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nDash Writer Profile for Jessica Swanda

Jessica Swanda

Headline

Freelance Copywriter

About Me

My childhood life goal was to be like Nancy Drew, helping people and finding a choice "C"​ when the only options given were "A"​ and "B."​ As a Copywriter, that's exactly what I do! I hunt for what makes each company's story unique and search for the most effective way to portray this quality to their audience. I help identify the not-so-obvious answer C that can portray a business beautifully and ethically. How, you ask? It's simple: because I love words. If you need help sharing your dream with the rest of the world, find someone who has fallen in love with words. Because that person won’t put her pen down until she discovers the most captivating voice for your dream that words will allow.

Industries I Write About

Food & Beverages

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Health, Wellness & Fitness

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Writing & Editing

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Marketing & Advertising

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Religious Institutions

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My Writing Samples

Pastry Website

A start-up pastry business needed a website built from scratch. I created their main headline, content strategy, and all the copy for the site. My directives for the website were (1) emphasize their artisan quality, (2) portray customer convenience, and (3) make the copy very personable and welcoming.

http://palmspastries.com/

Orthodontist Website

An orthodontist needed a new website to reflect his change in brand vision. He wanted to incorporate the idea of transformation and needed to significantly condense the site's copy. I created new messaging for him centered on transformation and condensed the rest of the site's copy to focus on directing viewers toward requesting their free consultation.

http://crabappleortho.com/

Hispanic Marketing Blog Post

Written for a Hispanic advertising agency to explain some best practices for marketing to Hispanics

http://unicommmedia.com/tamales-and-traditions-the-culture-gap-in-hispanic-marketing/

Pediatric Dentist Blog Post

Written for pediatric dentist to explain the sugary dangers of today's favorite kid drinks

http://greatstartgreatsmiles.com/blog/the-best-worst-drinks-for-your-childs-teeth/

PR Blog Post

Personal blog written about the controversial Kent State shirt introduced by Urban Outfitters back in 2014

https://jessicaswanda.journoportfolio.com/articles/when-pr-doesnt-save-the-day/

Experience

Freelance Writer

• Contracts with businesses and advertising agencies to create both traditional and online marketing materials • Writes blogs and social media content • Contributes personal articles to magazines

Company: Self-Employed

I worked there from 7/2016 until now

Lead Copywriter

• Wrote copy for all advertising materials • Created messaging strategies • Managed multiple social media accounts for clients • Wrote blogs for clients • Collaborated with the creative team on strategies and campaigns

Company: Unicomm Media Group

I worked there from 2/2015 until 7/2016

Proofreader

• Proofread for grammatical, spelling, and punctuation errors • Correct errors according to Chicago Manual of Style

Company: Bob Jones University Press

I worked there from 8/2014 until 9/2015

Content I Write