nDash.co is a content creation platform that provides brands and agencies with access to the world's top freelance writers.

nDash Writer Profile for Megan Williams

Megan Williams

Headline

B2B Freelance Healthcare and Nutrition Writer, Content Strategy Consultant, MBA

About Me

I'm a healthcare veteran-turned-writer and can help you develop a productive online content strategy. 


I help healthcare businesses use online content (case studies, white papers, newsletters, lead-generating emails and industry articles) to bring in new business, communicate with their teams, and establish industry thought leadership.

I am a member of writing teams for Samsung Health, HP, Business Solutions Magazine, Health IT Outcomes, and have created materials for HIMSS and other professional conferences.

I’m a content strategist with over 10 years' experience in hospital revenue cycle, an active member of the American Medical Writers Association, and a Copyblogger certified content marketer. I help healthcare IT companies, startups, and revenue cycle companies solve the healthcare puzzle through content.

I’ve worked in entrepreneurial healthcare organizations for over 12 years and have an MBA with an international focus and a degree in hospital administration. I’ve run blogs and social media presences that connect with real people for over a decade and write on healthcare news and technology at two industry publications.

Give me a call at (530) 346-3244 or Visit me at LocutusHealth.com to get started.

Industries I Write About

Hospital & Health Care

Find writers and ideas in this industry

Computer & Network Security

Find writers and ideas in this industry

Computer Software

Find writers and ideas in this industry

Writing & Editing

Find writers and ideas in this industry

Health, Wellness & Fitness

Find writers and ideas in this industry

Marketing & Advertising

Find writers and ideas in this industry

My Writing Samples

Samsung-Virtual Reality Has a Bright Future in Healthcare

A look at the emerging intersection between VR and the healthcare industry

https://insights.samsung.com/2017/04/14/virtual-reality-has-a-bright-future-in-healthcare/

Samsung-Virtual Healthcare Solutions Break Diagnosis Barrier

Virtual healthcare is nothing new, but diagnosis from a distance, is.

https://insights.samsung.com/2017/02/15/virtual-healthcare-solutions-break-diagnosis-barrier/

NutraScience Labs-Vitamin D is More Than Just Strong Bones…

An overview of some of the lesser-known benefits of vitamin D.

https://www.nutrasciencelabs.com/blog/vitamin-d-more-than-just-strong-bones/

HP/Forbes - Step Into The Future Of The Modern Workforce With DaaS

Piece for HP/Forbes on IT leadership and change

https://www.forbes.com/sites/hp/2017/09/27/step-into-the-future-of-the-modern-workforce-with-daas/#b82f1527c125

HP/Forbes-How The Device As A Service Model Tackles Today's Biggest IT Challenges

Brand piece targeted toward IT leadership, detailing the benefits of HP's newest service offering.

https://www.forbes.com/sites/hp/2017/09/27/how-the-device-as-a-service-model-tackles-todays-biggest-it-challenges/#20450a904522

Experience

Healthcare Content Strategy Consultant/Principal

I specialize in creating results-driven content and content strategy for healthcare startups.

Company: Locutus Health Communications

I worked there from 12/2013 until now

Contributing Writer

Created articles, case study summaries, and podcast overviews on B2B healthcare for the Samsung Insights initiative. Participated in strategy meetings and worked with team members to determine topics that would resonate with target readership. Also pitched story ideas as needed.

Company: Samsung

I worked there from 2/2016 until now

Contributing Writer

News and feature writer on healthcare and government http://www.bsminfo.com/author/megan-williams

Company: Business Solutions Magazine

I worked there from 3/2014 until now

Content I Write

Ideas and Pitches I Wrote

It’s Time to Start on Your Digital Strategy for HIMSS18

This piece will cover advice for organizations that might be even marginally interested in HIMSS18 and interested in using the energy around the event to increase customer engagement. It could be split into two separate topics, one for attendees and one for non and even branched out into separate posts (e.g. tips on preparing sponsorship documents, tactical advice on increasing customer engagement and generating leads through the event, etc.)

Content type: Blog Post

Keywords: himss,hit,healthcare,healthcare tech,b2b,healthcare content strategy

Links:

It’s Time to Start on Your Digital Strategy for HIMSS18

This piece will cover advice for organizations that might be even marginally interested in HIMSS18 and interested in using the energy around the event to increase customer engagement. It could be split into two separate topics, one for attendees and one for non and even branched out into separate posts (e.g. tips on preparing sponsorship documents, tactical advice on increasing customer engagement and generating leads through the event, etc.)

Content type: Blog Post

Keywords: HIT,healthcare,healthcare marketing,healthcare tech,b2b

Links:

The Cover.Me Claim Lifecycle: Getting Your Uninsured, and Uninsured Patients Covered

My first thoughts are to align the Cover.me features with the process hospital denial managers understand—breaking that down into a series of steps, from to the collection of information/identification of an un-/underinsured account to the resulting solution/account resolution, making sure to highlight how Cover.me makes yields better results…basically holding their hand so they can see the lifecycle of an uninsured claim and selling how awesome Cover.me is along the way.

Content type: Blog Post

Keywords: revenue cycle,hospital,healthcare,denials,HIPAA

Links:

Brand Management for Hospitals and Medical Brands

I didn't see that Anodot is specifically focused on healthcare, but there is definitely a need and demand for anomaly detection in healthcare right now. The industry is also finally starting to open up to AI solutions. A blog series introducing the benefits of your range of solutions (especially re: the IoT) could be a great way to open some doors.

Content type: Blog Post

Keywords: healthcare,hospital,AI,big data

Links:

# Ways to Vault Ahead in an Industry Slow on Content Marketing

This post will offer readers in industries that are lagging behind on content marketing tips on how to take advantage of their position in a lagging niche. It will offer examples (healthcare, manufacturing, etc.) and give advice on recognizing what types of content *are* being used, how to determine industry comfort, where to (and not to) push limits, and how to learn from other industries.

Content type: Blog Post

Keywords: content marketing,healthcare,manufacturing,government,case studies,marketing,innovation

Links:

# Future Self-Pay Challenges Providers Need to Prepare For

This will be a forward-looking piece that focuses on the ways we can expect self-pay to become even more challenging for providers. They can include states requiring hospitals to post self-pay prices, an increasingly complex and less stable insurance environment, people changing jobs (and hence insurance) more frequently making prediction more difficult, and challenges HealthiPASS sees.

Content type: Blog Post

Links:

To Build or Buy...The Big Healthcare Software Question

This post will focus on the pros and cons of building vs. acquiring healthcare software. It will present the pros and cons of both in set categories (time, customization, cost, etc.) and present the reader with a list of questions to ask to help determine which is the best option for their organization.

Content type: Blog Post

Keywords: software,saas,healthcare,HIT

Links:

Retroactive Medicaid Coverage and Individual States: What You Need to Know Today

With some states adjusting their stances on Medicaid retroactivity, a fresh look at the state-specific question could be informative for readers. This whitepaper could cover news around state decisions but also give the reader tactics in developing a strategy to respond to changes. (A listing of current state status could also be helpful)

Content type: Whitepaper

Keywords: medicaid,retroactive reimbursement,revenue cycle,RCM,healthcare,hospital,behavioral health

Links:

Our Best Implementations

The fact that HealthiPASS doesn't require capital expenditures is a huge selling point. A good way to highlight that and give blog readers a look at what they can expect with you is an overview of your most successful and impactful implementations. Using a mix of different types of practices and ambulatory centers would be a great way to emphasize the flexibility of your provider-facing solution.

Content type: Blog Post

Links:

Ebook: # Things You Didn't Know About Retroactive Medcaid Reimbusement

Both your e-book and whitepaper can focus on this topic, with the whitepaper offering detailed information (identifying patients, pursuing reimbursement, how to conduct and follow up on appeals, etc.) and the ebook acting as a "teaser" that highlights some misconceptions or general misunderstandings around retro Medicaid reimbursement. RetroPay would be offered as a solution to better outcomes in both.

Content type: Whitepaper

Keywords: rev cycle,RCM,claims appeals,self pay,charity,medicaid reimbursement,hospital,healthcare,behavioral health

Links:

5 Ways Improving Care Quality Helps Your Bottom Line

This blog is designed to subtly promote healthii by explaining how improving interactions between care team members/patients actually impacts savings, reimbursements and patient satisfaction. Ideally, it will include examples from Pomiet's history to illustrate the benefits you provide your clients.

Content type: Blog Post

Links:

How Agencies are Terminating Writing Challenges with nDash

Love the idea! I'd like to send over a more formal pitch, but I had a couple of questions...will this be a subtle piece like HPs discussing the concept of the nDash platform in general or will it specifically pitch nDash? What challenges/pain points does nDash specifically tackle? What specific benefits does it provide agencies?

Content type: Blog Post

Links:

The Future of Holistic Security in America's Hospitals

Post HIMSS, a lot of the healthcare security community is discussing the need for holistic, or top-down approaches to security to properly address they industry's particular vulnerability and position as a high value target. This blog would focus on how to move away from a siloed approach to security, foster a top-down attitude and how to prioitize threats in the American healthcare cybersecurity ecosystem.

Content type: Blog Post

Keywords: cybersecurity,breach,HIT

Links:

Want to Build Thought Leadership? You Need LinkedIn Posts.

This post will piggyback off the "How to Use LinkedIn for Content Marketing" post on the nDash blog and focus specifically on using LinkedIn posts to develop thought leadership and influencer status of company execs. It will cover content creation (interviews, comments on recent news, industry predictions), as well as strategies (e.g. having internal team members share and comment) as takeaways.

Content type: Blog Post

Links:

HIMSS18 Cybersecurity Takeaways and Predictions

Since you covered HIMSS17 last year, it might be worth recapping HIMSS18, what went down at the Cybersecurity Command Center, and making some predictions of how healthcare will respond as the year moves forward. This can focus on efforts to end the "pandemic", or even predicting a deeper look at the threat of insiders since that's being revealed as such a pressing issue.

Content type: Blog Post

Links:

Cybersecurity Breaches can Ruin a University's Reputation

Since cyber attacks are growing at an alarming rate in the educational sector, this blog will present not only statistics around that threat but also how, in an age where people are aware of their digital well-being, a lax cybersecurity policy can be a black mark against an otherwise stellar reputation at any institution.

Content type: Blog Post

Links:

Cybersecurity Breaches can Ruin a University's Reputation

Since cyber attacks are growing at an alarming rate in the educational sector, this blog will present not only statistics around that threat but also how, in an age where people are aware of their digital well-being, a lax cybersecurity policy can be a black mark against an otherwise stellar reputation at any institution.

Content type: Blog Post

Links: