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nDash Writer Profile for Mike Madaio

Mike Madaio


User Experience Strategist / Food & Drink Writer

About Me

By day I focus on user experience and ecommerce.

I am also a successful freelance writer and topic expert in the food & drink industry, with a focus on wine.

Industries I Write About

Health & Wellness

Find writers and ideas in this industry


Find writers and ideas in this industry


Find writers and ideas in this industry

My Writing Samples

Life at Table - Food & Drink Writing Portfolio

My magazine work in the food & drink space.


Undiscovered Italy

Italian wine and food blog.


Palate Press

Contributor to online wine magazine.


UX Booth

Contributor to popular UX-focused blog



Digital Product Manager (Customer Experience)

- Prioritize digital commerce projects across the enterprise. - Owner of in-house usability research program, including test design, moderation and analysis.

Company: QVC

I worked there from /2014 until now


Seeking the finest wine & food from lesser known regions, towns & producers

Company: Undiscovered Italy

I worked there from /2015 until now

Co-Founder / Editor

- Co-founded independent wine blog focused on PA-based consumers. - Designed the site responsively to work across all devices, mobile to widescreen.

Company: Pennsylvania Vine Company

I worked there from /2012 until now

Content I Write