nDash.co is a content creation platform that provides brands and agencies with access to the world's top freelance writers.

nDash Writer Profile for Felicity Lester

Felicity Lester

Headline

Crafting compelling copy, blogs and content for your brand.

About Me

I'm a Melbourne-based professional freelance copywriter who is ready and waiting to help you with any of your content needs. ​

From landing pages to the creation of entire website content, regular blogs to social media implementation and management, I have extensive experience with a wide range of clients in both Australia and on foreign shores. Have a browse through my 'Work & Experience' and 'Happy Customers' pages of my official website for an insight into what I can do for you.

Industries I Write About

Leisure & Travel

Find writers and ideas in this industry

Staffing & Recruiting

Find writers and ideas in this industry

Apparel & Fashion

Find writers and ideas in this industry

Mental Health Care

Find writers and ideas in this industry

Retail

Find writers and ideas in this industry

Health, Wellness & Fitness

Find writers and ideas in this industry

Marketing & Advertising

Find writers and ideas in this industry

Hospital & Health Care

Find writers and ideas in this industry

Food & Beverages

Find writers and ideas in this industry

My Writing Samples

Thrifty Travel Blog

I write all web content for the Thrifty travel blog - a large Australian company with a high revenue.

https://www.thrifty.com.au/blog/

Ultimate Karting Sydney Blog

I write all weekly content for UKS on Sydney events, party planning and team building strategies.

http://www.ultimatekartingsydney.com.au/karting-blog/

Canningvale Interior Blog

A blog for a top-end interiors company.

https://www.canningvale.com/blog/3-simple-steps-to-a-pinterestworthy-bed/

Manchester Interiors Blog

A blog on inter-seasonal bed linens for a large furniture retailer.

https://www.manchestermadness.com.au/blog/Change-Sheets-Autumn/

Organic Cosmetics Blog

A blog for an online cosmetics retailer.

http://www.naturallysafe.com.au/blog/the-neverending-benefits-of-coconut-oil/

Natural Therapies Blog

A blog for a natural therapies products online retailer. All blogs currently live are written by me.

http://twelveemporium.com.au/blog//1_the-life-altering-power-of-affirmations.html

Technology Product Descriptions

I write all product descriptions for this online Australian technology company.

https://www.myefm.com/case-armour

Property listing - Sydney, Australia

Just one example of some ongoing listings I write for a luxury estate agents in Australia.

http://www.guardianrealty.com.au/Buy/Residential-Real-Estate?id=acr5421&lid=84523

Recruitment Blog

An example of some of the work I produce for large recruitment companies across the globe.

https://www.midamericacareers.com/blog/big-names-that-found-career-success-later-in-life

Experience

Copywriter, social media manager and blogger

I have my own small copywriting business, which I have operated full time for 4 years. I work with a range of businesses from across the globe to create content that sells.

Company: Freelance

I worked there from 11/2015 until now

Premium Digital Account Manager

Digital account manager for premium website customers. Making changes to websites, adding new products, regularly keeping in touch with customers.

Company: Sensis

I worked there from 5/2014 until 12/2015

Content I Write

Ideas and Pitches I Wrote

Big names that found their niche career later in life

An inspiration blog article focusing on briefly profiling a number of famous people who didn't find what they were great at or find success in a field until later in their lives. Examples will be the creator of Starbucks, Oprah Winfrey, J.K Rowling and Walt Disney - all individuals who had to keep working at their dream career to become successful.

Content type: Blog Post

Keywords: careers,inspiration,success stories

Links:

5 Tips for Maintaining Gorgeous Curls

A spirited blog on how to maintain curly hair for optimum hair health. Tips will include washing less regularly to avoid drying hair out, using hair products targeted at curly hair types, avoiding hot appliances when you can and working with your natural curl

Content type: Blog Post

Keywords: hair,hair stylist,curly hair,beauty

Links:

The Science of Sleep and How To Get More of It

A blog article listing tried and tested tips for a better nights sleep - and the role of sleep in overall health. Tips will include a cutoff time for caffeine and large meals, aromatherapy assistance, air flow in the sleeping space and avoiding hot showers or baths to avoid overheating the body.

Content type: Blog Post

Keywords: sleep,health,fitness,vitality

Links:

Aromatherapy for Beginners: A Guide to Popular Oils

A blog article aimed at those who are newcomers to the aromatherapy scene. Will focus on the most popular oils, their qualities and who they are best suited to / ailments / popular uses. Will include links to each oil I write on that you offer.

Content type: Blog Post

Keywords: aromatherapy,essential oils

Links:

Safety on foreign shores: How America measures up

A research piece comparing Australian Occupational Health & Safety measures and how these measure up against current US standards. Some statistics included. Research price included in quote.

Content type: Blog Post

Keywords: Australia,America,OH&S,safety at work

Links:

5 rules for avoiding over-packing

A 500 word blog comprised of 5 rules to follow to avoid over-packing for your next trip. Over-packing is a common mistake by many when traveling, and the 5 rules will include tips on packing for a set number of days, avoiding packing for events you may not even attend (dressy dinners etc) and also how to take up less space by using travel-sized alternatives to your luxury items.

Content type: Blog Post

Keywords: travel,packing,backpacking,road trips

Links:

Excessive sweating and how to combat it

An article on hyperhidrosis (excessive sweating), potential causes (illness or sudden onset with no underlying reason) and the best ways to keep yourself cool and combat it in your day-to-day life. This will include using ice-packs designed to be transportable, having cool showers, avoiding spicy or hot foods or drinks, amongst other tips. This is a common condition that many don't like to discuss and find embarrassing, so it is important to discuss.

Content type: Blog Post

Keywords: sweat,health,illness,perspiration

Links:

Interview Don'ts: Films with memorable lessons for job seekers

A fun piece that will appeal to younger candidates. Focusing on profiling a few films that have memorable scenes surrounding job interviews - mostly ones that show you exactly how not to tackle them. Will serve as a humorous way of providing interview tips on what and what not to do, with lessons behind them. Film ideas to work into the piece include Stepbrothers, The Internship, The Pursuit of Happiness, Reality Bites.

Content type: Blog Post

Keywords: job interview,job hunt,job search,interviewing tips

Links:

Body language hints in interviewees and what these mean

A piece aimed at your employer target audience. Focusing on body language, what it is, and subtle hints employers should look for in interviewees or job candidates to determine if they are the right fit for the role. Examples will include closed vs open body language, eye contact, leaning forward and showing interest - amongst others. The aim will be to educate employers on these additional ways they can gauge whether a interviewee is the right fit for their company.

Content type: Blog Post

Keywords: job interview,interview tips,body language

Links:

The importance of producing relateable content

A blog article on why maintaining a conversation, colloquial tone with your marketing campaign is so important. This will include discussion of trust, an easily-approachable brand and your target audience 'voice' etc. I see that you have listed your tone as 'witty' and conversational in your profile, and I can definitely relate to that. Please see my profile and writing samples to get an idea of the way I craft content.

Content type: Blog Post

Keywords: brand marketing,marketing,content

Links:

The importance of home care technology in maintaining a sense of independence in the elderly

A piece on why home care technology is revolutionizing the sense of independence the elderly often lack. This will work primarily as an inspiring piece, as it is common knowledge that many in the aged care system feel disconnected, lack a sense of independence and feel reliant on others.

Content type: Blog Post

Keywords: aged care,technology

Links:

Taking the plunge into freelancing: peaks and pitfalls to be aware of

A piece on the highs and lows of freelancing. Third person written. Focusing on the importance of self-motivation, having a designated "home office" area, creating routine like you would at any regular desk job.

Content type: Blog Post

Keywords: freelancing,how-to,working remotely,working from home

Links:

The rise of Instagram marketing

A piece on how Instagram has become the new go-to for self-marketing. A strong focus on why businesses are now using the social platform more and more in place of other platforms like Facebook, why photo sharing is so important for selling and some tips on how to get started as a novice to the platform.

Content type: Blog Post

Keywords: Instagram,marketing

Links:

The importance of self-care in recovery

A piece on how to achieve self-care during a mental health crisis. With be approached with a friendly, warm voice, and will include tips on how to appropriately nurture yourself in recovery, such as treating yourself to treatments to build confidence and practise self-love.

Content type: Blog Post

Keywords: mental health,self care

Links:

How to practise the art of mindfulness on the go

A piece detailing some basic tools for combating anxiety while traveling or during a hectic time at work. Will include tips such as square breathing, progressive muscle relaxation exercises and focusing on your immediate surroundings.

Content type: Blog Post

Keywords: sleep,relaxation,anxiety,stress,mindfulness

Links:

You're never too young: Start combating the signs of ageing now

A blog on why anti-ageing measures, in relation to skincare, should be implemented from a young age in order to have the most chance at success. The piece will include some signs of ageing and how early these start appearing.

Content type: Blog Post

Keywords: skincare,beauty,cosmetics

Links:

The importance of colour in brand creation

A 600 word piece on the importance of understanding the effects of various popular colours when creating a brand image or website. Will focus on a series of primary colours and the qualities of these/what they convey to consumers. Will then discuss current trends in colour, touching on the Pantone Colour of the Year 'Greenery', and some tips on how to know which colour is the right one for your own unique brand.

Content type: Blog Post

Keywords: colour,design,web design,branding,marketing,advertising

Links:

First impressions: 5 sure-fire ways to assess an interviewee

A blog post in list-style, giving hiring managers effective ways to assess an interviewee during the interview process. Will include assessing positive and negative body language, the importance of gut instinct and gauging whether they are a team player.

Content type: Blog Post

Links:

5 local dishes you must sample when visiting Istanbul

A blog post focusing on five traditional Turkish dishes that you must try when visiting Istanbul. A fun, informative post.

Content type: Blog Post

Links:

5 destination wedding locations you may not have considered

A list-style blog profiling five destination wedding locations that are lesser-known but equally as exciting as famous hotspots. A fun, light-hearted piece.

Content type: Blog Post

Links:

Find yourself: Keeping yourself safe while travelling solo800

A blog post on the “rules” of travelling solo. I myself have travelled solo to over 25 countries worldwide and am a strong proponent of it. I have seen solo travellers make disastrous mistakes along the way, so it will also work as a checklist of how to protect yourself while enjoying your adventure.

Content type: Blog Post

Links:

Good gum health: Why it is so important

A piece on gum disease and gingivitis and the dangers of it. This will include proven links between gum disease and heart disease, as well as obvious mouth, teeth and gum damage. I have personal experience with the damage it can cause, and have been well versed on how to achieve the gum health standards I'm proud to have today.

Content type: Blog Post

Keywords: dentistry

Links:

A brief history of the development of dental implants

A piece on how far the technology behind dental implants has come from its inception.

Content type: Blog Post

Links:

The emerging importance of social media sponsored a

A down-to-earth blog on the emergence of sponsored ads on social media platforms, and why utilising this is a great way to build brand awareness.

Content type: Article

Links:

Girls gone wild: The best cities for shopping til you drop

A piece detailing a handful of cities that offer world-class shopping, ideally suited to your 'girls holidays' blog genre. Will include New York, Paris, Bangkok and a selection of other exciting destinations. I have also been to the ones I will be listing, and have done a lot of shopping at each port of call!

Content type: Blog Post

Keywords: shopping,travel

Links:

New Year, New You? 5 destinations to find your path

A timely New Year’s piece listing five destinations that are known for inspiring creativity, promoting calm and finding peace. A feel-good blog, with destinations such as Sapa in the mountains of Vietnam that are sure to attract readers.

Content type: Blog Post

Links:

5 success stories that build their way up from rock bottom

An inspiring blog to kick off the New Year. I previously wrote a piece on successes that made it later in life, but this one will focus on new people that started out on the bottom rungs of the corporate or career ladder. Will include Richard Branson, Steve Jobs and then some lesser-known icons.

Content type: Blog Post

Links:

Pinterest: An untapped social media goldmine?

A piece detailing the importance and growth of Pinterest as a successful content marketing method. Will include tips on how to best utilise the platform.

Content type: Blog Post

Keywords: Pinterest

Links:

2018 at a glance: Food trends sure to take off in the New Year

A blog post on food trends anticipated to increase in popularity in the New Year. A timely piece that includes “trending” diets such as the ketogenic diet.

Content type: Whitepaper

Keywords: Food

Links:

Read the signs: Body language tips to gauge the aptitude of your interviewee

An insightful blog post, providing small but meaningful body language tips to recruiting managers who are tasked with interviewing job applicants. I have extensive experience writing both blogs and web content for recruitment agencies, as well as interviewing subjects myself in leadership roles.

Content type: Blog Post

Keywords: Recruitment

Links:

Das ist gut! 5 must-try authentic German dishes

A lighthearted blog, listing five German treats that must be tried at least once. I have travelled to Germany and Austria and adored the food, so after reading your company history it inspired me to pitch to you!

Content type: Blog Post

Keywords: Food

Links:

5 genius ways to tame frizzy hair

A blog post centred around the care and treatment of curly hair. I have curly hair that can get frizzy extremely quickly, so I feel that I am well aware of how to manage it and can offer some great tips. I am a professional Australia copywriter and blogger with many happy health and beauty client testimonials behind me. Please see my profile for further information.

Content type: Blog Post

Keywords: hair

Links:

Fitness motivation for beginners

A blog article targeting newcomers to the world of fitness. The blog will include tips to prepare for the fitness journey ahead of them, finding the right style of exercise for them and some motivational information on how fitness is an investment they won't regret.

Content type: Blog Post

Keywords: fitness

Links:

5 red flags to note in job candidates

A blog article targeted at recruitment managers tasked with handling applications and interviewees. The blog will outline five key red flags recruiters should note, both during the perusal of job applications, as well as during the interview process.

Content type: Blog Post

Keywords: recruiting

Links:

Vacate cleaning: How to leave your rental property immaculate

A blog post offering expert tips on completing a thorough clean-up before vacating a rental property. This is a valuable content idea, both for agents and tenants, and offer tenants the best chance at having their security deposit refunded.Blog will include tips on steam cleaning carpets, sugar soaping walls and general clean-up tips.

Content type: Blog Post

Keywords: real estate

Links:

Up and coming property locations in London

A blog focusing on areas of Central London that are experiencing a popularity boom. Will include current trends and explain why these districts are popular, what is nearby, and what they offer to prospective residents.

Content type: Blog Post

Keywords: real estate

Links:

Choosing frames to match your decor

A stylistic blog recommending frame styles according to the interior design of your space. It will focus on some popular decor trends (coastal, rustic etc), and in turn recommend a frame style to suit.

Content type: Blog Post

Keywords: frames

Links:

Ingrown hair: The lowdown

Hi there, I have written for your business in the past and would love to write a blog post for you on ingrown hair. What it is, what causes it, how to prevent it, and a range of treatments for it, including laser therapy and home remedies to try. I have suffered from severe ingrown hairs my entire life, and have tried almost everything. I would be happy to deliver a blog post of 1000 words within 3 days of acceptance of pitch. Kind regards, Felicity Lester

Content type: Blog Post

Links:

10 ways to diffuse anxiety an anxiety attack

A long blog piece on immediate strategies you can implement to diffuse an oncoming panic attack or generalized anxiety. These will include tips such as: undertaking a form of exercise, eating clean, fresh produce, talk therapy (with friends or a professional), goal setting and practicing mindfulness.

Content type: Blog Post

Links:

How to master mindfulness for a calmer mind

A long blog post (excellent for SEO), that delves deep into the concept of mindfulness. It will discuss how CBT (cognitive behavioural therapy) works, and will demonstrate smalls ways to start implementing mindfulness into your everyday life.

Content type: Blog Post

Links: