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nDash Writer Profile for Tom Bentley

Tom Bentley

Headline

Freelance Content Marketing Writer | Author | Book Editor | Feature Writer

About Me

Words win hearts and minds. Your business or your book needs to set its story straight (or appealingly crooked, if need be) to gain the higher ground of your audience. Let me help.

Writing and Editorial Background

Writing: Professional writer for many years, with experience in business copywriting/content marketing (B2B & B2C), magazine and newspaper writing. Author of two consumer business books and hundreds of freelance articles, from travel pieces to personal essays to straight journalism. Broad experience with publication planning/management and large document organization.

Editing: Editor of 100+ nonfiction books, both technical, business and consumer. Edited 10 novels. Editor of broad range of marketing and technical communications. Experienced in copyediting, content editing and proofreading.

Specialties: Writing and editing marketing and technical information for B2B and B2C companies; editing book-length documents, both nonfiction and fiction. Interviewing and profile writing.

Writing/editing skills:

• storytelling content/feature articles

• content marketing • web content

• newsletters • corporate blogging/newsletters

• lead-gen ebooks/guides

• case studies

• fiction/nonfiction book editing

• ghostwriting

• the full range of marketing copy

• Author of "Think Like a Writer: How to Write the Stories You See" (The Write Word, 2015), which supplies tools to find and cultivate your writer's voice, that unique combination of attributes—sensitivity to language, storytelling and audience—by which writers see and define the world. And it's funny too.

• Published journalist, essayist, travel writer, novelist and short story writer.

Get my "writing life" newsletter here: http://eepurl.com/KIZuT


Industries I Write About

Entertainment

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Food & Beverages

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Leisure & Travel

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Marketing & Advertising

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Wine & Spirits

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Writing & Editing

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My Writing Samples

How to Choose a Content Marketing Provider (Hint: You Can’t Just Order Off a Menu)

The complexities and benefits behind choosing the right content marketing provider for your business

https://www.skyword.com/contentstandard/marketing/how-to-choose-a-content-marketing-provider-hint-you-cant-just-order-off-a-menu/

Global Marketing Anatomy: It Takes a Delicate Design to Make Content Shine

How to assemble vibrant, communicative and effective marketing teams across a global organization​

https://www.skyword.com/contentstandard/marketing/global-marketing-anatomy-it-takes-a-delicate-design-to-make-content-shine/

Operations Manager Manages to Make Heavy Furniture Light

Script for Chris Guillebeau's Side Hustle School on an enterprising woman who delivers and assembles IKEA furniture across her state

https://sidehustleschool.com/episode/145/

Storytelling: Using the Moth to Turn to the Light

How using the creative storytelling methods of The Moth radio program can help any business to enchant their customers

https://www.skyword.com/contentstandard/storytelling/storytelling-using-the-moth-to-turn-to-the-light/

Improve Your Freelancer’s Money Attitude and Make Bank

Having an insightful, reasonable attitude about saving​ and spending money can help your freelancing tremendously

http://goindy.life/index.php/2017/05/02/improve-your-freelancers-money-attitude-and-make-bank/

Wired for Story: Empathy and the New Brand Storytelling with Tom Gerace

How storytelling can viscerally engage customers and make your brand stand out

https://www.skyword.com/contentstandard/creativity/wired-for-story-empathy-and-the-new-brand-storytelling-with-tom-gerace/

Freelancer Downtime Can Turn Lost Hours Into Productive Ones

Lousy planning or unexpected developments can find freelancers in between projects, in a dormant lull state. But there are ways to make the most of that downtime—or prevent it from happening.

http://goindy.life/index.php/2018/01/05/freelancer-downtime-can-turn-lost-hours-into-productive-ones/

How Virtual Assistants Can Help You Increase Your Productivity

Sending invoices, managing your tweets and having to go mail a package when you could finish a project might not be the best way to spend your business hours. Get a virtual assistant and get much more real work done.

http://goindy.life/index.php/2017/11/20/how-virtual-assistants-can-help-you-increase-your-productivity/

Experience

Owner

I can give your organization the dynamic language, slant and tone to sell your products, inform your customers, or pitch your ideas with a compelling curve. Whether you need a broad new campaign, major rewrites of existing publications, or just a careful editing eye to give old documents new life, I can keep your message on target, on time and within budget.

Company: The Write Word Writing and Editing Services

I worked there from 8/1996 until now

Content I Write

Ideas and Pitches I Wrote

Do Your Customer Journeys End Up with Them the Hero?

Many marketers hail the notion that the customer should be the hero of their marketing. But how does that work in practice? How do brands trying to promote products or services enshrine the customer at the center of the story? Clearly, the first hurdle is knowing your customer: what they want, the problems in the way of getting what they want, and the path to getting it. The article will look at the methods successful brands use to put the client center stage.

Content type: Article

Links:

An Engaged Marketing Staff Makes for Engaged Email Customers

How do you keep ideas and content fresh in your email marketing? By keeping ideas and enthusiasm hot and bubbling in your marketing staff. Marketers at all levels are in this business to tell stories and touch people. Pull from the varied talents of your workforce: are some budding videographers, do some have a winning way with words on a podcast, are some able to make a story sing? This piece would suggest ways to see how you can elicit storytelling talent of all genres from your staff.

Content type: Article

Links:

Does Corporate Goodwill Make for Corporate Revenue

Companies like Warby Parker, Tom's Shoes and Bomba Socks donate their products to underserved markets and poor people. Do these efforts make such a positive impression in customer's minds enough so that they are compelled to buy those products over other brands?

Content type: Article

Links:

Go, and Your Closet Goes with You

My Kickstarter copy would emphasize 1) convenience and ease of the case, 2) durability, 3) design specifics and construction quality, 4) matches all airline regulations. The copy would be conversational and light in tone. (See my recent WIRED article: https://www.wired.co.uk/article/spacepen-zero-gravity-50th-anniversary) As a long-time traveler, I would emphasize how this solve many traveling problems. I could also help with the video voiceover scripting. I would reseach successful Kickstarters

Content type: Article

Keywords: travel,convenience,suitcase,durability,rugged

Links:

The Mind's Eye Takes Only a Blink

The brain processes visual information before the mind's logic has a chance to parse (or defend against) its persuasion or value. If information is initially delivered in ways that sidestep the analytical powers of the brain, it has a chance to gain traction. This post would discuss the neuroscience, and would lead back to Monday's software's design flexibility and appeal as motivations to use, enjoy and get the best out of the product.

Content type: Blog Post

Keywords: neuroscience,visual design,collaboration,perception,decision-making

Links: