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nDash Writer Profile for Sheila Olson

Sheila Olson

Headline

Writer/Copywriter and brand storyteller specializing in finance/fintech, healthcare/biotech, business, and entrepreneurship

About Me

I'm a writer first and a copywriter second. I specialize in understanding my clients' brand voices and target audiences in order to craft compelling copy that achieves marketing objectives. As a Hubspot-certified writer (inbound, content, and email marketing), I understand how to write conversion-oriented articles, blog posts, and other marketing collateral in B2B, B2C, and B2G environments. 

I spent 20+ years in health IT as a business owner and entrepreneur before transitioning into a career in writing 8 years ago. My experience enables me to write both for high-level C-suite audiences and consumers. 

I specialize in finance, fintech, health care, health technology, HIT, biotech, pharma, and investing and wealth management, both for individual investors and financial professionals.  




Industries I Write About

Financial Services

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Executive Office

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Hospital & Health Care

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Insurance

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Investment Management

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Investment Banking/Venture

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Medical Practice

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Pharmaceuticals

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Marketing & Advertising

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Biotechnology

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Pharmaceuticals

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My Writing Samples

Career Change and Retirement

Bylined long-form article for Prudential on the effect of job changes and retirement planning.

https://www.prudential.com/financial-education/career-change-retirement

Who Will Disrupt the Insurance Industry in 2017?

A bylined look at fintech and insurtech startups generating buzz this year.

http://www.investopedia.com/insights/disrupt-insurance-industry/

Couples' Taxes: When to File Separately

Bylined educational content for major financial services firm.

https://www.prudential.com/financial-education/couples-taxes

Catalyst Reaches Agreement with FDA

Bylined biotech sector coverage for investors.

http://www.investopedia.com/news/catalyst-reaches-agreement-fda-cprx/

Why 2017 Is the Year to Invest in Marijuana

In-depth article for Motley Fool Canada regarding the proposed legalization legislation and impact on investors.

https://www.fool.ca/2017/02/01/why-2017-is-the-year-to-invest-in-marijuana/

You're Getting a Tax Refund: Spend or Save?

Bylined educational content for major financial services firm.

https://www.prudential.com/financial-education/tax-refund-spend-or-save

Hidden Cost of Changing Jobs

Bylined educational content for major financial services firm.

https://www.prudential.com/financial-education/changing-jobs-hidden-costs

How to Handle Financial Stress

Bylined piece for Prudential on restructuring finances after loss of a primary breadwinner.

https://www.prudential.com/financial-education/manage-your-money-better

Top 3 ETFs for Long-Term Investors

Investopedia analysis piece

https://www.investopedia.com/articles/etfs/top-etfs-long-term-investments/

The Ultimate Guide to HELOCs and Home Equity Loans

Long-form bylined article for fintech company blog.

https://www.gethearth.com/blog/helocs-home-equity-loans/

4 Best Personal Finance Apps for 2017

Bylined piece for Investopedia.

https://www.investopedia.com/personal-finance/personal-finance-apps/

Top 3 Banking Platforms Taking Off in Fintech

Part of my work covering fintech and biotech for Investopedia.

https://www.investopedia.com/articles/insights/011917/top-3-banking-platforms-taking-fintech-fisv-qtwo.asp

Top 3 P2P Lending Players

Bylined work for Investopedia covering fintech

https://www.investopedia.com/articles/investing/012017/top-3-p2p-lending-players-2017-lc.asp

Agios Presents Encouraging Glioma Data

Bylined work for Investopedia covering the biotech sector.

https://www.investopedia.com/news/agios-presents-encouraging-glioma-data-agio/

CytRx Gets a Second Look

Bylined work for Investopedia covering biotech sector.

https://www.investopedia.com/news/cytrx-gets-second-look-cytr/

FHA Mortgages 101

Long-form bylined blog article for fintech company

https://www.gethearth.com/blog/fha-mortgages-101/

Experience

Financial Writer

Write consumer-facing blog posts and in-depth articles on topics related to personal finance and money management aimed at readers at every life stage and knowledge level.

Company: Prudential Capital Group

I worked there from 10/2015 until now

Contributing Writer

Create educational personal finance and investing content for experienced investors.

Company: The Motley Fool

I worked there from 12/2016 until now

Copywriter/Content Strategist

Write long-form articles, blog posts, and guides for a fintech company in the P2P lending space.

Company: Hearth

I worked there from 8/2017 until now

Investment/Financial writer

Cover stocks and funds in the health care, biotech, and technology sectors; write educational blog posts for moderately experienced investors on topics such as tax planning, investment strategies, retirement planning, and wealth management.

Company: Investopedia

I worked there from 5/2016 until now

Brand Copywriter

Create customer-facing educational content about a variety of health conditions and Medicare-related issues.

Company: Medicare.com

I worked there from 1/2016 until now

Copywriter

Create health and financial-related content for an insurance company offering Medicare Advantage and Medigap plans.

Company: Boomer Benefits

I worked there from 8/2017 until now

Chief copywriter and content strategist

Develop content strategy for travel marketing company's clients and write educational marketing-oriented content for travel businesses.

Company: 10xTravel

I worked there from 5/2016 until now

Freelance Copywriter

Work with agency and individual clients to develop and implement content strategy at all stages of the sales funnel; develop and pitch article ideas to editors and project managers, craft results-oriented copy (web, email, and social media marketing, blog), maintain strict adherence to deadlines and client style guides (as well as AP, AMA, APA), source and edit images, devise A/B tests for CRO, edit and revise after consultation with clients.

Company: - Freelance

I worked there from 3/2011 until now

President/Owner

Managed overall operations of a 22-person healthcare consulting group dealing with all areas of medical practice management, specifically HIM/HIT, RIS/PACS, and revenue cycle management.

Company: Advance Health Information Management

I worked there from 3/1998 until 5/2010

Content I Write