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nDash Writer Profile for Michelle Wright

Michelle Wright

Headline

Communications Consultant & Freelance Writer

About Me

I'm a communications consultant and freelance copywriter focused on building results-oriented content and adept at translating complex concepts into compelling stories. With more than 12 years experience in marketing, communications and PR, I've penned it all -- press releases, key messages, bylines, marketing materials, infographics, videos, blogs, website content, social posts, and more.

Industries I Write About

Industrial Automation

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Apparel & Fashion

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Automotive

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Transportation/Trucking/Railroad

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Marketing & Advertising

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Building Materials

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Real Estate

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Health, Wellness & Fitness

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My Writing Samples

Blog post - Customer profile

Sample blog post for Levi's blog (I was lead editor), profiling a long-time customer.

http://levistrauss.com/unzipped-blog/2014/08/a-modern-day-pioneer-reviving-craftsmanship/

Byline - Industrial Automation

Byline published in IndustryWeek about industrial automation & cloud technology.

http://www.industryweek.com/connected-enterprise/new-approach-asset-optimization-through-cloud-technology

Blog post - Technology

Post intended to offer an accessible explanation of a commonplace consumer technology.

https://caavo.com/blogs/news/can-hdmi-cables-unite-entertainment

Blog post about Corporate Blogging

Sample blog post for PR agency blog about the benefits of corporate blogs.

http://www.buzzbinpadillacrt.com/6-reasons-every-brand-should-consider-a-corporate-blog/

Video script - B2B Industry trend

Sample video script designed to explain how a niche industry (turf management) creates broad consumer benefits.

http://youtu.be/_K-aoWqM85M

Blog post - Corporate partnership announcement

Blog post for the Levi's blog announcing a partnership with Google's ATAP group.

http://levistrauss.com/unzipped-blog/2015/05/google-levis-project-jacquard/

Blog Post - Employee profile

Profile for the Levi's blog, profiling the design director.

http://levistrauss.com/unzipped-blog/2014/09/presenting-an-iconic-brand-in-multiple-dimensions/

Experience

Marketing Strategist & Writer

By designing and executing strategic marketing, PR & social media programs and campaigns, I help clients build audiences, amplify impact, and nurture relationships with customers, partners, employees and influencers.

Company: MWRIGHT COMMUNICATIONS

I worked there from 10/2016 until now

Director of Marketing

Responsible for designing and implementing integrated marketing programs that encompass advertising, public relations, digital, social, and lead generation.

Company: Evercar

I worked there from 1/2016 until 10/2016

Senior Manager, Digital Content

• Managed corporate blog, company website and all related digital assets. • Used data-based decision making to evaluate and execute communications plans. • Developed proactive social media strategies to advance corporate reputation and support business objectives. • Established content syndication strategies; create partnerships for syndicating content across new channels.

Company: Levi Strauss & Co.

I worked there from 8/2014 until 12/2015

Account Supervisor

Draw upon industry knowledge, digital savvy, media acumen and organizational skills to orchestrate creative multi-channel campaigns that engage target audiences and deliver measureable outcomes for B2B and B2C clients. • Manage day-to-day client activities and integrated campaign creation, including research, planning, implementation and evaluation of public relations, social media, paid media and digital marketing activities. • Coordinate and supervise staff and vendors needed to carry out integrated marketing campaigns. • Serve as a Social Media Consultant, advising clients on social media strategy and execution, and training leadership and account staff on social media trends and best practices. • Actively participate in new business development.

Company: PadillaCRT

I worked there from 3/2007 until 8/2014

Content I Write

Ideas and Pitches I Wrote

The Art of Estimates: How to Price Just Right

Love it or hate it, as an independent roofing contractor, estimating jobs is part of running a successful business. Although your ability to estimate projects gets better with experience, there are a few important bidding practices that will make your next estimate quicker and more accurate.

Content type: Blog Post

Keywords: roofing contractor, estimating roofing projects

Links:

Ready to Condo Shop? 10 Must-Do’s Before You Start

This blog post will provide 10 practical things a first-time condo buyer should do to prepare to start looking in earnest for their first condo. Advice will range from financial preparedness items (checking credit, saving up for a down payments) to activities that will streamline the buying process (targeting neighborhoods, prioritizing features).

Content type: Blog Post

Keywords: real estate, residential, condos, mortgage, home buyers

Links:

7 Reasons the Internet Can't Replace a Realtor

For the average consumer, it may seem like all the information needed to find a dream home is a few keystrokes away. But there's a reason nearly 90% of buyers still rely on a Realtor. This blog post, targeted to potential home buyers and sellers, explains the top reasons for hiring a Realtor and provides tips for selecting a high-quality agent or broker.

Content type: Blog Post

Keywords: real estate, realtor, real estate agent, real estate broker

Links:

Don't Let Daylight Savings Time Ruin Your Sleep

It's almost time to 'fall back' again and while an extra hour of sleep sounds good in theory, it actually has the potential to wreak havoc sleep schedules everywhere. This post will provide several practical tips for ensuring a "Restful Sleep" (<-- see what I did there?) during the Daylight Savings transition -- from gradually adjusting bedtime to strategically using light to adapt more quickly.

Content type: Blog Post

Keywords: sleep, health, wellness

Links:

Key Messages for Humans

I love translating technical jargon into compelling stories. In response to the byline I’d ghostwritten on network security assessments, the engineer I'd interviewed commented: “This is perfect. You make me sound like I know what I’m talking about.” You need a bit more than a one-line value prop & propose a deliverable that includes an overall one-line value statement, elevator pitch, and 4-5 key message platforms aligned with customer drivers - bid includes a 2-3 hr info-gathering call.

Content type: Article

Links: