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nDash Writer Profile for Deb Schmidt

Deb Schmidt

Headline

Freelance Copywriter / Marketing Communications Consultant

About Me

I am a Marketing Consultant, Creative Director, Brand Guru and Senior Copywriter who has been working (playing, actually) with ideas, strategies and words for 20+ years and still love doing it. Lucky me. So, what's my personal elevator speech these days? Here goes: Creative with wit :) Strategic, integrated thinker. Corporate marketing and ad agency experience. Created billion dollar brands and start-up personalities. Heavy b-2-b background with high tech emphasis but just as facile in other industries. That's the short end of it. The meat of the story is that I have been fortunate enough to work in Fortune 500 companies to communicate and take a product or service to a global marketplace. And I have jumped into the ad agency side of things to create work that relates to customers and makes them want a product or service more than anything else they could ever imagine. I encourage big sky thinking to let a product or service expand and breathe. That means solving marketing challenges from a helicopter view all the way down to the tactical level. For some, I simply write or provide creative direction. For others, I create marketing campaigns, branding guidelines, marketing plans, you name it. If it relates to marketing, telling great brand stories and promoting a product or service, count me in.https://brandstory.online


Industries I Write About

Information Technology & Services

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Hospitality

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Leisure & Travel

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Food & Beverages

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Marketing & Advertising

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Financial Services

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Executive Office

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Computer Software

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Online Publishing

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Real Estate

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Writing & Editing

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Apparel & Fashion

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Luxury Goods & Jewelry

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Telecommunications

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My Writing Samples

Crunch Your Way Through San Diego One Fish Taco at a Time

Client: Marriott You could cast a global net and not come up with better fish tacos than the ones in San Diego. So close to Mexico and the Pacific, it’s a no brainer. Flaky fried fish in a corn tortilla with shredded cabbage, pico de gallo, lime and crema. How often can you hold joy in the palm of your hand?

http://traveler.marriott.com/san-diego/crunch-your-way-through-san-diego-one-fish-taco-at-a-time/

If the Chicago Cubs Can Build a Diehard Brand, So Can You

Client: Full Surge Marketing Talk about building a loyal brand. Despite the Chicago Cubs' legendary lackluster performance, the ball club consistently fills seats every summer and creates diehard fans for life. In fact, their famous home, Wrigley Field, has never had a problem filling the stands; it's the only park in major league baseball whose attendance doesn't correlate with performance numbers.

http://www.fullsurge.com/blog/if-the-chicago-cubs-can-build-a-diehard-brand-so-can-you

Marketing Technology Decisions in a Data-Driven World

Client: Teradata The technology and organizational structure behind successful digital marketing

https://static1.squarespace.com/static/5b21899cc258b4a1d28bedcf/t/5b2a5be41ae6cfec30c4c069/1529502703617/Teradata+Marketing_Technology-Decisions_in_a_Data_Driven_World-ilovepdf-compressed+%281%29.pdf

Deliverability: Getting to Your Customer's Inbox

Client: Teradata EMAIL RULE #1 If it doesn't make it to the inbox, it's a wasted effort. How do you avoid the digital black hole? With tested best practices that deliver messages. And results. "More than 20% of opt-in messages didn’t make it to the inbox; most of those didn’t even make it into spam folders."*

https://static1.squarespace.com/static/5b21899cc258b4a1d28bedcf/t/5b47d5ba8a922d70e69c4984/1531434437857/Email_Marketing_Fundamentals_Teradata_Best_Practices_Guide.pdf

Preventure's Custom Wellness Community Boosts Employee Health and Business Success

Client: Salesforce.com Keep your employees connected at work, like they are everywhere else. Your employees are incredibly mobile and social. They are highly connected in their lives outside of the office, and they come to work expecting the same connected experience.

https://static1.squarespace.com/static/5b21899cc258b4a1d28bedcf/t/5b3fdcc103ce6429506f4d43/1530911940300/Salesforce+Preventure_casestudy_v2.pdf

RoomKey PMS White Paper: The Impact of a PMS in the Guest Life Cycle

Today it’s critical to manage every stage of the hotel guest experience—from travel plans and hotel arrival to check out and any post-stay activities. Customer care starts long before guests step into the lobby. With increased touch points comes valuable potential for improved communication that can capitalize on more than just room revenue. A PMS is an indispensable technology tool for all aspects of the hotel business—improved operations, smarter marketing and sales initiatives as well as bett

https://static1.squarespace.com/static/5b21899cc258b4a1d28bedcf/t/5b2410ce758d466c26e01269/1529090256959/RoomKey+white+paper_+guest+lifecycle+series_stages+1-3.pdf

What is Influencer Marketing? eBook

In the simplest of terms, Influencer Marketing is using the clout of a popular figure or leader—usually someone with a significant social media following—to get the word out about your company or product. Influencer marketing is similar to word-of-mouth advertising, but it’s not exactly the same thing. When your company depends on word-of-mouth marketing, it’s depending on current customers being so thrilled with your product that they are going to naturally want to tell all their friends and fa

https://static1.squarespace.com/static/5b21899cc258b4a1d28bedcf/t/5b6dec1e4d7a9c10e51cf743/1533930530228/What+is+Influencer+Marketing+ebook.pdf

Year-End 2016: How Major Cable Networks’ Contract Negotiations Could Impact the Way TV Channels Are Packaged

2016 saw a new wave of contract expirations (and cable network contract negotiations). As it turns out, 2016 was the year of the Fox Cable expiration. The success of AMC’s The Walking Dead is very much alive and well in 2017. Fans of this series may remember a time, however, when it seemed as though a stake would be driven through their hearts, as one of the biggest television providers in the country threatened to pull the plug on all things AMC-branded. In 2012, a major contract dispute occurred between AMC and Dish Network. Overnight, Dish replaced AMC, WE TV, and IFC with networks many subscribers hadn’t even heard of. In the midst of a major contract dispute, AMC leveraged its networks’ popularity to appeal to the masses (all 14 million of them) and garner a favorable position which eventually led to successful negotiations between the network and affiliate

http://www.videa.tv/2017/01/year-end-2016-major-cable-networks-contract-negotiations-impact-way-tv-channels-packaged/

How to Create a Successful Influencer Marketing Campaign

Consumers are wary of paid ads, and either ignore them or don’t trust them. But they do pay attention to recommendations from friends, family, and influencers. The influence of the influencer is increasing. A study conducted by Twitter and Annalect, an analytics firm, found that nearly half of the people surveyed depend on recommendations from influencers before they make a purchase.

https://izea.com/2017/01/06/how-to-create-a-successful-influencer-marketing-campaign/

Doctors Are People Too eBook

What can social media do for your dental or physician practice? Social media is the best way to tell your story. It speaks for you when you can't be there in person. Social media opens a window into your practice so that people can view you and your team and see what an amazing job you do for your patients. Social media does what no other medium can do: bring your practice to life in the minds of potential patients. This window gives people a view they cannot see just driving past your office or

https://static1.squarespace.com/static/5b21899cc258b4a1d28bedcf/t/5b241b47758d46a581fd2ea2/1529092963707/Doctors%2Bare%2Bpeople%2Btoo.%2Bebook.pdf

Gap Analysis for Individual Training in the Call Center

Today’s call centers are on the front lines of most customer communications. Agents are called upon to not only manage direct interactions but perform at levels that engender customer loyalty for the long-term. That’s a heavy load but certainly one that skilled agents and center managers can manage. Quality assurance is the key dynamic and can be left to subjective interpretation without benefit of more analytic tools. Fortunately, agent scorecards can reveal strengths and weaknesses as a baseli

https://static1.squarespace.com/static/5b21899cc258b4a1d28bedcf/t/5b2ab9870e2e72b969ddb273/1529526665031/Scorebuddy+Gap+Analysis+for+Individual+Training+in+the+Call+Center+eBook.pdf

The Top 5 Trends in Digital Transformation in 2018

Most companies today will tell you that it’s no longer “business as usual” in any area of the enterprise. The only constant is change and digital disruption is the norm. But it’s no wonder when you think about the benefits of digital transformation. Companies implementing smart digital transformation strategies generate better gross margins and realize more earnings and net income than companies that are slower to adopt. According to Harvard Business School, leading companies in digital transfor

https://www.loomsystems.com/blog/top-digital-transformation-trends-in-2018

What You Should Know About the Teacher Next Door First Time Home Buyer Program

Being a teacher is one of the hardest jobs out there and those who choose this career path know the ups and downs of working in education. Some also know the frustrations of not being able to afford a home, especially in certain areas of the U.S. where housing costs continue to rise.

https://www.flcoldwellbanker.com/blog/what-you-should-know-about-the-teacher-next-door-first-time-home-buyer-program/

Experience

Principal

https://www.brandstory.online . You have seven seconds. Make them count.In seven seconds, you can stir your coffee. Send a text. Or hashtag a tweet. Not much time. Especially when you consider that it's also all the time you have to catch the attention of prospective customers. Sound daunting? It can be. Unless you have killer communications that not only attract but encourage lookers to engage. Easier said than done, you say. Not entirely. First you have to get brutally crisp about w

Company: Story.

I worked there from 1/2014 until now

Content I Write

Ideas and Pitches I Wrote

Artificial Intelligence: The Secret to Better Content in 2019

AI is the new tool to supercharge content and marketers should get ready now to launch in 2019.

Content type: Blog Post

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Who's Winning the Content Race-Trump or Clinton?

How do the Trump and Clinton campaigns differ in their content strategies? Who's winning? How can you tell?

Content type: Blog Post

Keywords: Trump, Clinton, political, marketing, social media, content strategies

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Getting Sales and Marketing to Play Well in the Content Sandbox

Improve your company's content initiatives by improving the interaction between Sales and Marketing

Content type: Blog Post

Keywords: content marketing, sales, marketing, content creators, content strategy

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Who's Winning the Content Race-Trump or Clinton?

How do the Trump and Clinton campaigns differ in their content strategies? Who's winning? How can you tell? Keywords:Trump , Clinton , political , marketing , social media , Word Count 500 Pitched To Information Technology & Services

Content type: Blog Post

Keywords: Trump, Clinton, political, marketing, social media, content strategies

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Facebook promo bots just got friendlier to marketers

Marketers just got a little boost from Facebook by increasing the window of time they can communicate with customers as follow up to brand messaging.

Content type: Blog Post

Keywords: Facebook, promo bots, brand messaging, social media, Facebook Messenger, Messenger

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5 Things Your 2017 Content Marketing Plan Needs

The content marketing landscape continues to evolve. Make sure your marketing budget includes these 5 content initiatives.

Content type: Blog Post

Keywords: content marketing, 2017, content marketing plan, content marketing strategy, content marketing budget, budget, marketing plan, marketing

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Mobile is the new darling for Black Friday retailers

Billions in consumer dollars are on the line over the Thanksgiving holiday weekend and mobile is the way to get your share and then some.

Content type: Blog Post

Keywords: Black Friday, mobile, mobile marketing, Black Friday 2016, holiday shopping

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Hello, Chatbot

Chatbots have to be charming and conversational in order to build customer trust and loyalty. Is technology there yet?

Content type: Blog Post

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The biggest social media irony of the 2016 presidential campaign

Hillary Clinton leads in the email marketing game of the 2016 election. How ironic is that?

Content type: Blog Post

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5 good reasons for testing your email campaigns

It's widely understood that an email marketing campaign that uses best practices will always outperform a campaign that doesn’t. However, the process shouldn’t end with design. It's critical to test your campaign components to determine which ones pull the best results for you. It may seem like unnecessary work at first, but you might be surprised at how a few tweaks can make the difference between a satisfactory campaign and one that really performs. Let's talk about 5 reasons why.

Content type: Blog Post

Keywords: email, email campaign, email testing, email test, marketing, marketing campaign

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5 good reasons for testing your email campaigns

It's widely understood that an email marketing campaign that uses best practices will always outperform a campaign that doesn’t. However, the process shouldn’t end with design. It's critical to test your campaign components to determine which ones pull the best results for you. It may seem like unnecessary work at first, but you might be surprised at how a few tweaks can make the difference between a satisfactory campaign and one that really performs. Let's talk about 5 reasons why.

Content type: Blog Post

Keywords: email , email campaign , email testing , email test , marketing

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Facebook promo bots just got friendlier to marketers

Marketers just got a little boost from Facebook by increasing the window of time they can communicate with customers as follow up to brand messaging.

Content type: Blog Post

Keywords: Facebook , promo bots , brand messaging , social media , Facebook Messenger

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5 Things Your 2017 Content Marketing Plan Needs

The content marketing landscape continues to evolve. Make sure your marketing budget includes these 5 content initiatives.

Content type: Blog Post

Keywords: content marketing , 2017 , content marketing plan , content marketing strategy , content marketing budget

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Getting Sales and Marketing to Play Well in the Content Sandbox

Improve your company's content initiatives by improving the interaction between Sales and Marketing

Content type: Blog Post

Keywords: content marketing , sales , marketing , content creators , content strategy

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Holiday Content Strategies to Celebrate

Using influencers for holiday marketing is just one novel way to get outside the content box

Content type: Blog Post

Keywords: Influencers, brand content, holiday content, holiday marketing, content strategies

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Hello and thanks!

Thank you for adding me to your Favorite Writers list. I would love to be able to collaborate with you on content of all types and will pitch you some ideas soon. I have several years of experience in corporate and ad agency work and can provide planning and execution of brand materials in addition to whitepapers, blogs, articles, etc. Thanks again and I'll be in touch again soon.

Content type: Blog Post

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Holiday Content Strategies to Celebrate

Using influencers for holiday marketing is just one novel way to get outside the content box

Content type: Blog Post

Keywords: Influencers , brand content , holiday content , holiday marketing , content strategies

Links:

Holiday Content Strategies to Celebrate

Using influencers for holiday marketing is just one novel way to get outside the content box

Content type: Blog Post

Keywords: Influencers , brand content , holiday content , holiday marketing , content strategies

Links:

Holiday Content Strategies to Celebrate

Using influencers for holiday marketing is just one novel way to get outside the content box

Content type: Blog Post

Keywords: Influencers , brand content , holiday content , holiday marketing , content strategies

Links:

Holiday Content Strategies to Celebrate

Using influencers for holiday marketing is just one novel way to get outside the content box

Content type: Blog Post

Keywords: Influencers , brand content , holiday content , holiday marketing , content strategies

Links:

Holiday Content Strategies to Celebrate

Using influencers for holiday marketing is just one novel way to get outside the content box

Content type: Blog Post

Keywords: Influencers , brand content , holiday content , holiday marketing , content strategies

Links:

5 Things Your 2017 Content Marketing Plan Needs

The content marketing landscape continues to evolve. Make sure your marketing budget includes these 5 content initiatives.

Content type: Blog Post

Keywords: content marketing , 2017 , content marketing plan , content marketing strategy , content marketing budget

Links:

5 Things Your 2017 Content Marketing Plan Needs

The content marketing landscape continues to evolve. Make sure your marketing budget includes these 5 content initiatives.

Content type: Blog Post

Keywords: content marketing , 2017 , content marketing plan , content marketing strategy , content marketing budget

Links:

5 Things Your 2017 Content Marketing Plan Needs

The content marketing landscape continues to evolve. Make sure your marketing budget includes these 5 content initiatives.

Content type: Blog Post

Links:

5 Things Your 2017 Content Marketing Plan Needs

The content marketing landscape continues to evolve. Make sure your marketing budget includes these 5 content initiatives.

Content type: Blog Post

Keywords: content marketing , 2017 , content marketing plan , content marketing strategy , content marketing budget

Links:

5 Things Your 2017 Content Marketing Plan Needs

The content marketing landscape continues to evolve. Make sure your marketing budget includes these 5 content initiatives.

Content type: Blog Post

Keywords: content marketing , 2017 , content marketing plan , content marketing strategy , content marketing budget

Links:

5 Things Your 2017 Content Marketing Plan Needs

The content marketing landscape continues to evolve. Make sure your marketing budget includes these 5 content initiatives.

Content type: Blog Post

Keywords: content marketing , 2017 , content marketing plan , content marketing strategy , content marketing budget

Links:

Getting Sales and Marketing to Play Well in the Content Sandbox

Improve your company's content initiatives by improving the interaction between Sales and Marketing

Content type: Blog Post

Keywords: content marketing , sales , marketing , content creators , content strategy

Links:

The design principle for high-performing email campaigns for your clients

A simple tactic such as using an inverted pyramid design principle can produce great results. A few strategically placed elements can generate more sales and click throughs.

Content type: Blog Post

Keywords: email, email campaign, click through, marketing, marketing campaign, email design

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Thank you

Thanks for the invitation to pitch. I'll work on some relevant ideas and get back to you soon.

Content type: Blog Post

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The Art of Storytelling: Content Marketing In an Age of Distractions

We're all bombarded with messages all day, every day. How can you craft your content to cut through the noise and make sense for your audience?

Content type: Blog Post

Keywords: content, content marketing, storytelling, brand, age of distraction, distraction

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Should You Switch Your Content Marketing to Video Only?

Everybody knows that video is critical to any content strategy, but should you make the move to video only?

Content type: Article

Keywords: content , content marketing , video, storytelling , brand , video marketing

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Should You Switch Your Content Marketing to Video Only?

Everybody knows that video is critical to any content strategy, but should you make the move to video only?

Content type: Article

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Should You Switch Your Content Marketing to Video Only?

Everybody knows that video is critical to any content strategy, but should you make the move to video only?

Content type: Article

Keywords: content , content marketing , video , storytelling , brand ,

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6 Lessons to Learn from Customized Marketing

Yes, brands do care about their customers and every once in awhile they show it through customized marketing. But is it a win-win for everyone?

Content type: Article

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How Airbnb Generated Their Audience from Unlikely Places

Airbnb, the phenom of the hospitality industry, garnered its audience from unlikely sources. What's their secret?

Content type: Article

Keywords: Airbnb, hospitality, content, target audience, brand, content, marketing

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How Airbnb Generated Their Audience from Unlikely Places

Airbnb, the phenom of the hospitality industry, garnered its audience from unlikely sources. What's their secret?

Content type: Article

Keywords: Airbnb , hospitality , content , target audience , brand, marketing

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The Art of Storytelling Infographics

Infographics are everywhere but do we pay attention to them? There's an art to creating infographics that engage readers while doing their job of sharing information.

Content type: Blog Post

Keywords: infographics, content marketing, marketing, brand, brand storytelling

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Why You Should Stop Focusing on Viral Content

Go viral was the content marketing mantra for quite awhile. Why it's now ok to calm down and stop worrying about it.

Content type: Blog Post

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Eyes on the Prize: Measuring ROI in Content Marketing

Developing content strategies and executing flawlessly are critical to content marketing but let's not take our eyes off the real objective: improving ROI. But how do you measure such an intangible?

Content type: Whitepaper

Keywords: ROI, content marketing, content marketing plan, content marketing strategy, content marketing budget, budget, marketing plan, marketing

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Landing Page Tips to Increase Lead Conversions

What's the big secret in increasing lead conversions? Look to your landing pages and apply these savvy tips.

Content type: Blog Post

Keywords: content marketing, content, web, landing page, lead conversion

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5 Reasons to Consider Adding a Podcast to Your Content-Marketing strategy

How often do you think about introducing a podcast into your content marketing strategy? You should and here are 5 reasons why.

Content type: Blog Post

Keywords: content, content marketing, content strategy, podcast

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How telecom companies can institute customer-centric marketing strategies that also drive ROI

Our high-impact processes for becoming more customer-centric and creating innovative strategies will be valuable only if we can effectively deliver on these profitably. Marketing return on investment (ROI) techniques allow us to understand the profitability dynamics across a broad range of strategies relevant to the telecom and its customers.

Content type: Whitepaper

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How telecom companies can institute customer-centric marketing strategies that also drive ROI

Our high-impact processes for becoming more customer-centric and creating innovative strategies will be valuable only if we can effectively deliver on these profitably. Marketing return on investment (ROI) techniques allow us to understand the profitability dynamics across a broad range of strategies relevant to the telecom and its customers.

Content type: Whitepaper

Links:

Targeting Millennials in a Changing Television Landscape: How Do You Get Their Attention?

Understanding millennials, their relationship with television, and how to reach them

Content type: Blog Post

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Targeting Millennials in a Changing Television Landscape: How Do You Get Their Attention?

Targeting Millennials in a Changing Television Landscape: How Do You Get Their Attention?

Content type: Blog Post

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Year-End 2016: How Major Cable Networks' Contract Negotiations Could Impact how TV Channels are Packaged

Huge negotiations are under way with major networks like Fox right now, which may take a toll on consumers' bills in just a few short weeks.

Content type: Blog Post

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Year-End 2016: How Major Cable Networks' Contract Negotiations Could Impact how TV Channels are Packaged

Huge negotiations are under way with major networks like Fox right now, which may take a toll on consumers' bills in just a few short weeks.

Content type: Blog Post

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Pairing Your Advertising with a Premium Network: Do Pricey Networks Yield Better ROI?

When it comes to network advertising, should you go big or go home?

Content type: Blog Post

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How to optimize content for the rise in "near me" searches

"Near me" searches are on the rise and savvy marketers are capitalizing on them

Content type: Blog Post

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Now that VINE has died on the vine, what happens to influencers

The demise of Twitter's VINE leaves marketers up in the air. What to do if influencer marketing is part of your strategy.

Content type: Blog Post

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Should gamification be part of your content strategy?

Get out of your content marketing comfort zone and get your game on

Content type: Blog Post

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5 brands that are ahead of the VR game

Virtual reality is becoming more widely accepted in content marketing. Here are 5 brands that are killing it.

Content type: Blog Post

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5 brands that are ahead of the AR game

Augmented reality is becoming more widely accepted in content marketing. Here are 5 brands that are killing it.

Content type: Blog Post

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Alphabet Leading Telecom Charge into Cuba

Google's parent company, Alphabet, has signed a deal with the Cuban government. What will it mean for Cuban residents?

Content type: Blog Post

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The Telecom Industry is hoping for relief from the Trump Administration

The telecommunications industry is embracing the idea of a Trump administration. President-elect Donald Trump’s promises to reduce corporate taxes and to eliminate regulations have been welcomed by executives from an industry facing intense oversight.

Content type: Blog Post

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Strategy and data vs. instinct and insight: finding the right balance to contribute to marketing KPIs.

Strategy and data vs. instinct and insight: combining a fundamental understanding of your market with hard information to contribute to marketing KPIs.

Content type: Blog Post

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What is the measure of your brand?

Measuring the value of your brand, an engaged audience vs. a mass audience.

Content type: Blog Post

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How Telecos can grow from marketing in emerging markets

Emerging markets are new sources of growth for telecommunications companies

Content type: Blog Post

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How Telecos can grow from marketing in emerging markets

Emerging markets are new sources of growth for telecommunications companies

Content type: Blog Post

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Rent to Own: Advantages for Sellers and Buyers in a Soft Housing Market

There are significant advantages for buyers and sellers when renting to own. We'll explain the what and why.

Content type: Blog Post

Keywords: rent-to-own, real estate, real estate market

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Does a Rent-to-Own Option Have Tax Advantages for Buyers and Sellers?

Both buyers and sellers can benefit from tax breaks in a rent-to-own arrangement.

Content type: Blog Post

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Navigating a rent-to-own contract

Tips on what to look for when reviewing and signing a rent-to-own contract

Content type: Blog Post

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Going Green: Eco-Friendly Home Improvements

Improvements and upgrades to make a home more eco-friendly

Content type: Blog Post

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Pairing Your Advertising with a Premium Network: Do Pricey Networks Yield Better ROI?

When it comes to network advertising, should you go big or go home?

Content type: Blog Post

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Year-End 2016: How Major Cable Networks' Contract Negotiations Could Impact how TV Channels are Packaged

Huge negotiations are under way with major networks like Fox right now, which may take a toll on consumers' bills in just a few short weeks.

Content type: Blog Post

Links:

Trying to capture millennials is a mercurial task at the very least

Millennials have their definite ideas about live TV viewing but when you factor in what stage they're in in their personal lives, securing their interest gets even more challenging.

Content type: Blog Post

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Super Bowl spots don't really increase sales but advertisers are OK with it

Some TV commercials may initiate product sales but most advertisers aren't really concerned with moving the sales needle. Something else is going on with these spots that makes brands shell out mega bucks each year.

Content type: Blog Post

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Super Bowl Ads--Who's out, who's back and who's new?

Which brands are sitting out the game this year? Which ones are returning and who are the rookies to Super Bowl spots in 2017.

Content type: Blog Post

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Which brands took home the trophies for best Super Bowl LI spots?

Who were the obvious winners of Super Bowl LI advertisers?

Content type: Blog Post

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The impact of cord-nevers on the media industry

By the year 2025, 50 percent of adults under 32 won't pay for traditional cable subscriptions. Who are these cord-nevers and how will their behavior affect broadcast media.

Content type: Whitepaper

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Multi-platform tools could be the answer to viewer monetization

As live TV viewer rates drop, networks are exploring new measurement platforms to give Nielsen a run for their money

Content type: Blog Post

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Case Studies

Case studies of Videa customers who have realized success through their use of Videa solution. Would feature previous pain points and their resolution and success after relationship with Videa.

Content type: Whitepaper

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10 Reasons to add Influencer Marketing to your 2017 Plans

Influencer marketing is growing in effectiveness. Why does it work and why should you incorporate it into your 2017 marketing plans?

Content type: Blog Post

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The Power of Micro Influencers

Why micro influencers are a great choice for engaging audiences and maximizing conversions

Content type: Blog Post

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Guide to Influencer Marketing on Instagram

Why influencers matter and how to get started on Instagram

Content type: Whitepaper

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Guide to Influencer Marketing on YouTube

Why influencers matter and how to get started on YouTube

Content type: Whitepaper

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Millennials Targeting Rent to Own Opportunities

Why are millennials seeking the rent to own option instead of taking out a mortgage?

Content type: Blog Post

Keywords: millennials, rent-to-own, real estate

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Construction technology innovations for 2017

A collection of innovative technology initiatives for the construction industry in 2017.

Content type: Blog Post

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Construction industry trends for 2017

What's in store for the construction industry in 2017

Content type: Blog Post

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How to Work with a Design-Build Team

How to choose and work with a design-build team for expert, integrated project success.

Content type: Blog Post

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Essential Advice on Sustainable Building

What elements are important to build for sustainability

Content type: Blog Post

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Essential Advice on Sustainable Building

What elements are important to build for sustainability

Content type: Blog Post

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Big Data in the Cloud: Is Your Team Ready?

Does your IT team have the chops to manage the big data push in the cloud? This blog will address what it will take to get ahead of the curve.

Content type: Blog Post

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Top Sustainable Buildings in 2017

Which commercial buildings rate high for sustainability in 2017

Content type: Blog Post

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Top 10 Green Building Products in 2017

What are the top 10 building products available for use in commercial construction

Content type: Blog Post

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Checklist for Designing a Sustainable Office

Go green with your office by following some easy steps

Content type: Blog Post

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5 Ways to Build a Customer-Centric Business

Forget being product and sales oriented. The most progressive organizations embrace customer centricity to outpace the others.

Content type: Blog Post

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The Best Customer Experiences Combine Automation and the Human Touch

It takes both automation and human interaction to produce the best customer experiences for your business.

Content type: Blog Post

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Construction industry trends for 2017

What's in store for the construction industry in 2017

Content type: Blog Post

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How to Measure Your Company's Customer Experience

This blog will address the three elements used to measure a consumer-centric customer experience.

Content type: Blog Post

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The Challenges of Implementing Design-Build in New York

Design-build has inherent efficiency and value but it meets with challenges in large projects in New York which are typically awarded to low bidders. With substantial projects on the horizon, how can design-build relationships be given preference for overall delivery of savings and value?

Content type: Blog Post

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How marketing can actually work WITH sales to drive better leads

It's a beautiful thing when marketing and sales play well together. This blog will provide some tips on making that happen.

Content type: Blog Post

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How to Work with a Design-Build Team

How to choose and work with a design-build team for expert, integrated project success.

Content type: Blog Post

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Top 5 Digital Trends for Financial Services for 2019

Mobile banking, mobile apps and mobile pay are just the beginning. This blog will address the top 5 digital trends for the financial industry in 2019.

Content type: Blog Post

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Smart Job Search Strategies for Older Professionals

Can you get a job today if you're not a Millennial? Older workers don't have a positive outlook on their job search but there are some smart strategies that will help position them for success.

Content type: Blog Post

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Is maple the new fall flavor darling?

Move over, pumpkin, there's a new flavor profile in town. Maple is flooding the food market, especially in beverages. This blog will take a look at maple's new profile.

Content type: Blog Post

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5 Digital Marketing Elements to Build into Your 2018 Plan

This blog will address 5 emerging trends that savvy marketers are incorporating into their 2018 planning.

Content type: Blog Post

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Historic tax credits benefit architects, engineers and construction firms

Tax credits are available to architecture, engineering, and construction firms for building at historic properties. What are these credits for these professionals and what advantages exist for developers and owners who undertake.

Content type: Blog Post

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The Top 10 Cities for Manufacturing Jobs

What are the top 10 cities for manufacturing jobs? Many are in the Midwest and we'll name them with some highlights for each.

Content type: Blog Post

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Fact Checking President Trump's New Job Claims

Job growth is positive in 2017 but exactly how much of it is due to President Trump's initiatives? Let's sort out the facts and show which companies are growing and how much of that growth is due to the president.

Content type: Blog Post

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Wall Street Journal Taps a Midwest College for Best in Career Prep

The Wall Street Journal has named Kettering College in Flint, MI, as the best in career preparation. How is the ranking determined and what does the school do to stand out in getting students ready for their chosen careers?

Content type: Blog Post

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The Importance of Employer Branding

Why it's critical for companies to invest in branding in order to attract and retain the best candidates. What are employer brand objectives? What are some of the initiatives that successful employer brands implement? Let's take a good look at this emerging strategy for savvy employers

Content type: Whitepaper

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How to Use Social Media in Your Job Search

Social media isn't just for games and catching up on friend posts. Take advantage of what it has to offer and put it to work for your job search.

Content type: Blog Post

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How to Use Social Media in Your Job Search

Social media isn't just for games and catching up on friend posts. Take advantage of what it has to offer and put it to work for your job search.

Content type: Blog Post

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The Internet of Things and Machine Learning

Machine learning will be critical for automation and intelligence as The Internet of Things grows and evolves. This blog will address this criticality.

Content type: Blog Post

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The Role of Machine Learning in the Job Hiring Process

Looking for a job has radically changed in the digital age. So how do job seekers and HR managers find each other for a perfect match? Enter Machine Learning.

Content type: Blog Post

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Machine Learning and Artificial Intelligence at Work in the Banking Industry

Suggest a series of 9 data sheets to explain how machine learning and artificial intelligence work in all the industries you serve: banking, communications, media and entertainment, healthcare providers, education, manufacturing and natural resources, insurance, retail & wholesale trade, transportation, energy and utilities

Content type: Article

Links:

Overview Brochure

Suggest an overview brochure of your business that speaks to your products and solutions; the target audiences that would benefit from them; and the industries you serve.

Content type: Article

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Using Machine Learning and Artificial Intelligence in the Sales Organization

Suggest a data sheet to address how machine learning and artificial intelligence can work for a company's sales organization.

Content type: Article

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What is Employer Branding?

Employer branding may be an unknown to many businesses but it's critical that they understand how important it is to be able to attract and hire the best candidates. An overview of employer branding can start the dialogue.

Content type: Blog Post

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Are Midwestern Corporate CEOs Too Nice for Their Own Good?

Typical midwestern values of being nice, loyal and humble may have outlived their usefulness. What does it take to be a CEO in an economy that values innovation and disruption?

Content type: Blog Post

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5 Reasons Why Influencer Marketing Will Own 2017

What trends are emerging in influencer marketing for 2017? This blog will address 5 of them with highlights.

Content type: Blog Post

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Machine Learning as a Competitive Advantage

This white paper would explore the reasons why executives should integrate machine learning into their businesses--how it can provide competitive advantages through fresh insights and how organizations will need to adapt.

Content type: Whitepaper

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The Internet of Things and Machine Learning

Machine learning will be critical for automation and intelligence as The Internet of Things grows and evolves. This blog will address this criticality.

Content type: Blog Post

Links:

TBD

I think it would be good to start with a brief definition of shovel-ready and why states are embracing the concept. Then I think it makes sense to drill down into benefits for builders, developers and owners. And, finally, add any New York related content for particular relevance. How does that sound?

Content type: Blog Post

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Using Employee Advocacy to Boost Hiring

Using an employee advocacy initiative will help employer branding, employee engagement and social media recruiting. All this supports the overall objective of boosting hiring objectives.

Content type: Blog Post

Links:

What is Employer Branding?

Employer branding may be an unknown to many businesses but it's critical that they understand how important it is to be able to attract and hire the best candidates. An overview of employer branding can start the dialogue.

Content type: Blog Post

Links:

Smart Job Search Strategies for Older Professionals

Can you get a job today if you're not a Millennial? Older workers don't have a positive outlook on their job search but there are some smart strategies that will help position them for success.

Content type: Blog Post

Links:

How to Use Social Media in Your Job Search

Social media isn't just for games and catching up on friend posts. Take advantage of what it has to offer and put it to work for your job search.

Content type: Blog Post

Links:

Create Your Job Search Plan for 2017

A job search shouldn't be just a hit-or-miss proposition. Candidates need to develop a realistic plan and then work it to achieve success.

Content type: Blog Post

Links:

The Importance of Employer Branding

Why it's critical for companies to invest in branding in order to attract and retain the best candidates. What are employer brand objectives? What are some of the initiatives that successful employer brands implement? Let's take a good look at this emerging strategy for savvy employers

Content type: Whitepaper

Links:

Machine Learning as a Competitive Advantage

This white paper would explore the reasons why executives should integrate machine learning into their businesses--how it can provide competitive advantages through fresh insights and how organizations will need to adapt.

Content type: Whitepaper

Keywords: 2000-2500

Links:

Basic costs associated with design-build construction projects

I would start with brief descriptions of design-build and design-bid-build to show the differentiation in the two approaches. Then I think it makes sense to lead into why design-build is attractive, especially to those who have strict budget parameters, because of its cost effectiveness. Then some cost guidelines as they relate to typical VIP-related work such as mixed-use, commercial and industrial, manufacturing builds.

Content type: Blog Post

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eFileCabinet: A Closer Look at the Benefits - Assignment Rejected

Hi Deb,Yes, I just spoke to the client. Please repitch an assignment for $60 and we'll get that paid. The assignment was cancelled on the client's side, so please do not worry about writing it.My apologies for the lack of communication on the client's side.Thank you Stephanie

Content type: Blog Post

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Landing Page Tips to Increase Lead Conversions

What's the big secret in increasing lead conversions? Look to your landing pages and apply these savvy tips.

Content type: Blog Post

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Boost Your Influencer Marketing ROI in 2017

Measuring the effectiveness of influencer marketing can be a challenge at best. This blog will address the metrics that marketers can apply to measure ROI effectiveness this year.

Content type: Blog Post

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The best time of year to start design-build projects

Based on upstate NY environment, what is the best time of year to begin design-build commercial projects? Winter has a lot of benefits because it allows adequate time for planning, design, permits, budget approvals, etc. before breaking ground in the Spring.

Content type: Blog Post

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Actionable Tips to Get More Leads from Your Inbound Marketing

A few simple tweaks to your inbound strategy will generate more leads. Learn how to do it now.

Content type: Blog Post

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Centralized Marketing Data: Streamlining Marketing ROI by Simplifying Data-Driven Marketing

Marketing is no longer a cost center; it's a growth engine. It's time to work smarter by centralizing marketing data for simplicity and more accurate insight.

Content type: Blog Post

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5 Ways to Build a Customer-Centric Business

Forget being product and sales oriented. The most progressive organizations embrace customer centricity to outpace the others.

Content type: Blog Post

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Creating the Charm of a Cottage Garden

An e-book to be made available to your customers talking about how charming cottage gardens are. The e-book would include sections such as the balance of perennials and annuals, choosing the right location, picking the right blooms, etc. Details on specific flowers and plants will add even more substance to the piece.

Content type: Whitepaper

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Creating the Charm of a Cottage Garden

A blog post addressing ow charming cottage gardens are. This would include information such as the balance of perennials and annuals, choosing the right location, picking the right blooms, etc.

Content type: Blog Post

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Checklist for Designing Healthy, Comfortable Buildings

Certain elements are necessary to take into consideration when designing and constructing buildings that promote comfort and functionality

Content type: Blog Post

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5 Web Design Trends for the Second Half of 2017

What trends and style are on point for website design for the balance of 2017? The blog will cover 5 popular design elements that indicate that a website is current and ready for business.

Content type: Blog Post

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How to Protect Your Brand from Fake News and Alternative Facts

In these days of self publishing and grassroots journalism, almost every brand is vulnerable to compromise. What do you do if you fall victim to fake news and alternative facts.

Content type: Blog Post

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Best Practices for Your 2017 Inbound Marketing Plan

Even when you have your content strategy and plan in place, there are always things you can do to optimize it. This blog will take a look at what you can do to boost your inbound efforts.

Content type: Blog Post

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Title TBD

Project initiation fee to cover communications, research and initial writing. Phase 1 completed.

Content type: Whitepaper

Links:

Do You Have the Technology Chops for Effective Influencer Marketing?

Technology certainly isn't slowing down and it's having a big impact on influencer marketing. What will brands need to compete in this new world?

Content type: Blog Post

Links:

Influencer Marketing Guide to Snapchat E-Book

Snapchat is the perfect platform for influencer marketing not only for its word-of-mouth applicability but also because of its creativity and sense of immediacy. Brands can engage with powerful influencers who have the persona and the social media smarts to take their businesses to entirely new levels. Companies like Coca-Cola, General Electric and Red Bull have found success with Snapchat influencers by following some fundamental principles. This e-book covers the basics and innovative ideas.

Content type: Whitepaper

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Influencer Marketing Guide to YouTube E-Book

Influencer marketing began with popular bloggers several years ago and has now spread into other channels such as YouTube largely because of its diverse creator base, visual appeal and ability to connect instantly with readers. This e-book will cover the fundamentals of influencer marketing and the practical applications for success on YouTube.

Content type: Whitepaper

Links:

Influencer Marketing Guide to Instagram

Influencer marketing began with popular bloggers several years ago and has not spread into other channels such as Instagram and YouTube, largely because of their visual appeal and ability to connect instantly with readers. Brands work with Instagram influencers to promote their businesses, launch new products, share corporate culture, establish their brand stories and more. This e-book will cover the basics and why Instagram is a great influencer channel

Content type: Whitepaper

Links:

Influencer Marketing Guide to Twitter E-Book

Social media platforms are perfect vehicles for influencer marketing because of its instant and shareable nature. Twitter, in particular, can be very effective due to its real-time conversation capabilities as well as its vast user base. This e-book will cover the basics as well as innovative ideas related directly to Twitter influencer marketing.

Content type: Whitepaper

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10 Reasons to Add Influencer Marketing to Your 2017 Strategy

It’s definitely an influencer economy. Consumers are now in charge of the store, the buyer’s journey and all communication preferences. This blog will cover 10 reasons why influencer marketing is so vital to content marketing strategies this year.

Content type: Blog Post

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The State of Influencer Marketing in 2017

This blog will address the state of influencer marketing this year including trends, social media, usage and spending.

Content type: Blog Post

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How to Measure Your Company's Customer Experience

This blog will address the three elements used to measure a consumer-centric customer experience.

Content type: Blog Post

Links:

Traditional Website Design vs. Growth Driven Design

This blog will address the pros and cons of both traditional and growth driven website design.

Content type: Blog Post

Links:

Not Your Father's Website Design

This blog will address growth-driven website design and how savvy marketers are implementing it to get to profitability faster and with more frequency.

Content type: Blog Post

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Are You Keeping Pace with the Evolution of Inbound Marketing?

Inbound marketing is barely recognizable from its inception ten years ago. Is you business keeping up with the changes and what should you do if you're not there yet.

Content type: Blog Post

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Building Condition Surveys

"Building Condition Surveys": what are they, how to design-builders use them, why they are important, what do you they look at, how long do they take, how do they benefit the building owner, etc?

Content type: Blog Post

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The Top 10 Cities for New College Grads

Where should new college grads look for the most career opportunities in 2017? Most of the cities in the top 10 are in the Midwest. We'll list them and provide the highlights for each.

Content type: Blog Post

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Creating a Personalized Smart Home

What does it take to create a smart home today? How do you get started? What technologies are available? How will a smart home make your life better? This e-book addresses the benefits of living in a smart home and what elements will make it work for your particular needs.

Content type: Whitepaper

Links:

How to Flip a House e-book

Flipping a house--is it a nightmare or a dream route to big bucks? This e-book will address the world of flipping, how to know a good deal, how to make money, etc.

Content type: Whitepaper

Links:

Is Your Marketing Infrastructure Ready for Automation?

Just plugging in a marketing automation platform is not an automatic guarantee to success. This blog will address ways to get your business ready for automation prime time.

Content type: Blog Post

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Using Employee Advocacy to Boost Hiring

Using an employee advocacy initiative will help employer branding, employee engagement and social media recruiting. All this supports the overall objective of boosting hiring objectives.

Content type: Blog Post

Links:

5 Inbound Marketing Stats That May Surprise You

At the halfway point of 2017, is your inbound marketing as sophisticated as you want it to be or what you think it is? These top 5 stats may surprise you.

Content type: Blog Post

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E-Signatures Make Sales Teams More Productive

E-Signatures not only make sales teams more productive, but there is less risk in each transaction.

Content type: Blog Post

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Account Based Marketing: Leaping over the Lead-Centric Hurdles

What happens when a lead generation strategy hits a wall in the enterprise? Switch to Account Based Marketing for a new view of "a lead."

Content type: Blog Post

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Top Engineering Trends for Buildings in 2017

What engineering initiatives are trending for the construction industry in 2017? Some of the top include: Internet of Things used for modeling and on-site sensors; more business intelligence and cloud-based systems are being used to provide real-time access to project info; Virtual Reality and Augmented Reality use increases due to ability to detect on-site problems and unexpected expenses; 3D printing used in Building Information Modeling (BIM); sustainable, green building; mobile accessibility

Content type: Blog Post

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Traditional Website Design vs. Growth Driven Design

This blog will address the pros and cons of both traditional and growth driven website design.

Content type: Blog Post

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Laser Scanning in Engineering

Laser Scanning in Engineering: what is it, how is it used, why is it important, what benefits does it create for the engineer and developer?

Content type: Blog Post

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Why You Need An Inbound Marketing Strategy

Most businesses understand the need for inbound marketing today, but many don't establish a strategy before launching into content creation. This blog will address some of the reasons why an inbound marketing strategy is critical to success of the initiative as well as the overall business

Content type: Blog Post

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5 Reasons You Need A Lead Nurturing Strategy

Customer conversion doesn't happen overnight. Learning what potential buyers are interested in and then working to solve pain points and create relationships takes serious effort. This blog will address the reasons you need a solid lead nurturing strategy in place.

Content type: Blog Post

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5 Reasons Why Content Marketing Fails

What can be so hard about content marketing--you write a bunch of stuff, put it online and wait for the sales to roll in, right? Not so fast. There are 5 major reasons why content marketing can fail and this blog will address them.

Content type: Blog Post

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How to Hire for a Remote Work Force

Hiring and managing remote employees takes some special perspectives. This blog will provide tips on what to do to make a virtual relationship work.

Content type: Blog Post

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The Importance of Writing that Informs Your Audience

Part of the beauty of inbound content is that it's meaningful and relevant for your audience. This blog will address the importance of telling your brand story and sharing valuable information that will move customers to purchase.

Content type: Blog Post

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How To Measure Marketing Success for Industrial Companies

Analytics today let marketers measure practically everything they do, however there are a few elements that should be included to measure success. This blog will address those elements with an eye toward industrial companies.

Content type: Blog Post

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How to Find Great Blog Post Ideas For Your Industrial Company

Developing blog content can be time consuming and it's easy to run out of ideas, however there are some tips to help you generate b2b blog ideas specific to the industrial market. This blog will talk about b2b blogs and how to come up with new topics.

Content type: Blog Post

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Is Inbound Marketing a Load of BS for Industrial Companies

It's pretty safe to say that inbound marketing is a surefire strategy in b2c industries, but what about b2b industries, especially industrial companies? This blog will address the importance of inbound marketing and how industrial businesses can benefit from it.

Content type: Blog Post

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4D and 5D Printing

4D and 5D printing: what it is, where the industry is heading, and the impact it could have on architecture, engineering, and construction.

Content type: Blog Post

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How to Implement Quality Assurance into Call Center Programs

This blog will address implementing QA into new Call Center programs through client requirements, proper training of related personnel, QA audit tools, trend reporting and monitoring for improvement.

Content type: Blog Post

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15 Tips to Take Your Call Center Quality Assurance Game to the Next Level

This blog will address some tested ideas to improve QA in the Call Center. Tips include: standardize data, sharing evaluation criteria with agents, self-assessment by agents, customer feedback, dedicated team or person for quality, etc.

Content type: Blog Post

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Quality Assurance Playbook for Call Center Managers

This white paper will address the guidelines that Call Center Managers need to manage to for successful QA performance. Will include best practices for monitoring/feedback, benchmarking against other call centers, employee improvement, etc.

Content type: Whitepaper

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Top 5 Best Practices for Call Center Quality Assurance

This blog will feature the top 5 best practices to ensure Call Center success: establish QA leader; call monitoring and performance checks; customer feedback; training & live coaching; incentive structure

Content type: Blog Post

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How to Optimize Your Call Center QA Team

Getting a QA team in place in your Call Center is a great start but how do you maximize that investment? Evaluation programs, training, monitoring calls and watching trends are great starters. This blog will address them and how they can optimize your QA team for success.

Content type: Blog Post

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5 Can't-Miss Tips to Boost Call Center Quality Assurance

This blog will cover 5 tips to take QA to a higher level in your Call Center: coaching with data results; creating a habit of regular feedback; transitioning data into results; identifying metrics; and engaging employees in QA initiatives.

Content type: Blog Post

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Why Amenity Spaces Are Critical for Employee Retention

Employers are asking more and more of employees in order to stay ahead so they are realizing the value of integrating amenity spaces to avoid employee burnout and encourage retention.

Content type: Blog Post

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How to Take the Perfect Nap

This blog will talk about the things to do in order to get the full benefit from your napping. Some include: What's the best time to nap? Are there foods to avoid prior to napping? And how long should you nap?

Content type: Blog Post

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The Art of Storytelling Infographics

Infographics are everywhere but do we pay attention to them? There's an art to creating infographics that engage readers while doing their job of sharing information.

Content type: Blog Post

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How to Measure Your Company's Customer Experience

This blog will address the three elements used to measure a consumer-centric customer experience.

Content type: Blog Post

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How to Audit Your Inbound Marketing Strategy

An inbound marketing strategy isn't a set-it-and-forget-it proposition. Learn how to audit an inbound marketing strategy for effectiveness.

Content type: Blog Post

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What Millennials Expect from Businesses

What do Millennials expect from digital businesses? Hint: they want convenience and communication--and they want it now. Becoming digitally fluid will put you ahead of the rest.

Content type: Blog Post

Links:

Quality Assessment Framework Campaign Blog Series

A series of 4 blogs to cover: 1.) Overview of 3 types of Quality Assessment: Strategic, Tactical and Operational; 2.) Addresses Operational assessment; 3.) Addresses Tactical assessment; 4.) Addresses Strategic assessment

Content type: Blog Post

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Do You Have the Technology Chops for Effective Influencer Marketing?

Technology certainly isn't slowing down and it's having a big impact on influencer marketing. What will brands need to compete in this new world?

Content type: Blog Post

Links:

Small Scale, Large Impact: Inbound Marketing for Small Marketing Teams

Inbound marketing can be time consuming and sap the resources of even the largest marketing teams. This blog will give ideas on how to scale smaller but still have effective inbound results.

Content type: Blog Post

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Yes!

Hi there! Nice to hear from you! I'd love to help with some pitch ideas. Just give me a little bit to put some thoughts together. Sorry for sending in this format but there doesn't seem to be a way to send a message from a request. Thanks.

Content type: Blog Post

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Clash Detection Title TBD

This blog will explain clash detection and its importance in engineering and construction and how technology has improved the method as well as saved time at the construction site.

Content type: Blog Post

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How to set SMART marketing goals that work for small teams

Marketing goals and objectives have to be especially focused for small teams. Make sure that you have a plan that includes SMART guidelines: Specific, Measurable, Achievable, Relevant, Time-Oriented

Content type: Blog Post

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How much is it costing business owners who double as marketers?

When business owners have to fill in for marketers, there are always unnecessary costs involved. Owners usually don't have the marketing experience to be effective resulting in unnecessary expenses and ineffective programs. Plus, working on marketing takes them away from oversight of the company as a whole which could result in unexpected costs.

Content type: Blog Post

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Not Your Father's Website Design

This blog will address growth-driven website design and how savvy marketers are implementing it to get to profitability faster and with more frequency.

Content type: Blog Post

Links:

Hi Howard

Thanks for reaching out. I'll put some thought to this and get back to you with some ideas. Sorry for this format but it wouldn't let me just send you a note (:

Content type: Blog Post

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5 common functional food ingredients consumers want

Nutrition is medicine for many consumers interested in health benefits and vitality. What are the 5 most popular food ingredients that they look for in their nutrition choices?

Content type: Blog Post

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Cementing the Role of Quality Monitoring in Your Call Center

This blog will address building on the QA investment in a Call Center through reinforcing its purpose. Will talk about quality monitoring processes and choices.

Content type: Blog Post

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Pumpkin, Pumpkin Everywhere

It's the season where pumpkin can be found in everything from marshmallow to lattes. Some applications are better than others. This blog will touch on some surprising yet delicious pumpkin touches.

Content type: Blog Post

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Top 5 Fall Cocktails

Autumn is here and it's time to change up cocktail hour. Top 5 favorites will add sparkle to parties and warmth to dining at home.

Content type: Blog Post

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5 Cuisine Tech Trends to Close Out 2017

What are five cuisine tech trends that will be important as 2017 comes to a close and 2018 launches. This blog will list and define them.

Content type: Blog Post

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What happens when your agents design the Quality Assessment framework?

Because call center agents are immersed in the daily operations, they understand better than most what it takes to integrate and manage quality in the center. Given this unique perspective, they can create evaluation programs and methodologies better than those who have limited or no experience in the area. This blog will touch on highlights of the results of their involvement in the QA framework.

Content type: Blog Post

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5 Rules to Capture Your Brand Voice in Digital Copy

A company's voice can be communicated effectively online through 5 very effective ways. This blog will address them and provide highlights.

Content type: Blog Post

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3 Ways That Copy Can Lift E-Commerce Conversion Rates

E-Commerce isn't only about optimization and functionality. Copy is still king. This blog will address how copy can help increase conversions.

Content type: Blog Post

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How does call center agent self-awareness drive improved NPS?

Empowering call center employees to take ownership of their own performance tends to boost morale and reduce staff churn, but most importantly it outlines the root causes of poor service. When agents are aware of their performance, it gives them the opportunity to course correct and drive better NPS.

Content type: Blog Post

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Telcos lose when relying on retail sales only

Telco companies need to stop focusing on selling devices and accessories and start focusing on delivering the connected digital experiences that customers now demand. Customers want full digital experiences, not just products and savvy telcos will deliver.

