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nDash Writer Profile for Charles Owen-Jackson

Charles Owen-Jackson

Headline

Independent Digital Marketing and Tech Writer

About Me

Are you looking for premium content to help amplify your brand's message?

I'm Charles, a British freelance blogger and content writer based in Prague. I have a decade of experience writing for the web, with a focus on digital marketing, enterprise IT and consumer technology.

Why choose me?

Digital content, particularly in the written form, is the lifeblood of any online marketing strategy. On the other hand, surface-level content written only for the search engines will likely only hurt your company in the longer term. That's why I write for the human reader with several important goals in mind:

• Convey your brand's unique message

• Provide genuine value through actionable information

• Increase engagement

• Nurture existing customers with insightful content

• Build industry authority

Are you looking for original content that never compromises on quality? Contact me today, and let's get to work!

Industries I Write About

Information Technology & Services

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Marketing & Advertising

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Leisure & Travel

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Computer Hardware

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Computer & Network Security

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My Writing Samples

Digital Marketing in the Travel Industry: A Complete Beginner’s Guide

This guide takes an in-depth look into the world of online marketing and how it concerns businesses in the travel and tourism industry. Aimed towards complete beginners and taking into account current trends in consumer behaviours and online marketing, this guide covers all of the key elements of the digital marketing mix, including social media, search engine marketing, content marketing, website optimisation, email marketing and Internet marketing planning. This guide would be ideal for use as an e-book, whitepaper or broken up to use as a series of blog posts.

https://www.affiliatemarketertraining.com/digital-marketing-in-the-travel-industry/

Whitepaper about Data-Governance for Financial Services Companies

How Financial Services Companies Empower Employees to Use Social Media and Mobile Technology without Compromising on Digital Security

https://1drv.ms/b/s!AhkE6ioOavLdq34tm_-2krTqC_GK

Quick Guide to Building a Community of Brand Advocates for B2B

Social media has given rise to the age of the consumer. The fact that anyone can now give feedback online, either through social networks, review websites or blogs means that brands are no longer in direct control of their reputations. That’s what makes the passionate brand advocate your number-one marketing asset.

https://blog.vanillaforums.com/community-quick-guide-to-building-a-community-of-brand-advocates-for-b2b

How Brands Manage Digital Risk and Drive Successful Engagement on Social Media

Social media has become an invaluable set of tools for marketing, customer support and employee collaboration, but is also introduces a raft of new security and compliance challenges. This whitepaper explores the social media attack surface before outlining the key steps towards mitigating the dangers it poses.

https://docs.google.com/document/d/13rU-udObXWXEy-1YCJNK-8yj9uLeQhSJGSikRwddsdU/edit?usp=sharing

Experience

Freelance Writer

Company: Self-Employed

I worked there from 1/2008 until now

Content I Write

Ideas and Pitches I Wrote

How to Set Up a Small Business Data Center

While cloud computing might be making the headlines these days, there remains a strong case for setting up a local data center. A data center doesn't have to be a vast server farm operated by a major global company either. In this guide, we'll be looking at the various elements involved in setting up a small business data center, taking into account important factors such as cooling and electrical infrastructure, hardware systems, operating systems, virtualization and security.

Content type: Article

Keywords: data center,cloud computing,virtualization

Links:

Why Businesses Should Avoid Content Mills

The Web is inundated with talk about how freelancers should avoid writing for content mills, but it isn't just writers who should be taking notice. In this article, we'll be looking at the various reasons why businesses should move away from hiring writers on the cheap through the content mills. We'll discuss the importance of branded, researched content over generic, surface-level social media fodder and how businesses can use it to enjoy real and tangible results.

Content type: Blog Post

Keywords: content marketing

Links:

How Local Businesses Can Succeed in a Mobile World

Mobile accounts for the overwhelming majority of digital growth across almost all industry sectors. However, nowhere has the rise of mobile been more pronounced than in the world of local business. This article explores the critical role of mobile in small business marketing by discussing the key trends in the industry and how consumers use mobile devices to find and engage with high-street venues.

Content type: Blog Post

Keywords: local business,inbound marketing,mobile marketing

Links:

Which Content Formats Should Your Business Use?

It's no secret that quality digital content has become a key enabler of doing business online. Nonetheless, with such a wide range of formats to choose from, it's not always easy to figure out where to start. This post helps make sense of the situation by exploring real-world examples and helping businesses decide which content formats are most suitable for them.

