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nDash Writer Profile for Melanie Grano

Melanie Grano

Headline

Copywriter for B2B, Tech, Marketing, Business, Website Content, HR

About Me

Love what you do and you never work a day in your life.

Industries I Write About

Information Technology & Services

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Health, Wellness & Fitness

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Cosmetics

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Telecommunications

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Real Estate

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Computer Software

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Legal Services

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Marketing & Advertising

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Computer & Network Security

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My Writing Samples

Security - SIEM As A Game Changer

How SIEM can positively impact the security of your networks

http://thirdcertainty.com/featured-story/security-service-becoming-market-game-changer/

Every day ways you can use blockchain to support your small business

So you’ve read about blockchain, but now the question remains: How can you actually use it to grow and support your small business?

https://816nyc.com/everyday-ways-you-can-use-blockchain-to-grow-and-support-your-small-business/?utm_source=Email+Newsletter&utm_campaign=c810b577fd-JanNews_2019&utm_medium=email&utm_term=0_efce0cc481-c810b577fd-1255007717#.XDTXC1xKjIU

Case Study: Portuguese retail analytics pioneer uses open source on Azure to go global

Portugal-based technology firm Movvo saw an opportunity to acquire the customers and intellectual property of its principal competitor. The problem? All of those assets were on Google Cloud, which was incompatible with the firm’s existing platform. With help from Microsoft Portugal, Movvo successfully ported all data to Azure – a move its CEO sees as positioning the firm for global success.

https://customers.microsoft.com/en-us/story/portuguese-retail-analytics-pioneer-uses-open-source-on-azure-to-go-global

IBM Systems Magazine - Make A Paper Plan

Use automated digital document management solutions to go digital

http://www.ibmsystemsmagpowersystemsdigital.com/nxtbooks/ibmsystemsmag/ibmsystems_power_201807/index.php#/12

Case Study -- Microsoft helps car dealer app builder achieve global credibility

Bright Box is a fast-growing former Microsoft BizSpark incubator success story building on its initial Microsoft-assisted breakthrough – a remote vehicle manager, Remoto – with a new offering: a toolkit that enables a car dealer to swiftly and easily build personalized mobile apps for customers called Dealer Mobility. This toolkit, built with open source software hosted on the Azure platform, is popular with 450+dealers and 500,000 users on both iOS and Android, including 20% of the top players.

https://customers.microsoft.com/en-us/story/microsoft-helps-car-dealer-app-builder-achieve-global-credibility

5 Ways Cognitive Biases Can Boost Your E-Commerce Conversions

There’s a lot of information to take in and process when you make a purchase decision. That’s where cognitive biases come in: by acting as “shortcuts” in our thought processes.

https://blog.salesandorders.com/5-ways-cognitive-biases-can-boost-your-e-commerce-conversions

The Benefits of Working In A Teaching Hospital (Physician Focus)

p 10 - 16: Many physicians will work in a teaching hospital during their residency years – perhaps longer if they chose to pursue a fellowship. But teaching hospitals are not only an essential workplace at the beginning of a physician’s career – they have much to offer throughout your career

http://assets.myhealthtalent.com/CareerGuides/2018-DERMATOLOGY.pdf

How To Maximize Your Marketing Dollars

A hard look at how you can maximize your marketing dollars.

https://816nyc.com/where-will-you-get-the-most-return-for-your-marketing-spend/#.Wl5nY6inHIU

Growth hacking case studies

In our last blog post on growth hacking, we showed that relentless experimentation and data-based decisions are key components to growing your business. Here, we feature four case studies of formerly small businesses that used growth hacking to overcome common revenue and growth challenges.

https://816nyc.com/growth-hacking-case-studies-beat-high-churn-rate-and-maintain-consistent-growth/#.XDzfflxKjIV

The Key to Sustainable High Performance

Hewitt, a performance scientist and researcher, highlights that peak performance does not arise from trying to imitate a machine but from understanding how to be more effective as a human.

https://www.nbforum.com/nbreport/james-hewitt-the-key-to-sustainable-high-performance/

Building Invincible Companies

How do you build invincible companies? For the answer, read on.

https://www.nbforum.com/nbreport/alex-osterwalder-building-invincible-companies/

The Benefits of Working Overseas (Physician Focus)

p 12 - 14 of link One of the best aspects of being medically qualified is the complete portability of your skills. Wherever you are in the world, people always need doctors. US-trained doctors are in demand in many places in the world; your choice of career and high-quality training gives you unparalleled opportunities to work overseas – whether in a paid position or in a voluntary role.

http://assets.myhealthtalent.com/CareerGuides/2018-acog.pdf

Saving for Retirement (Physician Focus)

p 8 - 10 of link: Retirement planning is an essential but much underappreciated part of life for any profession. For physicians, planning for retirement presents its own particular challenges, including the high rates of burnout and the high debt levels upon entering the profession.

http://assets.myhealthtalent.com/CareerGuides/2018-acog.pdf

Experience

B2B Copywriter/Writer/Editor/Blogger

Kickass B2B Copywriter and trained journalist with well honed writing skills. Avid IoT story teller able to produce engaging, persuasive content. Skills include web content writing, editing, story telling, blogging, content strategy.Areas of specialty include Tech, Healthcare, B2B/B2C, Marketing, Business, Retail, HR and Finance.Skilled in using SkyScraper Technique to improve leads and inrease conversions.

Company: MG

I worked there from 5/2008 until now

Public Relations Manager

Write press releases, executive bios, marketing collateral. Developed fund raising campaigns for corporate 'give back' programs Developed media relations within region.

Company: McDermott, Inc.

I worked there from 12/2006 until 4/2008

Public Relations Manager

Responsible for media relations Managed the public relations efforts for 6 countries within region. Write press releases and marketing collateral

Company: Seagate Technology, Inc.

I worked there from 1/2005 until 12/2006

Deputy Editor

Responsible for editing, copy-editing articles, news features and contributions from writers. Responsible for ensuring timely publication of the weekly magazine. Manage team of writers, artists and contributions Responsible for P & L of publication. Developed Special Projects to increase revenue stream.

Company: ComputerWorld

I worked there from 11/2000 until 12/2004

Writer/Features Editor

Writing News and Feature Articles on Computing Interview movers and shakers in IT

Company: Computer Times

I worked there from 5/1995 until 4/2000

Content I Write

Ideas and Pitches I Wrote

Dealing with Backup When Switching to Hyperconverged Infrastructure

Is it easier to back up data on-site, in the cloud or both? 1000 - 1200 words with meta description and SEO keywords

Content type: Article

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Why Natural Lawn Care Is Important to Keep Your Lawn in Tip Top Condition

A lush, green lawn is a valuable asset and many homeowners go to great lengths to keep their home turf in tip-top shape. (600 - 800 words)

Content type: Blog Post

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Small business loans for women entrepreneurs in 2019

US focus A comparison of loans available for women entrepreneurs Long form Meta description + SEO

Content type: Article

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Research projects that qualify for small business loans at government agencies

US focus A detailed(comparison) look at the types of loans for small businesses Long form Meta description + SEO

Content type: Article

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Can you tell it's not human?

