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nDash Writer Profile for Jessie Rogers

Jessie Rogers

Headline

Freelance writer, editor & content strategist

About Me

I like brands who know who they are and aren't afraid of having a strong point of view. I'll get nerdy about grammar, design, music and fitness. More than anything, I'm a creative problem solver and I love digging into less-obvious solutions to create something remarkable. 

Industries I Write About

Apparel & Fashion

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Writing & Editing

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Food & Beverages

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Health, Wellness & Fitness

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Leisure & Travel

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My Writing Samples

Where to brunch in Portland, OR

I interviewed fellow staff members for brunch recommendations in Portland to help promote a new Pacific Northwest tour.

http://travelblog.goaheadtours.com/where-to-brunch-portland-oregon/

50 Best things to do in Boston

A round-up of the city's best activities and sights.

https://www.timeout.com/boston/things-to-do/50-best-things-to-do-in-boston

Stories out of Africa

I traveled to Africa with Go Ahead Tours and wrote about my experience.

http://travelblog.goaheadtours.com/stories-of-african-safari-kenya/

Go Ahead product pages refresh

Made Go Ahead tour content easily adaptable and editable across all mediums, while adding even more detail and clarity for the reader.

http://jessie-rogers.info/projects/gat-tourpages

Just opened: Art of the Americas at the MFA

Coverage of the opening of the MFA's newest wing.

http://jessie-rogers.info/projects/tob-mfa

Experience

Freelance writer, editor & content strategist

Company: Self-employed

I worked there from 7/2016 until now

Co-owner

Company: Rebel Field

I worked there from 7/2016 until now

Photo Assistant

Assisting in all things shooting, editing, blogging, SEO optimizing.

Company: Peter Lazzarino Photography

I worked there from 5/2016 until now

Senior Copywriter / Editor

• Served as lead digital copywriter (SEO, Agile, chat, UX, app), improving organic search results to grow web traffic by 30% YOY. • Drove initiative to curate top digital content in monthly newsletter that resulted in 3x increase in traffic to blog. • Lead Go Ahead content and copy team, acting as mentor to junior writers. • Conducted brand strategy meetings with team and high-level stakeholders. • Acted as team liaison across all departments and global EF copy teams. • Worked cross-departmentally to develop marketing content strategy. • Created comprehensive style guides that were later adopted EF-wide. • Championed consistency and efficiency across massive library of copy assets. • Crafted marketing copy for promotional and editorial campaigns.

Company: Go Ahead Tours

I worked there from 4/2012 until 7/2016

Contributor

Restaurant news reporting.

Company: Boston Business Journal

I worked there from 9/2011 until 4/2012

Associate Editor, Rue Local (contract)

• Wrote and edited assets for daily deal features and vouchers. • Oversaw a team of copywriters of varying levels of experience. • Developed and updated the Rue Local style guide. • Managed Facebook and Twitter accounts in various markets.

Company: Rue La La

I worked there from 10/2011 until 1/2012

Editor

• Recruited to hire and lead a team of editors and freelancers to build the website from the ground up. • Conceived, assigned, edited, copy-edited and fact-checked stories on local arts and culture, including music, visual art, fashion, food and film. • Produced restaurant and album reviews, music features, neighborhood guides, event listings and seasonal features. • Helmed creation of 16-page Boston music guide in conjunction with the Boston Music Awards. • Shot and edited photo and video content. • Created monthly budget and publishing schedule. • Assembled daily and weekly e-newsletters for mass distribution. • Managed all freelancer invoices and acted as freelancer liaison with Time Out North America accounts department in New York.

Company: Time Out Boston

I worked there from 8/2010 until 6/2011

Content I Write

Ideas and Pitches I Wrote

How to create a publishing schedule your team will actually follow

Many small businesses undertaking their own content and social media marketing struggle to stay organized and plan ahead. In this article, I'll detail the simple methods I've developed in my experience as an editor and content marketer, including creating a share-able content calendar and an idea bank for future content needs.

Content type: Article

Keywords: content marketing, social media, writing, editing, publishing, digital marketing

Links:

Hidden Boston-area neighborhoods worth exploring

A long-time Boston resident and culture writer, I have my finger on the pulse of up-and-coming Boston-area neighborhoods. In this article, I'll share some must-see spots like Allston, Inman Square, Union Square and Jamaica Plain.

Content type: Blog Post

Keywords: Boston, travel, neighborhoods, local culture

Links: