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nDash Writer Profile for Aly J. Yale

Aly J. Yale


Freelance writer for SEO / Marketing / Real Estate

About Me

Hi, there! I’m Aly, and I’m a longtime freelance writer from Texas. I have extensive experience in all things written, including news reporting, feature writing, blogging, ghostwriting, web content creation, SEO copywriting, and B2B communications/marketing. I specialize in SEO, branding and digital marketing content, as well as real estate and mortgage topics. Before becoming a full-time freelance writer, I worked for national organizations like The Dallas Morning News, PBS, NBC and Radio Disney. Visit AlyJYale.com for my full portfolio.

Industries I Write About

Commercial Real Estate

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Real Estate

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Marketing & Advertising

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Writing & Editing

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Information Technology & Services

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My Writing Samples

Ted Talks

Cover story featuring Ted Tozer, President of Ginnie Mae


Rising in the Ranks

Cover story recognizing women in the housing industry


How the Facebook Pixel Can Save You Ad Dollars

Insight into the Facebook pixel


Go Beyond B2B, Try P2P

New take on B2B marketing


5 Actions that Build Brand Trust

Building trust with customers


For the Love of the Game

Cover story of Addison Magazine featuring minor league basketball team


Where the People Are

Business executive profile


Attorney & Beyond

Business executive profile



Freelance writer, editor and content strategist

I provide freelance writing, editing and blogging services to clients across the country. My specialties include marketing, branding, SEO and web design, as well as real estate and mortgage. Publications I've worked with: Dave Campbell's Texas Football Magazine, The MReport, Mansfield Magazine, Forefront Magazine, DS News, Spring Valley Living, Addison Magazine

Company: AlyJYale.com

I worked there from 2/2011 until now

SEO Program Manager

Project management, SEO strategy, copywriting

Company: Cowgirl Interactive

I worked there from 1/2011 until 8/2012

Web Writer & Editor

Web management, copywriting, press release writing

Company: Brookhaven College

I worked there from 5/2009 until 2/2011

Section Editor

In charge of three weekly sections of the newspaper, writing, reporting, editing, layout design

Company: The Dallas Morning News

I worked there from 12/2007 until 5/2009

News Production Assistant

PA for daily newscasts

Company: NBC Universal

I worked there from 5/2006 until 8/2006

Production Assistant

PA on various TV and broadcast productions

Company: Houston PBS

I worked there from 5/2005 until 8/2005

Content I Write

Ideas and Pitches I Wrote

Why is Florida a Top Spot for Investors?

Insight into why the Florida market (particularly Central FL) is such a hot market for investors. (I have data to back this up from MorningStar & NAR)

Content type: Blog Post

Keywords: real estate investors,investment opportunities,florida real estate


Is Your Monthly Rent Helping or Hurting?

A look at how, in traditional rental settings, a resident's monthly rent is simply lining their landlord's pockets (and paying their own mortgage.) In rent-to-own situations, residents can put their rent to work FOR them, so they can gain equity and eventually become a homeowner themselves.

Content type: Blog Post

Keywords: real estate,rent-to-own,mortgage,housing


Got Student Loan Debt? A Home Might Not Be Out of Reach

A look at lending options for recent grads and younger buyers with lots of student debt. Would include info on Fannie Mae's recent student loan changes (allowing debt payments to count toward credit, excluding the debt if a parent pays for it, etc), along with down payment assistance program info and other options

Content type: Blog Post

Keywords: real estate,housing,mortgage,millennials,homebuyers,student loan debt


Committing Any of These Deadly Finance Sins? You're Losing Money.

Listicle of common money management mistakes entrepreneurs/small business owners make that cost them money -- examples: using the wrong apps/tools, not leveraging their data/metrics, not making investments in their future (tools/services/even people or employees)

Content type: Blog Post

Keywords: money management,finance,entrepreneurs,small business owners


Inspiration Station: How to Drum Up Content Ideas When the Well is Empty

Actionable tips for creating new, unique and fresh content ideas for pitching to clients (particularly when you're clean out of ideas or just strapped for time). Aimed at freelance writers.

Content type: Blog Post

Keywords: freelance writing,pitching,freelance writers,content writing,copywriting


10 Office 365 Features You Should Be Using (But Probably Aren't)

Listicle of little-known Office 365 features that can add value for a business. Ex: (Collaborative editing, automatic calendar events through OneNote, PowerMap feature to better visualize data, etc.)

Content type: Blog Post

Keywords: office 365,productivity


A Beginner's Guide to WordPress SEO

Quick, easy tips on optimizing a WordPress site. Aimed at beginners. Will include recommended plug-ins, basics on keywords/meta tags, and a short primer on why using SEO is important.

Content type: Blog Post

Keywords: seo,wordpress,website,web design