Who's afraid of AI? A look at how AI is powering contact software.

Content type: Article

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A MSP Guide: 6 Tips to Improve Sales

How to drive sales to you MSP offerings. 1200 - 1500 words Meta description + SEO

Content type: Article

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10 Cool Uses of Flash Drives in 2019

600 - 800 words, Meta Description + SEO keywords

Content type: Blog Post

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Common outsourcing implementation issues and how to overcome them

A deep dive into the challenges faced by businesses. A realistic look at how to overcome these obstacles.

Content type: Whitepaper

Links:

Digital Forensics for SMEs - Why this is important

This will be a thought leadership paper that seeks to set the case for forensics in cyber security. Why this is critical in the legal arena.

Content type: Article

Keywords: Forensics,cyber security,legal firms,digital

Links:

Can you tell it's not human?

Who's afraid of AI? A look at how AI is powering contact software.

Content type: Article

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How to prevent your first ever property investment from turning into a money pit

Educational piece for small property investors Includes useful tips and how-tos 800 words Meta description + SEO keywords

Content type: Blog Post

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Buying A Home After Mortgage Rejection

This will be a step by step guide to help readers navigate the home buying process - providing readers with tips to work around mortgage rejection.

Content type: Whitepaper

Keywords: mortgage rejection,home buying process

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XX Cloud Security Issues You Never Thought To Consider

As public cloud adoption rates continue to rise, IT executives are facing increasing pressure to provide scalable, cost-effective solutions that have a measurable impact on ROI. The growth of Software-as-a-Service (SaaS) is now ten times higher than the growth of IT in general. And the growth of Infrastructure-as-a-Service (IaaS) is double that. The cloud is forcing businesses to reevaluate their security strategies and consider issues they’ve never had to think about before.

Content type: Article

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XX Secrets Of A Secure Software Defined Network

Few topics are creating as much buzz in the IT sector as software-defined networking (SDN) and network virtualization. This innovative and new approach to computer networking is gaining traction fast with the promise of reduced costs and more efficient operations.

Content type: Article

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xx Indicators of Compromise a Cyber Threat Assessment Will Uncover

Your data has probably been breached. You just don’t know it yet. That is the extent of cyber attacks, many of which are lying dormant, as yet undiscovered by IT and network security staff. According to FireEye, 96% of systems across all industry segments have been breached. Cyber attacks are still growing.

Content type: Article

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How to Develop A Nutrition Plan That Works for you

Consider different body types and needs. Provide Tips

Content type: Blog Post

Links:

Ebook - Building a robust disaster recovery strategy for the future"

This ebook will detail a step by step program to ensure that the organization has a plan should the unthinkable happen. We will break this down into 5 chapters detailing planning a strategy, executing the plan, benefits, management buy in, tips and tricks.

Content type: Article

Links:

AI, Big Data and the impact on businesses (SMEs)

How businesses can use data driven reasoning to impact their bottom line

Content type: Article

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Increase leads and conversions with AI powered software

Leverage AI to help sales

Content type: Article

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Top 5 Challenges solved by Power BI (working title)

With the advent of more data and web-enabled applications, there are now more opportunities than ever to leverage the power of BI. The following 5 challenges being faced by businesses today are some examples of how Power BI tools are being utilized to solve major issues. 800 words Meta description + SEO

Content type: Blog Post

Links:

QA Automation - A Galil Software Guide To Automating Your Way To Digital Agility

Keep your continuous integration/continuous delivery pipeline running at its best with end-to-end automation for DevOps & cloud processes. To realize the full value of DevOps and cloud – organizations need to automate as many of their development and operations tasks as possible, in all development, testing and production stages. Automation also needs to extend to any environment, flowing easily across on-premises and multi-cloud infrastructure. Meta description + SEO + CTAs

Content type: Whitepaper

Links:

Home buying vs renting

Home buying vs. renting: Is real estate still a value proposition, and how have economic attitudes about the value of home ownership affected insurance buying? Basically, this is a trends piece. We want to know whether changes in homeownership rates are affecting insurance companies. If fewer people are buying homes, how does that affect homeowner's insurance? Likewise, what does that mean for the renter's insurance market?

Content type: Article

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Why you need to swap your on premise call center software to a cloud based call center software

A decade ago, no self-respecting call center director would dream of using anything that even remotely resembled a cloud-based software solution. If the software and hardware weren't in your contact center, it wasn’t to be trusted. What's changed and how does it impact your business.

Content type: Article

Links:

How to close security gaps in your third party providers

Businesses are justifiably focused on making their own security as tight as possible, but this can be to the detriment of neglecting to analyze third parties’ protocols.

Content type: Blog Post

Links:

Why outsource when my business can do it better

The benefits of outsourcing are often overlooked. The myth is that outsourcing means a loss of control. This WP will show that outsourcing brings benefits small business owners may not be cognizant of

Content type: Whitepaper

Links:

Home staging tips that help to sell your property

This post gives useful knowledge that could save sellers thousands of dollars, since appearance and impressions are important in real estate. It also taps the ‘interesting’ side the same way that Pinterest and HGTV do, piquing the interests of homeowners and those who are interested in interior design. This is a win-win topic for real estate bloggers.

Content type: Article

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BPO trends and developments that impact retail and ecommerce

eGuide - We look at the global BPO scene and discuss the developments that will affect e-commerce. We discuss the pain points and technical issues that lead to fragmented CX. We will also take a look at how artificial intelligence can impact players and give them a leg up. This is where developers developing sophisticated AI software solutions for e-commerce businesses can give them a great CX great and safe shopping experience.

