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nDash Writer Profile for Bethsaida Romelus

Bethsaida Romelus

Headline

As an HR writer, I help my clients better express the benefits of becoming a more empathetic leader. I use industry expert advice, statistics, research studies, and historical anecdotes to explain the benefits of making employees feel appreciated.

About Me

I help HR companies, consultants, and executives express the importance of creating a positive and progressive workplace.

Your workplace can influence your mood, attitude, and health.

When you work in a positive workplace, you feel energized, fulfilled, and grateful. You are determined to getting work done and building strong relationships with your co-workers.

But, if your job makes you miserable, you act the opposite. You neglect your duties and might even bully your fellow employees.

It's in businesses' best interest to build a more progressive workplace because it will:
⭐ Lower employee turnover
⭐ Increase employee engagement
⭐ Attract more customer or clients
⭐ And, increase brand reputation

All are things needed to grow profits and save money long-term. 

One of my past clients was Get Lighthouse. It's a software company dedicated to helping managers have better 1-on-1 meetings. Here is what the CEO had to say about working with me:

"Beth is a passionate writer and a strong researcher, who is eager to learn and takes feedback and coaching well. We have high standards for the Lighthouse blog and Beth was always up for the challenge, producing over a dozen great, long form posts for us."
- Jason Evanish, CEO Get Lighthouse, Inc 


Here are what my non-HR clients also had to say about me:

“Beth is an extremely talented writer. She produced a lot of the content we used for Purple Cow Agency’s blog, advocating for the use of inbound and content marketing. She was also willing to do a lot of ghost writing for a variety of our clients, exploring her creativity and showing her initiative to work outside of her comfort zone.”
~ Melanie Benitez, Former Marketing Director of Purple Cow Agency

“Beth took the initiative, wrote great material, and was a pleasure to work with. Her work was articulate, well researched, and engaging. I highly recommend her to you”
~ John Smulo, Owner of Purple Cow Agency

“Beth is reliable, dedicated and eternally upbeat with my brand. Her ability to take my words and thoughts and create a connection to our followers and clients is unparalleled, and it is because of her excellence in this area that I repeatedly asked her to work with my company. I have referred many clients to Beth, and all of them come back with raving reviews, and flawless content for us to market.”
~ Nicole Matthews, CEO of Chicks Inc.  

Industries I Write About

Human Resources

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Professional Training

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My Writing Samples

Become an Effective Leader by Mastering this One Skill

What makes an effective leader? Typical answers include: a high IQ, a “hustle” attitude, and a big personality. But today, many experts are embracing another answer: high emotional intelligence. The concept of emotional intelligence or the emotional quotient (EQ) is relatively new. But, it’s the skill separating an average manager from an effective leader that teams trust. What is EQ? There are many attempts to treat EQ like IQ; by defining it as a fixed measurement that you’re born with.

https://getlighthouse.com/blog/effective-leader-emotional-intelligence/

Toxic Culture: Why Wells Fargo Created Over 3 Million Fake Accounts

“I never authorized it, I never asked for it, I never signed any paperwork for it,” said Aaron Brodie. Brodie is a Texan 911 dispatcher. In 2012, he was sent a credit card without his permission. Upset, he contacted his Wells Fargo’s branch to cancel it. Strangely, they refused. However, the bank promised that if Brodie didn’t use the card, he wouldn’t have to pay any interest fees. They lied. A year later, he discovered that the card racked up $1300 in fees, causing his credit score to drop

https://getlighthouse.com/blog/toxic-culture-wells-fargo-scandal/

How Your Ego Can Make You a Bad Leader

"If you target his heel, he will die.” One of the most legendary heroes of Greek mythology was the soldier, Achilles. Known as, “the Greatest Warrior of the Iliad,” he was a masterful fighter in battle. His personality and leadership skills were equally extraordinary. Courageous, loyal, and inspiring, he and his troops conquered 23 cities without a defeat in battle. His strengths were almost godlike, except that he had one weak spot – his heel.

https://getlighthouse.com/blog/how-ego-hurt-your-leadership/

Why Work-Life Balance Trumps the Hustle Hype

“I rarely get to see my kids. That’s a risk you have to take.” – Andrew Kemendo, Creator of Pair. Last year, Apple Music launched a new show called Planet of the Apps. It was like American Idol, but for software developers. Entrepreneurs had 60 seconds to pitch their app idea to celebrity judges in the hope of winning startup funding. Seeing this, Tech Twitter erupted. Basecamp’s Jason Fried called out Apple for promoting such a tone-deaf ad. He was upset that such an influential company would

https://getlighthouse.com/blog/work-life-balance-hustle-hype/

Why Constructive Discontent Is the Ultimate Competitive Advantage

“That is the worst thing that can happen to a company,” said Wisse Dekker. He’s the former president of Dutch electronics company, Philips. In 1990, he resigned after the company barely earned $3 million dollars in their first quarter. This was horrendous compared to the $130 million earned in the previous year. Dekker confessed that not only were they suffering from a financial crisis, but also a “crisis of confidence.” Desperate, Philips hired Jan Timmer as new CEO. Timmer saw the d

https://getlighthouse.com/blog/constructive-discontent-competitive-advantage/

Experience

Online Content Writer & Stradegist

Develop and publish blog posts and email newsletters; Monitor editorial calendar; Use Wordpress and Mailchimp to increase reader engagement and content readability; Design blog and social media graphics; Outreach industry professionals to collaborate on blog posts;

Company: Chicks Inc

I worked there from 5/2017 until now

MARKETING AND MANGEMENT INTERN

Conduct research and email outreach to Influencers and local publications; Conduct research and email outreach on local prospects; Assist in editing and developing marketing and business presentations; Record and submit customer and user date; Manage and collect customer invoices; Communicate with customers about invoices; Wrote articles and develop social media content about startup culture;

Company: FuelPanda

I worked there from 9/2015 until 12/2016

FREELANCE WRITER

Published articles about branding, growth hacking, and online marketing; Wrote an ebook about inbound marketing; Re-posted content on Business2Commuity and Meltwater

Company: Purple Cow Agency

I worked there from 6/2015 until 8/2016

MARKETING INTERN

Write and send email newsletters; Manage personal social media accounts; Search and conduct research on organizations and groups for clients; Send out press releases; Develop and execute social media strategies; Develop and edit PowerPoint Presentations and business plans

Company: Blueprint Global Group

I worked there from 5/2015 until 8/2015

Content I Write