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nDash Writer Profile for Karen Coleman

Karen Coleman

Headline

B2B Technology Writer for the IT, Cloud and Telecommunications Industries

About Me

Karen is a B2B technology storyteller and freelance technical writer who helps tech-oriented companies communicate with their audiences. She is constantly looking for new ways to use the written word to reach new clients and readers. Karen has a B. A. in French and a minor in Technical Writing from Louisiana Tech University, and researches and writes about all aspects of the tech industry. She can help you enhance awareness of your brand and bring attention to your services and products through original and professionally written content.

Industries I Write About

Information Technology & Services

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Computer & Network Security

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Computer Hardware

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Computer Software

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Medical Device

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Marketing & Advertising

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Telecommunications

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Renewables & Environment

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Wireless

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Financial Services

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My Writing Samples

Blog Post: How IoT and Voice Activation Will Power Your Business

Voice-activated IoT devices are hands-free and further blurs the lines between the digital and physical. Combining the two technologies via smart devices equates to efficiency, flexibility, and presence and will improve your business performance in different ways.

https://joon.us/2019/01/31/how-iot-and-voice-activation-will-power-your-business-2/

Blog Post: Obstacles to Completing the Migration to Hosted PBX Successfully

Not taking certain steps before implementing a new cloud-based PBX system for your business can set you up for failure before you even start. Learn about some issues that can prevent the successful launch of your new system.

http://www.thetechnicalscribe.com/2018/04/11/obstacles-to-completing-the-migration-to-hosted-pbx-successfully/

Website Copy: Sego Automation

Multiple-page website copywriting project. Ghostwriten.

http://www.segoautomation.com/

Whitepaper: Tech Trends in Debt Collection Software Personalizing the Debt Collection Process

Discusses how enterprises can collect on debts while preserving their relationships with their customers and protecting their brand.

http://www.thetechnicalscribe.com/wp-content/uploads/2018/11/Tech-Trends-Impacting-Debt-Collection.pdf

Setting a Foundation for a Successful Cloud Migration Strategy

Successful cloud migrations have to be planned well. This post discusses what should be considered when devising a cloud migration strategy.

https://www.integrationpartners.com/setting-foundation-successful-cloud-migration-strategy/

Experience

B2B Technology Content Writer/Technical Writer

Provides technical documentation services. Also provides B2B technology content regarding network security, cloud management, commerical debt collection technology, telecommunications and information technology.

Company: Freelance

I worked there from 11/2013 until now

Languages I Write In

Content I Write

Ideas and Pitches I Wrote

5 Reasons for Cloud Migration Failures

As cloud adoption becomes more widespread, many businesses are learning that cloud migration can be a very difficult process. If your cloud migration efforts fail, this can result in an interruption of crucial business operations and a waste of an investment. However, you can avoid this outcome by being aware of the factors that contributed to most failed cloud migrations.

Content type: Blog Post

Keywords: cloud,cloud migration,network security

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Developing a Cloud Migration Strategy that Will Benefit Your Company

Effective cloud migration involves more than just dropping your physical infrastructure into a secure virtual environment. Having a customized cloud migration strategy is key to using the cloud to achieve your business goals. In this post, we will discuss how a plan for your company’s cloud migration process is developed.

Content type: Blog Post

Keywords: cloud migration strategy

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Meeting Your Retail Merchandising Goals with Cloud Computing

Cloud computing is emerging as a transformative factor in nearly every aspect of retailing, including merchandising. Learn why retailers should use cloud technologies to meet their merchandising goals.

Content type: Blog Post

Keywords: cloud computing,retailers,merchandising,retai supply chain

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Device Collection: Your Brand Reputation and Your Consumers’ Data

The potential for data breaches of users’ information on trade-in devices is high. Effective and advanced data erasure on the device will not only protect your brand, but will attract and retain customers. This post discusses what technological measures are taken to truly remove residual data from trade-in devices.

Content type: Blog Post

Keywords: data erasure technology,brand,brand reputation,mobile trade-in

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Why a White Label App is Ideal for Your Device Collection

You may be tempted to create your own solution for your device collection and processing. However, using a white label mobile application will help you protect and control your brand while increasing your profits. Learn about the pitfalls you can avoid by using our technology.

Content type: Blog Post

Keywords: device collection,device trade-in,white label application

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Convincing Your Consumers to Trade-In with You

Less than one-fifth of consumers will treturn their old mobile devices at the store they bought it from when buying a new device. Convincing your consumers to do so with you when the device is at its peak value is a lucrative business opportunity for your company and depends heavily on the trade-in technology you use. Here is why:

Content type: Blog Post

Keywords: mobile device,device trade-in software,device trade-in technology

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Resolving Business Problems with Chatbots

Chatbots have proven to be effective communication tools that can improve customer relations while reducing customer services costs. However, the technology also serves as part of an efficient communication channel for improving business processes and are capable of changing how a business operates. Here are some business problems that can be resolved with the use chatbots.

Content type: Blog Post

Keywords: chatbot,business communications,business processes,brand communication

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How IoT and Voice Activation Will Power Your Business

As voice activation integrates more into IoT, your business will be able to deploy smart devices in brand new ways to boost performance. This includes leveraging the union between the two applications to enhance targeted marketing, facilitate communication in the workplace (in-office and remote), personalize interactions with consumers, improve business processes and more.

Content type: Blog Post

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Retail, Augmented Reality and Mobile Apps

Augmented reality technology is a staple in the gaming industry, but retailers are beginning to realize just how mobile apps that use AR can provide an enhance the customer experience. This post will address how the retail sector can use AR mobile apps to improve customer engagement and increase the retailer’s profits.

Content type: Blog Post

Keywords: mobile marketing,Retail,augmented reality,mobile apps,shopper marketing,data analytics,consumer psychology,marketing,consumer tracking,customer experience,augmented reality technology

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Setting the Stage for Creating a Tailored Cloud Adoption Strategy

Conducting an unflinching analysis of your company--one that extends beyond the IT department--is a necessary precursor to creating a cloud adoption strategy that will address your unique business needs and goals. Here is what you need to know about your company before planning a journey to the cloud.

Content type: Blog Post

Keywords: cloud adoption,cloud strategy,ROI,cloud migration

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Using CRM Systems to Create Relevant, Customer-Focused Digital Advertising

Digital advertising is a tool whose effectiveness depends on the type of customer data you collect and how you use it to create personalized promotions and messages. If your customers become impatient with your inadequate advertising, they will look elsewhere for the luxury shopping experience they have come to expect when shopping for high-end products or services. Learn how using the right data can bridge the divide between what you believe your customers want and what they really want.

Content type: Blog Post

Keywords: CRM,marketing,advertising,consumer research,cloud services,retail,digital advertising,market research,consumer behavior

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How Can You Use Chat Bots to Build Up Your Brand?

Every interaction you have with a customer is an opportunity to impress and to give your company's brand the right kind of exposure. Here are four ways you can use chat bots to define and cement your brand.

Content type: Blog Post

Keywords: chat bots,chatbots,branding,marketing,brand reputation,consumer experience,brand communication

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How Manufacturing Companies Can Use Their Websites to Expand Their Business

As a product manager at manufacturing company, much of your business may stem from word-of-mouth and loyal, repeat customers. However, you shouldn’t overestimate the effectiveness of having an online presence with a well-designed website. Here are five online marketing strategies you can use on your website to influence your sales, retain current customers and entice new prospects.

Content type: Blog Post

Keywords: manufacturing,markeing,webiste,marketing strategies,customer loyalty

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Why You Should Have Risk Authentication for Your Small or Mid-Sized Business

Risk-based authentication is not just for large companies. As your small business becomes more mobile and more of your employees are completing work tasks remotely, your exposure to unauthorized users and vulnerability to cyberattacks increases. Learn about risk-based authentication and how it can help you protect your company’s data and systems.

Content type: Blog Post

Keywords: Risk-based authentication,computer software,data protection

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Providing Better Health Care with SMAC Technologies

The failure to effectively engage with patients and help them better manage their conditions is a primary contributor to the failure of health care enterprises to improve efficiency, minimize costs and enhance care quality. This post will discuss how incorporating specific data-driven technologies to improve engagement with patients can improve patients’ health and help health care enterprises realize their operation goals.

Content type: Blog Post

Keywords: SMAC Technologies,big data analytics,health care,cloud technology,mobile,mobile technology,health care efficiency,social

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Using Targeted Insight at the Individual Level to Make B2B Digital Advertising More Effective

By using third-party purchase intent insight that is focused on purchasing decision-makers, B2B marketers can make their digital advertising more purposeful and effective. The analysis of the buyers’ content consumption behaviors can identify patterns and trends that can provide valuable information. Learn how using the right data can improve marketing outcomes by informing digital advertising strategies that will compel the buyers at the target companies to act.