Content type: Whitepaper

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Key Performance Indicators of WaaS

Despite all the data that IT service managers have at their fingertips, most cannot answer a very basic question: How is my WaaS organization performing? Perhaps worse, many IT managers are unaware of the critical role—beyond mere measurement—that key performance indicators (KPIs) can and should play in service and support. We look at key factors of WaaS and provide a step-by-step resource for managers. Meta description + SEO keywords

Content type: Whitepaper

Keywords:

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Educational and engaging blogs on dental insurance

I am a trained Tech journalist with the ability to turn technical boring subjects into compelling posts. If there is interest, we can discuss doing a series of blogs on dental insurance products, e-dental insurance etc. We can do a package of 6 -8 posts ($120 each) to be completed within a month. Assignment price is placeholder for 1 post. My portfolio + work sample: https://straitswordservice.journoportfolio.com/ https://www.convoso.com/workflow-automation/

Content type: Blog Post

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xx Ways to Get Businesses Excited About Your Rebrand

Rebranding can take various forms, from picking a new name to executing a different plan of action. While the process is ongoing, small businesses should reassure customers that change will not impact the company-customer relationship. This blog will provide a few tips to get your customers on board when you are ready for a rebrand. (600 - 800 words)

Content type: Blog Post

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Optimizing your email marketing list: Content, segmentation, and reactivating quiet subscribers

You spend hours perfecting your copy, then cross your fingers and fire your carefully honed email off into cyberspace. Yet your website remains quiet, your order book isn’t filling at the speed of light… what went wrong? (600 - 800 words)

Content type: Blog Post

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How to Maintain Your Yard with a Few Simple Tips

Each year, landscaping trends change, so it’s important to stay up-to-date on the latest in order to maintain the exterior of your home. We take a look at what works this year. (600 - 800 words)

Content type: Blog Post

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Lawn Care for New Home Owners

Every new homeowner makes mistakes, especially when it comes to their yard. We provide a guide for new homeowners and what they need to know about caring for their lawn.

Content type: Blog Post

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Building an Email Strategy That Converts Leads to Customers

When someone clicks on your landing page, their journey as a customer is just beginning. So what comes next? You want to nurture each lead by offering them exactly what they need—without having to chase or annoy them. (600 - 800 words)

Content type: Blog Post

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5 questions that define your brand’s true voice

There’s something about your business that sets it apart. Whether it’s a service you provide, the way you communicate with your clients, or how your staff interacts, there’s something about you that makes you different. You know what it is, even if you’ve never defined it. (600 - 800 words)

Content type: Blog Post

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Key Attributes of An Exceptional Regression Testing Tool

A discussion of the key components of a good regression testing tool for the web (impartial) with call to action at the end, meta description + SEO keywords 600 - 800 words

Content type: Blog Post

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Regression Testing, Tools and Techniques

An overview of regression testing, tools and best practices. Meta description + SEO keywords 600 - 800 words

Content type: Blog Post

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Hyperconverged Infrastructure Delivers Compelling Financial Benefits During a Server Refresh

Leveraging current IT skills, infrastructure and operational processes creates a foundation for both Capex and Opex savings that will continue for years to come, with increased operational simplicity that will allow IT to better respond to business demands. 1000 - 1200 words, with meta description and SEO keywords

Content type: Article

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How to Build an IT Infrastructure for Your Mid Sized Business

Learn about the key attributes of a digital infrastructure designed to support the needs of the modern workforce and power applications anytime, anywhere. 1000 - 1200 words, with meta description and SEO keywords

Content type: Article

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Increase Brand Awareness with Flash Drives

Promotional marketing products have the potential for a significant return on investment. Personalized USB flash drives can be a perfect promotional product solution in a number of different ways. For example, a printed USB flash drive can be a tremendously powerful tool to increase brand awareness. 600 - 800 words, Meta description + SEO keywords

Content type: Blog Post

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Top 5 Reasons for a Restaurant Rebrand

When your food gets to your customer’s table, do they put their phone down, stop conversation, and sit up? If they barely acknowledge the arrival of their food or drink—if they are not excited about the prospect of your product—then you’re not doing something right. 600 - 800 words Meta description and keywords

Content type: Blog Post

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Educational and entertaining blog posts about health and nutrition

A series of blog posts (4 posts) about a nutrition action plan 600 - 800 words $125 each, $400 for package of 4

Content type: Blog Post

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Why outsource when my business can do it better

The benefits of outsourcing are often overlooked. The myth is that outsourcing means a loss of control. This WP will show that outsourcing brings benefits small business owners may not be cognizant of the benefits.

Content type: Article

Links:

Common outsourcing implementation issues and how to overcome them

A deep dive into the challenges faced by businesses. A realistic look at how to overcome these obstacles. 1000 - 1200 words Meta description + keywords

Content type: Article

Links:

Why you need to swap your on premise call center software to a cloud based call center software

A decade ago, no self-respecting call center director would dream of using anything that even remotely resembled a cloud-based software solution. If the software and hardware weren't in your contact center, it wasn’t to be trusted. What's changed and how does it impact your business. 800 words Meta description + keywords

Content type: Article

Links:

XX Secrets Of A Secure Software Defined Network

Few topics are creating as much buzz in the IT sector as software-defined networking (SDN) and network virtualization. This innovative and new approach to computer networking is gaining traction fast with the promise of reduced costs and more efficient operations. Meta description + keywords

Content type: Article

Links:

Indicators of Compromise a Cyber Threat Assessment Will Uncover

Thought leadership paper - Your data has probably been breached. You just don’t know it yet. That is the extent of cyber attacks, many of which are lying dormant, as yet undiscovered by IT and network security staff. According to FireEye, 96% of systems across all industry segments have been breached. Cyber attacks are still growing. Meta description + SEO keywords 2000 words or more

Content type: Article

Links:

eGuide - Building a robust disaster recovery strategy for the future

This eGuide will detail a step-by-step program to ensure that the organization has a plan should the unthinkable happen. We will break this down into 5 sections detailing planning a strategy, executing the plan, benefits, management buy in, tips and tricks. 2000 words Meta + SEO keywords

Content type: Article

Links:

7 Times 7 Rule Drip Email Marketing Campaign for a Conference

If there is interest, I can send you a sample of what i did for another client: each email builds on the momentum and excitement of the conference. Price indicated is for the entire package

Content type: Blog Post

Links:

Case Study

A deep dive into a Dream Factory's customer - the pain points, challenges and how Dream Factory's technology + team helped them to overcome obstacles. Meta description + SEO key words Portfolio link: https://straitswordservice.journoportfolio.com/ https://customers.microsoft.com/en-us/story/boutique-spanish-analytics-experts-help-a-major-airline-create-a-big-data-platform-to-gain

Content type: Article

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How to close security gaps in your third party providers

Businesses are justifiably focused on making their own security as tight as possible, but this can be to the detriment of neglecting to analyze third parties’ protocols. 1500 words Meta description + key words If there is interest, we can bundle a package of say, 1 blog, 1 thought leadership article + 1 WP

Content type: Article

Links:

The Case for SIEM

Traditional defenses that may have worked in the past, do not work well today because threats are evolving at warp speed. As soon as a fix is released, numerous new threats have already emerged. More than half of the attacks that get through firewalls and antivirus systems are brute-force attacks. Cyber attackers are constantly running scans for unpatched software, default passwords and poorly configured systems. Integrate SIEM to protect your company's data and network systems.

Content type: Whitepaper

Keywords: security,IT,networks,systems,cyber security

Links:

Digital Forensics for SMEs - Why this is important

This will be a thought leadership paper that seeks to set the case for forensics in cyber security. Why this is critical in the legal arena. 1300 words Meta description + keywords

Content type: Article

Keywords: Forensics,cyber security,legal firms,digital

Links:

Review of Natgeo mobile experience

A detailed discussion of Natgeo activation in detail. Will summarize the experience as an unbiased user. 1000 - 1200 words

Content type: Article

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Threat Mitigation in the Digital Age

Sophisticated tools can lower cyber crime costs for organizations. How can enterprises equip their clients, customers and employees? Insurers, financial institutions and employee benefits providers can lower breach costs while also strengthening relationships with clients, customers and employees, and generating additional income. - How cyber crime threatens your organization, clients, customers and employees - The best way to equip clients, customers and employees with cyber security tools.

Content type: Whitepaper

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Options for small business owners who have bad credit

US focus - A comparison of the available options for businesses - What can you do to help yourself secure a loan - How to improve your credit as a business owner Long form Meta description + SEO

Content type: Article

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eGuide - Digital First is All about the Customer

According to IDC, the companies with the greatest revenue growth view customer experience as the chief driver of digital transformation. Who should be driving your digital transformation efforts? IT or LOB? This eGuide will look at overcoming digital first cultural and technology challenges, the impact of AI on customer service, what’s holding back design thinking, and critical factors for digital transformation success. Long form ( 2,000 words) Meta description + SEO

Content type: Article

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Thought leadership -- Ground Truth: Getting To Data Inside the Perimeter

Software development today routinely occurs at high velocity in order to build the digital services we can’t live without. Modular micro services, software containers and orchestration tools get spun up, using open source components; all of this mixing and matching occurs in the internet cloud. Impostor apps and browser extensions disguised as legit tools represent a clear and present risk that companies must account for. This makes the difference between survival and death.

Content type: Whitepaper

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Modernize Your Storage: a Best Practice eGuide

Organizations are running their business on exponentially more data, created by more users, from different devices, and through different IT services and digital processes. While some data growth is fueled by new applications, it also arrives increasingly from non-traditional IT sources, including digital media, machines, and edge devices. Edge IoT devices are generating a massive amount of data that have to be managed, monitored, stored, and analyzed.

Content type: Article

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eGuide - IT Resilience for Small Medium Businesses (SMBs)

Putting an effective IT strategy in place can give SMBs peace of mind. At the core of that strategy is IT resilience. Being IT resilient means being prepared for any type of disruption – planned or unplanned – to mitigate the risk of downtime so your focus remains on projects that drive transformation. It ensures business keeps moving forward, and can accelerate transformation by letting you proactively see and adapt to changes to prevent disruption. Includes tips for SMBs.

Content type: Whitepaper

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Artificial Intelligence and the Impact on retail SMBs

AI, sometimes called machine intelligence, is proving to be one of the most disruptive of all technologies. It’s already being applied by businesses across the globe in a variety of ways, from automating a portion of customer communications to determining product/market fit. A survey of CEOs from SMBs found that AI is quickly becoming an important part of business processes. 29.5% of leaders said that of new technologies, AI will have the greatest impact on their business in the next year.

Content type: Whitepaper

Links:

The Gig Economy Is Exacerbating Third Party (Security) Risks

Thought leadership article - Just take a look at Europe’s GDPR, NYDFS’s cyber security requirements or even California’s newly minted Consumer Privacy Act. What does this mean for company decision makers, going forward, especially as digital transformation and expansion of the gig economy deepens their reliance on subcontractors? We look at where these risks are coming from, what they expose and how to plug the leaks. Meta description + SEO keywords

Content type: Article

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Why Employee Breaches Happen and How to Limit Their Impact

Employee data breaches have become a part of doing business. When you consider the complexity of large organizations, it’s easy to understand why. The problem is that the many vulnerabilities across systems, processes and employees and vendors make it virtually impossible to eliminate the chance of a data breach. The average cost of a data breach is $3.62M. We: - Explore the impact data breaches on employees and the broader organization - Show the importance of having a plan and expert support.

Content type: Whitepaper

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Overcome Network Complexity and Enable Digital Transformation

IDG’s 2018 Digital Business Study finds that 90% of organizations have adopted or plan to adopt a “digital-first” strategy;32% have experienced revenue growth since initiating digital business initiatives months. With so many data-intensive technologies on the horizon—from augmented reality to AI to IoT—the network needs to take a leap in terms of connectivity, flexibility, reliability, and security. But the reality is that at many businesses, networks are getting by with older technology

Content type: Whitepaper

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eGuide - Fear of Change Will Kill Your Small Business

Business owners often worry about losing loyal customers, maintaining a good reputation in the community and online, and setting their business apart from competitors. If your business falls into the 53% with stagnant or lagging sales, maybe you should be worried. This guide: - Offers opportunities for growth you might not have tried - Challenges you to think about what’s holding you back - Focuses your thinking around actionable goals - Moves you forward High level 2000 words + SEO

Content type: Article

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Transform Your Data Center to a Hybrid Infrastructure

Maintaining a data center is like maintaining a house. Every business needs to modernize to stay competitive in the market, it’s simply a question of approach. Sometime, businesses wait for issues to arise allows for business to go about as usual and seems to cost nothing, making the upfront costs and disruption required for a more proactive approach difficult to justify. Thought leadership Long form 2000 words

Content type: Article

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Evaluating the Cost of Inaction in the Data Center

Some organizations choose to modernize over time. This helps to spread out the pain of a huge financial outlay. Basically, they follow the same approach they used to build the original data center. This piecemeal approach adds an extra burden to IT workloads and often requires costly specialists to help with deployment and employee training. In this thought leadership paper, we show why proactive modernization may be the best approach.

Content type: Article

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Use Digital Marketing To Get Into The Minds of Your Customers

Digital marketing takes a comprehensive understanding of consumers, search engines and communities. Digital marketing is a mix of psychology and technology and it requires strategic planning and tactical implementation. When digital marketing is done the right way, it will make your business relevant and useful to your target audience. Long Form Meta Description + keywords

Content type: Article

Links:

eGuide - How to Bring Small Business Websites to New Heights

Small businesses likely have small websites and an even smaller marketing budget. But, this is why you should actually expand your marketing efforts by promoting your website, attracting traffic, and building your way to the top. In other words, you need to focus on your search engine optimization (SEO) strategies. We go into detail on how to make this happen. Long form Meta description + keywords

Content type: Article

Links:

Thought Leadership - Product Information Management Best Practices

This will be a deep dive into PIM and makes the case for PIM management- Advancements in analytics are making waves across nearly every major industry, and while analysis of consumer data has been a staple data of marketing and sales initiatives, businesses are just now realizing the possibilities of a whole new type of analytics: communications analytics. Long form (2000 words)

Content type: Whitepaper

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Thought Leadership - Meeting the Challenges of Product Information Management and Addressing the Pain Points

For online stores, one of the biggest challenges you will run into is updating your product information. Historically, merchants have kept this information in Excel spreadsheets, CSV files or stored within their ERP. This is problematic. eCommerce isn’t like brick and mortar; changes must be made quickly. As soon as something about a product is changed, or a new feature or product is added, you want it to be for sale in your online store as quickly as possible. Time is money, after all.

