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nDash Writer Profile for Joanne Cleaver

Joanne Cleaver


Senior Communication Consultant at USRealty.com

About Me

Strategic communications for web sites, publications and associations, including consulting, training, coaching and content development. Design, launch, manage and produce major communication and research projects that drive strategic growth, brand, communication and advocacy goals. Design, launch, manage and produce content of of all sorts, from social media (consumer and b to b), blogs, articles, stories, news items, video and interactive tools for both consumer and b to b audiences. Subject matter expertise: Real estate, finance, regulation, & homeownership Entreprenuership Career strategy, lateral moves and careers-to-retirement transition Women in business, women's advancement and culture change Cultural travel Marketing, advertising and content strategy Work-life policies, practices & realities Content strategy & development expertise: Branded content Communication training and coaching Executive communication consulting and coaching Strategic communication Social media Traditional media Content development, editing, writing Media relations Editorial project management Research project design & execution

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Arts & Crafts

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Financial Services

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Consumer Services

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Writing & Editing

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Senior Communication Consultant

USRealty.com has created a new way to buy and sell houses, pivoting around the needs of sellers and buyers, and offering services a la carte. It starts with free access to the multiple listing service, the industry's secret weapon for getting houses found by buyers. But we go way beyond that with new services rolling out monthly. I develop and manage strategic communication, content, collaborate on media outreach, edit, write, research, manage social media strategy, projects and results, and help us tell customers' stories.

Company: USRealty.com 2012 - 2017

I worked there from 2/2012 until 6/2017

Content & communication strategy consultant, coach and developer

Content & communication director for USRealty.com and USRealty.com Commercial. Content and communication consultant, coach and content developer. I help organizations and experts find and deliver messages that build reputation, reach and authority. Collaborate with major associations and publications to design and subsequently manage annual research projects that measure and support the advancement of women. Design survey methodology and project strategy and hire & manage online survey provider. Hire and manage contract team of database managers, researchers, writers and fact checkers to execute research projects. Collaborate with senior staff to develop and execute strategic content and messaging plans to expand scope, authority, growth and reach of associations/publications. Freelance business journalist and frequent contributor to publications including: USNews.com; Chicago Tribune guest commentary; Crain's Chicago Business, Crain's New York Business, the Chicago Tribune, Inc., Working Woman, Working Mother, Parents, Parenting, Good Housekeeping, Pink, the Los Angeles Times, and many other specialty, regional and trade publications. From 1989 - 1998, wrote seven books: three on family travel and four on business growth.

Company: self employed

I worked there from 8/1981 until now

Content I Write