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nDash Writer Profile for Melanie Grano

Melanie Grano

Headline

Copywriter/Web Content Writer/Editor/Blogger

About Me

Love what you do and you never work a day in your life.

Industries I Write About

Information Technology & Services

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Health, Wellness & Fitness

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Telecommunications

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Real Estate

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Computer Software

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Cosmetics

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Legal Services

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My Writing Samples

5 Ways Cognitive Biases Can Boost Your E-Commerce Conversions

There’s a lot of information to take in and process when you make a purchase decision. That’s where cognitive biases come in: by acting as “shortcuts” in our thought processes.

https://blog.salesandorders.com/5-ways-cognitive-biases-can-boost-your-e-commerce-conversions

What is Tidal?

An objective look at Tidal

https://www.lifewire.com/tidal-4156235

How To Maximize Your Marketing Dollars

A hard look at how you can maximize your marketing dollars.

https://816nyc.com/where-will-you-get-the-most-return-for-your-marketing-spend/#.Wl5nY6inHIU

Every day ways you can use blockchain to support your small business

So you’ve read about blockchain, but now the question remains: How can you actually use it to grow and support your small business?

https://816nyc.com/everyday-ways-you-can-use-blockchain-to-grow-and-support-your-small-business/?utm_source=Email+Newsletter&utm_campaign=c810b577fd-JanNews_2019&utm_medium=email&utm_term=0_efce0cc481-c810b577fd-1255007717#.XDTXC1xKjIU

Security - SIEM As A Game Changer

How SIEM can positively impact the security of your networks

http://thirdcertainty.com/featured-story/security-service-becoming-market-game-changer/

Growth hacking case studies

In our last blog post on growth hacking, we showed that relentless experimentation and data-based decisions are key components to growing your business. Here, we feature four case studies of formerly small businesses that used growth hacking to overcome common revenue and growth challenges.

https://816nyc.com/growth-hacking-case-studies-beat-high-churn-rate-and-maintain-consistent-growth/#.XDzfflxKjIV

Make A Paper Plan

Use automated digital document management solutions to go digital

http://www.ibmsystemsmagpowersystemsdigital.com/nxtbooks/ibmsystemsmag/ibmsystems_power_201807/index.php#/12

Experience

B2B Copywriter/Writer/Editor/Blogger

Kickass B2B/B2C Copywriter and trained journalist with well honed writing skills. Avid IoT story teller able to produce engaging, persuasive content. Skills include web content writing, editing, story telling, blogging, content strategy.Areas of specialty include Tech, Healthcare, B2B/B2C, Marketing, Business, Retail, HR and Finance.Skilled in using SkyScraper Technique to improve leads and inrease conversions.

Company: Straits Word Service

I worked there from 5/2008 until now

Public Relations Manager

Write press releases, executive bios, marketing collateral. Developed fund raising campaigns for corporate 'give back' programs Developed media relations within region.

Company: McDermott

I worked there from 12/2006 until 4/2008

Deputy Editor

Responsible for editing, copy-editing articles, news features and contributions from writers. Responsible for ensuring timely publication of the weekly magazine. Manage team of writers, artists and contributions Responsible for P & L of publication. Developed Special Projects to increase revenue stream.

Company: ComputerWorld

I worked there from 11/2000 until 12/2004

Public Relations Manager

Responsible for media relations Managed the public relations efforts for 6 countries within region. Write press releases and marketing collateral

Company: Seagate

I worked there from 1/2005 until 12/2006

Writer/Features Editor

Writing News and Feature Articles on Computing Interview movers and shakers in IT

Company: Computer Times

I worked there from 5/1995 until 4/2000

Content I Write

Ideas and Pitches I Wrote

In home med spa services are on the uptick

This article will make the case for in home med spa services

Content type: Article

Keywords: med spa,services,in-home

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Common outsourcing implementation issues and how to overcome them

A deep dive into the challenges faced by businesses. A realistic look at how to overcome these obstacles.

Content type: Whitepaper

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The xx stages of outsourcing

Who's afraid of outsourcing. This article will detail the different stages of outsourcing and look at best practices in outsourcing.

Content type: Whitepaper

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Why blogging is essential to your small business

Businesses must keep up with blogging to continually reach out to readers. If you disappear, so will they.

Content type: Blog Post

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Harnessing AI Tools To Manage Your Health

Some of the most powerful AI tools are already embedded in Android or iOS. Harnessing AI will provide consumers with the data and information they need to proactively manage their own health and wellness, and to make better, more informed decisions in partnership with their healthcare providers.

Content type: Article

Keywords: AI,tech tools,healthcare providers,data,loT

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Differentiation via AI

The explosion of technology and the increasing ubiquity of the Internet of Things (IoT) is bringing about breakthroughs that are erasing healthcare boundaries and enabling care anywhere and everywhere. Differentiation via intelligence solutions for evidence/outcome based health where the focus is on preventive care.

Content type: Article

Keywords: evidence-based,AI,loT,preventive care

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How Virtiant Protects Your Data and Saves Your Bacon

What makes Virtiant so powerful as a backup and disaster recovery solution? We are happy you asked. Here are a few reasons why our solution is so powerful.

Content type: Article

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Increase Value To Your Customers

Areas of discussion include: Strategies to increase your company's value proposition to existing customers and increase customer lifetime value.

Content type: Whitepaper

Keywords: Value proposition,market strategy

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The True Value of Big Data To Your Business

This paper will look at how companies can extract value from Big Data and leverage on the ROI to grow the business

Content type: Article

Keywords: Big Data,ROI,Value Proposition,IT,Tech

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How Personalized VOD Offerings Enhances Your Business

A content discovery platform empowers subscribers and operators to benefit fully from the interactive and content-rich world of personal TV. This paper will show readers how to benefit from personalized offerings.

Content type: Article

Keywords: Content,personalized offerings,DRM,platform,value proposition

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Digital Forensics for SMEs - Why this is important

This will be a thought leadership paper that seeks to set the case for forensics in cyber security. Why this is critical in the legal arena.

Content type: Article

Keywords: Forensics,cyber security,legal firms,digital

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Can you tell it's not human?

Who's afraid of AI? A look at how AI is powering contact software.

Content type: Article

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Can you tell it's not human?

A look at how AI is powering call center technology

Content type: Article

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Suggested: Data availability and the importance to small and medium businesses

In order to compete, businesses must use data driven reasoning to drive their businesses.

Content type: Article

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Use block chain to help your small business

This post will break down how small businesses can use the technology

Content type: Blog Post

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The Case for SIEM

Traditional defenses that may have worked in the past, do not work well today because threats are evolving at warp speed. As soon as a fix is released, numerous new threats have already emerged. More than half of the attacks that get through firewalls and antivirus systems are brute-force attacks. Cyber attackers are constantly running scans for unpatched software, default passwords and poorly configured systems. Integrate SIEM to protect your company's data and network systems.

Content type: Whitepaper

Keywords: security,IT,networks,systems,cyber security

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Buying A Home After Mortgage Rejection

This will be a step by step guide to help readers navigate the home buying process - providing readers with tips to work around mortgage rejection.

Content type: Whitepaper

Keywords: mortgage rejection,home buying process

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Smart Home Hubs: Which Home Automation System Is Right For You

There are now competing home automation/smart home hubs out there; let's focus on Wink, Samsung's Smart Things Hub, Google Home and Amazon Echo/Echo Plus. We look at key features of each that will help readers determine which hub is best for them as they begin integrating IoT into their homes. For each, include 'what we like' and 'what we don't like' and 'This hub is best for.

Content type: Article

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XX Cloud Security Issues You Never Thought To Consider

As public cloud adoption rates continue to rise, IT executives are facing increasing pressure to provide scalable, cost-effective solutions that have a measurable impact on ROI. The growth of Software-as-a-Service (SaaS) is now ten times higher than the growth of IT in general. And the growth of Infrastructure-as-a-Service (IaaS) is double that. The cloud is forcing businesses to reevaluate their security strategies and consider issues they’ve never had to think about before.

Content type: Article

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XX Secrets Of A Secure Software Defined Network

Few topics are creating as much buzz in the IT sector as software-defined networking (SDN) and network virtualization. This innovative and new approach to computer networking is gaining traction fast with the promise of reduced costs and more efficient operations.