Content type: Whitepaper

Links:

Get Visibility with Predictive Analytics

Are you missing critical updates about your shipments’ vessel arrivals and departures? Are shipment milestones from your transportation and logistics providers out of date? With shorter ocean container free times, driver shortages, and increasing driver rates, having a clearer view of inbound and outbound vessels can help to save costs and avoid penalties. AI combined with IoT can help drive better milestones and dynamic ETAs for your shipment planning and execution. 2000 words

Content type: Whitepaper

Links:

Thought Leadership - Identity Management and Fraud Detection Services Can Deliver Value-Added Benefits

This article will be on building employee loyalty and trust. It’s not enough to offer basic protection when there is a growing threat of identity breach and fraud. As companies look for innovative ways to structure their benefit plans, many are discovering employees want to do business with companies that offer identity protection services. Benefits that enhance an employee’s work and personal experience promote overall wellness throughout the company, leading to higher employee retention.

Content type: Article

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E-Guide - Your Business Has Been Hacked and You Don't Know It

Thought leadership - How penetration testing prevents insider threats. A top concern for organisations is cyber security. Almost every day, we hear stories in the news about hacking, ransomware etc. One of the biggest threats that organisations face is insider threats. These include the accidental loss of data and hackers who steal information or compromise systems. In many of these cases, the loss of data could have been mitigated or prevented by effective penetration testing. Meta description

Content type: Article

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Thought Leadership: The difference between Customer Success vs. Customer Experience, and why your organization and users / customers need both.

Customer success occurs when your goals ─via your products or services ─ are achieved. Customer experience is how customers feel about the entire process. Both are integral parts of the customer journey, which should always be clearly defined by your company and used to drive every customer interaction.

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What Top Performing Contact Centers Do To Improve Timeliness of Resolution

eGuide -- A look at using specific tools and insight on how to provide lasting positive experiences with improved employee and customer loyalty. In our discussion, we will also look at the best practices of top performing contact centers.

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The Soft Skills of Architecture

A key part of building an architectural team is finding the right combination of soft skills. Of course, the “hard”, formal skills are a vital part of what architects do: architecture, design, construction, and technology. But a team is most effective when it contains a balance of hard and soft skills. The same thing is true for each individual architect. In order to be successful in the 21st century, you need a balance of technical and interpersonal skills. 600 - 800 words

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Art - Blog Topics for consideration

Hello. I took the liberty of submitting 4 blog topics for your consideration: 1. "Creating an intimate and personal experience with art in your home" 2. "How bold should you go? Guidelines for creating an impressive public space" 3. "Is abstract art the best way to convey your corporate message?" 4. "How to illustrate your personal style on your walls at home and in your office. LMK if any of these work. 600 - 800 words each $150 each

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Ignorance Is Not Bliss: How SMBs Can Manage Cyber Risks

The stats are staggering: - 43 percent of cyber attacks target small business. -14 percent of small businesses are able to mitigate cyber risks, vulnerabilities and attacks - 60 percent of small companies go out of business within six months of a cyber attack. - 48 percent of data security breaches are caused by acts of malicious intent. Human error or system failure account for the rest. We look at the situation today and dive into how SMBs can protect their businesses from attacks.

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How To Breathe New Life into Your Testing Program

Here’s a question you thought you’d never ask yourself when you started optimizing your site for conversions: what do I do now I’ve tested everything? For businesses that have never had an optimization strategy before, the opportunities feel endless. You and your team are full of ideas to increase conversions, decrease cart abandonment, learn more about your customers, etc. – there’s so much out there to explore. Three years later, and you feel you've squeezed all the juice out of the orange.

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eGuide - How To Integrate Dynamic Content Into Your Marketing Strategy

Ask any marketer what their goals are in 2019 and one of the first things they will say is to deliver a more personalized experience to their customers. But this isn’t a goal solely aimed at increasing conversions; it’s also about meeting customers’ growing expectations. Understanding exactly how it works or the best methods of implementation are often major stumbling blocks. But that need not be the case. This guide will highlight 7 ways to start integrating dynamic content into your site.

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Thought leadership - Re-thinking the Cyber Security Challenge

The cyber security issues facing most enterprise organizations won’t be solved by simply adding more tools or more people. Security teams continue to be inundated by too many unnecessary alerts to glean meaningful insights that best serve their organizations. The real problem is that we’ve underestimated what security tools and security teams can do. The solution requires a new approach to security that makes best use of the valuable tools and talented individuals we already have.

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Thought leadership - Analytics, Artificial Intelligence and the Impact on Managed Services

Analytics & artificial intelligence is starting to play a bigger role in managed IT services. This kind of emerging technology allows a managed IT service provider to ensure that their devices are protected against malware. Analytics, together with artificial intelligence, will see the number of “budding data scientists” increase five times quicker than proficiently-trained data scientists. We look at the impact on businesses and MSPs?

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eGuide - The Definitive Guide to Creating Landing Pages That Convert

The effectiveness of landing pages are critical to the success of an online business. But just having one or two landing pages isn’t enough. In order to see the greatest return on their investment, businesses need to test and optimize landing pages in order to maximize conversion rates. This guide will be broken down into sections - It will guide you through the entire process of creating and optimizing landing pages, highlighting key points along the way.

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Web Forms: The Go-to Guide for Marketers

This e-guide is designed to help both beginner and experienced marketers improve the success rates of forms on their websites. Each section is dedicated to a different form-related topic with key points are recapped for easy reference at the end.

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Thought Leadership - Improving Sales ROI with Lead Scoring

This guide is written for salespeople and marketers of every experience level, who want to improve the effectiveness with which they convert leads. It will take you from a complete beginner, guiding you through the basics of creating a lead scoring strategy, to a lead scoring veteran who can use advanced strategies with ease.

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Analytics Will Transform Your Enterprise Security Strategy

This paper though leadership paper will deep dive into key technical and use-case attributes of data-driven security analytics and its positive impact on enterprise security teams.

