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nDash Writer Profile for Kaitlin Morrison

Kaitlin Morrison

Headline

Endless B2B SaaS & Tech Ideas

About Me

Stumped for content? I have endless ideas. Yep--I mean it. Just ask for a pitch (or three). 

I help B2B SaaS and other tech companies educate and inform their audiences. If you’re tired of running in circles with your blog and content marketing, I’m here to bring clarity and give you a break. 

How?

As an independent consultant focusing on the technology industry, I work with marketing managers to holistically plan content around product releases, strategic initiatives, and sales goals. 

Just need one piece of content? Sure thing. I'll assess where your marketing is right now and pitch something I think will help you. 

Want to talk? Get in touch on here or at kaitlin@kaitlinmorrison.com

Industries I Write About

Computer Software

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Information Technology & Services

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Telecommunications

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Computer Networking

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Marketing & Advertising

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Human Resources

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My Writing Samples

Whitepaper: Driving Revenue Growth for Healthcare Manufacturers

For an enterprise software company, I wrote this whitepaper directed at healthcare manufacturers who are looking to boost their revenue growth.

https://www.pros.com/wp-content/uploads/2018/04/meeting-customer-expectations-rehabilitating-the-healthcare-sales-experience-ebook.pdf

Case Study: Managing Mobility in a Fast-Paced Environment

A case study written for a HR global mobility management SaaS company about one of their customers.

https://www.topia.com/hubfs/Knowledge_Center/Topia/PDFs/Topia%20Collateral/TOP023_case-study_truecar.pdf?t=1531247298656

Ghostwritten Blog Post for a Telecommunications Company

For VanillaSoft, I wrote this post about over-automating the sales process.

https://blog.vanillasoft.com/sales-automation-rocks-dont-forget-to-personalize-the-sales-experience/

Case Study: When Trash Misses the Bin

Case study for industrial IoT company

http://www.kaitlinmorrison.com/wp-content/uploads/2018/06/Portable-technology-helps-city-prevent-illegal-dumping.pdf

Experience

Content Strategist

Helping clients beat the content blahs with a no-frills, endless ideas calendar for their blogs and marketing content.

Company: MyTechContentCalendar.com

I worked there from 9/2018 until now

Independent Consultant

Helping organizations communicate and promote their messages without "sales speak" and jargon. I write blog posts, articles, web copy, marketing materials, special reports, ebooks, whitepapers and more.

Company: www.kaitlinmorrison.com

I worked there from 9/2014 until now

Content I Write

Ideas and Pitches I Wrote

Patient-Centered Care: Boost Patient Engagement At Your Practice

Empowering patients with the information they need to make effective decisions is at the very heart of patient-centered healthcare. Providing a patient portal, demonstrating respect for patients' values and goals, truly listening and being responsive are all ways that every healthcare provider can engage patients in their care. This blog post will give a short overview of patient-centered care and mention a few benefits for healthcare practices.

Content type: Blog Post

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4 Dangerous Marketing Persona Misconceptions that B2B Companies Believe

Creating marketing personas helps teams discover their customers and develop great Inbound marketing plans. Many people, however, are still falling for the same old marketing persona myths. Personas, they say, "don't work for my industry," "don't represent real customers," "are too narrow/too broad," and "miss the point and distract from real sales challenges." In reality, personas are flexible, marketers can never meet every real customer and these models are an effective Inbound tool.

Content type: Blog Post

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The New Free Wi-Fi? Why Cell Phone Charging Stations Are The Future

Free Wi-Fi went from a convenient perk to a cultural expectation. Are smartphone charging stations headed down the same road? This post will build the case.

Content type: Blog Post

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Improving Healthcare Access with Medical Translation

HIPAA-certified translators are essential partners to healthcare teams. With growing US diversity, it makes sense for healthcare organizations to provide access to professional translation on-demand so patients and their families can receive the care they need. This post would talk about some of the HIPAA requirements for translation and how healthcare organizations can stay compliant.

