nDash.co is a content creation platform that provides brands and agencies with access to the world's top freelance writers.

nDash Writer Profile for Ben Rand

Ben Rand

Headline

Content Creator, Digital Marketer

About Me

Marketing communications writer, strategist and leader who views the world through the eyes a storyteller.

Stories matter and give meaning to our lives. They are the backbone of making communication a powerful force in our lives. I believe that as marketers and communications, we have a unique opportunity to help our organizations tell stories - in writing, through video, through pictures and sound.

To tell your stories, I'll rely on 10+ years of progress in marketing communications, with experience in PR, and media relations as well as content and digital marketing.

In version 1.0 of my career, I was a daily newspaper reporter who became a fast learner on a range of subjects and developed a keen curiosity about the way the world works. If I don't know about something, the chances are great that I know somebody who does, and I'm unafraid to ask the questions required to figure it all out.

And as a marathoner, I'm willing to go the distance.

Specialties: Content marketing, public relations, media relations, writing, research, strategic thinking, marketing, communication, general economy, technology.

Industries I Write About

Hospital & Health Care

Find writers and ideas in this industry

Marketing & Advertising

Find writers and ideas in this industry

Photography

Find writers and ideas in this industry

Defense & Space

Find writers and ideas in this industry

Higher Education

Find writers and ideas in this industry

Law Practice

Find writers and ideas in this industry

My Writing Samples

Sustainable Ink: Eco-Friendly Printing

A polymer scientist at Xerox Research Centre of Canada, Guerino Sacripante feels a deep personal responsibility to reduce our reliance on fossil fuels. His 30 years of research and innovation are propelling us into a future where printer inks and toners increasingly come from renewable sources with a low environmental impact.

https://www.xerox.com/en-us/innovation/insights/sustainable-ink

Making the un-makeable: the future of 3D printing

Michelle Chr├ętien is a materials scientist and a research leader in the fields of electronic materials and 3D printing. With her multidisciplinary team of chemists, material scientists and engineers at the Xerox Research Centre of Canada (XRCC), Michelle is working on creating revolutionary new materials that could change how we live and work.

https://www.xerox.com/en-us/innovation/insights/printed-electronics

New York vintners urged to pop their corks at annual wine event

New York winemakers are proposing a toast to a new opportunity. Just don't slip up and accidentally call it "champagne." Sparkling wine is on the rise in New York.

http://news.cornell.edu/stories/2018/03/new-york-vintners-urged-pop-their-corks-annual-wine-event

Experience

Public Relations and Community Relations Manager

Overseeing external communications programs and activities, including media relations, public relations and community relations, for nationally recognized law firm. Developing and executing business development strategies and plans for attorney teams in nine New York communities. Establishing and sustaining relationships with journalists in each local area where Harris Beach maintains an office. Pitching and placing attorneys into stories in recognition of their thought leadership in various are

Company: Harris Beach PLLC

I worked there from 5/2018 until now

Public Relations and Media Relations Manager

Overseeing media relations and public relations strategy at tactics for Cornell's second largest college. Managing relationships with media and other third party influencers. Working to build reputation for research, outreach and teaching of more than 300 faculty members.

Company: Cornell University

I worked there from 9/2017 until 5/2018

Manager, Digital Marketing and Communications

Served as chief storyteller for newly established brand in business process services and outsourcing marketplace. Conceived of ideas, investigated their feasibility and developed them into stories for use in digital marketing and social media. Gathered resources; oversaw work of agency and internal teams in creating and publishing content. Completed a portfolio of several hundred digital assets -- eBooks, slideshares, blog posts, videos, infographics and other items on-time and on-budget.

Company: Conduent

I worked there from 1/2017 until 9/2017

Content Marketing Manager

Led strategic planning, development and execution of content marketing strategy for Xerox.com. Oversaw production of eBooks, slideshares, long-scrolling editorial pages, infographics, videos and other long-form content. Initial content generated 200,000 page views in six months. Managed blog network and producing blog posts and articles; my team successfully doubled page views and subscribers in 2015. Also served as managing editor of the former RealBusiness.com, a digital magazine

Company: Xerox Corp.

I worked there from 8/2014 until 12/2016

Marketing Communications Manager

Supervised team of 10 professionals in developing marketing communications strategies, tactics and outputs for Harris RF Communications, a division of Harris Corporation. Harris RF specializes in tactical and public safety communications equipment and networking expertise. Responsible for successful execution of trade shows and various projects in public relations, advertising and media relations, graphic design, employee communications and other areas.

Company: Harris Corporation

I worked there from 2/2007 until 8/2014

Content I Write