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Redundant data Is a Security Risk. Find Out Why

Your IT system made up of many security solutions is both proactive, and self-updating. So, you’ll never have to worry about new security attacks that you’re not prepped to defend. While it's true that most IT shops do a good job looking for the latest DNS and ransomware attacks, they’re not paying as much attention to the cloud security fundamentals such as physical security, federated data access governance, and network visibility. We delve into this topic and explain why.

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Leverage The Power of Business Intelligence To Compete (BI Is Still Sexy)

A detailed look at how BI is still very relevant to organizations that want to compete effectively. While Business Intelligence has been around for decades and everyone seems to be talking about Machine Learning and AI, traditional BI still powers most businesses. With the advent of more data and more web enabled applications, there are more opportunities than ever to leverage the power of BI. We delve into 5 top challenges that organizations are solving with BI.

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White Paper - Turn Big Data Into Actionable Insights

Thought leadership -With businesses talking about ‘big data’ and ‘data driven marketing’ the pressure is on for companies to harness the wealth of data at their fingertips. Forrester states 74% of companies say they want to be “data-driven,” but only 29% are successful at connecting analytics to action. This paper looks at the missing link for companies that want to drive business outcomes from their data.

Content type: Whitepaper

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How To Train Call Center Agents

Long form - - Agent training is a huge part of call center life. In fact, in an industry that suffers the most from agent turnover, agent training should be viewed as everything. But how can something so fundamental and obvious in the support of a business’ success be so overlooked by call center managers from across the world? Meta description + SEO keywords

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White Paper - Articulating the Best of Lending Pad to Ensure a Great CX

A detailed WP that looks at the benefits of Lending Pad's solutions. This will be a deep dive into what makes Lending Pad software work for them and how it will help them close more deals. Targeted especially at small medium business mortgage lenders. Includes tips. Meta description + SEO keywords

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Top 3 Ways To Stop Social Engineering Threats

Social engineering criminals have moved beyond emails to build entire fraudulent ecosystems online. We discuss these new threat tactics, how cyber criminals are disguising their attacks, and steps organizations can take to be better prepared. Long form Meta description + SEO keywords 1200 - 1500 words

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5 Social Media Marketing Risks Organizations Must Watch Out For

While the internet and social media have been very positive for businesses, there remains an inherent risk when it comes to how brands manage their Facebook, Twitter, and Instagram accounts. Addressing such risks is critical to keeping your companies’ image and data safe. Deep dive into this topic to educate and inform. Meta description + SEO Keywords

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How Small Businesses Can Use Containers To Run Their Operations Efficiently

This paper will be written with the small business in mind - As more companies look at cloud platforms to host their software investments, small businesses can leverage containers to provide their clients with agile applications that perform, scale, and distribute according to fast-changing demands. Software developers are also using containers to introduce new features to software products in record times, while using snapshots of live environments to fix code and bugs in near real-t

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SDN Provides Software Defined Agility in the Enterprise

Discuss benefits of SDN -- Some CIOs like the idea of being able to offload their computer processing needs to third-party providers like Microsoft and Amazon and Google is heavenly. Their IT departments don’t have to procure, manage, or upgrade hardware. It’s all done magically in the cloud. Others prefer the idea of sending mission-critical data off their data center although that is something that makes their stomach do flip-flops just at the thought of it. 2000 words Meta description + SE

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The Link Between Customer Experience (CX) and Customer Expectation Is Critical To Contact Center Success

Is your company creating a customer centric culture that revolves around customer experience (CX)? If you’ve made customer centricity a cornerstone of your company culture, you’ve taken a big step towards rising above your competition. How your company defines a positive customer experience can’t only be measured by metrics that deal with ROI and call wait times. The true value of customer experience can only be determined when it is held up against customer expectations.

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Cloud Migration Options for Small Business

The decision process for selecting the right cloud options for various applications starts with an assessment of each individual application. Small medium businesses ready to migrate to the cloud face hundreds of questions, including one of most common: What’s the best approach, lift-and-shift, re-platform or re-factor? The reality is there is no single path to success. Each option presents its own benefits and drawbacks, which must be considered on an application by application basis.

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What techniques does BI provide and how can help my business?

There’s a lot of confusion surrounding the definition of BI as opposed to AI. While many people think AI is behind things like data modeling, reporting and analytics, these are actually BI functions. Target audience is SMBs. 800 words

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Why BI is essential for large organizations

BI brings together data from disparate departments within your organization, allowing for a cohesive bigger-picture view. The talk these days centers around AI. Many people think AI is behind things like data modeling, reporting and analytics. These are actually BI functions. In this post, we discuss the relevance of BI in today's climate. Meta description + SEO keywords Authoritative, no selling

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The Definitive Guide to Email Marketing for Hi- Tech Companies

1) Build a self-propelling sales funnel with email automation 2) The small business email marketing trifecta: save time, save money, attract customers 3) Optimizing your email marketing list: content, segmentation, and reactivating quiet subscribers 4) Ways to get people to read your emails • 44% of users check their email for a deal from a company they know, whereas only 4% will go to Facebook. • 60% of consumers have made a purchase as the result of a marketing email they received

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Everything Healthcare Sector Candidates Should Know When Working With A Recruiter

Those in the Health care industry should know that there are different kinds of recruiters, that recruiters work for the employer not those they're recruiting, take their calls and respond to emails even if not looking for a job, etc. I can skew this to any other industry - Martech/Fintech/Ecommerce/ etc 1000 words

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The Top 5 Reasons Health Practitioners Start Looking For A New Job

Reasons include the need for better hours, looking for a better work environment, want more money, want or need to relocate, or changing careers. I can skew this to other industries such as Ecommerce/Martech/Fintech, etc 1000 words Meta description + keywords

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Mobile Apps Are A Way In For Account Hijackers

Outside of giants JP Morgan, Bank of America, Citigroup, Wells Fargo and U.S. Bancorp, the remainder of the more than 10,000 U.S. firms are comprised of community banks and regional credit unions. These smaller institutions, much like the giants, are hustling to expand mobile banking services. Yet, they are much less well equipped to detect and repel cyber attackers, who are relentlessly seeking out and exploiting the fresh attack vectors spinning out of expansion of mobile banking.

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Beating Cyber Crime In The Age of IoT and Digital Transformation

Thought leadership - Each and every major advance of Internet-centric commerce – from e-tailing and email, to social media and mobile computing, and now on to the Internet of Things – has translated into an exponential expansion of the attack surface available to cyber criminals. And malicious hackers have taken full advantage – whether they are motivated by criminal profits, backed by nation-state operatives, or simply desirous of bragging rights.