Content type: Article

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xx Indicators of Compromise a Cyber Threat Assessment Will Uncover

Your data has probably been breached. You just don’t know it yet. That is the extent of cyber attacks, many of which are lying dormant, as yet undiscovered by IT and network security staff. According to FireEye, 96% of systems across all industry segments have been breached. Cyber attacks are still growing.

Content type: Article

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Ebook - Building a robust disaster recovery strategy for the future"

This ebook will detail a step by step program to ensure that the organization has a plan should the unthinkable happen. We will break this down into 5 chapters detailing planning a strategy, executing the plan, benefits, management buy in, tips and tricks.

Content type: Article

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Virtual disaster recovery - the new kid the block

Informative and Educational blog

Content type: Blog Post

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Drone Technology Helps Property Managers

This article will look at the various ways drone technology can help simplify property management. Depending on the focus, we can look at commercial buildings, farms, golf course.

Content type: Article

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AI, Big Data and the impact on businesses (SMEs)

How businesses can use data driven reasoning to impact their bottom line

Content type: Article

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Increase leads and conversions with AI powered software

Leverage AI to help sales

Content type: Article

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How AI impacts call center sotware

How the call center has evolved with AI.

Content type: Article

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Ebook - "Disaster recovery solutions: off-the-shelf or virtual?"

This will highlight the advantages and benefits of both and make the case for Virtiant's solutions

Content type: Article

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"I back-up regularly; surely that's enough?"

Highlights the importance of putting in place a disaster recovery plan.

Content type: Blog Post

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How to make a Virtiant Business Continuity and Disaster Recovery Plan

A Business Continuity (BC) plan guarantees uninterrupted product and service delivery in case of a disaster. Meanwhile, a disaster recovery (DR) plan ensures immediate recoverability of your company data and network functions after a disaster. Businesses need to implement both to ensure their survival should a catastrophe strike. Here's a breakdown of how a BCDR plan might work for your business.

Content type: Article

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Home buying vs renting

Home buying vs. renting: Is real estate still a value proposition, and how have economic attitudes about the value of home ownership affected insurance buying? Basically, this is a trends piece. We want to know whether changes in homeownership rates are affecting insurance companies. If fewer people are buying homes, how does that affect homeowner's insurance? Likewise, what does that mean for the renter's insurance market?

Content type: Article

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Why you need to swap your on premise call center software to a cloud based call center software

A decade ago, no self-respecting call center director would dream of using anything that even remotely resembled a cloud-based software solution. If the software and hardware weren't in your contact center, it wasn’t to be trusted. What's changed and how does it impact your business.

Content type: Article

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How to train outbound call center agents

Agent training is a huge part of call center life. In fact, in an industry that suffers the most from agent turnover, agent training should be viewed as everything. But how can something so fundamental and obvious in the support of a business’ success be so overlooked by call center managers from across the world?

Content type: Article

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How to train outbound call center agents

Agent training is a huge part of call center life. In fact, in an industry that suffers the most from agent turnover, agent training should be viewed as everything. But how can something so fundamental and obvious

Content type: Article

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How to close security gaps in your third party providers

Businesses are justifiably focused on making their own security as tight as possible, but this can be to the detriment of neglecting to analyze third parties’ protocols.

Content type: Blog Post

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Why outsource when my business can do it better

The benefits of outsourcing are often overlooked. The myth is that outsourcing means a loss of control. This WP will show that outsourcing brings benefits small business owners may not be cognizant of

Content type: Whitepaper

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When Disaster Strikes: A New Opportunity to Build a Virtiant Network

Despite the best intentions of network operators and regulators, bad stuff happens; even with five-nines reliability requirements, if the network gets hit by a natural disaster, or possibly a devastating cyber attack, it may be time to consider a fail-safe mechanism. Even if service providers don't see the need, it seems as if the users do, and they're turning to Virtiant to deliver this.

Content type: Whitepaper

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Home staging tips that help to sell your property

This post gives useful knowledge that could save sellers thousands of dollars, since appearance and impressions are important in real estate. It also taps the ‘interesting’ side the same way that Pinterest and HGTV do, piquing the interests of homeowners and those who are interested in interior design. This is a win-win topic for real estate bloggers.

Content type: Article

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