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nDash Writer Profile for Melanie Grano

Melanie Grano

Headline

Copywriter for B2B SaaS, Tech, Marketing, Business, HR, Web Copy

About Me

Love what you do and you never work a day in your life.

Industries I Write About

Information Technology & Services

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Health, Wellness & Fitness

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Cosmetics

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Telecommunications

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Marketing & Advertising

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Real Estate

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Computer Software

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Legal Services

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Computer & Network Security

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Chemicals

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My Writing Samples

IBM Systems Magazine - Make A Paper Plan

Use automated digital document management solutions to go digital

http://www.ibmsystemsmagpowersystemsdigital.com/nxtbooks/ibmsystemsmag/ibmsystems_power_201807/index.php#/12

5 Ways Cognitive Biases Can Boost Your E-Commerce Conversions

There’s a lot of information to take in and process when you make a purchase decision. That’s where cognitive biases come in: by acting as “shortcuts” in our thought processes.

https://blog.salesandorders.com/5-ways-cognitive-biases-can-boost-your-e-commerce-conversions

The Benefits of Working In A Teaching Hospital (Physician Focus)

p 10 - 16: Many physicians will work in a teaching hospital during their residency years – perhaps longer if they chose to pursue a fellowship. But teaching hospitals are not only an essential workplace at the beginning of a physician’s career – they have much to offer throughout your career

http://assets.myhealthtalent.com/CareerGuides/2018-DERMATOLOGY.pdf

Every day ways you can use blockchain to support your small business

So you’ve read about blockchain, but now the question remains: How can you actually use it to grow and support your small business?

https://816nyc.com/everyday-ways-you-can-use-blockchain-to-grow-and-support-your-small-business/?utm_source=Email+Newsletter&utm_campaign=c810b577fd-JanNews_2019&utm_medium=email&utm_term=0_efce0cc481-c810b577fd-1255007717#.XDTXC1xKjIU

How To Maximize Your Marketing Dollars

A hard look at how you can maximize your marketing dollars.

https://816nyc.com/where-will-you-get-the-most-return-for-your-marketing-spend/#.Wl5nY6inHIU

Growth hacking case studies

In our last blog post on growth hacking, we showed that relentless experimentation and data-based decisions are key components to growing your business. Here, we feature four case studies of formerly small businesses that used growth hacking to overcome common revenue and growth challenges.

https://816nyc.com/growth-hacking-case-studies-beat-high-churn-rate-and-maintain-consistent-growth/#.XDzfflxKjIV

Building Invincible Companies

How do you build invincible companies? For the answer, read on.

https://www.nbforum.com/nbreport/alex-osterwalder-building-invincible-companies/

Saving for Retirement (Physician Focus)

p 8 - 10 of link: Retirement planning is an essential but much underappreciated part of life for any profession. For physicians, planning for retirement presents its own particular challenges, including the high rates of burnout and the high debt levels upon entering the profession.

http://assets.myhealthtalent.com/CareerGuides/2018-acog.pdf

The Benefits of Working Overseas (Physician Focus)

p 12 - 14 of link One of the best aspects of being medically qualified is the complete portability of your skills. Wherever you are in the world, people always need doctors. US-trained doctors are in demand in many places in the world; your choice of career and high-quality training gives you unparalleled opportunities to work overseas – whether in a paid position or in a voluntary role.

http://assets.myhealthtalent.com/CareerGuides/2018-acog.pdf

The Key to Sustainable High Performance

James Hewitt, a performance scientist and researcher, highlights that peak performance does not arise from trying to imitate a machine but from understanding how to be more effective as a human.

https://www.nbforum.com/nbreport/james-hewitt-the-key-to-sustainable-high-performance/

A Strategic Communications Guide For Small Business

Too many marketing companies promise big results yet only deliver vanity metrics—numbers that look good and mean nothing.

https://816nyc.com/small-business-communications-strategy-guide/#.XQUiEohKjIU

Experience

B2B Copywriter/Writer/Editor/Blogger

Kickass B2B Copywriter and trained journalist with well honed writing skills. Avid IoT story teller able to produce engaging, persuasive content. Skills include web content writing, editing, story telling, blogging, content strategy.Areas of specialty include Tech, Healthcare, B2B/B2C, Marketing, Business, Retail, HR and Finance.Skilled in using SkyScraper Technique to improve leads and inrease conversions.

Company: MG

I worked there from 5/2008 until now

Public Relations Manager

Write press releases, executive bios, marketing collateral. Developed fund raising campaigns for corporate 'give back' programs Developed media relations within region.

Company: McDermott, Inc.

I worked there from 12/2006 until 4/2008

Public Relations Manager

Responsible for media relations Managed the public relations efforts for 6 countries within region. Write press releases and marketing collateral

Company: Seagate Technology, Inc.

I worked there from 1/2005 until 12/2006

Deputy Editor

Responsible for editing, copy-editing articles, news features and contributions from writers. Responsible for ensuring timely publication of the weekly magazine. Manage team of writers, artists and contributions Responsible for P & L of publication. Developed Special Projects to increase revenue stream.

Company: ComputerWorld

I worked there from 11/2000 until 12/2004

Writer/Features Editor

Writing News and Feature Articles on Computing Interview movers and shakers in IT

Company: Computer Times

I worked there from 5/1995 until 4/2000

Ideas and Pitches I Wrote

Dealing with Backup When Switching to Hyperconverged Infrastructure

Is it easier to back up data on-site, in the cloud or both? 1000 - 1200 words with meta description and SEO keywords

Content type: Article

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Why Natural Lawn Care Is Important to Keep Your Lawn in Tip Top Condition

A lush, green lawn is a valuable asset and many homeowners go to great lengths to keep their home turf in tip-top shape. (600 - 800 words)

Content type: Blog Post

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Small business loans for women entrepreneurs in 2019

US focus A comparison of loans available for women entrepreneurs Long form Meta description + SEO

Content type: Article

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Research projects that qualify for small business loans at government agencies

US focus A detailed(comparison) look at the types of loans for small businesses Long form Meta description + SEO

Content type: Article

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Can you tell it's not human?

Who's afraid of AI? A look at how AI is powering contact software.

Content type: Article

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A MSP Guide: 6 Tips to Improve Sales

How to drive sales to you MSP offerings. 1200 - 1500 words Meta description + SEO

Content type: Article

Links:

X Ways to Reduce Technical Debt

In software development, technical debt quantifies the cost of speedy execution. The worse a company's software principles and architecture, the higher its technical debt. This post will cover Xx ways to reduce the technical debt in your company.

Content type: Blog Post

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10 Cool Uses of Flash Drives in 2019

600 - 800 words, Meta Description + SEO keywords

Content type: Blog Post

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Common outsourcing implementation issues and how to overcome them

A deep dive into the challenges faced by businesses. A realistic look at how to overcome these obstacles.

Content type: Whitepaper

Links:

Digital Forensics for SMEs - Why this is important

This will be a thought leadership paper that seeks to set the case for forensics in cyber security. Why this is critical in the legal arena.

Content type: Article

Keywords: Forensics,cyber security,legal firms,digital

Links:

Can you tell it's not human?

Who's afraid of AI? A look at how AI is powering contact software.

Content type: Article

Links:

Buying A Home After Mortgage Rejection

This will be a step by step guide to help readers navigate the home buying process - providing readers with tips to work around mortgage rejection.

Content type: Whitepaper

Keywords: mortgage rejection,home buying process

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XX Cloud Security Issues You Never Thought To Consider

As public cloud adoption rates continue to rise, IT executives are facing increasing pressure to provide scalable, cost-effective solutions that have a measurable impact on ROI. The growth of Software-as-a-Service (SaaS) is now ten times higher than the growth of IT in general. And the growth of Infrastructure-as-a-Service (IaaS) is double that. The cloud is forcing businesses to reevaluate their security strategies and consider issues they’ve never had to think about before.

Content type: Article

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XX Secrets Of A Secure Software Defined Network

Few topics are creating as much buzz in the IT sector as software-defined networking (SDN) and network virtualization. This innovative and new approach to computer networking is gaining traction fast with the promise of reduced costs and more efficient operations.

Content type: Article

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xx Indicators of Compromise a Cyber Threat Assessment Will Uncover

Your data has probably been breached. You just don’t know it yet. That is the extent of cyber attacks, many of which are lying dormant, as yet undiscovered by IT and network security staff. According to FireEye, 96% of systems across all industry segments have been breached. Cyber attacks are still growing.

Content type: Article

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How to Develop A Nutrition Plan That Works for you

Consider different body types and needs. Provide Tips

Content type: Blog Post

Links:

Ebook - Building a robust disaster recovery strategy for the future"

This ebook will detail a step by step program to ensure that the organization has a plan should the unthinkable happen. We will break this down into 5 chapters detailing planning a strategy, executing the plan, benefits, management buy in, tips and tricks.

Content type: Article

Links:

FRP Is Leading The Way To New Industrial Solutions

FRP products are the first choice because of the anti-corrosion benefits that composite pipes and tanks provide to chemical processing, oil and gas, and other corrosive environments.

Content type: Blog Post

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AI, Big Data and the impact on businesses (SMEs)

How businesses can use data driven reasoning to impact their bottom line

Content type: Article

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Increase leads and conversions with AI powered software

Leverage AI to help sales

Content type: Article

Links:

Top 5 Types of Outsourced IT Services To Drive Your Business' Success

As technology grows more complex, yet more compact, companies are integrating various communications devices, while downsizing their computer departments. Gone are the days when companies needed large computer rooms and in-house IT staffs. Today, most communication can take place via mobile devices, and data lives on cloud servers. As such, outsourced IT services have gradually been used to enhance or replace portions of an IT department. 800 - 1000 words

Content type: Blog Post

Links:

Pay As You Grow Subscription Model For High Performance, Low Cost Networks

Enterprise can reduce their capital expenditure since unbranded hardware by using Kaloom’s Software Defined Fabric: which comprises virtual routers, virtual switches and virtual gateways, provides better automation and programmability functions, can run on “white box” servers and storage gear. This will enable businesses to reduce their capital expenditure since unbranded hardware is much cheaper than other high end branded systems. 800 - 1000 words

Content type: Blog Post

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Data Center Fabrics For Hyper Scale And Multi Cloud Environments

Data center fabrics are a simplified system of switches and servers and the interconnections between them, which are represented as a “fabric.” These provide a more flexible data center architecture wherein a server node can connect to any node, and where any switch node can connect to any server node. Key to their design is the so-called “flattened architecture,” which means using just one or two tiers of switches and traffic, as opposed to the multi-tier architecture of traditional networks.

Content type: Whitepaper

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How To Follow Up with Leads After Your Brand Event

Targeted at SMBs, this post will detail steps and tips on converting leads to sales. 700 - 900 words

Content type: Blog Post

Links:

Top 5 Challenges solved by Power BI (working title)

With the advent of more data and web-enabled applications, there are now more opportunities than ever to leverage the power of BI. The following 5 challenges being faced by businesses today are some examples of how Power BI tools are being utilized to solve major issues. 800 words Meta description + SEO

Content type: Blog Post

Links:

QA Automation - A Galil Software Guide To Automating Your Way To Digital Agility

Keep your continuous integration/continuous delivery pipeline running at its best with end-to-end automation for DevOps & cloud processes. To realize the full value of DevOps and cloud – organizations need to automate as many of their development and operations tasks as possible, in all development, testing and production stages. Automation also needs to extend to any environment, flowing easily across on-premises and multi-cloud infrastructure. Meta description + SEO + CTAs

Content type: Whitepaper

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Home buying vs renting

Home buying vs. renting: Is real estate still a value proposition, and how have economic attitudes about the value of home ownership affected insurance buying? Basically, this is a trends piece. We want to know whether changes in homeownership rates are affecting insurance companies. If fewer people are buying homes, how does that affect homeowner's insurance? Likewise, what does that mean for the renter's insurance market?

Content type: Article

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Why you need to swap your on premise call center software to a cloud based call center software

A decade ago, no self-respecting call center director would dream of using anything that even remotely resembled a cloud-based software solution. If the software and hardware weren't in your contact center, it wasn’t to be trusted. What's changed and how does it impact your business.

Content type: Article

Links:

How to close security gaps in your third party providers

Businesses are justifiably focused on making their own security as tight as possible, but this can be to the detriment of neglecting to analyze third parties’ protocols.

Content type: Blog Post

Links:

Why outsource when my business can do it better

The benefits of outsourcing are often overlooked. The myth is that outsourcing means a loss of control. This WP will show that outsourcing brings benefits small business owners may not be cognizant of

Content type: Whitepaper

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Top 5 Benefits of Security as a Service

The cloud has been quickly adopted by enterprises in order to reduce costs, increase agility and provide business expertise. These same types of advantages also apply to using cloud-based security services. Security as a Service offers the potential to level the playing field between cyber-offense and cyber-defense. We look at the top benefits and make a case for the adoption of Security as a Service. High level, no selling. Meta description + keywords

Content type: Blog Post

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Home staging tips that help to sell your property

This post gives useful knowledge that could save sellers thousands of dollars, since appearance and impressions are important in real estate. It also taps the ‘interesting’ side the same way that Pinterest and HGTV do, piquing the interests of homeowners and those who are interested in interior design. This is a win-win topic for real estate bloggers.

Content type: Article

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BPO trends and developments that impact retail and ecommerce

eGuide - We look at the global BPO scene and discuss the developments that will affect e-commerce. We discuss the pain points and technical issues that lead to fragmented CX. We will also take a look at how artificial intelligence can impact players and give them a leg up. This is where developers developing sophisticated AI software solutions for e-commerce businesses can give them a great CX great and safe shopping experience.

Content type: Whitepaper

Links:

Key Performance Indicators of WaaS

Despite all the data that IT service managers have at their fingertips, most cannot answer a very basic question: How is my WaaS organization performing? Perhaps worse, many IT managers are unaware of the critical role—beyond mere measurement—that key performance indicators (KPIs) can and should play in service and support. We look at key factors of WaaS and provide a step-by-step resource for managers. Meta description + SEO keywords

Content type: Whitepaper

Keywords:

Links:

Educational and engaging blogs on dental insurance

I am a trained Tech journalist with the ability to turn technical boring subjects into compelling posts. If there is interest, we can discuss doing a series of blogs on dental insurance products, e-dental insurance etc. We can do a package of 6 -8 posts ($120 each) to be completed within a month. Assignment price is placeholder for 1 post. My portfolio + work sample: https://straitswordservice.journoportfolio.com/ https://www.convoso.com/workflow-automation/

Content type: Blog Post

Links:

xx Ways to Get Businesses Excited About Your Rebrand

Rebranding can take various forms, from picking a new name to executing a different plan of action. While the process is ongoing, small businesses should reassure customers that change will not impact the company-customer relationship. This blog will provide a few tips to get your customers on board when you are ready for a rebrand. (600 - 800 words)

Content type: Blog Post

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Optimizing your email marketing list: Content, segmentation, and reactivating quiet subscribers

You spend hours perfecting your copy, then cross your fingers and fire your carefully honed email off into cyberspace. Yet your website remains quiet, your order book isn’t filling at the speed of light… what went wrong? (600 - 800 words)

Content type: Blog Post

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How to Maintain Your Yard with a Few Simple Tips

Each year, landscaping trends change, so it’s important to stay up-to-date on the latest in order to maintain the exterior of your home. We take a look at what works this year. (600 - 800 words)

Content type: Blog Post

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Lawn Care for New Home Owners

Every new homeowner makes mistakes, especially when it comes to their yard. We provide a guide for new homeowners and what they need to know about caring for their lawn.

Content type: Blog Post

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Building an Email Strategy That Converts Leads to Customers

When someone clicks on your landing page, their journey as a customer is just beginning. So what comes next? You want to nurture each lead by offering them exactly what they need—without having to chase or annoy them. (600 - 800 words)

Content type: Blog Post

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5 questions that define your brand’s true voice

There’s something about your business that sets it apart. Whether it’s a service you provide, the way you communicate with your clients, or how your staff interacts, there’s something about you that makes you different. You know what it is, even if you’ve never defined it. (600 - 800 words)

Content type: Blog Post

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Key Attributes of An Exceptional Regression Testing Tool

A discussion of the key components of a good regression testing tool for the web (impartial) with call to action at the end, meta description + SEO keywords 600 - 800 words

Content type: Blog Post

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Regression Testing, Tools and Techniques

An overview of regression testing, tools and best practices. Meta description + SEO keywords 600 - 800 words

Content type: Blog Post

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Hyperconverged Infrastructure Delivers Compelling Financial Benefits During a Server Refresh

Leveraging current IT skills, infrastructure and operational processes creates a foundation for both Capex and Opex savings that will continue for years to come, with increased operational simplicity that will allow IT to better respond to business demands. 1000 - 1200 words, with meta description and SEO keywords

Content type: Article

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How to Build an IT Infrastructure for Your Mid Sized Business

Learn about the key attributes of a digital infrastructure designed to support the needs of the modern workforce and power applications anytime, anywhere. 1000 - 1200 words, with meta description and SEO keywords

Content type: Article

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Increase Brand Awareness with Flash Drives

Promotional marketing products have the potential for a significant return on investment. Personalized USB flash drives can be a perfect promotional product solution in a number of different ways. For example, a printed USB flash drive can be a tremendously powerful tool to increase brand awareness. 600 - 800 words, Meta description + SEO keywords

Content type: Blog Post

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Top 5 Reasons for a Restaurant Rebrand

When your food gets to your customer’s table, do they put their phone down, stop conversation, and sit up? If they barely acknowledge the arrival of their food or drink—if they are not excited about the prospect of your product—then you’re not doing something right. 600 - 800 words Meta description and keywords

Content type: Blog Post

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Educational and entertaining blog posts about health and nutrition

A series of blog posts (4 posts) about a nutrition action plan 600 - 800 words $125 each, $400 for package of 4

Content type: Blog Post

Links:

Why outsource when my business can do it better

The benefits of outsourcing are often overlooked. The myth is that outsourcing means a loss of control. This WP will show that outsourcing brings benefits small business owners may not be cognizant of the benefits.

Content type: Article

Links:

Common outsourcing implementation issues and how to overcome them

A deep dive into the challenges faced by businesses. A realistic look at how to overcome these obstacles. 1000 - 1200 words Meta description + keywords

Content type: Article

Links:

Why you need to swap your on premise call center software to a cloud based call center software

A decade ago, no self-respecting call center director would dream of using anything that even remotely resembled a cloud-based software solution. If the software and hardware weren't in your contact center, it wasn’t to be trusted. What's changed and how does it impact your business. 800 words Meta description + keywords

Content type: Article

Links:

XX Secrets Of A Secure Software Defined Network

Few topics are creating as much buzz in the IT sector as software-defined networking (SDN) and network virtualization. This innovative and new approach to computer networking is gaining traction fast with the promise of reduced costs and more efficient operations. Meta description + keywords

Content type: Article

Links:

Indicators of Compromise a Cyber Threat Assessment Will Uncover

Thought leadership paper - Your data has probably been breached. You just don’t know it yet. That is the extent of cyber attacks, many of which are lying dormant, as yet undiscovered by IT and network security staff. According to FireEye, 96% of systems across all industry segments have been breached. Cyber attacks are still growing. Meta description + SEO keywords 2000 words or more

Content type: Article

Links:

eGuide - Building a robust disaster recovery strategy for the future

This eGuide will detail a step-by-step program to ensure that the organization has a plan should the unthinkable happen. We will break this down into 5 sections detailing planning a strategy, executing the plan, benefits, management buy in, tips and tricks. 2000 words Meta + SEO keywords

Content type: Article

Links:

7 Times 7 Rule Drip Email Marketing Campaign for a Conference

If there is interest, I can send you a sample of what i did for another client: each email builds on the momentum and excitement of the conference. Price indicated is for the entire package

Content type: Blog Post

Links:

Case Study

A deep dive into a Dream Factory's customer - the pain points, challenges and how Dream Factory's technology + team helped them to overcome obstacles. Meta description + SEO key words Portfolio link: https://straitswordservice.journoportfolio.com/ https://customers.microsoft.com/en-us/story/boutique-spanish-analytics-experts-help-a-major-airline-create-a-big-data-platform-to-gain

Content type: Article

Links:

How to close security gaps in your third party providers

Businesses are justifiably focused on making their own security as tight as possible, but this can be to the detriment of neglecting to analyze third parties’ protocols. 1500 words Meta description + key words If there is interest, we can bundle a package of say, 1 blog, 1 thought leadership article + 1 WP

Content type: Article

Links:

The Case for SIEM

Traditional defenses that may have worked in the past, do not work well today because threats are evolving at warp speed. As soon as a fix is released, numerous new threats have already emerged. More than half of the attacks that get through firewalls and antivirus systems are brute-force attacks. Cyber attackers are constantly running scans for unpatched software, default passwords and poorly configured systems. Integrate SIEM to protect your company's data and network systems.

Content type: Whitepaper

Keywords: security,IT,networks,systems,cyber security

Links:

Digital Forensics for SMEs - Why this is important

This will be a thought leadership paper that seeks to set the case for forensics in cyber security. Why this is critical in the legal arena. 1300 words Meta description + keywords

Content type: Article

Keywords: Forensics,cyber security,legal firms,digital

Links:

Review of Natgeo mobile experience

A detailed discussion of Natgeo activation in detail. Will summarize the experience as an unbiased user. 1000 - 1200 words

Content type: Article

Links:

Threat Mitigation in the Digital Age

Sophisticated tools can lower cyber crime costs for organizations. How can enterprises equip their clients, customers and employees? Insurers, financial institutions and employee benefits providers can lower breach costs while also strengthening relationships with clients, customers and employees, and generating additional income. - How cyber crime threatens your organization, clients, customers and employees - The best way to equip clients, customers and employees with cyber security tools.

Content type: Whitepaper

Links:

Options for small business owners who have bad credit

US focus - A comparison of the available options for businesses - What can you do to help yourself secure a loan - How to improve your credit as a business owner Long form Meta description + SEO

Content type: Article

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eGuide - Digital First is All about the Customer

According to IDC, the companies with the greatest revenue growth view customer experience as the chief driver of digital transformation. Who should be driving your digital transformation efforts? IT or LOB? This eGuide will look at overcoming digital first cultural and technology challenges, the impact of AI on customer service, what’s holding back design thinking, and critical factors for digital transformation success. Long form ( 2,000 words) Meta description + SEO

Content type: Article

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Thought leadership -- Ground Truth: Getting To Data Inside the Perimeter

Software development today routinely occurs at high velocity in order to build the digital services we can’t live without. Modular micro services, software containers and orchestration tools get spun up, using open source components; all of this mixing and matching occurs in the internet cloud. Impostor apps and browser extensions disguised as legit tools represent a clear and present risk that companies must account for. This makes the difference between survival and death.

Content type: Whitepaper

Links:

Modernize Your Storage: a Best Practice eGuide

Organizations are running their business on exponentially more data, created by more users, from different devices, and through different IT services and digital processes. While some data growth is fueled by new applications, it also arrives increasingly from non-traditional IT sources, including digital media, machines, and edge devices. Edge IoT devices are generating a massive amount of data that have to be managed, monitored, stored, and analyzed.

Content type: Article

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IT Resilience for Small Medium Businesses (SMBs)

eGuide - Putting an effective IT strategy in place can give SMBs peace of mind. At the core of that strategy is IT resilience. Being IT resilient means being prepared for any type of disruption – planned or unplanned – to mitigate the risk of downtime so your focus remains on projects that drive transformation. It ensures business keeps moving forward, and can accelerate transformation by letting you proactively see and adapt to changes to prevent disruption. Includes tips for SMBs.

Content type: Whitepaper

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Artificial Intelligence and the Impact on retail SMBs

AI, sometimes called machine intelligence, is proving to be one of the most disruptive of all technologies. It’s already being applied by businesses across the globe in a variety of ways, from automating a portion of customer communications to determining product/market fit. A survey of CEOs from SMBs found that AI is quickly becoming an important part of business processes. 29.5% of leaders said that of new technologies, AI will have the greatest impact on their business in the next year.

Content type: Whitepaper

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The Gig Economy Is Exacerbating Third Party (Security) Risks

Thought leadership article - Just take a look at Europe’s GDPR, NYDFS’s cyber security requirements or even California’s newly minted Consumer Privacy Act. What does this mean for company decision makers, going forward, especially as digital transformation and expansion of the gig economy deepens their reliance on subcontractors? We look at where these risks are coming from, what they expose and how to plug the leaks. Meta description + SEO keywords

Content type: Article

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Why Employee Breaches Happen and How to Limit Their Impact

Employee data breaches have become a part of doing business. When you consider the complexity of large organizations, it’s easy to understand why. The problem is that the many vulnerabilities across systems, processes and employees and vendors make it virtually impossible to eliminate the chance of a data breach. The average cost of a data breach is $3.62M. We: - Explore the impact data breaches on employees and the broader organization - Show the importance of having a plan and expert support.

Content type: Whitepaper

Links:

eGuide - Fear of Change Will Kill Your Small Business

Business owners often worry about losing loyal customers, maintaining a good reputation in the community and online, and setting their business apart from competitors. If your business falls into the 53% with stagnant or lagging sales, maybe you should be worried. This guide: - Offers opportunities for growth you might not have tried - Challenges you to think about what’s holding you back - Focuses your thinking around actionable goals - Moves you forward High level 2000 words + SEO

Content type: Article

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Transform Your Data Center to a Hybrid Infrastructure

Maintaining a data center is like maintaining a house. Every business needs to modernize to stay competitive in the market, it’s simply a question of approach. Sometime, businesses wait for issues to arise allows for business to go about as usual and seems to cost nothing, making the upfront costs and disruption required for a more proactive approach difficult to justify. Thought leadership Long form 2000 words

Content type: Article

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Evaluating the Cost of Inaction in the Data Center

Some organizations choose to modernize over time. This helps to spread out the pain of a huge financial outlay. Basically, they follow the same approach they used to build the original data center. This piecemeal approach adds an extra burden to IT workloads and often requires costly specialists to help with deployment and employee training. In this thought leadership paper, we show why proactive modernization may be the best approach.

Content type: Article

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Use Digital Marketing To Get Into The Minds of Your Customers

Digital marketing takes a comprehensive understanding of consumers, search engines and communities. Digital marketing is a mix of psychology and technology and it requires strategic planning and tactical implementation. When digital marketing is done the right way, it will make your business relevant and useful to your target audience. Long Form Meta Description + keywords

Content type: Article

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eGuide - How to Bring Small Business Websites to New Heights

Small businesses likely have small websites and an even smaller marketing budget. But, this is why you should actually expand your marketing efforts by promoting your website, attracting traffic, and building your way to the top. In other words, you need to focus on your search engine optimization (SEO) strategies. We go into detail on how to make this happen. Long form Meta description + keywords

Content type: Article

Links:

Thought Leadership - Product Information Management Best Practices

This will be a deep dive into PIM and makes the case for PIM management- Advancements in analytics are making waves across nearly every major industry, and while analysis of consumer data has been a staple data of marketing and sales initiatives, businesses are just now realizing the possibilities of a whole new type of analytics: communications analytics. Long form (2000 words)

Content type: Whitepaper

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Thought Leadership - Meeting the Challenges of Product Information Management and Addressing the Pain Points

For online stores, one of the biggest challenges you will run into is updating your product information. Historically, merchants have kept this information in Excel spreadsheets, CSV files or stored within their ERP. This is problematic. eCommerce isn’t like brick and mortar; changes must be made quickly. As soon as something about a product is changed, or a new feature or product is added, you want it to be for sale in your online store as quickly as possible. Time is money, after all.

Content type: Whitepaper

Links:

Get Visibility with Predictive Analytics

Are you missing critical updates about your shipments’ vessel arrivals and departures? Are shipment milestones from your transportation and logistics providers out of date? With shorter ocean container free times, driver shortages, and increasing driver rates, having a clearer view of inbound and outbound vessels can help to save costs and avoid penalties. AI combined with IoT can help drive better milestones and dynamic ETAs for your shipment planning and execution. 2000 words

Content type: Whitepaper

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Thought Leadership - Identity Management and Fraud Detection Services Can Deliver Value-Added Benefits

This article will be on building employee loyalty and trust. It’s not enough to offer basic protection when there is a growing threat of identity breach and fraud. As companies look for innovative ways to structure their benefit plans, many are discovering employees want to do business with companies that offer identity protection services. Benefits that enhance an employee’s work and personal experience promote overall wellness throughout the company, leading to higher employee retention.

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Thought Leadership: The difference between Customer Success vs. Customer Experience, and why your organization and users / customers need both.

Customer success occurs when your goals ─via your products or services ─ are achieved. Customer experience is how customers feel about the entire process. Both are integral parts of the customer journey, which should always be clearly defined by your company and used to drive every customer interaction.

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What Top Performing Contact Centers Do To Improve Timeliness of Resolution

eGuide -- A look at using specific tools and insight on how to provide lasting positive experiences with improved employee and customer loyalty. In our discussion, we will also look at the best practices of top performing contact centers.

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The Soft Skills of Architecture

A key part of building an architectural team is finding the right combination of soft skills. Of course, the “hard”, formal skills are a vital part of what architects do: architecture, design, construction, and technology. But a team is most effective when it contains a balance of hard and soft skills. The same thing is true for each individual architect. In order to be successful in the 21st century, you need a balance of technical and interpersonal skills. 600 - 800 words

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Art - Blog Topics for consideration

Hello. I took the liberty of submitting 4 blog topics for your consideration: 1. "Creating an intimate and personal experience with art in your home" 2. "How bold should you go? Guidelines for creating an impressive public space" 3. "Is abstract art the best way to convey your corporate message?" 4. "How to illustrate your personal style on your walls at home and in your office. LMK if any of these work. 600 - 800 words each $150 each

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Top 5 Ways To Ensure Your Store's Success

For ecommerce shops, it's easy to get overwhelmed and lose track of what's really important. This is a list of the crucial elements to success. These are the core “must-do” actions that will make or break your new venture. If you can successfully execute these, you'll have a great chance at success.

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How To Breathe New Life into Your Testing Program

Here’s a question you thought you’d never ask yourself when you started optimizing your site for conversions: what do I do now I’ve tested everything? For businesses that have never had an optimization strategy before, the opportunities feel endless. You and your team are full of ideas to increase conversions, decrease cart abandonment, learn more about your customers, etc. – there’s so much out there to explore. Three years later, and you feel you've squeezed all the juice out of the orange.

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eGuide - How To Integrate Dynamic Content Into Your Marketing Strategy

Ask any marketer what their goals are in 2019 and one of the first things they will say is to deliver a more personalized experience to their customers. But this isn’t a goal solely aimed at increasing conversions; it’s also about meeting customers’ growing expectations. Understanding exactly how it works or the best methods of implementation are often major stumbling blocks. But that need not be the case. This guide will highlight 7 ways to start integrating dynamic content into your site.

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Top 3 Digital Transformation Trends Driving Business Intelligence

Business Intelligence is often considered legacy technology though it is the 'brains' leading many digital transformation projects. Here are a few key trends we have observed when we work our customer projects. Will include analysts projections. 800 words Meta description + SEO keywords

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Thought leadership - Re-thinking the Cyber Security Challenge

The cyber security issues facing most enterprise organizations won’t be solved by simply adding more tools or more people. Security teams continue to be inundated by too many unnecessary alerts to glean meaningful insights that best serve their organizations. The real problem is that we’ve underestimated what security tools and security teams can do. The solution requires a new approach to security that makes best use of the valuable tools and talented individuals we already have.

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Thought leadership - Analytics, Artificial Intelligence and the Impact on Managed Services

Analytics & artificial intelligence is starting to play a bigger role in managed IT services. This kind of emerging technology allows a managed IT service provider to ensure that their devices are protected against malware. Analytics, together with artificial intelligence, will see the number of “budding data scientists” increase five times quicker than proficiently-trained data scientists. We look at the impact on businesses and MSPs?

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eGuide - The Definitive Guide to Creating Landing Pages That Convert

The effectiveness of landing pages are critical to the success of an online business. But just having one or two landing pages isn’t enough. In order to see the greatest return on their investment, businesses need to test and optimize landing pages in order to maximize conversion rates. This guide will be broken down into sections - It will guide you through the entire process of creating and optimizing landing pages, highlighting key points along the way.

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Web Forms: The Go-to Guide for Marketers

This e-guide is designed to help both beginner and experienced marketers improve the success rates of forms on their websites. Each section is dedicated to a different form-related topic with key points are recapped for easy reference at the end.

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Thought Leadership - Improving Sales ROI with Lead Scoring

This guide is written for salespeople and marketers of every experience level, who want to improve the effectiveness with which they convert leads. It will take you from a complete beginner, guiding you through the basics of creating a lead scoring strategy, to a lead scoring veteran who can use advanced strategies with ease.

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Analytics Will Transform Your Enterprise Security Strategy

This paper though leadership paper will deep dive into key technical and use-case attributes of data-driven security analytics and its positive impact on enterprise security teams.

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Redundant data Is a Security Risk. Find Out Why

Your IT system made up of many security solutions is both proactive, and self-updating. So, you’ll never have to worry about new security attacks that you’re not prepped to defend. While it's true that most IT shops do a good job looking for the latest DNS and ransomware attacks, they’re not paying as much attention to the cloud security fundamentals such as physical security, federated data access governance, and network visibility. We delve into this topic and explain why.

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Leverage The Power of Business Intelligence To Compete (BI Is Still Sexy)

A detailed look at how BI is still very relevant to organizations that want to compete effectively. While Business Intelligence has been around for decades and everyone seems to be talking about Machine Learning and AI, traditional BI still powers most businesses. With the advent of more data and more web enabled applications, there are more opportunities than ever to leverage the power of BI. We delve into 5 top challenges that organizations are solving with BI.

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White Paper - Turn Big Data Into Actionable Insights

Thought leadership -With businesses talking about ‘big data’ and ‘data driven marketing’ the pressure is on for companies to harness the wealth of data at their fingertips. Forrester states 74% of companies say they want to be “data-driven,” but only 29% are successful at connecting analytics to action. This paper looks at the missing link for companies that want to drive business outcomes from their data.

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How To Train Call Center Agents

Long form - - Agent training is a huge part of call center life. In fact, in an industry that suffers the most from agent turnover, agent training should be viewed as everything. But how can something so fundamental and obvious in the support of a business’ success be so overlooked by call center managers from across the world? Meta description + SEO keywords

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White Paper - Articulating the Best of Lending Pad to Ensure a Great CX

A detailed WP that looks at the benefits of Lending Pad's solutions. This will be a deep dive into what makes Lending Pad software work for them and how it will help them close more deals. Targeted especially at small medium business mortgage lenders. Includes tips. Meta description + SEO keywords

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Top 3 Ways To Stop Social Engineering Threats

Social engineering criminals have moved beyond emails to build entire fraudulent ecosystems online. We discuss these new threat tactics, how cyber criminals are disguising their attacks, and steps organizations can take to be better prepared. Long form Meta description + SEO keywords 1200 - 1500 words

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5 Social Media Marketing Risks Organizations Must Watch Out For

While the internet and social media have been very positive for businesses, there remains an inherent risk when it comes to how brands manage their Facebook, Twitter, and Instagram accounts. Addressing such risks is critical to keeping your companies’ image and data safe. Deep dive into this topic to educate and inform. Meta description + SEO Keywords

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How Small Businesses Can Use Containers To Run Their Operations Efficiently

This paper will be written with the small business in mind - As more companies look at cloud platforms to host their software investments, small businesses can leverage containers to provide their clients with agile applications that perform, scale, and distribute according to fast-changing demands. Software developers are also using containers to introduce new features to software products in record times, while using snapshots of live environments to fix code and bugs in near real-t

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SDN Provides Software Defined Agility in the Enterprise

Discuss benefits of SDN -- Some CIOs like the idea of being able to offload their computer processing needs to third-party providers like Microsoft and Amazon and Google is heavenly. Their IT departments don’t have to procure, manage, or upgrade hardware. It’s all done magically in the cloud. Others prefer the idea of sending mission-critical data off their data center although that is something that makes their stomach do flip-flops just at the thought of it. 2000 words Meta description + SE

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The Link Between Customer Experience (CX) and Customer Expectation Is Critical To Contact Center Success

Is your company creating a customer centric culture that revolves around customer experience (CX)? If you’ve made customer centricity a cornerstone of your company culture, you’ve taken a big step towards rising above your competition. How your company defines a positive customer experience can’t only be measured by metrics that deal with ROI and call wait times. The true value of customer experience can only be determined when it is held up against customer expectations.

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What techniques does BI provide and how can help my business?