Content type: Blog Post

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Hello, I'm your empathetic advisor

Financial institutions must re-think customer centers and workforces of the future to deliver digital relationship centers. At the heart of that new customer experience will be empathetic advisors focused on delighting customers for long term loyalty.

Content type: Blog Post

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Maximize your call center for omni channel engagement

Call center infrastructure and process updates are critical in creating onmi channel customer experiences. Break down enterprise silos and empower agents to deliver consistent experiences at every touchpoint and across all channels throughout the customer journey. Agents are more engaged, customers are happier and service is nimble enough to quickly adapt to change.

Content type: Blog Post

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Super Bowl Ads--Who's out, who's back and who's new?

Which brands are sitting out the game this year? Which ones are returning and who are the rookies to Super Bowl spots in 2019.

Content type: Blog Post

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Will call centers fall under marketing umbrella anytime soon?

There's a line of thought that call centers will fall under the province of marketing within the enterprise very soon. All customer facing initiatives have marketing applicability and capturing data is just one plan. Managing the overall brand is paramount and the call center is a key component of that configuration.

Content type: Blog Post

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Data Monetization in the Call Center

You're sitting on mountains of data in your call center. How do you determine the value of what you have and how can you monetize it? Turn raw data into actionable insights.

Content type: Blog Post

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5 Ways to Check Out a Digital Agency Before Hiring Them

Prospective clients want to know who you are before they commit and put their business in your hands. They could call you for references before they sign on the dotted line but there are 5 unobtrusive ways to learn why they should hire you.

Content type: Blog Post

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What are the Metrics That Really Matter?

When it comes to inbound marketing, there are many things to measure. But if you have to pick the top 5, what would they be? This blog will address those 5 important metrics.

Content type: Blog Post

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Don't Ignore Your Bounce Rate

Probably the unsung hero of inbound marketing, the bounce rate just doesn't get any respect. This blog will address what a bounce rate is and why it shouldn't be ignored when it comes to metrics.

Content type: Blog Post

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Trust Issues: Is Influencer Marketing Fabulous or Fake?

Influencer marketing is on the rise, no question. But is it all real? Do influencers really get behind what they tout or do they just know a good thing when they see it?

Content type: Blog Post

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5 Reasons Why Influencer Marketing Will Own 2017

What trends are emerging in influencer marketing for 2017? This blog will address 5 of them with highlights.

Content type: Blog Post

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How to Make Your Logs Tell the Story of Your Business

What can an executive determine about a business by reviewing logs? This blog will address how a C-level perspective can provide invaluable management direction based on insights and analytics gleaned from logs.

Content type: Blog Post

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5 Digital Marketing Mistakes You Could Be Making

There are some pretty common mistakes that brands make in their digital marketing but may not be aware of. This blog will address 5 of them which could be hindering marketing momentum.

Content type: Blog Post

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How to Make Your Logs Tell the Story of Your Business

What can an executive determine about a business by reviewing logs? This blog will address how a C-level perspective can provide invaluable management direction based on insights and analytics gleaned from logs.

Content type: Blog Post

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Don't Leave Leads on the Table: Why Tracking Metrics and Channels Matters

Manufacturing marketing is b2b, yes, but with special parameters including an audience that may be considered a harder sell. Why it's important to find out what they're viewing and why switching up channels may be the smartest thing to do.

Content type: Blog Post

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Blog series on the Top Four Groups of B2B Brand Advocacy

Recommend a series of 4 blogs addressing the top groups of B2B brand advocacy: clients and prospects; employees; industry experts and social influencers; business partners. Each type will be explored with accompanying ways to engage and benefits realized.

Content type: Blog Post

Links:

The Top 4 B2B Brand Advocacy Groups

Recommend a thought leadership white paper addressing the top groups of B2B brand advocacy: clients and prospects; employees; industry experts and social influencers; business partners. Each type will be explored with accompanying ways to engage and benefits realized as well as a brief overview of advocacy.

Content type: Whitepaper

Links:

Website content

Website content based on client provided outline and brief. $150 per web page.

Content type: Whitepaper

Links:

A Quick Look at Video Marketing for 2018

Video marketing is set to be huge in 2018. Why is the timing so good? Why are customers embracing it? This blog will provide a situation analysis of video marketing for B2B companies and why they should get more serious about it.

Content type: Blog Post

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Video: The Real Workhorse in Your Marketing Stable

Video really pulls its weight when it comes to delivering results. SEO. Mobile. Social media. Conversions. It does it all. So why aren't you using it more? This blog will highlight some of the main benefits of using video in your marketing campaigns.

Content type: Blog Post

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The Good, Bad and the Ugly of Fast-Tracking Commercial Project Construction

We are thinking pros and cons of fast-tracking construction for commercial projects. Maybe 3 pros and 3 cons?

Content type: Blog Post

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Why you should use Pinterest for pre-holiday marketing this year

67% of Pinners say Pinterest is important for holiday purchases. Pinners outspend the general public by 2x when it comes to holiday purchases, Pinterest is a real sugarplum for content marketers during this time of year. Holiday pinning begins in early autumn and builds to a full-blown frenzy by the time the winter holidays arrive. Adding content early in the fall timeframe will allow maximum exposure on Pinterest where 45% begin holiday planning.

Content type: Blog Post

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Black Friday and Cyber Monday Trends for 2017

Black Friday continues to be a day when we suspend our Thanksgiving weekend food comas for a few hours in order to grab great holiday shopping bargains. And since it’s getting even easier to shop at home or on the go—anywhere away from the malls—mobile has become the new Black Friday darling for shoppers intent on scoring great deals. Extend it to Cyber Monday and it's a retailer's dream.

Content type: Blog Post

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5 Digital Marketing Trends for the Holiday 2017 Season

What digital marketing trends are resonating with retailers prior to the 2017 holiday season? Let's talk about the top 5 that are savvy marketers are gearing up for now.

Content type: Blog Post

Links:

How Your Entire Sales Ecosystem Impacts the Success of a Sales Enablement Solution

Implementing a sales enablement solution means looking at an enterprise overview to determine where blocks and challenges are lurking. We provide some ideas of where clean up may be necessary for ultimate success.

Content type: Blog Post

Links:

Sales Enablement: What Happens When Sales and Marketing Are Aligned

The goal is the same: increase sales for the business. Yet, many times marketing and sales departments have a big disconnect when it comes to the strategy of getting there. Too often it’s easy to point fingers at the other group when leads are lost and sales figures aren’t met. This disjointed arrangement doesn’t have to continue and there are several benefits when marketing and sales enjoy a smooth alignment.

Content type: Blog Post

Links:

5 Sales Enablement Tactics That Savvy Marketers Know

Sales enablement should be a two-way street between Sales and Marketing. Savvy marketers know how to work their side of the street and support Sales in a mutually beneficial relationship.

Content type: Blog Post

Links:

The Top 5 Best Practices for B2B Sales Enablement

Increasing sales and improving conversion rates is top of mind for all B2B companies today. Let's talk about the top 5 best practices that the best businesses are implementing and working for their success.

Content type: Blog Post

Links:

What are KPIs and what do you do with them?

A definition of Key Performance Indicators, what they represent and what they mean for a business.

Content type: Blog Post

Links:

The Impact of AI Across the Enterprise: Customer Experiences

Suggest a blog series (3) on how AI and digital transformation will impact several areas across the enterprise: operations, customer experiences and business processes. This second blog will address customer experiences.

Content type: Blog Post

Links:

Build a campaign strategy that works for your small marketing team

Small teams have to make the most of the resources they have. Here are some tips on creating a campaign strategy that optimizes all resources including outsourcing.

Content type: Blog Post

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Which industry benchmarks you should use and where to find them

How do you know if your marketing has been successful? Here are some industry benchmarks for comparison as well as sources to locate them.

Content type: Blog Post

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Facebook promo bots just got friendlier to marketers

Marketers just got a little boost from Facebook by increasing the window of time they can communicate with customers as follow up to brand messaging.

Content type: Blog Post

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5 Things Your 2018 Content Marketing Plan Needs

The content marketing landscape continues to evolve. Make sure your marketing plan and budget include these 5 content initiatives.

Content type: Blog Post

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Mobile is the new darling for Black Friday and Cyber Monday retailers

Billions in consumer dollars are on the line over the Thanksgiving holiday weekend and mobile is the way to get your share and then some.

Content type: Blog Post

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Hello, Chatbot

Chatbots have to be charming and conversational in order to build customer trust and loyalty. Is technology there yet? Will customers engage?

Content type: Blog Post

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5 good reasons for testing your email campaigns

It's widely understood that an email marketing campaign that uses best practices will always outperform a campaign that doesn’t. However, the process shouldn’t end with design. It's critical to test your campaign components to determine which ones pull the best results for you. It may seem like unnecessary work at first, but you might be surprised at how a few tweaks can make the difference between a satisfactory campaign and one that really performs. Let's talk about 5 reasons why.

Content type: Blog Post

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Holiday Content Strategies to Celebrate

Using influencers for holiday marketing is just one novel way to get outside the content box. This blog will talk about other ways to make content and strategies sparkle for the holidays.

Content type: Blog Post

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The design principle for high-performing email campaigns for your clients

A simple tactic such as using an inverted pyramid design principle can produce great results. A few strategically placed elements can generate more sales and click throughs.

Content type: Blog Post

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The Art of Storytelling: Content Marketing In an Age of Distractions

We're all bombarded with messages all day, every day. How can you craft your content to cut through the noise and make sense for your audience?

Content type: Blog Post

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5 Lessons to Learn from Customized Marketing

Yes, brands do care about their customers and every once in awhile they show it through customized marketing. But is it a win-win for everyone?

Content type: Blog Post

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How Airbnb Generated Their Audience from Unlikely Places

Airbnb, the phenom of the hospitality industry, garnered its audience from unlikely sources. What's their secret?

Content type: Blog Post

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Eyes on the Prize: Measuring ROI in Content Marketing

Developing content strategies and executing flawlessly are critical to content marketing but let's not take our eyes off the real objective: improving ROI. But how do you measure such an intangible?

Content type: Blog Post

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Landing Page Tips to Increase Lead Conversions

What's the big secret in increasing lead conversions? Look to your landing pages and apply these savvy tips.

Content type: Blog Post

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5 Reasons to Consider Adding a Podcast to Your Content Marketing strategy

How often do you think about introducing a podcast into your content marketing strategy? You should and here are 5 reasons why.

Content type: Blog Post

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How telecom companies can institute customer-centric marketing strategies that also drive ROI

Our high-impact processes for becoming more customer-centric and creating innovative strategies will be valuable only if we can effectively deliver on these profitably. Marketing return on investment (ROI) techniques allow us to understand the profitability dynamics across a broad range of strategies relevant to the telecom and its customers.

Content type: Blog Post

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How telecom companies can institute customer-centric marketing strategies that also drive ROI

Our high-impact processes for becoming more customer-centric and creating innovative strategies will be valuable only if we can effectively deliver on these profitably. Marketing return on investment (ROI) techniques allow us to understand the profitability dynamics across a broad range of strategies relevant to the telecom and its customers.

Content type: Blog Post

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How to optimize content for the rise in "near me" searches

"Near me" searches are on the rise and savvy marketers are capitalizing on them.

Content type: Blog Post

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5 examples of influencer marketing that works

Influencer marketing can be an iffy proposition but these 5 brands are working it.

Content type: Blog Post

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Should gamification be part of your content strategy?

Get out of your content marketing comfort zone and get your game on.

Content type: Blog Post

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5 brands that are ahead of the VR game

Virtual reality is becoming more widely accepted in content marketing. Here are 5 brands that are killing it.

Content type: Blog Post

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How developments in the telecom industry change the way you should engage your audience

Disruption and telecommunications marketing: how developments to the industry change the way you should reach out to your audience.

Content type: Blog Post

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Strategy and data vs. instinct and insight: finding the right balance to contribute to marketing KPIs

Strategy and data vs. instinct and insight: combining a fundamental understanding of your market with hard information to contribute to marketing KPIs.

Content type: Blog Post

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What is the measure of your brand?

Measuring the value of your brand, an engaged audience vs. a mass audience.

Content type: Blog Post

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Top five steps to building a compelling brand narrative

Build your brand by letting customers and prospects know who you really are and why they should engage with you.

Content type: Blog Post

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Millennials Targeting Rent to Own Opportunities

Why are millennials seeking the rent to own option instead of taking out a mortgage?

Content type: Blog Post

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Does a Rent-to-Own Option Have Tax Advantages for Buyers and Sellers?

Both buyers and sellers can benefit from tax breaks in a rent-to-own arrangement.

Content type: Blog Post

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Going Green: Eco-Friendly Home Improvements

Improvements and upgrades to make a home more eco-friendly

Content type: Blog Post

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The Power of Micro Influencers

Why micro influencers are a great choice for engaging audiences and maximizing conversions.

Content type: Blog Post

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Guide to Influencer Marketing on Instagram

Why influencers matter and how to get started on Instagram.

Content type: Whitepaper

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Guide to Influencer Marketing on YouTube

Why influencers matter and how to get started on YouTube

Content type: Blog Post

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The Importance of Employer Branding

Why it's critical for companies to invest in branding in order to attract and retain the best candidates. What are employer brand objectives? What are some of the initiatives that successful employer brands implement? Let's take a good look at this emerging strategy for savvy employer

Content type: Blog Post

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Create Your Job Search Plan for 2018

A job search shouldn't be just a hit-or-miss proposition. Candidates need to develop a realistic plan and then work it to achieve success.

Content type: Blog Post

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How to Use Social Media in Your Job Search

Social media isn't just for games and catching up on friend posts. Take advantage of what it has to offer and put it to work for your job search.

Content type: Blog Post

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Smart Job Search Strategies for Older Professionals

Can you get a job today if you're not a Millennial? Older workers don't have a positive outlook on their job search but there are some smart strategies that will help position them for success.

Content type: Blog Post

Links:

What is Employer Branding?

Employer branding may be an unknown to many businesses but it's critical that they understand how important it is to be able to attract and hire the best candidates. An overview of employer branding can start the dialogue.

Content type: Blog Post

Links:

What is Employer Branding?

Employer branding may be an unknown to many businesses but it's critical that they understand how important it is to be able to attract and hire the best candidates. An overview of employer branding can start the dialogue.

Content type: Blog Post

Links:

Using Employee Advocacy to Boost Hiring

Using an employee advocacy initiative will help employer branding, employee engagement and social media recruiting. All this supports the overall objective of boosting hiring objectives.

Content type: Blog Post

Links:

Using Employee Advocacy to Boost Hiring

Using an employee advocacy initiative will help employer branding, employee engagement and social media recruiting. All this supports the overall objective of boosting hiring objective

Content type: Blog Post

Links:

The Role of Machine Learning in the Job Hiring Process

Looking for a job has radically changed in the digital age. So how do job seekers and HR managers find each other for a perfect match? Enter Machine Learning.

Content type: Blog Post

Links:

The Role of Machine Learning in the Job Hiring Process

Looking for a job has radically changed in the digital age. So how do job seekers and HR managers find each other for a perfect match? Enter Machine Learning.

Content type: Blog Post

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Machine Learning as a Competitive Advantage

This white paper would explore the reasons why executives should integrate machine learning into their businesses--how it can provide competitive advantages through fresh insights and how organizations will need to adapt.

Content type: Whitepaper

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What Millennials Expect from Businesses

What do Millennials expect from digital businesses? Hint: they want convenience and communication--and they want it now. Becoming digitally fluid will put you ahead of the rest.

Content type: Blog Post

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Marketing Automation: The Small Marketing Team's Secret Weapon

When you're short on people, turn to tools like marketing automation to make a big impact.

Content type: Blog Post

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Boost Your Influencer Marketing ROI in 2018

Measuring the effectiveness of influencer marketing can be a challenge at best. This blog will address the metrics that marketers can apply to measure ROI effectiveness this year.

Content type: Blog Post

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Trust Issues: Is Influencer Marketing Fake or Fabulous?

Influencer marketing is on the rise, no question. But is it all real? Do influencers really get behind what they tout or do they just know a good thing when they see it?

Content type: Blog Post

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5 Reasons Why Influencer Marketing Will Own 2018

What trends are emerging in influencer marketing for 2018? This blog will address 5 of them with highlights.

Content type: Blog Post

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Boost Your Influencer Marketing ROI in 2018

Measuringthe effectiveness of influencer marketing can be a challenge at best. This blog will address the metrics that marketers can apply to measure ROI effectiveness this year.

Content type: Blog Post

Keywords: 750

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Infrastructure Will Be Critical in the Internet of Things

Combine the increased connectivity and massive amount of data related to the Internet of Things and it's staggering. Where to store all this information? How will it be transmitted? Does everything just go to the cloud? And what about security? This blog will address these factors as the IoT takes hold.

Content type: Blog Post

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Building a Big Data Culture

Big data is here to stay and any business that wants to thrive will recognize that and run, not walk, to big data implementation. It is the new core of any business with plans to work smart. All the talk about data and analytics can sound like a big technology initiative, when, in reality, a data culture is not really about technology at all. It’s about incorporating a mindset for your enterprise that focuses on empowering employees to make smarter decisions to move the business forward.

Content type: Blog Post

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5 Web Design Trends to Kick Off 2018

What trends and style are on point for website design for the start of 2018? The blog will cover 5 popular design elements that indicate that a website is current and ready for business.

Content type: Blog Post

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Not Your Father's Website Design

This blog will address growth-driven website design and how savvy marketers are implementing it to get to profitability faster and with more frequency.

Content type: Blog Post

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How to Protect Your Brand from Fake News and Alternative Facts

In these days of self publishing and grassroots journalism, almost every brand is vulnerable to compromise. What do you do if you fall victim to fake news and alternative facts.

Content type: Blog Post

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Best Practices for Your 2018 Inbound Marketing Plan

Even when you have your content strategy and plan in place, there are always things you can do to optimize it. This blog will take a look at what you can do to boost your inbound efforts.

Content type: Blog Post

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Are You Keeping Pace with the Evolution of Inbound Marketing?

Inbound marketing is barely recognizable from its inception ten years ago. Is you business keeping up with the changes and what should you do if you're not there yet.

Content type: Blog Post

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Top 10 Tips for Smart Explainer Videos

This blog will address the top 10 things that make great explainer videos such as killer script, simplicity, music, etc.

Content type: Blog Post

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Marketing Automation: The Small Marketing Team's Secret Weapon

When you're short on people, turn to tools like marketing automation to make a big impact.

Content type: Blog Post

Links:

What are KPIs and what do you do with them?

A definition of Key Performance Indicators, what they represent and what they mean for a business.

Content type: Blog Post

Links:

Build a campaign strategy that works for your small marketing team

Small teams have to make the most of the resources they have. Here are some tips on creating a campaign strategy that optimizes all resources including outsourcing.

Content type: Blog Post

Links:

5 Ways to Check Out a Digital Agency Before Hiring Them

Prospective clients want to know who you are before they commit and put their business in your hands. They could call you for references before they sign on the dotted line but there are 5 unobtrusive ways to learn why they should hire you.

Content type: Blog Post

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Why You Should Introduce New Technology Into Your Digital Marketing

Obviously you need tech to do digital marketing but there are related aspects that improve when your technology is new: security, speed, perception, etc.

Content type: Blog Post

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A Quick Look at Video Marketing for 2018

Video marketing is set to be huge in 2018. Why is the timing so good? Why are customers embracing it? This blog will provide a situation analysis of video marketing for B2B companies and why they should get more serious about it.

Content type: Blog Post

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Video: The Real Workhorse in Your Marketing Stable

Video really pulls its weight when it comes to delivering results. SEO. Mobile. Social media. Conversions. It does it all. So why aren't you using it more? This blog will highlight some of the main benefits of using video in your marketing campaigns.

Content type: Blog Post

Links:

How Your Entire Sales Ecosystem Impacts the Success of a Sales Enablement Solution

Implementing a sales enablement solution means looking at an enterprise overview to determine where blocks and challenges are lurking. We provide some ideas of where clean up may be necessary for ultimate success.

Content type: Blog Post

Links:

Sales Enablement: What Happens When Sales and Marketing Are Aligned

The goal is the same: increase sales for the business. Yet, many times marketing and sales departments have a big disconnect when it comes to the strategy of getting there. Too often it’s easy to point fingers at the other group when leads are lost and sales figures aren’t met. This disjointed arrangement doesn’t have to continue and there are several benefits when marketing and sales enjoy a smooth alignment.

Content type: Blog Post

Links:

5 Sales Enablement Tactics That Savvy Marketers Know

Sales enablement should be a two-way street between Sales and Marketing. Savvy marketers know how to work their side of the street and support Sales in a mutually beneficial relationship.

Content type: Blog Post

Links:

The Top 5 Best Practices for B2B Sales Enablement

Increasing sales and improving conversion rates is top of mind for all B2B companies today. Let's talk about the top 5 best practices that the best businesses are implementing and working for their success.

Content type: Blog Post

Links:

How to Build a Digital Transformation Strategy

In order to take advantage of new technologies, companies must prepare a digital transformation strategy. Successfully connecting data, humans, technology, etc. will determine whether or not an enterprise will prosper. Building out a digital transformation strategy is the first step.

Content type: Blog Post

Links:

The Impact of AI Across the Enterprise: Operations

Suggest a blog series (3) on how AI and digital transformation will impact several areas across the enterprise: operations, customer experiences and business processes. This first blog will address operations. The series could also be compiled to create a white paper in the future.

Content type: Blog Post

Links:

The Impact of AI Across the Enterprise: Customer Experiences

Suggest a blog series (3) on how AI and digital transformation will impact several areas across the enterprise: operations, customer experiences and business processes. This second blog will address customer experiences.

Content type: Blog Post

Links:

The Impact of AI Across the Enterprise: Business Processes

Suggest a blog series (3) on how AI and digital transformation will impact several areas across the enterprise: operations, customer experiences and business processes. This third blog will address business processes.

Content type: Blog Post

Links:

Digital Transformation: The Impact of AI on the Financial Industry

Suggest a series of blogs on how AI and digital transformation will impact different industries: financial, retail, manufacturing, healthcare and media. Could be compiled into a white paper in the future. This first blog will address the financial industry.

Content type: Blog Post

Links:

Digital Transformation: The Impact of AI on the Retail Industry

Suggest a series of blogs on how AI and digital transformation will impact different industries: financial, retail, manufacturing, healthcare and media. Could be compiled into a white paper in the future. This second blog will address the retail industry.

Content type: Blog Post

Links:

Digital Transformation: The Impact of AI on the Manufacturing Industry

Suggest a series of blogs on how AI and digital transformation will impact different industries: financial, retail, manufacturing, healthcare and media. Could be compiled into a white paper in the future. This third blog will address the manufacturing industry.

Content type: Blog Post

Links:

Digital Transformation: The Impact of AI on the Healthcare Industry

Suggest a series of blogs on how AI and digital transformation will impact different industries: financial, retail, manufacturing, healthcare and media. Could be compiled into a white paper in the future. This fourth blog will address the healthcare industry.

Content type: Blog Post

Links:

Digital Transformation: The Impact of AI on the Media Industry

Suggest a series of blogs on how AI and digital transformation will impact different industries: financial, retail, manufacturing, healthcare and media. Could be compiled into a white paper in the future. This fifth blog will address the media industry.

Content type: Blog Post

Links:

Digital Transformation: The Impact of AI on the Financial Industry

Suggest a series of blogs on how AI and digital transformation will impact different industries: financial, retail, manufacturing, healthcare and media. Could be compiled into a white paper in the future. This first blog will address the financial industry.

Content type: Blog Post

Links:

Digital Transformation: The Impact of AI on the Retail Industry

Suggest a series of blogs on how AI and digital transformation will impact different industries: financial, retail, manufacturing, healthcare and media. Could be compiled into a white paper in the future. This second blog will address the retail industry.

Content type: Blog Post

Links:

How to Build a Digital Transformation Strategy

In order to take advantage of new technologies, companies must prepare a digital transformation strategy. Successfully connecting data, humans, technology, etc. will determine whether or not an enterprise will prosper. Building out a digital transformation strategy is the first step.

Content type: Blog Post

Links:

4 questions to ask before implementing AIOps

Before making the decision to purchase an AIOps solution, you should ask four important questions. This blog will address those questions.

Content type: Blog Post

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AI is steroids for your productivity

AI can boost productivity in the enterprise. This blog will speak about some possibilities.

Content type: Blog Post

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2016: A day in the life of the ITO Manager (before AI)

What impact will AI have in the every day life of ITO managers in the enterprise? This blog will address some of those factors.

Content type: Blog Post

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The Top 5 Trends for Digital Transformation in 2018

What will 2018 bring to the world of digital transformation. Let's discuss the top 5 trends that companies are implementing in order to disrupt and succeed.

Content type: Blog Post

Links:

The Top 5 Trends for Digital Transformation in 2018

What will 2018 bring to the world of digital transformation. Let's discuss the top 5 trends that companies are implementing in order to disrupt and succeed.

Content type: Blog Post

Links:

How AI saved my life. (OR Last night an AI saved my life)

Can AI perform heroics in the business? This blog will address some possibilities.

Content type: Blog Post

Links:

IT failure is a business issue - not only a tech issue

This blog will address how IT failure is not only a tech issue; that other areas of the business have impact for several reasons which will be addressed.

Content type: Blog Post

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There's No Remarkable Content Without A Remarkable Strategy

Content is just content if it's not backed up by a great inbound strategy. This blog will address some of the pitfalls when there's no strategy in place.

Content type: Blog Post

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5 Tips for Producing Killer B2B Videos

No more talking heads please. Let's put some life into B2B videos. This blog will offer 5 ways to create more engaging videos that communicate and engage creatively.

Content type: Blog Post

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5 Ways to Maximize Call Center Quality Assurance

Optimizing quality assurance takes 5 strategies: Make quality a focus; analytics; better agent feedback; calibration sessions; and auto scoring. This blog will address all five strategies.

Content type: Blog Post

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Top 10 Tips to Boost Call Quality Monitoring

This blog will explore the top 15 ideas to give a quality boost to call monitoring. Will include: feedback process, positivity, rewarding best practices, benchmarking, etc.

Content type: Blog Post

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Cementing the Role of Quality Monitoring in Your Call Center

This blog will address building on the QA investment in a Call Center through reinforcing its purpose. Will talk about quality monitoring processes and choices.

Content type: Blog Post

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The Right Way to Buy Marketing Technology

Distinguish among features, architectures, cost, and ecosystems to assess the best-fitting tools for your needs. Look at methods for selecting digital agencies and other consulting firms. Understand the major pros and cons of the key martech cloud/suite players.

Content type: Blog Post

Links:

Building a Data Culture

Big data is here to stay and any business that wants to thrive will recognize that and run, not walk, to big data implementation. It is the new core of any business with plans to work smart. All the talk about data and analytics can sound like a big technology initiative, when, in reality, a data culture is not really about technology at all. It’s about incorporating a mindset for your enterprise that focuses on empowering employees to make smarter decisions to move the business forward.

Content type: Blog Post

Links:

How to Improve Call Center Quality Assurance Through Analytics

Technology dramatically changed the Call Center and QA can benefit from it too. This blog will address: random sampling as just the beginning and the need to include analytics; agent desktop analytics; and reduction of repeat contacts.

Content type: Blog Post

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How to Make Customer Service Priority #1 in Your Call Center

This blog will feature ways that Call Centers can boost customer service levels for better quality assurance. Will include: setting clear goals, getting customer feedback, analyzing metrics, appropriate hiring, etc.

Content type: Blog Post

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Top 5 Best Practices for Call Center Quality Assurance

This blog will feature the top 5 best practices to ensure Call Center success: establish QA leader; call monitoring and performance checks; customer feedback; training & live coaching; incentive structure

Content type: Blog Post

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Quality Assurance Playbook for Call Center Managers

This blog will address the guidelines that Call Center Managers need to manage to for successful QA performance. Will include best practices for monitoring/feedback, benchmarking against other call centers, employee improvement, etc.

Content type: Blog Post

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10 Tips to Take Your Call Center Quality Assurance Game to the Next Level

This blog will address some tested ideas to improve QA in the Call Center. Tips include: standardize data, sharing evaluation criteria with agents, self-assessment by agents, customer feedback, dedicated team or person for quality, etc.

Content type: Blog Post

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How to Enhance Call Center Performance Using Predictive Analytics

This blog will address predictive analytics for improving the performance of a call center, including time series forecasting, effective teamwork on data cleaning and preparation, and modeling/analysis of time series.

Content type: Blog Post

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How Will AI Change Decision Making?

AI will impact not only industries but employee skills in demand. How will it change how we make business decisions?

Content type: Blog Post

Links:

What are the Metrics That Really Matter?

When it comes to inbound marketing, there are many things to measure. But if you have to pick the top 5, what would they be? This blog will address those 5 important metrics.

Content type: Blog Post

Links:

The State of Influencer Marketing in 2017

This blog will address the state of influencer marketing this year including trends, social media, usage and spending.

Content type: Blog Post

Links:

3 Ways That Copy Can Lift e-Commerce Conversion Rates

e-Commerce isn't only about optimization and functionality. Copy is still king. This blog will address how copy can help increase conversions.

Content type: Blog Post

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Should You Switch Your Content Marketing to Video Only?

Everybody knows that video is critical to any content strategy, but should you make the move to video only?

Content type: Blog Post

Links:

Super Bowl spots don't really increase sales but advertisers are OK with it

Some TV commercials may initiate product sales but most advertisers aren't really concerned with moving the sales needle. Something else is going on with these spots that makes brands shell out mega bucks each year.

Content type: Blog Post

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The Truth Behind the (Social Media) Mask

This blog post will incorporate Michael Caccavale's perspectives on how responsible companies need to be with social media and to what extent governing bodies need to hold themselves accountable.

Content type: Article

Links:

The Role of Machine Learning in the Job Hiring Process

Video blog script: Looking for a job has radically changed in the digital age. So how do job seekers and HR managers find each other for a perfect match? Enter Machine Learning.

Content type: Blog Post

Links:

Using Employee Advocacy to Boost Hiring

Video blog script: Using an employee advocacy initiative will help employer branding, employee engagement and social media recruiting. All this supports the overall objective of boosting hiring objectives.

Content type: Blog Post

Links:

What is Employer Branding?

Video blog script: Employer branding may be an unknown to many businesses but it's critical that they understand how important it is to be able to attract and hire the best candidates. An overview of employer branding can start the dialogue.

Content type: Blog Post

Links:

Smart Job Search Strategies for Older Professionals

Video blog script: Can you get a job today if you're not a Millennial? Older workers don't have a positive outlook on their job search but there are some smart strategies that will help position them for success.

Content type: Blog Post

Links:

The Importance of Employer Branding

Video blog script: Why it's critical for companies to invest in branding in order to attract and retain the best candidates. What are employer brand objectives? What are some of the initiatives that successful employer brands implement? Let's take a good look at this emerging strategy for savvy employer

Content type: Blog Post

Links:

Using Employee Advocacy to Boost Hiring

Video blog script: Using an employee advocacy initiative will help employer branding, employee engagement and social media recruiting. All this supports the overall objective of boosting hiring objectives.

Content type: Blog Post

Links:

Bridging the Gap Between New Grad Expectations and Hiring Realities

Video blog script: Sometimes the real world of employment varies quite a lot from what a new grad had thought it would be. How to make sure that companies take this into account to attract, retain and develop these employees.

Content type: Blog Post

Links:

Gender Diversity in the Workplace

Why gender diversity is critical to today's inclusive, innovative workp

Content type: Blog Post

Links:

Gender Diversity in the Workplace

Video Blog script: Why gender diversity is critical to today's inclusive, innovative workplaces.

Content type: Blog Post

Links:

The Role of Call Center QA in Improving NPS

QA is critical in customer engagement with the prime example being the call center. How can effective QA improve a company's NPS? This blog will address ways the call center can support a more effective NPS.

Content type: Blog Post

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Creating a Moonlight Garden

A blog for customers and online visitors that talks about the beauty of a moonlight garden. Practical tips about creating one would include selecting the right plants that show off by the light of the moon.

Content type: Blog Post

Links:

Why You Should Introduce New Technology Into Your Digital Marketing

Obviously you need tech to do digital marketing but there are related aspects that improve when your technology is new: security, speed, perception, etc.

Content type: Blog Post

Links:

Why Marketers Should Pay Attention to Blockchain

Blockchain may not be in your wheelhouse today but savvy marketers are putting it on their radar. It is the foundation of tomorrow's digital marketing and understanding it now will distinguish you tomorrow with clients and prospects.

Content type: Blog Post

Links:

Hello, Chatbot

Chatbots have to be charming and conversational in order to build customer trust and loyalty. Is technology there yet? Will customers engage?

Content type: Blog Post

Links:

How to Build a Digital Transformation Strategy

In order to take advantage of new technologies, companies must prepare a digital transformation strategy. Successfully connecting data, humans, technology, etc. will determine whether or not an enterprise will prosper. Building out a digital transformation strategy is the first step.

Content type: Blog Post

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Brilliant Blooms for the Holidays

Paperwhites and amaryllis are beautiful traditional blooms for the holiday season. But there are others to add to your interior holiday style this year.

Content type: Blog Post

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Perfect Plants for a New England Landscape

Add distinctive trees and plants to your landscape with beautiful varieties selected to thrive in New England.

Content type: Blog Post

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December Landscaping Tips

It may be a winter wonderland outside but there are still some things you should pay attention to to help your garden.

Content type: Blog Post

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Fabulous Fall Color for Your Landscape

Love the fall colors surrounding you but would love to have more next year? Here are some ideas on how to get it.

Content type: Blog Post

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Creating Energy and Movement in a Garden

Landscapes are living designs and can convey many moods and impressions. In some instances, showing movement can be accomplished with strategic placement of plants and other installations to create flow.

Content type: Blog Post

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How to Force Bulbs This Winter

Can't live without fresh blooms? You don't have to when you force bulbs this winter. This blog will address types of bulbs that work best, a planting how-to for success.

Content type: Blog Post

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Title TBD

Initiate white paper scope and outline for 6,000 white paper.

Content type: Whitepaper

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title TBD: Stage 1

Bigger than life white paper: Launch the project Based on $2,400 total project. Target completion date: 02/15/19

Content type: Whitepaper

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Hello, Chatbot

What impact will chatbots have on the call center? This blog will discuss some potential interactions between technology and humans when it comes to customer engagement.

Content type: Blog Post

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Building a Tighter Relationship Between CRM and the Call Center

This blog will talk about how CRM and the Call Center should align for more efficient customer engagement and retention.

Content type: Blog Post

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Top Employers Hiring Execs Over 50

Savvy enterprises know the value of seasoned executives. This blog will highlight a few companies that make it a policy to hire professionals over 50.

Content type: Blog Post

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Build a campaign strategy that works for your small marketing team

Small teams have to make the most of the resources they have. Here are some tips on creating a campaign strategy that optimizes all resources including outsourcing.

Content type: Blog Post

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Why You Should Introduce New Technology Into Your Digital Marketing

Obviously you need tech to do digital marketing but there are related aspects that improve when your technology is new: security, speed, perception, etc.

Content type: Blog Post

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There's No Remarkable Content Without A Remarkable Strategy

Content is just content if it's not backed up by a great inbound strategy. This blog will address some of the pitfalls when there's no strategy in place.

Content type: Blog Post

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The Top 5 Best Practices for B2B Sales Enablement

Increasing sales and improving conversion rates is top of mind for all B2B companies today. Let's talk about the top 5 best practices that the best businesses are implementing and working for their success.

Content type: Blog Post

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5 Sales Enablement Tactics That Savvy Marketers Know

Sales enablement should be a two-way street between Sales and Marketing. Savvy marketers know how to work their side of the street and support Sales in a mutually beneficial relationship.

Content type: Blog Post

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Sales Enablement: What Happens When Sales and Marketing Are Aligned

The goal is the same: increase sales for the business. Yet, many times marketing and sales departments have a big disconnect when it comes to the strategy of getting there. Too often it’s easy to point fingers at the other group when leads are lost and sales figures aren’t met. This disjointed arrangement doesn’t have to continue and there are several benefits when marketing and sales enjoy a smooth alignment.

Content type: Blog Post

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How Your Entire Sales Ecosystem Impacts the Success of a Sales Enablement Solution

Implementing a sales enablement solution means looking at an enterprise overview to determine where blocks and challenges are lurking. We provide some ideas of where clean up may be necessary for ultimate success.

Content type: Blog Post

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5 Tips for Producing Killer B2B Videos

No more talking heads please. Let's put some life into B2B videos. This blog will offer 5 ways to create more engaging videos that communicate and engage creatively.

Content type: Blog Post

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Video: The Real Workhorse in Your Marketing Stable

Video really pulls its weight when it comes to delivering results. SEO. Mobile. Social media. Conversions. It does it all. So why aren't you using it more? This blog will highlight some of the main benefits of using video in your marketing campaigns.

Content type: Blog Post

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A Quick Look at Video Marketing for 2018

Video marketing is set to be huge in 2018. Why is the timing so good? Why are customers embracing it? This blog will provide a situation analysis of video marketing for B2B companies and why they should get more serious about it.

Content type: Blog Post

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5 Ways to Check Out a Digital Agency Before Hiring Them

Prospective clients want to know who you are before they commit and put their business in your hands. They could call you for references before they sign on the dotted line but there are 5 unobtrusive ways to learn why they should hire you.

Content type: Blog Post

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How marketing can actually work WITH sales to drive better leads

It's a beautiful thing when marketing and sales play well together. This blog will provide some tips on making that happen.

Content type: Blog Post

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Get Inbound buy-in from your organization

Some companies have a harder time making the transition to an inbound strategy. If yours is one of them, here are some tips to help you get inbound buy-in.

Content type: Blog Post

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Employer Branding Best Practices

This blog will address the best practices involve in creating and maintaining a vital employer brand.

Content type: Blog Post

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What are KPIs and what do you do with them?

A definition of Key Performance Indicators, what they represent and what they mean for a business.

Content type: Blog Post

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Marketing Automation: The Small Marketing Team's Secret Weapon

When you're short on people, turn to tools like marketing automation to make a big impact.

Content type: Blog Post

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Top 5 Tips for Smart Explainer Videos

This blog will address the top 5 things that make great explainer videos such as killer script, simplicity, music, etc.

Content type: Blog Post

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How to Audit Your Inbound Marketing Strategy

An inbound marketing strategy isn't a set-it-and-forget-it proposition. Learn how to audit an inbound marketing strategy for effectiveness.

Content type: Blog Post

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How to Protect Your Brand from Fake News and Alternative Facts

In these days of self publishing and grassroots journalism, almost every brand is vulnerable to compromise. What do you do if you fall victim to fake news and alternative facts.

Content type: Blog Post

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Actionable Tips to Get More Leads from Your Inbound Marketing

A few simple tweaks to your inbound strategy will generate more leads. Learn how to do it now.

Content type: Blog Post

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Not Your Father's Website Design

This blog will address growth-driven website design and how savvy marketers are implementing it to get to profitability faster and with more frequency.

Content type: Blog Post

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3 Ways That Copy Can Lift e-Commerce Conversion Rates

e-Commerce isn't only about optimization and functionality. Copy is still king. This blog will address how copy can help increase conversions.

Content type: Blog Post

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5 Rules to Capture Your Brand Voice in Digital Copy

A company's voice can be communicated effectively online through 5 very effective ways. This blog will address them and provide highlights.

Content type: Blog Post

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Top five steps to building a compelling brand narrative

Build your brand by letting customers and prospects know who you really are and why they should engage with you.

Content type: Blog Post

Links:

What is the measure of your brand?

Measuring the value of your brand, an engaged audience vs. a mass audience.

Content type: Blog Post

Links:

Strategy and data vs. instinct and insight: finding the right balance to contribute to marketing KPIs

Strategy and data vs. instinct and insight: combining a fundamental understanding of your market with hard information to contribute to marketing KPIs.

Content type: Blog Post

Links:

Should gamification be part of your content strategy?

Get out of your content marketing comfort zone and get your game on.

Content type: Blog Post

Links:

5 Reasons to Consider Adding a Podcast to Your Content Marketing strategy

How often do you think about introducing a podcast into your content marketing strategy? You should and here are 5 reasons why.

Content type: Blog Post

Links:

Landing Page Tips to Increase Lead Conversions

What's the big secret in increasing lead conversions? Look to your landing pages and apply these savvy tips.

Content type: Blog Post

Links:

Eyes on the Prize: Measuring ROI in Content Marketing

Developing content strategies and executing flawlessly are critical to content marketing but let's not take our eyes off the real objective: improving ROI. But how do you measure such an intangible?

Content type: Blog Post

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Why You Should Stop Focusing on Viral Content

Go viral was the content marketing mantra for quite awhile. Why it's now ok to calm down and stop worrying about it.

Content type: Blog Post

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The Art of Storytelling Infographics

Infographics are everywhere but do we pay attention to them? There's an art to creating infographics that engage readers while doing their job of sharing information.

Content type: Blog Post

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5 Lessons to Learn from Customized Marketing

Yes, brands do care about their customers and every once in awhile they show it through customized marketing. But is it a win-win for everyone?

Content type: Blog Post

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Should You Switch Your Content Marketing to Video Only?

Everybody knows that video is critical to any content strategy, but should you make the move to video only?

Content type: Blog Post

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The design principle for high-performing email campaigns for your clients

A simple tactic such as using an inverted pyramid design principle can produce great results. A few strategically placed elements can generate more sales and click throughs.

Content type: Blog Post

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5 good reasons for testing your email campaigns

It's widely understood that an email marketing campaign that uses best practices will always outperform a campaign that doesn’t. However, the process shouldn’t end with design. It's critical to test your campaign components to determine which ones pull the best results for you. It may seem like unnecessary work at first, but you might be surprised at how a few tweaks can make the difference between a satisfactory campaign and one that really performs. Let's talk about 5 reasons why.

Content type: Blog Post

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Hello, Chatbot

Chatbots have to be charming and conversational in order to build customer trust and loyalty. Is technology there yet? Will customers engage?

Content type: Blog Post

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Facebook promo bots just got friendlier to marketers

Marketers just got a little boost from Facebook by increasing the window of time they can communicate with customers as follow up to brand messaging.

Content type: Blog Post

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How much inbound marketing really costs (what % of revenue you should expect to spend for growth)

What can a business expect to invest in inbound marketing? Are there levels of deliverables and service? How much will it take to move the needle from treading water to growth?

Content type: Blog Post

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How to choose / who to trust when outsourcing marketing activities

When you're a small marketing team but have big goals, it makes sense to outsource some elements of your initiatives. How do you choose who to partner with when the results are so critical?

Content type: Blog Post

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Keeping up with marketing trends and technology (when you can barely keep up with your job)

Staying current with marketing trends can be very time consuming. Are there any shortcuts to information that will keep you current without going under?

Content type: Blog Post

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Keeping up with marketing trends and technology (when you can barely keep up with your job)

Staying current with marketing trends can be very time consuming. Are there any shortcuts to information that will keep you current without going under?

Content type: Blog Post

Links:

How to choose / who to trust when outsourcing marketing activities

When you're a small marketing team but have big goals, it makes sense to outsource some elements of your initiatives. How do you choose who to partner with when the results are so critical?

Content type: Blog Post

Links:

How much inbound marketing really costs (what % of revenue you should expect to spend for growth)

What can a business expect to invest in inbound marketing? Are there levels of deliverables and service? How much will it take to move the needle from treading water to growth?

Content type: Blog Post

Links:

Facebook promo bots just got friendlier to marketers

Marketers just got a little boost from Facebook by increasing the window of time they can communicate with customers as follow up to brand messaging.

Content type: Blog Post

Links:

Hello, Chatbot

Chatbots have to be charming and conversational in order to build customer trust and loyalty. Is technology there yet? Will customers engage?

Content type: Blog Post

Links:

5 good reasons for testing your email campaigns

It's widely understood that an email marketing campaign that uses best practices will always outperform a campaign that doesn’t. However, the process shouldn’t end with design. It's critical to test your campaign components to determine which ones pull the best results for you. It may seem like unnecessary work at first, but you might be surprised at how a few tweaks can make the difference between a satisfactory campaign and one that really performs. Let's talk about 5 reasons why.

Content type: Blog Post

Links:

How Blockchain Is Improving Digital Identities

Digitally signed documents can be problematic when it comes to proving identities. Blockchain technology can improve the process for consumers as well as businesses.

Content type: Blog Post

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What is the measure of your brand?

Measuring the value of your brand, an engaged audience vs. a mass audience.

Content type: Blog Post

Links:

Why You Should Stop Focusing on Viral Content

Go viral was the content marketing mantra for quite awhile. Why it's now ok to calm down and stop worrying about it.

Content type: Blog Post

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The Best Customer Experiences Combine Automation and the Human Touch

It takes both automation and human interaction to produce the best customer experiences for your business.

Content type: Blog Post

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5 Ways to Build a Customer-Centric Business

Forget being product and sales oriented. The most progressive organizations embrace customer centricity to outpace the others.

Content type: Blog Post

Links:

How to choose / who to trust when outsourcing marketing activities

When you're a small marketing team but have big goals, it makes sense to outsource some elements of your initiatives. How do you choose who to partner with when the results are so critical?

Content type: Blog Post

Links:

5 Ways to Check Out a Digital Agency Before Hiring Them

Prospective clients want to know who you are before they commit and put their business in your hands. They could call you for references before they sign on the dotted line but there are 5 unobtrusive ways to learn why they should hire you.

Content type: Blog Post

Links:

How marketing can actually work WITH sales to drive better leads

It's a beautiful thing when marketing and sales play well together. This blog will provide some tips on making that happen.

Content type: Blog Post

Links:

Actionable Tips to Get More Leads from Your Inbound Marketing

A few simple tweaks to your inbound strategy will generate more leads. Learn how to do it now.

Content type: Blog Post

Links:

Not Your Father's Website Design

This blog will address growth-driven website design and how savvy marketers are implementing it to get to profitability faster and with more frequency.

Content type: Blog Post

Links:

3 Ways That Copy Can Lift e-Commerce Conversion Rates

e-Commerce isn't only about optimization and functionality. Copy is still king. This blog will address how copy can help increase conversions.

Content type: Blog Post

Links:

5 Rules to Capture Your Brand Voice in Digital Copy

A company's voice can be communicated effectively online through 5 very effective ways. This blog will address them and provide highlights.

Content type: Blog Post

Links:

Top five steps to building a compelling brand narrative

Build your brand by letting customers and prospects know who you really are and why they should engage with you.

Content type: Blog Post

Links:

What is the measure of your brand?

Measuring the value of your brand, an engaged audience vs. a mass audience.

Content type: Blog Post

Links:

Should gamification be part of your content strategy?

Get out of your content marketing comfort zone and get your game on.

Content type: Blog Post

Links:

5 Reasons to Consider Adding a Podcast to Your Content Marketing strategy

How often do you think about introducing a podcast into your content marketing strategy? You should and here are 5 reasons why.

Content type: Blog Post

Links:

Landing Page Tips to Increase Lead Conversions

What's the big secret in increasing lead conversions? Look to your landing pages and apply these savvy tips.

Content type: Blog Post

Links:

Eyes on the Prize: Measuring ROI in Content Marketing

Developing content strategies and executing flawlessly are critical to content marketing but let's not take our eyes off the real objective: improving ROI. But how do you measure such an intangible?

Content type: Blog Post

Links:

Landing Page Tips to Increase Lead Conversions

What's the big secret in increasing lead conversions? Look to your landing pages and apply these savvy tips.

Content type: Blog Post

Links:

Eyes on the Prize: Measuring ROI in Content Marketing

Developing content strategies and executing flawlessly are critical to content marketing but let's not take our eyes off the real objective: improving ROI. But how do you measure such an intangible?

Content type: Blog Post

Links:

Why You Should Stop Focusing on Viral Content

Go viral was the content marketing mantra for quite awhile. Why it's now ok to calm down and stop worrying about it.

Content type: Blog Post

Links:

The Art of Storytelling Infographics

Infographics are everywhere but do we pay attention to them? There's an art to creating infographics that engage readers while doing their job of sharing information.

Content type: Blog Post

Links:

Should You Switch Your Content Marketing to Video Only?

Everybody knows that video is critical to any content strategy, but should you make the move to video only?

Content type: Blog Post

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2016: A Day in the Life of ITOs Before AI

This blog will take a look at examples of The day to day tasks that IT managers have to perform such as repetitive tasks and how AI can change all that.

Content type: Blog Post

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The long tail of your digital transformation

What is the reach and long tail when implementing digital transformation in the enterprise. This blog will highlight some elements of this initiative

Content type: Blog Post

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Once User Services, Always User Services

Once your business adopts user services, it will maintain them due to reliability and expertise.

Content type: Blog Post

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The State of Influencer Marketing in 2018

This blog will address the state of influencer marketing this year including trends, social media, usage and spending.

Content type: Blog Post

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Using Machine Learning and Artificial Intelligence in the Sales Organization

Suggest a data sheet to address how machine learning and artificial intelligence can work for a company's sales organization.

Content type: Blog Post

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10 Reasons to add Influencer Marketing to your 2018 Plans

Influencer marketing is growing in effectiveness. Why does it work and why should you incorporate it into your 2018 marketing plans?

Content type: Blog Post

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How to Be the AI Evangelist in Your Organization

Influencer marketing generates huge revenue for global brands. So, how can the same principle be applied to evangelizing AI within an organization? Some best practices and innovations should get the ideas started.

Content type: Blog Post

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Going Green: Eco-Friendly Home Improvements

Improvements and upgrades to make a home more eco-friendly

Content type: Blog Post

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Checklist for Designing a Sustainable Office

Go green with your office by following some easy steps

Content type: Blog Post

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Improving customer experience one log at a time

This blog will address the connection between user experience and log analysis

Content type: Blog Post

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A BI Engineer's Perspective: Why there is SO much data and what can be done with it

How does a business wade through all its data and, better yet, determine how to best use it? This blog will address this growing issue for enterprises today.

Content type: Blog Post

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Top 10 Green Building Products in 2019

What are the top 10 building products available for use in commercial construction

Content type: Blog Post

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Top Sustainable Buildings in 2019

Which commercial buildings rate high for sustainability in 2019

Content type: Blog Post

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Should You Switch Your Content Marketing to Video Only?

Everybody knows that video is critical to any content strategy, but should you make the move to video only?

Content type: Blog Post

Links:

The Art of Storytelling Infographics

Infographics are everywhere but do we pay attention to them? There's an art to creating infographics that engage readers while doing their job of sharing information.

Content type: Blog Post

Links:

Which brands took home the trophies for best Super Bowl LIII spots?

Who were the obvious winners of Super Bowl LIII advertisers?

Content type: Blog Post

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5 natural food trends important to consumers

Shoppers are showing what's important to them when selecting natural products. This blog will address five of the top trends for consumers today.

Content type: Blog Post

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Why a Holistic Approach Is Best for AI Implementation

AI implementation is more than technology. It takes a holistic approach to not only introduce AI but to help ensure its long-term success. This blog will address why a holistic approach is the way to go.

Content type: Blog Post

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Why AI Adoption Challenges Even the Smartest Companies

Integrating AI into enterprises becomes harder than it needs to be because companies tend to want to "boil the ocean" right away instead of easing into the implementation. This blog will address how companies can adopt AI without angst.

