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nDash Writer Profile for Gillian Burgess

Gillian Burgess

Headline

B2B & B2C Writer | Tech, Marketing, Health Care & Travel

About Me

I am a versatile writer and editor dedicated to helping B2B and B2C companies tell their stories, engage their audiences and reach their goals. 

I co-founded a boutique advertising agency and worked with diverse clients, and I now use my branding and marketing expertise to create valuable content for companies in the tech, marketing, health care and travel industries.

Interested in working together?

Before I start a new project, I want to understand your company, inside and out. What do you do? Who are your customers? What are your pain points? What are theirs? I aim to write content that educates, entertains and drives interest – no matter where your audience is in the sales funnel. 

Drop me a line! I'm looking forward to hearing more about your business and your content goals.

Industries I Write About

Marketing & Advertising

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Food & Beverages

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Leisure & Travel

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Health, Wellness & Fitness

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Wine & Spirits

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Hospital & Health Care

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Hospitality

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Mechanical or Industrial Engineering

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My Writing Samples

How to Create A Hashtag For Your Brand

An article for a SaaS platform educating marketing professionals on how to research and create the ideal hashtag for a brand on social media.

https://hi.photoslurp.com/blog/how-to-create-hashtag-for-your-brand/

Welcome to Buenos Aires

A neighborhood guide for a hostel in Buenos Aires; the 8 map-based articles outline the hostel staff’s picks for restaurants, nightlife, day trips and other useful tips for travelers.

https://arrivedo.com/dest/en/buenos-aires/hotel/eco-pampa-hostel

6 Simple Steps to Lowering Your Business Costs

A whitepaper for an IT company, outlining the bottom-line benefits of smart IT management.

http://www.gillianburgess.com/project/whitepaper-it-management/

How to Do Influencer Marketing the Right Way

A blog post for a marketing firm, aimed at brand decision makers, outlining the value of influencer marketing campaigns.

https://mtomconsulting.com/how-to-do-influencer-marketing-the-right-way/

A Weekend in Terra Alta Wine Region

A practical travel guide to visiting Terra Alta, a wine region near Barcelona, including where to stay, eat and drink.

http://www.travelingtotaste.com/2017/06/04/a-weekend-in-terra-alta-wine-region/

Tomato & Peach Gazpacho Recipe

A simple recipe for a chilled Spanish soup that's perfect for hot summer nights.

http://www.travelingtotaste.com/2017/07/29/tomato-peach-gazpacho/

Weight Control Journaling Challenge

A sample chapter from an e-book focused on using journaling for weight loss and overall improved health.

http://bit.ly/weightcontrolchallenge

Top MEP Considerations When Designing for Elevator Systems

A whitepaper for an engineering firm, explaining the mechanical, electrical, plumbing and fire protection considerations for designing a safe and efficient elevator system.

http://bit.ly/elevatorwhitepaper

Experience

Freelance Writer & Editor

• Researching, writing and editing B2B & B2C content (blog posts, case studies, articles, web copy and white papers) for clients including a SaaS product, a major search engine and an influencer marketing firm. • Managing a beta test for a startup's website, tracking user feedback and implementing design and usability changes. Working with developers and UX and web designers to ready the site for commercial launch.

Company: Self-Employed

I worked there from 10/2014 until now

Partner/Co-Founder

• Content strategy and execution • Advertising • Business development, project management and sales

Company: Creative Distillery

I worked there from 4/2010 until 10/2014

Lead Web Producer

• Leading the content creation for a two-year, multi-million dollar partnership with Nike on the Play City campaign, focusing on sports for social good. • Managing a website with 100,000+ registered members. Writing and editing copy and directing the work of freelance bloggers and staff members.

Company: YouthNoise/Link Media

I worked there from 5/2008 until 6/2010

Content I Write

Ideas and Pitches I Wrote

How to Manage & Measure a Long-Term Influencer Marketing Campaign

Influencer marketing is a valuable tool hotels can use to reach their target guest segments, boosting awareness, engagement and conversions. This post would build on existing Travel Tripper content to outline best practices for successful hotel influencer marketing campaigns, including: 1) tips for finding the right influencers, 2) advantages of working with microinfluencers, 3) benefits of creating long-term partnerships, 4) common problems and solutions, 5) tools for measuring results and ROI.

Content type: Blog Post

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