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nDash Writer Profile for Mike Madaio

Mike Madaio

Headline

User Experience Strategist / Food & Drink Writer

About Me

By day I focus on user experience and ecommerce.

I am also a successful freelance writer and topic expert in the food & drink industry, with a focus on wine.

Industries I Write About

Food & Beverages

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Wine & Spirits

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Retail

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Design

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Graphic Design

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My Writing Samples

Life at Table - Food & Drink Writing Portfolio

My magazine work in the food & drink space.

http://lifeattable.com

Undiscovered Italy

Italian wine and food blog.

http://undiscovereditaly.us

Palate Press

Contributor to online wine magazine.

http://palatepress.com/author/mike-madaio/

UX Booth

Contributor to popular UX-focused blog

http://www.uxbooth.com/author/mikemadaio/

Experience

Digital Product Manager (Customer Experience)

- Prioritize digital commerce projects across the enterprise. - Owner of in-house usability research program, including test design, moderation and analysis.

Company: QVC

I worked there from /2014 until now

Founder/Editor

Seeking the finest wine & food from lesser known regions, towns & producers

Company: Undiscovered Italy

I worked there from /2015 until now

Co-Founder / Editor

- Co-founded independent wine blog focused on PA-based consumers. - Designed the site responsively to work across all devices, mobile to widescreen.

Company: Pennsylvania Vine Company

I worked there from /2012 until now

Content I Write