Content type: Blog Post

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Wireless Charging Technology and the Future of Public Spaces

The moment for wireless charging tech to make a bigger impact on consumers is quickly approaching. Right now, most charging still uses wires---but demand for wireless cell phone charging is building. Having wireless charging stations available in public areas will become more significant. This post will talk about some of the reasons why this trend was delayed before, but has the opportunity now to change how people use their phones (and charge them).

Content type: Blog Post

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Crowdfunding and P2P Fundraising: Compliance Issues Nonprofits Should Know

Nonprofit organizations are increasingly turning to crowdfunding platforms to help generate buzz and boost fundraising. Peer-to-peer (P2P) fundraising now accounts for approximately one-third of all online contributions to nonprofits and often works in tandem with crowdfunding online (GrantSpace). While these opportunities present exciting possibilities for nonprofit fundraising, there are also distinct tax, registration, and other compliance issues at the state and federal level.

Content type: Whitepaper

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What Nonprofits Need To Know About Liquidity Disclosures

For fiscal years beginning on July 1st, 2018, implementation of the new FASB standards for liquidity disclosures is now here. What does this mean for nonprofit organizations? This whitepaper will review how the new requirements impact nonprofits and provide guidance on how to address the qualitative and quantitative information standards. How to present this information to your stakeholders will also be covered.

Content type: Whitepaper

Keywords: fasb,liquidity disclosure,nonprofit accounting,financial accounting standards board

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Gifts in Kind (GIK) and Tax Implications: A Nonprofit's Guide

For multiple reasons, Gifts in Kind (GIK) can be challenging for nonprofit organizations. Donors may have specific restrictions planned for their use, there are sometimes legal implications, and GIK must still be reported as revenue. This whitepaper will talk about how nonprofits should handle GIKs and some of the compliance and tax implications.

Content type: Whitepaper

Keywords: nonprofit taxes,gifts in kind,gik,nonprofit revenue,nonprofit financial reporting,nonprofits

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What You Should Know About Local Elections And Translation Compliance

With more voters than ever before speaking languages other than English, some local areas are now being increasingly required to comply with language and translation standards. This post would talk about how counties can use translation services to help stay in compliance and improve voter access to the elections process. This November, it's essential for your county to be prepared and ready to help every voter understand and cast their ballots.

Content type: Blog Post

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City Language Access Plans and Local Government Participation

City governments can create language access plans to help increase participation and use of city services from limited English proficiency citizens.

Content type: Blog Post

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X top certifications for corporate meeting planners

This listicle-style post will share US and European-based degree and certification programs that may interest corporate meeting organizers. Specializations such as the Certified Meeting Planner (CMP) certification and digital event strategist certs may help professionals demonstrate career competency and expertise.

Content type: Blog Post

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X Ways FinTech Organisations Can Reach and Attract Talent

This post would talk about how organisations can reach more candidates with blockchain, AI, and cryptocurrency skills. With demand for these skills up by half in the UK, competition is fierce for talent. By positioning your organisation properly, you can strengthen your talent brand.

Content type: Blog Post

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Why You Need A Subject Matter Expert (SME) For Patent Litigation Translation

Patent litigation translation (particularly with cross-border cases) is enormously complex. This post will talk about some of the translation needs that are particular to patent litigation and how to make sure you find a translation service that's up to the task. (See attached link--NOT going to use as source or copy this, but this post gives you a rough idea of the format and content).

Content type: Blog Post

Links:

Strategies for Improving VoIP Sales

Service providers deserve the opportunity to improve margins and build their brands without compromise. This whitepaper shares about how having your own white-label network, hardware, and VoIP platform sets you apart from competitors and enables you to deliver more for your customers. Specific chapters talk about improving the customer's experience, avoiding blacklisting and expensive vendor-provided hardware, how real-time reporting and a flexible API are good for sales, etc.

