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nDash Writer Profile for Corey Janssen

Corey Janssen

Headline

Senior Copywriter // Creative Leader

About Me

More than 8 years of experience creating compelling content across digital and traditional media including websites, social media, email, video scripts, branding, press releases, and newspapers. Strong client-facing experience, partnering and serving brands in finance, data management, CPG, luxury, travel, retail, and publishing, with additional volunteer experience in the nonprofit sector. Experienced working in a cross-functional team capacity, collaborating with creative, marketing and accounts services staff. Core competencies include: Copywriting, content creation, creative direction, content strategies.

Industries I Write About

Financial Services

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Apparel & Fashion

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Health, Wellness & Fitness

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Leisure & Travel

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Marketing & Advertising

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Experience

Senior Copywriter

Responsible for all copy from the conceptual phase to final review, working on digital, social media, experiential, and print campaigns for major clients including American Express, Cambria, Taubman, Transferwise, and (RED), as well as space150's social media presence. Oversee freelancers and junior writers in the copy department, lead creative meetings with clients, and contribute to overall creative development on large-scale pitches and campaigns. Spearheaded an agency-wide rebranding and PR campaign with the NYC creative team. Tapped by a luxury client to create a new guide for tone and voice across all social media platforms.

Company: space150

I worked there from 6/2014 until now

Freelance Copywriter

Created and proofread copy for a variety of mobile applications, communicating smart headlines, concise body copy, clear instructional text, and various error states for a user-friendly experience. Worked with fellow copywriters, designers, and developers to ensure consistent across all company platforms. Contributed to brainstorming sessions on a variety of rebranding campaigns for various luxury properties around the U.S.

Company: Starwood Hotels & Resorts

I worked there from 11/2013 until 5/2014

Digital Copywriter

Wrote, edited and proofread copy for in-depth web experiences, emails, social media strategies, banner ads and video scripts for a diverse range of clients including TD Ameritrade Institutional, Forbes.com, and a variety of B2B tech platforms. Strategized with multi-departmental team members to create innovative and eye-catching digital advertising campaigns.

Company: gyro

I worked there from 5/2013 until 11/2013

Senior Copywriter

Developed content for email communications targeted toward direct brand book club members. Managed a high volume of targeted copy based on genre and special interests including science, YA, culture and romance. Crafted highly targeted email campaigns, social media content, web banners and product copy for a diverse audience, resulting in increased click-rates and higher revenues. Led blogging efforts through the maintenance of a weekly content calendar, conceptualized new content ideas and posted creative copy for internal lifestyle blog. Served as a resource for team members, advising and mentoring writing staff on the creation and optimization of digital content.

Company: Bookspan

I worked there from 6/2011 until 4/2013

Content I Write