There’s a lot of confusion surrounding the definition of BI as opposed to AI. While many people think AI is behind things like data modeling, reporting and analytics, these are actually BI functions. Target audience is SMBs. 800 words

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Why BI is essential for large organizations

BI brings together data from disparate departments within your organization, allowing for a cohesive bigger-picture view. The talk these days centers around AI. Many people think AI is behind things like data modeling, reporting and analytics. These are actually BI functions. In this post, we discuss the relevance of BI in today's climate. Meta description + SEO keywords Authoritative, no selling

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The Definitive Guide to Email Marketing for Hi- Tech Companies

1) Build a self-propelling sales funnel with email automation 2) The small business email marketing trifecta: save time, save money, attract customers 3) Optimizing your email marketing list: content, segmentation, and reactivating quiet subscribers 4) Ways to get people to read your emails • 44% of users check their email for a deal from a company they know, whereas only 4% will go to Facebook. • 60% of consumers have made a purchase as the result of a marketing email they received

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Everything Healthcare Sector Candidates Should Know When Working With A Recruiter

Those in the Health care industry should know that there are different kinds of recruiters, that recruiters work for the employer not those they're recruiting, take their calls and respond to emails even if not looking for a job, etc. I can skew this to any other industry - Martech/Fintech/Ecommerce/ etc 1000 words

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The Top 5 Reasons Health Practitioners Start Looking For A New Job

Reasons include the need for better hours, looking for a better work environment, want more money, want or need to relocate, or changing careers. I can skew this to other industries such as Ecommerce/Martech/Fintech, etc 1000 words Meta description + keywords

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Mobile Apps Are A Way In For Account Hijackers

Outside of giants JP Morgan, Bank of America, Citigroup, Wells Fargo and U.S. Bancorp, the remainder of the more than 10,000 U.S. firms are comprised of community banks and regional credit unions. These smaller institutions, much like the giants, are hustling to expand mobile banking services. Yet, they are much less well equipped to detect and repel cyber attackers, who are relentlessly seeking out and exploiting the fresh attack vectors spinning out of expansion of mobile banking.

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Beating Cyber Crime In The Age of IoT and Digital Transformation

Thought leadership - Each and every major advance of Internet-centric commerce – from e-tailing and email, to social media and mobile computing, and now on to the Internet of Things – has translated into an exponential expansion of the attack surface available to cyber criminals. And malicious hackers have taken full advantage – whether they are motivated by criminal profits, backed by nation-state operatives, or simply desirous of bragging rights.

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Top 5 Tips To Manage Third Party Risks

Today’s digital environmental offers tremendous opportunities for modern organizations. At the same time, there is more risk. Vulnerabilities and infections plague organizations around the globe — and their numbers continue to rise. In this post, we look at top ways to manage risks.

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Top 5 Ways To Use Social Media To Drive Traffic to Your Landing Pages

After you've invested in your landing pages: SEO-optimized, beautifully designed, and packed full of customer calls to action, it will take time to get the number of views and clicks you want from organic traffic. In this post, we’ll take a look at key elements of sharing your small business landing pages on social media.

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What Data Are You Asking Me to Share: How Else Are You Using that Data?

Any organization that requests, acquires, and processes consumer data must proactively reexamine how the data is collected, secured, managed, archived, and destroyed. According to an Accenture research report, “Although 72 percent of business executives across all industries agree that rewarding consumers for sharing their data is an important strategy, only half report that their organizations are acting to take advantage of this opportunity.

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A Comprehensible Digital Identity Management system enables the government, citizens and businesses to access a totally new layer of benefits.

An deep dive into Folio Technologies' solutions. We discuss each of the following in detail without making it sound cheesy: - Citizen Registration & Identity Issuance - Simple Real Time ID Verification - Secure Consumer Digital ID Wallet We discuss the possible use cases and discuss the benefits. This will be an in-depth guide to show how Folio is leading the way. No selling.

Content type: Whitepaper

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New Website Copy

Hello, I would like to throw my hat in the mix. I am skilled in rebranding, writing for B2B audiences, with SEO keywords. I have recently completed a landing pages project for one of my B2B clients. Here is a link to my portfolio for your consideration. The price quoted here is just a placeholder depending on your specific needs.

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SMBs: When Security Is A Matter of Life or Death: Businesses are subordinating technical controls to business controls.

Cloud adoption is driving deep security changes at a growing number of organizations. For many businesses, the changes are a response to the fresh security risks posed by the rapid adoption of cloud technologies in recent years, particularly infrastructure as a service (IaaS) and platform as a service (PaaS). Accelerating adoption of cloud services has heightened fears over data ownership, access visibility and compliance. It’s a loss of control issue disguises as a security issue.

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Top 3 Recommendations For An Infrastructure Makeover (working title)

No matter how up-to-date your data center may seem, there’s always room for improvement. Growing means consistently examining your existing infrastructure for weak spots and asking if what you have in place is not just meeting the demands of your business today. It also means ensuring that you are set up for success in the increasingly multi-cloud focused future. If you’re planning for an infrastructure revamp, we provide a few recommendations to help you along your journey.

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Software-Defined Networking Has Changed Everything

The internet began as a system for applying addresses to servers. Now it's a means for giving names to services, and distributing those services across the planet. SDN gave rise to a new way of implementing computing on the broadest scale of infrastructure, and has become the whole point of networking. Meta description + keywords

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How to Create a Professional Social Media Strategy for Small businesses

A fun, entertaining and informative blog post for your target audience. I have also included 4 other topics for your consideration. I'm happy to do a package (at least 4 for $400). - X software marketing tools every small business needs - X advantages small businesses have over big brands - What is growth hacking and how to use it for your small business - How to write emails that your customers will actually read

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How Google Optimize Improves Your Small Business Website

Though not exactly new, Google Optimize is among the most recent, and most seldom understood, additions to Google’s marketing analytics suite. A powerful marketing asset, Google Optimize offers you the ability to test two different versions of your website against each other and see which one gets better results. However, like many digital marketing tools, it can take some getting used to.

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Top 10 Must-Have Features for Your Booking Platform

A booking system for your SMB serves two main goals; 1) you get to manage your bookings easily in one system, 2) your customers/potentials get an optimal booking experience because of your easy-to-use booking form. These goals already hint how your booking system should function and what your booking form should look like, whether you run a surf camp, a yoga retreat venue or a coaching business. No selling, no fluff. Meta description + SEO keywords

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Top X cities ripe for investment property purchases

If you are looking to invest in a property/properties, we make the search easier by highlighting xx cities that are top places for investment properties. 800 words Meta description + SEO keywords

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Getting started as a property investor - what do you do first?

If you are looking to invest in your first or first few properties, we provide helpful tips to get started. We also include a checklist of items to have in place to help you navigate the investment market. 800 words Meta description SEO keywords

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How gamification is changing the way we learn

Talk about 'engagement crisis.' Boredom, stress, and the association of learning with user-induced anxiety is commonly associated with the traditional method of administering pop quizzes, exams, timed writing assignments, etc. Discuss why gamification helps students retain knowledge, and has psychological benefits by associating learning with creativity and fun, thereby mitigating boredom and drop off

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When one size does not fit all: the case for custom learning paths

The advancement of technological configurations allow LMS systems to support a myriad of diagnostic assessments. These help to create a custom learning path for each user and benefits learners by building a learning path which allows them to scale up in areas where they have a base competency, while establishing more ground work in areas where they need more improvement. 800 words Meta description + SEO keywords

Content type: Whitepaper

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Top 5 ways to improve workplace culture through e-learning

E-learning provides employers and employees with the ability to study, ask questions, and provide anonymous feedback on issues (communications, sexual harassment, discrimination). This ensures employees are provided with the awareness training they need to excel at the workplace, without the fear of being called out on or made to feel targeted. The ability to track and review training modules for these topics offers a substantial absorption of material, and helps to prevent HR problems/turnover.

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Consumer Express Loans

Consumer Focus

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Leveraging Multi-Channel Data for Improved CX

eBook - This guide will explain how to leverage the respective channels: get the most from each and how, why and when to mix it up. This will drill down into the topic to extract the benefits to target audience. Includes applicable advice and best practices.

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The Path to Effective Data Segmentation

eBook - With banner blindness epidemic now in full swing, the only truly effective forms of marketing are inbound. Although customer profiling applies in traditional marketing as well, inbound methods also require audience segmentation to ensure that your message gets in front of the right people. Both methods work together to help brands reach the right audiences, improve customer success and, ultimately, maximize their lifetime value to your company. In eBook format.

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How to Drive Low Cost Subscription Commitment to Drive Massive Revenues

Drill down into the topic, with advice, best practices and use cases. Highlights the different ways to achieve revenue targets and how each way will impact goals. This will address pain points and goals: how to identify the problem to drive success

Content type: Whitepaper

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How to Build A B2B Communications Strategy That Actually Pays Off

We often talk about how to get build brand awareness and get leads - with every kind of campaign from targeted landing pages to social media. But the truth is, individual actions will never achieve concrete results unless they are part of an overarching communications strategy. In this guide, we’ll look at how to design a communications strategy for business, with clear goals and next steps. Actionable steps for SMBs with details on how they can achieve their goals.

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Promotional Flash Drives Open Big Marketing Opportunities

Use promotional USB drives in your marketing strategy to help your business make a winning impression. 600 - 800 words -- Meta description + SEO keywords

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Protecting Your Customers From Online Journey Hijacking

Malware is everywhere. It attacks its target sites with unauthorized product ads and links. It’s a new way to put in ads for affiliate marketing. Users who use a device that has the malware will see banners, in-text ads, and pop-ups that are layered on top of the site that they’re visiting to lure them elsewhere. The malware is specially programmed to circumvent server-side web security systems, which lets the ads work unnoticed. These blend into the noise. Are ecommerce companies powerless?

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How Employers Can Help Employees Who Care For Elderly Parents Be Productive (In Their Jobs)

A helpful post that provides tips to companies and their employees who may be stressed out caring for their parents. We focus on how companies can lend a hand to employees to help keep their focus on their jobs. 600 - 800 words Meta description + SEO keywords

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Why Customer Expectations Are So Critical to Customer Experience

Is your company creating a customer centric culture that revolves around customer experience (CX)? If you’ve made customer centricity a cornerstone of your company culture, you’ve taken a big step towards rising above your competition. The true value of customer experience can only be determined when it is held up against customer expectations. If you fall short in meeting these expectations, all other metrics surrounding CX are meaningless in the big picture.

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Top 3 Ways Your Term Life Insurance Will Reward Your Healthy Lifestyle

Living a healthy lifestyle is associated with a significantly lower risk of early death, heart disease and type 2 diabetes: it just makes sense that you would pay less for your life insurance. Meta description + SEO keywords

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How To Set The Right Price To Sell Your Company

An in-depth guide and the step by step approach to setting a price to attract people to buy your company. This guide will cite specific examples by others who have sold their companies and the lessons learned. No selling Meta description + SEO keywords. 2000 words

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Prepping Your Company For A Sale

With to-do list, you can create an action plan before putting it on the market. When the time comes to sell your company, you have two options. You can begin the process immediately, putting it up for sale in its current state, which may mean lowering its value to potential buyers in the negotiation stage. Or, you can delay its sale until you have invested enough time to improve the way in which potential buyers see your company. 1500 words

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The Unique Capabilities and Benefits of Pultruded Products

Pultrusion is one of the most promising segments of the composites industry. The pultrusion end market in terms of value is expected to reach $2 billion by 2020, growing at a compound annual growth rate of 4.8 percent, according to a report by market research firm Markets and Markets. In this paper, we take a deep dive into the topic. Meta description + SEO

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A Comprehensive Right Sourcing Strategy To Software Development

In this eBook, we look at the business as well as technology aspects. There will be 4 main chapters: 1) how to assess internal capabilities and limitations 2) Break down internal barriers to success 3) Evaluate potential partners for speed, efficiency and transparency 4) Balance between costs, staffing and technical needs Businesses can learn how to maximize efficiency and shorten the time needed to go to market.

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Beating Cyber Crime In The Age of IoT and Digital Transformation

Each and every major advance of Internet-centric commerce – from e-tailing and email, to social media and mobile computing, and now on to the Internet of Things – has translated into an exponential expansion of the attack surface available to cyber criminals. And malicious hackers have taken full advantage – whether they are motivated by criminal profits, backed by nation-state operatives, or simply desirous of bragging rights.

Content type: Whitepaper

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Product Descriptions That Convert And Increase Sales

Do you ever find yourself getting deja vu when shopping online? If you’re looking for a particular product, it could, because you’re reading the same product description over and over again. And I bet it isn’t any good, either! Let’s face it, most product descriptions are woeful. That’s why good ones have such a huge impact. Yes, great product descriptions can improve your sales, but they can also achieve a whole lot more. CTAs included Meta description + SEO keywords

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How To Gain Traction For Your Hi-Tech Business

One of the most challenging facts that hi tech business has to come to terms with is that no matter how innovative your product is, you won’t have any customers if they aren’t aware of your startup. Even more challenging is figuring out how to attract your first customers when you have a limited budget and resources. While you definitely won’t experience overnight success, the good news is that most startups have been in the same place that you’ve been.

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Without BI, your AI is useless

The talk these days centers mostly around AI. Yet, a solid database is the foundation for intelligent business decisions. Once the data is organized in a way that allows for clear insights, then a company can decide whether to rely on AI or whether to make their own informed business decisions. 800 words, no selling Meta description + SEO keywords

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(Submitting Revised Pitch)

Without BI, your AI is useless The talk these days centers mostly around AI. Yet, a solid database is the foundation for intelligent business decisions. Once the data is organized in a way that allows for clear insights, then a company can decide whether to rely on AI or whether to make their own informed business decisions. 800 words, no selling Meta description + SEO keywords

Content type: Blog Post

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How Does Dynamic Content Helps Your Marketing Strategy

Define what dynamic content is and how Maze's dynamic content creation benefits marketing. Long form content. Practical expert level guide with helpful tips for businesses. No selling. Meta description + SEO keywords 1200 - 1500 words

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(Top 3 Ways) BI puts the power back in your hands

Algorithms provide interesting conclusions based on the data they analyze, but they often make mistakes which may go unnoticed. By parsing the data with a BI platform and studying the results yourself, you benefit from clear data coupled with logical human insight and ensure your business decisions make sense. 800 words Meta description

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How To Design Landing Pages That Convert

Expert guide --Proposed conceptual outline for this long form blog • Get inspired: Why this feature matters • Why would you use it? What’s the strategy? • How will it help your results? • How does it work? (High level) • Where can you get more information? Links to Help docs and videos are available outside of login area Meta description + SEO No selling 1700 - 2000 words

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Disaster Recovery In The Cloud

Many believe that DR (disaster recovery) is built into the cloud. It’s not. Although many cloud providers do a fair job of making sure you can recover your data, you could be missing out on the capabilities that define a DR system. This will be a drill down look at DR with a tie in to Wasabi Technologies' solutions (subtle, no selling) We discuss the features that provide consistency in the cloud.

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Top 3 Ways To Manage Big Data Analytics

Storage platforms now must up their game to store more and process it far faster than ever to be able to cope with the latest IoT and machine data applications. IoT data must be stored, protected and analyzed using cloud-scale technology, because users cannot rack and stack on-prem NAS devices and backup software fast enough to keep up. This is an in-depth discussion into the topic. No selling. No fluff

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Top 5 Reasons To Implement Restaurant Technology

A reason to use Sourcery's technology. We delve into this topic -- Optimism prevailed for a third year in a row. In a survey, most restaurants surveyed (62%) reported feeling optimistic about what 2019 had in store for their restaurants. Last year, 64% of members felt optimistic about 2018. A majority of members (73%) reported that improved business practices or systems were the reason they felt optimistic about 2019. High level targeted at decision makers. No selling.

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Top 5 Reasons Restaurants Need A Digital Strategy To Thrive

For a restaurant to thrive, it's not just about serving mouth watering food. It's also about social media. When tasked with creating or updating a social media strategy for restaurants, it’s easy to feel overwhelmed. Finding shareable content is time-consuming, and the lack of engagement is frustrating. If a goal of your restaurant is to increase your digital footprint and get more customers, then a comprehensive and integrated digital strategy is crucial. Meta description + keywords 800 words

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Top 9 Must Have Technologies for The Food Industry

From the cash register to the kitchen, technology is an integral part of how restaurants operate. Innovators are constantly coming up with new digital solutions to make running a restaurant easier, faster, and more profitable. This tech revolution has turned once imagined solutions into food service necessities, entirely transforming the restaurant business. Meta description + SEO keywords

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Top 5 Reasons Why Businesses Need Software Defined Access To Keep Their Networks Safe

Organizations are running their business on exponentially more data, created by more users, from different devices, and through different IT services and digital processes. While some data growth is fueled by new applications, it also arrives increasingly from non-traditional IT sources, including digital media, machines, and edge devices. SDA provides access to any application, without compromising on security. All while gaining awareness of what is hitting your network.

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A Best Practices Guide for Customer Engagement Experience

30% of customer interactions are with your IVR: from facilitating a sale to gathering top-of-mind customer feedback, businesses are inventing new ways to use IVR software to make instant customer connections, while reducing costs and increasing engagement. Learn how businesses are using new technology to interact with customers 24/7 and seeing real benefits. This is the new IVR paradigm: a modern IVR doesn’t only exceed customer expectations, it is a powerful tool for customer engagement.

Content type: Blog Post

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The Benefits Of Embedded Analytics

What embedded analytics is and its benefits including lower costs, faster development process, improved user experience, a competitive advantage, better decision making and improved response times. 800 to 1000 words Meta description + SEO keywords

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A Strategic Digital Marketing Guide for Small Business

Too many marketing companies promise big results yet only deliver vanity metrics—numbers that look good and mean nothing. You’re left with no clear way to quantify how many customers, subscribers, and leads have come by way of their efforts. Targeted at small business, this guide will help small business to stop wasting huge dollars on marketing that is neither measured nor effective. Solid tips. Meta description + SEO keywords

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How To Improve The B2B Energy Buyers' Journey

Collaboration and innovation are fundamental to your B2B energy brand. Internal coordination across teams and tech improves the buyer’s journey. SalesForce reports 75% of business buyers say that connected processes are very important to winning their business. Seamless customer experience depends on smooth transitions throughout the sales funnel. Forget the traditional buyer’s journey. Gartner’s CSO Update: The New B2B Buying Journey and Its Implication for Sales says:

Content type: Blog Post

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Top 5 Reasons To Transform Your Data Center to a Hybrid Infrastructure

Maintaining a data center is like maintaining a house. Every business needs to modernize to stay competitive in the market, it’s simply a question of approach. Sometime, businesses wait for issues to arise allows for business to go about as usual and seems to cost nothing, making the upfront costs and disruption required for a more proactive approach difficult to justify. Thought leadership Long form

Content type: Blog Post

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Is Your IT Infrastructure Falling Behind?

Of course you want to innovate with IT, but will your organization's server, network, and software infrastructure support that initiative? Thanks to the rapid advancement of technologies within the enterprise, it's more important than ever that IT strategists verify that their end-users are getting the necessary tools – and that IT is able to perform all critical business functions. We look at five such signs you can use to monitor and gauge the performance capabilities of your infrastructure

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Arming the Small Medium Business Against Cyber Threats

Sophisticated tools can lower cyber crime costs for organizations. How can enterprises equip their clients, customers and employees? How cyber crime threatens your organization, clients, customers and employees - We look at cyber security tools and how to arm businesses with the appropriate tools to defend against cyber attacks.

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Identity Management and Fraud Detection Services Can Deliver Value-Added Benefits

This article will be on building employee loyalty and trust. It’s not enough to offer basic protection when there is a growing threat of identity breach and fraud. As companies look for innovative ways to structure their benefit plans, many are discovering employees want to do business with companies that offer identity protection services. Benefits that enhance an employee’s work and personal experience promote overall wellness throughout the company, leading to higher employee retention.

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How Smart Cyber Security Is Learning To Predict Attacks

Drawing on information from the Preempt whitepaper "Security Evolved", we introduce the idea of threat-aware authentication. We discuss how artificial intelligence and modern cyber security tools can not only classify attacks, but even predict and prevent them in advance. Includes a brief guide to different incident types.

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E-Guide - Your Business Has Been Hacked and You Don't Know It

Thought leadership - How penetration testing prevents insider threats. A top concern for organisations is cyber security. Almost every day, we hear stories in the news about hacking, ransomware etc. One of the biggest threats that organisations face is insider threats. These include the accidental loss of data and hackers who steal information or compromise systems. In many of these cases, the loss of data could have been mitigated or prevented by effective penetration testing. Meta description

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Your Business Has Been Hacked and You Don't Know It

How penetration testing prevents insider threats. A top concern for organisations is cyber security. Almost every day, we hear stories in the news about hacking, ransomware etc. One of the biggest threats that organisations face is insider threats. These include the accidental loss of data and hackers who steal information or compromise systems. In many of these cases, the loss of data could have been mitigated or prevented by effective penetration testing. Meta description + SEO keywords

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Top 4 Reasons Why Insurance Companies Need Predictive Analytics

Apart from identifying trends, predictive analytics can enable insurance companies to help forecast events and gain actionable insights into all aspects of their businesses. This provides a competitive advantage that saves time, money, and resources, while helping carriers more effectively plan for a future defined by change. Data is only a strategic asset when you can actually put it to work.

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Four Ways To Drive Profits for Insurance Companies

According to Valen Analytics, carriers that adopted analytics saw their premiums rise 4% one year over the next. The results of Valen's studies repeatedly quantify the unparalleled top and bottom line results for data-driven insurers. Insurance companies are benefiting from the capability to use many more variables in their models – up to 1,000 variables, in some cases – to give them much more fine-grained predictive power over smaller segments of the population. Those that don't, lose out.

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Your Business Has Been Hacked and You Don't Know It

A top concern for organisations is cyber security. Almost every day, we hear stories in the news about hacking, ransomware etc. One of the biggest threats that organisations face is insider threats. These include the accidental loss of data and hackers who steal information or compromise systems. In many of these cases, the loss of data could have been mitigated or prevented by effective Unitrends "one throat to choke" solutions.

Content type: Whitepaper

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Top 5 Trade Secrets To Achieve (Ecommerce) Store Success

We’re seeing longtime brick-and-mortar retail brands closing or going bankrupt that we never would have expected to see disappear ten years ago. Take Toys”R”Us for example. After more than 60 years in business, they are liquidating and closing all of their remaining U.S. stores. On the other hand, the digital world is an exciting place to be, with business owners starting their very own digital brands and competing in the digital market.

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Top 5 Ways To Ensure Your Store's Success (Why Dropshipping Is Key)

For ecommerce shops, it's easy to get overwhelmed and lose track of what's really important. This is a list of the crucial elements to success. These are the core “must-do” actions that will make or break your new venture. If you can successfully execute these, you'll have a great chance at success. Note: We highlight (subtly) that dropshipping is critical to achieving ecommerce success - No selling. Meta description + SEO

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5 Key Factors That Increase Trust In Your (New) Ecommerce Store (Includes Dropshipping)

If you are visiting new online store for the first time, you know nothing about the brand, the quality of its products, or commitment to customer satisfaction. When your own ecommerce store is brand new with no sales yet—and therefore no reviews or social proof to leverage—how do you overcome the gap in trust to instill confidence in potential customers? Meta description + SEO keywords

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Solve Low Senior Housing Rates With A Targeted Marketing Campaign

The National Council on Aging reports that 25 million Americans aged 60+ are economically insecure. As our senior population increases so will the need for outreach efforts within housing sectors. Statistica data shows that “an estimated 22% of our population will be 65-years-old or older by 2050.” Is your housing authority plagued with low senior living occupancy rates? Perhaps you need to bulk up your wait list for specific low-income properties?

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Distributing Social Media Tasks In A Small Housing Authority

Is focusing on social media tasks for your public housing authority worth it? The answer is YES. Regardless of the size of your team, social media offers a direct connection to your potential clients. Pew Research reports 63% of adults, earning under 30K a year, use at least one social media site. These users access social platforms on a smartphone and are more likely to use their mobile devices as their main internet connection. A digital strategy uses social media to increase accessibility.

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Prepare Your Data Center To Stay Competitive In The Digital Era

Maintaining a data center is like maintaining a house. Every business needs to modernize to stay competitive in the market, it’s simply a question of approach. Sometimes, businesses wait for issues to arise allows for business to go about as usual and seems to cost nothing, making the upfront costs and disruption required for a more proactive approach difficult to justify. We show businesses why upgrading is an imperative for survival today. Long form. Long form Meta description + SEO

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Evaluating the Cost of Inaction in the Data Center

Some organizations choose to modernize over time. This helps to spread out the pain of a huge financial outlay. Basically, they follow the same approach they used to build the original data center. This piecemeal approach adds an extra burden to IT workloads and often requires costly specialists to help with deployment and employee training. In this thought leadership paper, we show why proactive modernization may be the best approach.

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One Size Does Not Fit All: The Path To Developing The Right IT Strategy For Your Business

Advice and best practices on how to develop the right kind of technology strategy to support your business strategy. Technology has never been so fundamental, so strategic and so important as it is in the digital age. It is being used to create new business models, products and services, enhance existing offerings and create deeper, more rewarding customer experiences - and as such businesses need to develop the right technology and IT strategy for success. With examples/references

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Understanding The Difference Between Business Intelligence and Analytics (And How They Apply To Business)

A definition of both, how they're correlated, and how they apply to business. We cite specific use cases for each.

