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nDash Writer Profile for Liz Froment

Liz Froment

Headline

B2B Content Writer Specializing in SaaS, Insurance, Finance, Real Estate, Tech

About Me

Hi, I'm a Boston based content writer. Although I've covered a ton of topics over my five years of content writing, currently I work mostly with B2B brands. My experience and focus tend to attract and serve brands in finance, insurance, real estate, and technology. 

My expertise in content marketing and SEO (search engine optimization) means I can help you craft content around a keyword strategy to attract and educate customers.

I spend most of my time creating blog content, but I'm also happy to work on lead magnets, content funnels, email campaigns, guides, and ebooks too. 

Clients I've worked with include Budget Maestro, All Property Mangement - A Buildium Company, Zembula, and Pickaweb. 

I price on a per project basis with flexible rates, so don't hesitate to reach out if you have any questions. 

Industries I Write About

Internet

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Marketing & Advertising

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Retail

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Real Estate

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Financial Services

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Banking

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Insurance

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My Writing Samples

Sample Portfolio

You can see a number of additional samples here.

http://lizfroment.com/portfolio/

The State of Marketing Technology

A look at Marketing Technology (MarTech) moving into 2017.

http://www.zembula.com/blog/marketing-tech/

How to Use Streak for Gmail (And Why It’s Such an Awesome Tool for Freelancers)

An in depth overview of the CRM Chrome plugin Streak.

https://www.locationrebel.com/streak-for-gmail/

Essential Guide to Facebook Advertising for Local Business

A full 9k word guide.

https://www.pickaweb.co.uk/blog/essential-guide-to-facebook-advertising-for-local-business/

Reveal Marketing: Unwrapping the Secrets to Higher Engagement

Guide/White Paper on Reveal Marketing

https://cdn2.hubspot.net/hubfs/546804/Scratch-it_Resources_ARCHIVE_/RevealMarketing_1stEdition.pdf

Smart Budgeting for Microsoft Dynamics GP Users

How Microsoft Dynamics GP Users can use SaaS tools for smart budgeting.

https://blog.abouttmc.com/smart-budgeting-for-microsoft-dsmart-budgeting-for-microsoft-dynamics-gp-usersynamics-gp-users

Why It’s Time to Embrace Local Marketing

Tips for small businesses on how they can start local marketing.

https://www.fundera.com/blog/local-marketing

What you need to know about insurance when you hire a nanny.

An overview of the regulations and rules on hiring a nanny in Colorado and how workers' comp can help.

https://www.cakeinsure.com/blog/hire-a-nanny

Experience

Content Strategist and Writer

I'm a Boston based writer who helps create content and copy for B2B brands that drive conversions. My areas of expertise include real estate, finance, digital marketing, mobile marketing, entrepreneurship, technology (including SaaS).

Company: lizfroment.com

I worked there from 10/2012 until now

Content I Write

Ideas and Pitches I Wrote

Is Air Duct Cleaning Necessary?

I did a quick keyword search and found that "air duct cleaning" is searched almost 15,000 times per month! So to expand out on that, I came up with some of the most common questions a potential customer would ask, namely is air duct cleaning necessary? This post would give a resounding yes as the answer, covering how it can improve the efficiency of your HVAC system, clear the air of dust and lingering odors, determine any mold growth or infestation, etc.

Content type: Blog Post

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Why You Need to Stop Ignoring Your Old Content

Content is where it's at. But with 'content overload' overwhelming readers too many brands are in a race to create more content. Instead, why not focus on creating better content? Learn how to go back to your old content see what can be improved, optimized, and yes even removed. This will give your blog a refresh, potentially boost SEO, and appea more to your readers.

Content type: Blog Post

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Are You Making These Common Mistakes With KPI's?

Key performance indicators are great, as long as you are using them correctly. Unfortunately, many brands are looking at the wrong metrics to measure the success of their brand. Since procurement is often spread across many different departments, it's even more important to understand which metrics matter and which don't.