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Top 5 Tips To Manage Third Party Risks

Today’s digital environmental offers tremendous opportunities for modern organizations. At the same time, there is more risk. Vulnerabilities and infections plague organizations around the globe — and their numbers continue to rise. In this post, we look at top ways to manage risks.

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Top 5 Ways To Use Social Media To Drive Traffic to Your Landing Pages

After you've invested in your landing pages: SEO-optimized, beautifully designed, and packed full of customer calls to action, it will take time to get the number of views and clicks you want from organic traffic. In this post, we’ll take a look at key elements of sharing your small business landing pages on social media.

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What Data Are You Asking Me to Share: How Else Are You Using that Data?

Any organization that requests, acquires, and processes consumer data must proactively reexamine how the data is collected, secured, managed, archived, and destroyed. According to an Accenture research report, “Although 72 percent of business executives across all industries agree that rewarding consumers for sharing their data is an important strategy, only half report that their organizations are acting to take advantage of this opportunity.

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Top 5 Ways To Secure Your Digital Identity

No matter what happens in the world of cyber-crime, world’s average population can’t afford to lose money lying in their bank accounts. You may afford to lose all your data like what you eat, what you like, music you listen or movies you watch. You can afford to lose everything about your interests for personalized or targeted advertising, but you can’t afford to lose money or someone stealing your identity. We discuss the topic with an eye on Folio's platform - Authoritative, no selling

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A Comprehensible Digital Identity Management system enables the government, citizens and businesses to access a totally new layer of benefits.

An deep dive into Folio Technologies' solutions. We discuss each of the following in detail without making it sound cheesy: - Citizen Registration & Identity Issuance - Simple Real Time ID Verification - Secure Consumer Digital ID Wallet We discuss the possible use cases and discuss the benefits. This will be an in-depth guide to show how Folio is leading the way. No selling.

Content type: Whitepaper

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New Website Copy

Hello, I would like to throw my hat in the mix. I am skilled in rebranding, writing for B2B audiences, with SEO keywords. I have recently completed a landing pages project for one of my B2B clients. Here is a link to my portfolio for your consideration. The price quoted here is just a placeholder depending on your specific needs.

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SMBs: When Security Is A Matter of Life or Death: Businesses are subordinating technical controls to business controls.

Cloud adoption is driving deep security changes at a growing number of organizations. For many businesses, the changes are a response to the fresh security risks posed by the rapid adoption of cloud technologies in recent years, particularly infrastructure as a service (IaaS) and platform as a service (PaaS). Accelerating adoption of cloud services has heightened fears over data ownership, access visibility and compliance. It’s a loss of control issue disguises as a security issue.

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Top 3 Recommendations For An Infrastructure Makeover (working title)

No matter how up-to-date your data center may seem, there’s always room for improvement. Growing means consistently examining your existing infrastructure for weak spots and asking if what you have in place is not just meeting the demands of your business today. It also means ensuring that you are set up for success in the increasingly multi-cloud focused future. If you’re planning for an infrastructure revamp, we provide a few recommendations to help you along your journey.

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Software-Defined Networking Has Changed Everything

The internet began as a system for applying addresses to servers. Now it's a means for giving names to services, and distributing those services across the planet. SDN gave rise to a new way of implementing computing on the broadest scale of infrastructure, and has become the whole point of networking. Meta description + keywords

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How to Create a Professional Social Media Strategy for Small businesses

A fun, entertaining and informative blog post for your target audience. I have also included 4 other topics for your consideration. I'm happy to do a package (at least 4 for $400). - X software marketing tools every small business needs - X advantages small businesses have over big brands - What is growth hacking and how to use it for your small business - How to write emails that your customers will actually read

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A Better Social Media Strategy for B2B Starts With Variety

When tasked with creating or updating a social media strategy, it’s easy to feel overwhelmed. Finding shareable content is time-consuming, and the lack of engagement is frustrating. If a goal of your organization is to highlight agency initiatives and increase accessibility, then a comprehensive and integrated digital strategy is crucial. Two other topic suggestions -- 2. Reinvigorate your B2B image and culture with rebranding 3. 5 reasons that focus on your B2B branding will amp up your impact

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How Google Optimize Improves Your Small Business Website

Though not exactly new, Google Optimize is among the most recent, and most seldom understood, additions to Google’s marketing analytics suite. A powerful marketing asset, Google Optimize offers you the ability to test two different versions of your website against each other and see which one gets better results. However, like many digital marketing tools, it can take some getting used to.

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Top 10 Must-Have Features for Your Booking Platform

A booking system for your SMB serves two main goals; 1) you get to manage your bookings easily in one system, 2) your customers/potentials get an optimal booking experience because of your easy-to-use booking form. These goals already hint how your booking system should function and what your booking form should look like, whether you run a surf camp, a yoga retreat venue or a coaching business. No selling, no fluff. Meta description + SEO keywords

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Top X cities ripe for investment property purchases

If you are looking to invest in a property/properties, we make the search easier by highlighting xx cities that are top places for investment properties. 800 words Meta description + SEO keywords

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Getting started as a property investor - what do you do first?

If you are looking to invest in your first or first few properties, we provide helpful tips to get started. We also include a checklist of items to have in place to help you navigate the investment market. 800 words Meta description SEO keywords

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How gamification is changing the way we learn

Talk about 'engagement crisis.' Boredom, stress, and the association of learning with user-induced anxiety is commonly associated with the traditional method of administering pop quizzes, exams, timed writing assignments, etc. Discuss why gamification helps students retain knowledge, and has psychological benefits by associating learning with creativity and fun, thereby mitigating boredom and drop off

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When one size does not fit all: the case for custom learning paths

The advancement of technological configurations allow LMS systems to support a myriad of diagnostic assessments. These help to create a custom learning path for each user and benefits learners by building a learning path which allows them to scale up in areas where they have a base competency, while establishing more ground work in areas where they need more improvement. 800 words Meta description + SEO keywords

Content type: Whitepaper

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Top 5 ways to improve workplace culture through e-learning

E-learning provides employers and employees with the ability to study, ask questions, and provide anonymous feedback on issues (communications, sexual harassment, discrimination). This ensures employees are provided with the awareness training they need to excel at the workplace, without the fear of being called out on or made to feel targeted. The ability to track and review training modules for these topics offers a substantial absorption of material, and helps to prevent HR problems/turnover.

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X things you need to know about property investment

A broad look at what to expect from the industry like trends, how long before a profit can be expected, indicators of the temperament of the market. 800 words Meta description + SEO

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Leveraging Multi-Channel Data for Improved CX

eBook - This guide will explain how to leverage the respective channels: get the most from each and how, why and when to mix it up. This will drill down into the topic to extract the benefits to target audience. Includes applicable advice and best practices.