Content type: Whitepaper

Keywords: Voip,api,white label voip,linux,third party integrations,service providers

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How to personalize CX without looking like a creepy stalker

Consumers love personalization, right? Yes, up to a point. This post will talk about how to find that line and avoid crossing it as a brand that's interested in improving CX with personalization. For instance, it's important to only collect intel on your customers that will actually help you improve CX.

Content type: Article

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4 Reasons To Become A SIP Trunking Reseller

SIP trunking reselling has a lot of benefits for IT companies and telecoms. For instance, 1. SIP trunking is great for customers (saves money and performs better than legacy technology), 2. It's cost effective and easy to deploy with limited outlay from the reseller , 3. It can be added to other IT and telecommunications services offered by the company, 4. No need for additional IT staff. This post will talk about the benefits of reselling SIP trunking.

Content type: Blog Post

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X Killer Strategies To Disqualify Bad B2B Leads

Sometimes, your marketing funnel gets clogged with bad leads that aren't converting. This post will look at some of the top reasons why this can happen and will help readers know how to address the problem. Examples: wrong persona, leads aren't decision-makers, bad ROI from educating and nurturing, etc.

Content type: Blog Post

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X lessons P2P and the sharing economy tell us about the future

This could be a roundup blog post or an article-style piece. Some example lessons: 1) decentralization will be the norm (ala Bitcoin and other cryptos), 2) small players and individuals will have a bigger piece of the economic pie, 3) a greater variety of goods and services from a wider swath of society will join the marketplace, 4) competing successfully will require personalization and strong CX....etc.

Content type: Blog Post

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How healthcare translation works

When you're looking for healthcare translators, you need accurate and culturally-relevant service. Translators can be on or off-site, provide translation for individual patients and their families, or for materials and documents. Because translation needs can quickly change, it helps to have access to over-the-phone interpretation services. This post will talk more about the Language Network process used in healthcare translation (could avoid mentioning LN specifically, if needed).

Content type: Blog Post

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Language Services Reduce Legal Risks

If your business regularly serves people who speak a non-English native language, are you doing everything you can to reduce your legal risks? Language interpretation helps ensure that your customers and clients have access to the services they need and are having their needs met. In some settings, you could be at risk of a lawsuit. Translation can help prevent errors, misunderstandings, and miscommunication.

Content type: Blog Post

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Ethical Issues with Interpretation in Medical Settings

Translation requires more than just understanding another language. There are professional, ethical, and legal requirements and guidelines, as well. A professional translator knows and understands their obligations to the people they interpret for. In a healthcare setting, translators must be able to recognize confidential information and protect patient privacy. They have an obligation to accurately report what they hear. Remaining unbiased, they translate without adding any of their own words.

Content type: Blog Post

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Warning: Creating A Marketing Plan Won't Fix A Small Market Share

It's the conventional wisdom--create a marketing plan, start buying PPC ads, and you'll be well on your way to more sales. Unfortunately, it's really not that simple. Having a strong product experience is essential to driving more online purchases. If all you're doing is dissecting your marketing, you're missing out. This post will talk about why it's so important to look at more than just your external marketing and advertising.

Content type: Blog Post

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The Myth of Short and Simple Content in ECommerce

No one really wants to read lots of words or see a lot of content on a product page, so keep it short and clean, right? Wrong! You can have great UX in ecommerce without keeping your product content short. In fact, long-form content that's useful and appealing to your customer is actually a great way to provide a strong product experience.

Content type: Blog Post

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Emergency Communications and Limited English Proficiency: Compliance Issues and Federal Policy

Emergency communications serves the entire population, but must be able to serve citizens with LEP. This post will review implications of Federal policy.

Content type: Blog Post

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How Post-Purchase Videos Reinforce Shopper Loyalty

After the purchase is another great opportunity for brands to engage with viewers' emotions and provide a strong CX.

Content type: Blog Post

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The Nonprofit Association's Guide to Stopping Membership Churn

Using technology, membership organizations can gain insight into how membership churn happens and how to reduce it through greater member engagement. This ebook would use stats, relatable examples and give executives and board members ideas for how to effectively connect with members.

Content type: Whitepaper

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