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Top 5 Tech Tools Small Businesses Can Use To Market Events

This post will talk about things like Eventbrite, Facebook events. We also discuss how to promote these events using an integrated (omnichannel) strategy - email, social (for instance, Facebook integrates with an external link like EventBrite), direct invitation to clients/colleagues, etc.

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How Omni Channel Marketing Helps Non Profits Grow

Omnichannel marketing is all about sending the right message, to the right person, at the right time. So you also need to segment your audience. Use omnichannel marketing tools to categorize customers based on their past purchases, how they access your website, and how they interact with your advertisements. This post will focus on small non profits where budgets are tight (especially for marketing)

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How To Use Events To Create Multiple Streams of Income

Targeted at SMBs, this post will show how events can create multiple streams of income. We show examples where small businesses might use these things - in-house events like at a bookstore, or a services-based business holding a workshop, anything that might necessitate a head count, perhaps collecting a fee, all pivoting around lead generation. 700 -900 words

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Evaluating The IoT Impact On Your Bottom Line

The prime objective of this WP in project management is to assess the business value and validate the benefit that this new Internet of Things (IoT) solution is going to bring to your bottom line. This paper will cover -- 1. Explore IoT Potential in Your Organization 2. Specifications Writing 3. Project Needs Assessment 4. Partner Selection 5. Certification Planning 6. Solution Testing

Content type: Whitepaper

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The difference between Customer Success vs. Customer Experience, and why your organization and users / customers need both

I thought i would send along this topic pitch. LMK your thoughts on this: Customer success occurs when your goals ─via your products or services ─ are achieved. Customer experience is how customers feel about the entire process. Both are integral parts of the customer journey, which should always be clearly defined by your company and used to drive every customer interaction.

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The Most Impact Resistant Coating Products for ATV Applications

Product based blog on Coating Products. Authoritative. No selling. Meta description + SEO 1000 words

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5 Ways Field Service Technicians Directly Affect NPS

What companies learned in a survey about growth is that of the immense variety of satisfaction metrics, surveys and question types, NPS is the strongest predictor of a company’s future success. If you want to know which company in any industry will be growing fastest next quarter/year, just see which company has the highest NPS this quarter. We will also look at how to leverage NPS at your small medium business

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How To Measure Customer Experience Beyond CX

Customer experience (CX) is key. Continuing to provide an exceptional customer experience consistently is hard. Measuring customer experience and tying it to tangible business outcomes is harder still. In this post, we look at which customer experience metrics to use and how to improve them to quantify, monitor and enhance your customer experience by taking a journey-driven approach.

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Why Customer Experience is Key for OEM Business Growth

Customer service, product quality or just the way the customers feel about the companies they do business with, customer experience is the key differentiator. Today, 89% of companies compete primarily on the basis of customer experience – up from just 36% in 2010. But while 80% of companies believe they deliver “super experiences,” only 8% of customers agree. It's about knowing your customers so completely that you can create and deliver personalized experiences.

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A Seacoast Bank Guide To A Home Equity Line

This post is in-depth authoritative guide that will tie back to Seacoast Bank's products (subtle) and will look at: - What a Home Equity Line of Credit is - Home Equity line of credit compared to home equity loan - What you can use each for - Requirements - (How to avoid) Pitfalls and mistakes Meta description + SEO keywords

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Express Loans And How These Can Work For You

This long form post will cover (subtle tie in to Seacoast Bank products): - What are Express loans and how they work - Difference between Express loans and regular loans - When do you need an Express loan - Actual Loan Funding Time - Interest rate - Collateral needed -Why borrow from Seacoast Bank - Tips for borrowers

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A Millennial's Guide To Personal Loans

This post will provide answers to millennials looking for personal loans. Tone, language, voice: authoritative, friendly and upbeat - what are the types available - compare traditional vs online - why borrow from Seacoast - subtle - what to look out for - tips

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Digitalization of the Energy Sector

With climate change and the increased competition within the renewable energy market, energy investors are being forced to develop new ways to increase production and efficiency by limiting the use of fossil fuels and reducing prices throughout the value chain. Asset managers must be able to integrate and transparently manage the technical and financial performance of their energy portfolios, especially to minimize the risk of investors. Authoritative, informative. No hard sell

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Top 5 Ways To Start Investing With Little Money

This post will focus on people who are beginner investors. Many people put off investing because they think you need a lot of money—thousands of dollars!— to start investing. This just isn’t true. You can start investing for as little as $50 per month. The key to building wealth is developing good habits—like regularly putting money away every month. If you make investing a habit now, you’ll be in a much stronger financial position down the road. Meta description +SEO

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A Guide To Growing Your Wealth

This post is targeted specifically at millennials -investing can seem daunting to some, but it’s an essential part of building wealth for retirement and many of life’s financial goals. There’s always going to be some risk involved with investing, but determining your risk tolerance and your time horizon can help you better plan for the future. Meta description + SEO

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A Guide To Investment Products

This White Paper will detail investment products that provides a blue print to investment. This will be a product guide without the hard sell. Instead, we will show people how to manage their wealth in an upbeat and enthusiastic tone. We take the fear out of investment and look at strategies to balance risk + reward. We also provide tips + advice to investors and would be investors.

Content type: Whitepaper

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How Hybrid IT Impacts Security

Hybrid IT is disrupting and complicating many processes in organizations. What impact does hybrid IT have on security in the enterprise? 1000 words

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Top 7 Ways Telcos Can Reduce Churn

When customers are unhappy, they stop doing business with you. The more customers that leave, the less you grow. If you want to keep your customers, then you need to address customer churn. Customer churn has a significant impact on your business as it lowers revenues and profits. Yet surprisingly, more than 2 out of 3 companies (telcos included) have no strategy for preventing customer churn. Meta description + SEO

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Using Analytics To Manage Your Business Reputation

Analytics is an important component in a data-driven business strategy. We look at four types of analytics to consider when you want to help your business thrive and gain revenue. 600 - 800 words

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An eGuide To Financial Solutions For Telcos in Latin America + Africa

This will be an in-depth (research-based) look at financial solutions for the targeted markets (Subtle, no hard sell). We will discuss how each product impacts users in the digital economy. We will also discuss tips and pointers to ensure users have the tools they need to be successful in this competitive market.

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3 Areas of Focus For Reducing Cloud Computing Costs

Many CIOs approve public cloud usage for all or a portion of company infrastructure, often choosing from one of the big 3: AWS, Google Cloud Platform, or Microsoft Azure. Many of them believe they are saving money over the cost of maintaining on premise hardware, software, and staff. After a few months or years, the cost of public cloud computing becomes unmanageable, leaving the CFO with a real problem on their hands.

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Strategies For Setting Long Term Customer Service Priorities

Setting customer service priorities isn’t a one and done form of action on the part of your organization – you’ll have to revisit this concept over and over as customer expectations evolve and new technology enables you to meet customer demands. Your long-term customer service priorities should be as well thought out and planned as your short-term customer retention plans, delivering high-level customer experiences (CX) and improving customer interactions across platforms.

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Get Payroll right and on time every time (working title)

Payroll is one of the most critical touch points between an employer and an employee. Payroll mistakes erode trust and the employment relationship. With the U.S. unemployment rate at 3.6 percent, it’s becoming harder to find and keep good employees. So you certainly don’t want a preventable administrative error to prompt valued and well-trained staff members to leave. But that’s just what can happen when you make payroll mistakes. 600 - 800 words

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Cloud Companies Should Focus on Identity and Access Control Management

Many companies green light usage of the public cloud, but they don’t clearly think through identity and access management. In a Identity and Access Management Survey by One Identity entitled “Assessment of Identity and Access Management in 2018”, more than 1,000 IT security professionals reveal widespread lack of confidence in access control and privileged account management programs. One in three reveal widespread lack of confidence in access control and privileged account management programs.

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Top 5 Accounting Challenges Small Medium Businesses Face

Small business owners face a number of challenges every day, and accounting is a big one. Here's how to stay on top of your finances as an entrepreneur. As a small business owner,you wear several hats. Your tasks will range from marketing your brand to hiring the right people to maintaining relationships with your customers. You'll also need to keep track of your profits and business accounting. This is why working with an accounting firm may be a good idea.

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Top 5 Topics Every Business Owner Should Discuss With An Accountant

As a business owner, how often do you seek out your accountant’s advice on other areas of your business? Accountants are savvy financial advisers who can help you with more than just filing tax returns. At this point of the year, schedule time with an accountant to discuss any activities over the next 12 months that could impact you financially.

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Top 5 Accounting Tips For Business Startups

The Small Business Administration (SBA) compiles a list of the top eleven reasons that cause small businesses to fail. Out of these nearly one-dozen reasons, four of them focus on the financial structure of a small business. And, according to the SBA, the number one mistake entrepreneurs make is "believing you can do everything yourself."​ Even if you're a numbers wiz or have a degree in accounting, growing a startup is a full time job.

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How Lex Legal Helps Navigate Legal Requirements For Startup

Starting a new business is a challenging pursuit. Part of what makes it so complicated is all the legal implications that come with starting a business. As a business owner, you want to make sure you have covered all your legal bases to avoid any fines, lawsuits and even incarceration.

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How A Secure Transaction-Based Platform Can Help Your Legal Business

A dive into Lex Legal's platform, detailing exactly how legal firms can work more efficiently and productively. Engaging, compelling and with a sense of urgency. Subtle, no hard sell.

Content type: Whitepaper

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Customer Success Playbooks for SaaS Companies

When you provide SaaS, your business model depends on bringing in the type of customers who can benefit most from your service, encouraging them to scale with your company, and convincing them to stay with your organization through hard times or moments of doubt. Customer success playbooks can allow your company to set goals for customer onboarding, expansion, and retention, and provide clear, actionable guidelines for achieving these goals.

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How Predictive Analytics and BI Can Lead To Higher Customer Satisfaction

Explain the importance of customer CX/customer satisfaction using statistics from recent studies, and explain what predictive analytics can do to keep customers happy.

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The Omni Channel Guide To Event Marketing For Small Business

Even if your marketing strategy has a digital focus, the chances are that at some point, you’ll need to run a live event. It's time to apply omni channel marketing to your events.

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Cloud Migration Options for Small Business

The decision process for selecting the right cloud options for various applications starts with an assessment of each individual application. Small medium businesses ready to migrate to the cloud face hundreds of questions, including one of most common: What’s the best approach, lift-and-shift, re-platform or re-factor? The reality is there is no single path to success. Each option presents its own benefits and drawbacks, which must be considered on an application by application basis.

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Top 5 Tips To Manage Third Party Risks

Today’s digital environmental offers tremendous opportunities for modern organizations. At the same time, there is more risk. Vulnerabilities and infections plague organizations around the globe — and their numbers continue to rise. In this post, we look at top ways to manage risks. 800 - 1000 words

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Top 3 Ways To Stop Social Engineering Threats

Social engineering criminals have moved beyond emails to build entire fraudulent ecosystems online. We discuss these new threat tactics, how cyber criminals are disguising their attacks, and steps organizations can take to be better prepared. Long form Meta description + SEO keywords 1200 - 800 - 1000 words

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Redundant data Is a Security Risk. Find Out How To Protect Your Network

Your IT system made up of many security solutions is both proactive, and self-updating. So, you’ll never have to worry about new security attacks that you’re not prepped to defend. While it's true that most IT shops do a good job looking for the latest DNS and ransomware attacks, they’re not paying as much attention to the cloud security fundamentals such as physical security, federated data access governance, and network visibility. We delve into the topic and provide tips to protect businesses

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Re-thinking the Cyber Security Challenge

The cyber security issues facing most enterprise organizations won’t be solved by simply adding more tools or more people. Security teams continue to be inundated by too many unnecessary alerts to glean meaningful insights that best serve their organizations. The real problem is that we’ve underestimated what security tools and security teams can do. The solution requires a new approach to security that makes best use of the valuable tools and talented individuals we already have.

Content type: Whitepaper

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Top 5 Ways To Secure Your Digital Identity

No matter what happens in the world of cyber-crime, world’s average population can’t afford to lose money lying in their bank accounts. You may afford to lose all your data like what you eat, what you like, music you listen or movies you watch. You can afford to lose everything about your interests for personalized or targeted advertising, but you can’t afford to lose money or someone stealing your identity. We discuss the topic with an eye on Folio's platform - Authoritative, no selling

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Beating Cyber Crime In The Age of IoT and Digital Transformation

Each and every major advance of Internet-centric commerce – from e-tailing and email, to social media and mobile computing, and now on to the Internet of Things – has translated into an exponential expansion of the attack surface available to cyber criminals. And malicious hackers have taken full advantage – whether they are motivated by criminal profits, backed by nation-state operatives, or simply desirous of bragging rights.