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The Path to Effective Data Segmentation

eBook - With banner blindness epidemic now in full swing, the only truly effective forms of marketing are inbound. Although customer profiling applies in traditional marketing as well, inbound methods also require audience segmentation to ensure that your message gets in front of the right people. Both methods work together to help brands reach the right audiences, improve customer success and, ultimately, maximize their lifetime value to your company. In eBook format.

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How to Drive Low Cost Subscription Commitment to Drive Massive Revenues

Drill down into the topic, with advice, best practices and use cases. Highlights the different ways to achieve revenue targets and how each way will impact goals. This will address pain points and goals: how to identify the problem to drive success

Content type: Whitepaper

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How to Build A B2B Communications Strategy That Actually Pays Off

We often talk about how to get build brand awareness and get leads - with every kind of campaign from targeted landing pages to social media. But the truth is, individual actions will never achieve concrete results unless they are part of an overarching communications strategy. In this guide, we’ll look at how to design a communications strategy for business, with clear goals and next steps. Actionable steps for SMBs with details on how they can achieve their goals.

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Promotional Flash Drives Open Big Marketing Opportunities

Use promotional USB drives in your marketing strategy to help your business make a winning impression. 600 - 800 words -- Meta description + SEO keywords

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How Employers Can Help Employees Who Care For Elderly Parents Be Productive (In Their Jobs)

A helpful post that provides tips to companies and their employees who may be stressed out caring for their parents. We focus on how companies can lend a hand to employees to help keep their focus on their jobs. 600 - 800 words Meta description + SEO keywords

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Why Customer Expectations Are So Critical to Customer Experience

Is your company creating a customer centric culture that revolves around customer experience (CX)? If you’ve made customer centricity a cornerstone of your company culture, you’ve taken a big step towards rising above your competition. The true value of customer experience can only be determined when it is held up against customer expectations. If you fall short in meeting these expectations, all other metrics surrounding CX are meaningless in the big picture.

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Top 3 Ways Your Term Life Insurance Will Reward Your Healthy Lifestyle

Living a healthy lifestyle is associated with a significantly lower risk of early death, heart disease and type 2 diabetes: it just makes sense that you would pay less for your life insurance. Meta description + SEO keywords

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How To Set The Right Price To Sell Your Company

An in-depth guide and the step by step approach to setting a price to attract people to buy your company. This guide will cite specific examples by others who have sold their companies and the lessons learned. No selling Meta description + SEO keywords. 2000 words

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Prepping Your Company For A Sale

With to-do list, you can create an action plan before putting it on the market. When the time comes to sell your company, you have two options. You can begin the process immediately, putting it up for sale in its current state, which may mean lowering its value to potential buyers in the negotiation stage. Or, you can delay its sale until you have invested enough time to improve the way in which potential buyers see your company. 1500 words

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The Unique Capabilities and Benefits of Pultruded Products

Pultrusion is one of the most promising segments of the composites industry. The pultrusion end market in terms of value is expected to reach $2 billion by 2020, growing at a compound annual growth rate of 4.8 percent, according to a report by market research firm Markets and Markets. In this paper, we take a deep dive into the topic. Meta description + SEO

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A Comprehensive Right Sourcing Strategy To Software Development

In this eBook, we look at the business as well as technology aspects. There will be 4 main chapters: 1) how to assess internal capabilities and limitations 2) Break down internal barriers to success 3) Evaluate potential partners for speed, efficiency and transparency 4) Balance between costs, staffing and technical needs Businesses can learn how to maximize efficiency and shorten the time needed to go to market.

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Beating Cyber Crime In The Age of IoT and Digital Transformation

Each and every major advance of Internet-centric commerce – from e-tailing and email, to social media and mobile computing, and now on to the Internet of Things – has translated into an exponential expansion of the attack surface available to cyber criminals. And malicious hackers have taken full advantage – whether they are motivated by criminal profits, backed by nation-state operatives, or simply desirous of bragging rights.

Content type: Whitepaper

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Product Descriptions That Convert And Increase Sales

Do you ever find yourself getting deja vu when shopping online? If you’re looking for a particular product, it could, because you’re reading the same product description over and over again. And I bet it isn’t any good, either! Let’s face it, most product descriptions are woeful. That’s why good ones have such a huge impact. Yes, great product descriptions can improve your sales, but they can also achieve a whole lot more. CTAs included Meta description + SEO keywords

Content type: Blog Post

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How To Gain Traction For Your Hi-Tech Business

One of the most challenging facts that hi tech business has to come to terms with is that no matter how innovative your product is, you won’t have any customers if they aren’t aware of your startup. Even more challenging is figuring out how to attract your first customers when you have a limited budget and resources. While you definitely won’t experience overnight success, the good news is that most startups have been in the same place that you’ve been.

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One Size Does Not Fit All: The Path To Developing The Right IT Strategy For Your Business

Advice and best practices on how to develop the right kind of technology strategy to support your business strategy. Technology has never been so fundamental, so strategic and so important as it is in the digital age. It is being used to create new business models, products and services, enhance existing offerings and create deeper, more rewarding customer experiences - and as such businesses need to develop the right technology and IT strategy for success. With examples/references

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Without BI, your AI is useless

The talk these days centers mostly around AI. Yet, a solid database is the foundation for intelligent business decisions. Once the data is organized in a way that allows for clear insights, then a company can decide whether to rely on AI or whether to make their own informed business decisions. 800 words, no selling Meta description + SEO keywords

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(Submitting Revised Pitch)

Without BI, your AI is useless The talk these days centers mostly around AI. Yet, a solid database is the foundation for intelligent business decisions. Once the data is organized in a way that allows for clear insights, then a company can decide whether to rely on AI or whether to make their own informed business decisions. 800 words, no selling Meta description + SEO keywords

Content type: Blog Post

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How Does Dynamic Content Help Your Marketing Strategy

Define what dynamic content is and how Maze's dynamic content creation benefits marketing. Long form content. Practical expert level guide with helpful tips for businesses. No selling. Meta description + SEO keywords 1200 - 1500 words

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(Top 3 Ways) BI puts the power back in your hands

Algorithms provide interesting conclusions based on the data they analyze, but they often make mistakes which may go unnoticed. By parsing the data with a BI platform and studying the results yourself, you benefit from clear data coupled with logical human insight and ensure your business decisions make sense. 800 words Meta description

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How To Design Landing Pages That Convert

Expert guide --Proposed conceptual outline for this long form blog • Get inspired: Why this feature matters • Why would you use it? What’s the strategy? • How will it help your results? • How does it work? (High level) • Where can you get more information? Links to Help docs and videos are available outside of login area Meta description + SEO No selling 1700 - 2000 words

Content type: Blog Post

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