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nDash Writer Profile for Susan Guillory

Susan Guillory

Headline

Marketer | Writer | Entrepreneur

About Me

Susan Guillory is the President of Egg Marketing, and has extensive knowledge of content development and social media. A small business expert, Susan has published content on Forbes, Cision, Intuit, AllBusiness, and other respected publications. Additionally, Susan is a travel writer and has written memoir-style articles and blog posts on Provence, France and other locations around the world. Susan's areas of specialty include: business blogging, social media management, web copy, and travel writing.

Industries I Write About

Accounting

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Leisure & Travel

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Marketing & Advertising

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Online Publishing

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Writing & Editing

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My Writing Samples

Forbes: What I Wish I'd Known About Blogging Before I Started My Business

I'm a regular contributor to Forbes.com.

http://www.forbes.com/sites/allbusiness/2016/01/16/what-i-wish-id-known-about-blogging-before-i-started-my-business/#1c18fd32ee9f7f69d882ee9f

AllBusiness: Customer Experience Lessons From a Michelin-Starred French Restaurant

I am a regular contributor to AllBusiness.com.

http://www.allbusiness.com/customer-experience-lessons-from-a-michelin-starred-french-restaurant-22049-1.html

TweakYourBiz: 8 Annoying Things You’re Doing on Social Media That You Should Stop Immediately

I am a regular contributor to TweakYourBiz.com.

http://tweakyourbiz.com/marketing/2015/08/05/8-annoying-things-youre-social-media-stop-immediately/

Bitcatcha: The Top 3 (+2 Bonus) Social Media Sites for B2B Businesses (and How to Leverage Them)

Bitcatcha was a client looking for long-form content.

http://www.bitcatcha.com/blog/2016/top-3-2-bonus-social-media-sites-b2b-businesses-leverage/

Spokal: A Deep Dive into the World of Guest Blogging

Spokal was a client who needed long-form content.

http://www.getspokal.com/a-deep-dive-into-the-world-of-guest-blogging/

Experience

Founder

As a freelance travel writer, Susan covers the off-the-beaten path locales around the world. She's less about the most crowded tourist destinations, and more excited about the tiny unknown town nestled in the Piedmonts on the border of France and Italy. In addition to writing for her own blog, Unexplorer, Susan contributes to other travel blogs.

Company: Unexplorer

I worked there from /2009 until now

President

Susan currently runs this marketing and communications firm specializing in content development and social media management for software companies and small business thought leaders. She uses her 15 years of marketing writing experience to craft blog posts, ghostwrite books, and write web copy. She also assists in managing social media and content strategy.

Company: Egg Marketing & Communications

I worked there from /2006 until now

Content I Write

Ideas and Pitches I Wrote

Looking for More Referrals? Why Guest Blogging is Your Best Friend

One of the best content marketing tools for attracting quality clientele is guest blogging on the right websites. This post will highlight the benefits of doing so, and provide tips.

Content type: Blog Post

Keywords: guest blogging, content marketing

Links:

How to Set Up Your Freelance Writer for Success

Simply hiring a freelance writer won't ensure you get the kinds of content you want. You need to foster communication and clearly outline what you're looking for. This post will provide tips for working with that writer.

Content type: Blog Post

Keywords: freelance writer, outsource, content marketing

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Not Attracting the Customers You Want? It Might Be The Content You're Creating

Tech B2B companies focus on technology, not writing. So sometimes there's a disparity between what the engineer in the basement is trying to relay and what the business' audience understands. This will look at common mistakes tech companies make with content marketing and provide tips for improvement.

Content type: Blog Post

Keywords: b2b, content marketing

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Why (and How) You Should Be Mapping Your Content to the Buyer's Journey

We know that buyers go through various stages in the purchase process, but we don't always ensure that the content we provide targets each phase. This post will outline the importance and benefits of doing so, as well as provide tips.

Content type: Blog Post

Keywords: content marketing, buyer's journey

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What to Look For When Hiring a Ghostwriter

A ghostwriter can help you establish your expertise in your industry without you having to do the writing. But what makes for a good writing partner? This post will explore the characteristics to look for.

Content type: Blog Post

Keywords: ghostwriting,ghostwriter,content marketing

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What is a computer virus? And how to defend against one in 2019

Per our discussion. Though one question: this is for consumers? Or businesses?

Content type: Blog Post

Links:

X Brands That Use Content Marketing to Growth Hack

Given that your focus is growth hacking, I can research brands that are doing it well and provide lessons that readers should take away. I'm happy to come up with additional research topics if you give me a few general themes. I know the link you shared was about finance, but wasn't sure that would hit the mark with your audience.

Content type: Blog Post

Keywords: growth hack,content marketing

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