Content type: Blog Post

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Want a Cash Back Credit Card? These Are The Best Picks

Running a business means lots of expenses. It's not surprising so many small business owners turn to credit cards to keep track of purchases. Having a small business credit card can also help with cash flow, something every business owner needs from time to time. In this post, you'll learn five of the best cash back credit cards for small business owners.

Content type: Blog Post

Keywords: cash back credit card

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Mcommerce is Exploding Here's How to Avoid Being Left Behind

Consumers love their mobile devices, and they aren't putting them down anytime soon. In 2016, mcommerce (mobile spending) accounted for 21% of all sales online. This represents a massive 45% year over year growth from the end of 2015. This trend doesn't show any signs of slowing down soon. So traditional brick and mortar retailers need to create solutions that allow customers to purchase right from their mobile devices. Otherwise, it is likely you will be left behind.

Content type: Blog Post

Keywords: mcommerce,mobile commerce

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5 Metrics Every Retailer Should be Tracking (Are You?)

Every business owner has the metrics they chart, things like cash flow and overhead. But, when it comes to retail, there are other factors you need to keep in mind. These will help determine your store's overall health and help you make the right decisions to improve sales.

Content type: Blog Post

Keywords: retail metrics

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CPOs are Driving to Movement to Cloud Procurement Here's Why

More brands are turning to the cloud. According to Forbes, "Cloud computing is projected to increase from $67B in 2015 to $162B in 2020 attaining a compound annual growth rate (CAGR) of 19%." This movement extends to CPO too. According to Deloitte, CPOs are looking to cloud procurement as a way to reduce costs, improve customer satisfaction, and efficiency. This post would cover these main reasons behind the drive of CPOs to move towards technology and are focusing on the cloud.

Content type: Blog Post

Keywords: cloud procurement

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How to Develop a Winning Content Marketing Plan

Brands that see traffic and conversions from their content have a winning plan. Doing that is a lot more than throwing a bunch of ideas against the wall to see what sticks. Instead, it involves focusing in on a handful (3-5) keywords and building pillar content out of those. Then creating lots of smaller posts that break down the main keywords and points of those pillar posts. This makes your site more of a library a place for your customers to learn.

Content type: Blog Post

Keywords: content marketing

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How Workflow Automation is The Key To Better Customer Service

Customers have more choices than ever right now, and yet so many people are looking for great service above all. They want to feel listened to, have their concerns heard and get the policy that works for them. Too often insurance agents are swamped in paperwork and files, without the time to give special attention to customers. With an automated workflow system, agents can reduce time spent on forms, have financial information at the ready, and maintain customer portfolios more effectively.

Content type: Blog Post

Keywords: workflow automation

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The 7 Success Metrics B2B Brands Should Actually Be Monitoring

Too many brands are looking at metrics like tweets and likes to measure their site's success. In reality, the metrics they should be monitoring need to be far more focused on are those that tell how readers are moving through the funnel. Things like time on site, email list growth, conversion rate, retargeting list growth, promo email open rates, etc.

Content type: Blog Post

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How to Get More Content Out of Every Blog Post

Repurposing content is a key success strategy for marketers today. In this post, you'll learn how to get more content out of the posts you've already written in order to get more traffic and awareness, reach new potential customers, and improve SEO (among others).

Content type: Blog Post

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How to Create Content for the Top of Your Marketing Funnel

Every stage of your marketing funnel has specific content that works better than others. All too often brands are trying to use the wrong content at the wrong stages. In this post, learn how to create content that hits the top of the funnel, the awareness stage.

Content type: Blog Post

Keywords: 800

Links:

How to Create Content for the Top of Your Sales Funnel

Content is king, as the old saying goes. But with more content being created than ever it takes a more strategic approach to stand out from the crowd. It's more about creating the right content for the right reader at the right time. This is where a content strategy for the top of the funnel can drive the awareness phase and move people down the sales funne.

Content type: Blog Post

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Why You Need to be Leveraging Your Existing Email List

Building your email list is awesome, but what about making the most of the list you've already got? There's a ton of hidden potential sitting in your current list that most brands aren't tapping into. If you can connect with current customers they have a much higher chance of buying again and repeat customers are easier to sell to, tend to make higher $ purchases and are cheaper to acquire.

Content type: Blog Post

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How to Prepare Your Business for Unexpected Expenses

Any small business owner knows that the unexpected can always be expected. It's imperative to have plans in place to deal with those surprises so your business can react proactively.

Content type: Blog Post

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How to Lower Your Business Credit Card Debt

It's easy to start piling up credit card debt, but not realize it until it's too late. Small business owners need to have available credit for a number of reasons, so it's smart to know how to reduce that debt from the start. This includes balance transfers, paying the card with the highest rate first, and calling to negotiate better rates.

Content type: Blog Post

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The 5 Winning Blog Formulas You Need to Start Using

There are more blog posts than ever but fewer people actually engaging with them. Rather than throwing a bunch of things at a wall and hoping one of them sticks, embrace proven blog types that people love. The list includes: how to posts, list posts, guide posts, FAQ posts, explainer post.

Content type: Blog Post

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How to Create a Killer Welcome Email

Email marketing is still the best way for businesses to see an ROI. And that first touch email is incredibly important. In this post, you'll see examples of welcome emails that work plus analysis of how you can use these for inspiration for your own campaigns.

Content type: Blog Post

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The Best Content for Every Stage of Your Marketing Funnel

At every stage of the marketing funnel consumers are looking for different things. Yet, too many brands are using a one size fits all approach. Don't do this. Increase movement through the funnel and conversions by creating the right content at each stage that is created to push customers to the next step.

Content type: Blog Post

Links:

3 SEO Strategies to Help Your Units Get Found

The first place people go today for anything is Google. If you want your apartments/units/building to be found you need to be putting good SEO practices into place. Here are three strategies that can help your site shoot to the top of search engine results.

Content type: Blog Post

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5 Apps That Will Help You Find the Perfect Home

Maximize your house search utilizing the best apps out there. These can help you save time, the hassle of endless hours house hunting, and help you find the perfect home for you (without the headaches). Includes apps like Zumper, Doorsteps Swipe, Homesnap, etc.

Content type: Blog Post

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3 Simple (and Cheap) Improvements that Will Increase Your Home Value

Everyone wants to get the best possible price for their home once it hits the market. Before you put it on the market, try out some of these simple improvements. You'd be amazed how sometimes spending just a little bit of money on fixes can translate into thousands of extra dollars down the road.

Content type: Blog Post

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5 Easy Ways to Make Sure Your Yard is Puppy Friendly

Who doesn't love a new puppy? Giving them the space to run outside and play is key to keeping your pet happy, but there are all sorts of potential dangers that you must watch out for. Learn how to puppy proof your yard with these easy tips.

Content type: Blog Post

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7 Types of Top of Funnel Content You Need to Be Creating

We hear content is king. But the truth is that it's not just any content. It's the right content for the right prospect at the right time in the sales cycle, and that includes blog content. In this post, I'd highlight 7 types of content that specifically work for the top of funnel prospects. This is for brands to help build awareness of their products or services and help push them down the sales funnel to additional content styles. I could do a series on each part of the funnel.

Content type: Blog Post

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Why You Need to Treat Your Blog Like a Content Library

Too many brands spend their time throwing content at the wall and hoping that it sticks. But what about a new approach? Try building your content as a library to showcase your expertise in a particular topic or niche, improve your keyword rankings, and start becoming the go to place for customers to get info.

Content type: Blog Post

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How To Pick The Best Countertops For Your Needs

For new home buyers, the kitchen is often the first place that gets a makeover. This post will highlight how new home buyers can pick the right countertops for them. From different styles, pros and cons, what works best for kids, and the most affordable options.

Content type: Blog Post

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How An Energy Audit Can Save Your Wallet

One of the biggest money sucks in any home is a lack of energy efficiently. Rather than let your hard earned dollars fly out drafty windows and doors, learn how an energy audit can identify problem areas. There are also many states with energy audit programs and banks that offer interest free loans for improvements as well.

Content type: Blog Post

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Why You Need Different Content for Every Stage of the Funnel

Content can't be one size fits all. Brands need to create content that speaks to potential customers as they move through the sales funnel. This post will highlight why different content is needed along each stage and feature a few examples of different types of content for each part of the funnel.

Content type: Blog Post

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The Hottest Trend In Content (And How To Do It)

Brands from HubSpot to Animalz have spent the last few months preaching the benefits of the hub and spoke (aka library) model of content. Rather than throwing ideas at the wall and seeing what sticks, now brands are looking to build content libraries based on 3-5 main keywords and then creating spoke content that covers all those long tail keywords. This post highlights a quick overview of how to get started with this content trend.

Content type: Blog Post

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5 Proven Ways to Generate More B2B Leads in 2018

Getting leads is the name of the game when it comes to B2B but there is no one size fits all strategy that fits with the right prospects at the right time. This post will highlight 5 strategies to generate leads with examples to help readers with real actionable advice. Strategies include: targeted blogging for funnel stages, webinars, lead magnets, email marketing, SEO.

Content type: Blog Post

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How to Support Small Business Week

Hi, I can create an article for you on this by the end of the day April 30, 2018 (EST). I've worked with local clients who are small business owners. The post will give a quick intro on the facts around Small Business Week, why small businesses help drive the local economy (and add jobs), then dive into ways people can support their local small businesses.

Content type: Blog Post

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Florida Teacher Appreciation Week

Hi, I can create an article for you on this by the end of the day April 30, 2018 (EST), especially if you have details to provide. I can include any specific bank initiatives you are running (including partner events), any events in and around the areas of bank branches, and ways to get involved on social media like #thankateacher.

Content type: Blog Post

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Storytelling Is The Hottest Trend In Marketing Are You Prepared?

Mike touched upon storytelling in his interview. The post would highlight ways to tell stories now, including data driven, customer led, powerful mini video episodes (i.e. the Johnnie Walker + Subaru), VR now seen as "storyliving", etc. And within each, ways brands can develop these in their marketing campaigns. Link to posts like: https://mautic.com/resources/blog/human-touch-marketing-strategy/ and https://mautic.com/resources/blog/create-content-with-purpose/

Content type: Blog Post

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How Blockchain Technology Can Transform Electronic Health Records

One area where blockchain can have a direct impact is on patient's electronic health record. This data is incredibly sensitive, and yet transferring this data can be unreliable, error-prone, and tedious. The blockchain technology ledger system allows for both increased data security and could also unify patient records under one system with easy access for hospitals, doctors, and patients themselves.

Content type: Blog Post

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The State Of Content Marketing In 2018: 50 Statistics You Need To Know

Per your pitch request. I'd set up this post similar to this one: https://www.crazyegg.com/blog/content-marketing-statistics-2017/ rather than a straight list it can feature lots of images. It would be broken down by area, highlighting audience, strategy, ROI, blogging, etc. with intro commentary on each. Then end with a few influencers predictions for the future, helping to make this something that can be shared with them across channels and get some traction.

Content type: Blog Post

Links:

Beep, beep, hoping to get on your radar!

Hi, saw your note about working with freelancers here and thought I'd introduce myself. I've been freelance writing the last five years, working with small business brands and SaaS tools. I've written content for real estate, insurance, finance, and marketing. If you want a jack of all trades style writer who can cover a variety of industries and topics, I can help. You can find more about me at lizfroment.com/portfolio or check out my LinkedIn https://www.linkedin.com/in/lizfroment/ too.

Content type: Blog Post

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