Content type: Blog Post

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The 6-Step Playbook for Successful AI Implementation

The Loom 6-Step AI implementation playbook walks you through an easy, successful AI integration that boosts IT operational excellence.

Content type: Blog Post

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5 Reasons Why Influencer Marketing Will Own 2019

What trends are emerging in influencer marketing for 2019? This blog will address 5 of them with highlights.

Content type: Blog Post

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Create Your Job Search Plan for 2019

A job search shouldn't be just a hit-or-miss proposition. Candidates need to develop a realistic plan and then work it to achieve success.

Content type: Blog Post

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SaaS, PaaS, IaaS - who's doing what in 2019 and why?

Cloud technology environments and their applications

Content type: Blog Post

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The Art of Storytelling: Content Marketing In an Age of Distractions

We're all bombarded with messages all day, every day. How can you craft your content to cut through the noise and make sense for your audience?

Content type: Blog Post

Links:

Why You Should Introduce New Technology Into Your Digital Marketing

Obviously you need tech to do digital marketing but there are related aspects that improve when your technology is new: security, speed, perception, etc.

Content type: Blog Post

Links:

Strategy and data vs. instinct and insight: finding the right balance to contribute to marketing KPIs

Strategy and data vs. instinct and insight: combining a fundamental understanding of your market with hard information to contribute to marketing KPIs.

Content type: Blog Post

Links:

The design principle for high-performing email campaigns

A simple tactic such as using an inverted pyramid design principle can produce great results. A few strategically placed elements can generate more sales and click throughs.

Content type: Blog Post

Links:

There's No Remarkable Content Without A Remarkable Strategy

Content is just content if it's not backed up by a great inbound strategy. This blog will address some of the pitfalls when there's no strategy in place.

Content type: Blog Post

Links:

Do You Have the Technology Chops for Effective Influencer Marketing?

Technology certainly isn't slowing down and it's having a big impact on influencer marketing. What will brands need to compete in this new world?

Content type: Blog Post

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The Three-Legged Stool of Manufacturing and Industrial Marketing Success: Digital Marketing, Lead Generation and Sales Enablement

Nothing happens until somebody sells something. An old adage that still rings true, but the path is somewhat more twisting than it used to be. Why digital marketing. lead generation and sales enablement are all necessary for success today.

Content type: Blog Post

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Thought Leadership: The Best Tool in the Manufacturing Company's Marketing Toolbox

Manufacturing and industrial customers aren't taken in by marketing bling and glitter. How to reach them and be taken seriously? Thought leadership in content and delivery that resonates to their need for logic and results.

Content type: Blog Post

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Delivering the Goods: What Formats Work Best in Distributing Manufacturing Marketing Content

The manufacturing marketing target audience is a little different from the typical b2b prospect or customer. This blog will discuss the best formats for delivering appropriate messaging to this audience.

Content type: Blog Post

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Content Metrics in Manufacturing Marketing: Moving the Invisible Needle on Sales Goals with Digital Content

Metrics are critical to marketing initiatives in manufacturing and industrial companies because it's more difficult to make broad judgments about success. This blog will address the criticality of using metrics to drive success.

Content type: Blog Post

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Content Marketing 2018 Trends for Manufacturing Companies

How will content marketing change in the new year? Some ideas on what to look for in 2018.

Content type: Blog Post

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How Mobile Is Changing the Landscape of Manufacturing Marketing

Mobile may seem like it's a better fit for consumer brands, but there are good indicators that it's a great performer in manufacturing and industrial companies.

Content type: Blog Post

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Why Manufacturing Marketers Shouldn't Ignore Social Media

Social media for manufacturing and industrial marketing? You bet. This blog will address why it's so important and not at all frivolous.

Content type: Blog Post

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Small Scale, Large Impact: Inbound Marketing for Small Marketing Teams

Inbound marketing can be time consuming and sap the resources of even the largest marketing teams. This blog will give ideas on how to scale smaller but still have effective inbound results.

Content type: Blog Post

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Agile Marketing: A Breath of Fresh Air

What is agile marketing and why it could be just what weary marketers need to breathe some fresh air into their initiatives.

Content type: Blog Post

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Which brands took home the trophies for best Super Bowl LII spots?

Who were the obvious winners of Super Bowl LII advertisers?

Content type: Blog Post

Links:

Rent to Own: Advantages for Sellers and Buyers in a Soft Housing Market

There are significant advantages for buyers and sellers when renting to own. We'll explain the what and why.

Content type: Blog Post

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Which brands are sitting out the game this year? Which ones are returning and who are the rookies to Super Bowl spots in 2017.

Which brands are sitting out the game this year? Which ones are returning and who are the rookies to Super Bowl spots in 2018?

Content type: Blog Post

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IoT in the Smart Home

The IoT is right at home in the Smart Home. What are some of the features and functions that will make life easier for homeowners. Plus, what are the economics of IoT technology products?

Content type: Blog Post

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The Top 5 Ways Marketing Automation Works for Manufacturing Companies

Marketing automation can align sales and marketing for nearly effortless success. This blog will address the top 5 ways that automation can be a marketing hero in a manufacturing business.

Content type: Blog Post

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Not Your Father's Website Design

This blog will address growth-driven website design and how savvy marketers are implementing it to get to profitability faster and with more frequency.

Content type: Blog Post

Links:

The State of Content Marketing for Manufacturing Companies in 2018

Manufacturers are still a little behind other industries when it comes to adopting content marketing. There are some upticks, however, that show that the industry is accepting it and realizing benefits.

Content type: Blog Post

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Where to Start When You're Confused About Content Marketing

Manufacturing businesses haven't embraced content marketing as enthusiastically as those in other industries. One of the reasons is that they aren't convinced it will benefit them and just don't know how to get started. This blog will address logical starting points for launching a content marketing initiative.

Content type: Blog Post

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The Top Content Types That Work Well for Manufacturing Companies

There are definitely content types that are more successful in manufacturing marketing initiatives. This blog will address them and why they work.

Content type: Blog Post

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5 Reasons Why Influencer Marketing Will Own 2018

What trends are emerging in influencer marketing for 2018? This blog will address 5 of them with highlights.

Content type: Blog Post

Links:

Guide to Influencer Marketing on YouTube

Why influencers matter and how to get started on YouTube

Content type: Whitepaper

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Guide to Influencer Marketing on Instagram

Why influencers matter and how to get started on Instagram.

Content type: Whitepaper

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The Power of Micro Influencers

Why micro influencers are a great choice for engaging audiences and maximizing conversions.

Content type: Whitepaper

Links:

5 Reasons to add Influencer Marketing to your 2018 Plans

Influencer marketing is growing in effectiveness. Why does it work and why should you incorporate it into your 2018 marketing plans?

Content type: Blog Post

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5 examples of influencer marketing that works

Influencer marketing is not a sure thing but these 5 brands are working it.

Content type: Blog Post

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Influencer Marketing Guide to Twitter E-Book

Social media platforms are perfect vehicles for influencer marketing because of its instant and shareable nature. Twitter, in particular, can be very effective due to its real-time conversation capabilities as well as its vast user base. This white paper will cover the basics as well as innovative ideas related directly to Twitter influencer marketing.

Content type: Whitepaper

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5 Reasons to Add Influencer Marketing to Your 2018 Strategy

It’s definitely an influencer economy. Consumers are now in charge of the store, the buyer’s journey and all communication preferences. This blog will cover 5 reasons why influencer marketing is so vital to content marketing strategies this year.

Content type: Blog Post

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Influencer Marketing Guide to Snapchat E-Book

Snapchat is the perfect platform for influencer marketing not only for its word-of-mouth applicability but also because of its creativity and sense of immediacy. Brands can engage with powerful influencers who have the persona and the social media smarts to take their businesses to entirely new levels. Companies like Coca-Cola, General Electric and Red Bull have found success with Snapchat influencers by following some fundamental principles. This white pap covers the basics and innovative ideas

Content type: Whitepaper

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Buying A Home After Being Rejected From a Mortgage - A Step by Step Guide and Checklist

Mortgage applications can be rejected for many reasons but that doesn't mean there are no other options. This white paper will address some alternatives for purchasing a home even when the traditional routes seem to be closed.

Content type: Whitepaper

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Using Predictive Analytics in Contact Centers to improve Customer Retention

This blog will address how applying predictive analytics to mining contact center interactions uncovers new opportunities to approach customer retention effectively.

Content type: Blog Post

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Top five steps to building a compelling brand narrative

Build your brand by letting customers and prospects know who you really are and why they should engage with you.

Content type: Blog Post

Links:

The Impact of AI Across the Enterprise: Customer Experience

Industry insights and views on how AI and digital transformation will transform the enterprise.

Content type: Whitepaper

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Pillar Pages, Topic Clusters and Sub Topics, Oh My

Enhance content with the new darlings of SEO--pillar pages, topic clusters and sub topics. Organize and optimize your content efforts to be found with modern search engines

Content type: Blog Post

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2018 Public Cloud Trends

Once your organization has taken the first step (IaaS / re-hosting the data center in the public cloud), where do you go from there?

Content type: Blog Post

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The Impact of Millennials on the 2018 Housing Market

Are millennials buying this year? Or still hesitant to commit? This blog will address the outlook for 2018.

Content type: Blog Post

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What Millennials Look for in a Home

What are the elements that millennials just can't live without and demand in their first homes? This blog will address their special requests.

Content type: Blog Post

Links:

How to Audit Your Inbound Marketing Strategy

An inbound marketing strategy isn't a set-it-and-forget-it proposition. Learn how to audit an inbound marketing strategy for effectiveness.

Content type: Blog Post

Links:

SaaS, PaaS, IaaS - who's doing what in 2018 and why?

Cloud technology environments and their applications

Content type: Blog Post

Links:

How to Pick the Right Cloud Management Services Provider for Your Business

What are the critical factors to consider when choosing a cloud management services provider? This blog will address some of the issues that enter into making a good decision for your business.

Content type: Blog Post

Links:

Getting costs under control in your public cloud Infrastructure

Why it's so challenging to get public cloud costs under control and what you can do about it.

Content type: Blog Post

Links:

Bridging the Gap Between Product Marketing and Content Marketing

Product marketing and content marketing have to co-exist but understanding their differences will help manufacturing companies focus and generate more sales.

Content type: Blog Post

Links:

Make Your Buyer Personas Actionable to Generate Better Leads

Addressing the issues that buyers have at different steps in the buyer's journey will generate more authentic and relevant leads.

Content type: Blog Post

Links:

The Power of Case Studies

Case studies are particularly relevant for the manufacturing world because they are fact-based and promote successes. This blog will address the importance and power that case studies can impart.

Content type: Blog Post

Links:

Why Content Is Critical for Generating Leads for Manufacturing Companies

Content plays an important role during the buyer's journey. Crafting and managing it appropriately can ratchet up the lead opportunities for industrial companies.

Content type: Blog Post

Links:

When Will Millennials be Able to Buy Their First Home?

Millennials want to ditch their rentals but can they afford to buy their first home any time soon? This blog will talk about the challenges millennials are facing in the real estate market.

Content type: Blog Post

Links:

The Top 15 Cities Where Millennials Are Buying Their First Homes

Where are millennials making the decision to settle down? This blog outlines the top 15 cities where you'll find them.

Content type: Blog Post

Links:

Simple Tips On Data Backup for SMBs

Small business owners wear lots of hats and managing a data backup strategy may not be a priority. This article will address simple steps on data backup that small business owners will appreciate.

Content type: Article

Links:

Top 20 Benefits to Portable Workplaces

This article will address how portable tech, cloud computing, VoIP, and other tools are allowing companies and their employees to become more nomadic.

Content type: Article

Links:

What Business Leaders Need to Know About Cloud Computing

It always helps to have C-level buy-in when implementing new technologies. This blog will address reasons what business leaders should know about cloud computing.

Content type: Blog Post

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5 Reasons Why You Can't Afford Not to Work with a Cloud Managed Services Provider

Protecting business data with a cloud managed services provider pays off in many ways. This blog will address the top 5.

Content type: Blog Post

Links:

Using CDP to Make the Most of Your Customer Data

Explore a Customer Data Platform and the benefits for your marketing system. How to find the right CDP and plan your deployment.

Content type: Blog Post

Links:

Measuring the value of your brand, an engaged audience vs. a mass audience.

Measuring the value of your brand, an engaged audience vs. a mass audience.

Content type: Blog Post

Links:

The Right Way to Buy Marketing Technology

Distinguish among features, architectures, cost, and ecosystems to assess the best-fitting tools for your needs. Look at methods for selecting digital agencies and other consulting firms. Understand the major pros and cons of the key martech cloud/suite players.

Content type: Blog Post

Links:

Using CDP to Make the Most of Your Customer Data

Explore a Customer Data Platform and the benefits for your marketing system. How to find the right CDP and plan your deployment.

Content type: Blog Post

Links:

People First: Humanizing the Digital Experience

Forrester Research studies around the Customer Experience Interest shows that making customers feel valued and respected is the number one factor leading to customer loyalty. This blog will address the best ways to get there through humanizing the digital experience.

Content type: Blog Post

Links:

People First: Humanizing the Digital Experience

Forrester Research studies around the Customer Experience Interest shows that making customers feel valued and respected is the number one factor leading to customer loyalty. This blog will address the best ways to get there through humanizing the digital experience.

Content type: Blog Post

Keywords: 800

Links:

Create a Data-Driven Marketing Team

How to set data-driven goals and help your team focus and prioritize initiatives.

Content type: Blog Post

Links:

5 Ways to Check Out a Digital Agency Before Hiring Them

Prospective clients want to know who you are before they commit and put their business in your hands. They could call you for references before they sign on the dotted line but there are 5 unobtrusive ways to learn why you should hire them.

Content type: Blog Post

Links:

Create a Data-Driven Marketing Team

How to set data-driven goals and help your team focus and prioritize initiatives.

Content type: Blog Post

Links:

Agile Marketing: A Breath of Fresh Air

What is agile marketing and why it could be just what weary marketers need to breathe some fresh air into their initiatives.

Content type: Blog Post

Links:

Using CDP to Make the Most of Your Customer Data

Explore a Customer Data Platform and the benefits for your marketing system. How to find the right CDP and plan your deployment.

Content type: Blog Post

Links:

People First: Humanizing the Digital Experience

Forrester Research studies around the Customer Experience Interest shows that making customers feel valued and respected is the number one factor leading to customer loyalty. This blog will address the best ways to get there through humanizing the digital experience.

Content type: Blog Post

Links:

The Right Way to Buy Marketing Technology

Distinguish among features, architectures, cost, and ecosystems to assess the best-fitting tools for your needs. Look at methods for selecting digital agencies and other consulting firms. Understand the major pros and cons of the key martech cloud/suite players.

Content type: Blog Post

Links:

The Three-Legged Stool of Marketing Success: Digital Marketing, Lead Generation and Sales Enablement

Nothing happens until somebody sells something. An old adage that still rings true, but the path is somewhat more twisting than it used to be. Why digital marketing. lead generation and sales enablement are all necessary for success today.

Content type: Blog Post

Links:

Video: The Real Workhorse in Your Marketing Stable

Video really pulls its weight when it comes to delivering results. SEO. Mobile. Social media. Conversions. It does it all. So why aren't you using it more? This blog will highlight some of the main benefits of using video in your marketing campaigns.

Content type: Blog Post

Links:

New BFFs: Marketing and Blockchain

Marketers of the very near future will capitalize on new tools and technologies to deliver results and better ROI. Blockchain provides savvy marketers with new ways to organize and execute marketing functions that engage partners and customers while delivering value and efficiency.

Content type: Blog Post

Links:

Strategy and data vs. instinct and insight: finding the right balance to contribute to marketing KPIs

Strategy and data vs. instinct and insight: combining a fundamental understanding of your market with hard information to contribute to marketing KPIs.

Content type: Blog Post

Links:

Digital Transformation: The Impact of AI on the Retail Industry

Suggest a series of blogs on how AI and digital transformation will impact different industries: financial, retail, manufacturing, healthcare and media. Could be compiled into a white paper in the future. This blog will address the retail industry.

Content type: Blog Post

Links:

How to Build a Digital Transformation Strategy

In order to take advantage of new technologies, companies must prepare a digital transformation strategy. Successfully connecting data, humans, technology, etc. will determine whether or not an enterprise will prosper. Building out a digital transformation strategy is the first step.

Content type: Blog Post

Links:

Digital Transformation: The Impact of AI on the Manufacturing Industry

Suggest a series of blogs on how AI and digital transformation will impact different industries: financial, retail, manufacturing, healthcare and media. Could be compiled into a white paper in the future. This third blog will address the manufacturing industry.

Content type: Blog Post

Keywords: 800

Links:

The Impact of AI Across the Enterprise: Business Processes

Suggest a blog series (3) on how AI and digital transformation will impact several areas across the enterprise: operations, customer experiences and business processes. This third blog will address business processes.

Content type: Blog Post

Links:

Digital Transformation: The Impact of AI on the Healthcare Industry

Suggest a series of blogs on how AI and digital transformation will impact different industries: financial, retail, manufacturing, healthcare and media. Could be compiled into a white paper in the future. This fourth blog will address the healthcare industry.

Content type: Blog Post

Links:

The Impact of AI Across the Enterprise: Operations

Suggest a blog series (3) on how AI and digital transformation will impact several areas across the enterprise: operations, customer experiences and business processes. This first blog will address operations. The series could also be compiled to create a white paper in the future.

Content type: Blog Post

Links:

The Internet of Things and Machine Learning

Machine learning will be critical for automation and intelligence as The Internet of Things grows and evolves. This blog will address this criticality.

Content type: Blog Post

Links:

Pluris and Retail Energy

Foundation document for Pluris Retail Energy solution. Crafted based on Accenture Energy document.

Content type: Article

Links:

Put Your Cloud to the Test

This blog will address the various tests that are necessary for peak cloud performance.

Content type: Blog Post

Links:

Agile Marketing: A Breath of Fresh Air

What is agile marketing and why it could be just what weary marketers need to breathe some fresh air into their initiatives.

Content type: Blog Post

Links:

How to Pick the Right Cloud Management Services Provider for Your Business

What are the critical factors to consider when choosing a cloud management services provider? This blog will address some of the issues that enter into making a good decision for your business.

Content type: Blog Post

Links:

2018 Public Cloud Trends

Once your organization has taken the first step (IaaS / re-hosting the data center in the public cloud), where do you go from there?

Content type: Blog Post

Links:

Digital Accessibility: Why should you care?

Providing digital solutions to a wider audience now incorporates legal, ethical and technological components for those with disabilities. Providing the best user experience for everyone rests on incorporating accessibility features into digital products such as web design and mobile apps. Brands that don't address accessibility could risk diminished financials and reputations.

Content type: Blog Post

Links:

People First: Humanizing the Digital Experience

Forrester Research studies around the Customer Experience Interest shows that making customers feel valued and respected is the number one factor leading to customer loyalty. This blog will address the best ways to get there through humanizing the digital experience.

Content type: Blog Post

Links:

Measuring the value of your brand, an engaged audience vs. a mass audience.

Measuring the value of your brand, an engaged audience vs. a mass audience.

Content type: Blog Post

Links:

Top five steps to building a compelling brand narrative

Build your brand by letting customers and prospects know who you really are and why they should engage with you.

Content type: Blog Post

Links:

5 Rules to Capture Your Brand Voice in Digital Copy

A company's voice can be communicated effectively online through 5 very effective ways. This blog will address them and provide highlights.

Content type: Blog Post

Links:

5 Rules to Capture Your Brand Voice in Digital Copy

A company's voice can be communicated effectively online through 5 very effective ways. This blog will address them and provide highlights.

Content type: Blog Post

Links:

5 Ways to Check Out a Digital Agency Before Hiring Them

Prospective clients want to know who you are before they commit and put their business in your hands. They could call you for references before they sign on the dotted line but there are 5 unobtrusive ways to learn why you should hire them.

Content type: Blog Post

Links:

The design principle for high-performing email campaigns

A simple tactic such as using an inverted pyramid design principle can produce great results. A few strategically placed elements can generate more sales and click throughs.

Content type: Blog Post

Links:

Blockchain Technology: How Will It Affect Healthcare Security?

Security of data is a priority for healthcare organizations of all sizes. Organizations continually search for more efficient and secure methods to preserve their data. Enter blockchain. Multiple checkpoints instead of a single gateway improve the security of sensitive data. Patients benefit also by having all their medical data sent to new specialists in the chain. Blockchain provides a new level of validation not seen before in healthcare settings.

Content type: Blog Post

Links:

X New Trends in Apartment Buildings

Apartments are changing in configuration, amenities and renter expectations. This blog will address trends in the multi-family housing space.

Content type: Blog Post

Links:

Get Inbound buy-in from your organization

Some companies have a harder time making the transition to an inbound strategy. If yours is one of them, here are some tips to help you get inbound buy-in.

Content type: Blog Post

Links:

Marketing Automation: The Small Marketing Team's Secret Weapon

When you're short on people, turn to tools like marketing automation to make a big impact.

Content type: Blog Post

Links:

5 brands that are ahead of the AR game

Augmented reality is becoming more widely accepted in content marketing. Here are 5 brands that are killing it.

Content type: Blog Post

Links:

Big Data in the Cloud: Is Your Team Ready?

Does your IT team have the chops to manage the big data push in the cloud? This blog will address what it will take to get ahead of the curve.

Content type: Blog Post

Links:

Actionable Tips to Get More Leads from Your Inbound Marketing

A few simple tweaks to your inbound strategy will generate more leads. Learn how to do it now.

Content type: Blog Post

Links:

Getting Started with In-Cloud Disaster Recovery

The potential for disaster looms large for businesses today. Take the first step toward more security with in-cloud disaster recovery.

Content type: Blog Post

Links:

Getting Started with In-Cloud Disaster Recovery

The potential for disaster looms large for businesses today. Take the first step toward more security with in-cloud disaster recovery.

Content type: Blog Post

Links:

Agile Marketing: A Breath of Fresh Air

What is agile marketing and why it could be just what weary marketers need to breathe some fresh air into their initiatives.

Content type: Blog Post

Links:

Should You Switch Your Content Marketing to Video Only?

Everybody knows that video is critical to any content strategy, but should you make the move to video only?

Content type: Blog Post

Links:

Building a Tighter Relationship Between CRM and the Call Center

This blog will talk about how CRM and the Call Center should align for more efficient customer engagement and retention.

Content type: Blog Post

Links:

Hello, Chatbot

What impact will chatbots have on the call center? This blog will discuss some potential interactions between technology and humans when it comes to customer engagement.

Content type: Blog Post

Links:

The Top Recruiting Trends for Candidates in 2019

New technologies and methodologies will alter how candidates conduct job searches in 2019. This blog will address some of the top trends.

Content type: Blog Post

Links:

What Millennials Look for in a Home

What are the elements that millennials just can't live without and demand in their first homes? This blog will address their special requests.

Content type: Blog Post

Links:

Don't Forget Email This Holiday Shopping Season

Email is an important component of any digital marketing initiative but especially so during the critical holiday season.

Content type: Blog Post

Links:

The Role of AI in Holiday Season Retail Sales

This blog will address how Augmented Reality is changing holiday shopping with personalized, easy and efficient sales recommendations.

Content type: Blog Post

Links:

Top Martech Trends for Today's CMO

How will CMOs round out 2018? These trends will help them prioritize.

Content type: Blog Post

Links:

The Role of AI in Holiday Season Retail Sales

This blog will address how Augmented Reality is changing holiday shopping with personalized, easy and efficient sales recommendations.

Content type: Blog Post

Links:

5 Ways to Optimize Your Mobile Strategy for Holiday 2018 Sales

This blog will address 5 ways to make sure mobile strategy and execution and optimized for better holiday season sales.

Content type: Blog Post

Links:

Call Center KPIs for the Financial Industry

This blog will address the Key Performance Indicators for call centers in the Financial Industry. Understanding KPIs will help call centers make appropriate adjustments for improved performance.

Content type: Blog Post

Links:

Best Practices for Cloud Disaster Recovery

It's important to take into consideration your company and infrastructure when planning for cloud disaster recovery. This blog will address some of the best practices for success.

Content type: Blog Post

Links:

How Martech Is Changing Marketing This Year

As we arrive at the midpoint of 2018, what trends and changes can be attributed to martech in the marketing world? This blog will address the impact of martech and why it's critical for savvy marketers.

Content type: Blog Post

Links:

How to Create a Cloud Disaster Recovery Plan

Surviving a disaster starts long before the potential for one occurs. Build a strong disaster recovery plan and work more confidently. This blog will address how to get started planning and what to include.

Content type: Blog Post

Links:

What Options Are Available for Disaster Recovery in the Cloud?

In-cloud disaster recovery isn't a one size fits all proposition. Select an option that supports your business appropriately. This blog will address options typically available.

Content type: Blog Post

Links:

Getting Started with In-Cloud Disaster Recovery

The potential for disaster looms large for businesses today. Take the first step toward more security with in-cloud disaster recovery.

Content type: Blog Post

Links:

Your Cloud Disaster Recovery Plan: How Often Should You Test It?

Don't just set it and forget it when it comes to your cloud disaster recovery plan. This blog will address the care and feeding of this critical initiative for your business.

Content type: Blog Post

Links:

Can the Cloud Handle Your Workload?

Is the cloud a perfect solution for your business? This blog will talk about things to consider that may change your views on total migration.

Content type: Blog Post

Links:

Big Data in the Cloud: Is Your Team Ready?

Does your IT team have the chops to manage the big data push in the cloud? This blog will address what it will take to get ahead of the curve.

Content type: Blog Post

Links:

Put Your Cloud to the Test

This blog will address the various tests that are necessary for peak cloud performance.

Content type: Blog Post

Links:

Top 7 things to look for in a CRM

Network marketers have unique needs in a CRM solution. This blog will address the top 7 things to look for before making a decision.