Content type: Blog Post

Keywords: content formats,content marketing

Links:

Which Content Formats Should Your Business Use?

It's no secret that quality digital content has become a key enabler of doing business online. Nonetheless, with such a wide range of formats to choose from, it's not always easy to figure out where to start. This post helps make sense of the situation by exploring real-world examples and helping businesses decide which content formats are most suitable for them.

Content type: Blog Post

Keywords: content formats,content marketing

Links:

How to Supercharge Your Local Content Strategy in X Easy Steps

As the search engines continue to evolve, so does the world of content marketing. Just like any other business, local venues can also leverage the power of online content, but it does require a unique approach. This article explores five to 10 steps towards building a content marketing strategy for the traditional bricks-and-mortar business.

Content type: Blog Post

Keywords: content marketing,content marketing strategy,local business,local SEO

Links:

X Powerful Content Formats for Building Thought Leadership

Building thought leadership is a core goal of any sustainable B2B content marketing strategy. Quality content allows businesses to reach out to professional connections and build strong reputations, but it's important to choose the most effective formats for the industry. This article explores five to 10 content formats that will help build thought leadership by reaching out to the right people.

Content type: Blog Post

Keywords: thought leadership,content marketing,inbound marketing,content formats

Links:

X Tips for Selecting the Best WordPress Theme

There are thousands of themes available for WordPress, which leaves a lot of users spoiled for choice. However, since the theme you go for defines the appearance and usability of your website, it is imperative to choose something that's suitable for your business, industry and target audience. This article takes into account the above factors as well as current trends in Web design to discuss some of the key considerations for selecting the perfect theme.

Content type: Blog Post

Keywords: wordpress

Links:

Why Technology Companies Should Regularly Publish Educational Content

B2B technology companies need to work harder than most to reach out to target audiences who are often short on time and patience. As such, inbound marketing can be a powerful tool to help overcome advertising blindness. In this article, we’ll be exploring the potential of educational content in the technology industry and how it can help leave potential buyers fulfilled.

Content type: Blog Post

Links:

5 Things Every Disaster-Recovery Plan Should Include

According to FEMA, more than 40% of businesses never reopen after a disaster. However, with a solid disaster-recovery plan in place, you can prepare your business for the worst. This article discusses five of the most important elements that every such plan should include in the digital age, ranging from remote backup solutions to appropriate service level agreements with managed service providers.

Content type: Blog Post

Links:

The Benefits of Virtualization for SMBs

Businesses are under constant pressure to modernize their IT infrastructures to keep up with the competition, boost productivity and reduce operating overheads. Virtualization might sound like a complex field, but it also offers many benefits to the modern business. This blog post discusses the most important benefits of virtualization and how they concern SMBs seeking to make the most out of their existing infrastructure.

Content type: Blog Post

Keywords: virtualization

Links:

Everything You Need to Know about Phishing Scams

Phishing scams are on the rise, becoming ever more sophisticated in the process. This blog post explains how phishing scams work before discussing the steps that businesses need to take to reduce the risks to acceptable levels. Points covered include staff training, antimalware and outsourcing security to managed services providers.

Content type: Blog Post

Keywords: Cybersecurity

Links:

The Amazing Benefits of Infrastructure-as-a-Service for SMBs

As technology continues to evolve, businesses are finding it harder than ever to keep up with the times. Infrastructure-as-a-service is a cloud computing model that allows businesses to rely on online services for their IT needs. This blog post discusses the key benefits for cash-strapped SMBs and startups, including reduced costs, improved security and unlimited scalability.

Content type: Blog Post

Keywords: cloud computing,iaas

Links:

5 Best Practices for Building a Rock-Solid Disaster-Recovery Plan

Even just an hour of downtime can cost a company thousands of dollars in lost revenue. To alleviate the effects of unexpected downtime, companies of all sizes are investing heavily in IT disaster recovery as part of their business continuity strategies. In an age when digital data is often a company's most important asset, it's imperative that a disaster-recovery plan is regularly tested and updated and incorporates all the elements necessary to minimize losses should the worst happen.

