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nDash Writer Profile for David Hatch

David Hatch

Headline

CMO at CMO in Residence - I build marketing operations that work.

About Me

I am a CMO within the B-to-B tech industry. My mission: To help my clients build effective marketing operations and teams using a unique mix of in-depth experience, thought leadership and practical advice. I deliver proven, data-supported technical and managerial insights to organizations seeking to build, restart, or advance their marketing function. My expertise spans strategic direction, tactical programs and campaigns, as well as recruiting and hiring marketing talent for your team.

Industries I Write About

Computer & Network Security

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Computer Software

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Marketing & Advertising

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Market Research

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Information Technology & Services

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My Writing Samples

SentinelOne White Paper

This white paper was written for business leaders to provide an understanding of the growing threats to endpoint devices, the potential business impact associated with vulnerabilities, and the value of implementing appropriate endpoint security.

https://sentinelone.com/wp-content/uploads/2017/05/WP_executive-brief_03.pdf

Experience

Board Member, Dept. Of Communication Alumni Executive Advisory Board

Our mission: Advance student experience, Support development and fund raising, and Communicate the value of the Communication program.

Company: University of Massachusetts Amherst

I worked there from 11/2016 until now

CMO

For over 20 years, I have been involved in developing proven marketing and product management functions within B-to-B Technology environments. I am currently working with organizations to drive strategic, sustainable and scalable growth through foundational and sophisticated marketing techniques. I can support your current project, or I can join your team as an interim or partial CMO and rapidly get things moving forward.

Company: CMO in Residence

I worked there from 10/2016 until now

Content I Write

Ideas and Pitches I Wrote

Endpoint Security is the Risk Frontline

New approaches to endpoint security, including the blending of machine learning and behavior analysis, will soon emerge as the new de facto standard in defeating the most prevalent information and privacy threats. Traditional anti-virus and white-listing methods have been knee-capped by vulnerabilities that have been discovered, shared and exploited by attackers. But what is the best path to take in deploying new technology? How do you know if your organization is a candidate for adopting it?

Content type: Whitepaper

Keywords: End point, machine learning, threat management, security, behavior analysis

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Toppling the Marketing Stack - Do You Really Need All That?

Today's modern marketer is faced with a massive array of technology decisions. The "marketing stack" promises to deliver new sophistication and performance, but in reality, many organizations struggle to choose the right tools and products and then integrate them in order to obtain any meaningful intelligence about their target customers. This paper untangles the complexity and offers an alternate path - outsourced marketing services - that many organizations are benefiting from today.

Content type: Whitepaper

Keywords: Marketing Stack,marketing services,managed services,marketing technology

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Email Engagement - The Killer AI Marketing App

Your subject lines are absolute killers. The messaging has been extensively field tested. Your persona definitions are updated and your campaign oozes with pain points that resonate with your audience. You're drafting your DMA Award acceptance speech for best personalization campaign... when the performance data shows just ordinary results. This white paper explains why even the most well-prepared email campaigns fail, and how new approaches that leverage AI drive dramatically better results.

Content type: Whitepaper

Keywords: Marketing AI,machine learning,email marketing

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You Built the Marketing Stack - So, What is Working?

Marketing technology has provided ever-increasing capabilities, but has come with an ever-growing "stack" of tools and technology. This has made it nearly impossible to extract actionable metrics for marketing decision-makers. Even the most talented integrators have difficulty keeping pace with the speed of new demands. This white paper details the challenge and necessity of obtaining accurate and timely KPI data, and effective approaches for achieving this even without deep technical skills.

Content type: Whitepaper

Keywords: Marketing technology,marketing KPIs,dashboard,marketing stack

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Big Data - Out of the Lab and into the Cyber War

Big data has languished in the data scientist's lab for too long. Understanding insights from behavior signals - typically the realm of the marketer - can (and should) be pivoted to cyber defense. The problem has been the complexity and technological hurdles posed by working with Big Data. As the war on our privacy, data, and IP rages on, this blog post focuses in on the real world information security applications that Big Data can support, without requiring a lab full of data scientists.

Content type: Blog Post

Keywords: Big Data,Cyber Security,IT Security,Information Security,Fraud Detection

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Timing is Everything

Today's modern marketer knows that its all about timing - offering the right product or service in the micro-moments when our audiences are in the process of making a buying decision. But timing is not enough. We must also understand our customers and the context within which they are thinking, living and acting. Enabling this is tough, but can be accomplished if you can "listen" to behaviors, and correlate them with demographics and transactions.

Content type: Blog Post

Keywords: EMAIL MARKETING,ARTIFICIAL INTELLIGENCE,SALES,CRM,DATA ANALYTICS,DIGITAL MARKETING,EMAIL STRATEGY

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Consistent Blog Posts on IAM and related Infosec topics

I am the former CMO of IANS, and continue to work in the Infosec arena, helping bring start-ups to market. My current consulting work leaves room for assignments like this. Let's talk.

Content type: Blog Post

Keywords: IAM,Identity and Access Management,Information Security,Endpoint Security

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Ready, Shoot, AIM - Are You Misplacing Your Information Security Investments?

Too many organizations approach information security in the wrong order. They try to protect the container in which sensitive information is stored, only to learn later that it is the act of sharing information that exposes it to the risk of breach and inadvertent disclosure. This paper will describe a method for addressing the hidden vulnerabilities that exist when information is shared with 3rd parties as part of doing business day-to-day.

Content type: Whitepaper

Keywords: Information Security,Data Protection,DLP,Endpoint,Encryption,Cloud Security,SaaS

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The New Personalization - Orchestrating Right-Time Engagement

Marketing automation technologies and tools have enabled marketers to gain new insights into how customers and prospects interact with your digital assets. But, the ability to detect customer buying behaviors across multiple and diverse digital channels has remained a manual and frustrating process. Now, best-in-class marketing organizations are exploring the use of "orchestration" tools, that automatically "listen" to digital behaviors - enabling engagement at the right time -the buying moment.

Content type: Whitepaper

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Blog Series - "Building a Marketing Stack Doesn't Stack Up"

Three part series as a derivative of the Marketing Stack White Paper Blog 1): The Marketing "engine" is i just like a car engine. You would not work on today's modern car engines without professional support. The same is true for the marketing stack. Blog 2): Making use of an integrated marketing solution (IMS) requires that you first map your engagement strategy to the customer lifecycle. Blog 3): Evaluating the marketing stack versus partnering with an integrated marketing solution provider.

Content type: Blog Post

Keywords: Marketing Services; Marketing Stack,Martech,Marketing Automation

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