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nDash Writer Profile for Kristin Grages

Kristin Grages

Headline

Strategic Marketing Professional

About Me

I believe that marketing communication and public relations exist to drive one core goal - sales. My career has taught me that successful branding and messaging must focus not just on your company but on the unique value and benefit it brings to your customers. A successful story is succinct, customer-centric, and ROI-focused. More than 10 years of B2B marketing and PR experience has given me a deep understanding of the intersections and benefits of Inbound Marketing, PR, Social Media Strategy, Blogging, Content Marketing and Sales Enablement. Major areas of experience include B2B technology and marketing, cloud computing, consulting, nonprofit, mobile technologies, healthcare, email solutions, local NE business and security software. Specialties: strategic social media management, sales enablement, content marketing, media and analyst relations, writing and editing, trade show support, speaking opportunities and awards recognition, local, regional and national trade and business press, grant writing and research

Industries I Write About

Marketing & Advertising

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Utilities

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Broadcast Media

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Wine & Spirits

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Telecommunications

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Computer & Network Security

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Computer Networking

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Consumer Goods

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Public Relations

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Computer Software

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Management Consulting

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Information Technology & Services

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Internet

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My Writing Samples

More of the Same Can Be A Great Thing

A blog post about finding your best customers

https://www.linkedin.com/pulse/more-same-can-great-thing-kristin-grages?lipi=urn%3Ali%3Apage%3Ad_flagship3_profile_view_base%3Bn1a59OLnS5Ckt%2BgYFENfMg%3D%3D

How to Talk to Your Kids About Their Online Life

Ghost-written article published on the Huffington Post about online safety for children.

http://www.huffingtonpost.com/tony-loftis/online-safety_b_2586353.html

The Sky is Falling: How Not to Get Crushed in the Retail Apocalypse

A white paper discussing the challenges facing the retail industry and the need to adapt their marketing efforts accordingly.

http://www.plurismarketing.com/hubfs/Retail%20Apocalypse.pdf?t=1497572119158

Experience

Principal

At Beech Hill Communications, we offer a variety of inbound marketing and public relations services to meet a broad range of business needs. From social media management, sales enablement, and email marketing to media relations, blogging, and technical writing, Beech Hill Communications provides high-quality strategic communications for organizations big and small. My deep experience is rooted in the B2B technology and nonprofit markets where I work closely with organizations to drive sales and awareness through successful social media campaigns, critical media placements and highly effective sales enablement. My clients have seen a 120% increase in site traffic due to my social media efforts. On the earned media front, I have secured coverage in the Huffington Post, Anderson Live, CNN Headline News, TechCrunch, Investors Business Daily, Wall Street Journal, USA Today and CNET.

Company: Beech Hill Communications

I worked there from 2/2013 until now

Content I Write

Ideas and Pitches I Wrote

Customer Success Stories Tell Your Story Better

Your "Uses" section of your website is designed to tell the story of how to use your amazing technology. It's a great opportunity to show not only how to use it - but the RESULTS users can reap with the technology. Customer Success Stories - or case studies - offer an opportunity for you to present why a company chose you, the problem your technology solved, and the effect you had on their business. Think like your prospects and introduce them to your happy customers.

Content type: Article

Keywords: customer success,data visualization,business intelligence

Links:

5 Tricks to Make Your Customers Stick

Customer acquisition is the most expensive thing a marketer has to do. Finding "sticky" customers - customers who are loyal to your brand and come back again and again - is critical to reducing the need and cost of customer acquisition. In this blog post, you'll find 5 tricks for making your customers stick around. Many, if not all, of these tricks can be mapped back to services offered through the Underground Creative Group.

Content type: Blog Post

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Customer Success Stories Tell Your Story Better!

You have laid out a case for how your services help your customers but you haven't finished telling the story. You need to show the RESULTS customers can realize with your services. Customer Success Stories - or case studies - offer an opportunity for you to present why a company chose you, the problem you solved, and the effect you had on their business. Think like your prospects and introduce them to your happy customers.

Content type: Article

Keywords: growth strategy,business development,remote workforce

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Fleet Managers: The 10 Minutes That Will Get You A Raise

We can't actually promise you a raise but any fleet manager that recognizes the value of recycling heavy duty filters and catalysts certainly deserve one. Take 10 minutes to understand how the recycling process works, the regulations you may be breaking by NOT doing it already, and the money your company can make when someone takes your trash.

Content type: Blog Post

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Where Do Esports Fit in Your Marketing Mix?

With esports earning a place in the AP Stylebook, does it finally deserve a place in your marketing mix? This piece will look at the opportunities available in esports marketing, how it compares to more traditional sports in terms of spend and demographic, and what the future of the new sport has to offer brands.

Content type: Article

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What Does a Successful ICS Security Installation Look Like

You know you need a better ICS security system but you can't handle the huge disruption of installing a cumbersome system. This article will discuss what a successful ICS Security install should look like, how long it should take, and particular issues you should expect from even the best install. Indegy talks a lot on the blog about current events and attacks but not about challenges that may be barriers to purchase for your prospects. This could be the first of a series of such posts.

Content type: Blog Post

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Why CMO's Should Care About IT Backups

This blog post will take a high-level look at why, in the age of Marketing Automation and Big Customer Data, it is critical that the CMO know, understand and be able to defend their data back-up policy. It is not enough to assume IT has it covered. CMOs must take ownership of this critical process to ensure the ongoing success of their marketing programs. This blog post can then be expanded to a whitepaper and infographic.

Content type: Blog Post

Keywords: marketing data,security,data storage

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5 Proactive Laptop Safeguards to Protect Your Business

A stolen company laptop is far more devastating than the replacement cost. With only a user's password standing between your company's IP and thieves, you need proactive, real-world solutions to protect your company and its information. This blog post looks at 5 steps companies can take to secure their information when a laptop gets lost at the airport (single sign-on being the most important, of course!).

Content type: Blog Post

Keywords: identity and access management,security,single sign-on

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Relocating to New England: What You Need to Know

From rabid sports fans to strong accents, relocating to New England can be a jarring experience. But it doesn't have to be. Whether you're moving to New England for school, a new job or because you just can't get enough maple syrup in your life, these are the things you should know before you unpack.

Content type: Blog Post

Keywords: relocating,moving,local color

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How to Survive the Retail Apocalypse

Retail is changing and too many companies are struggling to pivot in time to save their brands. Retail companies must embrace experiential, mobile and app-based shopping if they hope to survive. This post looks at steps retail organizations can take to remain relevant and profitable in an increasingly unstable retail industry.

Content type: Blog Post

Keywords: retail strategies

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Why Retailers Should Care About The TaskRabbit Acquisition

IKEA announced this week their acquisition of TaskRabbit, the platform for hiring people to build your IKEA furniture. This is just the latest example of the major shifts retailers need to make if they hope to survive the next five years. As retailers struggle to gain traction with millennials, they need to find a way to convince people to buy anywhere beyond Amazon. With the acquisition as a news hook, this article looks at the omnichannel marketing needs of today's retailer.

Content type: Blog Post

Keywords: marketing,omnichannel marketing,retail marketing

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Overcoming Staff Pushback

Sales executives know that their teams can be picky at best and downright obstinant at worst when it comes to changes in technology. When implementing new sales technologies, it is critical that sales teams understand the value it brings to them and how the technology will help them better meet their sales quotas. This post will explore how sales leaders can help their team through a smooth technology implementation that sees salespeople embrace the new technology as part of their sales process.

Content type: Blog Post

Keywords: sales enablement,sales support

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