Content type: Blog Post

Keywords: B2B digital advertising,marketing,advertising,consumer research,digital advertising,B2B market research,consumer behavior,account-based marketing,individual-based marketing

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Achieving Optimal Firewall Management

The firewall is the basic building block of an enterprise’s network security. While firewalls are pre-configured by their manufacturer, it is not wise to rely on this basic configuration. This paper will address the steps to take to create a tailored firewall configuration and to ensure that it is correctly managed.

Content type: Whitepaper

Keywords: Firewall,network security,managed security,monitoring,firewall management,firewall configuration,next-gen firewalls

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Factors to Consider Before Choosing an OVP

Video delivery has proven itself to be an effective part of business and marketing strategy, but it is important to choose the right online video platform. It can be difficult to distinguish one OVP from another, but the minute differences can make all the differences for your particular business model. Here are some factors to think about before committing to an OVP.

Content type: Blog Post

Keywords: ovp,marketing strategy,online video platform

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Augmented and Virtual Reality and the Transformation of Finance and Banking

According to a leading investment firm, users will funnel $80 billion in the augmented market within the next decade. This post will address the consumer and business applications that will be created as the technology continues to evolve.

Content type: Blog Post

Keywords: digital transformation,virtual reality,augmented reality,finance technology,banking technology

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When Should You Begin Load Testing?

Load testing is a necessary part of ensuring the quality of your software or application. However, knowing at which point to begin load testing is an important factor in the effectiveness of the testing. This post will address how delaying testing until the perfect simulation is created can result in missed opportunities to address problems. Readers will learn why it may be ideal to begin with simple testing

Content type: Blog Post

Keywords: Software load testing,load testing,software development,performance testing

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AI-Based Marketing Strategies for Nonprofit Organizations

As with businesses, maximizing conversions is a necessary task for nonprofit organizations, and the ability of AI to enhance engagement via behavioral targeting and direct marketing is becoming better known. How can marketers of nonprofit organization use AI and ML applications to generate more campaign returns? Here are four ways the technologies can be used.

Content type: Blog Post

Keywords: AI marketing,artificial intelligence,machine learning,marketing conversion,nonprofit orgranization,marketing for nonprofit

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Using Cognitive Insight for Nonprofit Organizations

Artificial intelligence can be used to parse complex data and generate actionable tasks based on what has occurred and what is likely to occur in the future. Learn how the cognitive insights gained from AI can make efficient use of the information collected about supporters and donors.

Content type: Whitepaper

Keywords: cognitive insight,non-profit,predictive analysis,artificial intelligence,AI

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Choosing the Right Cloud Backup Solution

It is highly likely that the valuable data for your company is stored on various types of devices, applications and computers, and may require a complicated disaster recovery strategy. The critical part of any effective recovery strategy is cloud storage back up. If you are seeking cloud back-up solutions to address your company’s needs, there are some important factors to consider.

Content type: Blog Post

Keywords: Cloud back-up,disaster recovery,network security,disaster preparedness,small business backup

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Data Center Growth and the Increase in Cloud and IoT Services

Data usage is expected to continue to rise exponentially as number of cloud services and IoT options increase. However, the widespread adoption of the cloud is not hampering data center growth as cloud providers are expected to expand their infrastructure by a factor of three by 2020. This post will discuss why businesses should not forego their hosted or private datacenters. Up-to-date statistics will be included.

Content type: Whitepaper

Keywords: cloud computing,data centers,cloud services,hosted data centers,cloud hosting

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Ramping up Your Public Relations in the Digital Age

Like every other industry, the PR industry has undergone a digital transformation that require enterprises to leverage the transformative technologies to help establish or refine their brands. This post will address how enterprises can tell and promote effective stories in a media landscape that is constantly changing .

Content type: Article

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Using IoT to Facilitate Proactive Care and Limit Readmissions

IoT is one of the innovative tech solutions that is digitally transforming the health care industry. It particularly has far-reaching implications for patient care. Learn how health care facilities can use IoT to reduce readmissions to hospitals and enable proactive patient care.

Content type: Blog Post

Keywords: IoT,Internet of Things,health care,digital transformation,medical technology,patient care,medicine

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Welcoming Cloud Computing into Oil & Gas

Since the oil price crash in 2014, players in the energy industry have realized that certain changes are necessary, including the application of tech that will disrupt their business models. Here are some ways oil and gas companies can use the hybrid version of cloud computing to improve business management, reduce IT costs and more.

Content type: Blog Post

Keywords: oil and gas,cloud computing,hybrid cloud,cloud management,cloud solutions,cloud tech disruption

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Proving Your Worth and How Blockchain is the Ideal Solution

To improve the chances of having a successful ICO, it is important that you are able to demonstrate the value of your business and why and how using a blockchain-based solution is the best strategy. This post will include a discussion of growing your network and how it can be monetized. May be one in a series of posts that detail how to improve chances of a successful ICO.

Content type: Article

Keywords: ICO,initial coin offering,cryptocurrency,blockchain,blockchain technology,investment

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5 Misconceptions about PCI DSS Compliance

Compliance with the Payment Card Industry Data Security Standard is one standard to which retailers should adhere to help safeguard their customer’s data. However, retail enterprises should be wary of myths circulating about the data security standards and practices. After reading this post, retailers will understand the importance of the PCI DSS and recognize its limitations.

Content type: Blog Post

Keywords: PCI DSS compliance,data security,data breach,network security,finanical services,financial technology,fintech

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Migrating TDM-Based Assets to IP Networks

While many firms are focusing on IoT and 5G, many also have TDM-based assets that have been cultivated over the years and that still provide irreplaceable services . However, there is rarely a straight-forward solution for migrating such assets to next-level IP networks. What are your migration options for your enterprise's legacy assets?

Content type: Blog Post

Keywords: IP migration,IP network,telecommunication,TDM,next-generation interfaces

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Revamping with Responsive Design

Do you want your website to work and look as it should no matter with type of platform, device or browser a prospective client uses? Then responsive design has to be the guiding principle of your website’s design. This post will explain responsive design and how will lead to better marketing, more conversions and enhanced userability.

Content type: Blog Post

Keywords: web design,responsive design,custom development

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Avoiding Common Application Performance Bottlenecks

There are many developments in technology and human behavior that makes the optimization application performance a priority for enterprises. This post will address the causes of poor application performance, common bottlenecks and what is necessary to avoid them.

Content type: Blog Post

Keywords: APM,application performance management,performance monitoring

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Designing Scalable API Architecture

Scalability is an important factor in the API growth and in the design of APIs and microservices that are efficient. This post will address why scalability is so important for APIs and how to implement it correctly. Factors to keep in mind with designing scalable APIs will be addressed.

Content type: Blog Post

Keywords: API,microservices

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Load Testing on API

The design of front-end applications does not matter if it takes several seconds for the API data sources to respond or if their responses are unreliable. The performance of APIs has become such a critical factor between the services an enterprises offers and the end-users, particularly in the age of microservices. Load testing, using the correct metrics, is necessary to ensure your API works as it should.

Content type: Blog Post

Keywords: API,load testing,application programming interface,API performance

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Accelerating Your Digital Business with API Management

No matter how novel the solutions offered by your enterprise, if you are unable to quickly leverage those solutions to adjust to the ever-evolving customer preferences, you risk stagnation. API management is essential to transforming and accelerating businesses so that they can keep up with the digital world. Learn how API management can help overcome the organizational and technological challenges that can inhibit your enterprise’s responsive processes.

Content type: Blog Post

Keywords: API management,api platforms

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6 Factors to Consider When Developing a Unified Communications Strategy

Unified communications can provide effective communication tools that can lower costs and enhance customer relationships, among other benefits. When developing a UC strategy for your company, there should be a critical examination of your company and a full understanding of how UC can positively affect your business and its processes. This post will address six points to keep in mind when devising your UC solution.

Content type: Blog Post

Keywords: Unified Communications,Telecommunications,UCaaS,Voice/Data Convergence,Voice

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Tackling Customer Dissatisfaction by Merging Chatbots and Big Data Analytics

Chatbots and big data are technologies that will not only optimize your business operations, but can be useful tools in presenting the face of your business to your customers. You can use the two technologies in conjunction with one another to improve the relationship with your customers. This post will focus on the relationship between chatbots and big data analytics and the ways you can yield real value by combining the two technologies.

Content type: Blog Post

Keywords: Chatbot,Big Data Analytics,Brand Communication,Marketing,Computer Software

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Knowledge Management for Startups

Startups encounter unique challenges that more established enterprises do not. However, one factor a startup should not fail to address is the management of one of its most valuable assets: its knowledge. This post addresses why and how startups should focus some of their limited resources to knowledge management strategizing and development and how key it is to a company during its initial stages.

Content type: Blog Post

Keywords: Knowledge management,knowledge management system,knowledge management software

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The AI Factor in the Transformation of the Insurance Industry

Artificial intelligence and its related tools are spurring an evolution in the insurance industry, causing it migrate from a reactive state to having a predictive and preventative focus in all of its processes. Learn about how three AI technology trends will transform the insurance industry in the next few years and how industry players will increase the pace of the change.

Content type: Blog Post

Keywords: AI,Artificial Intelligence,Insurance,Industry Disruptor

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