Content type: Whitepaper

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# Types of Data You Should Add to Your CRM

Most businesses now have some kind of customer record management system for contact details and order tracking. But with modern analytics and marketing tools, there is so much more you can do. We suggest new kinds of data to integrate in your records, such as social media interactions, responses to emails, interactions with your sales team, and abandoned-basket data. We'll also take a brief look at how to actually use that information to refine your marketing and sales strategies.

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How To Make Everyone on Your Team A Customer Expert

Brands are starting to realize the power of data, and collect more of it, from customer surveys to social listening and tracking shoppers' behavior. But if you really want a holistic understanding of your buyers, then you need to talk to everyone on the team. Here's how to collect information from developers, marketing, sales, customer service, and everyone else in your company to make the consumer experience better.

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How Modern Data Management Makes Omnichannel Marketing Possible

Omnichannel marketing is about creating the perfect customer experience: a seamless brand presence across all channels with integrated customer service and sales assistance. But that experience is hard to create. We look at how modern data collection and management enables an omnichannel customer experience, from predicting stock needed in-store to making sure that your customer service representatives are familiar with every single customer.

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# Artificial Intelligence Tools Which Are Transforming Sales

We discuss the potential of AI for sales tools in general +specific terms (specific examples of pioneering companies). We include a brief review of attitudes to AI from people who work in sales, and how this affects the uptake of AI tools. - chatbots and quick replies for common customer queries - analyzing and predicting emerging markets - personalized customer recommendations and re-targeting - automatic writing for routine tasks like product descriptions - predicting sales value of leads

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Top 5 Best Practices In Mobile App Development

Sometimes, mobile app developers might well miss the really important things -- things that will make a difference between an app that your users find delightful and an app that finds itself in the trash folder. In many ways, developing a mobile app is just like developing that big enterprise application. The details are different, but when it comes to the foundation issues, you can take the secrets for a successful mobile app, apply them to an enterprise application, and still be in good shape

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Outsourcing Can Be The Right Answer For SMBs

Custom software development without the right skills and the right people it can be very risky. Small and medium businesses find custom software a hard nut to crack. You may have great ideas, but there are so many questions to answer, and so many ways an SMB can go astray. Trying to pursue a software development project on their own is so intimidating that most companies think it’s out of their reach. As a result, they depend on poorly matched off-the-shelf software or simply go without.

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Outsourcing Software Development For Your Business

Making the case for outsourcing your business with quotes by reputable analysts and case study examples from Spiral Scout. Subtle references to Spiral Scout's platform, discussing the benefits of custom software development. Tips for success. No hard sell. No fluff.

Content type: Whitepaper

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Overcome Network Complexity and Enable Digital Transformation

IDG’s 2018 Digital Business Study finds that 90% of organizations have adopted or plan to adopt a “digital-first” strategy;32% have experienced revenue growth since initiating digital business initiatives months. With so many data-intensive technologies on the horizon—from augmented reality to AI to IoT—the network needs to take a leap in terms of connectivity, flexibility, reliability, and security. But the reality is that at many businesses, networks are getting by with older technology

Content type: Whitepaper

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A Better Social Media Strategy for B2B Starts With Variety

When tasked with creating or updating a social media strategy, it’s easy to feel overwhelmed. Finding shareable content is time-consuming, and the lack of engagement is frustrating. If a goal of your organization is to highlight agency initiatives and increase accessibility, then a comprehensive and integrated digital strategy is crucial. Two other topic suggestions -- 2. Reinvigorate your B2B image and culture with rebranding 3. 5 reasons that focus on your B2B branding will amp up your impact

Content type: Blog Post

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How To Drive Traffic To Your Website from Instagram

Want to increase website traffic? If your brand is looking for ways to drive more website traffic from Instagram? Wondering how to share links in more places on Instagram? In this article, you’ll find ten distinct ways to share links on your Instagram profile and posts. 600 - 800 words

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Building A Loyal Following For Your Retail Brand

At the heart of every marketing strategy, there’s one question: What makes your brand special? The good news is that fashion labels and clothing brands have a head start on answering this question. People use their fashion choices to express their personality, identity and style; so by default, shoppers are already looking for ways to identify with your brand. So that’s what makes your brand special: You help people to express themselves.

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What Is Brand Safety And What It Means For Your Business

Trust is everything for a brand. Whether it’s on YouTube or Facebook, within a mobile app, or even alongside a piece of news content, brands must determine how to protect against appearing next to objectionable content when advertising on digital media. The problem is becoming harder to address as video content, mobile advertising and social media have complicated a once-simplistic digital advertising ecosystem. We dive into this topic and offer solutions (tips). 1300 words

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The Sustainability of Pultruded Products

An in-depth look at pultruded products especially those produced by Tencom (No selling): Custom fiberglass, coiled fibreglass, etc. This detailed discussion will focus why pultruded products continue to experience high demand and continued growth year on year. We provide examples of new industries and applications where custom pultruded products can be applied.

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Outsourcing Your Call Center Can Be The Right Answer

Running your own call center can be a tricky business, but outsourcing it to an established and experienced organization can save you time and money.

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How to prevent your first ever property investment from turning into a money pit

Educational piece for small property investors Includes useful tips and how-tos 800 words Meta description + SEO keywords

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X things you need to know about property investment

A broad look at what to expect from the industry like trends, how long before a profit can be expected, indicators of the temperament of the market. 800 words Meta description + SEO

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Why Customer Expectations Are So Critical to Customer Experience

Is your company creating a customer centric culture that revolves around customer experience (CX)? If you’ve made customer centricity a cornerstone of your company culture, you’ve taken a big step towards rising above your competition. The true value of customer experience can only be determined when it is held up against customer expectations. If you fall short in meeting these expectations, all other metrics surrounding CX are meaningless in the big picture. 1000 - 1200 words

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Reliable Logistics for CPG

-Explain the importance of reliable logistics for CPG (alternative suggestion: pharmaceutical industries) -What you should look for in a logistics company that handles consumer goods Chain of custody for goods, supplies and other inventory at all times during transport 600 -800 words

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3 Considerations When Refactoring Monolithic Applications to Microservices

As times change, consumption increases and mobile, tablet and Internet of Things (IoT) technology take over, large businesses have to adapt. They are seeking the scale that micro services running in containers, orchestration and CI/CD can bring, but they are unable to refactor the large applications which need to be running 24/7 for their global audience. We look at 3 items to consider when refactoring monolithic applications to micro services.

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How SMBs Can Use Containers To Run Their Operations Efficiently

This post will be written with the small medium business in mind - As more companies look at cloud platforms to host their software investments, small businesses can leverage containers to provide their clients with agile applications that perform, scale, and distribute according to fast-changing demands. Software developers are also using containers to introduce new features to software products in record times, while using snapshots of live environments to fix code and bugs in real-time.

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7 Steps To A High Quality In-House Training Program

1. Assess training needs. Who needs this training, and why? 2. Define success. What would successful training look like? 3. Choose your training type. Based on steps 1&2, what kind of training is needed? 4. Create an outline. What should happen, in what order? 5. Identify needed materials. What will you need for your training to succeed? 6. Develop training materials 7. Assess your success. Did you reach your goal? Summary/Key Takeaways Conclusion

Content type: Article

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The Top 5 Reasons Employees Start Looking For A New Job

Reasons include the need for better hours, looking for a better work environment, want more money, want or need to relocate, or changing careers. 600 - 800 words Meta description + SEO keywords

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Most Common Resume Mistakes Made By Mid Career Candidates

Common mistakes include formatting, not customizing the resume to the job, using keywords for online resumes, adding irrelevant information, using abbreviations, etc. Meta description + SEO 600 - 800 words

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How To Create A High Quality Training Program

This will focus on educating the target audience who are Would-be trainers or Beginner trainers. The guidelines are: 1. A how-to guide This how-to guide will have a step-by-step implementation process, clear definitions of the key concepts, frameworks that are easy to understand and implement, case studies of how it has been done successfully and then do-it-yourself templates. 2. It will be very interesting and fun to read. 3. It will include a compelling summary with key takeaways

Content type: Whitepaper

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Arming the Small Medium Business Against Cyber Threats

Sophisticated tools can lower cyber crime costs for organizations. How can enterprises equip their clients, customers and employees? How cyber crime threatens your organization, clients, customers and employees - We look at cyber security tools and how to arm businesses with the appropriate tools to defend against cyber attacks.

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How To Design A Small Medium Business Communications Strategy That Works

We often talk about how to get build brand awareness and get leads - with every kind of campaign from targeted landing pages to social media. But the truth is, individual actions will never achieve concrete results unless they are part of an overarching communications strategy. In this guide, we’ll look at how to design a communications strategy for business, with clear goals and next steps. Actionable steps for SMBs with details on how they can achieve their goals.

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Top 3 Ways To Reduce Friction In The Work Place

Focus is on the IT sector. According to Career Trend, interpersonal conflicts in the workplace contribute to an enormous amount of friction that drags on productivity. Everyone reading this has experienced some kind of politics and finger pointing over the course of their careers. In fact, a recent survey on office politics finds that 47% of employees find that office politics is one of the top 10 stressors at work.

Content type: Blog Post

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Top 3 Tips For Self Reliance in IT Consulting

In this blog, we will discuss three areas that have been beneficial in the transformation from being an employee to a contractor: from thinking like an employee to being a gainfully employed consultant armed with sales skills to secure the next paying project.

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Cloud Migration Options for Small Business

The decision process for selecting the right cloud options for various applications starts with an assessment of each individual application. Small medium businesses ready to migrate to the cloud face hundreds of questions, including one of most common: What’s the best approach, lift-and-shift, re-platform or re-factor? The reality is there is no single path to success. Each option presents its own benefits and drawbacks, which must be considered on an

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Coating Products That Work Best For Aluminum Substrates

An in-depth look at the different coating products and their pros and cons. Authoritative. No selling. Meta description + SEO 1000 - 1200 words

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Ensuring Policy Compliance Across Platforms and Devices

Deep dive into how Scale Fusion's platform ensures corporations are protected. Each and every major advance of Internet-centric commerce – from e-tailing and email, to social media and mobile computing, and now on to the IoT – has translated into an exponential expansion of the attack surface available to cyber criminals. And malicious hackers have taken full advantage – whether they are motivated by criminal profits, backed by nation-state operatives, or simply desirous of bragging rights

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Evaluating the Cost of Inaction in the Data Center

Some organizations choose to modernize over time. This helps to spread out the pain of a huge financial outlay. Basically, they follow the same approach they used to build the original data center. This piecemeal approach adds an extra burden to IT workloads and often requires costly specialists to help with deployment and employee training. In this thought leadership paper, we show why proactive modernization may be the best approach. Long form, in-depth exploration into topic. No selling.

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How Can Your Small Medium Business Prevent Ransomware

Article aimed at potential customers who may have heard the term, but don't recognize the importance of cyber security. We explain what ransomware is and how it's used for blackmail, including examples such as the recent attacks on the city of Baltimore. Ending with advice on how to manage ransomware risk, guiding readers (subtly) toward solutions from Preempt.

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To improve information security, get your employees on board

The biggest flaw in many security systems is... the users. We discuss how to make systems more reliable and secure by creating a simple user experience. We also discuss the idea of empowering users and employees to be part of identifying and fixing security threats (subtle tie in to Preempt's solutions).

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How Machine Learning Can Transform Your Customer Relations

We'll introduce the concept of machine learning as part of AI, then apply it to specific areas of customer relations as a sales tool: - predicting customer needs and behavior - chatbot services - sales forecasts and risk management - making computers more "human" so that customers feel comfortable

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# artificial intelligence tools which are transforming sales

Discuss the potential of AI for sales tools in both general and specific terms, using specific examples of pioneering companies. Review attitudes to AI from people who work in sales, and how this affects the uptake of AI tools. - chatbots and quick replies for common customer queries - analyzing and predicting emerging markets - personalized customer recommendations and re-targeting - automatic writing for routine tasks like product descriptions - predicting sales value of individual leads

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Demand for Glass Fiber Pultrusion Products Shows Bullish Growth Year on Year (Working Title)

Glass fiber and glass fiber reinforcement demand tracks to the macroeconomic trends seen in the economy – so automobile production, heavy truck demand, housing. All of these macros impact demand for glass fiber. In addition, we’re seeing the ‘substitution effect’ in the marketplace: Glass fiber and composites are starting to be used in applications where traditionally steel, aluminum and wood were used. According to Lucintel, from 2018 to 2023, pultrusion is forecast to grow at a CAGR of 4.1%.

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Top 5 Ways To Share Links on Instagram

Looking for ways to drive more website traffic from Instagram? Wondering how to share links in more places on Instagram? In this post, you’ll find five distinct ways to share links on your company's Instagram profile and posts.

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How To Distribute Social Media Tasks In A Small Housing Authority

Pew Research reports that: 63% of adults, earning under 30K a year, use at least one social media site. These users predominantly access social platforms on a smartphone and are more likely to use their mobile devices as their main internet connection. A successful digital strategy uses social media to increase accessibility at a low cost.

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Professional Logo Design And Why It Matters For Your Housing Authority

Designing a logo that embodies a housing authority’s position as a responsible steward of public funds while communicating what your agency does and whom it serves is no easy task. When the Wolff Olins firm created the reported $665,400 logo for the 2012 London Olympics, it didn’t quite inspire the desired response. Inc. cites the design’s critics as describing a: Bunch of blocks having a seizure. Then you have insanely cheap success stories, like the original Twitter logo for an estimated $15.

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Small Business Guide To Cyber Security

A recent survey of more than 1,000 senior execs and IT professionals, called the AppRiver Cyber threat Index for Business Survey, showed a high level of awareness among SMBs that a cyber attack represents a potentially devastating operational risk. It’s also clear that all too many SMBs remain ill equipped to assess evolving cyber threats, much less effectively mitigate them. According to Cyberthreat Index, 45% of all SMBs and 56% of large SMBs believe they are vulnerable to “imminent” threats.

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Top 10 Ways To Create A Unique Oasis In Your Backyard

Want to transform your backyard? Here are 10 ways to transform your backyard into an oasis and make your feel like you are living in the heart of nature

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Data = Power: How Your CX Translates to Next Best Actions

Targeted at banks/financial institutions, this post looks at how to use data (analysis, dashboard, feedback, etc) to personalize CX

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The Best High Temperature Paint For Motorcycle Exhaust

This post will position Forrest Technical Coatings as the leader in high temperature paints. We will explore the properties and benefits of high temperature paints and why Forrest Technical Coatings' products stand out. We will also touch on the production process and highlight why Forrest's high temperature paint line provides quality, durability and are corrosion resistant. Authoritative tone, voice and language. Product based without selling.

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Keep It Glassy - The Future For Fiberglass Rods

Fiberglass rod is a composite material with unique characteristics making it useful in a wide variety of applications. Most rods are composed of polyester resin and fiberglass. These composites can be formed into practically any shape by using the pultrusion process. Fiberglass rods can be manufactured in several standard, stocked grades or developed as a custom pultrusion. Pultrusion material is lightweight and strong andis up to 75% lighter than steel but just as strong. about 1000 words

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Making The Case For Fiberglass Wall Panels

FRP panels are a high strength polyester resin combined with fiberglass reinforcement producing durable panels with superior quality. The surface of the panel is extremely strong and easy to clean. We look at the uses and benefits of fiberglass wall panels. 800 - 1000 words

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The Small Business Guide To Year Round Planning, Payroll and Quickbooks

Following basic accounting principles is essential for success in any size business; savvy record-keeping and financial analysis is key to not only monitoring your expenses, but to discovering new avenues of growth. In addition, it ensures you stay responsible for tax obligations to the government and to your employees. Accounting entails more than just managing credits and debits, and it comes into play more often in everyday business decisions than you may realize. Meta description + SEO

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Brand Safety And How AI Help With Real Time Transparent Reporting

Online advertising offers fraudsters an enticing opportunity: according to the International Advertising Bureau, these shadowy opportunists netted $7.2 billion in 2016 alone. This is because the complex ecosystem of exchange-based layers creates a lack of transparency. This can make the process of buying and selling inventory hard to audit and creates the chance for fraud to happen. Brand safety, on the other hand, consists of real human traffic on sites a brand wants to avoid.

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Top 5 Market Applications of Pultruded Products

As one of the most promising segments of the composites industry, the pultrusion market is growing at a CAGR of 4.8 %. Markets and Markets reports that this will bring the expected to reach $2 billion by 2020.

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How Does An AI Platform Help To Ensure Brand Safety

Integral Ad Science (IAS) report 69% of agency executives said that ad fraud was the biggest hindrance to ad budget growth, compared with more than half (53%) of brand professionals who said the same. How much is ad fraud costing advertisers? Estimates range from $6.5B to $19B. Marketers are becoming more assertive in their demands for better fraud prevention measures and they are seeking to increase their knowledge of different types of fraud.

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Marketers Need To Smarten Up To Fight Ad Fraud

Juniper Research revealed that advertisers will lose $42 billion globally this year to fraudulent activities committed via online, mobile, and in-app advertising. That’s an increase of 21% compared to the $35 billion lost in 2018. No, ignorance is definitely not bliss.

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Actionable Ways Telcos Can Increase Customer Loyalty

Telcos are under immense pressure to provide better, faster services. According to T-Mobile, “If we don’t provide the service our customers want, expect and deserve, they can leave us.” Despite this, telcos are notorious for having the lowest rated customer service departments and representatives of any industry. However, for consumers, there seems to be very little differentiation from one telecom company to the next. So, what can telcos do to change this perception?

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3 Areas of Focus For Reducing Cloud Computing Costs

Many CIOs approve public cloud usage for all or a portion of company infrastructure, often choosing from one of the big 3: AWS, Google Cloud Platform, or Microsoft Azure. Many of them believe they are saving money over the cost of maintaining on premise hardware, software, and staff. After a few months or years, the cost of public cloud computing becomes unmanageable, leaving the CFO with a real problem on their hands.

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How Reputation Management Can Improve Your Business

The digital first economy has ushered in more ways for a business to come under attack. A company’s reputation is more important than ever, and keeping it positive is a large challenge. This is because of constant scrutiny on all sides and technical vulnerabilities. Proper Internet reputation management should be a part of your marketing strategy to protect your brand and maintain its integrity despite threats and negativity. 800 words

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How to Design A B2B Communications Strategy That Actually Pays Off

We often talk about how to get build brand awareness and get leads - with every kind of campaign from targeted landing pages to social media. But the truth is, individual actions will never achieve concrete results unless they are part of an overarching communications strategy. In this guide, we’ll look at how to design a communications strategy for business, with clear goals and next steps. Actionable steps for businesses with details on how they can achieve their goals.

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Creating A Culture In The Workplace That Leads to Work-Life Balanace

It’s a big buzzword in all industries right now, as brands try to make themselves appealing not only to prospective employees but to their current employees, as well. In recent years, a growing consensus has emerged that there is simply a dearth of people from underrepresented communities in tech roles, especially leadership roles. In 2017, for example, Deloitte reported that nearly three-quarters of American employees would consider leaving an organization for one that they felt was more incl

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The Blueprint For Work-Life Balance: Steps To Achieve This

The 2019 Staples Workplace Survey reinforces the belief that the workforce is any organization’s most important asset. So in order to succeed and compete, employers must invest the time to understand and nurture their employees. In the race for talent, employers looking to attract and retain the best talent, inspire people to do their best work, and foster a culture of collaboration and productivity must work to stay ahead of the curve when it comes to understanding shifting expectations.

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Why Your Business Needs A Video Marketing Strategy (suggested title)

If you are running a business, it’s extremely important to make the shift towards having a video marketing strategy. Did you know that 6 out of 10 people would rather watch videos online than on television?In this post, we’ll cover some of the reasons why video marketing is not only important but essential to your strategy.

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10 Specific Ways To Become A Influencer Using Video Marketing

We delve deep into this topic. We make the case for video marketing in today's environment. We look at: 1) Do you use video marketing in your business? 2. Are you using video to attract the right audience? 3. Maybe you feel completely clueless on HOW to use video to reach new people, attract new leads and increase your influence?

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How AI Improves Employee Retention

Discuss how AI can be applied to improve the workplace. This will be a deep dive into the topic with a subtle tie-in to monday.com's platform (no hard sell). We look at the benefits of technology and how it can be used to keep employees happy and satisfied.

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How To Qualify For A Small Business Loan - A Definitive Step-by-Step Guide

Getting a small business loan is a major hurdle facing small businesses, mainly due to tight lending standards by banks. But obtaining outside financing is often necessary to start or grow a business or cover day-to-day expenses, including payroll and inventory. Subtle tie-in to Seacoast Bank. No hard sell. Includes tips to help the small business owner get the loan they need.

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Redundant data Is a Security Risk. Find Out How To Protect Your Network

Your IT system made up of many security solutions is both proactive, and self-updating. So, you’ll never have to worry about new security attacks that you’re not prepped to defend. While it's true that most IT shops do a good job looking for the latest DNS and ransomware attacks, they’re not paying as much attention to the cloud security fundamentals such as physical security, federated data access governance, and network visibility. We delve into the topic with tips to protect businesses.

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Re-thinking the Cyber Security Challenge

The cyber security issues facing most enterprise organizations won’t be solved by simply adding more tools or more people. Security teams continue to be inundated by too many unnecessary alerts to glean meaningful insights that best serve their organizations. The real problem is that we’ve underestimated what security tools and security teams can do. The solution requires a new approach to security that makes best use of the valuable tools and talented individuals we already have.

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Beating Cyber Crime In The Digital First Economy

Each and every major advance of Internet-centric commerce – from e-tailing and email, to social media and mobile computing, and now on to the Internet of Things – has translated into an exponential expansion of the attack surface available to cyber criminals. And malicious hackers have taken full advantage – whether they are motivated by criminal profits, backed by nation-state operatives, or simply desirous of bragging rights. In-depth discussion of the topic. No hard sell

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5 Key Factors That Increase Trust In Your Ecommerce Store

If you are visiting new online store for the first time, you know nothing about the brand, the quality of its products, or commitment to customer satisfaction. When your own ecommerce store is brand new with no sales yet—and therefore no reviews or social proof to leverage—how do you overcome the gap in trust to instill confidence in potential customers? Meta description + SEO keywords

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Top 5 Trade Secrets To Achieve (Ecommerce) Store Success

We’re seeing longtime brick-and-mortar retail brands closing or going bankrupt that we never would have expected to see disappear ten years ago. Take Toys”R”Us for example. After more than 60 years in business, they are liquidating and closing all of their remaining U.S. stores. On the other hand, the digital world is an exciting place to be, with business owners starting their very own digital brands and competing in the digital market.

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How BI And Predictive Analytics Improves Customer Experience (CX)

Explain how (to use) BI and predictive analytics can be used keep customers happy. Meta description + SEO

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Can Facebook Libra Become A Key Income Stream For Your Business

Facebook finally unveiled its own currency: Libra. This isn’t just a passing social media fad. The new cryptocurrency could become a key income stream for small and medium-sized businesses. Here’s what it means for your business—and how to prepare.

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Managing Identity and Access Management

The number of these breaches, including identity-related fraud (such as account takeovers), is growing. Support higher levels of automation and communication between IAM modules. This includes access management, identity governance and administration, and privileged access management. This will be a deep dive into IAM with a subtle tie-in to Safewhere's products without hard sell.

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Top 5 Identity and Access Management Trends to Watch Out For

Implementing IAM across hybrid on-premises and cloud resources is a challenge. IAM is powerful, but watch out for privacy rules. IAM systems will incorporate more machine learning and AI. Keeping: 1) your customers; 2)your employees; 3)your applications; 4) your confidential data safe in a complex environment requires a top notch Identity and Access Management (IAM) solution.

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3 Ways Businesses Can Stop Account Take Overs

2019 kicked off another year of big name corporation data breaches, with the likes of Discount Mugs, Dunkin’ Donuts, the Dow Jones, Facebook, FEMA, the entire town of Salem, and the popular game Fortnite. These breaches have actually opened the door to a new cyber threat – account takeovers or ATOs. An ATO is a form of identity theft where an individual or group of individuals is able to access a victim’s account. We took a look at 3 ways businesses could stop ATOs. 700 - 900 words

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The Benefits of Pultruded Products Over Other Materials in Construction

A deep dive into the advantage of using pultruded products over aluminium, wood, steel, etc.

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High Demand For Pultruded Products In Oil & Gas

The surging demand for oil and gas infrastructure spells good news for pultruded products. FRP shines in applications that demand a combination of strength and light weight, and these are often drivers for material selection within oil and gas infrastructure projects. Often, the applications require very high strength, so a high-quality composite material is needed to be able to replace a metallic component and have the strength required

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Tips on implementing a productive supply chain management system

Key points -- Why are productive supply chain management systems important to you and your business? What should you be looking out for that you haven't?

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The importance of using an e-commerce platform with traceable sources

This blog will cover-- How common is it that users know where sources stem from? How does Aspen Technology stand out from the rest?

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