially, get the most out of the Ladder program. Having an online coach is certainly motivating, but learning how to harness your own inner motivation is crucial when they're not physically in the gym with you.

Content type: Blog Post

Keywords: fitness,motivation

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