Content type: Blog Post

Keywords: disaster recovery,business continuity,cybersecurity

Links:

Why Mobile Device Management Is Critical in the Modern Business

Mobile technology has become a crucial enabler of modern business communication, but convenience also comes with an added risk. Incorporating mobile into your business IT and communications infrastructure means mobile device management (MDM) should become a central part of your cybersecurity strategy.

Content type: Blog Post

Keywords: MDM,mobile device management,cybersecurity,mobile,mobile technology,BYOD

Links:

Why Your Business Needs a Backup and Disaster-Recovery Strategy

According to Dell, data loss and downtime costs global business $1.7 trillion per year. This startling figure illustrates the fact that many businesses are woefully unprepared for unexpected IT disasters. Nonetheless, thanks to the rise of managed IT services and off-site backup solutions, there's no longer any need for SMBs with limited financial resources to be left inadequately protected.

Content type: Blog Post

Keywords: managed IT services,disaster recovery,off-site backup,cloud storage,cloud computing,NAS

Links:

5 Characteristics Every Thought Leader Needs

Establishing a reputation as an industry authority is a core element of brand building, but it requires solid thought leadership. Through an effective content marketing and social media strategy, brands can define unique personalities and become recognized authorities in their industries.

Content type: Blog Post

Keywords: thought leadership,content marketing,social media marketing,branding

Links:

5 Ways to Humanize Your Business Blog

Many business blogs are bland and lacking in originality, instead written primarily with the search engines in mind. Nonetheless, done right, business blogging can be one of the most effective ways to build website traffic and reach out to qualified leads. To help ensure long-term success, a business blog needs to inject real personality into its content to forge lasting relationships and inspire conversation.

Content type: Blog Post

Keywords: business blogging,blogging,content marketing

Links:

X E-Commerce Mistakes that Cost Sales

There's much more to building a successful e-commerce store than setting up a website and choosing an online shopping platform. There are many importance factors that greatly influence your conversion rate and reduce the rate of shopping-cart abandonment. From poor product descriptions to slow delivery to confusing pricing, this article discusses some common e-commerce mistakes that can cost online stores dearly.

Content type: Blog Post

Keywords: e-commerce,online shopping,user experience

Links:

A Digital Marketing Guide for Real Estate Professionals

This guide takes an in-depth look into the world of digital marketing in the context of the real estate industry. Aimed towards both startups and individuals, it covers all of the major elements of digital marketing, taking into account current trends in consumer behaviours. Of particular interest in this field is the rising popularity of virtual reality and other visually orientated content, such as 360-degree presentations of properties available for sale or rent.

Content type: Article

Keywords: real estate,digital marketing

Links:

How Changing Customer Experiences Are Driving the Need for a Complete, End-to-End Approach to Digital Marketing

No longer is conventional digital marketing enough - to remain competitive, brands now need to focus on growth marketing. Empowered by modern technology, the customer journey continues to evolve at a rate many brands are struggling to keep up with. That's why businesses need to adopt a complete, end-to-end marketing strategy that explores every stage of the customer journey from initial awareness to brand advocacy.

Content type: Blog Post

Keywords: customer journey,growth marketing,growth hacking,full-service digital marketing

Links:

Why Defining Your Recovery Objectives Is a Critical First Step in Managing Digital Risk

How much data can your business afford to lose? This article would start by exploring the various direct and indirect costs of data loss and the unscheduled downtime that comes with it. Afterwards, we'll talk about the two most important metrics in any disaster-recovery strategy - recovery point objectives (RPOs) and recovery time objectives (RTO). The article would include actionable information to help business leaders determine their optimal RPOs and RTOs.

Content type: Blog Post

Keywords: RPO,RTO,disaster recovery,downtime,risk management

Links:

5 Common Fears Business Leaders Have about the Cloud (and How to Overcome Them)

Despite the cloud revolution being well underway, many business leaders are hesitant to do away with their in-house IT departments. This article will highlight some of the most common concerns, including compliance, legal liability, access management, downtime and lack of control. We'll conclude with a look at how IT decision-makers can alleviate these concerns by partnering with a cloud provider that understands the unique challenges facing their industry.

Content type: Blog Post

Keywords: cloud migration,cloud computing,cloud security,hybrid cloud,public cloud,private cloud

Links:

How Much Does Unscheduled Downtime Really Cost Your Business

Unscheduled downtime is one of the biggest causes of financial loss and stifled productivity in today's highly technology-reliant businesses. This article would take a deeper look into the various direct and indirect costs of unscheduled downtime, such as remediation efforts and reputational damage. Finally, we'll offer managed services as a solution while providing actionable information on what decision makers should look for in cloud vendor SLAs.

Content type: Blog Post

Keywords: downtime,cost of downtime,unscheduled downtime,disaster recovery,SLAs,choosing a cloud provider

Links:

How to Set Up a Small Business Data Center

While cloud computing might be making the headlines these days, there remains a strong case for setting up a local data center. A data center doesn't have to be a vast server farm operated by a major global company either. In this guide, we'll be looking at the various elements involved in setting up a small business data center, taking into account important factors such as cooling and electrical infrastructure, hardware systems, operating systems, virtualization and security.

Content type: Article

Keywords: data center,cloud computing,virtualization

Links:

How Local Businesses Can Succeed in a Mobile World

Mobile accounts for the overwhelming majority of digital growth across almost all industry sectors. However, nowhere has the rise of mobile been more pronounced than in the world of local business. This article explores the critical role of mobile in small business marketing by discussing the key trends in the industry and how consumers use mobile devices to find and engage with high-street venues.

Content type: Blog Post

Keywords: local business,inbound marketing,mobile marketing

Links:

Why User-Generated Content is the Lifeblood of Your Business

According to BrightLocal, more than 90% of consumers now read reviews online before making a purchase. Nonetheless, many brands still don't appreciate the power of online reviews, instead trying to maintain direct control over their reputations the old-fashioned way. In this blog post, we'll explain why such an approach is neither effective nor sustainable. We'll also explore how businesses can leverage the power of user-generated content to help them grow.

Content type: Blog Post

Keywords: online reviews,user-generated content,earned media,inbound marketing,marketing strategy

Links:

Why Your Business Needs a Backup and Disaster-Recovery Strategy

According to Dell, data loss and downtime costs global business $1.7 trillion per year. This startling figure illustrates the fact that many businesses are woefully unprepared for unexpected IT disasters. Nonetheless, thanks to the rise of managed IT services and off-site backup solutions, there's no longer any need for SMBs with limited financial resources to be left inadequately protected.

Content type: Blog Post

Keywords: managed IT services,disaster recovery,off-site backup,cloud storage,cloud computing,NAS

Links:

Why Mobile Device Management Is Critical in the Modern Business

Mobile technology has become a crucial enabler of modern business communication, but convenience also comes with an added risk. Incorporating mobile into your business IT and communications infrastructure means mobile device management (MDM) should become a central part of your cybersecurity strategy.

Content type: Blog Post

Keywords: MDM,mobile device management,cybersecurity,mobile,mobile technology,BYOD

Links:

How Changing Customer Experiences Are Driving the Need for a Complete, End-to-End Approach to Digital Marketing

No longer is conventional digital marketing enough - to remain competitive, brands now need to focus on growth marketing. Empowered by modern technology, the customer journey continues to evolve at a rate many brands are struggling to keep up with. That's why businesses need to adopt a complete, end-to-end marketing strategy that explores every stage of the customer journey from initial awareness to brand advocacy.

Content type: Blog Post

Keywords: customer journey,growth marketing,growth hacking,full-service digital marketing

Links:

5 Best Practices for Building a Rock-Solid Disaster-Recovery Plan

Even just an hour of downtime can cost a company thousands of dollars in lost revenue. To alleviate the effects of unexpected downtime, companies of all sizes are investing heavily in IT disaster recovery as part of their business continuity strategies. In an age when digital data is often a company's most important asset, it's imperative that a disaster-recovery plan is regularly tested and updated and incorporates all the elements necessary to minimize losses should the worst happen.

Content type: Blog Post

Keywords: disaster recovery,business continuity,cybersecurity

Links:

Why User-Generated Content is the Lifeblood of Your Business

According to BrightLocal, more than 90% of consumers now read reviews online before making a purchase. Nonetheless, many brands still don't appreciate the power of online reviews, instead trying to maintain direct control over their reputations the old-fashioned way. In this blog post, we'll explain why such an approach is neither effective nor sustainable. We'll also explore how businesses can leverage the power of user-generated content to help them grow.

Content type: Blog Post

Keywords: online reviews,user-generated content,earned media,inbound marketing,marketing strategy

Links:

Is Your Business Ready for IoT Cybersecurity Challenges in 2019?

With new regulations like GDPR in full swing, businesses are under more pressure than ever to get a handle on digital security and privacy. While the rise of internet-connected smart technology brings many new opportunities to businesses across all sectors, it also increases potential attack surfaces dramatically. This article will highlight some of the biggest security threats to IoT in the coming years, such as botnet attacks and the WPA2 KRACK attack vulnerability.

Content type: Blog Post

Keywords: IoT security

Links:

How Much Does Unscheduled Downtime Really Cost Your Business

Unscheduled downtime is one of the biggest causes of financial loss and stifled productivity in today's highly technology-reliant businesses. This article would take a deeper look into the various direct and indirect costs of unscheduled downtime, such as remediation efforts and reputational damage. Finally, we'll offer managed services as a solution while providing actionable information on what decision makers should look for in cloud vendor SLAs.

Content type: Blog Post

Keywords: downtime,cost of downtime,unscheduled downtime,disaster recovery,SLAs,choosing a cloud provider

Links:

Is Your Business Ready for IoT Cybersecurity Challenges in 2019?

With new regulations like GDPR in full swing, businesses are under more pressure than ever to get a handle on digital security and privacy. While the rise of internet-connected smart technology brings many new opportunities to businesses across all sectors, it also increases potential attack surfaces dramatically. This article will highlight some of the biggest security threats to IoT in the coming years, such as botnet attacks and the WPA2 KRACK attack vulnerability.

Content type: Blog Post

Keywords: IoT security

Links:

Why Defining Your Recovery Objectives Is a Critical First Step in Managing Digital Risk

How much data can your business afford to lose? This article would start by exploring the various direct and indirect costs of data loss and the unscheduled downtime that comes with it. Afterwards, we'll talk about the two most important metrics in any disaster-recovery strategy - recovery point objectives (RPOs) and recovery time objectives (RTO). The article would include actionable information to help business leaders determine their optimal RPOs and RTOs.

Content type: Blog Post

Keywords: RPO,RTO,disaster recovery,downtime,risk management

Links:

5 Common Fears Business Leaders Have about the Cloud (and How to Overcome Them)

Despite the cloud revolution being well underway, many business leaders are hesitant to do away with their in-house IT departments. This article will highlight some of the most common concerns, including compliance, legal liability, access management, downtime and lack of control. We'll conclude with a look at how IT decision-makers can alleviate these concerns by partnering with a cloud provider that understands the unique challenges facing their industry.

Content type: Blog Post

Keywords: cloud migration,cloud computing,cloud security,hybrid cloud,public cloud,private cloud

Links:

How Customer Profiling and Audience Segmentation Help Grow Your Brand

Far too many brands try to be everything for everyone, and their marketing strategies tend to reflect this. However, by developing and categorizing audience personas, brands will be better positioned to personalize their marketing efforts instead of coming across as irrelevant.

Content type: Blog Post

Links:

Why Server Colocation Offers the Logical Solution for Hybrid IT Environments

Today's organizations face enormous challenges when it comes to building scalable IT environments while still maintaining control over their data both in the cloud and out of it. Compliance, security and data sovereignty are other concerns that are keeping some businesses from adopting cloud techs. Instead, many choose a hybrid IT infrastructure in which server colocation presents the ideal venue. This long-form blog post explains why.

Content type: Blog Post

Links:

Determining the Real Cost of Downtime and Why You Need Proactive Care to Prevent It

According to Gartner, the average cost of IT downtime is $5600 per minute. Let's look at how individual companies quantify the effects of unscheduled downtime and make clear the reasons why businesses need a rock-solid backup and disaster-recovery strategy empowered by cloud technology.

Content type: Blog Post

Links:

5 Reasons Why Most Companies Fail at Digital Transformation, and What Your Business Needs to Do to Avoid Making These Costly Mistakes

Here are the five I have in mind for this long-form, information-packed blog post: - Failure to align business goals with technology - Lack of buy-in from senior management - Resistance to change - Lack of the right talent - Integration problems with legacy systems

Content type: Blog Post

Keywords: digital transformation

Links:

5 Ways to Build Trust with Business Blogging

- Banish the jargon - Tell your story - Teach, don't tell - Know your audience - Map customer experiences

Content type: Blog Post

Links: