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nDash Writer Profile for Michele Lashley

Michele Lashley

Headline

Owner/Chief Brand Storyteller, Karacom Creative

About Me

I bring a unique (from what I've been told!) skill set to the creative process. In addition to having worked as a marketing communications and copywriting professional for more than 20 years, I also have a legal background that allows me to inject a distinctive combination of creativity and analytical thinking into any project I work on.

Being the serial entrepreneur that I am, I've always sought ways (beyond the traditional 9-5 position) to work with organizations of all sizes regarding their marketing communication needs. Creativity, combined with an ability to quickly synthesize complicated information into effective marketing messages, gives me an edge when it comes to developing marketing communications materials, strategies and training programs for extremely complex sectors—including the manufacturing, high-tech and pharmaceutical industries.

In addition to my work as a copywriter and content strategist, I also serve as an adjunct instructor in the Elon University School of Communications, teaching courses such as Media Writing, Corporate Publishing, Strategic Writing, Public Relations & Civic Responsibility, Visual Communication, Strategic Campaigns, Professional Speaking & Rhetoric, Copywriting and Principles of Advertising. I love working with students who are rising professionals in the field!

If you'd like to check out some of my blog posts, go to my site at The Smarter Writing Lab. And you can listen to my podcast--called The Smarter Content Marketing Lab--on iTunes.

Industries I Write About

Hospital & Health Care

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E-learning

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Health, Wellness & Fitness

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Higher Education

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Leisure & Travel

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My Writing Samples

My Portfolio

Much of the work I do is confidential in nature. But, I've posted samples of my work that is available for public viewing. I'd love for you to take a look! If you have any questions about other types of projects I've worked on, please connect with me at kmlashley@nc.rr.com.

https://www.behance.net/search?content=projects&sort=appreciations&time=week&search=michele%20lashley

Experience

Owner

Provide multiplatform copywriting and content strategy services for mid-size businesses to large corporations, as well as advertising agencies; types of work completed include Web-based experiences, creative concepts and strategies for pitch-related materials, online campaigns, corporate capability collateral, corporate branding strategies and content, instructional design for sales training sessions, print ads, video scripts, brochures, newsletters, radio spots and direct mail pieces; extensive experience in writing for healthcare, high-tech, manufacturing, colleges/universities and law firms.

Company: Karacom Creative

I worked there from 1/2002 until now

Director of Content Services

Managed the content services group of this marketing communications agency; served as lead copywriter and content strategist on a projects for a variety of clients; worked closely with strategists, behaviorists, account services personnel and creatives in developing communications solutions that addressed specific client needs; charged with establishing and maintaining the brand voice for the agency

Company: Micromass Communications

I worked there from 1/2008 until 10/2011

Adjunct Instructor

Serve as an adjunct instructor in the School of Communications, teaching courses such as Media Writing, Corporate Publishing & Writing, Professional Speaking & Rhetoric, Copywriting, Principles of Advertising, Strategic Writing and Public Relations & Civic Responsibility

Company: Elon University

I worked there from 8/2012 until now

Account/Public Relations Executive

Managed the account activities of a variety of high-tech clients and worked with them in developing and implementing their marketing and advertising strategies; served as the primary copywriter for the majority of these accounts; worked with companies in executing their public relations programs—including contacting editors of trade publications, securing article opportunities in trade publications, editing and distributing press releases, etc.

Company: Business-to-Business (BtB) Marketing Communications

I worked there from 8/2000 until 1/2002

Attorney

I have a law license and practiced law on a full-time basis from 1996 to 2000.

Company: Kara Michele Lashley

I worked there from 9/1996 until now

Communication Manager and Director of Creative Services

Responsible for coordinating the advertising and promotional activities of the nation's largest clinical contract management company; supervised a staff of two graphic designers, as well as various vendors and freelance artists; served as the senior copywriter and creative director for the department; performed account executive functions for various in-house clients; the Creative Services department managed the majority of the advertising/communications needs for this publicly-traded company. Managed the advertising and promotional activities for the emergency services division of Coastal Healthcare Group, Inc.; created advertising campaigns and promotional material for physician recruiting, client services and new business development usage; developed marketing plans for client hospitals' emergency departments.

Company: Coastal Healthcare Group

I worked there from 8/1990 until 8/1995

Content I Write