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nDash Writer Profile for Alexandra Deabler

Alexandra Deabler

Headline

Freelance Digital Content Editor

About Me

I’m the best next employee you never knew you couldn’t live without. I am an enthusiastic writer, editor, and blueberry scone connoisseur.

I have an MFA in Creative Writing and 3+ years experience writing and editing for both print and digital.

Brief background: I have written and edited content for landing pages, newsletters, emails for A/B testing, social media copy, blog content, banner ads, travel articles, food blog posts, SEO-driven slideshows, service pieces, California history, and more.

Writing samples are available on my website: alexandradeabler.com.

Industries I Write About

Food & Beverages

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Restaurants

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Writing & Editing

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Leisure & Travel

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Financial Services

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My Writing Samples

A Perfect Day in Folsom, CA

A travel piece about Folsom, CA

https://media.wix.com/ugd/9addd0_abad7ed9425b4bcf8fd05914e31577da.pdf

Experience

Freelance Social Media and Content Editor

• Use Wordpress to edit and update website content and upload media • Conduct interviews for staff bios and at special events to include in newsletters and for web • Write copy and source photos to post across all social channels using social media best practices • Use analytics to track popular posts and increase viewership and web presence

Company: Various

I worked there from 12/2016 until now

Copywriting Intern

• Pitched script ideas for “Member Stories” video ad campaign • Wrote copy for social media, emails, newsletters, and SEO and SEM ads • Performed A/B testing for CTA buttons, newsletters, emails, and banners • Edited blog content, landing pages, and newsletters to reflect brand • Collaborated with the design team on ad and direct mail campaigns

Company: SoFi

I worked there from 5/2016 until 8/2016

Researcher and Lifestyle Writer

• Pitched and wrote travel, food, and current events stories for the print magazine, website, and blog • Fact checked stories to ensure accuracy and integrity of brand • Wrote and scheduled posts to social media accounts via SocialFlow • Wrote evergreen SEO-friendly home, garden, and travel slideshows • Used Adobe Creative Suite to source, upload, and format photos for web

Company: Sunset magazine

I worked there from 3/2014 until 5/2016

Editorial Assistant--Newsroom

• Wrote daily “Yearyears” column • Filed Letters to the Editor and updated freelance contract database • Updated the weekly events calendar • Updated the Twitter channel with breaking news • Answered phones and greeted and assisted walk-in guests

Company: The Modesto Bee

I worked there from 9/2013 until 3/2014

Content I Write