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nDash Writer Profile for Stacy Fox

Stacy Fox

Headline

Freelance Copywriter - Writer for Sales Letters, Emails, White Papers, Case Studies, Speeches, Websites, Blogs, & More

About Me

Do you have a writing problem? I don't mean that you can't string two sentences together. I mean you don't have time to do the writing today's content marketing and sales generation requires. A freelance copywriter can help with that. My name is Stacy Fox and I'm a freelance writer. I take your biggest headaches and turn them into your crowning jewels. I take the items on your todo list that you don't have time to do and turn them into the items on your yearly evaluation that you get the bonuses for. Specifically, I write sales letters, autoresponders, e-newsletters, website copy, blogs, articles, white papers, case studies, press releases, and speeches for stressed out marketing directors. I'm easy to work with, efficient, and always make my deadlines (a habit ingrained from my journalism days). My goal is to make YOU look good. You can check me out at http://StacyFox.com. If you want to see samples of my work, my portfolio is at http://StacyFox.com/samples. Give me a call at 714-220-8187 or email me at Stacy@StacyFox.com to see how easy it is to turn your problem into progress today.

Industries I Write About

Law Practice

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Legal Services

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Medical Practice

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Information Technology & Services

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Financial Services

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Civic & Social Organization

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Mental Health Care

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Health, Wellness & Fitness

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Hospital & Health Care

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Professional Training

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Real Estate

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Broadcast Media

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Management Consulting

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Photography

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Computer Software

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Electrical & Electronic Manufacturing

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Market Research

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Consumer Electronics

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Computer & Network Security

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Marketing & Advertising

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Environmental Services

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Executive Office

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My Writing Samples

7 People to Help Launch Your Copywriting Career

This article describes categories of people who can help freelance writers launch their careers. It was for a writer's blog.

http://www.awaionline.com/2017/02/7-people-to-help-launch-your-copywriting-career/ Cheers -

4 Apps Writers Can Use to Make Marketing a Habit

If you can make your marketing a habit, you’ll overcome one of the most common obstacles that web writers create for themselves. Use apps for help. It was for a writer's blog.

https://www.wealthywebwriter.com/2016/12/make-marketing-a-habit-apps/

Getting More of Your Prospecting Emails Read

Email is a valuable tool when it comes to marketing yourself. But low open rates are frustrating. Use these tips to get your prospecting emails opened.

https://www.wealthywebwriter.com/2015/04/getting-more-of-your-prospecting-emails-read/

Child Support in California Divorce and Paternity Cases

Child Support is determined by a fixed formula in California referred to as “The Guideline.” You can determine for yourself what support is likely to be at the official State of California Free Child Support Calculator found here.

http://foxfamilylaw.com/articles/child-support/

Home Page - Liberty Legal Group

Home Page/Sales Page for a Criminal Defense law firm.

http://libertylegalgroup.com/

Case Studies - Criminal Defense Law Firm

Case studies for a criminal defense law firm.

http://libertylegalgroup.com/stories/

Web Page - Digital - Graphic Design Firm

Web And Mobile Ads retouching The key to keeping consumers involved with a brand relies on a series of ‘meeting points’ across the digital arena. We offer brands a powerful array of options. Static, animated and interactive advertising design and device adaptation, are leveraged through cross-media capabilities. Our quality and execution of concept is well known, but where we truly stand out is delivering high output digital capacity within marketing budgets.

http://www.expresskcs.com/capabilities/digital/

The 5 Most Common Accidents in the Long Haul Trucking Industry (And How to Avoid Them)

This was for a nDash client. It describes 5 common accident in Long Haul Trucking. The client provides safety training in the Canadian marketplace.

https://tritechsafety.ca/the-5-most-common-accidents-in-the-long-haul-trucking-industry-and-how-to-avoid-them/

Developing Hard & Soft Skills With Music Education

How music education helps students develop both the "hard skills" and "soft skills their future employers desire.

https://blog.wurrly.com/wurrlyedu/2018/1/23/developing-hard-soft-skills-with-music-education

Top Challenges Call Center QA Teams Face

This article is part of the inbound strategy for ScoreBuddy, a call center software company. It addresses a core problem their customers have and provides general solutions, positioning ScoreBuddy as a resource for both information and for technology for call center managers

https://blog.scorebuddyqa.com/us/top-challenges-call-center-qa-teams-face

Soft Skills in the Call Center Environment

This White Paper is a lead generation tool for ScoreBuddy, a Call Center Software company. It was written first as three separate blog posts and then integrated into a white paper afterwards.

https://info.scorebuddyqa.com/soft-skills-in-the-call-center-environment?hsCtaTracking=84e5d04c-23e3-4a97-a9d6-979a6f068778%7C701790b5-e55c-485b-9126-6e331967d7cc

How to Hustle with Purpose When You're Already Committed 24 Hours a Day

This article was part of a consultant's thought leadership. It describes how to hustle when you are already overcommitted.

http://www.deannasingh.com/blog/how-to-hustle-with-purpose-when-youre-already-committed-24-hours-a-day

Pushing Buttons: The History of the TV Remote Control

Caavo sells a universal remote control to customers. The company uses pop culture and current entertainment on their blog to attract people who spend a lot of their free time at home in front of their smart tvs. This article looked at the history of the remote control.

https://caavo.com/blogs/news/the-history-of-the-remote-control-for-tv

Executive Education Programs That Offer the Best Global Experience

The global economic environment continues to evolve. Companies face new regional and technology challenges and need executives to help them adapt to changing environments. To help their companies and their careers, many mid-level and senior professionals go back to school for additional management training. While EMBA programs exist in every region, there are a few that stand out for their reputation and quality. Here is a rundown on four of the strongest programs that offer a global education.

https://www.ivyexec.com/career-advice/2019/executive-education-programs-global-experience/

Experience

Freelance Copywriter

I write the words that sell your products and services. This includes website copy, blogs, articles, sales letters, emails, speeches, press releases, case studies, and white papers. I am easy to work with, efficient, and meet all my deadlines. I strive to make YOU look good. You can find more information on my information on my website, http://StacyFox.com. Check out http://StacyFox.com/samples for my portfolio. I would love to take your biggest headache and turn it into your crowning glory. Call me at 714-220-8187 or email me at Stacy@StacyFox.com to discuss how I can take that problem off your plate.

Company: Stacy Fox, Freelance Writer

I worked there from 6/2006 until now

Website Developer and Digital Marketing Specialist

I create great websites and promote them across the internet using Search Engine Optimization (SEO), social media, and content marketing.

Company: Fox Marketing Agency

I worked there from 5/2014 until now

Owner, Website Creator, and Digital Marketing Specialist

I create great websites and promote them across the internet using Search Engine Optimization (SEO), social media, and content marketing.

Company: Fox Marketing Agency

I worked there from 1/2014 until now

Content I Write

Ideas and Pitches I Wrote

Content for Website

I see you have the structure of your website up, but still need content to populate it. Specifically, you need content for your home page, Our Causes, Promote Childhood Nutrition, Senior Household Stabilization, and Food Waste Reduction pages. I can write 500 words for each of these 5 pages at a rate of $30 per page for a total of $150. I can have this turned around in 5 business days. For two examples of websites I have written for, look at www.foxfamilylaw.com and www.expresskcs.com.

Content type: Article

Keywords: seo content writing,website writing

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Practical Help for People Living with Psychosis

The day to day challenges of living can be overwhelming for people with psychosis, but they can be successful members of the community with some support. This blog entry will describe the types of support available in the greater Houston area for things like shopping, managing money, and housework that can allow the psychotic patient to feel like his or her life is under control.

Content type: Blog Post

Keywords: blog entry,psychosis

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Helping Someone With Psychosis Avoid Financial Difficulties

People with mental health challenges often struggle with poor credit because the day-to-day tasks of financial planning overwhelm them. This is especially true for people living with psychosis as their reality does not conform to the world around them. This blog entry will show caregivers how they can help their loved ones live within their means and on a realistic budget.

Content type: Blog Post

Keywords: blog entry,psychosis,budgeting

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Dating Someone With Psychosis

When you have fallen in love with someone living with psychosis, you often want to help them but do not know where to start. This article will explore what it is like to date someone with psychosis and what the non-psychotic partner's role in helping their loved one is in the relationship.

Content type: Blog Post

Keywords: blog entry,dating,psychosis

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How to Compensate Salon Staff

From straight salary to hourly plus commission to booth rental, there are numerous ways salon owners have to compensate their staff. Which way is best? This article will examine how different salons pay their employees and help the reader which is best for their situation.

Content type: Blog Post

Keywords: salon management,salaries

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Cross-Promotion Strategies for Salons

An effective and inexpensive way to market your salon is to cross-promote it with another business. This article will provide a step-by-step guide to implementing a cross-promotion strategy for salon owners.

Content type: Blog Post

Keywords: salon,cross-promotion strategies

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How to Manage Reservations at Your Salon

A busy salon lives or dies on its reservation system. This article will look at both computerized and non-digital solutions for managing reservations in 2017.

Content type: Blog Post

Keywords: salon,reservations,technology,software

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The People vs. IDD: When People With Disabilities Enter the Criminal Justice System

Increasingly, people with IDD are entering the criminal justice system. Police are not adequately trained to handle outbursts by individuals who may not have control over their emotions. What happens when this vulnerable population is incarcerated and what can mental health and medical professionals do to advocate on their behalf?

Content type: Blog Post

Keywords: mental health,IDD,criminal justice

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Legal Data on the Borders: What Every Lawyer Should Know When Coming through Customs

A JPL employee coming back from vacation in Costa Rica was stopped at the Houston airport and forced to turn over his electronics and provide the password to all of his stored data. In his case, he had sensitive NASA information. If a lawyer has private client data on his phone or computer, what are his or her ethical obligations when coming through customs?

Content type: Blog Post

Keywords: legal ethics,data security,attorneys

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How to Buy a Condo While Paying Off Student Loans

Millennials are slow to enter the real estate market because they are saddled with student loan debt. This article will look at how to overcome the financial challenges of having $30k or more in student loan debt and still buy your first home.

Content type: Blog Post

Keywords: real estate,loans,condos,first home purchase

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IGA in a Remote Team Environment: Best Practices for Securing Your System

Many startups have ditched the office and allowed their employees to literally work from anywhere in the world. One downside to the remote team environment is that the data security protocols that get implemented in a central location can fall to the wayside when teams opt out of a home base. This blog entry looks at the steps IT Managers in remote businesses need to take to secure their networks.

Content type: Blog Post

Keywords: data security,remote working,IGA

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What YouTube TV Means for the TV Ad Market

There has been a lot written on what YouTube TV means for the consumer market and for Cable TV. This article will explore what it means for the TV ad market. It will look at both the immediate context and the longer implications including personalized ad delivery.

Content type: Blog Post

Keywords: Youtube.com,Youtube TV,television,commercials,advertisements

Links:

Own the Half Hour: Local Service Providers Find Programmatic Infomercials Valuable

When one thinks of infomercials, the Sham-Wow! comes to mind. But some attorneys, chiropractors, and realtors have become local celebrities by producing content-driven half-hour shows on a weekly basis. Whether it is a q&a or a tour of model homes, getting one's name out in the same time slot each week can be a valuable advertising model. This blog entry will explore the concept and interview one professional who is employing it in their practice.

Content type: Blog Post

Keywords: tv ads,local celebrities

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7 Essential Questions to Ask Before You Outsource Business Functions

Taking non-core functions off the payroll can seem like an attractive option, but there are pitfalls that executives should consider before taking such a step. This white paper will pose 7 questions including "what is the real cost?", "how will this affect my customers?" and "is my reputation affected by the move?" As decision makers answer each question, they are in a better position to decide whether outsourcing makes sense for their company.

Content type: Whitepaper

Keywords: white paper,outsourcing

Links:

Website Copy: Home Page, Services, & Our Process

Hello, I see you have the framework for your website up, but still have lorem ipsum text. I'd love to write the copy. I've written copy for websites as diverse as http://foxfamilylaw.com to http://www.expresskcs.com. I would focus on the three pages you have set up but not filled out: home, services, and our process.

Content type: Blog Post

Keywords: drone,photography,website copy

Links:

Networking Squared: How to Share Your Business Cards at Your Next Networking Event with Inigo

People don't go to networking events to collect business cards - they go to pass them out! So, you have a better chance of having yours retained if your contacts can't throw them away on their way out the door. This blog entry will explore how to use the novelty of Inigo to open conversations at your next networking event, and how the app can exponentially explode your contact list, making you more memorable to the people who can buy from you.

Content type: Blog Post

Keywords: networking,apps

Links:

5 Ways to Optimize Petroleum Forecast Accuracy

The oil and gas industry has always been boom or bust. Accurate forecasting can go a long way toward ensuring a company's long-term profitability. This white paper will look at 5 ways a company can optimize their forecast accuracy. The first half will look at 4 general techniques. The last half will be the 5th technique - using Aspen PIMS.

Content type: Whitepaper

Keywords: petroleum,oil and gas,forecasting,white papers

Links:

5 Reasons Why Schools Should Adopt LED Lighting

Students are often at the forefront of the latest trends. Schools, on the other hand, wait for all of the evidence to be in to jump on board. But the jury has decided: LED lighting is the clear winner for the educational environment. Here are 5 reasons: lower cost, better learning environment, minimal maintenance, utility rebates, and potential LEED certification. This blog entry, aimed at school business managers, lays out the evidence in a clear, convincing fashion.

Content type: Blog Post

Keywords: schools,environment,led lighting

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Survey Says: 5 Ways Hospitals Can Use Market Research to Improve the Bottom Line

With Obamacare on the rocks, hospitals are entering precarious times. Administrators need to be more vigilant than ever to protect the bottom line. Whether it is getting the right staff or introducing the right services, making proper decisions is essential. This white paper introduces 5 survey instruments that hospitals can use to improve the bottom line: feasibility studies, employee surveys, focus groups, mystery shopping, and phone surveys.

Content type: Whitepaper

Keywords: surveys,hospitals,market research

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Moving into Ownership: How to Make a Management Buyout Work - A Guide for Executives, Consultants, and Salespeople

Often the person most qualified to step into the CEO's chair does not have the financial means to buy the company. TKO Miller assists these executives, consultants, and salespeople find financial backers. This guide walks them through the process just as "The Most Important Sale You Will Ever Make" walked sellers through the sales process.

Content type: Whitepaper

Keywords: mergers and acquisitions,business sales,buying a business

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Most Common Accidents in the Long-Haul Trucking Industry (And How to Avoid Them)

From falling asleep on the job and crashing their big rig to falling from a loading ramp, long haul truckers have a dangerous job. This blog entry will look at five common accidents and show truckers how to avoid them. The areas we will explore are: Musculoskeletal Disorders, Falls From Elevation, Falls on Same Level, Struck by or Against, and Vehicle Related.

Content type: Blog Post

Keywords: long haul trucking,on the job injury

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Accidents in the Long-Haul Trucking Industry (And How to Prevent Them)

Hi Sean, this is a pitch for the above-titled blog entry that we previously agreed upon. I will attach the completed blog to the conversation. Thank you! Stacy Fox

Content type: Blog Post

Links:

Employers Must Know the 3 Rights All Canadians Have By Law

Every Canadian worker has three rights by law: the right to know, the right to participate, and the right to refuse dangerous work. How do employers manage their workers given these rights? This article will explore the consequences of this law, especially for employers in risky environments.

Content type: Blog Post

Keywords: employee rights,dangerous work

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How to Onboard Young Employees

Because younger employees were raised with computers and video games, training presents different challenges for this generation. This article will draw on the OHS's guidelines for training younger employees and talk about incorporating games and visuals into safety instruction.

Content type: Blog Post

Keywords: training,safety,millineals

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A Robot Will Someday Feed You

The greatest challenge facing the agricultural industry is a shortage of workers ready and willing to do the back-breaking work necessary to harvest crops. Enter the robots. There are currently 32,000 robots deployed on farms nationwide. This is expected to explode to 594,000 by 2024. The internet of things (IoT) is also a key factor in deploying robots in the fields with the current 30 million devices expected to grow to 75 million by 2020. This is an exciting time for agricultural robotics.

Content type: Blog Post

Keywords: robotics in agriculture

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8 Reasons Your Team Should Make Cyber Threat Hunting a Priority

This blog entry repurposes your infographic content from "Cyber Threat Hunting: What Security Executives Need to Know." I'll take the 8 reasons mentioned in the design and write 75 to 100 words on each and add an introduction and conclusion.

Content type: Blog Post

Keywords: cyber threats,cyber security

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Survey of Threat Hunting Practices: An Overview

This blog article will introduce three of the survey questions in your Survey of Threat Hunting Practices and invite the reader to download the complete report for more information. The three questions I propose are benefits of threat hunting, shortcomings with current program, and ddoes your organization perform threat hunting.

Content type: Blog Post

Keywords: threat hunting,cyber security

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How to Add an E-Newsletter to Your Blog (A Guide)

This guide will walk the reader through the steps of how to add an e-newsletter to their blog from choosing a provider like MailChimp, Constant Content, or Aweber, to getting subscribers, to setting up a publishing schedule, to monetizing their newsletter. It will also talk about the difference between a welcome email sequence, a regular published newsletter, and e-blasts.

Content type: Whitepaper

Keywords: email,newsletters,autoresponders

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Best Wordpress Plugins for SEO

Everyone tries to get a leg up when it comes to search engine optimization. The fact is, there are some Wordpress plugins that are helpful in the process. This blog post will look at 5 plugins that help with SEO and suggest a simple strategy for improving Google position.

Content type: Blog Post

Keywords: wordpress,plugins,seo

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How to Avoid Mold-Related Illnesses

Mold-related illnesses run the gamut from stuffy noses to chronic lung infections. This article will look at the problem of mold-related illnesses, talk about how mold forms in the home, discuss ways to remedy mold, and suggest that if a homeowner has a mold owner, they contact a professional cleaning specialist.

Content type: Blog Post

Keywords: mold,environmental cleaning

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Most Valuable IT Certifications in 2018

IT professionals prove their worth to business by obtaining certifications. But the value of certain certifications changes over time. This article will look at what tests give IT managers the biggest bang for their buck today.

Content type: Blog Post

Keywords: Most Valuable IT Certifications

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How Artificial Intelligence Will Change Your Health: The Future of Precision Medicine

Artificial intelligence will speed up the transition to individualized medicine. The field of "Precision Medicine" is an opportunity for both individuals to enhance their health and investors to get in on an emerging industry. This 800-word thought piece will look at how AI is being used to develop the medicine of the future.

Content type: Blog Post

Keywords: artificial intelligence,precision medicine,individualized medicine,the future of medicine

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Can AI Defeat Cyber Crime?

In 2015, there were 707 million cybersecurity breaches, and the number has only increased in the last 2 years. Each time security professionals come up with a "fix", the criminals are ready to exploit a new loophole. Will AI be the permanent solution that business leaders and politicians are hoping for, or will criminals evolve along with the new technology as they always have? This 800 word blog post will examine the future of cybersecurity in a world of Artificial Intelligence.

Content type: Blog Post

Keywords: artificial intelligence,cybersecurity,cyber crime,information technology,i.t.

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Feeding The Future: Artificial Intelligence and Precision Agriculture

The second agricultural revolution (circa 1800) ushered in the industrial revolution and allowed the world's population to grow to 7.5 billion people. Now, we are closing in on maxing out our capacity to feed any more people, but the world population is projected to grow to 11.2 billion. One hope for feeding all of those extra people is AI-driven Precision Farming. This 800-word blog entry will explore the potential of the next agricultural revolution.

Content type: Blog Post

Keywords: artificial intelligence,precision farming,precision agriculture,agricultural revolution of the 21st century

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Book Review

I'm proposing to do a 1200-word long book review of any of the following new releases: 1.) Extreme Ownership by Jocko Willink 2.) Thank You for Being Late by Thomas Friedman 3.) Dollars and Sense by Dan Ariely 4.) Economics in Wonderland by Robert Reich 5.) The Man Who Knew by Sebastian Mallaby or 6.) The Danger Within Us by Jeanne Lenzer. All of these books are available now.

Content type: Blog Post

Keywords: book review

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Should Cryptocurrencies Be a Part of Your Portfolio

Bitcoin hit 18,000 today and the NYSE is launching cryptocurrency ETFs. Does this mean it is time for the ordinary investor to start buying these alternative currencies for your portfolio? This article argues that cryptocurrencies are the latest Tulip Fever and investors who have conservative goals (like retiring comfortably) should stay away from the hype.

Content type: Blog Post

Keywords: cryptocurrencies,bitcoin

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Charitable Donations and the 2017 Tax Bill

The 2017 tax bill has made numerous changes to the tax code. Some of these affect how charitable donations are deducted for many middle class and upper middle class families. This article will explore the impact of these changes on people who give and the charities themselves. It will urge people to make financial decisions based on the new law and giving decisions based on their interest in the causes served.

Content type: Blog Post

Keywords: 2017 tax bill,charitable donations,charities,2017 tax bill and charitable deductions

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What Happens if Office 365 Expires?

Businesses which depend on Office 365 may not realize that they can lose all of their files if they allow their subscription to expire. There are 30- and 90-day grace periods, but after that, their data is deleted. This article will explore each of the grace periods and suggest that a third-party permanent backup is the best way that business owners and IT professionals can protect their critical data.

Content type: Blog Post

Keywords: office 365,data backup,data recovery

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Business Continuity after a Disaster

Disaster can strike an entire region as with Hurricane Harvey or it can affect a single business such as a fire that guts one building. In either case, a business is left to pick up the pieces. This article explores 5 things businesses can do so they can continue operating after a disaster: 1.) have insurance in place, 2.) develop a business continuity plan, 3.) train your staff to execute the plan in case of an emergency, 4.) identify how production will take place, 5.) secure your data now.

Content type: Blog Post

Keywords: business continuity,disaster planning,disaster planning for business

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AI and the Coming CyberSecurity Revolution

Every time IT Security folks close one door, the bad guys are there with another way to enter computer networks with malicious intent. Could artificial intelligence bar the door once and for all? This 800-word article looks at the future of cybersecurity in light of recent advances in artificial intelligence.

Content type: Blog Post

Keywords: artificial intelligence,cyber security

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7 E-Commerce Trends for 2018

Fifty-one percent of Americans prefer to shop online rather than in store and the E-commerce space is expected to $4 Trillion in 2020. But it's not enough to have a store on the web anymore, you have to keep up with the changing online space. Here are 7 trends online store operators need to take note of for 2018: 1.) Mobile 2.)Chatbots 3.)Online Research 4.) Personalization, 5) B2B Purchases 6.) Voice Search 7.) Need for Cross-Channel Communications.

Content type: Blog Post

Keywords: e-commerce,trends for 2018

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Do You Email Your E-Commerce Clients Enough? (Do You Email Them At All?)

If you can improve your cart abandonment problem, you will see a dramatic improvement in sales. Targeting abandoners with email can dramatically improve your bottom line. You can also email new customers asking for reviews, target old customers with special sales, and use list segmentation for focusing in on the products most likely to be purchased. Yet with all of the benefits of this 21-year-old technology, some e-commerce sites still aren't emailing, and those that are, aren't emailing enough

Content type: Blog Post

Keywords: e-commerce,email

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Why Do Mobile Users Hate Us? Best Practices to Sell to the Smart Phone Set

Mobile accounted for 59 percent of e-Commerce site visits, but only 38 percent of revenue. Online shops that can bridge this gap will win the e-Commerce battle in 2018 and beyond. This 800 word article will look at best practices in mobile website design for e-Commerce including 1.) load quickly, 2.) design that sells on mobile 3.) good visual hierarchy 4.) installing trust and 5.) using email to bring back customers.

Content type: Blog Post

Keywords: e-commerce,mobile web sites

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How to Respond to a HARO Request in Order to Get Quoted

Help a Reporter Out (HARO) is a popular venue for Public Relations professionals to reach media and online properties. All too often, though, professionals do not give journalists and writers what they need to complete their assignment and the effort by the marketer is wasted. This article will demonstrate what one needs to do to get quoted all over the internet.

Content type: Blog Post

Keywords: HARO,public relations,how to get quoted in the media

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SEO in an Era of Voice Search

What people type isn't always what they say. When optimizing a page for voice search (as opposed to traditional SEO), different rules apply. This 700-word blog will explore best practices for voice search including the importance of snippits, optimizing for voice queries (like "near me"), importance of related questions, differences between search engines (Google vs. Siri which uses Bing), and using your team to come up with keywords people use in talking.

Content type: Blog Post

Keywords: voice search,marketing,seo

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Is Your Content Optimized for Voice Search

Traditional SEO relies on people typing in requests. But people talk differently than they type. So, the search phrases that used to be so powerful have changed in the era of Google Voice, Alexa, and Siri. This article will help the SEO professional develop best practices in the voice-enabled search environment.

Content type: Blog Post

Keywords: voice seo,search engine optimization,alexa,siri,google voice

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Are You Losing the Smart Phone Set? E-Commerce in an Era of Mobile Adoption

Mobile accounted for 59 percent of e-Commerce visits, but only 38 percent of sales. This article explores 5 things online stores can do to increase mobile conversion including 1.) quickly load, 2.) better site design for mobile, 3.) having a visual hierarchy that makes sense to the mobile user, 4.) building trust and 5.) using email to bring back mobile cart abandoners.

Content type: Blog Post

Keywords: mobile commerce,e-commerce,design for mobile sites

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18 Marketing Trends for 2018

This 2000-word round-up piece talks about 18 trends that CMOs should be aware of as we head into 2018. These include 1.) Artificial Intelligence, 2.) Voice Search, 3.) AR/VR, 4.) Mapping the Customer Journey, 5.) The Diminished Future of Influencer Marketing, 6.) The Evolution of Content Marketing, 7.) The Internet of Things, 8.) Value of Transparency and Trust, 9.) Blurring Lines Between Ads and Journalism, 10.) Importance of Live Video, 11.) Adoption of Strategic Distribution, and more!

Content type: Blog Post

Keywords: 2018 marketing landscape

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How to Hire Effective Call Center Agents

When hiring new call center agents, hr often uses metrics like minimum educational requirements or experience in the industry. But these metrics do not produced engaged employees and turnover in call centers is high. This article will look at how to hire effective call center agents based on testing "soft skills" like attention to detail, flexibility, and the ability to remain calm under pressure.

Content type: Blog Post

Keywords: hiring,call center agent employment

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How to Attract Out-of-Town Guests to Your Craft Brewery

While every bar needs a strong local following to survive, being able to attract out-of-town guests to your brewery can increase the bottom line. When craft beer lovers travel, they like to tryout the local scene. Often, the only breweries they find are on Yelp. This article will show breweries how to make themselves visible to tourists and business travelers.

Content type: Blog Post

Keywords: brewery,microbrewery,travelers,tourists,beer tourism

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How to Sell Craft Beer to Women

White males dominate the craft beer industry, but 37 percent of craft beer drinkers are women. Marketing to these women means more than putting a pink label on the container. Women enjoy hearing the story of the beer they drink. This article will address how craft beer companies can market their beverages to women exclusively as well as reaching women in a general marketing campaign.

Content type: Blog Post

Keywords: craft beer,women,marketing craft beer to women

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Using Events to Promote Your Microbrewery

One way to increase your customer base at a microbrewery is to hold events regularly. These can be one time affairs like a "Paint and Brew" Night or they can occur on a frequent basis such as "Tuesday Trivia Night". Holding events allows you to introduce non-enthusiasts to your brewery and turn them on to craft beer. They are also a distinguishing feature for breweries in a crowded market. This article will discuss both how to plan an event and describe the types of events that are effective.

Content type: Blog Post

Keywords: brewery events,using events to promote your microbrewery,craft beer events

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Saving Your Company's Reputation: How to Develop Patience and Empathy in Call Center Agents

Many times when a customer calls your business, they are angry or frusterated. In an era when anyone can go online and write an angry review of your company, training call center agents to respond and diffuse these situations can make a difference in your business' reputation. This article will explore how to develop patience and empathy in your call center agents.750 words.

Content type: Blog Post

Keywords: call center agents,call center,reputation management

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Avoid These 5 Mistakes in Your Call Center Script

One of the best practices in our industry is developing scripts for your call center agents to use. However, a bad script can cost you business. This article will look at 5 common mistakes in call center scripts and discuss how to remedy them.

Content type: Blog Post

Keywords: call center scripts

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How to Develop a Proactive Customer Service Mentality in Your Call Center

When it comes to customer service, you can be reactive, you can anticipate needs, or you can be proactive which means noticing that something is needed and responding to it. Call Centers which emphasize proactive customer service are more likely to achieve client satisfaction. This article will look at how to adapt the proactive customer service mentality in your call center.

Content type: Blog Post

Keywords: Proactive Customer Service,Call Center Customer Service

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What's In a Name? Creating a Culture in Your Establishment

Are you a bar, a pub, or something else? What you call your drinking establishment creates expectations for potential customers and a culture for your regulars. This article will look at how customers perceive different types of watering holes and how names affect the way you market your business.

Content type: Blog Post

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How to Minimize Points on Your Carrier Profile Report

he Carrier Profile is a record of a carrier's on-road performance. It is a summary of a carrier's accidents, driver and carrier contraventions, CVSA roadside inspections, and audit results. If your drivers have problems, it can lead to a downranking in your status. This article will look at how training can reduce the number of points on your Carrier Profile.

Content type: Blog Post

Keywords: Alberta Carrier Profile Report,Commercial Driver Safety,Commercial Driver Training

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Truck Driver Safety Checklist

This article will develop a truck driver safety checklist for fleet managers to give to their drivers. Incorporating the suggestions will lead to cost savings, a reduction of carrier points, and a healthier workforce.

Content type: Blog Post

Keywords: Truck Driver Safety Checklist

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Onsite vs. Offsite Trucking Safety Training - Which Should You Choose?

When you have several employees to train, onsite safety training makes sense. When onboarding one new employee, it make be more financially advantageous to send them to a training center. Additionally, onsite training allows you to train employees in their natural environment while offsite training allows drivers to learn without distraction. This article will examine the situations in which you should choose onsite or offsite training.

Content type: Blog Post

Keywords: Onsite vs. Offsite Training,Trucking Safety Training

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Road Trip Activities for Your Toddlers

Hearing "are we there yet" from their toddler is every parents road trip nightmare. This article will explore 5 activies young children can do while on extended car trips including: diy lapboards, bingo, conversation cards, aluminum foil activities, and counting games.

Content type: Blog Post

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Keeping Your Sanity When Dining Out With Toddlers

Eating at restaurants is one of the great pleasures for Americans, but many parents find that dining out is a nightmare when the toddlers are in tow. This article will examine ways to enjoy eating out with toddlers including: choosing a family friendly restaurant, restaurant-specific activities toddlers can enjoy from their seats, and how to use your electronics to keep kids occupied.

Content type: Blog Post

Keywords: dining out with toddlers,restaurant activities for kids

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Literacy Activities for Toddlers

Developing literacy skills for pre-readers is one of the things parents can do with their toddlers to ensure future academic success. This article will look at 7 fun literacy activities parents can do at home with their young children.

Content type: Blog Post

Keywords: literacy activities for toddlers

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Veteran Franchise Loans and Grants: How Military Vets Can Start a Small Business

Military veterans have financing options to startsmall businesses including franchises. This 400 word article will look at (and link to) funding opportunities for vets.

Content type: Blog Post

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How to Start a Franchise With No Money

It is safer to start a franchise than an independent but franchises tend to be more expensive to start. This guide will look at franchise funding opportunities for people with no money in the bank including franchise funding, retirement loans, home equity loans, bank loans, and taking on business partners. The keyword "How to Start a Franchise With No Money"gets 110 searches per month, so properly optimized, this article should bring visitors to your blog.

Content type: Blog Post

Keywords: How to Start a Franchise With No Money

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Top Kid Friendly Franchises

Many people both love children and want to own their own business. Purchasing a kid friendly franchise ticks both of these boxes. This article will look at the options for businesses serving children including preschools, tutoring centers, and children's entertainment.

Content type: Blog Post

Keywords: Kid Friendly Franchises

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How Technology Has Changed Television

From better sound and vision to new services like YouTube and Netflix, the way we watch television has changed dramatically over the past 10 years. This article will look at how technology has changed television in the past few years and conclude with a paragraph predicting where technology is going in the next 10 years.

Content type: Blog Post

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How to Negotiate Your Cable Bill

While many people are cutting the cord, others just want a better price on their cable bill. This article will look at ways for people to negotiate their cable bills. It will include a summary of AI apps that negotiate on your behalf.

Content type: Blog Post

Keywords: How to Lower Cable Bill,How to Negotiate Cable Bill

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How to Watch Baseball without Cable

One of the reasons people don't cut the cord is because they want to watch live sports. With the upcoming start of the baseball season, this article will show people how to watch MLB without cable.

Content type: Blog Post

Keywords: how to watch in market mlb games without cable

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Generate B2B Leads in 2018 With Content Marketing

This article looks at what is working right now for B2B lead generation using content marketing. It includes best practices for social media, blogging, email, retargeting, and AI chatbots.

Content type: Blog Post

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Avoid Making These 7 Mistakes on Your Business Blog

It's sometimes easier for Marketing Managers to dash off a blog post just so they can cross it off the todo list. But without a carefully thought through strategy, they can destroy the benefits of having a blog. This article will look at 7 mistakes that are often made on a business blog including design, hosting, and content.

Content type: Blog Post

Keywords: business blog

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10 Small Business Podcasts You Should Be Listening To in 2018

Small business owners are busy people who don't have a lot of time for continuing education. But they do commute, exercise, and have other "wasted" time. Listening to podcasts while doing other necessary things can help business owners stay on top of the latest developments in commerce. This article will look at the best business podcasts available right now. Breach will be listed as one of the 10.

Content type: Blog Post

Keywords: best small business podcasts

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How to Effectively Use Tours Testing

Giving testers directions can improve feedback forsoftware developers. This article looks at best practices in tours testing including types of tours, what to look for on a tour, and tips for maximizing your feedback.

Content type: Blog Post

Keywords: Tours Testing

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Business Manufacturers: Improve the Customer Experience to Win the Sale

Manufacturers who focus on the customer experience have higher sale rates. This how-to blog post will look at the steps business manufacturers can take to improve ther customers' experiences. It specifically looks at how the b2b world has moved from a sales rep centered experience to one that relies on the web. It also looks at what happens after the initial sale to improve further purchasing outcomes.

Content type: Blog Post

Keywords: b2b customer experience

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How the Cambridge Analytica Scandal Changes the Social Media Data Mining Landscape

The recent Cambridge Analytica scandal has made consumers wary of marketer's data mining practices. This article will explore how businesses should move forward with collecting consumer's social media data now that they are aware that companies are doing this. It will show how to protect your company's future reputation should your practices become public.

Content type: Blog Post

Keywords: Social Media Data Mining

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How Cloud Monitoring Differs from Server Monitoring

As companies increasingly move from servers to the cloud, the oversite role of the IT manager changes. Rather than looking at "uptime" data, the professional must start looking at performance metrics. This article looks at the changing role of the IT professional in an era of cloud computing. Further, it explores tools to monitor apps in the cloud.

Content type: Blog Post

Keywords: Cloud Monitoring

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How to Find Where Your Favorite TV Show is Streaming

Sometimes you know what you want to watch, but you don't know where to find it. Many people use multiple streaming services including Netflix, Amazon, and Hulu. More and more, content is becoming exclusive to one service. This article will explore websites that let you know where to find the video content you desire.

Content type: Blog Post

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Ultimate Guide to Shared Virtual Servers

This article will define the difference between private and shared virtual servers, outline the pros and cons of shared virtual servers, discuss security when using one, talk about how much to pay for it, and discuss options when you grow out of shared hosting.

Content type: Blog Post

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Shielding Employees' Personal Communications in Discovery

Shenwick v. Twitter, Inc shows us that businesses may be able to shield their employees' personal communications in a lawsuit involving the company. This article will look at what companies and law firms need to know about turning over personal communications including how personal communications is defined.

Content type: Blog Post

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Cord Cutting Pros and Cons

The two "final frontiers" of cable - news and ESPN - are now available without an expensive cable package. Is it finally time to cut the cord? This article will explore the pros and cons of deciding to ditch cable and use streaming services exclusively

Content type: Blog Post

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How Technology Changes Customer Service Requirements

Increasingly, consumers are able to find answers to basic questions about your product or service online. This means that when they call or email you, their needs are more complicated in the past. Customer service agents need to be trained and supported differently when the consumer needs answers to questions that do not have an easy answer.

Content type: Blog Post

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10 Reasons Your Small Business Needs a Digital Marketing Strategy in 2018

Too many small businesses pursue a "throw it at the wall and see what sticks" approach to digital marketing. Far too often, this leads to wasted money and failure to generate new customers. Between having multiple platforms and increased digital competition, the environment is too difficult to navigate without a digital strategy. This article will explore 10 reasons small businesses need a digital strategy

Content type: Blog Post

Keywords: small business digital marketing,digital marketing strategy

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Reduce Laboratory Accidents By Designing Better Experiments

One of the ways to reduce laboratory accidents happens before a single chemical is taken out of the cupboard. It starts with designing experiments with safety in mind. This includes doing a hazard analysis, developing a fail-safe design, and incorporating redundancy.

Content type: Blog Post

Keywords: laboratory safety,laboratory safety guidelines,experimental design

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How to Take Advantage of the Default Option

Defaults are what the customer gets if they do not actively select another option. There are many ways retailers can take advantage of the inertia of the default option including email opt-ins, retaining canceling customers, forced continuity, and pricing - specifically discounting. This article will explore how shops and retail franchises can take advantage of the default option in their marketing.

Content type: Blog Post

Keywords: behavioral economics,default option,retail sales

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The Importance of Brand in a Direct Response Era

The internet has caused companies to rethink marketing with many shifting their priorities away from creating a brand to employing direct marketing strategies made possible by Google and Facebook ads. Yet branding remains relevant and helps businesses get long term customers. This article will look at the continuing importance of brand in a direct response era.

Content type: Blog Post

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Why Users are More Important than Buyers

Too many companies focus their branding on acquiring customers rather than serving users. This is the wrong approach because buyers become users and their experience shapes your company. Further, you can help anticipate the sale by presenting the user experience. This article will explore why users are more important than buyers in the branding experience.

Content type: Blog Post

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The Future of Streaming TV

While people know the future of home entertainment is not cable, it is streaming services. But what exactly does that future look like? From paying multiple services such as Netflix and Hulu to streaming services creating original content, to more international content, the future is beginning to emerge. This article will look at where streaming tv is going.

Content type: Blog Post

Keywords: streaming tv,streaming services,streaming tv services

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How the Educational System Has Failed Entrepreneurs

The educational system trains students to be employees. Even business programs teach the skills large corporations need. Yet 64 percent of jobs are created by small businesses. These businesses cannot be started without entrepreneurship. This article will explore how the standard educational system fails entrepreneurs and point to different models that are being developed to support entrepreneurship.

Content type: Blog Post

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How to Save for a Dream Trip

In 2017, Americans allowed 662 million vacation days go unused.Americans are notorious for working too hard, but many of these days accumulated because people couldn't afford their dream vacation. This article wil give strategies for saving the money for a dream vacation -- including using your app.

Content type: Blog Post

Keywords: saving for vacation,saving for vacation app,dream vacation ideas

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The Blockchain and HIPPA: Changing How Patient Data is Handled

HIPPA requires medical professionals and hospitals to preserve the privacy of patients. The blockchain distributes information over a wide network - but may ultimately allow patients to hold the "key" to their health records. This article will look at how HIPPA requirements affect the move to the blockchain.

Content type: Blog Post

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How to Create a Business Blog - Advice from Popular Bloggers

Every business dreams of having a blog like Mashable, but fears starting a project and seeing 4 visitors per month. This article will look at what the successful blogs do right and apply those tips to the business blogging arena.

Content type: Blog Post

Keywords: How to Create a Business Blog

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Avoiding the Next GPDR Fiasco: Future-Proofing Your Marketing Strategy in a Changing Regulatory Environment

While the EU announced the GPDR email regulations well in advance of their May, 2018 implementation, many marketers were caught flat footed. Legislators around the world have put companies on notice that they will be taking a closer look at their marketing strategies in the coming years. This article will explore the marketing issues regulators are most concerned with and propose a philosophy that those of us who use the internet to sell can adopt so new laws and rule changes don't hurt.

Content type: Blog Post

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Can Businesses Remove Bad Yelp Reviews?

One of the conditions that drive businesses to online marketers is a bad review on Yelp. While there are limited reasons why a review may be removed, this article will help business owners see that a pro-active internet marketing strategy can limit the damage from any one customer. It will discuss how to get good reviews and how to optimize for your business name so you control the first page of the listings.

Content type: Blog Post

Keywords: Can Businesses Remove Bad Yelp Reviews

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The Best Call To Action Examples

Everyone wants customers to "buy now." But is there a better way to phrase it to get people to convert? This article will show the reader the best call to action examples and explain how they can deploy them on their website to increase purchases, phone calls, and replies.

Content type: Blog Post

Keywords: Call to Action Examples

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Do I Need a Digital Converter Box for My TV?

Many people wonder whether they need to upgrade to an HDTV or if there is a cheaper alternative. This article will explore how to convert digital signals on an analog TV. You could link to your sales page from the blog for ease of purchase.

Content type: Blog Post

Keywords: Do I Need a Digital Converter Box for My TV

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Sunbright Outdoor TV Reviews

One way to bring people to your blog is to provide an honest review of a popular product or category of products. This review will (positively) examine the strengths of various sunbright outdoor tvs. If you wish, you could link from the review to the sales page for the TVs on your website.

Content type: Blog Post

Keywords: Sunbright Outdoor TV Reviews

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Beer Marketing Strategies that Work Even When Sales are Flat

People are drinking less alcohol overall, and when they do drink, they're drinking more wine. This is bad news for craft brewers. Overall beer sales are down 3.5 percent this year, but some brewers like Stone and Dogfish Head are bucking the trend. This article will discuss how small producers can promote themselves in a challenging market.

Content type: Blog Post

Keywords: Beer Marketing Strategy,Craft Beer Marketing Strategies

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Call Center Cost Per Call Benchmark Metrics

While quality is the most important factor in a call center's success, value is a close second. Many managers do not know what a good "cost per call" number is. This article will look at the different components that go into the budget equation including inbound vs. outbound, dedicated agents, and salary structure. It will also look at scenarios where managing call centers in-house make sense and others where outsourcing is more viable.

Content type: Blog Post

Keywords: Call Center Cost Per Call Benchmark,call center cost per call calculation

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How to Promote Trucker Mental Health and Safety

One in 5 Canadians report mental health problems and half a million Canadian employees don't show up to work each week due to mental issues. Studies have shown that long-haul truckers are especially vulnerable to mental illness. This article will discuss how trucking employers can take pro-active steps to protect their employee's health as well as improve their bottom lines.

Content type: Blog Post

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Win the Talent Wars by Using Cloud Technology in Your Business

Recruiting high skill staff members is a challenge in any environment but in today's hiring market, it's essential to have an edge. Companies in industries ranging from accounting to IT are finding the technology they use helps them find staff for hard to fill jobs. This report will look at how internal technology adoption can help companies win the talent wars.

Content type: Blog Post

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Regulatory Barriers to Digital Payment Adoption

This week, the Washington, DC city council indicated they might ban shops and restaurants from adopting a digital payment only framework for business. This article addresses the regulatory barriers the industry faces in moving to universal adoption of the model. In order for the system to thrive, fintech has to provide financial services to the unbanked in order to avoid claims that the technology discriminates against the poor.

Content type: Blog Post

Keywords: digital payments,global cashless movement,regulation of digital payments

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How to Teach Computer Security to Students

It is important for educators to use computer technology in their classrooms both because they should take advantage of every educational resource and because kids identify computers as modern. Part of the challenge of deploying technology is teaching children computer safety. This white paper will look at what kids need to know about computer safety and the best pedagogical methods in which to instruct them.

Content type: Whitepaper

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How to Turn a Twitter Follower into a Customer

Businesses think they should have followers on Twitter, but many fail to understand how to turn their followers into customers. Any initial enthusiasm for the platform quickly turns sour if the company cannot see a direct connection between social media and the bottom line. This article will explore how to turn a Twitter follower into a customer in a step-by-step guide.

Content type: Blog Post

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Using Video to Pre-Sell Commercial Real Estate

Generating excitement for commercial real estate space during construction can greatly enhance the eventual rental price for the property. This article looks at how construction companies can add value (thus securing more business and pricing their services at a premium) by employing a video strategy during construction.

Content type: Blog Post

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Predictive Analytics vs. Machine Learning

With technology options multiplying for CIOs, keeping on top of different models is necessary. This article will compare and contrast predictive analytics with machine learning and show how they compliment each other.

Content type: Blog Post

Keywords: predictive analytics,machine learning,predictive analytics models,predictive analytics vs. machine learning

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How Much Does a Bad Lead Cost?

According to a recent survey, 43 percent of leads B2B companies generate contain duplicate or incorrect data. Many companies use metrics like cost per lead or cost per sale, but if they were able to reduce bad leads, these numbers would drop. This article will look at the cost of bad leads and how to reduce bad leads.

Content type: Blog Post

Keywords: b2b lead generation,unqualified leads

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Small Business Owners Urged to do a "Paycheck Checkup"

Taxpayers face a different landscape in 2018 because of the Tax Cut and Jobs Act. As a result, the IRS is urging people to do a "Paycheck Checkup." This is especially important for small business owners who face a complicated tax situation already. Make sure you're putting away enough to pay Uncle Sam in April by doing a "Paycheck Checkup" on the IRS site today.

Content type: Blog Post

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5 Ways to Discover Your Purpose

So many people today want a life of meaning but have trouble discovering just what their purpose is. This article will examine five distinct ways for someone to find their purpose. The emphasis will be on using that purpose to create a life of meaning -- in one's work, family, and daily life.

Content type: Blog Post

Keywords: discover your purpose

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What Every Marketer Needs to Know About Supplier Evaluation and Selection

The middle of the pipeline is where prospects evaluate their options. In this stage, marketing is less about education and more about persuasion. Therefore, content marketing for this portion of the funnel needs to be about your company's strengths relative to the competition. This article will examine what content you can provide buyers so you get on their short list.

Content type: Blog Post

Keywords: Supplier Evaluation and Selection

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How to Use Hick's Law to Design a Website that Sells

Hick's Law says that the more options a buyer has, the longer it will take for him or her to make a decision. Therefore, when designing a website or other marketing materials it is important to limit the number of choices presented to the buyer. This principle is why landing pages are a marketer's prefered design. This article will explore how to apply the psychological principles of Hick's Law to marketing design to increase sales of your product or service.

Content type: Blog Post

Keywords: hick's law

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Setting Expectations: How to Manage a Restaurant Staff

People usually live up to the standards we set, yet often managers are not clear to themselves or to their staffs about what those standards are. One of the most important things a restaurant manager can do is properly set expectations for incoming and current staff. This article will look at how restarant managers can set up their staffs for success right from the beginning by providing clear expectations.

Content type: Blog Post

Keywords: how to manage a restaurant staff

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7 Small Changes that Save a Restaurant Money

When restaurant owners think about their bottom lines, they usually consider massive overhauls to save money or dramatic ways to increase revenue. But, small changes can add up nicely over time as well. This article will look at 7 small, painless changes restaurants can make that pay off over time.

Content type: Blog Post

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5 Email Marketing Tips that will Double Your Open Rates

Before you can get them to buy, before you can get them to click on a link, you must get the people on your email list to actually open the email. This article will look at five email marketing tips that combined allow you to double your open rate thus driving people to your website and ultimately making the sale.

Content type: Blog Post

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How to Start a Side Hustle When You're Already Committed 24 Hours a Day

Often, people can add meaning to their lives by adding a passion project that has the potential to grow into a full-fledged business. The problem is they're too busy doing the things they have to do so they have no time to do the things they want to do. This article will give concrete steps people can take to free up an hour a day so they have time to launch their dream.

Content type: Blog Post

Keywords: side hustle,side hustles for buys peopleside hustles for professionals

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5 Reasons Sales Leads Get Stuck in the Middle of the Funnel

Lead generation excites marketers as does the completed sale. In the middle, what Hubspot calls the MoFu, is where marketing execution often lags. This article will look at five reasons why leads fail to move to the sales stage and suggest ways better content marketing at this step can push the prospect to a sale.

Content type: Blog Post

Keywords: marketing pipeline,sales funnel

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Converting to a Paperless Office

Many businesspeople find the idea of moving to a paperless office attractive. They want to save the environment, save money, and save time. But the actual process of changing from an office that prints everything out to one that uses entirely electronic documentation is often vague for them. This article will walk the reader through a six step process to move their contracts online.

Content type: Blog Post

Keywords: Converting to a Paperless Office,Paperless Office,E-Sign,E-Signature

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GPDR Compliance for Businesses Using E-Sign

When the EU imposed GDPR requirements on companies that collect European nationals' data, most of the focus in the media was on how to make e-mail compliant. But the law may have implications for those using E-Sign. Compliance is important for all businesses because the law applies to data from all EU citizens, regardless of whether they are physically in Europe. This article will explore the new record keeping requirements as they apply to businesses using e-sign today.

Content type: Blog Post

Keywords: GDPR Compliance

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How to Sell IT Services to the Non-Technical Buyer

Once upon a time, tech purchases were the provence of the CIO. But line buyers are now taking greater control of the IT purchasing process. This article will look at how technology has become a strategic asset rather than a support function and how this alters the selling process. It will recommend that technology marketing become less technical and that some of the content marketing produced be aimed at a general business audience.

Content type: Blog Post

Keywords: how to sell it services

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Improve Your Mission Impact with Metrics

From Money Ball to Freekonomics, data has suddenly become sexy, but data can also help nonprofits improve their mission impact. This white paper will look at how effective accounting can help a nonprofit get the data they need to improve the good they do in the world. It will make the case that the metrics they use can help them increase both fundraising and agency performance.

Content type: Whitepaper

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5 Ways to Quickly Improve Employee Engagement at Your Call Center

In a tight employment market, it is increasingly important to improve employee engagement to improve operations and reduce turnover. This article will examine 5 things managers can do right now that have an immediate impact on employee engagement.

Content type: Blog Post

Keywords: call center employee engagement,why do call centers have high turnover

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5 Ways to Use Video in Your Business

By 2019, 80 percent of internet traffic will involve video. In addition, video can help customers move through the sales pipeline. This article will look at 5 ways small businesses can use video in their marketing including social media, product demonstrations, customer testimonials, search engine optimization, and email marketing.

Content type: Blog Post

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Accounting for Microbursts in Bandworth Monitoring

Whatever the fate of net neutrality, IT managers need to worry about bandwidth issues. Microbursts, in particular, can cause negative user experience. Traditional ways of measuring at regular intervals only shows the average usage over time, not at any given moment. This article will look at how microbursts of activity can impact the system, particularly in regard to video, VoIP, and VDI.

Content type: Blog Post

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Insider Secrets About New Construction for the Home Buyer

New homes are sold differently than existing stock. For instance, the builder does not have an emotional connection to the home which may allow pricing decisions to be made at market rate rather than on the owner's perceived value. Additionally, customization and upgrades are common in new construction but not available in an existing home. This article will give the buyer "insider secrets" about how to approach the new construction market.

Content type: Blog Post

Keywords: new homes,new construction

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How AirBnB Affects the Florida Luxury Home Market

In any tourist area, the popularity of AirBnB and other vacation rental companies affects the real estate market. This article will examine the impact in Florida including home prices, occupancy, and proposed legislation.

Content type: Blog Post

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IoT and the Connected City

One of the advantages of a connected city is that smart appliances are easily integrated into the home. This article will look at the advantages of moving into a home project in a connected city. In addition, it will examine how new home buyers are integrating IoT into their new lifestyles.

Content type: Blog Post

Keywords: iot,smart cities,connected cities,new home construction

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How to Add Character to Your Next Event

The pressure on event planners is heating up as more and more events fill the corporate schedule. To deal with this challenge, successful planners are focusing on new types of venues and incorporating local flavor into their destination planning. Whether you choose an edgy warehouse as the location or bring in a popular local band for the entertainment, going beyond the hotel ballroom can bring new life to a conference. This article will look at how successful event planners to shake things up.

Content type: Blog Post

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The Return of the Thank You Note for Event Planners

Sending thank you notes has gone out of style. Occasions that previously required a thank you note like receiving a gift or having a job interview see fewer and fewer acknowledgement these days. But that is what makes sending a note so powerful - it is a rare and unexpected occurrence. This article will look at ways event planners can use thank you notes to strengthen relationships and advance their careers.

Content type: Blog Post

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Voice Shopping is the Future of ECommerce

Right now, voice assistants are mainly used for playing music and asking simple questions. But, Amazon and Google are betting your assistant will be the gateway to your wallet soon. This article will look at how early adapters are already shopping with Alexa and Siri and what the future of ecommerce looks like if people start using the spoken word to shop.

Content type: Blog Post

Keywords: voice shopping,alexa voice purchasing

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What Business Expenses are Not Deductable?

One of the advantages of running a business is the ability to deduct most expenses from taxes. But not everything is deductable. This article will look at what business expenses cannot be written off on a company's tax form. There have long been things businesses couldn't deduct like club fees or personal travel, but the 2018 tax reform added to the list. Paying employees' parking or transit passes and customer entertainment costs are no longer deductable.

Content type: Blog Post

Keywords: business tax deductions,types of business expenses

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30th Birthday Getaway Ideas

Turning 30 is a milestone that marks the end of young adulthood. As millenials are more likely to travel that older demographics, it makes sense that the 30th birthday getaway is trending. This article will look at 10 ideas for a 30th birthday getaway.

Content type: Blog Post

Keywords: 30th birthday getaway ideas

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What to Do When You Get a Bad Review

Independent review sites like Yelp have become part of the consumer buying process. Many business owners fear a single bad review can destroy their company and react to a one star online review in a way that is ultimately more harmful that the review itself. This article will explore what businesses should do when they receive unwanted feedback on a public channel.

Content type: Blog Post

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How to Finance Environmentally Friendly Redevelopment

PACE Equity has a unique selling proposition: the financing literally pays for itself. Getting the word out is now your biggest challenge. Using the words "how to" in the title of this white paper is the best way to get people to download and share it. The goal is to position the paper as a resource to share that USP. Building on case studies and information on the web site, I will build a white paper that shows the reader how to access environmentally friendly financing.

Content type: Whitepaper

Keywords: environment,redevelopment,financing,commercial real estate

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Increase Lab Safety Through Signs

Lab managers can increase the safety of their labs immediately by doing one thing: putting up effective signage. While some signs are mandatory, additional signs can remind scientists to practice safety above all. It is especially effective to change the signs frequently to keep them from fading into the background scenery. This article will explore what makes signs effective and how to deploy them.

Content type: Blog Post

Keywords: lab safety signs

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The Remote Employee Option Assists with Recruitment Efforts

As the economy recovers, hiring has become more difficult for companies. Salary budgets, however, have not increased dramatically. One way to increase your company's attractiveness for job candidates is to offer a remote option. Candidates are often willing to take a lower salary if they can work from home. This article explores the remote worker landscape, discusses how to advertise for and hire a remote worker, and discusses technology that makes this possible (including the cloud and VOIP.)

Content type: Blog Post

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Incorporating Sustainable Decor Into Your New Home

Elle Decor has named sustainable and handmade decor a top home design trend for 2019. This article will be a how to guide about how best to incorporate sustainable decor in your interior design with references to central Florida generally and Bella Collina specifically.

Content type: Blog Post

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Write Faster with AI Content Curation

Every writer would love to have a research assistant to compile the data so they could focus on crafting a finished piece. Now AI technology will allow writers to accomplish that without hiring an assistant. This piece will explore how writers can produce significantly more work by using NLP enabled AI.

Content type: Blog Post

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The Roles and Functions of a Call Center QA Team

"This call will be monitored for quality assurance." Every call to a call center includes this disclaimer. What does it mean in an era of artificial intelligence? The roles and functions of a QA team have changed, but has management updated their QA concept either by thinking about what they need their staff to do or by creating a new written job description?

Content type: Blog Post

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Making the Transition from the Cloud to Serverless Computing

When DVDs came out, everyone had to replace their VCR library. Similarly, sophisticated businesses may consider transitioning from the cloud to serverless computing. This article will explore the technical steps that need to be made for a business to adapt this new technology.

Content type: Blog Post

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Tax Implications when Selling Your Franchised Business

Selling a franchise involves more than just a brick and morter transfer of assets. This article will look at the ta implications of selling a franchise including the difference between a stock sale and an asset sale.

Content type: Blog Post

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When One Parter Wants Out - How to Sell Part of a Franchise

Death, divorce, or retirement can all cause one member of a partnership to sell his or her interest. What happens to the remaining partner(s)? This article will explore best practices for selling one piece of a partnership when the business is a franchise. This will include issues related to the buy-sell agreement, a discussion about whether one partner can and should purchase the shares of the selling partner, and what the implications on the franchise agreement are.

Content type: Blog Post

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Are Interest Rates Going Up in 2019? Why the Fed's Moves Could Impact How Much Home You Can Buy

The Fed has just raised interest rates and it signaled it plans to raise them again two times in 2019. So, people who are considering a home purchase would be wise to consider the effects of interest rate hikes on the amount of home they can afford. This article will suggest that potential buyers should try to close on a home in the next 90 days in order to get the best rate possible.

Content type: Blog Post

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Your Home Loan Checklist

Collecting an email address can be the start of your marketing efforts. A well developed special report can assist you in developing an email marketing list. I'm proposing a one page checklist complete with graphic design as well as the copy for the landing page where people sign up for the pdf complete with a cover page graphic.

Content type: Whitepaper

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Choosing Your Platform - How Social Media Engagement Furthers Your Business Objectives

There are numerous social media platforms these days and most SMBs cannot effectively engage on all of them. This article will explore which platforms work best for different types of businesses broken down by B2B and B2C companies and by your target consumer's age and gender.

Content type: Blog Post

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Digital Marketing Worksheet

Having a variety of lead capture options allows you to collect the addresses of people at various points in the buyer's journey. This Digital Marketing Worksheet will allow your target business' marketing staff to think through their digital needs including how to develop a budget, what types of free and paid marketing to engage in, and the kinds of results they expect. This bid includes copy for the worksheet but not design. It also includes copy for the landing page.

Content type: Whitepaper

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How to Differentiate Your Company's Brand from Your Founder

A founder's use of social media can help with funding and landing the company's first clients. After a while though, the personal brand will not be enough to allow the company to grow. Additionally, founders move on or sell the company and all of their established collateral goes with them. This article looks at how a company can transition from relying on the founder's media and create an independent marketing strategy

Content type: Blog Post

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How Small Investors Should React to Fed Rate Hikes

The Fed just raised the benchmark interest rate and indicated that we can expect two more hikes in 2019. This article will address how small portfolio investors should view these hikes and whether they should make any financial adjustments.

Content type: Blog Post

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How Effective Digital Teams Work Differently Than Office Bound Staff

Hiring staff that aren't location-bound can help with both recruitment and productivity. But the management skills and tools used in an office setting don't always work with a distributed team. This article will look at best practices for communication, motivation, and supervision of a virtual team.

Content type: Blog Post

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Are Digital Signatures Legally Binding?

People trust a pen and paper signature. Digital signatures are becoming more common and many businesses see the benefit. But they may be reluctant to adopt the practice if they fear that the signatures won't be binding. This article will explore the state of the digital signature law worldwide citing specific legislation and court cases.

Content type: Blog Post

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Save Money and the Environment by Going Paperless

American businesses spend between $25-$35 billion per year printing, filing, storing, and recovering paper. If we could cut back by 10 million pages, we would save 2500 trees,56,000 gallons of oil, 450 cubic yards of landfill space, and 595k kw of energy. The SEC recently ruled that investor reports can be delivered electronically, and stock listed businesses will save $1.5 billion over the next decade. This article will look at the environmental impact of paper and ways to reduce use.

Content type: Blog Post

Keywords: paperless office,going paperless benefits

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How to Think About Which Marketing Metrics to Track

There are two types of metrics marketing managers should consider: output and result. Output metrics include number of backlinks generated and bounce rate while result metrics include conversion rates and cost per lead. Because what gets measured gets done, CMOs need to think about how they measure success and how they communicate the measures that matter to their subordinates.

Content type: Blog Post

Keywords: digital marketing matrics,types of marketing metrics,which marketing metrics to track

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How to Tell Your Family's Story Through Your Home Interior Decoration

What does your living room tell first time guests about your family? A spartly polished piano with a few scratches and well worn keys says that you are a family that values and makes music whereas a Steinway with a thin layer of dust on the keys tells a different story. This article will look at how you can tell the story of your family through your home's interior design. It will draw from best practices developed from commercial interior design and apply them to the home.

Content type: Blog Post

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Improve Your Game with Smart Tennis Gear

From smart homes to smart cars, people increasingly use technology to improve their lives. This article will look at various smart tennis devices that help players improve their game. It will cover rackets, racket attachments, and wrist monitors.

Content type: Blog Post

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Cryptocurrency and Securities Regulation

One of the barriers to institutional investors' activity in the crypto sphere is unclear regulation. This article will explore the state of crypto regulation at both the federal and state levels. For instance, Colorado is considering cryptocurrencies limited exemptions to state regulations.

Content type: Article

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What Every Tech Marketer Needs to Know about Voice Search

ComScore estimates 50 percent of searches will be voice search by 2020. Tech and B2B marketers need to optimize their sites for voice search starting now. This article will describe how voice search is different from text search, look at how voice search is used by B2B and tech marketers, and emphasize that tech marketers need to be on top of these trends as their customers expect them to be cutting edge.

Content type: Blog Post

Keywords: voice search,b2b voice search,voice search for tech companies

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Security Concerns in Remote Work Environments

Many companies are offering offsite working arrangements to their employees in order to assist with recruiting and lower operating costs. This does come with computer security concerns though. This article looks at security concerns with remote work environments including weaknesses in VPNs when used to connect users to applications, employees using computers for both personal and business purposes, and problems with accessing company data on public or insecure wifi networks.

Content type: Blog Post

Keywords: computer security,remote work

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How to Train Employees in Computer Security

Companies encounter security risks when their employees fail to observe best practices when using their computers. But, if workers don't know what those practices are, they will not be able to comply. This article discusses what businesses need to teach their employees including watching for phishing, password security, and installing non-approved software. It will also discuss how to provide this training in a way that will make the information stick.

Content type: Blog Post

Keywords: cyber security training for employees

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How Businesses Can Find the Best International Phone Call Rates

Business has gone global and even small companies may have clients and prospects abroad. Business phone service provided by the local telecommunications companies are often quite high. This article will examine how companies can find the best international phone call rates including VOIP communication, specialty plans, and bundled services.

Content type: Blog Post

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Important Tax Dates for Small Businesses in 2019

Everyone knows April 15 is tax day. But for businesses, there are multiple tax days throughout the year. This article will look at the IRS tax calendar and discuss the importance of staying on top of all deadlines.

Content type: Blog Post

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Training Your Employees in Cyber Security

Your employees can't be expected to employ cyber security best practices if they don't know what they are. This article will explore what companies need to teach their employees and how to effectively provide this training.

Content type: Blog Post

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Why Your Data Gets Lost and How to Prevent It

Companies cannot afford to lose data, however employees sometimes mess up. This article discusses why data loss occurs including spilling liquids at their work station, clicking on phishing email links, and failing to run regular backups. It also discusses what businesses can do to reduce their exposure to data loss.

Content type: Blog Post

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Keep Your Bot Legal in a Changing Regulatory Environment

After years of taking a hands off position with Silicon Valley, governments are beginning to call for regulation on the industry. We've seen this with the GPDR rules in the EU and the call for regulating election related advertisments in the US. Recently, California passed the first rules regarding Bots identifying themselves as non-human. This article will allow forward looking businesses to design their chat flows in a way that is compliant with future trends in regulation.

Content type: Blog Post

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Is There A Difference Between Onboarding and New Employee Orientation?

Many small teams believe that new employee onboarding and orientation are the same thing. But orientation is a one-time event where the new hire is told about the company's mission, fills out the required paperwork, and reviews safety plans. Onboarding, on the other hand is a process that takes place over the employee's first few weeks and includes participating in meetings and starter projects with their new co-workers. Orientation is a part of onboarding - it does not substitute for a process.

Content type: Blog Post

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Passwords, Two Factor Authintication, and Titan Keys - How to Protect Your Network

Knowing passwords are vulnerable to phisihing schemes, many companies have begun to integrate Two Factor Authintication into their computer security plan. Recent studies have shown that even 2FA can be hacked. Now Google has introduced Titan Keys to help secure accounts and networks. This article looks at what leading edge companies are doing to protect their company and customer data.

Content type: Blog Post

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Will Chatbots Replace Mobile Apps?

Chatbots were THE marketing technology of 2018. Some are even saying they will replace mobile apps altogether. This article will examine why mobile apps are still a necessary part of the customer experience even with the rise of chatbots.

Content type: Blog Post

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The Role of Human Error in Cyber Breaches

It is fashionable to buy the latest software in response to security concerns, but the most vunerable part of the cyber system is the operator. This article will explore the role of human error in computer security breaches and discuss best practices for training employees how to prevent breaches.

Content type: Blog Post

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Avoid the Fyre Festival Trap when Hiring Influencers

Two new documentaries have shown how a con man used paid influencers to create falce buzz about a music festival. This may leave both businesses and consumers reluctant to hire high profile social media stars to promote their product or service. This article will explore how companies can best use influencers without causing a backlash in their customer base.

Content type: Blog Post

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How to Turn Employees into Brand Advocates

Companies with highly engaged employees have 147 percent more revenue than those that don't. This article will look at 5 different ways to turn employees into brand advocates.

Content type: Blog Post

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Virtual Team Building for Your Remote Staff

It is essential to integrate remote staff into the larger company culture. 65% of remote employees report they have never had a team bonding experience. This article will look at how managers can plan team building activities that allow virtual staff to experience the comraderie usually found only in a physical office space.

Content type: Blog Post

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Restaurant Budget Workbook

This downloadable pdf will allow restaurant owners to develop a budget. It's strengths over a spreadsheet is that each section can have a paragraph-length description of the factors owners should consider before putting down a number.

Content type: Whitepaper

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How to Reassure Investors their Currency is Safe

After the Quadriga debacle, cripto currency investors will worry about the safety of their platforms. Exchanges need to get in front of the concern by publishing how they are safeguarding their client's investment. This includes continuity practices in the event of an executive's death or departure and protections against outside malfeasance.

Content type: Article

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Email Sequence

I'm proposing a 20 email autoresponder for use when a client fills out your "What's Your Home Worth?" form. The first 7 emails should be sent out daily and will focus on quick and inexpensive ways to increase the value of one's home before putting it on the market such as improving home lighting and planting a fruit tree. After the first week, the emails are designed to be sent out weekly for one quarter and have general home selling advice, specifically for the Detroit area.

Content type: Whitepaper

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20 Email Sequence

This email sequence is initiated when someone fills out the quote form. The first 7 days are educational, describing what goes into roof work showing that it is a complicated process that needs an expert touch (ie. Fitz Roofing). This further justifies the expense without mentioning costs. After the first week is up, there is a weekly email on aspects of roofing including gutters, different types of roofs, etc. for 13 weeks.

Content type: Whitepaper

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How to Attract Groups to Your Restaurant's Meeting Room

Many restaurants have a separate room where groups can have breakfast, lunch, or dinner meetings. This article will discuss how to fill those rooms with weekly meetings (such as Toastmasters or Rotery clubs) as well as how to attract special event meetings put on by associations and businesses marketing their services to groups over meals.

Content type: Blog Post

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How Fitness Clubs Can Generate Revenue Aside From Dues

Fitness clubs tend to generate revenue through membership dues. Yet they have an interested subscriber base that allows them to partner with allied companies such as grass-fed beef farms and blood testing facilities (like yours). This article will examine the revenue potential, the way to set up the relationships, and the way to promote the alliance to members.

Content type: Blog Post

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Comparing Ecommerce Platforms

One of the most important decisions an ecommerce company can make is which platform they will build their store on. This article takes a look at the pros and cons of different platforms including Shopify, Magento, and Prestashop.

Content type: Blog Post

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10 Ways to Build Connections on Linkedin

This white paper will detail 10 ways service professionals and salespeople can build their connection list on Linkedin. This will include Linkedin specific methods such as writing articles and participating in groups, online methods such as reaching out to people on Linkedin as they email you, and offline methods such as reaching out to people you meet when networking.

Content type: Whitepaper

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How to Create a Linkedin Content Calendar

It's not enough to set up a profile on Linkedin. Working the platform on a regular basis is necessary to take full advantage. One way to do this is to publish articles a couple of times a month. This sounds easy until one is faced with a blank page. this article will give future thought leaders a method of creating a year's worth of content ideas in one sitting.

Content type: Blog Post

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How to Mitigate Docker.sock Risks

Many IT admins are new to container security and don't fully know how to mitigate Docker risks. This article will identify 5 areas of concern when using containers and how to deal with each one. Areas include unauthorized access, kernel threats, and unverified images.

Content type: Blog Post

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Benefits of Business Planning

Hi Chris, If you're still looking to develop piller posts using your information and voice, I'd love to help. I can interview you over the phone and/or take your notes and flush them out into full articles. You listed "Benefits of Business Planning" as a page you'd like to produce. I can do this one and any of the other articles on the nDash list or that you are separately considering.

Content type: Article

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How to Create an Entrepreneurial Culture in Your Company

Business owners inheriently have an entrepreneurial mindset by virtue of launching a company. They can help their employees develop this mindset as well. This article will look at several ways to help your employees take ownership of their jobs and contribute to the company's bottom line. It will conclude with a process to document the activities so that they can be repeated by line managers in the years to come.

Content type: Blog Post

Keywords: Entrepreneurial Culture

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The Difference Between Data and Business Intelligence

All too often managers believe they have business intelligence when their information is just data. This article will look at the difference between data (defined as numbers which can be analyzed) and business intelligence which is the propriatery process through which businesses collect and analyze information.

Content type: Blog Post

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How to Evaluate Apps in Production

Companies increasingly test in production and prior to code release. This article will explore best practices for evaluating apps during the development process including splitting the QA community into those with and without scripting skills, using automation, and Chaos Monkey like disruption.

Content type: Article

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Why the US Congress Must Pass a Supply Chain Security Bill in 2019

In December, 2018, the US Senate passed the Supply Chain Security Act but the House of Representatives did not take up the bill. This blog piece will make the argument that the 116th Congress should take up the legislation again. While political advocacy can at times be detrimental to a company, when the legislation is industry-specific and does not trigger people's partisan angst, advocacy can position the business as a thought leader within the space and position them at the forefront.

Content type: Blog Post

Keywords: supply chain security

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How to Evaluate R&D Efficiency

The R&D Ratio measures the amount a company spends on research in terms of overall sales. However, in products with long development cycles, the R&D Ratio often captures how much was spent in this FY on R&D against sales generated on past FY R&D. This article will discuss how companies should think about R&D budgets over a multi-year period.

Content type: Blog Post

Keywords: R&D Efficiency,R&D Ratio,R&D Efficiency Metrics

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Does Pedigree Matter When Hiring Engineers?

Is it more important that your computer engineers have a fancy degree or that they can do the job? This article discusses the bias toward brand universities in a time of engineer shortage. It shows how online assessments and in person interviews can help tech companies hire faster and find new staff in unlikely places.

Content type: Blog Post

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Will You Receive the Tax Refund You're Expecting?

The 2019 tax season has started and millions of Americans will receive a lower refund than they were expecting, or even no refund at all. This year's refunds are 8 percent lower than last year's as a result of the 2017 tax plan. This article will examine why refunds are down and discuss strategies to maximize your return, even at this late date.

Content type: Blog Post

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When Should You Give Up on a Lead?

Many salespeople don't follow up enough and lose viable leads. The flip side is when a salesperson becomes attached to landing one client. This article will discuss when a company should declare a cold lead "dead" and move on.

Content type: Blog Post

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How to Get Case Studies and Testimonials from Reluctant Clients

Many clients you work with will be reluctant to admit to their peers that they use your service. Yet testimonials and case studies are vital social proof that your company needs to attract further business. This article discusses ways companies can get their reluctant clients to participate in case studies and to give testimonials.

Content type: Blog Post

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Contact Center vs. Chatbot: Which Does Your Company Need?

Chatbots are the popular digital marketing technology right now. Indeed, chatbots have reduced calls by 25 percent in companies that use both. Yet being able to talk to a real human with complicated problems is still an important part of the sales process. This article will discuss how to integrate your call center and chatbot tools to effectively communicate with customers and potential customers.

Content type: Blog Post

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10 SaaS Marketing Tips For Unbelievable Growth. Number 7 Is Amazing!

These tips include: Know Your Customer's Profile, Know Your Customer's Journey, Use Your Data in Your Marketing, and Get Your Startup Listed on Tool and Review Sites. Number 7 will be to Market to Your Customers After the Sale.

Content type: Blog Post

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The Startup Playbook

This article will discuss essential software products startups should have in their playbook including Slack, GSuite, Tettra, Zoom, Mailchimp, Wistia, Unsplash, Stripe, and Typeform. In addition to the articles I list below, I will look at each of the named tools websites.

Content type: Blog Post

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How Automated QA Works in a Serverless Environment

Most Automated QA flow formulas are based on hard drive based technologies. Many companies, including most startups, have moved to a serverless environment. This article will discuss how automated QA works in this new serverless environment.

Content type: Blog Post

Keywords: Automated QA,Serverless QA

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How to Provide Excellent User Experience When Using Bots

Bots are replacing apps as the new hot marketing channel. Bots can increase engagement with your brand while relieving your customer service team of routine interaction. However, many companies have found that customers do not enjoy using their bots. This article will explore how to provide an excellent user experience with your bot.

Content type: Blog Post

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Gamification in the Retail Industry

Gamification has already revolutionized education, employee training, and even politics. Now, retailers are beginning to examine how gamification can help them reach their customers. For instance, South Korea's eMart used a game to drive customers to their stores during the quiet lunch hour. This article will explore how retail stores can use gamification to increase traffic flow and customer loyalty.

Content type: Blog Post

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Beyond the Spring Clean - How to Overhaul Your Home for Spring

Spring is a time for new beginnings. The old advice that housewives should perform a "spring clean" has given way to the idea that busy people should think of spring as a time for a home overhaul. This article will look at how to overhaul your home for the new season with ideas such as adding color with a new rug and reframing pictures.

Content type: Blog Post

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20 Email Autoresponder Sequence

This autoresponder will be triggered when someone downloads the Definitive Guide. The first 7 emails come out daily and give advice on employee screening issues such as checking references and evaluating drug screens. Then recipients will get one email per week for a quarter on best hiring practices including how to fill spots in a hot market and how to hire a contractor when you don't need a full time employee. The emails will have a 1 sentence pitch for background screens from CNET.

Content type: Whitepaper

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Create a Trash Policy to Reduce Restaurant Waste

Most articles on restaurant management list reducing food waste as a key way to lower costs without affecting the guest experience. This article will look at how having a disposal policy, including where trash cans are located (and where they should be eliminated) and how trash is taken to the dumpster, can save owners money. It will also look at how to implement and enforce such a policy.

Content type: Blog Post

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Beyond the Christmas Party - How to Show Call Center Employee Appreciation Throughout the Year

Traditionally, employee engagement has occured once a year, but that is changing. From more frequent employee reviews to recognizing the hard work your team puts in throughout the year, this trend is catching on in call centers. This article will discuss how to implement a year-round employee appreciation calendar in your call center.

Content type: Blog Post

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How to Use Video on Your Product Pages

Video can set your store apart from other me-too companies selling similar products. Video can be a better way than text to capture your product for the consumer. Additionally, web users are increasingly turning to video over articles with 80% of people spending one or more hours per week consuming video. This article will explore easy ways to create short product videos.

Content type: Blog Post

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How to Share Your Summer Vacation

July is National Parks month and summertime is also when people - including business owners - go on vacation. This article will look at how to incorporate your time off into your business message.

Content type: Blog Post

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Best Magento Email Extensions in 2019

Email is one of the best ways to recapture customers and those who have looked at your store but haven't bought. This article will look at the current state of Magnento email extensions including old standards like Remarkety and newer offerings such as Auriga's Abandoned Cart Email. The list will include both paid and free extensions.

Content type: Blog Post

Keywords: magento email extensions

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Magento Add-ons: When to Buy and When to Pay

Magento store owners use the software in part because of its robust extension store. This article will look at the difference between Premiere, Paid, and Free extensions and help the owner decide when to purchase an extension and when they should download a free app.

Content type: Blog Post

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Did the Site Diversity Update Affect Your Rankings?

Dominating the SERPs is a great thing, but what happens when you lose some but not all of your page 1 listings for a given term? On June 6, 2019 Google announced a minor update that affected websites with multiple page 1 listings. This article will explain the update, discuss how affected companies can adjust including expanding their keyword portfolio, having other highly ranked sites feature you, and adding adwords.

Content type: Blog Post

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Why Do Cities Keep Getting Hit with Ransomware?

Little cities like Riveria Beach, FL and big cities like Baltimore are getting hit by ransomware attacks. This article will explore why municipal governments are easy targets for malware attacks. In addition, it will explore what business can learn from the public sector's experience.

Content type: Blog Post

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Cybersecurity Best Practices for a New IoT Network

From sensors replacing maintenance staff on oilfields to brick and morter stores connecting with customers' smart phones when the person lingers near a product, companies are going all-in on IoT. But the PrivSec report has called IoT Cybersecurity's weakest link. This article will explore the measures security professionals must take to protect their IoT network against attack.

Content type: Blog Post

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How High Temp Coatings Help You Meet VOC Demands

Governments are increasingly requiring builders to meet strict VOC limits with all new construction projects. This article will examine how high temp coatings can help organizations meet pollution and smog standards effectively and in a cost-efficient manner.

Content type: Blog Post

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How High Temp Coating Affects Fireplace Design

ResearchAndMarket.com has identified the rising interest in esthetically appealing home decor as a major driver in the hearth market. This article will examine how high temp coating can help fireplace manufacturers produce cutting edge design.

Content type: Blog Post

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Engineers Guide to High Temperature Coatings

This is a set of three 2000 word reports that use the same core information to address three engineering audiences: Motorcycle Exhaust Systems, Agricultural Exhaust Systems, and Hearth Manufacturing. While the core information is used across reports, each one is taylored for the industry. It also includes landing page, thank you page, and followup email copy for each. I am also willing to add three press releases announcing the reports in the package price.

Content type: Whitepaper

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Consideration Email Sequences

This is for a series of three consideration emails to be mailed in a sequence. Email 1 will feature Forrest's relationship with well known brands. Email 2 will direct the reader to the specs guide and invite them to discuss needs with a sales rep. Email 3 will feature a customer testimonial. Each email will contain a strong call to action. All three emails will include two choices for subject lines.

Content type: Blog Post

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What Every Event Planner Needs to Know About Staging a Conference in San Francisco

As a corporate AV company in the Bay Area, you have a unique perspective on how to put on conferences in San Francisco. This article will give event planners 10 tips on the unique aspects of putting on a conference in SF. It would be perfect for an entry on a blog to reach organizers in the early stage of planning an event.

Content type: Blog Post

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What Every Designer Needs to Know About Digital Marketing

Designers thrive on creativity while digital marketers thrive on results. This article will explore what designers need to know about working with digital marketers in a way that fulfills both objectives. It will be designer-positive and will discuss how both partners benefit from the other in an effective collaboration.

Content type: Blog Post

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Investment Optimization in the Energy Sector

Data can help energy sector leaders maximize their investment. Data can play a part in energy efficiency efforts, prediction systems, and asset maximization. This white paper will examine data's role in creating the productive energy sector of the future using tools available today.

Content type: Whitepaper

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Data Risks on Employee Owned Devices

The myth of work-life balance envisioned a separation between corporate and personal time. Now, in addition to spending off-the-clock hours on business projects, employees are using their own devices for company work. This poses a challenge to data security. This article will discuss the security measures IT departments need to take to protect sensitive information and prevent malicious attacks when employees use their own computers and cell phones for business purposes.

Content type: Blog Post

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How to Encourage Customers to Use Your Kiosks

Some consumers embrace technology which saves them time. Others resent losing face to face time with a cashier. Some restaurants and retail extablisments which have installed kiosks have found that it increases efficiency while others see their new tools ignored by their customers even when long lines form. This article will examine what the successful installers know about increasing customer engagement with kiosks.

Content type: Blog Post

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How to Attract Podcast "Super Listeners"

Superlisteners are people who consume significant amounts of podcasts. These people are attracted to audio for different reasons than those who consume podcasts casually so the general podcast marketing advice doesn't apply. This article will explore who superlisteners are, how they are different from a typical user, and how to reach them including a "bonus tip" of using audioburst.

Content type: Blog Post

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Vulnerabilities of AI in the Retail Industry

For all of the promise of Artificial Intelligence, there are still some pitfalls. This article will look at what can go wrong in the retail environment when deploying AI so that companies are able to use this technology safely.

Content type: Blog Post

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Stress Management Techniques for Frequent Flyers

Often, succeeding in business means traveling. Whether an executive is meeting clients, attending conferences, or closing a deal, road warriors tend to move up the corporate ladder more quickly. However, even the most ambitious business person can get laid up by the stress of constant travel. This article will look at how individuals can manage stress when racking up frequent flyer miles.

Content type: Blog Post

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Work-Life Balance Across Generations

People have different priorities throughout their lives. Boomers may want to shift from aggressive travel to performing a more consultative role. Millennials may be looking to firmly establish themselves in business. Gen Xers may be trying to balance work and family. Each age group may define “work-life balance” differently. This article will help managers develop a workplace that meets the home and work life needs of all of their employees.

Content type: Blog Post

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How E-Glass Works

Microscopically thin e-glass allows heat to be reflected internally rather than escaping. This allows for temperature control whether one is trying to retain heat in the winter or keep cool in the summer. This article will look at how e-glass is produced and discuss its advantages and uses.

Content type: Blog Post

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What is the "Ad Tech Tax" And How Can You Reduce It?

The internet was supposed to cut out middlemen between a business and its customers. Unfortunately, most digital ads go through 20 or so vendors before hitting the consumer's eyeballs. Each middleman adds costs to the ad. Up to 30 percent of an ad's cost goes to paying these intermediaries. This article will look at what the ad tech tax is and propose strategies about how marketers can reduce their middleman costs.

Content type: Blog Post

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Protecting Your Hands Against UV Exposure in a Gel Manicure

Gel manicures give women long-lasting beautiful nails, but some dermitologists are warning that the application process, which uses UV light, may cause problems for the hands. This article willl look at ways women can protect their hands when having regular gel manicures. These include wearing shield gloves, checking with your salon to make sure they are up to date with uv light and treatment length best practices, and applying sunscreen to your hands before treatment.

Content type: Blog Post

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10 Ways to Become an Influencer Using Video Marketing

Here's my outline: 1.) Choose your audience; 2.) Decide Who Can Sponsor You; 3.) Choose your "personality" 4.) Create Great Content; 5.) Create A Lot of Content; 6.) Optimize Your Youtube Channell 7.) Consider Cross-Platform Promotion; 8.) Work With Other Influencers in the Field and Cross-Promote on Camera; 8.) Work With Influencers on Other Platforms to Promote Your Channel (ie. blogs, podcasts, etc.) 9.) Get Feedback and Refine; 10.) Be Patient.

Content type: Whitepaper

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The Best Mac Gaming Keyboards

This article will propose the best Mac Gaming Keyboards in the following categories: Under $25 - VicTsing Gaming Keyboard; $26-$50 - Royal Kludge RK61 61; $50-$100 - Retro RGB Mechanical Keyboard, E-Element Z-88; and "Splurge" Over $100 - Razer Huntsman Elite Gaming Keyboard. These are my choices but I am willing to substitute any keyboard you prefer. I understand the "review blog affiliate marketing" concept and would love to help.

Content type: Blog Post

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Video Script: 3 Ways to Get Projects: Pitching, Open Assignment, & Direct Request

This is a pitch for a video script. It is short and should take under 2 minutes to watch. As part of the script, I will include descriptions of the visuals, adding screenshots where appropriate. I will not record the video.

Content type: Article

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Video - How to Connect With Stripe

This is a pitch for a short (under 2 minute) video script. It will describe how nDash writers can connect their accounts with Stripe. It will include descriptions of the visuals, with screen shots where appropriate. Descriptions of visuals not included in word count.

Content type: Article

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Is the CMO Position Dying?

Ad Age just ran an article asking why big brands are ditching the CMO position (see source links). They argue firms like Uber, Taco Bell, and Johnson & Johnson have replaced the marketing-only position with a "Chief Growth Officer." This article will make the case that marketers need to be more data and bottom line focused in order to move up in an organization.

Content type: Blog Post

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Greg Koch: A Rock Star of Brewing

Greg Koch played with Fishbone, Fear Factory, and the Melvins. When it was time to leave the recording studio, he opened the ninth-biggest craft beer brewery in the USA - Stone Brewing. This article will discuss Koch's background and what led him to a craft beer business. Stone Brewing is on the Inc. 5000 list. It's good beer too - their Stone Enjoy by IPA won second price in the 2012 Alpha King Challenge.

Content type: Blog Post

Keywords: craft beer,Stone Brewing

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Biophilic Des

Biophilic design was named one of the top trends by Elle Decor recently. This article will explain what biophilic design is, how to integrate it into your home, and how to localize it with Florida materials.

Content type: Blog Post

Keywords: biophilic design

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Alternatives to Facebook Ads When You've Been Squeezed on Price

Businesses who came to rely on Facebook advertising's low cost per click are now looking for other ways to drive traffic. This article will look at some current alternatives including Google display ads (with targeting), alternative social media (Tik Tok, Vero, & Byte), content marketing, video marketing, and influencer marketing.

Content type: Blog Post

Keywords: Alternatives to Facebook Ads,Facebook Ads Cost,Facebook CPM

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What Founders Look For in their First Hire.

One of the best ways to reach influencers is to do something for them first. I'm proposing a round-up article where I get short quotes from 7 or so founders asking what they looked for in their first hire. I'll generate the quotes through email outreach to seed stage companies with 11-50 employees (found on Angel.co). In addition to their quote, we'll need to link back to their sites (ie. something for them). It is also useful in reaching other founders who are looking to make early hires.

Content type: Blog Post

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7 Mistakes Made in Call Center Outsourcing - And How to Avoid Them

One reasons companies hesitate outsourcing critical staffing is that they've heard "horror stories" of relationships that wrecked other business' good will. This article addresses that fear by equipping your potential clients with the knowledge they can learn from other's mistakes. It will address issues like proper planning, cultural fit, and ways to screen for quality partners.

Content type: Blog Post

Keywords: challenges of outsourcing,how to overcome outsourcing problems.

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How to Reduce Your Abandoned Call Rate by Up to 93%

Your transportation case study mentions that you helped one company reduce their abandon call rate by 93%. This article will take lessons learned from that client and others combined with GCS's best practices to inform potential customers how a strong relationship with a solid company can improve their bottom line. It indicates that you "get" a big problem they are having internally or with another vendor, and positions you as the obvious alternative.

Content type: Blog Post

Keywords: how to reduce your abandoned call rate,acceptable abandon rate in call center,lower abandonment rate

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Networking within a Membership Association

Networking calls to mind standing alone in a room, cocktail in hand. Online networking means visiting Linkedin a couple of times per week. Your membership directory service allows members to reach out to a targeted list of companies with like interests. This article will highlight the networking opportunities provided by participating in a group. Your clients will then have the information needed to pitch their members on networking with each other, enhancing the value of their organization.

Content type: Blog Post

Keywords: value of a network,online networking

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