Content type: Blog Post

Links:

The GDPR: What Does It Mean for American Companies?

The recent implementation of GDPR protects EU consumers' privacy and data. The effects are far reaching, however. This blog will address the impact the GDPR will have on American companies.

Content type: Blog Post

Links:

SaaS, PaaS, IaaS - who's doing what in 2018 and why?

Cloud technology environments and their applications

Content type: Blog Post

Links:

A Trip to the Cloud May Be Bumpier Than You Think If You're Not Prepared

This blog will talk about the challenges that IT pros face when considering a move to the cloud. Migration doesn't have to be rocky if you're prepared.

Content type: Blog Post

Links:

5 Reasons SMBs Should Embrace Martech ASAP

Martech may seem like a luxury to start-ups or small businesses but it's best to get started early. This blog will address 5 reasons why it's a good idea to get on board with Martech asap.

Content type: Blog Post

Links:

Why Outsourcing Can Drive B2B Growth

Marketing constraints can substantially hinder SMB tech company growth. This blog will address how outsourcing marketing can turn that around so companies can realize real growth.

Content type: Blog Post

Links:

People First: Humanizing the Digital Experience

(Dummy Pluris pitech) Forrester Research studies around the Customer Experience Interest shows that making customers feel valued and respected is the number one factor leading to customer loyalty. This blog will address the best ways to get there through humanizing the digital experience.

Content type: Blog Post

Links:

How Martech Is Changing Marketing This Year

As we arrive at the midpoint of 2018, what trends and changes can be attributed to martech in the marketing world? This blog will address the impact of martech and why it's critical for savvy marketers.

Content type: Blog Post

Links:

5 Ways to Check Out a Digital Company Before Hiring Them

Prospective clients want to know who you are before they commit and put their business in your hands. They could call you for references before they sign on the dotted line but there are 5 unobtrusive ways to learn why you should hire them.

Content type: Blog Post

Links:

Top five steps to building a compelling brand narrative

Build your brand by letting customers and prospects know who you really are and why they should engage with you.

Content type: Blog Post

Links:

Should You Switch Your Content Marketing to Video Only?

Everybody knows that video is critical to any content strategy, but should you make the move to video only?

Content type: Blog Post

Links:

Is Your Pillar Strategy Ready?

Creating a pillar strategy will help guide your topic clusters to improve rankings. This blog will address how to get started creating a pillar strategy to make your content work smarter.

Content type: Blog Post

Links:

Can the Cloud Handle Your Workload?

Is the cloud a perfect solution for your business? This blog will talk about things to consider that may change your views on total migration.

Content type: Blog Post

Links:

Your Cloud Disaster Recovery Plan: How Often Should You Test It?

Don't just set it and forget it when it comes to your cloud disaster recovery plan. This blog will address the care and feeding of this critical initiative for your business.

Content type: Blog Post

Links:

Getting Started with In-Cloud Disaster Recovery

The potential for disaster looms large for businesses today. Take the first step toward more security with in-cloud disaster recovery.

Content type: Blog Post

Links:

How to Create a Cloud Disaster Recovery Plan

Surviving a disaster starts long before the potential for one occurs. Build a strong disaster recovery plan and work more confidently. This blog will address how to get started planning and what to include.

Content type: Blog Post

Links:

Data Center Audit Checklist: What's the State of Your Data Center Infrastructure?

Data center infrastructures must be highly functioning in the areas of availability, flexibility, manageability, security and cost effectiveness. This checklist will help point out current areas of strength and weakness in your current infrastructure.

Content type: Blog Post

Links:

Data Center Relocation Shouldn't Be a D-I-Y project

Relocating your data center shouldn't be left to your IT team just because it may seem an easy solution. This blog will address the reasons why data center relocation should be handled by a professional company.

Content type: Blog Post

Links:

Actionable Tips to Get More Leads from Your Inbound Marketing

A few simple tweaks to your inbound strategy will generate more leads. Learn how to do it now.

Content type: Blog Post

Links:

Build a campaign strategy that works for your small marketing team

Small teams have to make the most of the resources they have. Here are some tips on creating a campaign strategy that optimizes all resources including outsourcing.

Content type: Blog Post

Links:

Should You Switch Your Content Marketing to Video Only?

Everybody knows that video is critical to any content strategy, but should you make the move to video only?

Content type: Blog Post

Links:

Video: The Real Workhorse in Your Marketing Stable

Video really pulls its weight when it comes to delivering results. SEO. Mobile. Social media. Conversions. It does it all. So why aren't you using it more? This blog will highlight some of the main benefits of using video in your marketing campaigns.

Content type: Blog Post

Links:

Top five steps to building a compelling brand narrative

Build your brand by letting customers and prospects know who you really are and why they should engage with you.

Content type: Blog Post

Links:

Not Your Father's Website Design

This blog will address growth-driven website design and how savvy marketers are implementing it to get to profitability faster and with more frequency.

Content type: Blog Post

Links:

The Three-Legged Stool of Marketing Success: Digital Marketing, Lead Generation and Sales Enablement

Nothing happens until somebody sells something. An old adage that still rings true, but the path is somewhat more twisting than it used to be. Why digital marketing. lead generation and sales enablement are all necessary for success today.

Content type: Blog Post

Links:

Why a Data Center Migration Plan Is the Key to Any Relocation

Smart tech managers know the value of having a plan prior to any data center migration initiative. This blog will address the elements of a plan and how to create one.

Content type: Blog Post

Links:

Working the Plan: How to Create a Seamless Data Migration Initiative

This blog will address the elements that go into a seamless data migration using best practices.

Content type: Blog Post

Links:

Why Outsourcing Can Drive B2B Growth

Marketing constraints can substantially hinder SMB tech company growth. This blog will address how outsourcing marketing can turn that around so companies can realize real growth.

Content type: Blog Post

Links:

The Top 3 Things You Need in a Third-Party Maintenance Solution

Third-party maintenance providers offer multiple features and it can be a challenge to sort through the options. This blog will address the top 3 things any company considering a third-party maintenance solution should evaluate.

Content type: Blog Post

Links:

5 Rules to Capture Your Brand Voice in Digital Copy

A company's voice can be communicated effectively online through 5 very effective ways. This blog will address them and provide highlights.

Content type: Blog Post

Links:

How to Build a Career in the Digital Age

What skills are critical to crafting a career in the digital age? This blog will address future proofing a career in a changing world.

Content type: Blog Post

Links:

How to Use Social Media in Your Job Search

Social media isn't just for games and catching up on friend posts. Take advantage of what it has to offer and put it to work for your job search.

Content type: Blog Post

Links:

Recruiting at C-Level

Special considerations come into play for C-Level execs searching for a new position. This blog will address how these execs can optimize job search results.

Content type: Blog Post

Links:

Top Employers Hiring Execs Over 50

Savvy enterprises know the value of seasoned executives. This blog will highlight a few companies that make it a policy to hire professionals over 50.

Content type: Blog Post

Links:

Top 5 Best Practices for Manufacturing Company Websites

Form and function rule for websites in this industry. What are the top 5 best practices that will help with customer engagement?

Content type: Blog Post

Links:

How to Protect Your Brand from Fake News and Alternative Facts

In these days of self publishing and grassroots journalism, almost every brand is vulnerable to compromise. What do you do if you fall victim to fake news and alternative facts?

Content type: Blog Post

Links:

The Three-Legged Stool of Marketing Success: Digital Marketing, Lead Generation and Sales Enablement

Nothing happens until somebody sells something. An old adage that still rings true, but the path is somewhat more twisting than it used to be. Why digital marketing. lead generation and sales enablement are all necessary for success today.

Content type: Blog Post

Links:

Top five steps to building a compelling brand narrative

Build your brand by letting customers and prospects know who you really are and why they should engage with you.

Content type: Blog Post

Links:

Video: The Real Workhorse in Your Marketing Stable

Video really pulls its weight when it comes to delivering results. SEO. Mobile. Social media. Conversions. It does it all. So why aren't you using it more? This blog will highlight some of the main benefits of using video in your marketing campaigns.

Content type: Blog Post

Links:

When Will Millennials be Able to Buy Their First Home?

Millennials want to ditch their rentals but can they afford to buy their first home any time soon? This blog will talk about the challenges millennials are facing in the real estate market.

Content type: Blog Post

Links:

What Millennials Look for in a Home

What are the elements that millennials just can't live without and demand in their first homes? This blog will address their special requests.

Content type: Blog Post

Links:

Artificial Intelligence: The Secret to Better Content in 2019

AI is the new tool to supercharge content and marketers should get ready now to launch in 2019.

Content type: Blog Post

Links:

Internet Youngster, Email, Is All Grown Up

Remember email? One of the first darlings of the digital age is all grown up. What is the state of email today? Aside from being the highest ROI marketing tactic, it still has the chops to deliver.

Content type: Blog Post

Links:

2019 Is Coming: Marketing Trends to Get Ready

Creativity, business and content, oh my. What trends will arrive in 2019? How should you be preparing today? This blog will address what's to come in Marketing in the not too distant future.

Content type: Blog Post

Links:

Interactive Content: It's More Than Just Entertainment Value

Interactive content engages audiences and differentiates brands. What's stopping you from creating more interactive experiences that improve loyalty and sales?

Content type: Blog Post

Links:

What Makes a Good Story for Your Brand?

Does your company's content lack inspiration? Do you find it difficult to identify or create story opportunities that will appeal to readers? This blog will provide some pointers to creating content that will add to your brand story and cement your business as inspired.

Content type: Blog Post

Links:

Stop: No More Boring Case Study Videos, Please!

You can create a case study in video format but that doesn't mean it's going to be interesting. What you need is some storytelling skills and a sense of drama to keep viewers engaged. This blog will point you in the direction toward compelling video opportunities.

Content type: Blog Post

Links:

How to Create Irresistible Content

Content is pumped out every day by teams of people dedicated to their craft. But is the work really that interesting or does it just meet a deliverable on a content calendar? This blog will provide some tips on creating irresistible content that just might invigorate creators too.

Content type: Blog Post

Links:

Can We Talk? Chatbots, Messaging Apps and Voice Assistants Are Headed for Your Business

What is the outlook for digital conversations with customers? Be prepared for chatbots, messaging apps and voice assistants to engage in two-sided tech communications. This blog will help you get ready.

Content type: Blog Post

Links:

Hold Your Content Feet to the ROI Fire

Sure, inbound marketing is less of an investment than traditional marketing tactics. But are you getting the best return possible in your content efforts? This blog will address the ways to measure content ROI and how you can make your inbound more financially responsive.

Content type: Blog Post

Links:

Creating a Fluid Content Experience for Your Customers

If you're like most other businesses, the customer view of your company's content may seem disjointed and unorganized. This blog will address the importance of creating unified content that flows instead of stumbles.

Content type: Blog Post

Links:

Customer Experiences: The Names Says It All, But Are You Still Just Pushing Content?

In a perfect world, we want to give prospects and customers the ultimate experience with our business. However, for lots of reasons, we just keep pumping out content, hoping something will resonate. Why not create experiential content? This blog addresses ways to do that.

Content type: Blog Post

Links:

AI: The Newest Tool to Drive Higher Content Engagement

Put AI analytics to work in your content initiative to better understand user engagement and abandonment. This blog will discuss what content types work best when it comes to conversion.

Content type: Blog Post

Links:

Influencer Marketing: It's Not Only for B2C

Influencer marketing may seem to be a tactic perfectly designed for B2C businesses--and it is--but B2B companies can also tap into influencer marketing benefits. This blog will address how to do it in the B2B space.

Content type: Blog Post

Links:

How to Use Data to Create the Best Storytelling Content

Data and great storytelling are not mutually exclusive. This blog will talk about using data to become more effective in targeting audiences appropriately.

Content type: Blog Post

Keywords: 800

Links:

Are You Buying Martech the Wrong Way?

The Martech landscape is overwhelming. No question. So it's easy to see how marketers can be zealous in acquiring all the shiny new apps. This blog will talk about the smart way to buy martech in your business.

Content type: Blog Post

Links:

The Importance of Employer Branding

Why it's critical for companies to invest in branding in order to attract and retain the best candidates. What are employer brand objectives? What are some of the initiatives that successful employer brands implement? Let's take a good look at this emerging strategy for savvy employers

Content type: Blog Post

Links:

How to Use Social Media in Your Job Search

Social media isn't just for games and catching up on friend posts. Take advantage of what it has to offer and put it to work for your job search.

Content type: Blog Post

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Smart Job Search Strategies for Older Professionals

Can you get a job today if you're not a Millennial? Older workers don't have a positive outlook on their job search but there are some smart strategies that will help position them for success.

Content type: Blog Post

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What is Employer Branding?

Employer branding may be an unknown to many businesses but it's critical that they understand how important it is to be able to attract and hire the best candidates. An overview of employer branding can start the dialogue.

Content type: Blog Post

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Using Employee Advocacy to Boost Hiring

Using an employee advocacy initiative will help employer branding, employee engagement and social media recruiting. All this supports the overall objective of boosting hiring goals.

Content type: Blog Post

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5 Ways to Amplify B2B Content

Most great B2B content doesn't realize its full potential because it doesn't get a chance to shine. This blog will address 5 ways to optimize B2B content to extend its scope.

Content type: Blog Post

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Should You Switch Your Content Marketing to Video Only?

Everybody knows that video is critical to any content strategy, but should you make the move to video only? This blog will address pros and cons.

Content type: Blog Post

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Employer Branding Best Practices

This blog will address the best practices involve in creating and maintaining a vital employer brand.

Content type: Blog Post

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Machine Learning: The Big Disruptor in Demand Gen

AI ad machine learning are disrupting demand generation, but in a good way. This blog will address how they can help drive more value and growth.

Content type: Blog Post

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Employee Advocacy: The Real Magnet for Great Talent

Due to social media, your employees can work as great advocates for your company and draw in qualified talent you may not have found any other way.

Content type: Blog Post

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The Role of Machine Learning in the Job Hiring Process

Looking for a job has radically changed in the digital age. So how do job seekers and HR managers find each other for a perfect match? Enter Machine Learning.

Content type: Blog Post

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Top Employers Hiring Execs Over 50

Savvy enterprises know the value of seasoned executives. This blog will highlight a few companies that make it a policy to hire professionals over 50.

Content type: Blog Post

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The Top 10 Cities for New College Grads

Where should new college grads look for the most career opportunities in 2019? We'll list the cities and provide the highlights for each.

Content type: Blog Post

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How to Build a Career in the Digital Age

What skills are critical to crafting a career in the digital age? This blog will address future proofing a career in a changing world.

Content type: Blog Post

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Customer case study

Suggest a series of customer case studies as testimonials and proof points for Hoops HR solutions. Each case study would average 1500 words.

Content type: Whitepaper

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Interactive Content: It's More Than Just Entertainment Value

Interactive content engages audiences and differentiates brands. What's stopping you from creating more interactive experiences that improve loyalty and sales?

Content type: Blog Post

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AI: The Newest Tool to Drive Higher Content Engagement

Put AI analytics to work in your content initiative to better understand user engagement and abandonment. This blog will discuss what content types work best when it comes to conversion.

Content type: Blog Post

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Customer Experiences: The Names Says It All, But Are You Still Just Pushing Content?

In a perfect world, we want to give prospects and customers the ultimate experience with our business. However, for lots of reasons, we just keep pumping out content, hoping something will resonate. Why not create experiential content? This blog addresses ways to do that.

Content type: Blog Post

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Creating a Fluid Content Experience for Your Customers

If you're like most other businesses, the customer view of your company's content may seem disjointed and unorganized. This blog will address the importance of creating unified content that flows instead of stumbles.

Content type: Blog Post

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Hold Your Content Feet to the ROI Fire

Sure, inbound marketing is less of an investment than traditional marketing tactics. But are you getting the best return possible in your content efforts? This blog will address the ways to measure content ROI and how you can make your inbound more financially responsive.

Content type: Blog Post

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Can We Talk? Chatbots, Messaging Apps and Voice Assistants Are Headed for Your Business

What is the outlook for digital conversations with customers? Be prepared for chatbots, messaging apps and voice assistants to engage in two-sided tech communications. This blog will help you get ready.

Content type: Blog Post

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How to Create Irresistible Content

Content is pumped out every day by teams of people dedicated to their craft. But is the work really that interesting or does it just meet a deliverable on a content calendar? This blog will provide some tips on creating irresistible content that just might invigorate creators too.

Content type: Blog Post

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Stop: No More Boring Case Study Videos, Please!

You can create a case study in video format but that doesn't mean it's going to be interesting. What you need is some storytelling skills and a sense of drama to keep viewers engaged. This blog will point you in the direction toward compelling video opportunities.

Content type: Blog Post

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What Makes a Good Story for Your Brand?

Does your company's content lack inspiration? Do you find it difficult to identify or create story opportunities that will appeal to readers? This blog will provide some pointers to creating content that will add to your brand story and cement your business as inspired.

Content type: Blog Post

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Artificial Intelligence: The Secret to Better Content in 2019

AI is the new tool to supercharge content and marketers should get ready now to launch in 2019.

Content type: Blog Post

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Internet Youngster, Email, Is All Grown Up

Remember email? One of the first darlings of the digital age is all grown up. What is the state of email today? Aside from being the highest ROI marketing tactic, it still has the chops to deliver.

Content type: Blog Post

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Advice for Today's CMO: Focus on the Big 3

CMOs are bombarded with conflicting strategies from all directions in the enterprise. By focusing on the big 3: data, digital and revenue, they'll find their way to success easily and take their company with them.

Content type: Blog Post

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Millennials Are Changing Real Estate: What You Need to Know

Millennials have very distinct goals and characteristics when it comes to real estate rentals. This blog will address their strategies and tactics when it comes to making real estate choices.

Content type: Blog Post

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How developments in the telecom industry change the way you should engage your audience

Disruption and telecommunications marketing: how developments to the industry change the way you should reach out to your audience

Content type: Blog Post

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Five Reasons Why Managing Your Own Investment Properties Is a Bad Idea

Self-management of investment property may sound like a great idea but it's not necessarily so. This blog will address five reasons why you shouldn't go it alone.

Content type: Blog Post

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Had enough? When to hire a property management company

DIY sounds good at the beginning but can take its toll on even the most earnest property owner. If the signs are pointing to the need for help, don't wait. Hire a property management firm today.

Content type: Blog Post

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Going Green: Eco-Friendly Home Improvements

Improvements and upgrades to make a home more eco-friendly

Content type: Blog Post

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Millennials Targeting Rent to Own Opportunities

Why are millennials seeking the rent to own option instead of taking out a mortgage?

Content type: Blog Post

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How to Flip a House e-book

Flipping a house--is it a nightmare or a dream route to big bucks? This e-book will address the world of flipping, how to know a good deal, how to make money, etc.

Content type: Whitepaper

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Creating a Personalized Smart Home eBook

What does it take to create a smart home today? How do you get started? What technologies are available? How will a smart home make your life better? This e-book addresses the benefits of living in a smart home and what elements will make it work for your particular needs.

Content type: Whitepaper

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Millennials Targeting Rent to Own Opportunities

Why are millennials seeking the rent to own option instead of taking out a mortgage?

Content type: Blog Post

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The Top 15 Cities Where Millennials Are Buying Their First Homes

Where are millennials making the decision to settle down? This blog outlines the top 15 cities where you'll find them.

Content type: Blog Post

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When Will Millennials be Able to Buy Their First Home?

Millennials want to ditch their rentals but can they afford to buy their first home any time soon? This blog will talk about the challenges millennials are facing in the real estate market.

Content type: Blog Post

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What Millennials Look for in a Home

What are the elements that millennials just can't live without and demand in their first homes? This blog will address their special requests.

Content type: Blog Post

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5 Digital Marketing Trends for the Holiday 2018 Season

What digital marketing trends are resonating with retailers prior to the 2017 holiday season? Let's talk about the top 5 that are savvy marketers are gearing up for now.

Content type: Blog Post

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Why you should use Pinterest for pre-holiday marketing this year

67% of Pinners say Pinterest is important for holiday purchases. Pinners outspend the general public by 2x when it comes to holiday purchases, Pinterest is a real sugarplum for content marketers during this time of year. Holiday pinning begins in early autumn and builds to a full-blown frenzy by the time the winter holidays arrive. Adding content early in the fall timeframe will allow maximum exposure on Pinterest where 45% begin holiday planning.

Content type: Blog Post

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Create the Right Video for Every Step in Your Customer's Journey

The message changes based on where your prospects are in their journey with you. This blog will give some ideas on what works best for different stages.

Content type: Blog Post

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Boost Your Influencer Marketing ROI in 2017

Measuring the effectiveness of influencer marketing can be a challenge at best. This blog will address the metrics that marketers can apply to measure ROI effectiveness this year.

Content type: Blog Post

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Trust Issues: Is Influencer Marketing Fake or Fabulous?

Influencer marketing is on the rise, no question. But is it all real? Do influencers really get behind what they tout or do they just know a good thing when they see it?

Content type: Blog Post

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Do You Have the Technology Chops for Effective Influencer Marketing?

Technology certainly isn't slowing down and it's having a big impact on influencer marketing. What will brands need to compete in this new world?

Content type: Blog Post

Links:

Trust Issues: Is Influencer Marketing Fake or Fabulous?

Influencer marketing is on the rise, no question. But is it all real? Do influencers really get behind what they tout or do they just know a good thing when they see it?

Content type: Blog Post

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Get Inbound buy-in from your organization

Some companies have a harder time making the transition to an inbound strategy. If yours is one of them, here are some tips to help you get inbound buy-in.

Content type: Blog Post

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5 Web Design Trends to Kick Off 2018

What trends and style are on point for website design for the start of 2018? The blog will cover 5 popular design elements that indicate that a website is current and ready for business.

Content type: Blog Post

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5 Web Design Trends to Kick Off 2018

What trends and style are on point for website design for the start of 2018? The blog will cover 5 popular design elements that indicate that a website is current and ready for business.

Content type: Blog Post

Links:

The Art of Storytelling: Content Marketing In an Age of Distractions

We're all bombarded with messages all day, every day. How can you craft your content to cut through the noise and make sense for your audience?

Content type: Blog Post

Links:

The design principle for high-performing email campaigns

A simple tactic such as using an inverted pyramid design principle can produce great results. A few strategically placed elements can generate more sales and click throughs.

Content type: Blog Post

Links:

The Art of Storytelling: Content Marketing In an Age of Distractions

We're all bombarded with messages all day, every day. How can you craft your content to cut through the noise and make sense for your audience?

Content type: Blog Post

Links:

5 Web Design Trends to Kick Off 2018

What trends and style are on point for website design for the start of 2018? The blog will cover 5 popular design elements that indicate that a website is current and ready for business.

Content type: Blog Post

Links:

What are the Metrics That Really Matter?

When it comes to inbound marketing, there are many things to measure. But if you have to pick the top 5, what would they be? This blog will address those 5 important metrics.

Content type: Blog Post

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There's No Remarkable Content Without A Remarkable Strategy

Content is just content if it's not backed up by a great inbound strategy. This blog will address some of the pitfalls when there's no strategy in place.

Content type: Blog Post

Links:

Build a campaign strategy that works for your small marketing team

Small teams have to make the most of the resources they have. Here are some tips on creating a campaign strategy that optimizes all resources including outsourcing.

Content type: Blog Post

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Why You Should Introduce New Technology Into Your Digital Marketing

Obviously you need tech to do digital marketing but there are related aspects that improve when your technology is new: security, speed, perception, etc.

Content type: Blog Post

Links:

The design principle for high-performing email campaigns

A simple tactic such as using an inverted pyramid design principle can produce great results. A few strategically placed elements can generate more sales and click throughs.

Content type: Blog Post

Links:

Build a campaign strategy that works for your small marketing team

Small teams have to make the most of the resources they have. Here are some tips on creating a campaign strategy that optimizes all resources including outsourcing.

Content type: Blog Post

Links:

There's No Remarkable Content Without A Remarkable Strategy

Content is just content if it's not backed up by a great inbound strategy. This blog will address some of the pitfalls when there's no strategy in place.

Content type: Blog Post

Links:

What are the Metrics That Really Matter?

When it comes to inbound marketing, there are many things to measure. But if you have to pick the top 5, what would they be? This blog will address those 5 important metrics.

Content type: Blog Post

Links:

5 Web Design Trends to Kick Off 2018

What trends and style are on point for website design for the start of 2018? The blog will cover 5 popular design elements that indicate that a website is current and ready for business.

Content type: Blog Post

Links:

The Top 3 Ways Manufacturers Can Improve Their Content Marketing

Once a manufacturing company has committed to working a content marketing strategy, there are 3 ways that can boost their success.

Content type: Blog Post

Links:

Boost Your Influencer Marketing ROI in 2018

Measuring the effectiveness of influencer marketing can be a challenge at best. This blog will address the metrics that marketers can apply to measure ROI effectiveness this year.

Content type: Blog Post

Links:

Do You Have the Technology Chops for Effective Influencer Marketing?

Technology certainly isn't slowing down and it's having a big impact on influencer marketing. What will brands need to compete in this new world?

Content type: Blog Post

Links:

Trust Issues: Is Influencer Marketing Fake or Fabulous?

Influencer marketing is on the rise, no question. But is it all real? Do influencers really get behind what they tout or do they just know a good thing when they see it?

Content type: Blog Post

Links:

Boost Your Influencer Marketing ROI in 2018

Measuring the effectiveness of influencer marketing can be a challenge at best. This blog will address the metrics that marketers can apply to measure ROI effectiveness this year.

Content type: Blog Post

Links:

Is Cloud Computing Changing Business Management?

What impact is the cloud having in organizations and what else needs to change yet for smart, effective management?

Content type: Blog Post

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The Landscape of Data-Driven Marketing in 2018

Data-driven marketing isn't new at all but it is changing. What does the landscape look like in 2018?

Content type: Blog Post

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The Art of Storytelling: Content Marketing In an Age of Distractions

We're all bombarded with messages all day, every day. How can you craft your content to cut through the noise and make sense for your audience?

Content type: Blog Post

Links:

How to Select the Best Customer Data Platform for Your Business

Getting a single view of your customers requires a look at several CDP options. There are ways to streamline the CDP vendor decision and this blog will address them.

Content type: Blog Post

Links:

5 Reasons SMBs Should Embrace Martech ASAP

Martech may seem like a luxury to start-ups or small businesses but it's best to get started early. This blog will address 5 reasons why it's a good idea to get on board with Martech asap.

Content type: Blog Post

Links:

Build a campaign strategy that works for your small marketing team

Small teams have to make the most of the resources they have. Here are some tips on creating a campaign strategy that optimizes all resources including outsourcing.

Content type: Blog Post

Links:

The Art of Storytelling: Content Marketing In an Age of Distractions

We're all bombarded with messages all day, every day. How can you craft your content to cut through the noise and make sense for your audience?

Content type: Blog Post

Links:

Mobile is the new darling for Black Friday and Cyber Monday retailers

Billions in consumer dollars are on the line over the Thanksgiving holiday weekend and mobile is the way to get your share and then some.

Content type: Blog Post

Links:

2019 Public Cloud Trends

Once your organization has taken the first step (IaaS / re-hosting the data center in the public cloud), where do you go from there?

Content type: Blog Post

Links:

When Will Millennials be Able to Buy Their First Home?

Millennials want to ditch their rentals but can they afford to buy their first home any time soon? This blog will talk about the challenges millennials are facing in the real estate market.

Content type: Blog Post

Links:

Video: The Real Workhorse in Your Marketing Stable

Video really pulls its weight when it comes to delivering results. SEO. Mobile. Social media. Conversions. It does it all. So why aren't you using it more? This blog will highlight some of the main benefits of using video in your marketing campaigns.

Content type: Blog Post

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The Three-Legged Stool of Marketing Success: Digital Marketing, Lead Generation and Sales Enablement

Nothing happens until somebody sells something. An old adage that still rings true, but the path is somewhat more twisting than it used to be. Why digital marketing. lead generation and sales enablement are all necessary for success today.

Content type: Blog Post

Links:

Get Inbound buy-in from your organization

Some companies have a harder time making the transition to an inbound strategy. If yours is one of them, here are some tips to help you get inbound buy-in.

Content type: Blog Post

Links:

Get Inbound buy-in from your organization

Some companies have a harder time making the transition to an inbound strategy. If yours is one of them, here are some tips to help you get inbound buy-in.

Content type: Blog Post

Links:

How to Protect Your Brand from Fake News and Alternative Facts

In these days of self publishing and grassroots journalism, almost every brand is vulnerable to compromise. What do you do if you fall victim to fake news and alternative facts?

Content type: Blog Post

Links:

5 Ways to Check Out a Digital Agency Before Hiring Them

Prospective clients want to know who you are before they commit and put their business in your hands. They could call you for references before they sign on the dotted line but there are 5 unobtrusive ways to learn why you should hire them.

Content type: Blog Post

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The Importance of Personal Brand in a Job Search

It's not only about the resume when it comes to professional job searches today. Creating and adhering to your own personal brand is critical. This blog will address what it means to create a personal brand.

Content type: Blog Post

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Not Ready to Retire: The Benefits of Working Longer

Older executives not only add value to organizations, there are positive personal benefits for working past the typical retirement age. This blog will address some of those points.

Content type: Blog Post

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Why Amenity Spaces Are Critical for Employee Retention

Employers are asking more and more of employees in order to stay ahead so they are realizing the value of integrating amenity spaces to avoid employee burnout and encourage retention.

Content type: Blog Post

Links:

The Importance of Employer Branding

Why it's critical for companies to invest in branding in order to attract and retain the best candidates. What are employer brand objectives? What are some of the initiatives that successful employer brands implement? This blog will take a look at this emerging strategy for savvy employers.

Content type: Blog Post

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Using Employee Advocacy to Boost Hiring

Using an employee advocacy initiative will help employer branding, employee engagement and social media recruiting. All this supports the overall objective of boosting hiring objectives.

Content type: Blog Post

Links:

The Demise of the Standard Interview: Is There a Better Way to Find the Best New Hire?

Standard interviews are becoming a thing of the past for their outdated tactics. But how else can employers gauge appropriate talent? This blog will share a few ideas on changing up the interview process.

Content type: Blog Post

Links:

Smart Job Search Strategies for Older Professionals

Can you get a job today if you're not a Millennial? Older workers don't have a positive outlook on their job search but there are some smart strategies that will help position them for success.

Content type: Blog Post

Links:

The Top 3 Things You Need in a Third-Party Maintenance Solution

Third-party maintenance providers offer multiple features and it can be a challenge to sort through the options. This blog will address the top 3 things any company considering a third-party maintenance solution should evaluate.

Content type: Blog Post

Links:

Get Inbound buy-in from your organization

Some companies have a harder time making the transition to an inbound strategy. If yours is one of them, here are some tips to help you get inbound buy-in.

Content type: Blog Post

Links:

Get Inbound buy-in from your organization

Some companies have a harder time making the transition to an inbound strategy. If yours is one of them, here are some tips to help you get inbound buy-in.

Content type: Blog Post

Links:

The Three-Legged Stool of Marketing Success: Digital Marketing, Lead Generation and Sales Enablement

Nothing happens until somebody sells something. An old adage that still rings true, but the path is somewhat more twisting than it used to be. Why digital marketing. lead generation and sales enablement are all necessary for success today.

Content type: Blog Post

Links:

The Art of Storytelling: Content Marketing In an Age of Distractions

We're all bombarded with messages all day, every day. How can you craft your content to cut through the noise and make sense for your audience?

Content type: Blog Post

Links:

Build a campaign strategy that works for your small marketing team

Small teams have to make the most of the resources they have. Here are some tips on creating a campaign strategy that optimizes all resources including outsourcing.

Content type: Blog Post

Links:

Why a Data Center Migration Plan Is the Key to Any Relocation

Smart tech managers know the value of having a plan prior to any data center migration initiative. This blog will address the elements of a plan and how to create one.

Content type: Blog Post

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Data Center Relocation Shouldn't Be a D-I-Y project

Relocating your data center shouldn't be left to your IT team just because it may seem an easy solution. This blog will address the reasons why data center relocation should be handled by a professional company.

Content type: Blog Post

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Data Center Audit Checklist: What's the State of Your Data Center Infrastructure?

Data center infrastructures must be highly functioning in the areas of availability, flexibility, manageability, security and cost effectiveness. This checklist will help point out current areas of strength and weakness in your current infrastructure.

Content type: Blog Post

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How to Create a Cloud Disaster Recovery Plan

Surviving a disaster starts long before the potential for one occurs. Build a strong disaster recovery plan and work more confidently. This blog will address how to get started planning and what to include.

Content type: Blog Post

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Your Cloud Disaster Recovery Plan: How Often Should You Test It?

Don't just set it and forget it when it comes to your cloud disaster recovery plan. This blog will address the care and feeding of this critical initiative for your business.

Content type: Blog Post

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What Options Are Available for Disaster Recovery in the Cloud?

In-cloud disaster recovery isn't a one size fits all proposition. Select an option that supports your business appropriately. This blog will address options typically available.

Content type: Blog Post

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How to Create a Cloud Disaster Recovery Plan

Surviving a disaster starts long before the potential for one occurs. Build a strong disaster recovery plan and work more confidently. This blog will address how to get started planning and what to include.

Content type: Blog Post

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Best Practices for Cloud Disaster Recovery

It's important to take into consideration your company and infrastructure when planning for cloud disaster recovery. This blog will address some of the best practices for success.

Content type: Blog Post

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Call Center KPIs for the Financial Industry

This blog will address the Key Performance Indicators for call centers in the Financial Industry. Understanding KPIs will help call centers make appropriate adjustments for improved performance.

Content type: Blog Post

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Best Practices for Financial Company Call Centers

Financial companies have unique requirements for their call centers. This blog will address best practices to help facilitate call center operations.

Content type: Blog Post

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Best Practices for Financial Company Call Centers

Financial companies have unique requirements for their call centers. This blog will address best practices to help facilitate call center operations.

Content type: Blog Post

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Blockchain Technology: How Will It Affect Healthcare Security?

Security of data is a priority for healthcare organizations of all sizes. Organizations continually search for more efficient and secure methods to preserve their data. Enter blockchain. Multiple checkpoints instead of a single gateway improve the security of sensitive data. Patients benefit also by having all their medical data sent to new specialists in the chain. Blockchain provides a new level of validation not seen before in healthcare settings.

Content type: Blog Post

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Digital Accessibility: Why should you care?

Providing digital solutions to a wider audience now incorporates legal, ethical and technological components for those with disabilities. Providing the best user experience for everyone rests on incorporating accessibility features into digital products such as web design and mobile apps. Brands that don't address accessibility could risk diminished financials and reputations.

Content type: Blog Post

Links:

The design principle for high-performing email campaigns

A simple tactic such as using an inverted pyramid design principle can produce great results. A few strategically placed elements can generate more sales and click throughs.

Content type: Blog Post

Links:

How to Pick the Right Cloud Management Services Provider for Your Business

What are the critical factors to consider when choosing a cloud management services provider? This blog will address some of the issues that enter into making a good decision for your business.

Content type: Blog Post

Links:

Building a Data Culture

Big data is here to stay and any business that wants to thrive will recognize that and run, not walk, to big data implementation. It is the new core of any business with plans to work smart. All the talk about data and analytics can sound like a big technology initiative, when, in reality, a data culture is not really about technology at all. It’s about incorporating a mindset for your enterprise that focuses on empowering employees to make smarter decisions to move the business forward.

Content type: Blog Post

Links:

Digital Transformation: The Impact of AI on the Manufacturing Industry

Suggest a series of blogs on how AI and digital transformation will impact different industries: financial, retail, manufacturing, healthcare and media. Could be compiled into a white paper in the future. This third blog will address the manufacturing industry.

Content type: Blog Post

Keywords: 800

Links:

The Impact of AI Across the Enterprise: Business Processes

Suggest a blog series (3) on how AI and digital transformation will impact several areas across the enterprise: operations, customer experiences and business processes. This third blog will address business processes.

Content type: Blog Post

Links:

How to Build a Digital Transformation Strategy

In order to take advantage of new technologies, companies must prepare a digital transformation strategy. Successfully connecting data, humans, technology, etc. will determine whether or not an enterprise will prosper. Building out a digital transformation strategy is the first step.

Content type: Blog Post

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The long tail of your digital transformation

What is the reach and long tail when implementing digital transformation in the enterprise? This blog will highlight some elements of this initiative

Content type: Blog Post

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The long tail of your digital transformation

What is the reach and long tail when implementing digital transformation in the enterprise? This blog will highlight some elements of this initiative

Content type: Blog Post

Links:

How to Select the Best Customer Data Platform for Your Business

Getting a single view of your customers requires a look at several CDP options. There are ways to streamline the CDP vendor decision and this blog will address them.

Content type: Blog Post

Links:

Can the Cloud Handle Your Workload?

Is the cloud a perfect solution for your business? This blog will talk about things to consider that may change your views on total migration.

Content type: Blog Post

Links:

Top five steps to building a compelling brand narrative

Build your brand by letting customers and prospects know who you really are and why they should engage with you.

Content type: Blog Post

Links:

Building a Data Culture

Big data is here to stay and any business that wants to thrive will recognize that and run, not walk, to big data implementation. It is the new core of any business with plans to work smart. All the talk about data and analytics can sound like a big technology initiative, when, in reality, a data culture is not really about technology at all. It’s about incorporating a mindset for your enterprise that focuses on empowering employees to make smarter decisions to move the business forward.

Content type: Whitepaper

Links:

Machine Learning as a Competitive Advantage

This white paper would explore the reasons why executives should integrate machine learning into their businesses--how it can provide competitive advantages through fresh insights and how organizations will need to adapt.

Content type: Whitepaper

Links:

Top five steps to building a compelling brand narrative

Build your brand by letting customers and prospects know who you really are and why they should engage with you.

Content type: Blog Post

Links:

Cloud Backup and recovery software solutions for business in 2019

Backup and recovery software in the cloud has transformed the way businesses backup, restore and manage their data. Cloud backup for business is essential for effective enforcement of the disaster recovery process.

Content type: Blog Post

Keywords: Backup and recovery software,Backup and recovery tools,backup solutions for business,business backup solutions,cloud backup for business

Links:

Enterprise cloud data backup services compared

Compare all types except the competition. hybrid and such. in cloud compare us

Content type: Blog Post

Keywords: Cloud backup software,cloud backup companies,enterprise cloud backup services,data backup companies,cloud data backup services

Links:

Strategies and solutions for data backup and disaster recovery for business enterprises

Natural disasters, cyber attacks, client data protection and system failures are only some of the critical reasons your business needs a cloud backup disaster recovery plan.

Content type: Blog Post

Keywords: cloud backup disaster recovery,cloud backup solutions review,enterprise backup solutions,cloud computing backup and recovery,cloud computing backup solutions

Links:

Tools for Small & Large-Scale Email Migrations

Migrate email between on premise mailboxes and cloud-based services easily and without errors. Cloudally Supports MS Exchange, Office 365, G Suite, Box and more.

Content type: Blog Post

Keywords: Google apps exchange migration,Google apps email migration,email migration tool,how to backup emails,how to backup google email

Links:

Cloud Backup for Microsoft with Cloudally: A beginner's guide "

Enable Microsoft cloud backup that's tightly integrated, allowing the restoration of individual files, folders, and entire data systems. Never lose track of your assets with Cloudally's Microsoft cloud backup and data recovery solution.

Content type: Blog Post

Keywords: Microsoft data backup,Microsoft data recovery,Microsoft cloud backup solutions,Microsoft cloud backup service,Microsoft cloud backup

Links:

Leading Cloud Storage Options and Online backup services for business in 2019

Find the best online backup services and cloud storage options for disaster recovery, data loss and hard drive failure

Content type: Blog Post

Keywords: cloud backup companies,online backup services,cloud storage for business,backup in cloud,cloud storage options

Links:

Cloud disaster recovery solutions for Business Cloud disaster recovery

Learn everything you need to know about IT disaster recovery plan, and how to develop and refine your DR plan in our free guide.

Content type: Blog Post

Keywords: Cloud disaster recovery,IT disaster recovery plan,disaster recovery as a service,network disaster recovery plan,backup disaster recovery

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Preventing data loss in business data migration

When disasters occur, data loss prevention is crucial to minimizing downtime and protecting valuable business data. Cloud Data recovery software is designed to prevent data loss in migration, malware attacks, hard drive failure and more.

Content type: Blog Post

Keywords: data loss prevention,data loss prevention tools,data loss prevention solutions,data recovery software,data recovery tool

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Automated and Scheduled backup software tools

Automated (and encrypted) backup software allows performing automatic backup for any data type. An automatic backup utility provides a tool for relieving a user from routine backup tasks.

Content type: Blog Post

Keywords: encrypted cloud backup,automated backup software,contact backup application,corrupt backup recovery,google backup account

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ffice 365 email backup solutions

Daily online exchange backup software solutions secure your data by copying it to a cloud-based storage service.

Content type: Blog Post

Keywords: exchange online backup,exchange backup software,office 365 email backup solution,daily backup

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Top five steps to building a compelling brand narrative

Build your brand by letting customers and prospects know who you really are and why they should engage with you.

Content type: Blog Post

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The Art of Storytelling Infographics

Infographics are everywhere but do we pay attention to them? There's an art to creating infographics that engage readers while doing their job of sharing information.

Content type: Blog Post

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How to Use Video to Boost Marketing Results

Video can make huge boosts to marketing in almost every channel. This blog will address video's role in improving marketing campaign results.

Content type: Blog Post

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How marketing can actually work WITH sales to drive better leads

It's a beautiful thing when marketing and sales play well together. This blog will provide some tips on making that happen.

Content type: Blog Post

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Video: The Real Workhorse in Your Marketing Stable

Video really pulls its weight when it comes to delivering results. SEO. Mobile. Social media. Conversions. It does it all. So why aren't you using it more? This blog will highlight some of the main benefits of using video in your marketing campaigns.

Content type: Blog Post

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Your Cloud Disaster Recovery Plan: How Often Should You Test It?

Don't just set it and forget it when it comes to your cloud disaster recovery plan. This blog will address the care and feeding of this critical initiative for your business.

Content type: Blog Post

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Build a campaign strategy that works for your small marketing team

Small teams have to make the most of the resources they have. Here are some tips on creating a campaign strategy that optimizes all resources including outsourcing.

Content type: Blog Post

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5 Ways to Check Out a Digital Company Before Hiring Them

Prospective clients want to know who you are before they commit and put their business in your hands. They could call you for references before they sign on the dotted line but there are 5 unobtrusive ways to learn why you should hire them.

Content type: Blog Post

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How Martech Is Changing Marketing This Year

As we arrive at the end of 2018, what trends and changes can be attributed to martech in the marketing world? This blog will address the impact of martech and why it's critical for savvy marketers.

Content type: Blog Post

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5 Reasons SMBs Should Embrace Martech ASAP

Martech may seem like a luxury to start-ups or small businesses but it's best to get started early. This blog will address 5 reasons why it's a good idea to get on board with Martech asap.

Content type: Blog Post

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Why Outsourcing Can Drive B2B Growth

Marketing constraints can substantially hinder SMB tech company growth. This blog will address how outsourcing marketing can turn that around so companies can realize real growth.

Content type: Blog Post

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Why Outsourcing Can Drive B2B Growth

Marketing constraints can substantially hinder SMB tech company growth. This blog will address how outsourcing marketing can turn that around so companies can realize real growth.

Content type: Blog Post

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New BFFs: Marketing and Blockchain

Marketers of the very near future will capitalize on new tools and technologies to deliver results and better ROI. Blockchain provides savvy marketers with new ways to organize and execute marketing functions that engage partners and customers while delivering value and efficiency.

Content type: Blog Post

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The Three-Legged Stool of Marketing Success: Digital Marketing, Lead Generation and Sales Enablement

Nothing happens until somebody sells something. An old adage that still rings true, but the path is somewhat more twisting than it used to be. Why digital marketing. lead generation and sales enablement are all necessary for success today.

Content type: Blog Post

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Simple Tips On Data Backup for SMBs

Small business owners wear lots of hats and managing a data backup strategy may not be a priority. This article will address simple steps on data backup that small business owners will appreciate.

Content type: Blog Post

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Best Startup Business Trends in 2018

What trends will give startups a boost in 2019? This article will address issues such as IT spending, marketing tools, financials and the modern workplace.

Content type: Whitepaper

Links:

Best Startup Business Trends in 2018

What trends will give startups a boost in 2018? This article will address issues such as IT spending, marketing tools, financials and the modern workplace.

Content type: Whitepaper

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Machine Learning as a Competitive Advantage

This white paper would explore the reasons why executives should integrate machine learning into their businesses--how it can provide competitive advantages through fresh insights and how organizations will need to adapt.

Content type: Whitepaper

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Big Data in the Cloud: Is Your Team Ready?

Does your IT team have the chops to manage the big data push in the cloud? This blog will address what it will take to get ahead of the curve.

Content type: Blog Post

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Boost employer branding with smart SEO strategies

This blog will address why it's critical to create smart SEO strategies to boost employer visibility and brand. This differentiation of savvy SEO tactics will help employers stand out in search rankings and create brand awareness in the process.

Content type: Blog Post

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Can the Cloud Handle Your Workload?

Is the cloud a perfect solution for your business? This blog will talk about things to consider that may change your views on total migration.

Content type: Blog Post

Links:

Big Data in the Cloud: Is Your Team Ready?

Does your IT team have the chops to manage the big data push in the cloud? This blog will address what it will take to get ahead of the curve.

Content type: Blog Post

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Should You Switch Your Content Marketing to Video Only?

Everybody knows that video is critical to any content strategy, but should you make the move to video only?

Content type: Blog Post

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How developments in the telecom industry change the way you should engage your audience

Disruption and telecommunications marketing: how developments to the industry change the way you should reach out to your audience

Content type: Blog Post

Links:

Top five steps to building a compelling brand narrative

Build your brand by letting customers and prospects know who you really are and why they should engage with you.

Content type: Blog Post

Links:

What's the Big Deal About Employer Branding?

Employer branding may be an unknown to many businesses but it's critical that they understand how important it is to be able to attract and hire the best candidates. An overview of employer branding can start the dialogue.

Content type: Blog Post

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3 Ways That Copy Can Lift e-Commerce Conversion Rates

e-Commerce isn't only about optimization and functionality. Copy is still king. This blog will address how copy can help increase conversions.

Content type: Blog Post

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What Millennials Look for in a Home

What are the elements that millennials just can't live without and demand in their first homes? This blog will address their special requests.

Content type: Blog Post

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The Impact of Millennials on the 2019 Housing Market

Will millennials be buying next year? Or still hesitant to commit? This blog will address the outlook for 2019.

Content type: Blog Post

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The Art of Storytelling: Content Marketing In an Age of Distractions

We're all bombarded with messages all day, every day. How can you craft your content to cut through the noise and make sense for your audience?

Content type: Blog Post

Links:

Video: The Real Workhorse in Your Marketing Stable

Video really pulls its weight when it comes to delivering results. SEO. Mobile. Social media. Conversions. It does it all. So why aren't you using it more? This blog will highlight some of the main benefits of using video in your marketing campaigns.

Content type: Blog Post

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When Will Millennials be Able to Buy Their First Home?

Millennials want to ditch their rentals but can they afford to buy their first home any time soon? This blog will talk about the challenges millennials are facing in the real estate market.

Content type: Blog Post

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Using Employee Advocacy to Boost Hiring

Using an employee advocacy initiative will help employer branding, employee engagement and social media recruiting. All this supports the overall objective of boosting hiring objectives.

Content type: Blog Post

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Smart Job Search Strategies for Older Professionals

Can you get a job today if you're not a Millennial? Older workers don't have a positive outlook on their job search but there are some smart strategies that will help position them for success.

Content type: Blog Post

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The Importance of Employer Branding

Why it's critical for companies to invest in branding in order to attract and retain the best candidates. What are employer brand objectives? What are some of the initiatives that successful employer brands implement? Let's take a good look at this emerging strategy for savvy employers

Content type: Whitepaper

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Create Your Job Search Plan for 2017

A job search shouldn't be just a hit-or-miss proposition. Candidates need to develop a realistic plan and then work it to achieve success.

Content type: Blog Post

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What is Employer Branding?

Employer branding may be an unknown to many businesses but it's critical that they understand how important it is to be able to attract and hire the best candidates. An overview of employer branding can start the dialogue.

Content type: Blog Post

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The Internet of Things and Machine Learning

Machine learning will be critical for automation and intelligence as The Internet of Things grows and evolves. This blog will address this criticality.

Content type: Blog Post

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5 natural food trends important to consumers

Shoppers are showing what's important to them when selecting natural products. This blog will address five of the top trends for consumers today.

Content type: Blog Post

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Super Bowl spots don't really increase sales but advertisers are OK with it

Some TV commercials may initiate product sales but most advertisers aren't really concerned with moving the sales needle. Something else is going on with these spots that makes brands shell out mega bucks each year.

Content type: Blog Post

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The impact of cord-nevers on the media industry

By the year 2025, 50 percent of adults under 32 won't pay for traditional cable subscriptions. Who are these cord-nevers and how will their behavior affect broadcast media.

Content type: Whitepaper

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5 Web Design Trends to Kick Off 2019

What trends and style are on point for website design for the start of 2019? The blog will cover 5 popular design elements that indicate that a website is current and ready for business.

Content type: Blog Post

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The design principle for high-performing email campaigns

A simple tactic such as using an inverted pyramid design principle can produce great results. A few strategically placed elements can generate more sales and click throughs.

Content type: Blog Post

Links:

5 Ways to Check Out a Digital Agency Before Hiring Them

Prospective clients want to know who you are before they commit and put their business in your hands. They could call you for references before they sign on the dotted line but there are 5 unobtrusive ways to learn why they should hire you.

Content type: Blog Post

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5 Sales Enablement Tactics That Savvy Marketers Know

Sales enablement should be a two-way street between Sales and Marketing. Savvy marketers know how to work their side of the street and support Sales in a mutually beneficial relationship.

Content type: Blog Post

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The Top 5 Best Practices for B2B Sales Enablement

Increasing sales and improving conversion rates is top of mind for all B2B companies today. Let's talk about the top 5 best practices that the best businesses are implementing and working for their success.

Content type: Blog Post

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Which industry benchmarks you should use and where to find them

How do you know if your marketing has been successful? Here are some industry benchmarks for comparison as well as sources to locate them.

Content type: Blog Post

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There's No Remarkable Content Without A Remarkable Strategy

Content is just content if it's not backed up by a great inbound strategy. This blog will address some of the pitfalls when there's no strategy in place.

Content type: Blog Post

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Why You Should Introduce New Technology Into Your Digital Marketing

Obviously you need tech to do digital marketing but there are related aspects that improve when your technology is new: security, speed, perception, etc.

Content type: Blog Post

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How to Audit Your Inbound Marketing Strategy

An inbound marketing strategy isn't a set-it-and-forget-it proposition. Learn how to audit an inbound marketing strategy for effectiveness.

Content type: Blog Post

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How to Be the AI Evangelist in Your Organization

Influencer marketing generates huge revenue for global brands. So, how can the same principle be applied to evangelizing AI within an organization? Some best practices and innovations should get the ideas started.

Content type: Blog Post

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Why a Holistic Approach Is Best for AI Implementation

AI implementation is more than technology. It takes a holistic approach to not only introduce AI but to help ensure its long-term success. This blog will address why a holistic approach is the way to go.

Content type: Blog Post

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Why AI Adoption Challenges Even the Smartest Companies

Integrating AI into enterprises becomes harder than it needs to be because companies tend to want to "boil the ocean" right away instead of easing into the implementation. This blog will address how companies can adopt AI without angst.

Content type: Blog Post

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How to Hire for a Remote Work Force

Video Blog script: Hiring and managing remote employees takes some special perspectives. This blog will provide tips on what to do to make a virtual relationship work.

Content type: Blog Post

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The long tail of your digital transformation

What is the reach and long tail when implementing digital transformation in the enterprise. This blog will highlight some elements of this initiative

Content type: Blog Post

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The long tail of your digital transformation

What is the reach and long tail when implementing digital transformation in the enterprise. This blog will highlight some elements of this initiative

Content type: Blog Post

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How to Build a Digital Transformation Strategy

In order to take advantage of new technologies, companies must prepare a digital transformation strategy. Successfully connecting data, humans, technology, etc. will determine whether or not an enterprise will prosper. Building out a digital transformation strategy is the first step.

Content type: Blog Post

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IT Failure Isn't Only a Technology Issue

This blog will address how IT failure is not only a tech issue; that other areas of the business have impact for several reasons which will be addressed.

Content type: Blog Post

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IT Failure Isn't Only a Technology Issue

This blog will address how IT failure is not only a tech issue; that other areas of the business have impact for several reasons which will be addressed.

Content type: Blog Post

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How to Audit Your Inbound Marketing Strategy

An inbound marketing strategy isn't a set-it-and-forget-it proposition. Learn how to audit an inbound marketing strategy for effectiveness.

Content type: Blog Post

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5 Ways to Make Your Brand Irresistable to Candidates

What are the company attributes that will make people anxious to work for you? This blog will address the top 5 ways to make your brand more attractive to potential candidates.

Content type: Blog Post

Links:

Why Outdated Content Structures Are Limiting Your ATS Job Recruiting Efforts

This blog will address how ATS tech limitations, URL structures, lack of SEO content, etc. are restricting recruiting. Get back to employer control with an optimized job site.

Content type: Blog Post

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The Impact of AI Across the Enterprise

The white paper will address AI and digital transformation and what it will mean for departments across the enterprise: operations, customer experiences an businesses.

Content type: Whitepaper

Links:

2019 Is Coming: Marketing Trends to Get Ready

Creativity, business and content, oh my. What trends will arrive in 2019? How should you be preparing today? This blog will address what's to come in Marketing in the not too distant future.

Content type: Blog Post

Links:

Top 10 Property Management Tips to Generate Passive Income

Hiring a property manager may be the most effective route to passive income, especially if you're clueless about real estate rentals.

Content type: Blog Post

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Educating the C-Suite on the Value of Employer Branding

This blog will address why it's so important to inform the C-Suite about employer branding initiatives.

Content type: Blog Post

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The Top 15 Cities Where Millennials Are Buying Their First Homes

Where are millennials making the decision to settle down? This blog outlines the top 15 cities where you'll find them.

Content type: Blog Post

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Educating the C-Suite on the Value of Employer Branding and Organic SEO Strategies

This blog will address why the C-Suite needs to know about their organic SEO strategies as part of brand and hiring initiatives. Optimized career sites allow applicants to go directly to the employer. There's no better way to create a great candidate experience and make positive brand impressions than to be a company that cares enough to go the extra mile to make the recruiting experience one of simple, direct ability to apply.

Content type: Blog Post

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Top 20 Benefits to Portable Workplaces

This article will address how portable tech, cloud computing, VoIP, and other tools are allowing companies and their employees to become more nomadic.

Content type: Article

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The Top 5 Things You May Not Know About Applicant Tracking Systems

Most candidates trust that an Applicant Tracking System is their path into a company's recruiting system. This blog will address the pitfalls of an ATS and why they're not as effective as a managed content employer recruitment initiative.

Content type: Blog Post

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Quantum Marketing Website Home Page

The home page will set the tone for the new website for Quantum Marketing

Content type: Blog Post

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Employee Advocacy: The Real Magnet for Great Talent

Due to social media, your employees can work as great advocates for your company and draw in qualified talent you may not have found any other way.

Content type: Blog Post

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Employee Advocacy: The Real Magnet for Great Talent

Due to social media, your employees can work as great advocates for your company and draw in qualified talent you may not have found any other way. However, there can be a dark side to this in the form of negative reviews, inaccuracies, etc. A good optimization strategy would include suppressing the negative with increased rankings for positive content which pushes negative into deeper pages.

Content type: Blog Post

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Call Center KPIs for the Financial Industry

This blog will address the Key Performance Indicators for call centers in the Financial Industry. Understanding KPIs will help call centers make appropriate adjustments for improved performance.

Content type: Blog Post

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How to Improve Call Center Quality Assurance Through Analytics

Technology dramatically changed the Call Center and QA can benefit from it too. This blog will address: random sampling as just the beginning and the need to include analytics; agent desktop analytics; and reduction of repeat contacts.

Content type: Blog Post

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How to Make Customer Service Priority #1 in Your Call Center

This blog will feature ways that Call Centers can boost customer service levels for better quality assurance. Will include: setting clear goals, getting customer feedback, analyzing metrics, appropriate hiring, etc.

Content type: Blog Post

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Top 5 Best Practices for Call Center Quality Assurance

This blog will feature the top 5 best practices to ensure Call Center success: establish QA leader; call monitoring and performance checks; customer feedback; training & live coaching; incentive structure

Content type: Blog Post

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How to Enhance Call Center Performance Using Predictive Analytics

This blog will address predictive analytics for improving the performance of a call center, including time series forecasting, effective teamwork on data cleaning and preparation, and modeling/analysis of time series.

Content type: Blog Post

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Educating the C-Suite on the Value of Employer Branding

This blog will address the importance of educating the C-Suite on not only employer branding but also their organic sourcing strategies (SEO). Implementing SEO elements into branding initiatives is just the first phase but the company must be readily found in Google searches.Optimized career sites allow applicants to go directly to the employer and that's as good as it gets.

Content type: Blog Post

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5 Cuisine Tech Trends to Start 2019

What are five cuisine tech trends that will be important as 2018 comes to a close and 2019 launches. This blog will list and define them.

Content type: Blog Post

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Why Social Media is Critical for Employer Branding

Social media is a key component of employer branding and recruiting. This blog will address why social is so important to both thought leadership and recruitment efforts.

Content type: Blog Post

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Enterprise cloud data backup services compared

Compare all types except our competition. hybrid and such. in cloud compare us. main kws cloud data backup services Cloud backup software secondary kws cloud backup companies enterprise cloud backup services data backup companies H1 title (kw) cloud data backup services H2 title (kw) Cloud backup software how many kws in text body? include all kw variations in text body, with keywords outlined in red as H3 headings

Content type: Blog Post

Keywords: Cloud backup software,cloud backup companies,enterprise cloud backup services,data backup companies,cloud data backup services

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Why You Should Stop Focusing on Viral Content

Go viral was the content marketing mantra for quite awhile. Why it's now ok to calm down and stop worrying about it.

Content type: Blog Post

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Fundamentals of Marketing Automation

This eBook will talk about the basics of marketing automation. It will be patterned after the Email Marketing Fundamentals eBook (apprx. 28 pages)

Content type: Whitepaper

Links:

The Top 5 Things You May Not Know About Applicant Tracking Systems

Most candidates trust that an Applicant Tracking System is their path into a company's recruiting system. This blog will address the pitfalls of an ATS and why they're not as effective as a managed content employer recruitment initiative.

Content type: Blog Post

Links:

5 Ways to Make Your Brand Irresistable to Candidates

What are the company attributes that will make people anxious to work for you? This blog will address the top 5 ways to make your brand more attractive to potential candidates.

Content type: Blog Post

Links:

Why Social Media is Critical for Employer Branding

Social media is a key component of employer branding and recruiting. This blog will address why social is so important to both thought leadership and recruitment efforts.

Content type: Blog Post

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How to Protect Your Brand from Fake News and Alternative Facts

In these days of self publishing and grassroots journalism, almost every brand is vulnerable to compromise. What do you do if you fall victim to fake news and alternative facts.

Content type: Blog Post

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Get Inbound buy-in from your organization

Some companies have a harder time making the transition to an inbound strategy. If yours is one of them, here are some tips to help you get inbound buy-in.

Content type: Blog Post

Links:

Machine Learning as a Competitive Advantage

This white paper would explore the reasons why executives should integrate machine learning into their businesses--how it can provide competitive advantages through fresh insights and how organizations will need to adapt.

Content type: Whitepaper

Links:

The Impact of AI Across the Enterprise

The white paper will address AI and digital transformation and what it will mean for departments across the enterprise: operations, customer experiences an businesses.

Content type: Whitepaper

Links:

Building a Data Culture

Big data is here to stay and any business that wants to thrive will recognize that and run, not walk, to big data implementation. It is the new core of any business with plans to work smart. All the talk about data and analytics can sound like a big technology initiative, when, in reality, a data culture is not really about technology at all. It’s about incorporating a mindset for your enterprise that focuses on empowering employees to make smarter decisions to move the business forward.

Content type: Whitepaper

Links:

2019 Is Here: Marketing Trends to Get Ready

Creativity, business and content, oh my. What trends are arriving in 2019? How should you be preparing today? This blog will address what's to come in Marketing in the not too distant future.

Content type: Blog Post

Links:

Interactive Content: It's More Than Just Entertainment Value

Interactive content engages audiences and differentiates brands. What's stopping you from creating more interactive experiences that improve loyalty and sales?

Content type: Blog Post

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5 Ways to Amplify B2B Content

Most great B2B content doesn't realize its full potential because it doesn't get a chance to shine. This blog will address 5 ways to optimize B2B content to extend its scope.

Content type: Blog Post

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5 Ways to Amplify B2B Content

Most great B2B content doesn't realize its full potential because it doesn't get a chance to shine. This blog will address 5 ways to optimize B2B content to extend its scope.

Content type: Blog Post

Links:

What Makes a Good Story for Your Brand?

Does your company's content lack inspiration? Do you find it difficult to identify or create story opportunities that will appeal to readers? This blog will provide some pointers to creating content that will add to your brand story and cement your business as inspired.

Content type: Blog Post

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Stop: No More Boring Case Study Videos, Please!

You can create a case study in video format but that doesn't mean it's going to be interesting. What you need is some storytelling skills and a sense of drama to keep viewers engaged. This blog will point you in the direction toward compelling video opportunities.

Content type: Blog Post

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How to Create Irresistible Content

Content is pumped out every day by teams of people dedicated to their craft. But is the work really that interesting or does it just meet a deliverable on a content calendar? This blog will provide some tips on creating irresistible content that just might invigorate creators too.

Content type: Blog Post

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Can We Talk? Chatbots, Messaging Apps and Voice Assistants Are Headed for Your Business

What is the outlook for digital conversations with customers? Be prepared for chatbots, messaging apps and voice assistants to engage in two-sided tech communications. This blog will help you get ready.

Content type: Blog Post

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Hold Your Content Feet to the ROI Fire

Sure, inbound marketing is less of an investment than traditional marketing tactics. But are you getting the best return possible in your content efforts? This blog will address the ways to measure content ROI and how you can make your inbound more financially responsive.

Content type: Blog Post

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Creating a Fluid Content Experience for Your Customers

If you're like most other businesses, the customer view of your company's content may seem disjointed and unorganized. This blog will address the importance of creating unified content that flows instead of stumbles.

Content type: Blog Post

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AI: The Newest Tool to Drive Higher Content Engagement

Put AI analytics to work in your content initiative to better understand user engagement and abandonment. This blog will discuss what content types work best when it comes to conversion.

Content type: Blog Post

Links:

The Role of Machine Learning in the Job Hiring Process

Looking for a job has radically changed in the digital age. So how do job seekers and HR managers find each other for a perfect match? Enter Machine Learning.

Content type: Blog Post

Links:

5 Tips for Producing Killer B2B Videos

No more talking heads please. Let's put some life into B2B videos. This blog will offer 5 ways to create more engaging videos that communicate and engage creatively.

Content type: Blog Post

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Eyes on the Prize: Measuring ROI in Content Marketing

Developing content strategies and executing flawlessly are critical to content marketing but let's not take our eyes off the real objective: improving ROI. But how do you measure such an intangible?

Content type: Blog Post

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5 Reasons to Consider Adding a Podcast to Your Content Marketing strategy

How often do you think about introducing a podcast into your content marketing strategy? You should and here are 5 reasons why.

Content type: Blog Post

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Strategy and data vs. instinct and insight: finding the right balance to contribute to marketing KPIs

Strategy and data vs. instinct and insight: combining a fundamental understanding of your market with hard information to contribute to marketing KPIs.

Content type: Blog Post

Links:

5 Ways to Check Out a Digital Agency Before Hiring Them

Prospective clients want to know who you are before they commit and put their business in your hands. They could call you for references before they sign on the dotted line but there are 5 unobtrusive ways to learn why they should hire you.

Content type: Blog Post

Links:

How to choose / who to trust when outsourcing marketing activities

When you're a small marketing team but have big goals, it makes sense to outsource some elements of your initiatives. How do you choose who to partner with when the results are so critical?

Content type: Blog Post

Links:

How much inbound marketing really costs (what % of revenue you should expect to spend for growth)

What can a business expect to invest in inbound marketing? Are there levels of deliverables and service? How much will it take to move the needle from treading water to growth?

Content type: Blog Post

Links:

The design principle for high-performing email campaigns for your clients

A simple tactic such as using an inverted pyramid design principle can produce great results. A few strategically placed elements can generate more sales and click throughs.

Content type: Blog Post

Links:

Hello, Chatbot

What impact will chatbots have on the call center? This blog will discuss some potential interactions between technology and humans when it comes to customer engagement.

Content type: Blog Post

Links:

Building a Tighter Relationship Between CRM and the Call Center

This blog will talk about how CRM and the Call Center should align for more efficient customer engagement and retention.

Content type: Blog Post

Links:

Best Practices for Financial Company Call Centers

Financial companies have unique requirements for their call centers. This blog will address best practices to help facilitate call center operations.

Content type: Blog Post

Links:

Recruiting at C-Level

Special considerations come into play for C-Level execs searching for a new position. This blog will address how these execs can optimize job search results.

Content type: Blog Post

Links:

5 Rules to Capture Your Brand Voice in Digital Copy

A company's voice can be communicated effectively online through 5 very effective ways. This blog will address them and provide highlights.

Content type: Blog Post

Links:

Landing Page Tips to Increase Lead Conversions

What's the big secret in increasing lead conversions? Look to your landing pages and apply these savvy tips.

Content type: Blog Post

Links:

Top five steps to building a compelling brand narrative

Build your brand by letting customers and prospects know who you really are and why they should engage with you.

Content type: Blog Post

Links:

How to Audit Your Inbound Marketing Strategy

An inbound marketing strategy isn't a set-it-and-forget-it proposition. Learn how to audit an inbound marketing strategy for effectiveness.

Content type: Blog Post

Links:

Should You Switch Your Content Marketing to Video Only?

Everybody knows that video is critical to any content strategy, but should you make the move to video only?

Content type: Blog Post

Links:

Can the Cloud Handle Your Workload?

Is the cloud a perfect solution for your business? This blog will talk about things to consider that may change your views on total migration.

Content type: Blog Post

Links:

How Blockchain Is Improving Digital Identities

Digitally signed documents in finance and insurance applications can be problematic when it comes to proving identities. Blockchain technology can improve the process for consumers as well as businesses.

Content type: Blog Post

Links:

Does E-mail Still Have a Place in Mobile Marketing?

In a word, yes. Email is still amazingly resilient and productive when it comes to mobile marketing. This blog will show how it's still a very viable tactic in any promotional strategy.

Content type: Blog Post

Links:

No More Customer Service--Remove Friction and Create Memorable Customer Experiences

Consumers are expecting engaging experiences, not simply customer service interactions. Removing friction and adding fluid processes are the elements of memorable customer experiences.

Content type: Blog Post

Links:

Why Customer Experience Should Always Be Top-of-Mind

If you want customer loyalty, customer experience should be at the forefront of everything you do. This blog will address how to maintain a top-of-mind presence for the ultimate customer experiences.

Content type: Blog Post

Links:

How to Measure Your Company's Customer Experience

This blog will address the three elements used to measure a consumer-centric customer experience.

Content type: Blog Post

Links:

Building a Data Culture

Big data is here to stay and any business that wants to thrive will recognize that and run, not walk, to big data implementation. It is the new core of any business with plans to work smart. All the talk about data and analytics can sound like a big technology initiative, when, in reality, a data culture is not really about technology at all. It’s about incorporating a mindset for your enterprise that focuses on empowering employees to make smarter decisions to move the business forward.

Content type: Blog Post

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2019 Public Cloud Trends

Once your organization has taken the first step (IaaS / re-hosting the data center in the public cloud), where do you go from there?

Content type: Blog Post

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5 Ways to Make Sure You're Mobile-Ready for the Holiday 2018 Shopping Season

This blog will address 5 ways to optimize your mobile strategy and execution for the holiday 2018 season.

Content type: Blog Post

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Top 5 Tips for Smart Explainer Videos

This blog will address the top 5 things that make great explainer videos such as killer script, simplicity, music, etc.

Content type: Blog Post

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Not Your Father's Website Design

This blog will address growth-driven website design and how savvy marketers are implementing it to get to profitability faster and with more frequency.

Content type: Blog Post

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Should gamification be part of your content strategy?

Get out of your content marketing comfort zone and get your game on.

Content type: Blog Post

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What are KPIs and what do you do with them?

A definition of Key Performance Indicators, what they represent and what they mean for a business.

Content type: Blog Post

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Fundamentals of Marketing Automation

This eBook will talk about the basics of marketing automation. It will be patterned after the Email Marketing Fundamentals eBook (apprx. 28 pages)

Content type: Whitepaper

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Actionable Tips to Get More Leads from Your Inbound Marketing

A few simple tweaks to your inbound strategy will generate more leads. Learn how to do it now.

Content type: Blog Post

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5 examples of influencer marketing that works

Influencer marketing can be an iffy proposition but these 5 brands are working it

Content type: Blog Post

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Mobile is the new darling for Black Friday and Cyber Monday retailers

Billions in consumer dollars are on the line over the Thanksgiving holiday weekend and mobile is the way to get your share and then some.

Content type: Blog Post

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Pairing Your Advertising with a Premium Network: Do Pricey Networks Yield Better ROI?

When it comes to network advertising, should you go big or go home?

Content type: Blog Post

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Does E-mail Still Have a Place in Mobile Marketing?

In a word, yes. Email is still amazingly resilient and productive when it comes to mobile marketing. This blog will show how it's still a very viable tactic in any promotional strategy.

Content type: Blog Post

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No More Customer Service--Remove Friction and Create Memorable Customer Experiences

Consumers are expecting engaging experiences, not simply customer service interactions. Removing friction and adding fluid processes are the elements of memorable customer experiences.

Content type: Blog Post

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Why Customer Experience Should Always Be Top-of-Mind

If you want customer loyalty, customer experience should be at the forefront of everything you do. This blog will address how to maintain a top-of-mind presence for the ultimate customer experiences.

Content type: Blog Post

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Strategy and data vs. instinct and insight: finding the right balance to contribute to marketing KPIs

Strategy and data vs. instinct and insight: combining a fundamental understanding of your market with hard information to contribute to marketing KPIs.

Content type: Blog Post

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Hold Your Content Feet to the ROI Fire

Sure, inbound marketing is less of an investment than traditional marketing tactics. But are you getting the best return possible in your content efforts? This blog will address the ways to measure content ROI and how you can make your inbound more financially responsive.

Content type: Blog Post

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Can We Talk? Chatbots, Messaging Apps and Voice Assistants Are Headed for Your Business

What is the outlook for digital conversations with customers? Be prepared for chatbots, messaging apps and voice assistants to engage in two-sided tech communications. This blog will help you get ready.

Content type: Blog Post

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5 Sales Enablement Tactics That Savvy Marketers Know

Sales enablement should be a two-way street between Sales and Marketing. Savvy marketers know how to work their side of the street and support Sales in a mutually beneficial relationship.

Content type: Blog Post

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Advice for Today's CMO: Focus on the Big 3

CMOs are bombarded with conflicting strategies from all directions in the enterprise. By focusing on the big 3: data, digital and revenue, they'll find their way to success easily and take their company with them.

Content type: Blog Post

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Hold Your Content Feet to the ROI Fire

Sure, inbound marketing is less of an investment than traditional marketing tactics. But are you getting the best return possible in your content efforts? This blog will address the ways to measure content ROI and how you can make your inbound more financially responsive.

Content type: Blog Post

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Does E-mail Still Have a Place in Mobile Marketing?

In a word, yes. Email is still amazingly resilient and productive when it comes to mobile marketing. This blog will show how it's still a very viable tactic in any promotional strategy.

Content type: Blog Post

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No More Customer Service--Remove Friction and Create Memorable Customer Experiences

Consumers are expecting engaging experiences, not simply customer service interactions. Removing friction and adding fluid processes are the elements of memorable customer experiences.

Content type: Blog Post

Links:

No More Customer Service--Remove Friction and Create Memorable Customer Experiences

Consumers are expecting engaging experiences, not simply customer service interactions. Removing friction and adding fluid processes are the elements of memorable customer experiences.

Content type: Blog Post

Links:

Why Customer Experience Should Always Be Top-of-Mind

If you want customer loyalty, customer experience should be at the forefront of everything you do. This blog will address how to maintain a top-of-mind presence for the ultimate customer experiences.

Content type: Blog Post

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Can We Talk? Chatbots, Messaging Apps and Voice Assistants Are Headed for Your Business

What is the outlook for digital conversations with customers? Be prepared for chatbots, messaging apps and voice assistants to engage in two-sided tech communications. This blog will help you get ready.

Content type: Blog Post

Links:

5 Sales Enablement Tactics That Savvy Marketers Know

Sales enablement should be a two-way street between Sales and Marketing. Savvy marketers know how to work their side of the street and support Sales in a mutually beneficial relationship.

Content type: Blog Post

Links:

Building a Data Culture

Big data is here to stay and any business that wants to thrive will recognize that and run, not walk, to big data implementation. It is the new core of any business with plans to work smart. All the talk about data and analytics can sound like a big technology initiative, when, in reality, a data culture is not really about technology at all. It’s about incorporating a mindset for your enterprise that focuses on empowering employees to make smarter decisions to move the business forward.

Content type: Blog Post

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Why a Data Center Migration Plan Is the Key to Any Relocation

Smart tech managers know the value of having a plan prior to any data center migration initiative. This blog will address the elements of a plan and how to create one.

Content type: Blog Post

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Advice for Today's CMO: Focus on the Big 3

CMOs are bombarded with conflicting strategies from all directions in the enterprise. By focusing on the big 3: data, digital and revenue, they'll find their way to success easily and take their company with them.

Content type: Blog Post

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Authentic Influence: Conversation with St. Jude's

Write-up on Vivoom's podcast, "Authentic Influence". Summarizing the guests to date and niche in interviewing CMOs and influential CXOs who believe in authentic storytelling and "getting real" with advertising.

Content type: Blog Post

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Top 5 Digital Trends for Financial Services for 2019

Mobile banking, mobile apps and mobile pay are just the beginning. This blog will address the top 5 digital trends for the financial industry in 2019.

Content type: Blog Post

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The Top 3 Digital Transformation Tactics in Financial Services

What trends should businesses and consumers expect in the next year? This blog will address the top 3 trends when it comes to digital transformation?

Content type: Blog Post

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What Millennials Expect from Businesses

What do Millennials expect from digital businesses? Hint: they want convenience and communication--and they want it now. Becoming digitally fluid will put you ahead of the rest.

Content type: Blog Post

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The Best Customer Experiences Combine Automation and the Human Touch

It takes both automation and human interaction to produce the best customer experiences for your business.

Content type: Blog Post

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The Top 3 Digital Transformation Tactics in 2019

What trends should businesses and consumers expect in the next year? This blog will address the top 3 trends when it comes to digital transformation.

Content type: Blog Post

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Grow Blog Traffic with Marketing Automation

Marketing tools and platforms can dramatically boost blog traffic. This blog will lay out the details.

Content type: Blog Post

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Why You Can't Live Without Marketing Automation This Year

To call marketing automation a life saver isn't far from the truth. This blog will address why your business needs it this year.

Content type: Blog Post

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Account Based Marketing and Demand Gen: What's the Difference?

One is traditional, one is cutting edge. How do you know the difference and when to do which?

Content type: Blog Post

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The Top 5 Benefits of Account Based Marketing

So, isn't inbound marketing enough? Not if you really want to accelerate sales. This blog will cover the top 5 benefits of account based marketing and why it's necessary to generate sales.

Content type: Blog Post

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Account Based Marketing: Why You'll See More ROI than with Any Other Marketing Strategy

What are the true benefits of Account Based Marketing? How about more sales and ROI? Plus it delivers better than any other marketing strategy.

Content type: Blog Post

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Account Based Marketing: The Next Best Thing in B2B Marketing

This blog will address Account Based Marketing and why B2B enterprises should be adopting it sooner rather than later.

Content type: Blog Post

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Account Based Marketing Styles: Which One Works for Your Enterprise?

Your Account Based Marketing strategy can hinge on the size and goals of your business. How do you know what will work best for you?

Content type: Blog Post

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Getting Started with Account Based Marketing: How to Select Accounts

You have to begin at the beginning. How should you select your accounts? This blog will address the process.

Content type: Blog Post

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Account Based Advertising: Why It's Not the Latest, Greatest Thing

What is Account Based Advertising? What are the challenges with Account Based Advertising? This blog will address the not so great side of ABM advertising.

Content type: Blog Post

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