nDash.co is a content creation platform that provides brands and agencies with access to the world's top freelance writers.

nDash Writer Profile for Jennifer Clark

Jennifer Clark

Headline

Content Strategist at ScanSource

About Me

Professional content strategist/marketer with a background in higher ed, architecture, B2B technology/sales, hospitality and legal markets. My experience is deep and broad, as I've worn many hats among my years of copywriting, editing, web development, content marketing, social media, demand generation, marketing automation and creative communication strategies. I thrive on ROI and watching metrics break records. I don't do cutesy and don't enjoy tricking readers. I do like blending creative with intentional and direct messaging. I can write the message but also steer junior level creatives in new directions. I like to be inspired by others.

Industries I Write About

Marketing & Advertising

Find writers and ideas in this industry

Management Consulting

Find writers and ideas in this industry

Warehousing

Find writers and ideas in this industry

Information Technology & Services

Find writers and ideas in this industry

Financial Services

Find writers and ideas in this industry

My Writing Samples

Avaya Cloud BPO Offering

Blog post regarding a new offering from Avaya.

http://blogs.scansource.com/avaya-moves-into-the-cloud-with-spoken-communications-offering-for-bpos/

best practices for a digital marketing strategy

Article published for trade magazine for technology readers on how to create a digital marketing strategy.

http://www.gorspa.org/four-best-practices-to-consider-when-creating-a-digital-marketing-strategy/

IOT is Not the Next Big Thing, it's The Thing

This is a piece I wrote after interviewing a CTO of a major technology company. It has his name attached to it; however, that was in order to brand him a thought leader. He will vouch I wrote it if necessary.

https://www.varinsights.com/doc/the-internet-of-things-is-not-the-next-big-thing-it-s-the-thing-0001

4 Retail Technology Trends

This is a description of hot trends in retail environments for resellers of retail technology to consider.

http://blogs.scansource.com/4-retail-technology-trends-resellers-should-consider/

How to survive the digital transformation with marketing

This is a piece I wrote regarding some marketing best practices amid the digital transformation.

https://www.dropbox.com/s/ggx7p253tew92tk/RSPA%20E-book_FINAL.pdf?dl=0

Clemson University Annual Report

This is a piece I concepted and wrote for Clemson University's Division of Student Affairs.

https://www.dropbox.com/s/a51bbm4p12sjfjz/2013%E2%80%932014%20Annual%20Report.pdf?dl=0

Experience

Content Strategist

B2B Communications and Content Marketing Professional with experience in marketing automation using programs like Exact Target and Marketo. Experience creating lead generation campaigns and demand generation strategies that deliver specialized content to a targeted audience. I also work as part of the corporate marketing team to analyze data (email ROI, engagement with content), monitor business unit and industry trends and use results to produce quality, purposeful and targeted content (blog posts, articles, emails, Web content, social content) for lead generation purposes. Disseminate content to customers via all communication channels across the business units. Strategies include writing original content, implementing social media plans as well as event live tweeting strategy, long-term lead nurturing campaigns, fully integrated content marketing plans with original content, multiple media, and post-event communications, among others.

Company: ScanSource

I worked there from 2/2015 until now

Freelance Writing

AVL Marketing Grape Anticipation, Contributing Writer Greenvillescene.com, Music Writer Bluegrassjam.net, Music Writer Phreshwater.com, Writer Creative Loafing, News Writer The Daily Beacon, Entertainment Writer

Company: JBC Communications

I worked there from 1/2001 until now

Content I Write